0x2fdbce7c…585csent to0xf72faf00…9177·#16,518,993·view on Etherscan
# FOODNOUNS Ghost Kitchen Indonesia
**TL;DR:**
This proposal is for FOODNOUNS Ghost Kitchen Indonesia 🇮🇩 in Yogyakarta, Indonesia. The team will create an efficient restaurant kitchen that provides delivery and self-pickup services. The kitchen will focus on using locally sourced ingredients and implementing environmentally friendly practices, and exploring partnerships with local businesses to offer food for pickup. The FOODNOUNS Ghost Kitchen Indonesia 🇮🇩 proposal is for 2 ETH.
**Details:**
The team consists of experienced professionals in the food and restaurant industry, and the proposal requests a sponsor budget of $3200.
Potential income streams include delivery fees, partnerships, menu sales, catering, and a subscription model.
The best-case scenario income for the FOODNOUNS Ghost Kitchen 🇮🇩 could reach up to $2,980 per month, while the worst-case scenario income could be as low as $80 per month.
**Timeline**:
* Proposal submission in January 2023
* Kitchen preparation and equipment purchase in February 2023
* Staff training and menu development in March
* Soft launch and testing in March 2023
* Official launch and expansion in April 2023
* After the official launch, the team will continue to evaluate and optimize operations, explore opportunities for menu expansion and partnerships, and develop new revenue streams to create sustainability.
**Executive Summary**:
The proposal aims to establish the first of many FOODNOUNS Ghost Kitchen in Indonesia 🇮🇩, using the FOODNOUNS CCO branding. Using the recognizable CCO branding will give the FOODNOUNS Ghost Kitchen and ever-growing and committed audience, necessary for media proliferation and new customer growth. The FOODNOUNS Ghost Kitchen Indonesia 🇮🇩 becomes part of the larger historical story of the FOODNOUNS DAO gaining attention from all projects proliferation.
**What is a Ghost Kitchen**:
A ghost kitchen, also known as a virtual kitchen or dark kitchen, is a restaurant kitchen that only provides delivery and self-pickup services, rather than serving customers directly. This type of kitchen can be more efficient and cost-effective, as it does not require investment in physical space for customers to eat.
**Why Yogyakarta, Indonesia!**:
1. Yogyakarta is home to historic temples and famous destination travel locations.
2. Yogyakarta has a relatively high economic growth rate and a large population.
3. There is a wide variety of food and culinary options in Yogyakarta.
4. Yogyakarta offers multiple tourist hotel options, inluding well known brands like Sheraton, Marriot, Hyatt, and many boutique luxury options.This presents an opportunity to work with concierge and other hotel management to offer delicios and delivered options to hotel guests.
**Objectives**:
The goal of the FOODNOUNS Ghost Kitchen Indonesia is to provide high-quality and affordable food through delivery and self-pickup services. The kitchen will focus on using locally sourced ingredients and implementing environmentally friendly practices in operations. Additionally, the kitchen will explore partnerships with local businesses to offer food for pickup.
**Menu**:
1. Spicy BBQ Pulled Pork Sandwich - IDR 25,000
- Slow cooked pulled pork in spicy BBQ sauce, served on a bun with coleslaw and pickles.
2. Grilled Chicken Caesar Sandwich - IDR 20,000
- Grilled chicken breast, lettuce, Caesar dressing, and parmesan cheese on a bun.
3. Grilled Steak Sandwich - IDR 35,000
- Grilled sirloin steak, lettuce, tomato, and garlic aioli on a bun.
4. Tuna Melt Sandwich - IDR 18,000
- Tuna salad, cheddar cheese, and tomato on whole wheat bread, grilled until cheese is melted.
5. Pesto Chicken Sandwich - IDR 25,000
- Grilled chicken breast, pesto, lettuce, and tomato on a bun.
6. Vegetarian Sandwich - IDR 20,000
- Grilled vegetables, hummus, and lettuce on whole wheat bread.
7. Turkey and Cranberry Sandwich - IDR 25,000
- Turkey, lettuce, cranberry sauce, and mayonnaise on whole wheat bread.
8. Club Sandwich - IDR 20,000
- Turkey, bacon, lettuce, tomato, and mayonnaise on white bread.
**Drinks Menu**:
9. Cold Brew Coffee - IDR 15,000
- Smooth, less acidic coffee made by steeping ground coffee in cold water for an extended period of time.
10. Spiked Lemonade - IDR 25,000
- Lemonade with a touch of spirit such as vodka or gin.
11. Iced latte - IDR 20,000
- An iced version of a latte, made with espresso, milk, and ice.
