+1
> This USDC isn’t sitting there as a deliberate treasury play, it’s just leftover funds from cancelled props. Default should be converting it back to ETH, not optimizing a USDC position that shouldn’t exist in the first place. It’s under 5% of Treasury anyway, so squeezing yield out of it is a rounding error against the 95% we hold in ETH. Tom Lee needs us.
I hope this could become the foundation for a new playbook. What has been done in the past worked, while it was broken and has proven that it didn't. We need to push for something bigger with higher velocity. Something wicked enough to break up the concrete floors. GL
⌐◨-◨
+1
> are we sure the dao is captured?
>
> 3 nouners dumped 237 against. 1072 still haven't voted. if you're dormant, wake up.
>
> it's insane that now, in the age of ai when the cost of building is going to zero, we sit on our hands.
>
> now is the time to build.
>
> every day, forever.
>
> ⌐◨-◨
the objective of prop 471 went beyond funding charitable initiatives through Endaoment. it was an early landmark to demonstrate how onchain communities can coordinate a permissionless and trustless payment stream over a decade.
Endaoment is operating under the same circumstances any other charitable donation body has to function. With all it's inefficiencies and efficencies, and errors in not being 100% effective.
For a significant amount of Nouns DAO's recent history, we have been incapable in coordinating a cohesive direction for the DAO. However I'm open to the plot-twist where Nouns eventually embodies a superior capability to Endaoment to coordinate funds towards charitable projects more effectively and efficiently.
nudge-×-nounsHow to become a Nouns Ecosystem Partner?
Buy a Noun at auction.
no proposal needed for:
1) token allocation. trustless by nature
2) public recognition of Nouns across your touchpoints. baked into the brand assets being CC0. Nouns is free ⌐◨-◨
If at all, some more details around the following would be nice, but fundamentally not required.
- what "Nouns participating as one of our ecosystem and go-to-market partners." is supposed to entail and do. What is the actual "participation"?
- if there is no transactional value exchange, what is the difference going to be in the "governance proposal"?
The DAO doesn't need to recognize Nudge as anything specific and there is no benefit to be realized for a proposal with no actual transaction.
If they want to be affiliated to the DAO and have proof for that, there are 2 options:
1) buy a Noun from the daily auction
2) buy a Noun on secondary market
#1 is highly recommended for a fresh start, given the context of the players of this proposal.
Apart from that, Nudge seems to be dormant all over:
- last tweet on Aug 09, 2025
- last upload to youtube a year ago
- last telegram message on March 03, 2025
- last post released on behiive on May 29, 2025
With this context, it's not clear how two sleepy and tired partners are going to cross-polinate at all.
Everyone is napping.
⌐◨-◨
+1
> @0xc6a3...96E4
>
> This proposal is a straightforward governance optimization regarding the backup DUNA admin role. It is not personal, nor is it a vendetta.
>
> All of the information presented in this proposal is factual and not based on opinion. Please feel free to read it objectively and then let me know if you find any faults with the logic.
>
> Let the merits of the architecture dictate the vote.
>
>
>
> > it's inappropriate at best for a proposal of this nature to be put onchain given the proposer showed up in the past few months and is not a token-holder with skin in the game
> >
> > I've also personally been witness to and heard several accounts of the proposer/ sponsor and the groups they participate in slandering Satori's character, calling him a bitch and other names
> >
> > the proposal seems to be a personal vendetta of the sponsor, enacted through a third party by a particular biased context presented on hours-long Discord calls
> >
> > there are number of factors hurting Nouns as outlined in the Nouns is Dead candidate. some of it is the protocol design itself, some is the inability or unwillingness of large holders to coordinate with each other and with smaller token holders.
> >
> > the culture Lil Nouns & Nouncil have developed of viciously attacking anyone who doesn't spend 40 hours per week with them on Discord calls mocking other people, hating on large token holders and accusing anyone who is willing to work with them of being a grifter or extractor, accusing anyone who requests treasury funds for a new initiative of being an extractor despite these same people having been funded themselves several times over by Nouns and its subDAOs, is by far the most deleterious to the DAO and its members
> >
> > rather than taking action to innovate, create win-wins, and create new value, the rest of us are instead presented with impotent protest and facsimiles of action that either have no chance of passing before ever going onchain or are actively seeking to leverage the DAO to hurt other DAO members
> >
> > they say misery loves company, and unfortunately this group continues to try dragging the rest of us into their misery with them.
> >
> > ---
> >
> > "Sentiment is low, morale is lower, and the forums and calls that once felt like a shared project increasingly feel like a battlefield.
> >
> > Many long-time smaller holders now decline to engage at all with the newest cohort of large holders — and, in the experience of a great many contributors, those who do try to engage across that line, or who simply take an unpopular position, are met with pile-ons and personal attacks rather than argument.
> >
> > Some of the sharpest of that hostility has come from within organized blocs — Lil Nouners and Nouncil among them — and its effect has been an exodus of exactly the thoughtful, good-faith participants a healthy DAO most needs. This is the human mechanism behind the "small, fatigued core" above: it is not only that governance is tiring, it is that being here has become unpleasant, and enough capable people have concluded it is not worth the abuse.
> >
> > A DAO can, in principle, redesign a quorum or a reserve price; it cannot legislate its way back to trust once the culture has curdled this far."
# Incubating the ⌐◨-◨ Clubhouse in EUROPA
Important note, because this is part of a longer term roadmap with a potential second proposal to come:
1. Every proposal which is part of this roadmap will be judged individually by voters
2. Passing this proposal does not create a liability to the DAO to pass the following proposal.
3. Each proposal is vetted based on the the current circumstances.
4. Lastly, It is well understood that even though a future proposal might present a success as a result from this proposal, the expectations or direction of the DAO might have changed by the time of proposal submission.
---
[https://www.youtube.com/watch?v=jQkIF88knMk](https://www.youtube.com/watch?v=jQkIF88knMk)
TLDR;
This is stage 1 of working towards opening a clubhouse as shared in [this candidate proposal](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1).
**The vision is to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.**
In this proposal I'm asking for funds to initiate the seeding and incubation phase.
**Timeframe:** 6-9 months **Start:** Work starts after proposal passes **Deliverables:**
1. on average 2 events per month (12-18 events)
2. media documentation from each event
3. Publishing on socials, multiple times a week
4. website with membership pledge functionality
5. bi-monthly reports to the DAO
**Objectives:**
1. The objective is to attract paying club members who put forward a membership deposit.
2. Build a community in the spirit of Nouns that attracts like-minded people who are interested and active in the creative or crypto industry.
**What does success look like?** This proposal is considered a success if we capture enough committed membership deposits to cover the first year of the Clubhouse's fixed operating costs, including a (portuguese) social association.
Projected annual operating costs: 25k EUR / 28.75k USD.
Full terms are in the "How deposits work" section below.
**The ask for this phase is: 37.6k EUR / 43.2k USD**
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent. More about that in the appendix below*
---
# About the ⌐◨-◨ Clubhouse
here's a walkthrough
[https://www.youtube.com/watch?v=Js48gPf-BPo](https://www.youtube.com/watch?v=Js48gPf-BPo)
Find a lot more details in the candidate [here.](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1)
---
# Incubating the ⌐◨-◨ Clubhouse
**Objective: drive Clubhouse membership sign-ups with committed membership deposits.**
Before committing to a lease, a fit-out or a legal structure, this stage proves the demand.
Instead of asking the DAO to fund a venue on the strength of a thesis, Stage 1 runs the Clubhouse as a travelling and iterative club program across the western Algarve.
The proof is money down: committed membership deposits from people who want a place in the Clubhouse before it exists.
---
# How deposits work
A deposit is the commitment gate for Clubhouse membership. It is designed to be real proof of demand while protecting the people who put money down before the venue exists.
The terms are simple:
1. **Committed, not refundable on a whim.** A deposit signals a genuine intent to join. It is not a soft pledge or an expression of interest.
2. **Returned in full if the Clubhouse does not open or the membership does not prove to be viable.**
3. **Converts on opening.** Once the Clubhouse is confirmed and opens, each deposit converts to membership credit, earmarked against the member's year-one fees and the venue's first-year fixed costs.
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.** Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
# Two Signature Events, running as a funnel
Top of funnel: Sip & Swing
Mid of funnel + first point of conversion: Creative and art workshops
Both formats exist for one reason: to build attention and demand for Club membership, and to turn that demand into committed deposits.
I will also experiment with other formats, to capture relevant demand.
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1. Recreational, social sports activities
2. Sensory experiences
This is especially true for Millenials and GenZers.
Apart from that, as we host the events and produce media, our socials will be used for more ToV and MoF traffic drivers.
---
## Sip & Swing
A roadshow across different golf courses in the area, built as a recurring event pop up.
Each edition pairs the social golf format with a Nouns Maker Space pop-up, where guests can customise garments such as t-shirts on the spot.
The pop-up does double duty:
1. It draws people in
2. it converts curiosity into a next step:
a) booking a creative workshop,
b) placing a membership deposit there and then, or in follow-up.
Here's a sketch of the maker space station I want to build for these events.
A few more examples from Sip & Swing events: [https://www.instagram.com/p/DZ61zMBNwqZ/](https://www.instagram.com/p/DZ61zMBNwqZ/) [https://www.instagram.com/p/DZ7YlMloGkU/](https://www.instagram.com/p/DZ7YlMloGkU/)
---
## Creative and art workshops
Smaller, deeper sessions for the people the roadshow brings in.
These move a casual first contact toward genuine engagement with the Clubhouse idea, and toward membership.
---
# When are we ready for Stage 2, the Clubhouse?
We are ready for the Clubhouse if and when committed membership deposits cover the first-year fixed costs of the proposed Clubhouse:
- annual rent of the proposed venue
- annual licences for commercial use of the property
- annual insurances
- annual operating costs of the non-profit association
**Target: 25,000 EUR (approx. 28,750 USD) in committed membership deposits.**
**Timeline: 6-9 months.**
Hitting that figure proves two things at once:
1. that the membership is real, with money behind it
2. it can carry the venue's standing costs before a single operational euro is spent.
If the target hasn't been met after 6 months, I'll extend the efforts within a reasonable timeframe, depending on the results by then, but no longer than an additional 3 months.
Missing it is also a result.
It tells us, that the model needs rethinking or is not viable before anyone signs a lease. In that case, deposits are returned in full as set out above.
---
# Additional Partners
The upside of this phased approach is that I can establish partnerships to local businesses, beverage companies, small/mid-sized golf brands and others that are also going to be relevant to the Clubhouse.
In fact, the event based partnership is an easier entry point to start the relationships and grow from there.
Plausible and possible examples:
- Beverage brand sponsors event with product -> sponsors monthly beverages and fridge in the clubhouse
- Coffee brand sponsors event -> sponsors coffee machine & equipment in the clubhouse
- ...
---
# Other experiments
A few things that I'm planning on experimenting with:
1. [Gnosis Circle Groups](https://world.gnosis.io/) I find this to be extremely interesting to BD with other local businesses, lean into additional partners to bring the club to life by creating an additional value layer for the club.
2. Experiment with other recreational sports activity events, such as coastal hikes, field trips, etc.
The goal is to carve out and shape a Club membership that can grow beyond the region. Think SoHo membership but cypherpunk, connected, real. Nouns.
I'm also committing to involving the Nouners community through calls to bring forward ideas, iterate, etc. on a regular basis.
Please get in touch if you're interested.
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
# What benjamin.latsko.eth deliver?
I run Stage 1 end to end. The compensation line funds one senior operator covering five workstreams across the six months:
- membership program development
- branding
- marketing
- website and infrastructure for membership operations
- event coordination and production
These are also all areas that I offer as services to my clients through my studio. I added a short "about" section below in the appendix.
The stage is deliberately labour-led. The kit is light, the venues are borrowed, and the cost is the work that turns a thesis into a paying membership.
---
# Budget
| Item | EUR | USD |
| -------------------------------------------------- | --------- | --------- |
| Mobile Maker Space | 3,450.00 | 3,967.50 |
| Heat Press | 500.00 | 575.00 |
| Plotter | 450.00 | 517.50 |
| Tools & Accessories | 500.00 | 575.00 |
| Garments for Makerspace | 500.00 | 575.00 |
| Setup for Pop Up | 1,500.00 | 1,725.00 |
| | | |
| Marketing Working Budget | 2,000.00 | 2,300.00 |
| Signage + Branding + Marketing Materials | 1,500.00 | 1,725.00 |
| Website + Infrastructure for Membership Operations | 500.00 | 575.00 |
| | | |
| Other Items | 32,100.00 | 36,915.00 |
| Compensation | 30,000.00 | 34,500.00 |
| Liability Insurance | 600.00 | 690.00 |
| Misc for experiments | 1,500.00 | 1,725.00 |
| | | |
| Total | 37,550.00 | 43,180.00 |
*Conversions at 1.15 EUR to USD.*
# What about future funding?
With this incubation stage proven, I'll return to the DAO with evidence rather than a forecast and a refined proposal: real conversion data, a paying membership, and a grounded, evidence-based estimate of the Clubhouse's potential and how the venue can best be used for greatest impact.
Stage 2 then funds the step from a validated membership to a permanent home, including the fit-out and setup capital, and the founding of the association to govern it.
In Stage 1, I'm also exploring the feasibility of bringing the governing part of the association onchain. I will report on my findings accordingly.
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to chase.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
[Client portfolio](https://benjaminlatsko.com/) spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- founded and curated butter.wtf, probably the most loved merch shop in Nouns
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.Updated via Berry
# Incubating the ⌐◨-◨ Clubhouse in EUROPA
Important note, because this is part of a longer term roadmap with a potential second proposal to come:
1. Every proposal which is part of this roadmap will be judged individually by voters
2. Passing this proposal does not create a liability to the DAO to pass the following proposal.
3. Each proposal is vetted based on the the current circumstances.
4. Lastly, It is well understood that even though a future proposal might present a success as a result from this proposal, the expectations or direction of the DAO might have changed by the time of proposal submission.
---
[https://www.youtube.com/watch?v=QpmZA06VvMQ](https://www.youtube.com/watch?v=QpmZA06VvMQ)
TLDR;
This is stage 1 of working towards opening a clubhouse as shared in [this candidate proposal](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1).
**The vision is to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.**
In this proposal I'm asking for funds to initiate the seeding and incubation phase.
**Timeframe:** 6-9 months **Start:** Work starts after proposal passes **Deliverables:**
1. on average 2 events per month (12-18 events)
2. media documentation from each event
3. Publishing on socials, multiple times a week
4. website with membership pledge functionality
5. bi-monthly reports to the DAO
**Objectives:**
1. The objective is to attract paying club members who put forward a membership deposit.
2. Build a community in the spirit of Nouns that attracts like-minded people who are interested and active in the creative or crypto industry.
**What does success look like?** This proposal is considered a success if we capture enough committed membership deposits to cover the first year of the Clubhouse's fixed operating costs, including a (portuguese) social association.
Projected annual operating costs: 25k EUR / 28.75k USD.
Full terms are in the "How deposits work" section below.
**The ask for this phase is: 37.6k EUR / 43.2k USD**
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent. More about that in the appendix below*
---
# About the ⌐◨-◨ Clubhouse
here's a walkthrough
[https://www.youtube.com/watch?v=Js48gPf-BPo](https://www.youtube.com/watch?v=Js48gPf-BPo)
Find a lot more details in the candidate [here.](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1)
---
# Incubating the ⌐◨-◨ Clubhouse
**Objective: drive Clubhouse membership sign-ups with committed membership deposits.**
Before committing to a lease, a fit-out or a legal structure, this stage proves the demand.
Instead of asking the DAO to fund a venue on the strength of a thesis, Stage 1 runs the Clubhouse as a travelling and iterative club program across the western Algarve.
The proof is money down: committed membership deposits from people who want a place in the Clubhouse before it exists.
---
# How deposits work
A deposit is the commitment gate for Clubhouse membership. It is designed to be real proof of demand while protecting the people who put money down before the venue exists.
The terms are simple:
1. **Committed, not refundable on a whim.** A deposit signals a genuine intent to join. It is not a soft pledge or an expression of interest.
2. **Returned in full if the Clubhouse does not open or the membership does not prove to be viable.**
3. **Converts on opening.** Once the Clubhouse is confirmed and opens, each deposit converts to membership credit, earmarked against the member's year-one fees and the venue's first-year fixed costs.
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.** Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
# Two Signature Events, running as a funnel
Top of funnel: Sip & Swing
Mid of funnel + first point of conversion: Creative and art workshops
Both formats exist for one reason: to build attention and demand for Club membership, and to turn that demand into committed deposits.
I will also experiment with other formats, to capture relevant demand.
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1. Recreational, social sports activities
2. Sensory experiences
This is especially true for Millenials and GenZers.
Apart from that, as we host the events and produce media, our socials will be used for more ToV and MoF traffic drivers.
---
## Sip & Swing
A roadshow across different golf courses in the area, built as a recurring event pop up.
Each edition pairs the social golf format with a Nouns Maker Space pop-up, where guests can customise garments such as t-shirts on the spot.
The pop-up does double duty:
1. It draws people in
2. it converts curiosity into a next step:
a) booking a creative workshop,
b) placing a membership deposit there and then, or in follow-up.
Here's a sketch of the maker space station I want to build for these events.
A few more examples from Sip & Swing events: [https://www.instagram.com/p/DZ61zMBNwqZ/](https://www.instagram.com/p/DZ61zMBNwqZ/) [https://www.instagram.com/p/DZ7YlMloGkU/](https://www.instagram.com/p/DZ7YlMloGkU/)
---
## Creative and art workshops
Smaller, deeper sessions for the people the roadshow brings in.
These move a casual first contact toward genuine engagement with the Clubhouse idea, and toward membership.
---
# When are we ready for Stage 2, the Clubhouse?
We are ready for the Clubhouse if and when committed membership deposits cover the first-year fixed costs of the proposed Clubhouse:
- annual rent of the proposed venue
- annual licences for commercial use of the property
- annual insurances
- annual operating costs of the non-profit association
**Target: 25,000 EUR (approx. 28,750 USD) in committed membership deposits.**
**Timeline: 6-9 months.**
Hitting that figure proves two things at once:
1. that the membership is real, with money behind it
2. it can carry the venue's standing costs before a single operational euro is spent.
If the target hasn't been met after 6 months, I'll extend the efforts within a reasonable timeframe, depending on the results by then, but no longer than an additional 3 months.
Missing it is also a result.
It tells us, that the model needs rethinking or is not viable before anyone signs a lease. In that case, deposits are returned in full as set out above.
---
# Additional Partners
The upside of this phased approach is that I can establish partnerships to local businesses, beverage companies, small/mid-sized golf brands and others that are also going to be relevant to the Clubhouse.
In fact, the event based partnership is an easier entry point to start the relationships and grow from there.
Plausible and possible examples:
- Beverage brand sponsors event with product -> sponsors monthly beverages and fridge in the clubhouse
- Coffee brand sponsors event -> sponsors coffee machine & equipment in the clubhouse
- ...
