0x8ab0c174…ad1csent to0xf790a5f5…1365·#22,869,827·view on Etherscan
# Cares: A Decentralized System for Sustainable DAO Growth
### TLDR:
Cares is a high-output, decentralized support system for onchain builders and partners, combining brand strategy, creative execution, and coordination. Since joining Nouns, we’ve launched impactful campaigns, supported major Nouns props, and developed [Shares](https://shares.cares.tv), a transparent giving platform purpose-built for the DAO.
This 6-month support program aligns fully with the goal of realizing sustainable growth for Nouns: no recurring costs, clear deliverables, and treasury return via revenue-generating public goods campaigns, while creating DAO service engagement pathways to community members through open bounties, project-based work opportunities (creatives, developers, project managers + more), and builder access.
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### What is Cares? Why does it exist? What’s the bridge between Web2 strategy and Web3 coordination?
Cares is a high-output, decentralized support model built to empower the Nouns ecosystem with thoughtful brand strategy, transparent execution, and onchain cultural infrastructure.
It bridges Web2 creative and operational rigor with Web3 coordination and transparency, ensuring that every Nounish initiative, regardless of scale, has access to the tools, pathways, and strategic support it needs to succeed.
Cares is powered by [Problem Media](https://problem.tv) and has already delivered results across ETH Denver, Consensus, EDCON Tokyo, Cares Club, and more.
With the launch of [Shares](https://shares.cares.tv/), our opt-in campaign platform, we are introducing an open, accountable system for public goods funding, built with Nouns in mind.
This support system reflects the combination of our experiences and learnings to date, and reaffirms our belief that real coordination happens when culture, strategy, and infrastructure align.
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### What problem does this solve for the DAO? What is currently broken, misaligned, or underleveraged?
While calls for cost control, accountability, and a break-even treasury have grown louder (and rightfully so), there remains a lack of clear infrastructure to execute on that mandate.
Too often, proposals lack clear outcomes, duplicate efforts, or centralize power under opaque banners. Conversely, many builders lack the resources or knowledge to navigate DAO governance and secure support.
Cares solves for:
- It helps the DAO operationalize its priorities with clarity and consistency.
- It supports proposers with no-strings-attached help, elevating projects without requiring bureaucracy.
- And it does all of this without recurring costs, mandates, or centralized entitlements.
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### How does this align with the Break Even Movement? What assumptions are being challenged?
Cares aligns directly with Break Even values and governance goals:
- We support Nouns-led ideas, not internal agendas.
- Cares is milestone-based, scoped, and non-recurring by design.
- All funds are traceable onchain via Shares, and our deliverables are published, accessible, and remixable.
- Anyone can use our resources. No one is required to.
We believe in flat structures, provable public benefit, and protecting what makes Nouns different. But we also know not every creator wants to become a marketer, and not every public good can be monetized.
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### What are we doing exactly? What’s the format? Who’s delivering it?
We’re proposing a focused, 6-month continuation plan to:
- Deliver ongoing executional support for Nouns-aligned proposals, events, and priorities.
- Develop and grow [Shares](https://shares.cares.tv) into a DAO-native campaign platform that powers IRL activations, co-branded efforts, and trackable public goods.
- Enable DAO service engagement pathways to community members through open bounties, project-based work opportunities (creatives, developers, project managers + more), and builder access.
- Generate monthly recaps and host open calls / check-ins.
- Drive real-world brand partnerships and integrations to co-fund proposals and the treasury.
- Reinvest 30% of net external campaign revenue back into the DAO.
All services are accessible through a dedicated Nouns Discord channel, with consistent availability for contributors, proposers and partners who wish to collaborate.
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### Who are we? What makes us equipped, trusted, and invested in Nouns?
With over 10+ years building and creating onchain, we’ve helped bridge the gap between creativity, commerce, and technology and supporting public goods with Coinbase, Amazon, Opensea, Zora and, of course, Nouns.
Since joining the DAO, our team has:
- Brought Nouns to Shibuya Scramble in Tokyo and [EDCON 2024](https://youtu.be/ynNZ2Uw_56w?si=R4jeggmuDpzaj_0e).
- Created the Cares Club physical-digital retail experience.
- Launched campaigns that got Noggles on Vitalik, shipped Nounish merch, published explainers, and onboarded new builders globally.
- Produced Nouns’ ETH Denver activations with Liquid Death, The Hundreds and The Mercury Lounge.
Additionally, we bring 15+ years of strategic and creative experience in working with major consumer brands including American Express, Nike, Microsoft, Coca-Cola, and more. We’ve re-applied that expertise to the public goods space, and with Cares and Shares, we’re showing what’s possible when DAO coordination meets creative execution.
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### What does the DAO get for this investment? What do we guarantee to deliver?
#### DAO-Facing Outputs
- Strategy, branding, and executional support for proposals, partners and verticals.
- Community tools and onboarding (decks, materials, CC0 assets, resources).
- Governance coordination and response work.
- Dedicated service channel for proposers.
#### Community Programs
- Cares Club campaign infrastructure and drops.
- Educational content and workshops (IRL + online).
- Participation in DAO calls and public governance.
#### Revenue Generation
- Campaign funding via Shares (brand co-sponsorships, ticketing, merchandising).
- Treasury return model: 30% of net external campaign proceeds reinvested.
- Cross-vertical campaigns that drive visibility and contributions.
#### Shares Utility
- Transparent, onchain funding and tracking tool.
- Open platform for proposers, brands, and supporters to give, sponsor, and collaborate.
- Civic and cultural integration already underway ([LAMDA](https://time.com/6979962/lamda-development/), [Ellinikon](https://www.designboom.com/architecture/the-ellinikon-takes-shape-greece-15-minute-smart-city-athens-05-18-2024/)).
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### What’s the structure and pacing? How does this reflect fiscal responsibility and governance input?
#### Proposed Structure
- $65K/month retainer for 6 months → $390K
- Optional 6-month extension after DAO review
- Incremental costs only as approved by DAO or sponsor
Includes:
- Staffing (Strategy, PM, Partnerships, Creative, Product)
- Campaign production and support
- IRL activations and community engagement
- Shares platform management and growth
- Monthly reports and public-facing outputs
#### DAO Access & Participation
- Cares-dedicated Discord channel for contributors
- Open support for DAO-wide and Nouns-adjacent props
- Office hours and workshops for builders + holders
#### Contributor Service Access
- Shares allows teams to issue bounties, rewards, and recognition.
- Cares can help staff projects with DAO members and trusted builders within the community – creatives, developers, project managers, etc.
We are deeply committed to operational excellence, DAO employment, and treasury return. Our current campaigns are already in motion, and our roadmap is designed to deliver value from day one.
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Let’s collectively realize the vision of making Nouns the definitive onchain brand, backed by sustainable treasury practices, a culture of output, and tools anyone can use. We’re ready to serve and build this next chapter together.
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#### Explore Cares:
- [https://cares.tv](https://cares.tv)
- [https://shares.cares.tv](https://shares.cares.tv)
- [Nouns Presentation PDF](https://drive.google.com/file/d/1EY6IRPnPreeo_4gAyZARxJu7G8nFSaWu/view) cares:-a-decentralized-system-for-sustainable-dao-growth