0xf84a5fd9…b5a8sent to0xf790a5f5…1365·#25,350,772·view on Etherscan
# ⌐◨-◨ Clubhouse – EUROPA
TLDR;
https://youtube.com/shorts/L7AQYZxETlM
I'm proposing to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.
In this proposal, I'm asking for 83.6k EUR / 96.1k USDC to get the interior of the Clubhouse ⌐◨-◨, one year of rental costs (excl. running costs for power, water, etc.) and a compensation for myself to being able to focus on this full time and not having to take on client work in the lead up to opening the doors in October 2026.
We are going to host 3 events a month, that's round about 36 events a year and aim on becoming self sufficient within a year.
**The goal is to fund artists and have a hub for Nouns that Nouns that can live forever.**
Why this is low-risk: The ask is capped and time-boxed, it funds rent and fit-out rather than open-ended operations. The fit-out assets keep their value and the space is designed to carry itself within twelve months. The downside is bounded. The upside is a permanent European home for Nouns that can scale into further chapters.
**Total ask is: 83.6k EUR / 96.1k USDC**
The success of this proposal is depended on public exposure. Therefor expect updates onchain on a quarterly basis and on socials on a rolling weekly basis.
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent.*
*I added an extensive FAQ section to the appendix*
---
# The Clubhouse ⌐◨-◨
The Clubhouse is located right at the golf driving range of the golf resort [Santo Antonio](https://www.saresorts.com/) in Budens, Portugal.
This golf resort is open to the public, no gates, not as exclusive compared to what some Nouners might have experienced in the US. Different continent, different rules.
This is a rare opportunity to open a creative space, a Clubhouse right next to a golf driving range. These areas are typically very protected from external businesses and initiatives to come in. However I was able to establish a good relationship with the managing director and he is excited about the concept which I'm proposing to you here.
The vision is to make this a state of the art Clubhouse ⌐◨-◨ with a membership program for creatives and professionals in crypto and AI that can scale across countries.
Think of this as the first base: ⌐◨-◨ Clubhouse Algarve
First and foremost, this will be an event space where we're cultivating the European division of the Nouns community. And, Monday to Friday, we'll open doors for members to co-work.
[Here](https://maps.app.goo.gl/heEaAJyqWvFS6Pic8) is the pin to the property on google maps.
https://youtu.be/Js48gPf-BPo
---
## What makes this venue special?
1) The location, right next to a golf driving range.
2) There is excessive outdoor space to expand events in size and impact.
3) The surroundings apart from restaurants and cafes:
30 sec to the Golf Driving Range
3 mins to the tennis courts
5 mins to the beach (surf)
12 mins to the padel court
25 mins to the harbor
60 mins to the international airport (Faro)
---
## Indoor
This property was built as a mid-sized portuguese bowling green clubhouse restaurant.
- 2x changing rooms
- 1x open back office
- 1x small kitchenette
- 1x L-shaped bar
- Dining area inside and outdoors
- Cozy firepit
open backoffice space for creative studio and look into the kitchenette
looking out North-East towards the driving range and parking
Looking out south, towards the bowling green
Some Specs
---
## Outdoor
1) Terrace
2) Portuguese BBQ
3) 2 x Bowling Green
4) Access to Driving Range
5) Parking space for app. 15 cars right at the Clubhouse + extra parking 2mins away.
The outdoor space spans across 2 massive bowling greens. I never heard about this sports before. I would describe it as a mix between Boccia and Bowling. Read more about it [here.](https://www.youtube.com/watch?v=wM8gTbTWpCg)
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.**
Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
---
## Are we targeting golfers?
Yes and No.
Yes, to the new generation of golfers.
This is our **secondary audience.**
No, to the old generation of golfers.
We will make sure that the new Gen coming to the driving range:
1) see that this is ⌐◨-◨
2) have opportunity to learn about Nouns from the outside of the Clubhouse through branding and a sign about Nouns
3) feel compelled to enter the Clubhouse
4) learn more about Nouns
---
# Signature Events
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1) Recreational, social sports activities
2) Sensory experiences
This is especially true for Millenials and GenZers.
That's why this is the perfect opportunity: We will offer recreational social sports activities, such as golf, surfing, padel, tennis, coastal hikes.
Sensory experiences like art workshops of all kinds, curated dinners, coffee and wine tasting.
Following are the event formats that will become the signature events of the ⌐◨-◨ Clubhouse.
