0xa4e232fc…10e1sent to0x6f3e6272…223d·#14,758,697·view on Etherscan
# Nouns x Madhappy Apparel
# Nouns x Madhappy Apparel
NounsDAO and Madhappy collaborate on a nounish apparel capsule.
## What do we want to do?
This proposal is for NounsDAO to fund the design, production, content, marketing and release of a collaborative Nouns x Madhappy apparel capsule.
### Budget: 100 ETH
#### Deliverables
* Design, production, & marketing of Nouns x Madhappy apparel capsule
* NounsDAO to partner with Madhappy on capsule design
* Nouns x Madhappy social media campaign for capsule release.
* Nouners will receive early access for future Madhappy drops starting in Q4.
#### Timeline: 5 Months
* [Nouns Vision](https://twitter.com/nounsvision) glasses on display in Madhappy temporary store June - Jul 2022
* Madhappy to design 3 custom Noun traits by July 31 2022
* Madhappy x NounsDAO lock in capsule design by Sept 30 2022
* Madhappy x Nouns capsule to release in Q4 2022
### Examples of Madhappy Collaborations
Madhappy is a lifestyle brand on a mission to make the world a more optimistic place. Built to bridge the gap between impact and culture, Madhappy creates timeless products, content and experiences that spark positivity and drive conversation around mental health.
**Los Angeles Lakers - 2022**
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**Pixar Studios - 2021**
## Madhappy Brand Power
Madhappy is brand often sported by influential and celebrity talent (see below). Partnering with brands that high profile talent enjoy supporting is a strategy worth experimenting with as NounsDAO continues to pursuing the zeitgeist.
Jay-Z, Lewis Hamilton, and Lebron James all featured below.
**Relevant Links:**
* [Madhappy.com ](http://madhappy.com)
* [Instagram.com/Madhappy ](http://instagram.com/Madhappy)
* [LVMH Invests in a Gen Z Streetwear Brand ](https://www.businessoffashion.com/articles/luxury/lvmh-invests-in-a-gen-z-streetwear-brand)
* [Madhappy Celebrates Pixar in Collaborative Collection ](https://hypebeast.com/2021/9/madhappy-pixar-toy-story-release-info)
* [Can Brands Make Billboards Go Viral? ](https://www.businessoffashion.com/articles/marketing-pr/can-brands-make-billboards-go-viral/)
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