0 cost brand\n\nBrands need to sell things to capitalize on their brand. This could be drinks for Red Bull or Hoodies for Off White or sneakers for Nike.\n\nThere is a cost required to produce these goods. This means that there is a balance required for investment in brand versus investment in producing the thing to sell that capitalizes in the brand. It’s a leaky and delicate balance to ensure long term viability. Too much brand and not enough product means the brand will die. Too much product and not enough brand also means the brand will die.\n\nNFTs like Nouns do not have this constraint of selling things separate to the brand. They can sell the brand itself. They have a one time creation cost, and then after that point can operate for free and forever. Meaning that when an NFT is sold, all of that capital can be spent entirely toward creating brand value, driving up the value of the next NFT sold.\n\nGiven that attention is a finite resource, there is ultimately a point at which this model will cease to grow and then the loop will break. The question then becomes, how much should the brand invest in products that allows itself to capitalize on its brand, where these products can either expand maximum attention and/or require less or no attention to capture further value and continue the loop. Given NFTs offer a value capture mechanism for content, a great strategy could be to find as much content as possible: as this is a product that similarly has a one time creation cost and then can accrue value over time via distribution (something that a brand can accrue).\n\nThe systemic advantage of this new construct is that it can entirely further itself on attention alone to start, with no need to scale product. The nonobvious strategy to level this up is to run this strategy in parallel: exclusively fund things that have a one time set up cost, and then can utilize the blockchain and brand for distribution. At least two things come to mind: protocols and NFTs. That is, public infrastructure and the arts—film, music, media, and even games.\n\n⌐◨-◨
Alphacaster is a useful tool built for the ecosystem. Projects like this increase client diversity which is crucial for a healthy protocol over time. Excited for continued development and further exploration of how deeply integrated Farcaster and Nouns Builder can become over time.
Orbits are importantORBITIt's really important to consider orbits when making decisions.\n\n☼☽ ipfs://bafkreiblgchdwmzeafecfqe46vzbjubrkjl4xo45kdjsv2qfp274hbr3pa
Mint FirstMINTMint your content to take ownership of it, and then share it as far and wide as possible across all of your favorite social media platforms. You can do both.\n\nWorst case: you're the only one that minted it and now you have a public and permanent archive. Best case: your community has a direct channel to collect and support you and your work. There isn't much to lose.ipfs://bafybeidraekaflf23oc7a4aennayysudt7ia5c33j62cgwlutfztqad3y4
Found in Figma (March 5th, 2023)FIGMASequencing of events that lead to this moment:\n→ Arena\n→ Explore\n→ Random\n→ Searched for diagrams\n→ Shared in moonsunmoon\n→ \"happy sol day fr love these\" — i\n→ Magritte Zorbs\n→ Now we're here\n\n☼☽ ipfs://bafybeihonqd3g4t7hextnxhv4zvmcabi5dee2sf7yvhfsfbrhfjle7tnge
This is a cool project, and i love the team but this isn't directly related to Nouns Builder as a protocol or ecosystem.
This isn't something that Nouns Builder is uniquely positioned to fund.
