0xf9d71b5f…d104sent to0x5d2c31ce…4039·#16,849,540·view on Etherscan
# Lil Nouns x W3BSTOCK in NOUN YORK CITY
## Intro
W3BSTOCK is an NYC-based, global live entertainment consortium powering the decentralized music industry. They integrate best-in-class web3 tools and communities to produce concerts, music festivals and other meaningful, memorable experiences in real life, all doubled in the metaverse. Following the successful Nouns activations at W3BSTOCK Miami on December 1st, 2022 and the W3BSTOCK x Lil Nouns Denver party on March 4th, 2023, we now have the opportunity for Lil Nouns to make a lasting impression within the W3BSTOCK live music and arts ecosystem, which will reverberate across the thriving New York City web3 community, in the artistic and musical epicenter of NFT.NYC.
## Event
W3BSTOCK will kick off NFT.NYC this year on Tuesday, April 11th, the eve of the conference, with a massive event bringing together over 30 leading musicians from the web3 music ecosystem like Dyl, Violetta Zironi, Nifty Sax, The CART3L, and Taylor Alexander, and over 30 art tastemakers like Dave Krugman / ALLSHIPS, The Alien Boy, Metasill, Tokenprooof, and many more. W3BSTOCK was hand-down the most popular music and art event on the day before NFT NYC last year, and I expect this year will be no different. With an expected attendance of over 30,000 attendees at NFT.NYC this year, W3BSTOCK realistically projects an attendance of over 1,500 diverse attendees for their event, including in-person attendees and metaverse attendees, with organic social media impressions exceeding 20,000.
This is an unprecedented opportunity to showcase Lil Nouns and the Nouns community in the top tier New York City web3 music and arts ecosystem. We will onboard new community members from the W3BSTOCK music and art community into the Lil Nouns and/or Nouns DAO. W3BSTOOCK is a different type of NFT event that we are used to, solely focused on live music, beautiful performances, and interactive art activations, rather than a dry panel of speakers or a bunch of speculative crypto bros. For this reason, I would like Lil Nouns to have a leading presence at this event.
## Description
I am requesting 6.5 ETH (at 1700 USD) for Lil Nouns to become a Title Sponsor of W3BSTOCK NYC with a premium vendor booth in their NFT Tastemaker Bazaar, and to make a large splash with a full week of proliferation at NFT NYC.
The funding breakdown will be as follows:
6.5 ETH For Title Sponsorship that will get us:
• Premiere, exclusive sponsorship of W3BSTOCK - “The W3BSTOCK Music and Art Fair NYC powered by Lil Nouns” - Category exclusivity
• 10’x10’ Official Tastemaker IRL Vendor Booth, places prominently at the main entrance to the W3BSTOCK event, with a 33” Metasill Screen and projector to display Lil Nouns and Nouns NFTs
• 100 comps for Lil Nouns holders
• Lil Nouns featured with top, premiere placement on invite and promo materials
• Lil Nouns featured prominently in signage at the event
• Lil Nouns inspired specialty cocktail on bar menu
• Branding and link to LilNouns.wtf AND nouns.wtf in the Metaverse livestream component of the event
• Branding across social assets
• Branding on emails linked to the event
50 custom Lil Nouns x W3BSTOCK t-shirts, to be given away to holders (first come, first served) - $745
8’ x 8’ Lil Nouns x W3BSTOCK Step-and-Repeat - $250
47” x 81” Lil Nouns Retractable Banner (Which we will carry around and display at multiple events throughout NFT NYC) - $260
Noggles for swag page, and for handing out across NFT NYC - $350
W3BSTOCK-included VIP table for Lil Nouns community at Nolcha Shows x Crypto Punks event with 3,000 attendees on Weds, April 12th - $0
plus tax & shipping costs
## ROI To The DAO:
I will show the DAO a several returns on investment from this activation, from financial to brand awareness to growth marketing. I will be collecting data via POAP mints, distributed merch to holders, and social media impressions. We will keep a thorough list of tags on every social platform, LilNouns.wtf and nouns.wft link visits during the week, and will provide a full write-up on all of the nounish interactions with artists and creators and the W3BSTOCK event and across NFT NYC.