---
# Other experiments
A few things that I'm planning on experimenting with:
1. [Gnosis Circle Groups](https://world.gnosis.io/) I find this to be extremely interesting to BD with other local businesses, lean into additional partners to bring the club to life by creating an additional value layer for the club.
2. Experiment with other recreational sports activity events, such as coastal hikes, field trips, etc.
The goal is to carve out and shape a Club membership that can grow beyond the region. Think SoHo membership but cypherpunk, connected, real. Nouns.
I'm also committing to involving the Nouners community through calls to bring forward ideas, iterate, etc. on a regular basis.
Please get in touch if you're interested.
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
# What benjamin.latsko.eth deliver?
I run Stage 1 end to end. The compensation line funds one senior operator covering five workstreams across the six months:
- membership program development
- branding
- marketing
- website and infrastructure for membership operations
- event coordination and production
These are also all areas that I offer as services to my clients through my studio. I added a short "about" section below in the appendix.
The stage is deliberately labour-led. The kit is light, the venues are borrowed, and the cost is the work that turns a thesis into a paying membership.
---
# Budget
| Item | EUR | USD |
| -------------------------------------------------- | --------- | --------- |
| Mobile Maker Space | 3,450.00 | 3,967.50 |
| Heat Press | 500.00 | 575.00 |
| Plotter | 450.00 | 517.50 |
| Tools & Accessories | 500.00 | 575.00 |
| Garments for Makerspace | 500.00 | 575.00 |
| Setup for Pop Up | 1,500.00 | 1,725.00 |
| | | |
| Marketing Working Budget | 2,000.00 | 2,300.00 |
| Signage + Branding + Marketing Materials | 1,500.00 | 1,725.00 |
| Website + Infrastructure for Membership Operations | 500.00 | 575.00 |
| | | |
| Other Items | 32,100.00 | 36,915.00 |
| Compensation | 30,000.00 | 34,500.00 |
| Liability Insurance | 600.00 | 690.00 |
| Misc for experiments | 1,500.00 | 1,725.00 |
| | | |
| Total | 37,550.00 | 43,180.00 |
*Conversions at 1.15 EUR to USD.*
# What about future funding?
With this incubation stage proven, I'll return to the DAO with evidence rather than a forecast and a refined proposal: real conversion data, a paying membership, and a grounded, evidence-based estimate of the Clubhouse's potential and how the venue can best be used for greatest impact.
Stage 2 then funds the step from a validated membership to a permanent home, including the fit-out and setup capital, and the founding of the association to govern it.
In Stage 1, I'm also exploring the feasibility of bringing the governing part of the association onchain. I will report on my findings accordingly.
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to chase.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
[Client portfolio](https://benjaminlatsko.com/) spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- founded and curated butter.wtf, probably the most loved merch shop in Nouns
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.
# Incubating the ⌐◨-◨ Clubhouse in EUROPA
Important note, because this is part of a longer term roadmap with a potential second proposal to come:
1. Every proposal which is part of this roadmap will be judged individually by voters
2. Passing this proposal does not create a liability to the DAO to pass the following proposal.
3. Each proposal is vetted based on the the current circumstances.
4. Lastly, It is well understood that even though a future proposal might present a success as a result from this proposal, the expectations or direction of the DAO might have changed by the time of proposal submission.
---
[https://www.youtube.com/watch?v=QpmZA06VvMQ](https://www.youtube.com/watch?v=QpmZA06VvMQ)
TLDR;
This is stage 1 of working towards opening a clubhouse as shared in [this candidate proposal](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1).
**The vision is to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.**
In this proposal I'm asking for funds to initiate the seeding and incubation phase.
**Timeframe:** 6-9 months **Start:** Work starts after proposal passes **Deliverables:**
1. on average 2 events per month (12-18 events)
2. media documentation from each event
3. Publishing on socials, multiple times a week
4. website with membership pledge functionality
5. bi-monthly reports to the DAO
**Objectives:**
1. The objective is to attract paying club members who put forward a membership deposit.
2. Build a community in the spirit of Nouns that attracts like-minded people who are interested and active in the creative or crypto industry.
**What does success look like?** This proposal is considered a success if we capture enough committed membership deposits to cover the first year of the Clubhouse's fixed operating costs, including a (portuguese) social association.
Projected annual operating costs: 25k EUR / 28.75k USD.
Full terms are in the "How deposits work" section below.
**The ask for this phase is: 37.6k EUR / 43.2k USD**
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent. More about that in the appendix below*
---
# About the ⌐◨-◨ Clubhouse
here's a walkthrough
[https://www.youtube.com/watch?v=Js48gPf-BPo](https://www.youtube.com/watch?v=Js48gPf-BPo)
Find a lot more details in the candidate [here.](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1)
---
# Incubating the ⌐◨-◨ Clubhouse
**Objective: drive Clubhouse membership sign-ups with committed membership deposits.**
Before committing to a lease, a fit-out or a legal structure, this stage proves the demand.
Instead of asking the DAO to fund a venue on the strength of a thesis, Stage 1 runs the Clubhouse as a travelling and iterative club program across the western Algarve.
The proof is money down: committed membership deposits from people who want a place in the Clubhouse before it exists.
---
# How deposits work
A deposit is the commitment gate for Clubhouse membership. It is designed to be real proof of demand while protecting the people who put money down before the venue exists.
The terms are simple:
1. **Committed, not refundable on a whim.** A deposit signals a genuine intent to join. It is not a soft pledge or an expression of interest.
2. **Returned in full if the Clubhouse does not open or the membership does not prove to be viable.**
3. **Converts on opening.** Once the Clubhouse is confirmed and opens, each deposit converts to membership credit, earmarked against the member's year-one fees and the venue's first-year fixed costs.
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.** Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
# Two Signature Events, running as a funnel
Top of funnel: Sip & Swing
Mid of funnel + first point of conversion: Creative and art workshops
Both formats exist for one reason: to build attention and demand for Club membership, and to turn that demand into committed deposits.
I will also experiment with other formats, to capture relevant demand.
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1. Recreational, social sports activities
2. Sensory experiences
This is especially true for Millenials and GenZers.
Apart from that, as we host the events and produce media, our socials will be used for more ToV and MoF traffic drivers.
---
## Sip & Swing
A roadshow across different golf courses in the area, built as a recurring event pop up.
Each edition pairs the social golf format with a Nouns Maker Space pop-up, where guests can customise garments such as t-shirts on the spot.
The pop-up does double duty:
1. It draws people in
2. it converts curiosity into a next step:
a) booking a creative workshop,
b) placing a membership deposit there and then, or in follow-up.
Here's a sketch of the maker space station I want to build for these events.
A few more examples from Sip & Swing events: [https://www.instagram.com/p/DZ61zMBNwqZ/](https://www.instagram.com/p/DZ61zMBNwqZ/) [https://www.instagram.com/p/DZ7YlMloGkU/](https://www.instagram.com/p/DZ7YlMloGkU/)
---
## Creative and art workshops
Smaller, deeper sessions for the people the roadshow brings in.
These move a casual first contact toward genuine engagement with the Clubhouse idea, and toward membership.
---
# When are we ready for Stage 2, the Clubhouse?
We are ready for the Clubhouse if and when committed membership deposits cover the first-year fixed costs of the proposed Clubhouse:
- annual rent of the proposed venue
- annual licences for commercial use of the property
- annual insurances
- annual operating costs of the non-profit association
**Target: 25,000 EUR (approx. 28,750 USD) in committed membership deposits.**
**Timeline: 6-9 months.**
Hitting that figure proves two things at once:
1. that the membership is real, with money behind it
2. it can carry the venue's standing costs before a single operational euro is spent.
If the target hasn't been met after 6 months, I'll extend the efforts within a reasonable timeframe, depending on the results by then, but no longer than an additional 3 months.
Missing it is also a result.
It tells us, that the model needs rethinking or is not viable before anyone signs a lease. In that case, deposits are returned in full as set out above.
---
# Additional Partners
The upside of this phased approach is that I can establish partnerships to local businesses, beverage companies, small/mid-sized golf brands and others that are also going to be relevant to the Clubhouse.
In fact, the event based partnership is an easier entry point to start the relationships and grow from there.
Plausible and possible examples:
- Beverage brand sponsors event with product -> sponsors monthly beverages and fridge in the clubhouse
- Coffee brand sponsors event -> sponsors coffee machine & equipment in the clubhouse
- ...
---
# Other experiments
A few things that I'm planning on experimenting with:
1. [Gnosis Circle Groups](https://world.gnosis.io/) I find this to be extremely interesting to BD with other local businesses, lean into additional partners to bring the club to life by creating an additional value layer for the club.
2. Experiment with other recreational sports activity events, such as coastal hikes, field trips, etc.
The goal is to carve out and shape a Club membership that can grow beyond the region. Think SoHo membership but cypherpunk, connected, real. Nouns.
I'm also committing to involving the Nouners community through calls to bring forward ideas, iterate, etc. on a regular basis.
Please get in touch if you're interested.
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
# What benjamin.latsko.eth deliver?
I run Stage 1 end to end. The compensation line funds one senior operator covering five workstreams across the six months:
- membership program development
- branding
- marketing
- website and infrastructure for membership operations
- event coordination and production
These are also all areas that I offer as services to my clients through my studio. I added a short "about" section below in the appendix.
The stage is deliberately labour-led. The kit is light, the venues are borrowed, and the cost is the work that turns a thesis into a paying membership.
---
# Budget
| Item | EUR | USD |
| -------------------------------------------------- | --------- | --------- |
| Mobile Maker Space | 3,450.00 | 3,967.50 |
| Heat Press | 500.00 | 575.00 |
| Plotter | 450.00 | 517.50 |
| Tools & Accessories | 500.00 | 575.00 |
| Garments for Makerspace | 500.00 | 575.00 |
| Setup for Pop Up | 1,500.00 | 1,725.00 |
| | | |
| Marketing Working Budget | 2,000.00 | 2,300.00 |
| Signage + Branding + Marketing Materials | 1,500.00 | 1,725.00 |
| Website + Infrastructure for Membership Operations | 500.00 | 575.00 |
| | | |
| Other Items | 32,100.00 | 36,915.00 |
| Compensation | 30,000.00 | 34,500.00 |
| Liability Insurance | 600.00 | 690.00 |
| Misc for experiments | 1,500.00 | 1,725.00 |
| | | |
| Total | 37,550.00 | 43,180.00 |
*Conversions at 1.15 EUR to USD.*
# What about future funding?
With this incubation stage proven, I'll return to the DAO with evidence rather than a forecast and a refined proposal: real conversion data, a paying membership, and a grounded, evidence-based estimate of the Clubhouse's potential and how the venue can best be used for greatest impact.
Stage 2 then funds the step from a validated membership to a permanent home, including the fit-out and setup capital, and the founding of the association to govern it.
In Stage 1, I'm also exploring the feasibility of bringing the governing part of the association onchain. I will report on my findings accordingly.
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to chase.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
[Client portfolio](https://benjaminlatsko.com/) spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- founded and curated butter.wtf, probably the most loved merch shop in Nouns
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.incubating-the-clubhouse-in-europaadded details about the membership deposit
# Incubating the ⌐◨-◨ Clubhouse in EUROPA
Important note, because this is part of a longer term roadmap with a potential second proposal to come:
1. Every proposal which is part of this roadmap will be judged individually by voters
2. Passing this proposal does not create a liability to the DAO to pass the following proposal.
3. Each proposal is vetted based on the the current circumstances.
4. Lastly, It is well understood that even though a future proposal might present a success as a result from this proposal, the expectations or direction of the DAO might have changed by the time of proposal submission.
---
[https://www.youtube.com/watch?v=QpmZA06VvMQ](https://www.youtube.com/watch?v=QpmZA06VvMQ)
TLDR;
This is stage 1 of working towards opening a clubhouse as shared in [this candidate proposal](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1).
**The vision is to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.**
In this proposal I'm asking for funds to initiate the seeding and incubation phase.
**Timeframe:** 6-9 months **Start:** Work starts after proposal passes **Deliverables:**
1. on average 2 events per month (12-18 events)
2. media documentation from each event
3. Publishing on socials, multiple times a week
4. website with membership pledge functionality
5. bi-monthly reports to the DAO
**Objectives:**
1. The objective is to attract paying club members who put forward a refundable membership desposit.
2. Build a community in the spirit of Nouns that attracts like-minded people who are interested and active in the creative or crypto industry.
**What does success look like?** This proposal is considered a success if we're able to capture enough membership deposits to cover a year of Clubhouse operations, including a (portuguese) social association.
Projected annual operational costs: 25k EUR / $28.8k
**The ask for this phase is: 37.6k EUR / $43.2k**
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent. More about that in the appendix below*
---
# About the ⌐◨-◨ Clubhouse
here's a walkthrough
[https://www.youtube.com/watch?v=Js48gPf-BPo](https://www.youtube.com/watch?v=Js48gPf-BPo)
Find a lot more details in the candidate [here.](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1)
---
# Incubating the ⌐◨-◨ Clubhouse
**Objective: drive Clubhouse membership sign-ups with refundable membership deposits.**
Before committing to a lease, a fit-out or a legal structure, this stage proves the demand.
Instead of asking the DAO to fund a venue on the strength of a thesis, Stage 1 runs the Clubhouse as a travelling and iterative club program across the western Algarve.
The proof is money down: refundable membership deposits from people who want a place in the Clubhouse before it exists.
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.** Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
# Two Signature Events, running as a funnel
Top of funnel: Sip & Swing
Mid of funnel + first point of conversion: Creative and art workshops
Both formats exist for one reason: to build attention and demand for Club membership, and to turn that demand into committed deposits.
I will also experiment with other formats, to capture relevant demand.
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1. Recreational, social sports activities
2. Sensory experiences
This is especially true for Millenials and GenZers.
Apart from that, as we host the events and produce media, our socials will be used for more ToV and MoF traffic drivers.
---
## Sip & Swing
A roadshow across different golf courses in the area, built as a recurring event pop up.
Each edition pairs the social golf format with a Nouns Maker Space pop-up, where guests can customise garments such as t-shirts on the spot.
The pop-up does double duty:
1. It draws people in
2. it converts curiosity into a next step:
a) booking a creative workshop,
b) placing a membership deposit there and then, or in follow-up.
Here's a sketch of the maker space station I want to build for these events.
A few more examples from Sip & Swing events: [https://www.instagram.com/p/DZ61zMBNwqZ/](https://www.instagram.com/p/DZ61zMBNwqZ/) [https://www.instagram.com/p/DZ7YlMloGkU/](https://www.instagram.com/p/DZ7YlMloGkU/)
---
## Creative and art workshops
Smaller, deeper sessions for the people the roadshow brings in.
These move a casual first contact toward genuine engagement with the Clubhouse idea, and toward membership.
---
# When are we ready for Stage 2, the Clubhouse?
We are ready for the Clubhouse if and when refundable membership deposits cover the first-year fixed costs of the proposed Clubhouse:
- annual rent of the proposed venue
- annual licences for commercial use of the property
- annual insurances
- annual operating costs of the non-profit association
**Target: 25,000 EUR (approx. 28,750 USD) in refundable membership deposits.**
**Timeline: 6-9 months.**
Hitting that figure proves two things at once:
1. that the membership is real
2. it can carry the venue's standing costs before a single operational euro is spent.
If the target hasn't been met after 6 months, I'll extend the efforts within a reasonable timeframe, depending on the results by then, but no longer than an additional 3 months.
Missing it is also a result.
It tells us, that the model needs rethinking or is not viable before anyone signs a lease.
---
# Additional Partners
The upside of this phased approach is that I can establish partnerships to local businesses, beverage companies, small/mid-sized golf brands and others that are also going to be relevant to the Clubhouse.
In fact, the event based partnership is an easier entry point to start the relationships and grow from there.
Plausible and possible expamples:
- Beverage brand sponsors event with product -> sponsors monthly beverages and fridge in the clubhouse
- Coffee brand sponsors event -> sponsors coffee machine & equipment in the clubhouse
- ...
---
# Other experiments
A few things that I'm planning on experimenting with:
1. [Gnosis Circle Groups](https://world.gnosis.io/) I find this to be extremely interesting to BD with other local businesses, lean into additional partners to bring the club to life by creating an additional value layer for the club.
2. Experiment with other recreational sports activity events, such as coastal hikes, field trips, etc.
The goal is to carve out and shape a Club membership that can grow beyond the region. Think SoHo membership but cypherpunk, connected, real. Nouns.
I'm also committing to involving the Nouners community through calls to bring forward ideas, iterate, etc. on a regular basis.
Please get in touch if you're interested.
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
# What benjamin.latsko.eth deliver?
I run Stage 1 end to end. The compensation line funds one senior operator covering five workstreams across the six months:
- membership program development
- branding
- marketing
- website and infrastructure for membership operations
- event coordination and production
These are also all areas that I offer as services to my clients through my studio. I added a short "about" section below in the appendix.
The stage is deliberately labour-led. The kit is light, the venues are borrowed, and the cost is the work that turns a thesis into a paying membership.
---
# Budget
| Item | EUR | USD |
| -------------------------------------------------- | --------- | --------- |
| Mobile Maker Space | 3,450.00 | 3,967.50 |
| Heat Press | 500.00 | 575.00 |
| Plotter | 450.00 | 517.50 |
| Tools & Accessories | 500.00 | 575.00 |
| Garments for Makerspace | 500.00 | 575.00 |
| Setup for Pop Up | 1,500.00 | 1,725.00 |
| | | |
| Marketing Working Budget | 2,000.00 | 2,300.00 |
| Signage + Branding + Marketing Materials | 1,500.00 | 1,725.00 |
| Website + Infrastructure for Membership Operations | 500.00 | 575.00 |
| | | |
| Other Items | 32,100.00 | 36,915.00 |
| Compensation | 30,000.00 | 34,500.00 |
| Liability Insurance | 600.00 | 690.00 |
| Misc for experiments | 1,500.00 | 1,725.00 |
| | | |
| Total | 37,550.00 | 43,180.00 |
*Conversions at 1.15 EUR to USD.*
# What about future funding?
With this incubation stage proven, I'll return to the DAO with evidence rather than a forecast and a refined proposal: real conversion data, a paying membership, and a grounded, evidence-based estimate of the Clubhouse's potential and how the venue can best be used for greatest impact.
Stage 2 then funds the step from a validated membership to a permanent home, and the founding of the association to govern it.
In Stage 1, I'm also exploring the feasibility of bringing the governing part of the association onchain. I will report on my findings accordingly.
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to chase.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
[Client portfolio](https://benjaminlatsko.com/) spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- founded and curated butter.wtf, probably the most loved merch shop in Nouns
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.incubating-the-clubhouse-in-europa
# Incubating the ⌐◨-◨ Clubhouse in EUROPA
TLDR;
We love an iterative, results based approach.