---
## Sip and Swing
The formula is simple:
Golf Driving Range x Music x Free Drinks x Pizza x a group of Friends = Time well spent
- People will pay for their food.
- Drinks are free.
- Golf balls at the driving range will be free (for the event).
- The golf resort will provide extra golf clubs for the event.
**How Nouns will be visible an integrated:**
At every Sip and Swing event, we'll have:
- visual cues and branding at the driving range
- The clubhouse will be open for people to circulate and we'll have a trailer about Nouns being projected
- Staff will be wearing Nouns branded t-shirts
Sip and Swing will always happen at the Driving Range and potentially expand as a pop up concept to other golf courses in the region to drive more people to our Clubhouse.
---
## Art and Creative Workshops
Hands-on making, in good company. Each workshop pairs a local expert with a small group to create something they take home the same day: designing and pressing their own t-shirts, making jewellery and accessories, working with clay, print and other crafts that rotate with the seasons and the artists we host.
The format is deliberately low-pressure and social rather than instructional. It is the sensory, participatory side of the programming that Millennials and GenZ are increasingly drawn to, and it works equally well as an adult evening or a family afternoon with kids.
How Nouns is visible and integrated:
- Every workshop draws on the Nouns CC0 art library. In a t-shirt session, for example, participants choose from a curated set of Nouns graphics alongside artwork from the local artist leading the workshop, so people leave wearing Nouns by choice.
- Workshops led by visiting artists tie directly into our residency programme, extending each residency's reach into a live, local audience.
- Staff wear Nouns branded t-shirts.
Workshops run indoors or outdoors depending on the format and the weather, and they are among the first experiences we plan to charge tickets for as we move from free early events toward curated, paid programming.
---
## Movie Nights + Screening
The world of independent film makers is gigantic. Including the animation films and shorts that were funded by Nouns in past seasons.
**How Nouns will be visible an integrated:**
At every screening event, we'll have a trailer about Nouns that runs:
- before the movie starts
- during the break
- after the movie during the social time
- Staff will be wearing Nouns branded t-shirts
Screening can happen indoors and outdoors.
---
# Programming Schedule
*Consider the following a preliminary programming schedule. We will iterate to meet demand, always aiming at making the Clubhouse self-sufficient with impact and grow.*
### Quarterly Community Off-Sites
| Event | Event Size | Notes |
|---|---|---|
| West Algarve Beach Clean Ups | 30-40 PAX | |
| 1x Crypto/Web3/Local Business Afterwork Meetups with Algarve Evolution| 40-50 PAX | |
---
### Monthly Programming
| Event | Event Size | Notes |
|---|---|---|
| 1x Sip & Swing | 50-60 PAX | Every first Thursday of the month. Free drinks and balls on the driving range. Food is paid by attendees. |
| 1x Art Workshop | 10-25 PAX | Either for adults or for families with kids.|
| 1x Movie Nights; indoors and open air | 20-30 PAX | Screening indie filmmaker productions including Nouns productions, always with a trailer showcasing Nouns before and after each screening |
---
### Weekly
| Event | Size | Notes |
|---|---|---|
| Coworking | 10-20 PAX | Open Mo-Fr 9 - 6pm |
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visibility.
**Any media produced at workshops and summercamps that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
---
# Artist Residencies
We have the established relationships to create a local pull and distribution for people to show up to the events.
The artist residencies are a way for us to build out global reach and drive attention to the Clubhouse and Nouns.
I have proven this in many campaigns that the strategy works.
---
## Why does reach matter?
Consider the Artist Residencies part of our marketing strategy and part of the marketing working budget with which we create and capture demand on a global scale.
Any grant program as well as sponsors (beverages, product, fiscal sponsors) want reach and impressions = visibility.
**This is a crucial part for us to engineer success.**
---
## What will the budget cover as outlined in the breakdown?
The artist residency budget will cover:
- accommodation
- travel expenses
- daily budget for food & beverages
- art supplies if needed apart from tools and supplies (listed in the budget breakdown) available in the studio space
---
## What will the artist do?
The idea is for an artist to work from the Clubhouse and create artifacts for and with Nouns.
- Duration: 2-4 weeks
- Artist to create content about the process and publish on their socials, tagging the clubhouse and nouns as partners in their posts
- Release an artwork as CC0 that can be added to the Nouns art library
- A free mint for the community
**At the end of each artist's residency, we'll host a closing party/vernissage.**
---
# Relevant Local Network
We have established relationships across industries to make this a success.