I will provide a total of **3 reports to the DAO**. The reports will provide **follow up analytics after 7 days, 30 days and 90 days**. The stats I will be tracking are:
•**Branding and proliferation** of Noggles all across NFT.NYC with an estimated 20,000 organic social impressions
• **Hundreds of photos** of W3BSTOCK and Nouns and other noonish people at the step-and-repeat
• **Website Traffic** to LilNouns.wtf AND nouns.wtc
• **Purchases** - We will have a number of POAP kiosks throughout the event where attendees will mint our W3BSTOCK x Lil Nouns NFT NYC POAP. Through this, we will have a list of wallet addresses, I will then check those addresses at the 7 day, 30 day and 90 day checkpoints to see if any of those wallet addresses now own a Lil Noun or Noun (purchased after the event date)
• **Photos** either tagging Lil Nouns or Nouns and/or containing Noggles, pulled from every social media platform at 30, 90 and 180s out from the event.
• **Aggregated brand impressions** from all social media, web visits and NFT purchases post event at each checkpoint
By proliferating Lil Nouns and Nouns at W3BSTOCK Miami and also our collab Denver event, and also knowing all about W3BSTOCK last NYC event at the same venue, I have been able to see first hand how to best proliferate the nounish brands among the W3BSTOCK arts and music ecosystem. The biggest impacts include:
• **Interactive art**, screens and live minting POAP experiences, and step-and-repeat activations
• **A strong presence** at the event with a premium booth & Noun maxis to chat with & answer questions
• **Live music** - This has been oft overlooked in building the Lil Nouns and Nouns communities and I believe we have massively untapped awareness within the thriving web3 NYC music and arts web3 scene - This proposal will instantly fix that
• **Branded tote gift bags** handed out to holders - Several folks bought Lil Nous on-site specifically so they could redeem a gift bag!
• **Stickers** - people love collecting stickers and we saw tons of them up around various places in Miami and Denver
• **T-shirts** - Branded W3BSTOCK x Lil Nouns / Nouns t-shirts turn attendees into marketing evangelists, and people who come to events and have a great time (like, all of them) are happy to wear merch around to other events at conferences and also post on social media
If this proposal is funded we will officially be partnering with the first-to-market and leading web3 music and arts ecosystem which is thriving in New York City. This will allow allow for nounish proliferation over an entire week, not only in W3BSTOCK’s live music and arts ecosystem, but in and around the largest NFT conference in the entire world, in the greatest city in the world, NOUN YORK CITY!!!!
## Team
* **Brian Strolley** - CEO of Webstock, Past organizations that I've done high end production work for - Brooklyn Bowl, Capitol Theatre, DKNY, Jack Daniel's, Central Park SummerStage, Sony Music, W3BX Investor Summit, Elements Music and Arts Festival and many more! https://www.linkedin.com/in/briancity/
* **Bloomz** - My name is Bloomz and I am a nounish builder and Artist. I love everything to do with Events, Art Installations, and generally IRL all around! This includes everything from throwing fun events, doing huge projection mapping installations, to creating different types of nounish products including plushies, toys, merch, etc!
Im a bit of a Lil Nouns maxi and I really enjoy the vibes Lil Nouns creates! I would love to broaden the reach of Lil Nouns and otherii partner companies through aligned sponsorships and events! I even host a weekly podcast!
Previous/Current Nounish activity:
* Nounciler
* NounsDAO Prop 166 : NounsOTG x Stoopid Buddy x Rose Parade
* Funded in Nouns Prop House – 7th place – round 6, prop #701 Shining Nouns 🎥 – Projection Mapping
* Funded in Nouns Prop House – 5th place – round 6, prop #683 NOUNS PLUSHIES!
* Funded in Lil Nouns Prop House - 6th place - round 8, prop #1458 📽️ Shining Lil Nouns! 📽️ Retrofunding for past expos & Denver City Activations
* Funded in Lil Nouns from Lil Funding - Shining LilNouns Projection mapping - Art Basel Dec 22
* Host of TNS Soapbox X FoodNounoclock Tuesday show – Bloomz in season
* Nominated for Lil Nouncil