**The vision is to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.**
But instead of asking Nouns for 96.1k USD upfront like in [this candidate proposal](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1) to fund the opening of a Clubhouse in Portugal, I'm starting with a smaller ask to run the incubation phase to test, create and capture demand for the Clubhouse.
2 events a month for up to 9 months (12-18 events) until we raised enough refundable membership fees to cover 1 year of full operations (25k EUR / $28.8k) of the Clubhouse and a non-profit portuguese association.
The ask is 37.6k EUR / $43.2k
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent. More about that in the appendix below*
---
# About the ⌐◨-◨ Clubhouse
here's a walkthrough
[https://youtu.be/Js48gPf-BPo](https://youtu.be/Js48gPf-BPo)
Find a lot more details in the candidate [here.](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1)
---
# Incubating the ⌐◨-◨ Clubhouse
**Objective: drive Clubhouse membership sign-ups with refundable membership deposits.**
Before committing to a lease, a fit-out or a legal structure, this stage proves the demand.
Instead of asking the DAO to fund a venue on the strength of a thesis, Stage 1 runs the Clubhouse as a travelling programme across the western Algarve and measures whether the community will commit.
The proof is money down: refundable membership deposits from people who want a place in the Clubhouse before it exists.
---
# Two monthly event formats, running as a funnel
Top of funnel: Sip & Swing
Mid of funnel + first point of conversion: Creative and art workshops
Both formats exist for one reason: to build attention and demand for Clubhouse membership, and to turn that demand into committed deposits.
Apart from that, as we host the events and produce media, our socials will be used for more ToV and MoF traffic drivers.
---
## Sip & Swing
A roadshow across different golf courses in the area, built as a recurring event pop up.
Each edition pairs the social golf format with a Nouns Maker Space pop-up, where guests customise garments such as t-shirts on the spot.
The pop-up does double duty:
1. It draws people in
2. it converts curiosity into a next step:
a) booking a creative workshop,
b) placing a membership deposit there and then, or in follow-up.
---
## Creative and art workshops
Smaller, deeper sessions for the people the roadshow brings in. These move a casual first contact toward genuine engagement with the Clubhouse idea, and toward membership.
---
# When are we ready for Stage 2, the Clubhouse?
We are ready for the Clubhouse if and when refundable membership deposits cover the first-year fixed costs of the proposed Clubhouse:
- annual rent of the proposed venue
- annual licences for commercial use of the property
- annual insurances
- annual operating costs of the non-profit association
**Target: 25,000 EUR (approx. 28,750 USD) in refundable membership deposits.**
**Timeline: 6 months.**
Hitting that figure proves two things at once:
1. that the membership is real
2. it can carry the venue's standing costs before a single operational euro is spent.
If the target hasn't been met after 6 months, I'll extend the efforts within a reasonable timeframe, depending on the results by then, but no longer than an additional 3 months.
Missing it is also a result.
It tells us, that the model needs rethinking or is not viable before anyone signs a lease.
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
# What will benjamin.latsko.eth deliver?
I run Stage 1 end to end. The compensation line funds one senior operator covering five workstreams across the six months:
- membership program development
- branding
- marketing
- website and infrastructure for membership operations
- event coordination and production
- monthly reporting on-chain
The stage is deliberately labour-led. The kit is light, the venues are borrowed, and the cost is the work that turns a thesis into a paying membership.
---
# The future of the Clubhouse, after this phase
The future Clubhouse will operate as a Portuguese social association.
We are not founding it yet.
At this point, we do not need an incorporated member-governed body, take on its governance and accounting, or commit to its annual operating costs before we have members to govern and revenue to account for.
The association belongs to the phase after Stage 1, once a body of paying members exists to justify it and to shape its statutes, membership tiers and cost base from real data rather than assumption. Sequencing it this way keeps Stage 1 lean and keeps the structure honest. Later, the association is built around a real membership.
# Budget
| Item | EUR | USD |
| -------------------------------------------------- | --------- | --------- |
| Mobile Maker Space | 3,450.00 | 3,967.50 |
| Heat Press | 500.00 | 575.00 |
| Plotter | 450.00 | 517.50 |
| Tools & Accessories | 500.00 | 575.00 |
| Garments for Makerspace | 500.00 | 575.00 |
| Setup for Pop Up | 1,500.00 | 1,725.00 |
| | | |
| Marketing Working Budget | 2,000.00 | 2,300.00 |
| Signage + Branding + Marketing Materials | 1,500.00 | 1,725.00 |
| Website + Infrastructure for Membership Operations | 500.00 | 575.00 |
| | | |
| Other Items | 32,100.00 | 36,915.00 |
| Compensation | 30,000.00 | 34,500.00 |
| Liability Insurance | 600.00 | 690.00 |
| Misc | 1,500.00 | 1,725.00 |
| | | |
| Total | 37,550.00 | 43,182.50 |
*Conversions at 1.15 EUR to USD.*
# What about future funding?
With this incubation stage proven, I'll return to the DAO with evidence rather than a forecast and a refined proposal: real conversion data, a paying membership, and a grounded, evidence-based estimate of the Clubhouse's potential and how the venue can best be used for greatest impact. Stage 2 then funds the step from a validated membership to a permanent home, and the founding of the association to govern it.
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask. From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask. Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
[Client portfolio](https://benjaminlatsko.com/) spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- founded butter.wtf, the most referenced Nouns merch shop
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.incubating-the-clubhouse-in-europaForgot to add that I founded butter.wtf. Probably the most referenced Nouns merch shop in Nouns' history. I'm confident to claim that there is no other merch shop that had as many orders within a year, placed by Nouners, wider Nouns community and ⌐◨-◨ fans.
# Incubating the ⌐◨-◨ Clubhouse in EUROPA
TLDR;
We love an iterative, results based approach.
**The vision is to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.**
But instead of asking Nouns for 96.1k USD upfront like in [this candidate proposal](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1) to fund the opening of a Clubhouse in Portugal, I'm starting with a smaller ask to run the incubation phase to test, create and capture demand for the Clubhouse.
2 events a month for up to 9 months (12-18 events) until we raised enough refundable membership fees to cover 1 year of full operations (25k EUR / $28.8k) of the Clubhouse and a non-profit portuguese association.
The ask is 37.6k EUR / $43.2k
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent. More about that in the appendix below*
---
# About the ⌐◨-◨ Clubhouse
here's a walkthrough
[https://youtu.be/Js48gPf-BPo](https://youtu.be/Js48gPf-BPo)
Find a lot more details in the candidate [here.](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1)
---
# Incubating the ⌐◨-◨ Clubhouse
**Objective: drive Clubhouse membership sign-ups with refundable membership deposits.**
Before committing to a lease, a fit-out or a legal structure, this stage proves the demand.
Instead of asking the DAO to fund a venue on the strength of a thesis, Stage 1 runs the Clubhouse as a travelling programme across the western Algarve and measures whether the community will commit.
The proof is money down: refundable membership deposits from people who want a place in the Clubhouse before it exists.
---
# Two monthly event formats, running as a funnel
Top of funnel: Sip & Swing
Mid of funnel + first point of conversion: Creative and art workshops
Both formats exist for one reason: to build attention and demand for Clubhouse membership, and to turn that demand into committed deposits.
Apart from that, as we host the events and produce media, our socials will be used for more ToV and MoF traffic drivers.
---
## Sip & Swing
A roadshow across different golf courses in the area, built as a recurring event pop up.
Each edition pairs the social golf format with a Nouns Maker Space pop-up, where guests customise garments such as t-shirts on the spot.
The pop-up does double duty:
1. It draws people in
2. it converts curiosity into a next step:
a) booking a creative workshop,
b) placing a membership deposit there and then, or in follow-up.
---
## Creative and art workshops
Smaller, deeper sessions for the people the roadshow brings in. These move a casual first contact toward genuine engagement with the Clubhouse idea, and toward membership.
---
# When are we ready for Stage 2, the Clubhouse?
We are ready for the Clubhouse if and when refundable membership deposits cover the first-year fixed costs of the proposed Clubhouse:
- annual rent of the proposed venue
- annual licences for commercial use of the property
- annual insurances
- annual operating costs of the non-profit association
**Target: 25,000 EUR (approx. 28,750 USD) in refundable membership deposits.**
**Timeline: 6 months.**
Hitting that figure proves two things at once:
1. that the membership is real
2. it can carry the venue's standing costs before a single operational euro is spent.
If the target hasn't been met after 6 months, I'll extend the efforts within a reasonable timeframe, depending on the results by then, but no longer than an additional 3 months.
Missing it is also a result.
It tells us, that the model needs rethinking or is not viable before anyone signs a lease.
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
# What will benjamin.latsko.eth deliver?
I run Stage 1 end to end. The compensation line funds one senior operator covering five workstreams across the six months:
- membership program development
- branding
- marketing
- website and infrastructure for membership operations
- event coordination and production
- monthly reporting on-chain
The stage is deliberately labour-led. The kit is light, the venues are borrowed, and the cost is the work that turns a thesis into a paying membership.
---
# The future of the Clubhouse, after this phase
The future Clubhouse will operate as a Portuguese social association.
We are not founding it yet.
At this point, we do not need an incorporated member-governed body, take on its governance and accounting, or commit to its annual operating costs before we have members to govern and revenue to account for.
The association belongs to the phase after Stage 1, once a body of paying members exists to justify it and to shape its statutes, membership tiers and cost base from real data rather than assumption. Sequencing it this way keeps Stage 1 lean and keeps the structure honest. Later, the association is built around a real membership.
# Budget
| Item | EUR | USD |
| -------------------------------------------------- | --------- | --------- |
| Mobile Maker Space | 3,450.00 | 3,967.50 |
| Heat Press | 500.00 | 575.00 |
| Plotter | 450.00 | 517.50 |
| Tools & Accessories | 500.00 | 575.00 |
| Garments for Makerspace | 500.00 | 575.00 |
| Setup for Pop Up | 1,500.00 | 1,725.00 |
| | | |
| Marketing Working Budget | 2,000.00 | 2,300.00 |
| Signage + Branding + Marketing Materials | 1,500.00 | 1,725.00 |
| Website + Infrastructure for Membership Operations | 500.00 | 575.00 |
| | | |
| Other Items | 32,100.00 | 36,915.00 |
| Compensation | 30,000.00 | 34,500.00 |
| Liability Insurance | 600.00 | 690.00 |
| Misc | 1,500.00 | 1,725.00 |
| | | |
| Total | 37,550.00 | 43,182.50 |
*Conversions at 1.15 EUR to USD.*
# What about future funding?
With this incubation stage proven, I'll return to the DAO with evidence rather than a forecast and a refined proposal: real conversion data, a paying membership, and a grounded, evidence-based estimate of the Clubhouse's potential and how the venue can best be used for greatest impact. Stage 2 then funds the step from a validated membership to a permanent home, and the founding of the association to govern it.
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask. From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask. Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
[Client portfolio](https://benjaminlatsko.com/) spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.incubating-the-clubhouse-in-europafixed video preview
# Incubating the ⌐◨-◨ Clubhouse in EUROPA
Important note, because this is part of a longer term roadmap with a potential second proposal to come:
1) Every proposal which is part of this roadmap will be judged individually by voters
2) Passing this proposal does not create a liability to the DAO to pass the following proposal.
3) Each proposal is vetted based on the the current circumstances.
4) Lastly, It is well understood that even though a future proposal might present a success as a result from this proposal, the expectations or direction of the DAO might have changed by the time of proposal submission.
---
https://youtube.com/shorts/QpmZA06VvMQ
TLDR;
This is stage 1 of working towards opening a clubhouse as shared in [this candidate proposal](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1).
**The vision is to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.**
In this proposal I'm asking for funds to initiate the seeding and incubation phase.
**Timeframe:** 6-9 months
**Start:** Work starts after proposal passes
**Deliverables:**
1) on average 2 events per month (12-18 events)
2) media documentation from each event
3) Publishing on socials, multiple times a week
4) website with membership pledge functionality
5) bi-monthly reports to the DAO
**Objectives:**
1) The objective is to attract paying club members who put forward a refundable membership desposit.
2) Build a community in the spirit of Nouns that attracts like-minded people who are interested and active in the creative or crypto industry.
**What does success look like?**
This proposal is considered a success if we're able to capture enough membership deposits to cover a year of Clubhouse operations, including a (portuguese) social association.
Projected annual operational costs: 25k EUR / $28.8k
**The ask for this phase is: 37.6k EUR / $43.2k**
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent. More about that in the appendix below*
---
# About the ⌐◨-◨ Clubhouse
here's a walkthrough
https://youtu.be/Js48gPf-BPo
Find a lot more details in the candidate [here.](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1)
---
# Incubating the ⌐◨-◨ Clubhouse
**Objective: drive Clubhouse membership sign-ups with refundable membership deposits.**
Before committing to a lease, a fit-out or a legal structure, this stage proves the demand.
Instead of asking the DAO to fund a venue on the strength of a thesis, Stage 1 runs the Clubhouse as a travelling and iterative club program across the western Algarve.
The proof is money down: refundable membership deposits from people who want a place in the Clubhouse before it exists.
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.**
Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
# Two Signature Events, running as a funnel
Top of funnel: Sip & Swing
Mid of funnel + first point of conversion: Creative and art workshops
Both formats exist for one reason: to build attention and demand for Club membership, and to turn that demand into committed deposits.
I will also experiment with other formats, to capture relevant demand.
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1) Recreational, social sports activities
2) Sensory experiences
This is especially true for Millenials and GenZers.
Apart from that, as we host the events and produce media, our socials will be used for more ToV and MoF traffic drivers.
---
## Sip & Swing
A roadshow across different golf courses in the area, built as a recurring event pop up.
Each edition pairs the social golf format with a Nouns Maker Space pop-up, where guests can customise garments such as t-shirts on the spot.
The pop-up does double duty:
1) It draws people in
2) it converts curiosity into a next step:
a) booking a creative workshop,
b) placing a membership deposit there and then, or in follow-up.
---
## Creative and art workshops
Smaller, deeper sessions for the people the roadshow brings in.
These move a casual first contact toward genuine engagement with the Clubhouse idea, and toward membership.
---
# When are we ready for Stage 2, the Clubhouse?
We are ready for the Clubhouse if and when refundable membership deposits cover the first-year fixed costs of the proposed Clubhouse:
- annual rent of the proposed venue
- annual licences for commercial use of the property
- annual insurances
- annual operating costs of the non-profit association
**Target: 25,000 EUR (approx. 28,750 USD) in refundable membership deposits.**
**Timeline: 6-9 months.**
Hitting that figure proves two things at once:
1) that the membership is real
2) it can carry the venue's standing costs before a single operational euro is spent.
If the target hasn't been met after 6 months, I'll extend the efforts within a reasonable timeframe, depending on the results by then, but no longer than an additional 3 months.
Missing it is also a result.
It tells us, that the model needs rethinking or is not viable before anyone signs a lease.
---
# Additional Partners
The upside of this phased approach is that I can establish partnerships to local businesses, beverage companies, small/mid-sized golf brands and others that are also going to be relevant to the Clubhouse.
In fact, the event based partnership is an easier entry point to start the relationships and grow from there.
Plausible and possible expamples:
- Beverage brand sponsors event with product -> sponsors monthly beverages and fridge in the clubhouse
- Coffee brand sponsors event -> sponsors coffee machine & equipment in the clubhouse
- ...
---
# Other experiments
A few things that I'm planning on experimenting with:
1) [Gnosis Circle Groups](https://world.gnosis.io/)
I find this to be extremely interesting to BD with other local businesses, lean into additional partners to bring the club to life by creating an additional value layer for the club.
2. Experiment with other recreational sports activity events, such as coastal hikes, field trips, etc.
The goal is to carve out and shape a Club membership that can grow beyond the region. Think SoHo membership but cypherpunk, connected, real. Nouns.
I'm also committing to involving the Nouners community through calls to bring forward ideas, iterate, etc. on a regular basis.
Please get in touch if you're interested.
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
# What benjamin.latsko.eth deliver?
I run Stage 1 end to end. The compensation line funds one senior operator covering five workstreams across the six months:
- membership program development
- branding
- marketing
- website and infrastructure for membership operations
- event coordination and production
These are also all areas that I offer as services to my clients through my studio. I added a short "about" section below in the appendix.
The stage is deliberately labour-led. The kit is light, the venues are borrowed, and the cost is the work that turns a thesis into a paying membership.
---
# Budget
| Item | EUR | USD |
|---|---:|---:|
| **Mobile Maker Space** | **3,450.00** | **3,967.50** |
| Heat Press | 500.00 | 575.00 |
| Plotter | 450.00 | 517.50 |
| Tools & Accessories | 500.00 | 575.00 |
| Garments for Makerspace | 500.00 | 575.00 |
| Setup for Pop Up | 1,500.00 | 1,725.00 |
| | | |
| **Marketing Working Budget** | **2,000.00** | **2,300.00** |
| Signage + Branding + Marketing Materials | 1,500.00 | 1,725.00 |
| Website + Infrastructure for Membership Operations | 500.00 | 575.00 |
| | | |
| **Other Items** | **32,100.00** | **36,915.00** |
| Compensation | 30,000.00 | 34,500.00 |
| Liability Insurance | 600.00 | 690.00 |
| Misc for experiments | 1,500.00 | 1,725.00 |
| | | |
| **Total** | **37,550.00** | **43,180.00** |
*Conversions at 1.15 EUR to USD.*
# What about future funding?
With this incubation stage proven, I'll return to the DAO with evidence rather than a forecast and a refined proposal: real conversion data, a paying membership, and a grounded, evidence-based estimate of the Clubhouse's potential and how the venue can best be used for greatest impact.
Stage 2 then funds the step from a validated membership to a permanent home, and the founding of the association to govern it.
In Stage 1, I'm also exploring the feasibility of bringing the governing part of the association onchain. I will report on my findings accordingly.
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to chase.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
[Client portfolio](https://benjaminlatsko.com/) spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
**I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.**incubating-the-clubhouse-in-europaready to submit
# Incubating the ⌐◨-◨ Clubhouse in EUROPA
TLDR;
We love an iterative, results based approach.
**The vision is to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.**
But instead of asking Nouns for 96.1k USD upfront like in [this candidate proposal](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1) to fund the opening of a Clubhouse in Portugal, I'm starting with a smaller ask to run the incubation phase to test, create and capture demand for the Clubhouse.
2 events a month for up to 9 months (12-18 events) until we raised enough refundable membership fees to cover 1 year of full operations (25k EUR / $28.8k) of the Clubhouse and a non-profit portuguese association.
The ask is 37.6k EUR / $43.2k
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent. More about that in the appendix below*
---
# About the ⌐◨-◨ Clubhouse
here's a walkthrough [https://youtu.be/Js48gPf-BPo](https://youtu.be/Js48gPf-BPo) Find a lot more details in the candidate [here.](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1)
---
# Incubating the ⌐◨-◨ Clubhouse
**Objective: drive Clubhouse membership sign-ups with refundable membership deposits.**
Before committing to a lease, a fit-out or a legal structure, this stage proves the demand.