Meme MachinesMEME0 cost brand\n\nBrands need to sell things to capitalize on their brand. This could be drinks for Red Bull or Hoodies for Off White or sneakers for Nike.\n\nThere is a cost required to produce these goods. This means that there is a balance required for investment in brand versus investment in producing the thing to sell that capitalizes in the brand. It’s a leaky and delicate balance to ensure long term viability. Too much brand and not enough product means the brand will die. Too much product and not enough brand also means the brand will die.\n\nNFTs like Nouns do not have this constraint of selling things separate to the brand. They can sell the brand itself. They have a one time creation cost, and then after that point can operate for free and forever. Meaning that when an NFT is sold, all of that capital can be spent entirely toward creating brand value, driving up the value of the next NFT sold.\n\nGiven that attention is a finite resource, there is ultimately a point at which this model will cease to grow and then the loop will break. The question then becomes, how much should the brand invest in products that allows itself to capitalize on its brand, where these products can either expand maximum attention and/or require less or no attention to capture further value and continue the loop. Given NFTs offer a value capture mechanism for content, a great strategy could be to find as much content as possible: as this is a product that similarly has a one time creation cost and then can accrue value over time via distribution (something that a brand can accrue).\n\nThe systemic advantage of this new construct is that it can entirely further itself on attention alone to start, with no need to scale product. The nonobvious strategy to level this up is to run this strategy in parallel: exclusively fund things that have a one time set up cost, and then can utilize the blockchain and brand for distribution. At least two things come to ming: protocols and NFTs. That is, public infrastructure and the arts—film, music, media, and even games.\n\n⌐◨-◨ ipfs://bafkreibjd7kikworb23pky7vu322blpscd2dumyz5vg356s2r7jwdifosm
SpeculationThe act of speculation has been stolen from most of society. Speculation is imagination with action, it’s how we progress as a society and will visions of the future into existence. The practice of investing in a person or pursuit is a well understood, it’s just not widely available.\n\nApparently one cannot have access to the most promising ventures unless they are already rich. Huh? So one of the primary ways for financial growth is only available to people who have already have that capital. Venture is a luxury and talent that apparently only those with money have access to. So those without it are essentially trapped in a loop that means they will rarely escape. The only speculation that is allowed to everyone are on public markets, once most of the growth is gone, or in casinos and sports where the act of speculation is belittled.\n\nEven worse, limiting venture investing to those with massive amounts of capital also means that those peoples points of view are the ones that gets funded. There’s limited diversity in imagined versions of the future that are funded. Which again, systematically leaves out most people.\n\nIt’s no wonder that existing powers at be would reject and actively attempt to thwart systems that allow anyone to participate: because they lose their monopoly on our future.ipfs://bafkreidpw25gvovnnuqqv6vklsctsnvnesvsmtskcndq3ns6mnh6zna2kq
This is a high quality integration of the protocol and was done speculatively by the Forefront team.
This is a reasonable sized amount, and I hope the DAO approves this proposal to send a message to developers that we’ll reward integrating the protocol into their platform.
Create your DAO. \n\nBuilder DAO is dedicated to the creation and development of free and accessible DAO infrastructure as a public good. \n\nBuilder DAO established an Unincorporated Nonprofit Association (UNA) in Wyoming for its US operations. For more information about the DAO’s org structure, please visit https://forum.nouns.build.
