0xb0dd496f…4404sent to0x6f3e6272…223d·#19,120,177·view on Etherscan
This tid bit from mike sold me:
"We plan on promoting the program through web2 media outreach. Literally emailing and connecting with publishers and writers via social channels. "
These sorts of programs are fantastic onboarding experiences for artists into Nouns and the broader ecosystem.