0xcc5339fe…3226sent to0x8d59e106…2902·#25,609,292·view on Etherscan
# ☕ Lil Nouns Coffee — Thailand TikTok Shop Pilot ⌐◨-◨
## TLDR
Coffee Culture Asia requests **$2,500 USD** to produce **2,000 premium Thai drip coffee bags** branded with Lil Nouns, seed 200 bags to Thai KOLs and TikTok affiliates, and sell the remaining 1,800 bags through our existing **TikTok Shop** in Thailand — with **20% of all revenue generated flowing back to the Lil Nouns treasury.**
The goal is twofold: proliferate the ⌐◨-◨ through Thai Web2 audiences, and pilot a coffee line that generates real revenue for the treasury through social commerce. ⌐◨-◨☕
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## What Is a Coffee Drip Bag?
Tear it open, hook it over any cup, pour hot water — in minutes you have a full, rich café-quality coffee. No machine. No equipment. No mess.
**One of the most giftable and brandable coffee formats in the world.** The same format that launched [Emma Chamberlain's coffee line](https://www.instagram.com/reels/DMGCBD4xR7r/) into a global brand. **One bag. One cup. Anywhere.**
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## Who We Are
**Coffee Culture Asia** ([coffeeculture.asia](https://coffeeculture.asia)) is a premium Thai coffee brand founded in 2020 by Susan and Daniel, based in Thailand. We source directly from small-scale Thai farmers and independent roasters in the northern highlands — Doi Chang, Chiang Rai, and Chiang Mai.
[](https://www.youtube.com/watch?v=snYLOKjimh8)
Our B2B clients include **Amanpuri, Rosewood, and Ritz-Carlton Bangkok** — and we serve thousands of DTC customers across Thailand and globally. **[131 Google reviews. 4.9 rating.](https://www.google.com/search?q=coffee+culture+Thailand)**
\*With our Web2 and Web3 community behind us, we rescued three elephants — featured three times on **[The Dodo](https://youtu.be/LG7OGAAhYCw?si=Abpu0EkudrMM2C9K)**, garnering millions of views globally. Same crew. We ship. ⌐◨-◨
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## Already in the Field
In November 2024, Daniel distributed Coffee Culture drip bags at **Devcon Bangkok** with support from **[GroundsDAO](https://grounds.wtf/grounds/dao/proposals/5)** and **[BaseDAO](https://nouns.build/dao/base/0x10a5676EC8aE3D6b1F36a6F1A1526136BA7938BF/vote/29)**.
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The Pengu Coffee line — a co-branded drip coffee we produce for the Pudgy Penguins community — has already been brewed and shared across **20+ countries** organically.
[](https://x.com/UnchainedDaniel/status/2001977851525074971?s=20)
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This is what happens when good coffee meets the right community. The UGC writes itself.
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## Product
A **Lil Nouns branded drip coffee bag** — premium Thai Arabica sourced directly from small-scale farmers in Chiang Rai, and Chiang Mai, sealed in a food-safe filter pouch and randed with the ⌐◨-◨.
The drip bag format is universally accessible, lightweight to ship globally, and highly giftable — making it the ideal format for community seeding and social commerce. Every bag represents Lil Nouns as a brand that shows up in the real world: in kitchens, offices, and content creators' hands across Thailand.
Each bag ships with a **branded card promoting Lil Nouns** — turning every cup into a discovery moment. ⌐◨-◨
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## Design & Brand
The Lil Nouns ⌐◨-◨ features prominently on the bag label — The design follows the visual language established by the **Lil Nouns Coffee Rave** — keeping the theme.
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## Production
**Supplier:** Coffee Culture Asia's existing production facility in Thailand, using the same supply chain that already serves five star hotels in Thailand, and thousands of DTC customers globally.
**Materials:** Premium Thai Arabica sourced directly from independent roasters in the northern highlands. Food-safe filter pouches, nitrogen-flush sealed for freshness.
**Schedule:**
- Label design finalised — Week 1
- Production complete — Week 2–4
- KOL seeding begins — Week 5
- TikTok Shop listing live — Week 5
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## Distribution
**2,000 bags** produced and distributed across one channel — Coffee Culture's TikTok Shop in Thailand — with 200 distributed free to KOLs and TikTok affiliates to drive content and sales, and 1,800 available for purchase through the shop.
**KOL Seeding & TikTok Affiliates — 200 bags** Selected Thai lifestyle, food, and coffee creators receive bags and produce organic content. TikTok affiliates earn commission on sales they drive generating and exposure with their content — incentivising high-quality content at no extra cost to the prop.
**TikTok Shop Sales — 1,800 bags** Listed on Coffee Culture's existing TikTok Shop storefront in Thailand. Paid TikTok ads amplify the best-performing organic KOL content — seeding first, then putting budget behind what converts.
Fulfilment handled directly by Coffee Culture. All inventory stored at our production facility
in Thailand. Shipping within Thailand via standard courier, international orders fulfilled on request.
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## Costs & Pricing ⌐◨-◨
The **$2,500 USD** budget is allocated as follows:
**Coffee production — $1,500** 2,000 premium Thai Arabica drip 16g/bags at $0.75/bag wholesale — sourced directly from independent roasters in Thailand's northern highlands, ground, packaged,
and quality controlled at Coffee Culture's facility.
**Label design, printing & shipping — $400** Custom Lil Nouns ⌐◨-◨ label artwork, printed in China and shipped to Thailand for application to packaging. Mockups shared with the community for approval before
going to print.
**TikTok paid ads — $400** Amplification of best-performing organic KOL content on TikTok — seeding first, then putting budget behind what converts. TikTok's algorithm rewards content that already performs, making this a capital-efficient way to extend reach beyond the Web3 audience into
mainstream Thai coffee buyers.
**KOL seeding coordination & shipping — $200** 200 bags sent to selected Thai lifestyle, food, and coffee creators and TikTok affiliates. Affiliates earn commission on sales they drive — incentivising high-quality content at no extra fixed cost.
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## Community Impact
**20% of all net revenue flows back to the Lil Nouns treasury** — transferred at the end of the 90-day pilot with full on-chain transparency.
Beyond the financial return, this pilot places the ⌐◨-◨ in front of a mainstream Thai Web2 audience through TikTok — a platform with over 40 million users in Thailand alone. Every KOL post, every unboxing, every cup brewed is an organic Lil Nouns impression reaching people who have never encountered the Nouns ecosystem.
A 90-day public report will document total bags sold, KOL and affiliate content created, TikTok Shop revenue, estimated reach, and the treasury transfer — giving the community full visibility into the pilot's performance and a data-backed case for scaling.
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*Daniel — Coffee Culture Asia | coffeeculture.asia | Thailand*☕-lil-nouns-coffee-—-thailand-tiktok-shop-pilot-⌐◨-◨