Delegation MarketsDELEGATEThe Nouns DAO model is introducing a new era of experimentation in governance. Its principle is straightforward: organize around a core meme, represented by an NFT, where one is sold each day in an auction, funds generated are deposited into a treasury controlled by the holders of these NFTs. One NFT equates to one vote, and owning two grants the ability to propose any spending from the current $40M in the treasury. Proposals are voted on based on their perceived impact on furthering the meme.\n\nNouns offers a distinct perspective on onchain governance, despite the fact that Compound Bravo has been in use for a while. By centering around a meme, the possibilities are vast in comparison to a traditional DeFi protocol. Instead of focusing on protocol variables and upgrades, the Nouns DAO has already implemented over 200 proposals and invested millions of ETH in a diverse range of initiatives, including the Rose Parade, naming newly discovered Toads, fashion collaborations, supporting extreme sports athletes and cleaning projects in Africa.\n\nOne important dimension to Nouns governance is the ability to delegate your vote. If a Noun owner doesn’t want to spend the time deciding on proposals, they can delegate that vote to someone else while still maintaining ownership of the Noun itself. This has led to multiple delegates ranging from 2 votes represented to 28 (~5% of supply), with 14% of Nouns being currently delegated. The average voter turnout is currently 39%.\n\nThe fact that voting is NFT mediated, occurring often, can be delegated and with low thresholds to propose means we have pretty fascinating conditions for experimentation with the nature of voting onchain. One experiment I want to put forward is delegation markets.\n\nDefinition: Delegation Markets\nDelegation markets are a public, transparent and permissionless way to buy and sell delegated votes for a defined period of time.\n\nWhy Delegation Markets are important:\nGiven the level of capital at stake and the permissionless nature of Nouns governance, the incentives exist for people to pay to solicit the votes of Noun owners to vote yes on any given proposal that is onchain—we can call this Voter Extractable Value. At face value, the fact this incentive exists seems as terrifying as lobbying and bribery that we see in traditional governance systems, with all of the associated negative externalities that come with this activity. However, given the public and programmable nature of the blockchain we may have a case for optimism—and Flashbots and MEV might be a great working analogy to help illustrate that optimistic case for Delegation Markets.\n\nMiner Extractable Value (MEV) was once viewed as an existential risk to the block production incentives—actors started paying miners increasingly high gas prices to prioritize their transactions in arbitrage scenarios, leading to massively inflated gas prices for the entire user base. Instead of trying to thwart this activity, the philosophy of Flashbots instead created a new system that allowed these incentives to play out in a transparent, accessible and permissionless market. This removes the negative externalities of high gas prices for the entire network and allows for actors to participate in auctions for transaction priority.\n\nDelegation Markets can be seen as a solution in the same vein as Flashbots. Instead of trying to thwart or ignore the bribery and solicitation that may happen behind closed doors, we can create a transparent, accessible and permissionless market to form around delegated votes. By creating a market for these votes, we might see an increase in vote utilization—given that passive holders could sell their votes for a period of time. This may also positively impact the value of a Noun, given there is now a separate and direct mechanism to capture the value of the vote at any given period of time without having to sell the Noun.\n\nSome thoughts and questions that come to mind:\n\n- Will we see a new class of delegates emerge in the ecosystem that resemble activist investors we see in traditional public organizations?\n\n- What will be the relationship beween the price of a vote, the DAOs current treasury and current value of proposals that are onchain?\n\n- Will a market price for a vote cause owners to participate instead of selling, now that the value is more legible?\n\n- What time horizons should be standardized for delegation? Longer time horizons should probably command a premium, but per proposal is possible and may be more common\n\n- A market price on delegations will likely increase the demanded performance of delegates with large votes\n\n- A market price on delegations may result in professional delegates being compensated for their proven performance\n\nMispricings of delegated votes could lead to cheaper 51% attacks\nIt seems hard to guess what % of total delegates will actually be sold\nWould it ever make sense for a DAO to buy it's own delegated votes\nShould the smart contract that executes this exchange hold the capital in escrow for the full term or payout per block?