0xad9449d4…3640sent to0x94b4fb16…d5f1·#18,371,953·view on Etherscan
## Addressing The Feedback ##
During this proposal's [voting period](https://www.voter.wtf/?proposalid=289&proposalId=289), we received valuable feedback that we should be focused on finding our own "product-market fit" (PMF). Meaning that we should find the right audience to focus on and create content that resonates with this audience as well as **solve for distribution**, while proliferating Nouns in a meanginful way.
We took this feedback to heart and shifted our strategy. We decided to focus on developing content that will grow and resonate with a large audience other than the existing Nouns core fans.
This means we dropped the idea of developing a nounish CC0 library, running our own Prop House rounds, or continuing to tell stories of Nouns Proposals (except for Nouns Esports). Instead focussed on testing different audiences and content types in a series of pilots.
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## Piloting ##
### Piloting: Potential Nouners ###
The first audience we chose to test was **Potential Nouners**. We reached out to as many Noun owners as we could and surveyed them to try to understand what made them tick and what attracted them to the DAO.
You can read the results [here](https://twitter.com/noun142/status/1675512892886581248).
We tested reaching Potential Nouners by creating content for Ethereum & DAO enthusiasts. We piloted 4 different ideas:
* [Nouns DAO: The Game](https://twitter.com/nounish/status/1677667046103076864)
* [Let’s Play Nouns DAO: Gov Pools](https://twitter.com/nounish/status/1676547312124936194)
* [Fun Fork Explainer](https://x.com/nounish/status/1679471990212624388?s=20)
* [Serious Fork Explainer](https://x.com/nounish/status/1679912852457496577?s=20)
These resonated very well and got a lot of engagement. Especially The Game, which got relatively a lot of views and shares on Twitter. It has even been cited as being directly responsible for bringing new people into the Nouns ecosystem.
Even though the content was loved, we didn't think that it had strong enough PMF –it didnt seem to reach and engage a lot of new people.
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### Nouns Esports ###
We took a break from piloting and produced a video about Nouns Esports. We knew that there is a real need for a Nouns Esports explainer. An evergreen piece for one of Nouns' strongest communities to facilitate their onboarding of new members and to help explain to the esports world what Nouns is all about.
The video was very well received and got ~200K views overall on Twitter and has another ~130K views on Reddit, and is being used on the Nouns Esports [website](https://nouns.gg/) as their main onboarding tool.
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### Piloting: Fans ###
After publishing the Nouns Esports video, we went back to trying to find PMF.
This time we focused on an audience we call "Fans". Which is a broad definition for people who *could* fall in love with Nouns.
Here, we attempted to create content that generally would work well on social media, and that it could be used as a gateway to Nouns.
We tested original content that we created, trying to embody what we consider to be nounish:
* [Noun Cosplay](https://www.instagram.com/reel/CvLEfvkgv_M/)
* [Gnars Fingerboarding](https://www.instagram.com/reel/CvFEKb_AGzK/)
* [Fingerboarding BTS #1](https://www.instagram.com/reel/Cu1cfYjNHv4/)
* [Fingerboarding BTS #2](https://www.instagram.com/reel/Cu2XIherD4_/)
* [Unboxing Things In The Style of The Thing We're Unboxing](https://www.instagram.com/reel/CvNovfwgPPN/)
* [The Untold Story of the cups from Jurassic Park](https://www.instagram.com/reel/Cvh6mctgJUH/)
* [Behind The Scenes on "Jurassic Cups"](https://www.instagram.com/reel/CvrZsrVgR9y/)
* [Make todays Noun out of Post-it Notes](https://www.instagram.com/reel/CvCbherAPRg/)
* [3 Artists](https://www.instagram.com/reel/CvXiJ2GAE54/)
* [Artist #1: How They Made It](https://www.instagram.com/reel/CvR581BAIjC/)
* [Artist #2: How They Made It](https://www.instagram.com/reel/CvapufogqdI/)
* [Artist #3: How They Made It](https://www.instagram.com/reel/Cu9Y1KOAAju/)
We posted all of these videos on Instagram, YouTube Shorts, and TikTok and one format showed signs of traction - "[Three Artists](https://www.instagram.com/reel/CvXiJ2GAE54/)".
We also noticed that the type of people engaging with this content and following us are very specific: they are all artists, designers, and other creative types. It was the most defined audience we'd ever seen engage with our content (outside of the existing Nouns community)
The strong engagement with the content and the consistency of the audience were indications that we have found PMF.
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### Three Artists ###
So we doubled down on the show and have since released 8 episodes with more on the way.
The show quickly became popular on Instagram, with the top episode receiving over 1 million organic views. We have released eight episodes so far, which have received over 2 million views and brought us over 70,000 new followers.
Other signs of PMF include a very high engagement rate: our top episode got 140,000 likes (a 14% like/view ratio), and every episode receives hundreds of comments, saves, and shares.
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## Our Audience
The audience that the show is attracting is consistently identifiable as what we call “The Creatives.” Our followers are designers, artists, creative directors, filmmakers, animators, illustrators, and so on. We also have attracted some well known brands in the creative sector, including [Wacom](https://www.instagram.com/wacom) and [Artlist](https://www.instagram.com/artlist.io).
We see this as a chance to build a community outside the crypto bubble that is a perfect fit for Nouns, a group of talented and inspired creative people.
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## More Than Growth: A Relationship With Our Audience
By turning the camera back on ourselves we are making ourselves a tangible representation of the Nounish values they can relate to – joyous, welcoming, playful, creative, and collaborative.
As we share our inspiring culture (one completely in line with Nouns’ own values) our audience will grow to love the show and the people on it. And in the long term, as the connection between us and our audience deepens, we give ourselves the best chance to galvanise them to engage with Nouns in a more meaningful way.
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### More: Our OG Content Lives On ###
Since our last proposal we also released our Mucho Love video, the last of Season 1.
Alot of our content continues to live on and get new life periodically, including our nounish Rainbow Wallet video. Rainbow themselves and many others (including Alexis Ohanian) posting and reposted it on Twitter.
Dustin Yellin shared & reshared our very first video again
And our long form explainer continues to be the go-to for people to dive deeper on the concept of Nouns, as well as how to get funded.
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### Next Steps
We're hyped about the future opportunity of building a nounish brand accross Instagram and YouTube based on the success of "Three Artists". We have other content in development, but in the short term our focus is to scale our channels by refining and iterating on this core concept.
Check out our [new proposal here](https://www.nouns.camp/proposals/413).