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Memo 0xb93a8680…9d3dfd on Ethereum

things-worth-fixing@0xb2b7...5E9D thanks for thoughts ricky! > Loved your reflection, especially the focus on turning Nouns into a more functional and efficient "product." I’ve been thinking about something complementary that might reinforce this idea: what if, instead of just improving governance and internal operations, we also explored more *traditional* (and even bold) ways to generate real-world sales tied to the Nouns universe? > > **Just brainstorming here: should we start using traditional methods to boost the treasury?** > For example: *phygital* (physical + digital) limited edition products, collectibles, or even random Nouns-inspired products created *by the community*, connected to a Noun from the treasury. > But with a more structured approach, where **the DAO itself operates the “Nouns Store”** (or some branded site), and a community member is **hired as an actual team member** to manage the operation. After covering costs, **100% of the net profit** would be sent to the treasury monthly, along with a transparent report. > No proposers will own the store, will be an employee. > > If we could replicate this model in some of the world’s major cities, with a modest budget for local and digital marketing, it could not only bring real revenue into the treasury, but also create physical touchpoints for people to experience Nouns. **A store, a gallery, a studio, a vending machine... everything is valid as an MVP.** The key is to test and iterate. > > I also fully agree with the idea of creating **specialized sub-divisions within Nouncil**, focused by area (governance, product, art, IRL, etc). > Instead of trying to solve everything at once, we could empower smaller, focused groups, with clear ownership, to take charge of strategic initiatives like this store or products. > > The more we manage to decentralize with **focus and real accountability**, the more progress we’ll see. And we can do all this without losing the core spirit of the project: a creative playground, but with just enough structure to be functional, relevant, and attractive to new contributors.