\nThere should probably be a penalty paid for ending a delegation before the contract is up, assuming that functionality exists\n\nWhat’s the value of a vote?\n\nThere is prior work in determining the relative value of governance tokens, which attempts to determine the value of a vote based on how often a vote will be decisive. I’m sure there is also a quantifiable formula that could be derived based on the given proposal amount and distribution of votes, and likely other working examples or studies—send them through to me.\n\nIn the meantime, let’s run a live experiment: check out this delegation auction, which is being run by Agora. Whoever wins the auction will be delegated one Noun vote for 3 months starting January 18, 2023.ipfs://bafybeicjcj74yud2p2wi5hkjqhf7f2yhdmlqskcrm5emtydc3evwqrktga
The owner of this NFT is entitled to 3 months delegation from Noun 174, starting from January 18, 2023 and completing April 18, 2023.\n\nIf the NFT is transferred within that time period the vote will be delegated to the address holding it.\n\nFor more information please visit:\nhttps://nounsagora.com/voteauction\n\n⌐◨-◨
Noun Delegation [3 Months]AGORA001The owner of this NFT is entitled to 3 months delegation from Noun 174, starting from January 18, 2023 and completing April 18.\n\nIf the NFT is transferred within that time period the vote will be delegated to the address holding it.\n\nFor more information please visit:\nhttps://nounsagora.com/voteauction\n\n⌐◨-◨ ipfs://bafkreiaz3zkvhhcx4qrq4o4cgbigpzv5h4wdwge63bi7xwdpjt6wd3srx4
Hi hello,\n\nThis is a simple proposal to set the reverse record from the treasury to be nouns.eth. By setting this reverse record, anyone will be able to easily send anything to Nouns by simply inputting nouns.eth.\n\nThere are over 50 Nounish DAOs that are donating a nounders reward to Nouns, and with Prop 190 we are now minting onchain. Unless you happen to know the Nouns address by memory it's not obvious.\n\nAs Nouns continues to do things onchain (like setting up its ENS), it will be increasingly important that the community can easily recognize if something is coming from Nouns or not—setting the reverse record does just that.\n\n⌐◨-◨
# nouns.eth: set reverse record
Hi hello,
This is a simple proposal to set the reverse record from the treasury to be nouns.eth. By setting this reverse record, anyone will be able to easily send anything to Nouns by simply inputting nouns.eth.
There are over [50 Nounish DAOs](https://nouns.build) that are donating a nounders reward to Nouns, and with [Prop 190](https://nouns.wtf/vote/190) we are now minting onchain. Unless you happen to know the Nouns address by memory it's not obvious.
[*Mint*](https://create.zora.co/collections/0x2209b665f7a875afccc80ff2834641ce82babd9a)
As Nouns continues to do things onchain (like setting up its ENS), it will be increasingly important that the community can easily recognize if something is coming from Nouns or not—setting the reverse record does just that.
I've also added a 1 ETH payment to myself for the idea.
⌐◨-◨
noun.eth: set reverse recordNOUNS003This is a simple proposal to set the reverse record from the treasury to be nouns.eth\n\nThere are over 50 Nounish DAOs that are donating a nounders reward to Nouns, and with Prop 190 we are now minting onchain. Unless you happen to know the Nouns address by memory it’s not obvious.\n\nAs Nouns continues to do things onchain, it will be increasingly important that the community can easily recognize if something is coming from Nouns or not. Setting the reverse record does that.\n\nI’ve added a 1.69 ETH payment to myself for the idea and the time spent figuring out the ENS function\n\n⌐◨-◨ipfs://bafkreihqlilezojunrmqc2fzdc6tqstj6x6snastmt5ubxvs45c6an6lam
Revealing protocol activity and metrics is great for building awareness of the project as well as helping the community understand what’s working well and what can be improved.
This farcaster.network website is a great example that I think we should draw inspiration from.
This may be hard to do, but visualizing the interconnected network of ownership between Nouns, Builder and all Nounish DAOs could be an incredibly potent visual that I could imagine being screenshot and shared often over time. Kind of like the first internet maps.
Proposal is well priced and Ripe is a proven builder in the space with many well executed projects.
⌐◨-◨
House of Nouns is one of the most popular and useful tools for governance discussion and tracking activity. Native support of all Nouns Builder DAOs in the primary House of Nouns is a huge value add for each DAO as well as for general awareness and discovery of the ecosystem.