12. Shakerato - IDR 25,000
- A cold and creamy coffee drink made with espresso, sugar, and ice, shaken to create a frothy texture.
13. Smoothie - IDR 20,000
- A blended drink made with fresh fruits, yogurt, and/or milk.
14. Milkshake - IDR 25,000
- A creamy and delicious milkshake made with a choice of ingredients such as chocolate, vanilla, strawberry, or peanut butter.
**Team**:
Clover - Founder Ghost Kitchen
CHEFFO - Prop Advisor, Foodnounder
**Impact and benefits**:
The proposed Small Ghost Kitchen will participate in the growth and development of the food delivery industry in Indonesia. The focus on using local ingredients and environmentally friendly practices will align with FOODNOUNS DAO values and promote the brand to the local community.
FOODNOUNS Ghost Kitchen Indonesia 🇮🇩 will also create jobs internally, online and for local suppliers.
**Budget (2 ETH = $3200)**:
The proposed budget for the project is $3200.
Budget Breakdown: 2ETH (ETH = $1600.00)
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1. Kitchen Equipment: $1,400
- This includes the purchase of essential kitchen equipment such as stoves, ovens, refrigerators, and utensils.
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2. Marketing and Advertising: $1000
- This includes expenses for creating marketing materials such as flyers, Influencer and social media ads, as well as fees for listing on delivery platforms.
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3. Legal and Insurance Fees: $300
- This includes expenses for obtaining necessary permits and licenses, as well as insurance to protect the business and its employees.
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4. Contingency Fund: $500
- This is set aside as a reserve fund to cover unexpected expenses that may arise during the operation of the kitchen.
Note = Clover has already paid for the budget to rent a house as a location for running the Ghost kitchen in a strategic location. Here are the detailed budgets already spent and the budgets that will be spent by Clover in the future.
**Income Statement (in USD)**:
1. Menu Sales: $4,480 per month
- This includes income generated from the sale of menu items through delivery and self-pickup services.
2. Staff Salaries: $300 per month
- This includes expenses for paying employee salaries.
3. Operational Costs: $1,200 per month
- This includes expenses for rent, utilities, ingredient and supply costs, legal and insurance fees, and other operational expenses.
4. Best Case Scenario: $2,980 per month
- This includes income generated from all sources with the best-case scenario for sales and partnerships, minus employee salaries and operational costs.
5. Worst Case Scenario: $80 per month
- This includes income generated from all sources with the worst-case scenario for sales and partnerships, minus employee salaries and operational costs.
*Note:* Catering services is not included in the above income statement as it is not a consistent source of income. This income statement is an estimate and is subject to change based on actual sales and expenses.
**Implementation and Evaluation**:
After the official launch, the team will continue to evaluate and optimize operations to ensure efficiency and customer satisfaction. They will also explore opportunities for menu expansion and partnerships with other local businesses. Potential income streams include delivery fees, partnerships, and menu sales.
**Proliferation**:
FOODNOUNS Ghost Kitchen 🇮🇩 will participate in social media, podcasts and videos showing the development of the project. After launch the team will create a program to teach about starting a Ghost Kitchen based on their experience.
1. FOODNOUNS Ghost Kitchen 🇮🇩 will use social media to promote the project and share updates on its development.
2. The team will also participate in podcasts to discuss the project and the concept of Ghost Kitchens.
3. We will create videos to showcase the development of the project and provide insights into the process of starting a Ghost Kitchen.
4. After the launch of FOODNOUNS Ghost Kitchen 🇮🇩, the team will create a program to teach others with Proposal Power Point about starting a Ghost Kitchen, based on their own experience and expertise.
5. Proliferation will happen with each order because of the CCO branded packages.
The proposal PowerPoint that the FOODNOUNS Ghost Kitchen team will create will include a comprehensive overview of the concept of Ghost Kitchens, including the benefits and potential challenges of starting one. It will also provide information on how to use the FOODNOUNS CCO Brand as the initial capital for the business, including details on the specific products and services that are offered under the brand. Additionally, the proposal will give a step-by-step guide on how to set up and run a Ghost Kitchen, including tips on how to market and promote the business, as well as best practices for managing operations and finances. The program will also cover the importance of FOODNOUNS NFT (Non-Fungible Token) and how it can be used to access the program and other benefits. The program will also explain how to access the FOODNOUNS DAO without a token.
**Conclusion**:
The proposal for the first FOODNOUNS Ghost Kitchen Indonesia 🇮🇩 represents an expansion of FOODNOUNS DAO into Indonesia. Also, the FOODNOUNS Ghost Kitchen Indonesia 🇮🇩 will be a great example of community funded micro food industry incubation.