Instead of asking the DAO to fund a venue on the strength of a thesis, Stage 1 runs the Clubhouse as a travelling programme across the western Algarve and measures whether the community will commit.
The proof is money down: refundable membership deposits from people who want a place in the Clubhouse before it exists.
---
# Two monthly event formats, running as a funnel
Top of funnel: Sip & Swing
Mid of funnel + first point of conversion: Creative and art workshops
Both formats exist for one reason: to build attention and demand for Clubhouse membership, and to turn that demand into committed deposits.
Apart from that, as we host the events and produce media, our socials will be used for more ToV and MoF traffic drivers.
---
## Sip & Swing
A roadshow across different golf courses in the area, built as a recurring event pop up.
Each edition pairs the social golf format with a Nouns Maker Space pop-up, where guests customise garments such as t-shirts on the spot.
The pop-up does double duty:
1. It draws people in
2. it converts curiosity into a next step:
a) booking a creative workshop,
b) placing a membership deposit there and then, or in follow-up.
---
## Creative and art workshops
Smaller, deeper sessions for the people the roadshow brings in. These move a casual first contact toward genuine engagement with the Clubhouse idea, and toward membership.
---
# When are we ready for Stage 2, the Clubhouse?
We are ready for the Clubhouse if and when refundable membership deposits cover the first-year fixed costs of the proposed Clubhouse:
- annual rent of the proposed venue
- annual licences for commercial use of the property
- annual insurances
- annual operating costs of the non-profit association
**Target: 25,000 EUR (approx. 28,750 USD) in refundable membership deposits.**
**Timeline: 6 months.**
Hitting that figure proves two things at once:
1. that the membership is real
2. it can carry the venue's standing costs before a single operational euro is spent.
If the target hasn't been met after 6 months, I'll extend the efforts within a reasonable timeframe, depending on the results by then, but no longer than an additional 3 months.
Missing it is also a result.
It tells us, that the model needs rethinking or is not viable before anyone signs a lease.
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
# What will benjamin.latsko.eth deliver?
I run Stage 1 end to end. The compensation line funds one senior operator covering five workstreams across the six months:
- membership program development
- branding
- marketing
- website and infrastructure for membership operations
- event coordination and production
- monthly reporting on-chain
The stage is deliberately labour-led. The kit is light, the venues are borrowed, and the cost is the work that turns a thesis into a paying membership.
---
# The future of the Clubhouse, after this phase
The future Clubhouse will operate as a Portuguese social association.
We are not founding it yet.
At this point, we do not need an incorporated member-governed body, take on its governance and accounting, or commit to its annual operating costs before we have members to govern and revenue to account for.
The association belongs to the phase after Stage 1, once a body of paying members exists to justify it and to shape its statutes, membership tiers and cost base from real data rather than assumption. Sequencing it this way keeps Stage 1 lean and keeps the structure honest. Later, the association is built around a real membership.
# Budget
| Item | EUR | USD |
| -------------------------------------------------- | --------- | --------- |
| Mobile Maker Space | 3,450.00 | 3,967.50 |
| Heat Press | 500.00 | 575.00 |
| Plotter | 450.00 | 517.50 |
| Tools & Accessories | 500.00 | 575.00 |
| Garments for Makerspace | 500.00 | 575.00 |
| Setup for Pop Up | 1,500.00 | 1,725.00 |
| | | |
| Marketing Working Budget | 2,000.00 | 2,300.00 |
| Signage + Branding + Marketing Materials | 1,500.00 | 1,725.00 |
| Website + Infrastructure for Membership Operations | 500.00 | 575.00 |
| | | |
| Other Items | 32,100.00 | 36,915.00 |
| Compensation | 30,000.00 | 34,500.00 |
| Liability Insurance | 600.00 | 690.00 |
| Misc | 1,500.00 | 1,725.00 |
| | | |
| Total | 37,550.00 | 43,182.50 |
*Conversions at 1.15 EUR to USD.*
# What about future funding?
With this incubation stage proven, I'll return to the DAO with evidence rather than a forecast and a refined proposal: real conversion data, a paying membership, and a grounded, evidence-based estimate of the Clubhouse's potential and how the venue can best be used for greatest impact. Stage 2 then funds the step from a validated membership to a permanent home, and the founding of the association to govern it.
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask. From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask. Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
[Client portfolio](https://benjaminlatsko.com/) spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.incubating-the-clubhouse-in-europa
# Incubating the ⌐◨-◨ Clubhouse in EUROPA
TLDR;
We love an iterative, results based approach.
**The vision is to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.**
But instead of asking Nouns for 96.1k USD upfront like in [this candidate proposal](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1) to fund the opening of a Clubhouse in Portugal, I'm starting with a smaller ask to run the incubation phase to test, create and capture demand for the Clubhouse.
2 events a month for up to 9 months (12-18 events) until we raised enough refundable membership fees to cover 1 year of full operations (25k EUR / $28.8k) of the Clubhouse and a non-profit portuguese association.
The ask is 37.6k EUR / $43.2k
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent. More about that in the appendix below*
---
# About the ⌐◨-◨ Clubhouse
here's a walkthrough
https://youtu.be/Js48gPf-BPo
Find a lot more details in the candidate [here.](https://www.nouns.game/candidates/0xf84a5fd946a7714c6d48508fa8292c8c5037b5a8--clubhouse-chapter-1)
---
# Incubating the ⌐◨-◨ Clubhouse
**Objective: drive Clubhouse membership sign-ups with refundable membership deposits.**
Before committing to a lease, a fit-out or a legal structure, this stage proves the demand.
Instead of asking the DAO to fund a venue on the strength of a thesis, Stage 1 runs the Clubhouse as a travelling programme across the western Algarve and measures whether the community will commit.
The proof is money down: refundable membership deposits from people who want a place in the Clubhouse before it exists.
---
# Two monthly event formats, running as a funnel
Top of funnel: Sip & Swing
Mid of funnel + first point of conversion: Creative and art workshops
Both formats exist for one reason: to build attention and demand for Clubhouse membership, and to turn that demand into committed deposits.
Apart from that, as we host the events and produce media, our socials will be used for more ToV and MoF traffic drivers.
---
## Sip & Swing
A roadshow across different golf courses in the area, built as a recurring event pop up.
Each edition pairs the social golf format with a Nouns Maker Space pop-up, where guests customise garments such as t-shirts on the spot.
The pop-up does double duty:
1) It draws people in
2) it converts curiosity into a next step:
a) booking a creative workshop,
b) placing a membership deposit there and then, or in follow-up.
---
## Creative and art workshops
Smaller, deeper sessions for the people the roadshow brings in. These move a casual first contact toward genuine engagement with the Clubhouse idea, and toward membership.
---
# When are we ready for Stage 2, the Clubhouse?
We are ready for the Clubhouse if and when refundable membership deposits cover the first-year fixed costs of the proposed Clubhouse:
- annual rent of the proposed venue
- annual licences for commercial use of the property
- annual insurances
- annual operating costs of the non-profit association
**Target: 25,000 EUR (approx. 28,750 USD) in refundable membership deposits.**
**Timeline: 6 months.**
Hitting that figure proves two things at once:
1) that the membership is real
2) it can carry the venue's standing costs before a single operational euro is spent.
If the target hasn't been met after 6 months, I'll extend the efforts within a reasonable timeframe, depending on the results by then, but no longer than an additional 3 months.
Missing it is also a result.
It tells us, that the model needs rethinking or is not viable before anyone signs a lease.
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
# What benjamin.latsko.eth deliver?
I run Stage 1 end to end. The compensation line funds one senior operator covering five workstreams across the six months:
- membership program development
- branding
- marketing
- website and infrastructure for membership operations
- event coordination and production
The stage is deliberately labour-led. The kit is light, the venues are borrowed, and the cost is the work that turns a thesis into a paying membership.
---
# Budget
| Item | EUR | USD |
|---|---:|---:|
| **Mobile Maker Space** | **3,450.00** | **3,967.50** |
| Heat Press | 500.00 | 575.00 |
| Plotter | 450.00 | 517.50 |
| Tools & Accessories | 500.00 | 575.00 |
| Garments for Makerspace | 500.00 | 575.00 |
| Setup for Pop Up | 1,500.00 | 1,725.00 |
| | | |
| **Marketing Working Budget** | **2,000.00** | **2,300.00** |
| Signage + Branding + Marketing Materials | 1,500.00 | 1,725.00 |
| Website + Infrastructure for Membership Operations | 500.00 | 575.00 |
| | | |
| **Other Items** | **32,100.00** | **36,915.00** |
| Compensation | 30,000.00 | 34,500.00 |
| Liability Insurance | 600.00 | 690.00 |
| Misc | 1,500.00 | 1,725.00 |
| | | |
| **Total** | **37,550.00** | **43,182.50** |
*Conversions at 1.15 EUR to USD.*
# The Portuguese social association
The future Clubhouse will operate as a Portuguese social association.
We are not founding it yet.
At this point, we do not need an incorporated member-governed body, take on its governance and accounting, or commit to its annual operating costs before we have members to govern and revenue to account for.
The association belongs to the phase after Stage 1, once a body of paying members exists to justify it and to shape its statutes, membership tiers and cost base from real data rather than assumption.
Sequencing it this way keeps Stage 1 lean and keeps the structure honest. Later, the association is built around a real membership, not in anticipation of one.
---
# What about future funding?
With this incubation stage proven, I'll return to the DAO with evidence rather than a forecast and a refined proposal: real conversion data, a paying membership, and a grounded, evidence-based estimate of the Clubhouse's potential and how the venue can best be used for greatest impact.
Stage 2 then funds the step from a validated membership to a permanent home, and the founding of the association to govern it.
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
[Client portfolio](https://benjaminlatsko.com/) spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.incubating-the-clubhouse-in-europa
# ⌐◨-◨ Clubhouse – EUROPA
TLDR;
https://youtube.com/shorts/L7AQYZxETlM
I'm proposing to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.
In this proposal, I'm asking for 83.6k EUR / 96.1k USDC to get the interior of the Clubhouse ⌐◨-◨, one year of rental costs (excl. running costs for power, water, etc.) and a compensation for myself to being able to focus on this full time and not having to take on client work in the lead up to opening the doors in October 2026.
We are going to host 3 events a month, that's round about 36 events a year and aim on becoming self sufficient within a year.
**The goal is to fund artists and have a hub for Nouns that Nouns that can live forever.**
Why this is low-risk: The ask is capped and time-boxed, it funds rent and fit-out rather than open-ended operations. The fit-out assets keep their value and the space is designed to carry itself within twelve months. The downside is bounded. The upside is a permanent European home for Nouns that can scale into further chapters.
**Total ask is: 83.6k EUR / 96.1k USDC**
The success of this proposal is depended on public exposure. Therefor expect updates onchain on a quarterly basis and on socials on a rolling weekly basis.
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent.*
*I added an extensive FAQ section to the appendix*
---
# The Clubhouse ⌐◨-◨
The Clubhouse is located right at the golf driving range of the golf resort [Santo Antonio](https://www.saresorts.com/) in Budens, Portugal.
This golf resort is open to the public, no gates, not as exclusive compared to what some Nouners might have experienced in the US. Different continent, different rules.
This is a rare opportunity to open a creative space, a Clubhouse right next to a golf driving range. These areas are typically very protected from external businesses and initiatives to come in. However I was able to establish a good relationship with the managing director and he is excited about the concept which I'm proposing to you here.
The vision is to make this a state of the art Clubhouse ⌐◨-◨ with a membership program for creatives and professionals in crypto and AI that can scale across countries.
Think of this as the first base: ⌐◨-◨ Clubhouse Algarve
First and foremost, this will be an event space where we're cultivating the European division of the Nouns community. And, Monday to Friday, we'll open doors for members to co-work.
[Here](https://maps.app.goo.gl/heEaAJyqWvFS6Pic8) is the pin to the property on google maps.
https://youtu.be/Js48gPf-BPo
---
## What makes this venue special?
1) The location, right next to a golf driving range.
2) There is excessive outdoor space to expand events in size and impact.
3) The surroundings apart from restaurants and cafes:
30 sec to the Golf Driving Range
3 mins to the tennis courts
5 mins to the beach (surf)
12 mins to the padel court
25 mins to the harbor
60 mins to the international airport (Faro)
---
## Indoor
This property was built as a mid-sized portuguese bowling green clubhouse restaurant.
- 2x changing rooms
- 1x open back office
- 1x small kitchenette
- 1x L-shaped bar
- Dining area inside and outdoors
- Cozy firepit
open backoffice space for creative studio and look into the kitchenette
looking out North-East towards the driving range and parking
Looking out south, towards the bowling green
Some Specs
---
## Outdoor
1) Terrace
2) Portuguese BBQ
3) 2 x Bowling Green
4) Access to Driving Range
5) Parking space for app. 15 cars right at the Clubhouse + extra parking 2mins away.
The outdoor space spans across 2 massive bowling greens. I never heard about this sports before. I would describe it as a mix between Boccia and Bowling. Read more about it [here.](https://www.youtube.com/watch?v=wM8gTbTWpCg)
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.**
Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
---
## Are we targeting golfers?
Yes and No.
Yes, to the new generation of golfers.
This is our **secondary audience.**
No, to the old generation of golfers.
We will make sure that the new Gen coming to the driving range:
1) see that this is ⌐◨-◨
2) have opportunity to learn about Nouns from the outside of the Clubhouse through branding and a sign about Nouns
3) feel compelled to enter the Clubhouse
4) learn more about Nouns
---
# Signature Events
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1) Recreational, social sports activities
2) Sensory experiences
This is especially true for Millenials and GenZers.
That's why this is the perfect opportunity: We will offer recreational social sports activities, such as golf, surfing, padel, tennis, coastal hikes.
Sensory experiences like art workshops of all kinds, curated dinners, coffee and wine tasting.
Following are the event formats that will become the signature events of the ⌐◨-◨ Clubhouse.
---
## Sip and Swing
The formula is simple:
Golf Driving Range x Music x Free Drinks x Pizza x a group of Friends = Time well spent
- People will pay for their food.
- Drinks are free.
- Golf balls at the driving range will be free (for the event).
- The golf resort will provide extra golf clubs for the event.
**How Nouns will be visible an integrated:**
At every Sip and Swing event, we'll have:
- visual cues and branding at the driving range
- The clubhouse will be open for people to circulate and we'll have a trailer about Nouns being projected
- Staff will be wearing Nouns branded t-shirts
Sip and Swing will always happen at the Driving Range and potentially expand as a pop up concept to other golf courses in the region to drive more people to our Clubhouse.
---
## Art and Creative Workshops
Hands-on making, in good company. Each workshop pairs a local expert with a small group to create something they take home the same day: designing and pressing their own t-shirts, making jewellery and accessories, working with clay, print and other crafts that rotate with the seasons and the artists we host.
The format is deliberately low-pressure and social rather than instructional. It is the sensory, participatory side of the programming that Millennials and GenZ are increasingly drawn to, and it works equally well as an adult evening or a family afternoon with kids.
How Nouns is visible and integrated:
- Every workshop draws on the Nouns CC0 art library. In a t-shirt session, for example, participants choose from a curated set of Nouns graphics alongside artwork from the local artist leading the workshop, so people leave wearing Nouns by choice.
- Workshops led by visiting artists tie directly into our residency programme, extending each residency's reach into a live, local audience.
- Staff wear Nouns branded t-shirts.
Workshops run indoors or outdoors depending on the format and the weather, and they are among the first experiences we plan to charge tickets for as we move from free early events toward curated, paid programming.
---
## Movie Nights + Screening
The world of independent film makers is gigantic. Including the animation films and shorts that were funded by Nouns in past seasons.
**How Nouns will be visible an integrated:**
At every screening event, we'll have a trailer about Nouns that runs:
- before the movie starts
- during the break
- after the movie during the social time
- Staff will be wearing Nouns branded t-shirts
Screening can happen indoors and outdoors.
---
# Programming Schedule
*Consider the following a preliminary programming schedule. We will iterate to meet demand, always aiming at making the Clubhouse self-sufficient with impact and grow.*
### Quarterly Community Off-Sites
| Event | Event Size | Notes |
|---|---|---|
| West Algarve Beach Clean Ups | 30-40 PAX | |
| 1x Crypto/Web3/Local Business Afterwork Meetups with Algarve Evolution| 40-50 PAX | |
---
### Monthly Programming
| Event | Event Size | Notes |
|---|---|---|
| 1x Sip & Swing | 50-60 PAX | Every first Thursday of the month. Free drinks and balls on the driving range. Food is paid by attendees. |
| 1x Art Workshop | 10-25 PAX | Either for adults or for families with kids.|
| 1x Movie Nights; indoors and open air | 20-30 PAX | Screening indie filmmaker productions including Nouns productions, always with a trailer showcasing Nouns before and after each screening |
---
### Weekly
| Event | Size | Notes |
|---|---|---|
| Coworking | 10-20 PAX | Open Mo-Fr 9 - 6pm |
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visibility.
**Any media produced at workshops and summercamps that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
---
# Artist Residencies
We have the established relationships to create a local pull and distribution for people to show up to the events.
The artist residencies are a way for us to build out global reach and drive attention to the Clubhouse and Nouns.
I have proven this in many campaigns that the strategy works.
---
## Why does reach matter?
Consider the Artist Residencies part of our marketing strategy and part of the marketing working budget with which we create and capture demand on a global scale.
Any grant program as well as sponsors (beverages, product, fiscal sponsors) want reach and impressions = visibility.
**This is a crucial part for us to engineer success.**
---
## What will the budget cover as outlined in the breakdown?
The artist residency budget will cover:
- accommodation
- travel expenses
- daily budget for food & beverages
- art supplies if needed apart from tools and supplies (listed in the budget breakdown) available in the studio space
---
## What will the artist do?
The idea is for an artist to work from the Clubhouse and create artifacts for and with Nouns.
- Duration: 2-4 weeks
- Artist to create content about the process and publish on their socials, tagging the clubhouse and nouns as partners in their posts
- Release an artwork as CC0 that can be added to the Nouns art library
- A free mint for the community
**At the end of each artist's residency, we'll host a closing party/vernissage.**
---
# Relevant Local Network
We have established relationships across industries to make this a success.
1) **Algarve Evolution**
Is a local association that is focused on supporting innovation and entrepreneurship in the Algarve. They support with grant applications, meetups and amplifier.
2) **Joana**
Co-Initiator of the first digital art museum, [Museu Zer0](https://www.museu0.pt/en/). She will support us on all things related to grants applications as well, connecting with local artists in the Iberian region.