House of Nouns forks&&<p><img src="https://i.imgur.com/dCQ8ouL.png"></p><h1><br></h1><h1>TLDR</h1><p>We’re requesting 25 ETH to build a <a href="https://twitter.com/houseofnouns" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">House of Nouns</a> <strong>for all nouns builder DAOs.</strong> House of Nouns is a supercharged platform + context layer for Nouns governance. We will make governance participation fun and empower nounish DAOs to make decisions as efficiently as possible.</p><p>Our vision is to create governance platforms that are both delightful and easy to use, empowering voters to effectively govern nounish DAOs.</p><p>We are going back <a href="https://houseofnouns.wtf/proposals/186" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">onchain</a> to get funding from Nouns DAO to build out the majority of this public good. We decided to propose part of the scope to Builder DAO, specifically to build the infra which enables generalized support for all Nouns forks.</p><p>What does this mean in practice? We build infrastructure so every Nounish DAO launched with nouns builder can have their own custom governance client like <a href="http://houseofnouns.wtf/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">houseofnouns.wtf</a>. These clients will be accessible on House of Nouns, where you can easily switch between the different houses.</p><h1><br></h1><h1>Current progress</h1><p>We’ve had great success with <a href="https://houseofnouns.wtf/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">House of Nouns</a>, with many Nouners and non-Nouners alike expressing their love of the intuitive interface. We want to continue building on this success and make it easier for all nounish DAO members to participate in governance in an engaging way.</p><p><img src="https://i.imgur.com/Q6mqeL1.png"></p><p>Not familiar with House of Nouns? You can discuss proposals with the community, view important context, and vote all in one intuitive interface on <a href="https://houseofnouns.wtf/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">https://houseofnouns.wtf</a>.</p><p><strong>Some data:</strong></p><ul><li>MAUs - growing 100% month / month</li><li><img src="https://i.imgur.com/yGHT9pX.png"></li><li><br></li><li>Working with Nouns, Lil Nouns, and Gnars. In talks with many more communities.</li><li><a href="https://houseoflilnouns.wtf/proposals/69" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">https://houseoflilnouns.wtf</a></li><li><a href="https://gnars.house/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">https://gnars.house</a></li><li>~13.5% registered-user market penetration</li><li class="ql-indent-1">170 registered users / 1263 total members in Nouns (delegates + Nouners + anyone who has voted or made a proposal on-chain or in Prop House)</li></ul><h2><br></h2><h2>Problems solved</h2><ul><li>Proposal price discovery</li><li class="ql-indent-1">You don’t know the right price to ask for. Most price discovery (proposal asks) happens on chain through prop cancellations. This is a terrible experience for builders.</li><li>Not enough discussion happening before going onchain to really get prop details hammered out</li><li class="ql-indent-1">this leads to ppl voting yes, even if they have some small issue with the prop, when they should really just be a no for now.</li><li>Discussion is still extremely scattered across multiple platforms</li><li class="ql-indent-1">This is good for decentralization, but terrible for user experience and informed governance participation</li></ul><p>As we’ve seen of late with prop cancellations and the difficulty around getting relevant feedback, we believe HoN is perfectly positioned to solve these problems.</p><h1><br></h1><h1>Core vision and goals</h1><p>Our vision is to make it easier for voters to participate in nounish governance by providing rich context, intuitive conversation tools, and seamless integrations with other nounish platforms. This will be built on top of an open source framework, empowering developers, and solving impactful problems specific to nounish governance.</p><p>To be transparent, we will focus the majority of our effort on solving deep problems specific to Nouns DAO governance. At the same time, we build infrastructure that can support all Nounish communities and DAOs built with nouns builder, enabling them to spin up decision-making hubs in a customized fashion.</p><p>We believe Nouns DAO governance is where we can have the biggest impact as it is the DAO with sufficient scale that is bumping against some friction. However, these upgrades will be made available to all other nounish DAOs.</p><p>In short, some upgrades that all nounish DAOs can expect to see on their decision-making hubs:</p><ul><li>Provide all context on proposals, voters, builders, and team members, and view all conversations from Discord, Twitter, and Discourse in one place.