0x1d14d9e2…0b91sent to0xf74b146c…1dc1·#16,036,884·view on Etherscan
ANANTOMY OF AN NFT PROJECTThe Community, Brand, and Devs are a set of three concepts in web3 theory describing distinct, interacting agents in the NFT apparatus (defined in Sigmund Freud's structural model of web3). The three agents are theoretical constructs that describe the activities and interactions of the life of an NFT project. In this model, the Community is the set of uncoordinated instinctual desires; the Devs play the critical and moralizing role; and the Brand is the organized, realistic agent that mediates between the instinctual desires of the Community and the critical Devs; Freud explained that:\n\nThe functional importance of the brand is manifested in the fact that, normally, control over the approaches to motility devolves upon it. Thus, in its relation to the community, [the brand] is like a man on horseback, who has to hold in check the superior strength of the horse; with this difference, that the rider tries to do so with his own strength, while the brand uses borrowed forces. The analogy may be carried a little further. Often, a rider, if he is not to be parted from his horse, is obliged to guide [the horse] where it wants to go; so, in the same way, the brand is in the habit of transforming the community's will into action, as if it were its own.\nipfs://bafkreib4sdso3v3axdwirvtderomx455aqbouwqosyp3wg3rggrb3e5jxa