1) **Algarve Evolution**
Is a local association that is focused on supporting innovation and entrepreneurship in the Algarve. They support with grant applications, meetups and amplifier.
2) **Joana**
Co-Initiator of the first digital art museum, [Museu Zer0](https://www.museu0.pt/en/). She will support us on all things related to grants applications as well, connecting with local artists in the Iberian region.
---
# Budget Plan
Sharing the costs in EUR because it will be spent in Euros and USD value for better context.
| Item | Monthly | EUR | USD | Notes |
|---|---|---|---|---|
| **Creative Studio** | | **7.000,00 €** | **$8.050,00** | |
| Heat Press | | 800,00 € | $920,00 | |
| Plotter | | 400,00 € | $460,00 | |
| Printer | | 200,00 € | $230,00 | |
| 3D Printer | | 800,00 € | $920,00 | |
| Sewing Machine | | 300,00 € | $345,00 | |
| Tools & Accessories | | 1.000,00 € | $1.150,00 | |
| Working station | | 1.500,00 € | $1.725,00 | |
| Camera Equipment | | 2.000,00 € | $2.300,00 | |
| | | | | |
| **Micro-Kitchenette Setup** | | **6.200,00 €** | **$7.130,00** | |
| Coffee Machine | | 3.000,00 € | $3.450,00 | |
| Grinder | | 1.200,00 € | $1.380,00 | |
| Accessories | | 1.000,00 € | $1.150,00 | |
| Sandwich Maker | | 500,00 € | $575,00 | |
| Fridge | | 500,00 € | $575,00 | |
| **Co-Working Area** | | **10.000,00 €** | **$11.500,00** | |
| Tables | | 5.000,00 € | $5.750,00 | |
| Chairs + Benches | | 5.000,00 € | $5.750,00 | |
| | | | | |
| **Marketing Working Budget** | | **12.000,00 €** | **$13.800,00** | |
| Artist Residency | | 8.000,00 € | $9.200,00 | |
| Signage + Branding | | 4.000,00 € | $4.600,00 | |
| | | | | |
| **Rent + Running Costs** | *monthly* | **18.420,00 €** | **$21.183,00** | |
| Rent | 1.000,00 € | 12.000,00 € | $13.800,00 | monthly stream|
| Water | 100,00 € | 1.200,00 € | $1.380,00 | year 1: covered by early event revenue |
| Electricity | 400,00 € | 4.800,00 € | $5.520,00 | year 1: covered by early event revenue |
| Starlink | 35,00 € | 420,00 € | $483,00 | year 1: covered by early event revenue |
| | | | | |
| **Other Items** | | **36.400,00 €** | **$41.860,00** | |
| Compensation | | 30.000,00 € | $34.500,00 | |
| Liability Insurance |*annually* | 800,00 € | $920,00 | |
| Multi-Risk Insurance | *annually*| 600,00 € | $690,00 | |
| Misc | | 5.000,00 € | $5.750,00 | |
| | | | | |
| Total | | 90.020,00 € | $103.523,00 | |
| | | | | |
| **Ask from Nouns** | | **83.600,00 €** | **$96.140,00** | |
---
# Roadmap
This is a projected roadmap. Changes to IRL productions can appear and will always be communicated timely and openly with the community.
**2026Q4**
- Opening Party in October
- monthly event programming
Objective: Establish newly opened Clubhouse ⌐◨-◨ for creative industry in the Algarve.
**2027Q1**
- Monthly event programming
Objective: Cultivate behavior for creative industry to return to Clubhouse ⌐◨-◨ for events and co-working.
**2027Q2**
- Artist Residency Campaign #1
- monthly event programming
- Introduce Clubhouse ⌐◨-◨ Membership
Objective:
- Drive international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- Drive Pre-Sign Ups to Clubhouse ⌐◨-◨ Membership
**2027Q3**
- Artist Residency Campaign #2
- monthly event programming
- Drive Clubhouse ⌐◨-◨ Membership Growth
- Introduce Kids Summercamps
- Kick off process to become an association
Objectives:
- Continue driving international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- grow demand for Clubhouse Membership
**2027Q4**
- monthly event programming
- Drive Clubhouse Membership Growth
Objectives:
- Drive Membership Growth
- Further cultivate Clubhouse ⌐◨-◨ as central hub for creative industry for Portugal and global talent
---
# FAQs
## What happens after year 1?
All the focus will be on making the clubhouse carry itself within a year. Which means we will further iterate in year 2 and lean into what works and the learnings from year 1 to build out and grow the Clubhouse Membership structure, reach and impact.