</li><li>Build a custom forum client directly into all HoN clients that is backwards compatible w/Discourse, allowing users to create and discuss proposal drafts and get early feedback.</li><li>Create the open source House of Nouns framework, serving core data displayed on the site through a GraphQL API, paired with a developer friendly SDK for building on top of House of Nouns infrastructure</li><li>Build a suite of tools to help with the proposal feedback and soft-decision making process including Google doc esque commenting, reactions to different components of a proposal, proposal components etc.</li><li>Enabling a pre-prop phase and/or being able to edit prop during the feedback period</li></ul><h2><br></h2><h2>Product deliverables</h2><p>In order to enable the automatic creation of custom governance hubs for every nouns dao, we will build:</p><ul><li>An entry point to discover all nounish DAOs, including a place to view all proposals from across the nouniverse</li><li>ingest normalized governance data from chain, served via API no matter the governance contract (nouns builder, custom Nouns forks etc.)</li><li>the ability to switch between any governance client, <strong>all on houseofnouns.wtf</strong>, defaulting to a list of communities for which you own tokens</li></ul><h2><br></h2><h2>House of Nouns Framework</h2><p>We are building an open source framework to give builders the tools they need to build custom governance and discussion experiences for their communities.</p><p>The main components of the framework are:</p><p>–Open access to core data displayed on the site through a GraphQL API.</p><p>–React <a href="https://github.com/collectivexyz/sdk" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">SDK</a> for developing on top of House of Nouns infrastructure, including hooks to access data, pre-built components etc.</p><p>This means that eventually <a href="http://nouns.build/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">nouns.build</a> and every nounish DAO will have the ability to build their own custom experiences, tailor-made for their unique community.</p><h2><br></h2><h2>Differentiation</h2><p>Agora approaches the problem of low governance participation from the delegation perspective. Don’t want to vote? Delegate to someone to do it for you.</p><p>House of Nouns approaches it from the conversation and context-aggregation perspective. Empowering community members to vote independently and be empowered to think and make decisions for themselves.</p><p>Both approaches are valid and necessary for the ecosystem to grow. We will be working closely with Agora to ensure we don’t build the same things and otherwise waste valuable energy.</p><h1><br></h1><h1>Funding Request</h1><p>We request 25 ETH to fund development of infrastructure to support all nouns daos built with nouns builder, over the next 4 weeks.</p><p>• 25 ETH: 2 engineers (~12.5 ETH per mo./ person)</p><h1><br></h1><h1>Team</h1><p>We are a small startup <a href="https://twitter.com/collectivexyz" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">(collective.xyz)</a> that has been building for Nouns and won the governance client mandate <a href="https://prop.house/nouns/nouns-governance-clients" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">round</a> 3 months ago alongside Agora.</p><p>Team:</p><p><a href="https://twitter.com/rocketman_w" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">rocketman</a> - 9 years in software, longtime crypto hacker, cofounder <a href="https://twitter.com/collective.xyz" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">@collective.xyz</a></p><p><a href="https://github.com/timmyg" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">timmyg</a> - full stack maestro, former head of engineering</p><h1><br></h1><h1>Deliverables</h1><p><strong>House of Nouns clients for every nouns dao</strong></p><p>The entire conversation and governance stack in one supercharged open source client for every nounish DAO.</p><p><img src="https://i.imgur.com/Vk2dR8q.png"></p><p>You’ll be able to switch between different DAOs through a simple dropdown.</p><p><strong>A central place to view all clients and proposals</strong></p><p>A clean landing page to serve as an avenue to explore the decision making bazaar of all Nouns forks. View all communities and active Nouns proposals.</p><h1><br></h1><h1>Testimonials</h1><blockquote>“congrats on HON, it has officially become my go to for governance” - @cryptoseneca</blockquote><p><img src="https://i.imgur.com/C5SVQjd.png"></p><p><img src="https://i.imgur.com/n62PwEB.png"></p><p><img src="https://i.imgur.com/onDSCLs.png"></p><p>Happy to answer any questions on <a href="https://twitter.com/houseofnouns" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">Twitter</a>, on <a href="https://houseofnouns.wtf/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183); background-color: transparent;">https://houseofnouns.wtf</a>, or in the Nounish Builders Discord etc.</p><p>Stay nounish ⌐◨-◨</p>