0x7864ed09…a3f4sent to0x442660dd…027b·#16,914,526·view on Etherscan
# Allocate 5 ETH of Treasury Funds to a Community-Driven Marketing Campaign
The DAO treasury currently holds 23.7 ETH after transferring 10 ETH to the first ladder contract. We propose allocating 5 ETH to accomplish the following objectives:
-Aid the onboarding of participants in the lead up to the first ladder.
-Increase awareness of and interest in Bigcap.
-Increase trading volume of $BIGCAP token.
This will be a marketing effort driven by the community, which is separate from and additional to any official marketing efforts planned by the Bigcap team.
Multisig wallet:
We will transfer 5 ETH from the DAO treasury (0x528fB7f75384eC26c1a65C088B637F0d1bf35702) to a Gnosis safe multisignature wallet. Transactions will require 2/3 signers and any signer will have the ability to move funds. All of the signer addresses will have Signata on-chain proof of KYC.
Gnosis safe: 0xCC1719309845a3ec3cdA17c6bEfaD86E56B37f44
Wallets for signature:
0x0E60FfeA9e9ecd9ADc33166D482D2e78e936b57B [RandySavageCreamOCrop]
0x2e2E82795E918911512B39993fE4e686a0C1C606 [creosotefield]
0xE980F84F967d1dE74E5772Ffa5ca71FC23dF10d2 [Taco-arch]
Strategy:
We will hire a chief marketing officer to lead a marketing campaign that includes the following:
-Creation of a content plan and campaign strategy.
-Creation and distribution of professional-grade media, such as videos, infographics, articles, and twitter threads.
-Partnership with key opinion leaders and influential outlets.
-Extension and outreach to broaden our community.
@CryptoNathan of www.defimarketing.nl will act as the marketing middle man, the de facto CMO, coordinating with influencers and other marketing efforts. Nathan has been vouched for by people involved in Bigcap. Nathan has also been part of the Bigcap community for a couple of months and is a token holder, so he has increased incentive to push marketing. His marketing agency has been involved in some prominent projects and has strong connections in the space. We are setting aside 1.65 eth of the total 5 eth to pay Nathan.
Community members possess diverse skillsets, such as video editing, animation, and writing, which will be incorporated into the CMO's strategy for improved cost-effectiveness and speed. Where suitable, content will be created in-house for free.
Community members are working for their bags and don't expect compensation from the marketing fund.