---
# Budget Plan
Sharing the costs in EUR because it will be spent in Euros and USD value for better context.
| Item | Monthly | EUR | USD | Notes |
|---|---|---|---|---|
| **Creative Studio** | | **7.000,00 €** | **$8.050,00** | |
| Heat Press | | 800,00 € | $920,00 | |
| Plotter | | 400,00 € | $460,00 | |
| Printer | | 200,00 € | $230,00 | |
| 3D Printer | | 800,00 € | $920,00 | |
| Sewing Machine | | 300,00 € | $345,00 | |
| Tools & Accessories | | 1.000,00 € | $1.150,00 | |
| Working station | | 1.500,00 € | $1.725,00 | |
| Camera Equipment | | 2.000,00 € | $2.300,00 | |
| | | | | |
| **Micro-Kitchenette Setup** | | **6.200,00 €** | **$7.130,00** | |
| Coffee Machine | | 3.000,00 € | $3.450,00 | |
| Grinder | | 1.200,00 € | $1.380,00 | |
| Accessories | | 1.000,00 € | $1.150,00 | |
| Sandwich Maker | | 500,00 € | $575,00 | |
| Fridge | | 500,00 € | $575,00 | |
| **Co-Working Area** | | **10.000,00 €** | **$11.500,00** | |
| Tables | | 5.000,00 € | $5.750,00 | |
| Chairs + Benches | | 5.000,00 € | $5.750,00 | |
| | | | | |
| **Marketing Working Budget** | | **12.000,00 €** | **$13.800,00** | |
| Artist Residency | | 8.000,00 € | $9.200,00 | |
| Signage + Branding | | 4.000,00 € | $4.600,00 | |
| | | | | |
| **Rent + Running Costs** | *monthly* | **18.420,00 €** | **$21.183,00** | |
| Rent | 1.000,00 € | 12.000,00 € | $13.800,00 | monthly stream|
| Water | 100,00 € | 1.200,00 € | $1.380,00 | year 1: covered by early event revenue |
| Electricity | 400,00 € | 4.800,00 € | $5.520,00 | year 1: covered by early event revenue |
| Starlink | 35,00 € | 420,00 € | $483,00 | year 1: covered by early event revenue |
| | | | | |
| **Other Items** | | **36.400,00 €** | **$41.860,00** | |
| Compensation | | 30.000,00 € | $34.500,00 | |
| Liability Insurance |*annually* | 800,00 € | $920,00 | |
| Multi-Risk Insurance | *annually*| 600,00 € | $690,00 | |
| Misc | | 5.000,00 € | $5.750,00 | |
| | | | | |
| Total | | 90.020,00 € | $103.523,00 | |
| | | | | |
| **Ask from Nouns** | | **83.600,00 €** | **$96.140,00** | |
---
# Roadmap
This is a projected roadmap. Changes to IRL productions can appear and will always be communicated timely and openly with the community.
**2026Q4**
- Opening Party in October
- monthly event programming
Objective: Establish newly opened Clubhouse ⌐◨-◨ for creative industry in the Algarve.
**2027Q1**
- Monthly event programming
Objective: Cultivate behavior for creative industry to return to Clubhouse ⌐◨-◨ for events and co-working.
**2027Q2**
- Artist Residency Campaign #1
- monthly event programming
- Introduce Clubhouse ⌐◨-◨ Membership
Objective:
- Drive international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- Drive Pre-Sign Ups to Clubhouse ⌐◨-◨ Membership
**2027Q3**
- Artist Residency Campaign #2
- monthly event programming
- Drive Clubhouse ⌐◨-◨ Membership Growth
- Introduce Kids Summercamps
- Kick off process to become an association
Objectives:
- Continue driving international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- grow demand for Clubhouse Membership
**2027Q4**
- monthly event programming
- Drive Clubhouse Membership Growth
Objectives:
- Drive Membership Growth
- Further cultivate Clubhouse ⌐◨-◨ as central hub for creative industry for Portugal and global talent
---
# FAQs
## What happens after year 1?
All the focus will be on making the clubhouse carry itself within a year. Which means we will further iterate in year 2 and lean into what works and the learnings from year 1 to build out and grow the Clubhouse Membership structure, reach and impact.
---
## What are the anticipated revenue streams to make this self-sufficient?
The Clubhouse is built to carry itself, and the ask is structured so Nouns funds the runway, not the running of it.
Year one:
Nouns covers the fit-out and twelve months of rent, the single heaviest fixed cost. From opening, event programming generates revenue, and that early revenue covers the running costs (water, electricity, Starlink). The grant is not subsidising utilities or operations, only the rent that buys us a full year to build demand.
Year two onward:
By the end of year one, membership covers the full fixed run-rate, with no further ask to Nouns. That is what self-sufficiency means here, and it is the whole point: Nouns gets a permanent European home that does not come back for more.
The breakeven is deliberately conservative:
Annual fixed run-rate to hold the space: ~19k EUR / 22k USD (rent plus running costs)
Target: 50 members × 32 EUR / 37 USD per month = 19.2k EUR / 22.2k USD per year
With monthly programming attracting roughly 1,000 people in year one, 50 members is a 5% conversion. We earn that by making early events free, so people experience the space before they are ever asked to pay. Insurance and all variable costs sit on top and are covered by ticketed experiences, not by the membership floor.
Membership is the floor. The experiences are the upside:
- Art + Creative Workshops
- Summercamps for Kids
- Movie Screening Events
- Seminars (Business / Marketing / Health / etc.)
- Curated Pop-Up Dinners
- Space rental for birthdays, company off-sites and private events
In parallel, I will pursue non-profit association status so the Clubhouse can apply for national and European grants supporting community and cultural initiatives, opening a funding base far larger than Nouns alone. Nouns funds the start. The Clubhouse funds the rest.
---
## What is the membership going to entail?
This is the area with the heaviest experiment.
We know from other similar membership programs what works:
1) access to events (which in our case will be free in the beginning to drive traffic and later more curated)
2) Access to product. E.g. small merch drops, culinaries (coffee/olive oil/etc.)
And then there's the things we'll experiment with and learn how much value it carries:
1) access during the week for co-working
2) access to the studio space to make merch for their local business, etc.
3) ...
---
## Are you going to open a cafe or restaurant?
No. The property was built as a clubhouse restaurant, but has no footfall for it.
And, I have no experience in the daily operations of running a café or restaurant.
I will work with catering services to provide food & beverages. They all agreed to come in to sell their goods to event participants with no upfront costs for coming.
---
## How is staffing organized?
My extended community of friends are all keen to step in and support me in this endeavor with regards to renovations, hosting events and more.
They have seen the work I was enabled to do with Nouns with Nouns Town LA, Haus of Nouns, World of Apps and many more and are excited to support me on this quest by offering a helping hand where needed, promote events, support at events, support the development of making the ⌐◨-◨ Clubhouse self-sufficient.
---
## Are there holiday rentals nearby?
Yes. There are tons of affordable airbnbs and holiday rentals from which you can walk, cycle or drive to the Clubhouse.
---
## How can the wider Nouns community participate in the ⌐◨-◨ Clubhouse?
**Sentiment to support:**
1) Follow us on social
2) Comment on our media
3) Send your friends and family to visit, if and when they travel to Portugal
**Actions to support:**
1) Curate your favorite artworks for the Clubhouse Library
2) Mint the artwork from the artists
3) If you have any, provide 3d models for workshops that can be printed with 3d printer
4) Come and visit, if you can
---
## What do we do with cash positive revenue?
- grow our flywheel: artist program + media publishing
- put towards becoming sustainable
- pay staff + founders + running costs
---
# What does the compensation cover?
The 30k covers full-time work for 5 months in the run-up from when the proposal passes to opening in October 2026. This is below my client rates, but lets me step away from client work for that period of time and give this the focus it needs to open well rather than half-built.
After opening, I draw nothing further from the grant. Any compensation from that point comes only from revenue, once the Clubhouse is cash positive.
---
## What's the role of benjamin.latsko.eth?
I'm going to work across all disciplines to make this happen:
- Marketing
- Branding
- Event Production
- whatever is needed
I will also work with friends on:
- building custom furniture for the space
- paint walls
- make the space pretty
- *probably also clean toilets from time to time*
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
Client portfolio spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
https://benjaminlatsko.com/
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.-clubhouse-chapter-1
# ⌐◨-◨ Clubhouse – EUROPA
TLDR;
https://youtube.com/shorts/L7AQYZxETlM
I'm proposing to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.
In this proposal, I'm asking for 83.6k EUR / 96.1k USDC to get the interior of the Clubhouse ⌐◨-◨, one year of rental costs (excl. running costs for power, water, etc.) and a compensation for myself to being able to focus on this full time and not having to take on client work in the lead up to opening the doors in October 2026.
We are going to host 3 events a month, that's round about 36 events a year and aim on becoming self sufficient within a year.
**The goal is to fund artists and have a hub for Nouns that Nouns that can live forever.**
Why this is low-risk: The ask is capped and time-boxed, it funds rent and fit-out rather than open-ended operations. The fit-out assets keep their value and the space is designed to carry itself within twelve months. The downside is bounded. The upside is a permanent European home for Nouns that can scale into further chapters.
**Total ask is: 83.6k EUR / 96.1k USDC**
The success of this proposal is depended on public exposure. Therefor expect updates onchain on a quarterly basis and on socials on a rolling weekly basis.
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent.*
*I added an extensive FAQ section to the appendix*
---
# The Clubhouse ⌐◨-◨
The Clubhouse is located right at the golf driving range of the golf resort [Santo Antonio](https://www.saresorts.com/) in Budens, Portugal.
This golf resort is open to the public, no gates, not as exclusive compared to what some Nouners might have experienced in the US. Different continent, different rules.
This is a rare opportunity to open a creative space, a Clubhouse right next to a golf driving range. These areas are typically very protected from external businesses and initiatives to come in. However I was able to establish a good relationship with the managing director and he is excited about the concept which I'm proposing to you here.
The vision is to make this a state of the art Clubhouse ⌐◨-◨ with a membership program for creatives and professionals in crypto and AI that can scale across countries.
Think of this as the first base: ⌐◨-◨ Clubhouse Algarve
First and foremost, this will be an event space where we're cultivating the European division of the Nouns community. And, Monday to Friday, we'll open doors for members to co-work.
[Here](https://maps.app.goo.gl/heEaAJyqWvFS6Pic8) is the pin to the property on google maps.
https://youtu.be/Js48gPf-BPo
---
## What makes this venue special?
1) The location, right next to a golf driving range.
2) There is excessive outdoor space to expand events in size and impact.
3) The surroundings apart from restaurants and cafes:
30 sec to the Golf Driving Range
3 mins to the tennis courts
5 mins to the beach (surf)
12 mins to the padel court
25 mins to the harbor
60 mins to the international airport (Faro)
---
## Indoor
This property was built as a mid-sized portuguese bowling green clubhouse restaurant.
- 2x changing rooms
- 1x open back office
- 1x small kitchenette
- 1x L-shaped bar
- Dining area inside and outdoors
- Cozy firepit
open backoffice space for creative studio and look into the kitchenette
looking out North-East towards the driving range and parking
Looking out south, towards the bowling green
Some Specs
---
## Outdoor
1) Terrace
2) Portuguese BBQ
3) 2 x Bowling Green
4) Access to Driving Range
5) Parking space for app. 15 cars right at the Clubhouse + extra parking 2mins away.
The outdoor space spans across 2 massive bowling greens. I never heard about this sports before. I would describe it as a mix between Boccia and Bowling. Read more about it [here.](https://www.youtube.com/watch?v=wM8gTbTWpCg)
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.**
Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
---
## Are we targeting golfers?
Yes and No.
Yes, to the new generation of golfers.
This is our **secondary audience.**
No, to the old generation of golfers.
We will make sure that the new Gen coming to the driving range:
1) see that this is ⌐◨-◨
2) have opportunity to learn about Nouns from the outside of the Clubhouse through branding and a sign about Nouns
3) feel compelled to enter the Clubhouse
4) learn more about Nouns
---
# Signature Events
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1) Recreational, social sports activities
2) Sensory experiences
This is especially true for Millenials and GenZers.
That's why this is the perfect opportunity: We will offer recreational social sports activities, such as golf, surfing, padel, tennis, coastal hikes.
Sensory experiences like art workshops of all kinds, curated dinners, coffee and wine tasting.
Following are the event formats that will become the signature events of the ⌐◨-◨ Clubhouse.
---
## Sip and Swing
The formula is simple:
Golf Driving Range x Music x Free Drinks x Pizza x a group of Friends = Time well spent
- People will pay for their food.
- Drinks are free.
- Golf balls at the driving range will be free (for the event).
- The golf resort will provide extra golf clubs for the event.
**How Nouns will be visible an integrated:**
At every Sip and Swing event, we'll have:
- visual cues and branding at the driving range
- The clubhouse will be open for people to circulate and we'll have a trailer about Nouns being projected
- Staff will be wearing Nouns branded t-shirts
Sip and Swing will always happen at the Driving Range and potentially expand as a pop up concept to other golf courses in the region to drive more people to our Clubhouse.
---
## Art and Creative Workshops
Hands-on making, in good company. Each workshop pairs a local expert with a small group to create something they take home the same day: designing and pressing their own t-shirts, making jewellery and accessories, working with clay, print and other crafts that rotate with the seasons and the artists we host.
The format is deliberately low-pressure and social rather than instructional. It is the sensory, participatory side of the programming that Millennials and GenZ are increasingly drawn to, and it works equally well as an adult evening or a family afternoon with kids.
How Nouns is visible and integrated:
- Every workshop draws on the Nouns CC0 art library. In a t-shirt session, for example, participants choose from a curated set of Nouns graphics alongside artwork from the local artist leading the workshop, so people leave wearing Nouns by choice.
- Workshops led by visiting artists tie directly into our residency programme, extending each residency's reach into a live, local audience.
- Staff wear Nouns branded t-shirts.
Workshops run indoors or outdoors depending on the format and the weather, and they are among the first experiences we plan to charge tickets for as we move from free early events toward curated, paid programming.
---
## Movie Nights + Screening
The world of independent film makers is gigantic. Including the animation films and shorts that were funded by Nouns in past seasons.
**How Nouns will be visible an integrated:**
At every screening event, we'll have a trailer about Nouns that runs:
- before the movie starts
- during the break
- after the movie during the social time
- Staff will be wearing Nouns branded t-shirts
Screening can happen indoors and outdoors.
---
# Programming Schedule
*Consider the following a preliminary programming schedule. We will iterate to meet demand, always aiming at making the Clubhouse self-sufficient with impact and grow.*
### Quarterly Community Off-Sites
| Event | Event Size | Notes |
|---|---|---|
| West Algarve Beach Clean Ups | 30-40 PAX | |
| 1x Crypto/Web3/Local Business Afterwork Meetups with Algarve Evolution| 40-50 PAX | |
---
### Monthly Programming
| Event | Event Size | Notes |
|---|---|---|
| 1x Sip & Swing | 50-60 PAX | Every first Thursday of the month. Free drinks and balls on the driving range. Food is paid by attendees. |
| 1x Art Workshop | 10-25 PAX | Either for adults or for families with kids.|
| 1x Movie Nights; indoors and open air | 20-30 PAX | Screening indie filmmaker productions including Nouns productions, always with a trailer showcasing Nouns before and after each screening |
---
### Weekly
| Event | Size | Notes |
|---|---|---|
| Coworking | 10-20 PAX | Open Mo-Fr 9 - 6pm |
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visibility.
**Any media produced at workshops and summercamps that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
---
# Artist Residencies
We have the established relationships to create a local pull and distribution for people to show up to the events.
The artist residencies are a way for us to build out global reach and drive attention to the Clubhouse and Nouns.
I have proven this in many campaigns that the strategy works.
---
## Why does reach matter?
Consider the Artist Residencies part of our marketing strategy and part of the marketing working budget with which we create and capture demand on a global scale.
Any grant program as well as sponsors (beverages, product, fiscal sponsors) want reach and impressions = visibility.
**This is a crucial part for us to engineer success.**
---
## What will the budget cover as outlined in the breakdown?
The artist residency budget will cover:
- accommodation
- travel expenses
- daily budget for food & beverages
- art supplies if needed apart from tools and supplies (listed in the budget breakdown) available in the studio space
---
## What will the artist do?
The idea is for an artist to work from the Clubhouse and create artifacts for and with Nouns.
- Duration: 2-4 weeks
- Artist to create content about the process and publish on their socials, tagging the clubhouse and nouns as partners in their posts
- Release an artwork as CC0 that can be added to the Nouns art library
- A free mint for the community
**At the end of each artist's residency, we'll host a closing party/vernissage.**
---
# Relevant Local Network
We have established relationships across industries to make this a success.
1) **Algarve Evolution**
Is a local association that is focused on supporting innovation and entrepreneurship in the Algarve. They support with grant applications, meetups and amplifier.
2) **Joana**
Co-Initiator of the first digital art museum, [Museu Zer0](https://www.museu0.pt/en/). She will support us on all things related to grants applications as well, connecting with local artists in the Iberian region.
---
# Budget Plan
Sharing the costs in EUR because it will be spent in Euros and USD value for better context.
| Item | Monthly | EUR | USD | Notes |
|---|---|---|---|---|
| **Creative Studio** | | **7.000,00 €** | **$8.050,00** | |
| Heat Press | | 800,00 € | $920,00 | |
| Plotter | | 400,00 € | $460,00 | |
| Printer | | 200,00 € | $230,00 | |
| 3D Printer | | 800,00 € | $920,00 | |
| Sewing Machine | | 300,00 € | $345,00 | |
| Tools & Accessories | | 1.000,00 € | $1.150,00 | |
| Working station | | 1.500,00 € | $1.725,00 | |
| Camera Equipment | | 2.000,00 € | $2.300,00 | |
| | | | | |
| **Micro-Kitchenette Setup** | | **6.200,00 €** | **$7.130,00** | |
| Coffee Machine | | 3.000,00 € | $3.450,00 | |
| Grinder | | 1.200,00 € | $1.380,00 | |
| Accessories | | 1.000,00 € | $1.150,00 | |
| Sandwich Maker | | 500,00 € | $575,00 | |
| Fridge | | 500,00 € | $575,00 | |
| **Co-Working Area** | | **10.000,00 €** | **$11.500,00** | |
| Tables | | 5.000,00 € | $5.750,00 | |
| Chairs + Benches | | 5.000,00 € | $5.750,00 | |
| | | | | |
| **Marketing Working Budget** | | **12.000,00 €** | **$13.800,00** | |
| Artist Residency | | 8.000,00 € | $9.200,00 | |
| Signage + Branding | | 4.000,00 € | $4.600,00 | |
| | | | | |
| **Rent + Running Costs** | *monthly* | **18.420,00 €** | **$21.183,00** | |
| Rent | 1.000,00 € | 12.000,00 € | $13.800,00 | monthly stream|
| Water | 100,00 € | 1.200,00 € | $1.380,00 | year 1: covered by early event revenue |
| Electricity | 400,00 € | 4.800,00 € | $5.520,00 | year 1: covered by early event revenue |
| Starlink | 35,00 € | 420,00 € | $483,00 | year 1: covered by early event revenue |
| | | | | |
| **Other Items** | | **36.400,00 €** | **$41.860,00** | |
| Compensation | | 30.000,00 € | $34.500,00 | |
| Liability Insurance |*annually* | 800,00 € | $920,00 | |
| Multi-Risk Insurance | *annually*| 600,00 € | $690,00 | |
| Misc | | 5.000,00 € | $5.750,00 | |
| | | | | |
| Total | | 90.020,00 € | $103.523,00 | |
| | | | | |
| **Ask from Nouns** | | **83.600,00 €** | **$96.140,00** | |
---
# Roadmap
This is a projected roadmap. Changes to IRL productions can appear and will always be communicated timely and openly with the community.
