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⌐◨-◨-x-🐧---nouns-coffee-—-a-pilot-collab-with-pudgy-penguins
Appreciate the feedback on the Nouncil call last week. Just a few things that were pointed out.
So first was the quality of the coffee. Some mentioned Costa and Lavazza. Personally, I’m not very familiar with those brands, but the variety in coffee is endless and everyone has different taste preferences, so it’s hard to please everyone. However, my company supplies coffee to Amanpuri, a luxury resort that has hosted Brad Pitt, The Rolling Stones, Beyoncé, among other celebrities. We also supply to the Vanderbilt Estate, owned by the founder of Tommy Hilfiger, whom I personally had the privilege of selling our coffee to directly. The Ritz-Carlton Bangkok and Rosewood Phuket are also among our clients. So we are not just slapping the Nouns logo on a random coffee that has not been vetted. We work with some serious names in hospitality.
Also, it was mentioned that we don’t have a content plan, which is true, we don’t. This is a pilot project that could roll out on a larger scale later on. But there is already distribution and collaboration starting with Pudgy Penguins through a legitimate licensing deal. This alone brings awareness from one of the top Web3 NFT collections out there. Second, the goal is for Nouns holders to actually get product in their hands, while also allocating product to IRL events as marketing support for activations.
Third, there are Web2 collaborations at this stage with local KOLs. We are also pushing this on TikTok through affiliates, where creators are incentivized to generate content and earn commissions. In fact, we could even adjust commissions to 60-70% to further incentivize promotion, essentially paying creators through affiliate commissions to generate content around the product.
To summarize:
• Web3 collabs
• Web3 KOL and holder seeding
• Web3 event activations IRL
• Web2 KOLs (currently focused on Thailand)
Another point mentioned was that coffee props are not exciting anymore. I get it, but we are not proposing a physical location or a pop-up event, which has already been tried. This is an actual product line: easy to distribute, memorable, and one of the reasons we are getting traction on the hotel side. https://x.com/i/status/2052972816975430122