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Memo 0xd6c356a3…68f0ef on Ethereum

As I understand this proposal, subdomains will be automatically created for all Noun tokens, and only verified holders will be able to utilize them. This gives an official ENS, like 69.nouns.eth, as opposed to a self-managed ENS like Noun69.eth. I like that the DAO can provide an official extension of identity into ENS. This also opens up some interesting doors. For instance, say we create a Noun 69 art NFT collection and point the royalties towards 69.nouns.eth. Now you can add non-fungible value to the Noun in a way that follows the Noun when it's traded. Also if you want to airdrop something to Noun 69 the correct address is simple to find. One big request - when a token transfer occurs the ENS needs to point to the updated holder fast, and the previous holders permissions should be revoked. For this to be useful the identity must mirror the Noun token ownership. We have to trust it's accuracy. Another question. Who should get the identity, the holder, or the delegate? I'm personally leaning towards identity following delegation but unsure. On the whole I think Nouns has really let the "digital identity" conversation fall by the wayside. It's still a fundamental part of what we're trying to do and I think we should lean into projects trying to make it work. If we look through recent proposals nobody is using their Noun as a primary identity, it's all personal ENS. This is somewhat of a failure. I'm not sure if people will use this, but I support it because I still want to put energy into the idea that Nouns can be used as a primary identity. If this inspires even a few people to use their Noun identity I think it's worth it. Experiments with incentivizing governance are interesting too. I don't think these are long term incentives I want baked into the protocol, but I'm down for the short experiments.