**2026Q4**
- Opening Party in October
- monthly event programming
Objective: Establish newly opened Clubhouse ⌐◨-◨ for creative industry in the Algarve.
**2027Q1**
- Monthly event programming
Objective: Cultivate behavior for creative industry to return to Clubhouse ⌐◨-◨ for events and co-working.
**2027Q2**
- Artist Residency Campaign #1
- monthly event programming
- Introduce Clubhouse ⌐◨-◨ Membership
Objective:
- Drive international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- Drive Pre-Sign Ups to Clubhouse ⌐◨-◨ Membership
**2027Q3**
- Artist Residency Campaign #2
- monthly event programming
- Drive Clubhouse ⌐◨-◨ Membership Growth
- Introduce Kids Summercamps
- Kick off process to become an association
Objectives:
- Continue driving international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- grow demand for Clubhouse Membership
**2027Q4**
- monthly event programming
- Drive Clubhouse Membership Growth
Objectives:
- Drive Membership Growth
- Further cultivate Clubhouse ⌐◨-◨ as central hub for creative industry for Portugal and global talent
---
# FAQs
## What happens after year 1?
All the focus will be on making the clubhouse carry itself within a year. Which means we will further iterate in year 2 and lean into what works and the learnings from year 1 to build out and grow the Clubhouse Membership structure, reach and impact.
---
## What are the anticipated revenue streams to make this self-sufficient?
The Clubhouse is built to carry itself, and the ask is structured so Nouns funds the runway, not the running of it.
Year one:
Nouns covers the fit-out and twelve months of rent, the single heaviest fixed cost. From opening, event programming generates revenue, and that early revenue covers the running costs (water, electricity, Starlink). The grant is not subsidising utilities or operations, only the rent that buys us a full year to build demand.
Year two onward:
By the end of year one, membership covers the full fixed run-rate, with no further ask to Nouns. That is what self-sufficiency means here, and it is the whole point: Nouns gets a permanent European home that does not come back for more.
The breakeven is deliberately conservative:
Annual fixed run-rate to hold the space: ~19k EUR / 22k USD (rent plus running costs)
Target: 50 members × 32 EUR / 37 USD per month = 19.2k EUR / 22.2k USD per year
With monthly programming attracting roughly 1,000 people in year one, 50 members is a 5% conversion. We earn that by making early events free, so people experience the space before they are ever asked to pay. Insurance and all variable costs sit on top and are covered by ticketed experiences, not by the membership floor.
Membership is the floor. The experiences are the upside:
- Art + Creative Workshops
- Summercamps for Kids
- Movie Screening Events
- Seminars (Business / Marketing / Health / etc.)
- Curated Pop-Up Dinners
- Space rental for birthdays, company off-sites and private events
In parallel, I will pursue non-profit association status so the Clubhouse can apply for national and European grants supporting community and cultural initiatives, opening a funding base far larger than Nouns alone. Nouns funds the start. The Clubhouse funds the rest.
---
## What is the membership going to entail?
This is the area with the heaviest experiment.
We know from other similar membership programs what works:
1) access to events (which in our case will be free in the beginning to drive traffic and later more curated)
2) Access to product. E.g. small merch drops, culinaries (coffee/olive oil/etc.)
And then there's the things we'll experiment with and learn how much value it carries:
1) access during the week for co-working
2) access to the studio space to make merch for their local business, etc.
3) ...
---
## Are you going to open a cafe or restaurant?
No. The property was built as a clubhouse restaurant, but has no footfall for it.
And, I have no experience in the daily operations of running a café or restaurant.
I will work with catering services to provide food & beverages. They all agreed to come in to sell their goods to event participants with no upfront costs for coming.
---
## How is staffing organized?
My extended community of friends are all keen to step in and support me in this endeavor with regards to renovations, hosting events and more.
They have seen the work I was enabled to do with Nouns with Nouns Town LA, Haus of Nouns, World of Apps and many more and are excited to support me on this quest by offering a helping hand where needed, promote events, support at events, support the development of making the ⌐◨-◨ Clubhouse self-sufficient.
---
## Are there holiday rentals nearby?
Yes. There are tons of affordable airbnbs and holiday rentals from which you can walk, cycle or drive to the Clubhouse.
---
## How can the wider Nouns community participate in the ⌐◨-◨ Clubhouse?
**Sentiment to support:**
1) Follow us on social
2) Comment on our media
3) Send your friends and family to visit, if and when they travel to Portugal
**Actions to support:**
1) Curate your favorite artworks for the Clubhouse Library
2) Mint the artwork from the artists
3) If you have any, provide 3d models for workshops that can be printed with 3d printer
4) Come and visit, if you can
---
## What do we do with cash positive revenue?
- grow our flywheel: artist program + media publishing
- put towards becoming sustainable
- pay staff + founders + running costs
---
# What does the compensation cover?
The 30k covers full-time work for 5 months in the run-up from when the proposal passes to opening in October 2026. This is below my client rates, but lets me step away from client work for that period of time and give this the focus it needs to open well rather than half-built.
After opening, I draw nothing further from the grant. Any compensation from that point comes only from revenue, once the Clubhouse is cash positive.
---
## What's the role of benjamin.latsko.eth?
I'm going to work across all disciplines to make this happen:
- Marketing
- Branding
- Event Production
- whatever is needed
I will also work with friends on:
- building custom furniture for the space
- paint walls
- make the space pretty
- *probably also clean toilets from time to time*
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
Client portfolio spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
https://benjaminlatsko.com/
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.-clubhouse-chapter-1fixed transactions
# ⌐◨-◨ Clubhouse – EUROPA
TLDR;
https://youtube.com/shorts/L7AQYZxETlM
I'm proposing to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.
In this proposal, I'm asking for 83.6k EUR / 96.1k USDC to get the interior of the Clubhouse ⌐◨-◨, one year of rental costs (excl. running costs for power, water, etc.) and a compensation for myself to being able to focus on this full time and not having to take on client work in the lead up to opening the doors in October 2026.
We are going to host 3 events a month, that's round about 36 events a year and aim on becoming self sufficient within a year.
**The goal is to fund artists and have a hub for Nouns that Nouns that can live forever.**
Why this is low-risk: The ask is capped and time-boxed, it funds rent and fit-out rather than open-ended operations. The fit-out assets keep their value and the space is designed to carry itself within twelve months. The downside is bounded. The upside is a permanent European home for Nouns that can scale into further chapters.
**Total ask is: 83.6k EUR / 96.1k USDC**
The success of this proposal is depended on public exposure. Therefor expect updates onchain on a quarterly basis and on socials on a rolling weekly basis.
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent.*
*I added an extensive FAQ section to the appendix*
---
# The Clubhouse ⌐◨-◨
The Clubhouse is located right at the golf driving range of the golf resort [Santo Antonio](https://www.saresorts.com/) in Budens, Portugal.
This golf resort is open to the public, no gates, not as exclusive compared to what some Nouners might have experienced in the US. Different continent, different rules.
This is a rare opportunity to open a creative space, a Clubhouse right next to a golf driving range. These areas are typically very protected from external businesses and initiatives to come in. However I was able to establish a good relationship with the managing director and he is excited about the concept which I'm proposing to you here.
The vision is to make this a state of the art Clubhouse ⌐◨-◨ with a membership program for creatives and professionals in crypto and AI that can scale across countries.
Think of this as the first base: ⌐◨-◨ Clubhouse Algarve
First and foremost, this will be an event space where we're cultivating the European division of the Nouns community. And, Monday to Friday, we'll open doors for members to co-work.
[Here](https://maps.app.goo.gl/heEaAJyqWvFS6Pic8) is the pin to the property on google maps.
https://youtu.be/Js48gPf-BPo
---
## What makes this venue special?
1) The location, right next to a golf driving range.
2) There is excessive outdoor space to expand events in size and impact.
3) The surroundings apart from restaurants and cafes:
30 sec to the Golf Driving Range
3 mins to the tennis courts
5 mins to the beach (surf)
12 mins to the padel court
25 mins to the harbor
60 mins to the international airport (Faro)
---
## Indoor
This property was built as a mid-sized portuguese bowling green clubhouse restaurant.
- 2x changing rooms
- 1x open back office
- 1x small kitchenette
- 1x L-shaped bar
- Dining area inside and outdoors
- Cozy firepit
open backoffice space for creative studio and look into the kitchenette
looking out North-East towards the driving range and parking
Looking out south, towards the bowling green
Some Specs
---
## Outdoor
1) Terrace
2) Portuguese BBQ
3) 2 x Bowling Green
4) Access to Driving Range
5) Parking space for app. 15 cars right at the Clubhouse + extra parking 2mins away.
The outdoor space spans across 2 massive bowling greens. I never heard about this sports before. I would describe it as a mix between Boccia and Bowling. Read more about it [here.](https://www.youtube.com/watch?v=wM8gTbTWpCg)
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.**
Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
---
## Are we targeting golfers?
Yes and No.
Yes, to the new generation of golfers.
This is our **secondary audience.**
No, to the old generation of golfers.
We will make sure that the new Gen coming to the driving range:
1) see that this is ⌐◨-◨
2) have opportunity to learn about Nouns from the outside of the Clubhouse through branding and a sign about Nouns
3) feel compelled to enter the Clubhouse
4) learn more about Nouns
---
# Signature Events
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1) Recreational, social sports activities
2) Sensory experiences
This is especially true for Millenials and GenZers.
That's why this is the perfect opportunity: We will offer recreational social sports activities, such as golf, surfing, padel, tennis, coastal hikes.
Sensory experiences like art workshops of all kinds, curated dinners, coffee and wine tasting.
Following are the event formats that will become the signature events of the ⌐◨-◨ Clubhouse.
---
## Sip and Swing
The formula is simple:
Golf Driving Range x Music x Free Drinks x Pizza x a group of Friends = Time well spent
- People will pay for their food.
- Drinks are free.
- Golf balls at the driving range will be free (for the event).
- The golf resort will provide extra golf clubs for the event.
**How Nouns will be visible an integrated:**
At every Sip and Swing event, we'll have:
- visual cues and branding at the driving range
- The clubhouse will be open for people to circulate and we'll have a trailer about Nouns being projected
- Staff will be wearing Nouns branded t-shirts
Sip and Swing will always happen at the Driving Range and potentially expand as a pop up concept to other golf courses in the region to drive more people to our Clubhouse.
---
## Art and Creative Workshops
Hands-on making, in good company. Each workshop pairs a local expert with a small group to create something they take home the same day: designing and pressing their own t-shirts, making jewellery and accessories, working with clay, print and other crafts that rotate with the seasons and the artists we host.
The format is deliberately low-pressure and social rather than instructional. It is the sensory, participatory side of the programming that Millennials and GenZ are increasingly drawn to, and it works equally well as an adult evening or a family afternoon with kids.
How Nouns is visible and integrated:
- Every workshop draws on the Nouns CC0 art library. In a t-shirt session, for example, participants choose from a curated set of Nouns graphics alongside artwork from the local artist leading the workshop, so people leave wearing Nouns by choice.
- Workshops led by visiting artists tie directly into our residency programme, extending each residency's reach into a live, local audience.
- Staff wear Nouns branded t-shirts.
Workshops run indoors or outdoors depending on the format and the weather, and they are among the first experiences we plan to charge tickets for as we move from free early events toward curated, paid programming.
---
## Movie Nights + Screening
The world of independent film makers is gigantic. Including the animation films and shorts that were funded by Nouns in past seasons.
**How Nouns will be visible an integrated:**
At every screening event, we'll have a trailer about Nouns that runs:
- before the movie starts
- during the break
- after the movie during the social time
- Staff will be wearing Nouns branded t-shirts
Screening can happen indoors and outdoors.
---
# Programming Schedule
*Consider the following a preliminary programming schedule. We will iterate to meet demand, always aiming at making the Clubhouse self-sufficient with impact and grow.*
### Quarterly Community Off-Sites
| Event | Event Size | Notes |
|---|---|---|
| West Algarve Beach Clean Ups | 30-40 PAX | |
| 1x Crypto/Web3/Local Business Afterwork Meetups with Algarve Evolution| 40-50 PAX | |
---
### Monthly Programming
| Event | Event Size | Notes |
|---|---|---|
| 1x Sip & Swing | 50-60 PAX | Every first Thursday of the month. Free drinks and balls on the driving range. Food is paid by attendees. |
| 1x Art Workshop | 10-25 PAX | Either for adults or for families with kids.|
| 1x Movie Nights; indoors and open air | 20-30 PAX | Screening indie filmmaker productions including Nouns productions, always with a trailer showcasing Nouns before and after each screening |
---
### Weekly
| Event | Size | Notes |
|---|---|---|
| Coworking | 10-20 PAX | Open Mo-Fr 9 - 6pm |
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visibility.
**Any media produced at workshops and summercamps that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
---
# Artist Residencies
We have the established relationships to create a local pull and distribution for people to show up to the events.
The artist residencies are a way for us to build out global reach and drive attention to the Clubhouse and Nouns.
I have proven this in many campaigns that the strategy works.
---
## Why does reach matter?
Consider the Artist Residencies part of our marketing strategy and part of the marketing working budget with which we create and capture demand on a global scale.
Any grant program as well as sponsors (beverages, product, fiscal sponsors) want reach and impressions = visibility.
**This is a crucial part for us to engineer success.**
---
## What will the budget cover as outlined in the breakdown?
The artist residency budget will cover:
- accommodation
- travel expenses
- daily budget for food & beverages
- art supplies if needed apart from tools and supplies (listed in the budget breakdown) available in the studio space
---
## What will the artist do?
The idea is for an artist to work from the Clubhouse and create artifacts for and with Nouns.
- Duration: 2-4 weeks
- Artist to create content about the process and publish on their socials, tagging the clubhouse and nouns as partners in their posts
- Release an artwork as CC0 that can be added to the Nouns art library
- A free mint for the community
**At the end of each artist's residency, we'll host a closing party/vernissage.**
---
# Relevant Local Network
We have established relationships across industries to make this a success.
1) **Algarve Evolution**
Is a local association that is focused on supporting innovation and entrepreneurship in the Algarve. They support with grant applications, meetups and amplifier.
2) **Joana**
Co-Initiator of the first digital art museum, [Museu Zer0](https://www.museu0.pt/en/). She will support us on all things related to grants applications as well, connecting with local artists in the Iberian region.
---
# Budget Plan
Sharing the costs in EUR because it will be spent in Euros and USD value for better context.
| Item | Monthly | EUR | USD | Notes |
|---|---|---|---|---|
| **Creative Studio** | | **7.000,00 €** | **$8.050,00** | |
| Heat Press | | 800,00 € | $920,00 | |
| Plotter | | 400,00 € | $460,00 | |
| Printer | | 200,00 € | $230,00 | |
| 3D Printer | | 800,00 € | $920,00 | |
| Sewing Machine | | 300,00 € | $345,00 | |
| Tools & Accessories | | 1.000,00 € | $1.150,00 | |
| Working station | | 1.500,00 € | $1.725,00 | |
| Camera Equipment | | 2.000,00 € | $2.300,00 | |
| | | | | |
| **Micro-Kitchenette Setup** | | **6.200,00 €** | **$7.130,00** | |
| Coffee Machine | | 3.000,00 € | $3.450,00 | |
| Grinder | | 1.200,00 € | $1.380,00 | |
| Accessories | | 1.000,00 € | $1.150,00 | |
| Sandwich Maker | | 500,00 € | $575,00 | |
| Fridge | | 500,00 € | $575,00 | |
| **Co-Working Area** | | **10.000,00 €** | **$11.500,00** | |
| Tables | | 5.000,00 € | $5.750,00 | |
| Chairs + Benches | | 5.000,00 € | $5.750,00 | |
| | | | | |
| **Marketing Working Budget** | | **12.000,00 €** | **$13.800,00** | |
| Artist Residency | | 8.000,00 € | $9.200,00 | |
| Signage + Branding | | 4.000,00 € | $4.600,00 | |
| | | | | |
| **Rent + Running Costs** | *monthly* | **18.420,00 €** | **$21.183,00** | |
| Rent | 1.000,00 € | 12.000,00 € | $13.800,00 | monthly stream|
| Water | 100,00 € | 1.200,00 € | $1.380,00 | year 1: covered by early event revenue |
| Electricity | 400,00 € | 4.800,00 € | $5.520,00 | year 1: covered by early event revenue |
| Starlink | 35,00 € | 420,00 € | $483,00 | year 1: covered by early event revenue |
| | | | | |
| **Other Items** | | **36.400,00 €** | **$41.860,00** | |
| Compensation | | 30.000,00 € | $34.500,00 | |
| Liability Insurance |*annually* | 800,00 € | $920,00 | |
| Multi-Risk Insurance | *annually*| 600,00 € | $690,00 | |
| Misc | | 5.000,00 € | $5.750,00 | |
| | | | | |
| Total | | 90.020,00 € | $103.523,00 | |
| | | | | |
| **Ask from Nouns** | | **83.600,00 €** | **$96.140,00** | |
---
# Roadmap
This is a projected roadmap. Changes to IRL productions can appear and will always be communicated timely and openly with the community.
**2026Q4**
- Opening Party in October
- monthly event programming
Objective: Establish newly opened Clubhouse ⌐◨-◨ for creative industry in the Algarve.
**2027Q1**
- Monthly event programming
Objective: Cultivate behavior for creative industry to return to Clubhouse ⌐◨-◨ for events and co-working.
**2027Q2**
- Artist Residency Campaign #1
- monthly event programming
- Introduce Clubhouse ⌐◨-◨ Membership
Objective:
- Drive international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- Drive Pre-Sign Ups to Clubhouse ⌐◨-◨ Membership
**2027Q3**
- Artist Residency Campaign #2
- monthly event programming
- Drive Clubhouse ⌐◨-◨ Membership Growth
- Introduce Kids Summercamps
- Kick off process to become an association
Objectives:
- Continue driving international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- grow demand for Clubhouse Membership
**2027Q4**
- monthly event programming
- Drive Clubhouse Membership Growth
Objectives:
- Drive Membership Growth
- Further cultivate Clubhouse ⌐◨-◨ as central hub for creative industry for Portugal and global talent
---
# FAQs
## What happens after year 1?
All the focus will be on making the clubhouse carry itself within a year. Which means we will further iterate in year 2 and lean into what works and the learnings from year 1 to build out and grow the Clubhouse Membership structure, reach and impact.
---
## What are the anticipated revenue streams to make this self-sufficient?
The Clubhouse is built to carry itself, and the ask is structured so Nouns funds the runway, not the running of it.
Year one:
Nouns covers the fit-out and twelve months of rent, the single heaviest fixed cost. From opening, event programming generates revenue, and that early revenue covers the running costs (water, electricity, Starlink). The grant is not subsidising utilities or operations, only the rent that buys us a full year to build demand.
Year two onward:
By the end of year one, membership covers the full fixed run-rate, with no further ask to Nouns. That is what self-sufficiency means here, and it is the whole point: Nouns gets a permanent European home that does not come back for more.
The breakeven is deliberately conservative:
Annual fixed run-rate to hold the space: ~19k EUR / 22k USD (rent plus running costs)
Target: 50 members × 32 EUR / 37 USD per month = 19.2k EUR / 22.2k USD per year
With monthly programming attracting roughly 1,000 people in year one, 50 members is a 5% conversion. We earn that by making early events free, so people experience the space before they are ever asked to pay. Insurance and all variable costs sit on top and are covered by ticketed experiences, not by the membership floor.
Membership is the floor. The experiences are the upside:
- Art + Creative Workshops
- Summercamps for Kids
- Movie Screening Events
- Seminars (Business / Marketing / Health / etc.)
- Curated Pop-Up Dinners
- Space rental for birthdays, company off-sites and private events
In parallel, I will pursue non-profit association status so the Clubhouse can apply for national and European grants supporting community and cultural initiatives, opening a funding base far larger than Nouns alone. Nouns funds the start. The Clubhouse funds the rest.
---
## What is the membership going to entail?
This is the area with the heaviest experiment.
We know from other similar membership programs what works:
1) access to events (which in our case will be free in the beginning to drive traffic and later more curated)
2) Access to product. E.g. small merch drops, culinaries (coffee/olive oil/etc.)
And then there's the things we'll experiment with and learn how much value it carries:
1) access during the week for co-working
2) access to the studio space to make merch for their local business, etc.
3) ...
---
## Are you going to open a cafe or restaurant?
No. The property was built as a clubhouse restaurant, but has no footfall for it.
And, I have no experience in the daily operations of running a café or restaurant.
I will work with catering services to provide food & beverages. They all agreed to come in to sell their goods to event participants with no upfront costs for coming.
---
## How is staffing organized?
My extended community of friends are all keen to step in and support me in this endeavor with regards to renovations, hosting events and more.
They have seen the work I was enabled to do with Nouns with Nouns Town LA, Haus of Nouns, World of Apps and many more and are excited to support me on this quest by offering a helping hand where needed, promote events, support at events, support the development of making the ⌐◨-◨ Clubhouse self-sufficient.
---
## Are there holiday rentals nearby?
Yes. There are tons of affordable airbnbs and holiday rentals from which you can walk, cycle or drive to the Clubhouse.
---
## How can the wider Nouns community participate in the ⌐◨-◨ Clubhouse?
**Sentiment to support:**
1) Follow us on social
2) Comment on our media
3) Send your friends and family to visit, if and when they travel to Portugal
**Actions to support:**
1) Curate your favorite artworks for the Clubhouse Library
2) Mint the artwork from the artists
3) If you have any, provide 3d models for workshops that can be printed with 3d printer
4) Come and visit, if you can
---
## What do we do with cash positive revenue?
- grow our flywheel: artist program + media publishing
- put towards becoming sustainable
- pay staff + founders + running costs
---
# What does the compensation cover?
The 30k covers full-time work for 5 months in the run-up from when the proposal passes to opening in October 2026. This is below my client rates, but lets me step away from client work for that period of time and give this the focus it needs to open well rather than half-built.
After opening, I draw nothing further from the grant. Any compensation from that point comes only from revenue, once the Clubhouse is cash positive.
---
## What's the role of benjamin.latsko.eth?
I'm going to work across all disciplines to make this happen:
- Marketing
- Branding
- Event Production
- whatever is needed
I will also work with friends on:
- building custom furniture for the space
- paint walls
- make the space pretty
- *probably also clean toilets from time to time*
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
Client portfolio spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
https://benjaminlatsko.com/
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.-clubhouse-chapter-1fixed the stream... again?! I'll wait for the devs to check and help. ⌐◨-◨
# ⌐◨-◨ Clubhouse – EUROPA
TLDR;
https://youtube.com/shorts/L7AQYZxETlM
I'm proposing to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.
In this proposal, I'm asking for 83.6k EUR / 96.1k USDC to get the interior of the Clubhouse ⌐◨-◨, one year of rental costs (excl. running costs for power, water, etc.) and a compensation for myself to being able to focus on this full time and not having to take on client work in the lead up to opening the doors in October 2026.
We are going to host 3 events a month, that's round about 36 events a year and aim on becoming self sufficient within a year.
**The goal is to fund artists and have a hub for Nouns that Nouns that can live forever.**
Why this is low-risk: The ask is capped and time-boxed, it funds rent and fit-out rather than open-ended operations. The fit-out assets keep their value and the space is designed to carry itself within twelve months. The downside is bounded. The upside is a permanent European home for Nouns that can scale into further chapters.
**Total ask is: 83.6k EUR / 96.1k USDC**
The success of this proposal is depended on public exposure. Therefor expect updates onchain on a quarterly basis and on socials on a rolling weekly basis.
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent.*
*I added an extensive FAQ section to the appendix*
---
# The Clubhouse ⌐◨-◨
The Clubhouse is located right at the golf driving range of the golf resort [Santo Antonio](https://www.saresorts.com/) in Budens, Portugal.
This golf resort is open to the public, no gates, not as exclusive compared to what some Nouners might have experienced in the US. Different continent, different rules.
This is a rare opportunity to open a creative space, a Clubhouse right next to a golf driving range. These areas are typically very protected from external businesses and initiatives to come in. However I was able to establish a good relationship with the managing director and he is excited about the concept which I'm proposing to you here.
The vision is to make this a state of the art Clubhouse ⌐◨-◨ with a membership program for creatives and professionals in crypto and AI that can scale across countries.
Think of this as the first base: ⌐◨-◨ Clubhouse Algarve
First and foremost, this will be an event space where we're cultivating the European division of the Nouns community. And, Monday to Friday, we'll open doors for members to co-work.
[Here](https://maps.app.goo.gl/heEaAJyqWvFS6Pic8) is the pin to the property on google maps.
https://youtu.be/Js48gPf-BPo
---
## What makes this venue special?
1) The location, right next to a golf driving range.
2) There is excessive outdoor space to expand events in size and impact.
3) The surroundings apart from restaurants and cafes:
30 sec to the Golf Driving Range
3 mins to the tennis courts
5 mins to the beach (surf)
12 mins to the padel court
25 mins to the harbor
60 mins to the international airport (Faro)
---
## Indoor
This property was built as a mid-sized portuguese bowling green clubhouse restaurant.
- 2x changing rooms
- 1x open back office
- 1x small kitchenette
- 1x L-shaped bar
- Dining area inside and outdoors
- Cozy firepit
open backoffice space for creative studio and look into the kitchenette
looking out North-East towards the driving range and parking
Looking out south, towards the bowling green
Some Specs
---
## Outdoor
1) Terrace
2) Portuguese BBQ
3) 2 x Bowling Green
4) Access to Driving Range
5) Parking space for app. 15 cars right at the Clubhouse + extra parking 2mins away.
The outdoor space spans across 2 massive bowling greens. I never heard about this sports before. I would describe it as a mix between Boccia and Bowling. Read more about it [here.](https://www.youtube.com/watch?v=wM8gTbTWpCg)
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.**
Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
---
## Are we targeting golfers?
Yes and No.
Yes, to the new generation of golfers.
This is our **secondary audience.**
No, to the old generation of golfers.
We will make sure that the new Gen coming to the driving range:
1) see that this is ⌐◨-◨
2) have opportunity to learn about Nouns from the outside of the Clubhouse through branding and a sign about Nouns
3) feel compelled to enter the Clubhouse
4) learn more about Nouns
---
# Signature Events
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1) Recreational, social sports activities
2) Sensory experiences
This is especially true for Millenials and GenZers.
That's why this is the perfect opportunity: We will offer recreational social sports activities, such as golf, surfing, padel, tennis, coastal hikes.
Sensory experiences like art workshops of all kinds, curated dinners, coffee and wine tasting.
Following are the event formats that will become the signature events of the ⌐◨-◨ Clubhouse.
---
## Sip and Swing
The formula is simple:
Golf Driving Range x Music x Free Drinks x Pizza x a group of Friends = Time well spent
- People will pay for their food.
- Drinks are free.
- Golf balls at the driving range will be free (for the event).
- The golf resort will provide extra golf clubs for the event.
**How Nouns will be visible an integrated:**
At every Sip and Swing event, we'll have:
- visual cues and branding at the driving range
- The clubhouse will be open for people to circulate and we'll have a trailer about Nouns being projected
- Staff will be wearing Nouns branded t-shirts
Sip and Swing will always happen at the Driving Range and potentially expand as a pop up concept to other golf courses in the region to drive more people to our Clubhouse.
---
## Art and Creative Workshops
Hands-on making, in good company. Each workshop pairs a local expert with a small group to create something they take home the same day: designing and pressing their own t-shirts, making jewellery and accessories, working with clay, print and other crafts that rotate with the seasons and the artists we host.
The format is deliberately low-pressure and social rather than instructional. It is the sensory, participatory side of the programming that Millennials and GenZ are increasingly drawn to, and it works equally well as an adult evening or a family afternoon with kids.
How Nouns is visible and integrated:
- Every workshop draws on the Nouns CC0 art library. In a t-shirt session, for example, participants choose from a curated set of Nouns graphics alongside artwork from the local artist leading the workshop, so people leave wearing Nouns by choice.
- Workshops led by visiting artists tie directly into our residency programme, extending each residency's reach into a live, local audience.
- Staff wear Nouns branded t-shirts.
Workshops run indoors or outdoors depending on the format and the weather, and they are among the first experiences we plan to charge tickets for as we move from free early events toward curated, paid programming.
---
## Movie Nights + Screening
The world of independent film makers is gigantic. Including the animation films and shorts that were funded by Nouns in past seasons.
**How Nouns will be visible an integrated:**
At every screening event, we'll have a trailer about Nouns that runs:
- before the movie starts
- during the break
- after the movie during the social time
- Staff will be wearing Nouns branded t-shirts
Screening can happen indoors and outdoors.
---
# Programming Schedule
*Consider the following a preliminary programming schedule. We will iterate to meet demand, always aiming at making the Clubhouse self-sufficient with impact and grow.*
### Quarterly Community Off-Sites
| Event | Event Size | Notes |
|---|---|---|
| West Algarve Beach Clean Ups | 30-40 PAX | |
| 1x Crypto/Web3/Local Business Afterwork Meetups with Algarve Evolution| 40-50 PAX | |
---
### Monthly Programming
| Event | Event Size | Notes |
|---|---|---|
| 1x Sip & Swing | 50-60 PAX | Every first Thursday of the month. Free drinks and balls on the driving range. Food is paid by attendees. |
| 1x Art Workshop | 10-25 PAX | Either for adults or for families with kids.|
| 1x Movie Nights; indoors and open air | 20-30 PAX | Screening indie filmmaker productions including Nouns productions, always with a trailer showcasing Nouns before and after each screening |
---
### Weekly
| Event | Size | Notes |
|---|---|---|
| Coworking | 10-20 PAX | Open Mo-Fr 9 - 6pm |
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visibility.
**Any media produced at workshops and summercamps that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
---
# Artist Residencies
We have the established relationships to create a local pull and distribution for people to show up to the events.
The artist residencies are a way for us to build out global reach and drive attention to the Clubhouse and Nouns.
I have proven this in many campaigns that the strategy works.
---
## Why does reach matter?
Consider the Artist Residencies part of our marketing strategy and part of the marketing working budget with which we create and capture demand on a global scale.
Any grant program as well as sponsors (beverages, product, fiscal sponsors) want reach and impressions = visibility.
**This is a crucial part for us to engineer success.**
---
## What will the budget cover as outlined in the breakdown?
The artist residency budget will cover:
- accommodation
- travel expenses
- daily budget for food & beverages
- art supplies if needed apart from tools and supplies (listed in the budget breakdown) available in the studio space
---
## What will the artist do?
The idea is for an artist to work from the Clubhouse and create artifacts for and with Nouns.
- Duration: 2-4 weeks
- Artist to create content about the process and publish on their socials, tagging the clubhouse and nouns as partners in their posts
- Release an artwork as CC0 that can be added to the Nouns art library
- A free mint for the community
**At the end of each artist's residency, we'll host a closing party/vernissage.**
---
# Relevant Local Network
We have established relationships across industries to make this a success.
1) **Algarve Evolution**
Is a local association that is focused on supporting innovation and entrepreneurship in the Algarve. They support with grant applications, meetups and amplifier.
2) **Joana**
Co-Initiator of the first digital art museum, [Museu Zer0](https://www.museu0.pt/en/). She will support us on all things related to grants applications as well, connecting with local artists in the Iberian region.
---
# Budget Plan
Sharing the costs in EUR because it will be spent in Euros and USD value for better context.
| Item | Monthly | EUR | USD | Notes |
|---|---|---|---|---|
| **Creative Studio** | | **7.000,00 €** | **$8.050,00** | |
| Heat Press | | 800,00 € | $920,00 | |
| Plotter | | 400,00 € | $460,00 | |
| Printer | | 200,00 € | $230,00 | |
| 3D Printer | | 800,00 € | $920,00 | |
| Sewing Machine | | 300,00 € | $345,00 | |
| Tools & Accessories | | 1.000,00 € | $1.150,00 | |
| Working station | | 1.500,00 € | $1.725,00 | |
| Camera Equipment | | 2.000,00 € | $2.300,00 | |
| | | | | |
| **Micro-Kitchenette Setup** | | **6.200,00 €** | **$7.130,00** | |
| Coffee Machine | | 3.000,00 € | $3.450,00 | |
| Grinder | | 1.200,00 € | $1.380,00 | |
| Accessories | | 1.000,00 € | $1.150,00 | |
| Sandwich Maker | | 500,00 € | $575,00 | |
| Fridge | | 500,00 € | $575,00 | |
| **Co-Working Area** | | **10.000,00 €** | **$11.500,00** | |
| Tables | | 5.000,00 € | $5.750,00 | |
| Chairs + Benches | | 5.000,00 € | $5.750,00 | |
| | | | | |
| **Marketing Working Budget** | | **12.000,00 €** | **$13.800,00** | |
| Artist Residency | | 8.000,00 € | $9.200,00 | |
| Signage + Branding | | 4.000,00 € | $4.600,00 | |
| | | | | |
| **Rent + Running Costs** | *monthly* | **18.420,00 €** | **$21.183,00** | |
| Rent | 1.000,00 € | 12.000,00 € | $13.800,00 | monthly stream|
| Water | 100,00 € | 1.200,00 € | $1.380,00 | year 1: covered by early event revenue |
| Electricity | 400,00 € | 4.800,00 € | $5.520,00 | year 1: covered by early event revenue |
| Starlink | 35,00 € | 420,00 € | $483,00 | year 1: covered by early event revenue |
| | | | | |
| **Other Items** | | **36.400,00 €** | **$41.860,00** | |
| Compensation | | 30.000,00 € | $34.500,00 | |
| Liability Insurance |*annually* | 800,00 € | $920,00 | |
| Multi-Risk Insurance | *annually*| 600,00 € | $690,00 | |
| Misc | | 5.000,00 € | $5.750,00 | |
| | | | | |
| Total | | 90.020,00 € | $103.523,00 | |
| | | | | |
| **Ask from Nouns** | | **83.600,00 €** | **$96.140,00** | |
---
# Roadmap
This is a projected roadmap. Changes to IRL productions can appear and will always be communicated timely and openly with the community.
**2026Q4**
- Opening Party in October
- monthly event programming
Objective: Establish newly opened Clubhouse ⌐◨-◨ for creative industry in the Algarve.
**2027Q1**
- Monthly event programming
Objective: Cultivate behavior for creative industry to return to Clubhouse ⌐◨-◨ for events and co-working.
**2027Q2**
- Artist Residency Campaign #1
- monthly event programming
- Introduce Clubhouse ⌐◨-◨ Membership
Objective:
- Drive international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- Drive Pre-Sign Ups to Clubhouse ⌐◨-◨ Membership
**2027Q3**
- Artist Residency Campaign #2
- monthly event programming
- Drive Clubhouse ⌐◨-◨ Membership Growth
- Introduce Kids Summercamps
- Kick off process to become an association
Objectives:
- Continue driving international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- grow demand for Clubhouse Membership
**2027Q4**
- monthly event programming
- Drive Clubhouse Membership Growth
Objectives:
- Drive Membership Growth
- Further cultivate Clubhouse ⌐◨-◨ as central hub for creative industry for Portugal and global talent
---
# FAQs
## What happens after year 1?
All the focus will be on making the clubhouse carry itself within a year. Which means we will further iterate in year 2 and lean into what works and the learnings from year 1 to build out and grow the Clubhouse Membership structure, reach and impact.
---
## What are the anticipated revenue streams to make this self-sufficient?
The Clubhouse is built to carry itself, and the ask is structured so Nouns funds the runway, not the running of it.
Year one:
Nouns covers the fit-out and twelve months of rent, the single heaviest fixed cost. From opening, event programming generates revenue, and that early revenue covers the running costs (water, electricity, Starlink). The grant is not subsidising utilities or operations, only the rent that buys us a full year to build demand.
Year two onward:
By the end of year one, membership covers the full fixed run-rate, with no further ask to Nouns. That is what self-sufficiency means here, and it is the whole point: Nouns gets a permanent European home that does not come back for more.
The breakeven is deliberately conservative:
Annual fixed run-rate to hold the space: ~19k EUR / 22k USD (rent plus running costs)
Target: 50 members × 32 EUR / 37 USD per month = 19.2k EUR / 22.2k USD per year
With monthly programming attracting roughly 1,000 people in year one, 50 members is a 5% conversion. We earn that by making early events free, so people experience the space before they are ever asked to pay. Insurance and all variable costs sit on top and are covered by ticketed experiences, not by the membership floor.
Membership is the floor. The experiences are the upside:
- Art + Creative Workshops
- Summercamps for Kids
- Movie Screening Events
- Seminars (Business / Marketing / Health / etc.)
- Curated Pop-Up Dinners
- Space rental for birthdays, company off-sites and private events
In parallel, I will pursue non-profit association status so the Clubhouse can apply for national and European grants supporting community and cultural initiatives, opening a funding base far larger than Nouns alone. Nouns funds the start. The Clubhouse funds the rest.
---
## What is the membership going to entail?
This is the area with the heaviest experiment.
We know from other similar membership programs what works:
1) access to events (which in our case will be free in the beginning to drive traffic and later more curated)
2) Access to product. E.g. small merch drops, culinaries (coffee/olive oil/etc.)
And then there's the things we'll experiment with and learn how much value it carries:
1) access during the week for co-working
2) access to the studio space to make merch for their local business, etc.
3) ...
---
## Are you going to open a cafe or restaurant?
No. The property was built as a clubhouse restaurant, but has no footfall for it.
And, I have no experience in the daily operations of running a café or restaurant.
I will work with catering services to provide food & beverages. They all agreed to come in to sell their goods to event participants with no upfront costs for coming.
---
## How is staffing organized?
My extended community of friends are all keen to step in and support me in this endeavor with regards to renovations, hosting events and more.
They have seen the work I was enabled to do with Nouns with Nouns Town LA, Haus of Nouns, World of Apps and many more and are excited to support me on this quest by offering a helping hand where needed, promote events, support at events, support the development of making the ⌐◨-◨ Clubhouse self-sufficient.
---
## Are there holiday rentals nearby?
Yes. There are tons of affordable airbnbs and holiday rentals from which you can walk, cycle or drive to the Clubhouse.
---
## How can the wider Nouns community participate in the ⌐◨-◨ Clubhouse?
**Sentiment to support:**
1) Follow us on social
2) Comment on our media
3) Send your friends and family to visit, if and when they travel to Portugal
**Actions to support:**
1) Curate your favorite artworks for the Clubhouse Library
2) Mint the artwork from the artists
3) If you have any, provide 3d models for workshops that can be printed with 3d printer
4) Come and visit, if you can
---
## What do we do with cash positive revenue?
- grow our flywheel: artist program + media publishing
- put towards becoming sustainable
- pay staff + founders + running costs
---
# What does the compensation cover?
The 30k covers full-time work for 5 months in the run-up from when the proposal passes to opening in October 2026. This is below my client rates, but lets me step away from client work for that period of time and give this the focus it needs to open well rather than half-built.
After opening, I draw nothing further from the grant. Any compensation from that point comes only from revenue, once the Clubhouse is cash positive.
---
## What's the role of benjamin.latsko.eth?
I'm going to work across all disciplines to make this happen:
- Marketing
- Branding
- Event Production
- whatever is needed
I will also work with friends on:
- building custom furniture for the space
- paint walls
- make the space pretty
- *probably also clean toilets from time to time*
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
Client portfolio spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
https://benjaminlatsko.com/
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.-clubhouse-chapter-1
# ⌐◨-◨ Clubhouse – EUROPA
TLDR;
https://youtube.com/shorts/L7AQYZxETlM
I'm proposing to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.
In this proposal, I'm asking for 83.6k EUR / 96.1k USDC to get the interior of the Clubhouse ⌐◨-◨, one year of rental costs (excl. running costs for power, water, etc.) and a compensation for myself to being able to focus on this full time and not having to take on client work in the lead up to opening the doors in October 2026.
We are going to host 3 events a month, that's round about 36 events a year and aim on becoming self sufficient within a year.
**The goal is to fund artists and have a hub for Nouns that Nouns that can live forever.**
Why this is low-risk: The ask is capped and time-boxed, it funds rent and fit-out rather than open-ended operations. The fit-out assets keep their value and the space is designed to carry itself within twelve months. The downside is bounded. The upside is a permanent European home for Nouns that can scale into further chapters.
**Total ask is: 83.6k EUR / 96.1k USDC**
The success of this proposal is depended on public exposure. Therefor expect updates onchain on a quarterly basis and on socials on a rolling weekly basis.
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent.*
*I added an extensive FAQ section to the appendix*
---
# The Clubhouse ⌐◨-◨
The Clubhouse is located right at the golf driving range of the golf resort [Santo Antonio](https://www.saresorts.com/) in Budens, Portugal.
This golf resort is open to the public, no gates, not as exclusive compared to what some Nouners might have experienced in the US. Different continent, different rules.
This is a rare opportunity to open a creative space, a Clubhouse right next to a golf driving range. These areas are typically very protected from external businesses and initiatives to come in. However I was able to establish a good relationship with the managing director and he is excited about the concept which I'm proposing to you here.
The vision is to make this a state of the art Clubhouse ⌐◨-◨ with a membership program for creatives and professionals in crypto and AI that can scale across countries.
Think of this as the first base: ⌐◨-◨ Clubhouse Algarve
First and foremost, this will be an event space where we're cultivating the European division of the Nouns community. And, Monday to Friday, we'll open doors for members to co-work.
[Here](https://maps.app.goo.gl/heEaAJyqWvFS6Pic8) is the pin to the property on google maps.
https://youtu.be/Js48gPf-BPo
---
## What makes this venue special?
1) The location, right next to a golf driving range.
2) There is excessive outdoor space to expand events in size and impact.
3) The surroundings apart from restaurants and cafes:
30 sec to the Golf Driving Range
3 mins to the tennis courts
5 mins to the beach (surf)
12 mins to the padel court
25 mins to the harbor
60 mins to the international airport (Faro)
---
## Indoor
This property was built as a mid-sized portuguese bowling green clubhouse restaurant.
- 2x changing rooms
- 1x open back office
- 1x small kitchenette
- 1x L-shaped bar
- Dining area inside and outdoors
- Cozy firepit
open backoffice space for creative studio and look into the kitchenette
looking out North-East towards the driving range and parking
Looking out south, towards the bowling green
Some Specs
---
## Outdoor
1) Terrace
2) Portuguese BBQ
3) 2 x Bowling Green
4) Access to Driving Range
5) Parking space for app. 15 cars right at the Clubhouse + extra parking 2mins away.
The outdoor space spans across 2 massive bowling greens. I never heard about this sports before. I would describe it as a mix between Boccia and Bowling. Read more about it [here.](https://www.youtube.com/watch?v=wM8gTbTWpCg)
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.**
Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
---
## Are we targeting golfers?
Yes and No.
Yes, to the new generation of golfers.
This is our **secondary audience.**
No, to the old generation of golfers.
We will make sure that the new Gen coming to the driving range:
1) see that this is ⌐◨-◨
2) have opportunity to learn about Nouns from the outside of the Clubhouse through branding and a sign about Nouns
3) feel compelled to enter the Clubhouse
4) learn more about Nouns
---
# Signature Events
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1) Recreational, social sports activities
2) Sensory experiences
This is especially true for Millenials and GenZers.
That's why this is the perfect opportunity: We will offer recreational social sports activities, such as golf, surfing, padel, tennis, coastal hikes.
Sensory experiences like art workshops of all kinds, curated dinners, coffee and wine tasting.
Following are the event formats that will become the signature events of the ⌐◨-◨ Clubhouse.
---
## Sip and Swing
The formula is simple:
Golf Driving Range x Music x Free Drinks x Pizza x a group of Friends = Time well spent
- People will pay for their food.
- Drinks are free.
- Golf balls at the driving range will be free (for the event).
- The golf resort will provide extra golf clubs for the event.
**How Nouns will be visible an integrated:**
At every Sip and Swing event, we'll have:
- visual cues and branding at the driving range
- The clubhouse will be open for people to circulate and we'll have a trailer about Nouns being projected
- Staff will be wearing Nouns branded t-shirts
Sip and Swing will always happen at the Driving Range and potentially expand as a pop up concept to other golf courses in the region to drive more people to our Clubhouse.
---
## Art and Creative Workshops
Hands-on making, in good company. Each workshop pairs a local expert with a small group to create something they take home the same day: designing and pressing their own t-shirts, making jewellery and accessories, working with clay, print and other crafts that rotate with the seasons and the artists we host.
The format is deliberately low-pressure and social rather than instructional. It is the sensory, participatory side of the programming that Millennials and GenZ are increasingly drawn to, and it works equally well as an adult evening or a family afternoon with kids.
How Nouns is visible and integrated:
- Every workshop draws on the Nouns CC0 art library. In a t-shirt session, for example, participants choose from a curated set of Nouns graphics alongside artwork from the local artist leading the workshop, so people leave wearing Nouns by choice.
- Workshops led by visiting artists tie directly into our residency programme, extending each residency's reach into a live, local audience.
- Staff wear Nouns branded t-shirts.
Workshops run indoors or outdoors depending on the format and the weather, and they are among the first experiences we plan to charge tickets for as we move from free early events toward curated, paid programming.
---
## Movie Nights + Screening
The world of independent film makers is gigantic. Including the animation films and shorts that were funded by Nouns in past seasons.
**How Nouns will be visible an integrated:**
At every screening event, we'll have a trailer about Nouns that runs:
- before the movie starts
- during the break
- after the movie during the social time
- Staff will be wearing Nouns branded t-shirts
Screening can happen indoors and outdoors.
---
# Programming Schedule
### Quarterly Community Off-Sites
| Event | Event Size | Notes |
|---|---|---|
| West Algarve Beach Clean Ups | 30-40 PAX | |
| 1x Crypto/Web3/Local Business Afterwork Meetups with Algarve Evolution| 40-50 PAX | |
---
### Monthly Programming
| Event | Event Size | Notes |
|---|---|---|
| 1x Sip & Swing | 50-60 PAX | Every first Thursday of the month. Free drinks and balls on the driving range. Food is paid by attendees. |
| 1x Art Workshop | 10-25 PAX | Either for adults or for families with kids.|
| 1x Movie Nights; indoors and open air | 20-30 PAX | Screening indie filmmaker productions including Nouns productions, always with a trailer showcasing Nouns before and after each screening |
---
### Weekly
| Event | Size | Notes |
|---|---|---|
| Coworking | 10-20 PAX | Open Mo-Fr 9 - 6pm |
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops and summercamps that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
---
# Artist Residencies
We have the established relationships to create a local pull and distribution for people to show up to the events.
The artist residencies are a way for us to build out global reach and drive attention to the Clubhouse and Nouns.
I have proven this in many campaigns that the strategy works.
---
## Why does reach matter?
Consider the Artist Residencies part of our marketing strategy and part of the marketing working budget with which we create and capture demand on a global scale.
Any grant program as well as sponsors (beverages, product, fiscal sponsors) want reach and impressions = visibility.
**This is a crucial part for us to engineer success.**
---
## What will the budget cover as outlined in the breakdown?
The artist residency budget will cover:
- accommodation
- travel expenses
- daily budget for food & beverages
- art supplies if needed apart from tools and supplies (listed in the budget breakdown) available in the studio space
---
## What will the artist do?
The idea is for an artist to work from the Clubhouse and create artifacts for and with Nouns.
- Duration: 2-4 weeks
- Artist to create content about the process and publish on their socials, tagging the clubhouse and nouns as partners in their posts
- Release an artwork as CC0 that can be added to the Nouns art library
- A free mint for the community
**At the end of each artist's residency, we'll host a closing party/vernissage.**
---
# Relevant Local Network
We have established relationships across industries to make this a success.
1) **Algarve Evolution**
Is a local association that is focused on supporting innovation and entrepreneurship in the Algarve. They support with grant applications, meetups and amplifier.
2) **Joana**
Co-Initiator of the first digital art museum, [Museu Zer0](https://www.museu0.pt/en/). She will support us on all things related to grants applications as well, connecting with local artists in the Iberian region.
---
# Budget Plan
Sharing the costs in EUR because it will be spent in Euros and USD value for better context.
| Item | Monthly | EUR | USD | Notes |
|---|---|---|---|---|
| **Creative Studio** | | **7.000,00 €** | **$8.050,00** | |
| Heat Press | | 800,00 € | $920,00 | |
| Plotter | | 400,00 € | $460,00 | |
| Printer | | 200,00 € | $230,00 | |
| 3D Printer | | 800,00 € | $920,00 | |
| Sewing Machine | | 300,00 € | $345,00 | |
| Tools & Accessories | | 1.000,00 € | $1.150,00 | |
| Working station | | 1.500,00 € | $1.725,00 | |
| Camera Equipment | | 2.000,00 € | $2.300,00 | |
| | | | | |
| **Micro-Kitchenette Setup** | | **6.200,00 €** | **$7.130,00** | |
| Coffee Machine | | 3.000,00 € | $3.450,00 | |
| Grinder | | 1.200,00 € | $1.380,00 | |
| Accessories | | 1.000,00 € | $1.150,00 | |
| Sandwich Maker | | 500,00 € | $575,00 | |
| Fridge | | 500,00 € | $575,00 | |
| **Co-Working Area** | | **10.000,00 €** | **$11.500,00** | |
| Tables | | 5.000,00 € | $5.750,00 | |
| Chairs + Benches | | 5.000,00 € | $5.750,00 | |
| | | | | |
| **Marketing Working Budget** | | **12.000,00 €** | **$13.800,00** | |
| Artist Residency | | 8.000,00 € | $9.200,00 | |
| Signage + Branding | | 4.000,00 € | $4.600,00 | |
| | | | | |
| **Rent + Running Costs** | *monthly* | **18.420,00 €** | **$21.183,00** | |
| Rent | 1.000,00 € | 12.000,00 € | $13.800,00 | monthly stream|
| Water | 100,00 € | 1.200,00 € | $1.380,00 | year 1: covered by early event revenue |
| Electricity | 400,00 € | 4.800,00 € | $5.520,00 | year 1: covered by early event revenue |
| Starlink | 35,00 € | 420,00 € | $483,00 | year 1: covered by early event revenue |
| | | | | |
| **Other Items** | | **36.400,00 €** | **$41.860,00** | |
| Compensation | | 30.000,00 € | $34.500,00 | |
| Liability Insurance |*annually* | 800,00 € | $920,00 | |
| Multi-Risk Insurance | *annually*| 600,00 € | $690,00 | |
| Misc | | 5.000,00 € | $5.750,00 | |
| | | | | |
| Total | | 90.020,00 € | $103.523,00 | |
| | | | | |
| **Ask from Nouns** | | **83.600,00 €** | **$96.140,00** | |
---
# Roadmap
This is a projected roadmap. Changes to IRL productions can appear and will always be communicated timely and openly with the community.
**2026Q4**
- Opening Party in October
- monthly event programming
Objective: Establish newly opened Clubhouse ⌐◨-◨ for creative industry in the Algarve.
**2027Q1**
- Monthly event programming
Objective: Cultivate behavior for creative industry to return to Clubhouse ⌐◨-◨ for events and co-working.
**2027Q2**
- Artist Residency Campaign #1
- monthly event programming
- Introduce Clubhouse ⌐◨-◨ Membership
Objective:
- Drive international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- Drive Pre-Sign Ups to Clubhouse ⌐◨-◨ Membership
**2027Q3**
- Artist Residency Campaign #2
- monthly event programming
- Drive Clubhouse ⌐◨-◨ Membership Growth
- Introduce Kids Summercamps
- Kick off process to become an association
Objectives:
- Continue driving international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- grow demand for Clubhouse Membership
**2027Q4**
- monthly event programming
- Drive Clubhouse Membership Growth
Objectives:
- Drive Membership Growth
- Further cultivate Clubhouse ⌐◨-◨ as central hub for creative industry for Portugal and global talent
---
# FAQs
## What happens after year 1?
All the focus will be on making the clubhouse carry itself within a year. Which means we will further iterate in year 2 and lean into what works and the learnings from year 1 to build out and grow the Clubhouse Membership structure, reach and impact.
---
## What are the anticipated revenue streams to make this self-sufficient?
The Clubhouse is built to carry itself, and the ask is structured so Nouns funds the runway, not the running of it.
Year one:
Nouns covers the fit-out and twelve months of rent, the single heaviest fixed cost. From opening, event programming generates revenue, and that early revenue covers the running costs (water, electricity, Starlink). The grant is not subsidising utilities or operations, only the rent that buys us a full year to build demand.
Year two onward:
By the end of year one, membership covers the full fixed run-rate, with no further ask to Nouns. That is what self-sufficiency means here, and it is the whole point: Nouns gets a permanent European home that does not come back for more.
The breakeven is deliberately conservative:
Annual fixed run-rate to hold the space: ~19k EUR / 22k USD (rent plus running costs)
Target: 50 members × 32 EUR / 37 USD per month = 19.2k EUR / 22.2k USD per year
With monthly programming attracting roughly 1,000 people in year one, 50 members is a 5% conversion. We earn that by making early events free, so people experience the space before they are ever asked to pay. Insurance and all variable costs sit on top and are covered by ticketed experiences, not by the membership floor.
Membership is the floor. The experiences are the upside:
- Art + Creative Workshops
- Summercamps for Kids
- Movie Screening Events
- Seminars (Business / Marketing / Health / etc.)
- Curated Pop-Up Dinners
- Space rental for birthdays, company off-sites and private events
In parallel, I will pursue non-profit association status so the Clubhouse can apply for national and European grants supporting community and cultural initiatives, opening a funding base far larger than Nouns alone. Nouns funds the start. The Clubhouse funds the rest.
---
## What is the membership going to entail?
This is the area with the heaviest experiment.
We know from other similar membership programs what works:
1) access to events (which in our case will be free in the beginning to drive traffic and later more curated)
2) Access to product. E.g. small merch drops, culinaries (coffee/olive oil/etc.)
And then there's the things we'll experiment with and learn how much value it carries:
1) access during the week for co-working
2) access to the studio space to make merch for their local business, etc.
3) ...
---
## Are you going to open a cafe or restaurant?
No. The property was built as a clubhouse restaurant, but has no footfall for it.
And, I have no experience in the daily operations of running a café or restaurant.
I will work with catering services to provide food & beverages. They all agreed to come in to sell their goods to event participants with no upfront costs for coming.
---
## How is staffing organized?
My extended community of friends are all keen to step in and support me in this endeavor with regards to renovations, hosting events and more.
They have seen the work I was enabled to do with Nouns with Nouns Town LA, Haus of Nouns, World of Apps and many more and are excited to support me on this quest by offering a helping hand where needed, promote events, support at events, support the development of making the ⌐◨-◨ Clubhouse self-sufficient.
---
## Are there holiday rentals nearby?
Yes. There are tons of affordable airbnbs and holiday rentals from which you can walk, cycle or drive to the Clubhouse.
---
## How can the wider Nouns community participate in the ⌐◨-◨ Clubhouse?
**Sentiment to support:**
1) Follow us on social
2) Comment on our media
3) Send your friends and family to visit, if and when they travel to Portugal
**Actions to support:**
1) Curate your favorite artworks for the Clubhouse Library
2) Mint the artwork from the artists
3) If you have any, provide 3d models for workshops that can be printed with 3d printer
4) Come and visit, if you can
---
## What do we do with cash positive revenue?
- grow our flywheel: artist program + media publishing
- put towards becoming sustainable
- pay staff + founders + running costs
---
# What does the compensation cover?
The 30k covers full-time work for 5 months in the run-up from when the proposal passes to opening in October 2026. This is below my client rates, but lets me step away from client work for that period of time and give this the focus it needs to open well rather than half-built.
After opening, I draw nothing further from the grant. Any compensation from that point comes only from revenue, once the Clubhouse is cash positive.
---
## What's the role of benjamin.latsko.eth?
I'm going to work across all disciplines to make this happen:
- Marketing
- