0xbd7dbab9…204asent to0xf790a5f5…1365·#21,916,993·view on Etherscan
@0xd75c...F322
The success of Nouns Fest 2024 proved there's significant interest and engagement potential - we saw this through multiple successful promotional efforts, strong social engagement, and authentic community interest. However, these efforts weren't fully leveraged to drive sustained engagement or measurable outcomes. Our plans for 2025 directly address these gaps while building on what worked well. Let me address each specific concern:
1. Regarding Operations Costs and Growth:
I understand the concern about subscriber growth targets and the questions about our ability to deliver substantial growth. I can address your specific question about growing to 100k+ subscribers. Our recent track record demonstrates our capability - we just grew Gleeful Beasts from zero to 25,000 subscribers, 6,500 watch hours, and 1.1 million video views in six weeks with under $10k in ad spend. These results came without any existing audience or brand recognition.
For Nouns Fest, we already have significant assets to leverage: new MVP website that we’ll continue to expand, a library of high-quality animated shorts, established creator relationships, and demonstrated community interest. Our strategy could focus on three key areas that were identified as gaps in 2024:
* Strategic content distribution that integrates education about the Nouns DAO ecosystem, including how governance works and the impact of funded projects. This helps build not just subscribers, but informed community members who understand and engage with the DAO
* Clear conversion funnels from social engagement to sustained community participation, ensuring every promotional effort drives measurable results
* Comprehensive tracking and analytics to optimize performance and demonstrate ROI, with regular reporting on progress toward growth targets
We'll establish monthly milestones toward the 100k subscriber goal and adjust our approach based on performance data. This ensures transparency in our progress and allows for strategy optimization throughout the campaign.
2. Regarding Submission Diversity:
Looking at Nouns Fest 2024, there was already an impressive range of animation styles represented - from hand-drawn traditional animation to digital 2D, 3D, stop-motion, and experimental work. We had animators from all over the world and 30+ were from outside the US. The only returning animators where people from Season 1 that did amazing work and were brought back to do longer shorts, illustrating the very important Nouns Animation pipeline from @rounds > Short Short > Tall Short > Development
For 2025, we want to build on this foundation and expand our reach even further.
Our experience shows that growing submission diversity comes from proactive outreach and creating clear pathways for participation. For 2025, we’ll be implementing additional measures to scale what worked while reaching even more animation communities:
Initiatives could include:
* Categorizing submissions by animation style during collection and publishing to ensure balanced representation
* Creating targeted outreach campaigns for different animation communities (2D, 3D, stop-motion, experimental)
* Developing partnerships with educational institutions and animation programs, leveraging the work we’ve done with iHeartComix
* Implementing transparent submission tracking that monitors geographic diversity, animation styles, and creator demographics
3. The video you’re referring to was a BTS bit that was for the website only, so it’s unlisted because it’s not something we wanted on our Youtube Channel. The actual video to “Decapitation Vacation” is next to that you can watch the full thing.
4. Regarding Video Promotion:
Looking at the current Nouns Fest channel, the engagement is solid. However, your point about needing a more coordinated approach to content distribution and creator engagement is well-taken. We think implementing a structured system, weekly releases, will makes it easier for everyone to participate in building momentum for the festival.
Our experience with coordinated creator campaigns shows that when you provide clear promotional windows and support materials, creators are much more likely to actively promote their work. We've seen this succeed with Gleeful Beasts, where consistent creator engagement led to sustained channel growth.
Ideas we’ve discussed:
* Weekly featured animator spotlights flowing into monthly themed collections
* A creator promotion toolkit with customized assets and promotional schedules
* Cross-promotion opportunities between creators, including end-card promotions for upcoming releases
* Regular creator meetups and skill-sharing sessions to build community
* Coordinated release windows that build anticipation and maintain engagement
* Sharing more content around the work we’re doing selecting and developing shows
We’ll measure and optimize all these strategies based on performance data, ensuring we're making the most of every resource while building a sustainable community around Nouns Fest.
Yes, Nouns Fest is a pillar of the DAO and will continue to deliver evergreen, top notch animation, with a team that has created some of the most beloved IP the world has ever seen and has all the experience and relationships to take things further up the stack when possible.
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> Changing delegations and going from candidate directly into proposal on a new submission does not resolve my questions.
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> 1. Operation costs are 40% of the current budget compared to 29% of last year with a much smaller budget. What makes it different in 2025 that this team is going to be able to grow to 100k+ subscribers as I see 5.7k subs from a 1.8m budget in 2024. I'd like to know more specifically which of the team members has a track record of growing accounts and previous campaigns they've done before thinking that this is money well spent. Between 30k for a publicist and social media manager and a portion of exec producer fees going into promotion from 2024, feels like a route to overpromising and underdelivering.
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> 2. I went to Nouns Fest and enjoyed the event, but I also want to know what you're going to do to increase the diversity of submissions. I know that stoopid buddy studios focuses on stop motion, but for these levels of budgets, there should be an increased focus on spreading wide and including more college programs instead of friends of the proposers.
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> 3. There are videos on the homepage of nounsfest.tv that currently say "no views" which means that not even the animation team promoted the video while unlisted on the youtube channel. What is the active approach to bring the submission teams to help with growth of this channel?
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> 4. Additional question based on Nouncil from yesterday. Why are the salaries not on a stream and a flat payment?
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> This is 20% of our 1Y inflow projections which means that we have the ability to fund 5-10 amazing proposals per year that move the flywheel forward as a DAO.
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