---
## What are the anticipated revenue streams to make this self-sufficient?
The Clubhouse is built to carry itself, and the ask is structured so Nouns funds the runway, not the running of it.
Year one:
Nouns covers the fit-out and twelve months of rent, the single heaviest fixed cost. From opening, event programming generates revenue, and that early revenue covers the running costs (water, electricity, Starlink). The grant is not subsidising utilities or operations, only the rent that buys us a full year to build demand.
Year two onward:
By the end of year one, membership covers the full fixed run-rate, with no further ask to Nouns. That is what self-sufficiency means here, and it is the whole point: Nouns gets a permanent European home that does not come back for more.
The breakeven is deliberately conservative:
Annual fixed run-rate to hold the space: ~19k EUR / 22k USD (rent plus running costs)
Target: 50 members × 32 EUR / 37 USD per month = 19.2k EUR / 22.2k USD per year
With monthly programming attracting roughly 1,000 people in year one, 50 members is a 5% conversion. We earn that by making early events free, so people experience the space before they are ever asked to pay. Insurance and all variable costs sit on top and are covered by ticketed experiences, not by the membership floor.
Membership is the floor. The experiences are the upside:
- Art + Creative Workshops
- Summercamps for Kids
- Movie Screening Events
- Seminars (Business / Marketing / Health / etc.)
- Curated Pop-Up Dinners
- Space rental for birthdays, company off-sites and private events
In parallel, I will pursue non-profit association status so the Clubhouse can apply for national and European grants supporting community and cultural initiatives, opening a funding base far larger than Nouns alone. Nouns funds the start. The Clubhouse funds the rest.
---
## What is the membership going to entail?
This is the area with the heaviest experiment.
We know from other similar membership programs what works:
1) access to events (which in our case will be free in the beginning to drive traffic and later more curated)
2) Access to product. E.g. small merch drops, culinaries (coffee/olive oil/etc.)
And then there's the things we'll experiment with and learn how much value it carries:
1) access during the week for co-working
2) access to the studio space to make merch for their local business, etc.
3) ...
---
## Are you going to open a cafe or restaurant?
No. The property was built as a clubhouse restaurant, but has no footfall for it.
And, I have no experience in the daily operations of running a café or restaurant.
I will work with catering services to provide food & beverages. They all agreed to come in to sell their goods to event participants with no upfront costs for coming.
---
## How is staffing organized?
My extended community of friends are all keen to step in and support me in this endeavor with regards to renovations, hosting events and more.
They have seen the work I was enabled to do with Nouns with Nouns Town LA, Haus of Nouns, World of Apps and many more and are excited to support me on this quest by offering a helping hand where needed, promote events, support at events, support the development of making the ⌐◨-◨ Clubhouse self-sufficient.
---
## Are there holiday rentals nearby?
Yes. There are tons of affordable airbnbs and holiday rentals from which you can walk, cycle or drive to the Clubhouse.
---
## How can the wider Nouns community participate in the ⌐◨-◨ Clubhouse?
**Sentiment to support:**
1) Follow us on social
2) Comment on our media
3) Send your friends and family to visit, if and when they travel to Portugal
**Actions to support:**
1) Curate your favorite artworks for the Clubhouse Library
2) Mint the artwork from the artists
3) If you have any, provide 3d models for workshops that can be printed with 3d printer
4) Come and visit, if you can
---
## What do we do with cash positive revenue?
- grow our flywheel: artist program + media publishing
- put towards becoming sustainable
- pay staff + founders + running costs
---
# What does the compensation cover?
The 30k covers full-time work for 5 months in the run-up from when the proposal passes to opening in October 2026. This is below my client rates, but lets me step away from client work for that period of time and give this the focus it needs to open well rather than half-built.
After opening, I draw nothing further from the grant. Any compensation from that point comes only from revenue, once the Clubhouse is cash positive.
---
## What's the role of benjamin.latsko.eth?
I'm going to work across all disciplines to make this happen:
- Marketing
- Branding
- Event Production
- whatever is needed
I will also work with friends on:
- building custom furniture for the space
- paint walls
- make the space pretty
- *probably also clean toilets from time to time*
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
Client portfolio spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
https://benjaminlatsko.com/
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.-clubhouse-chapter-1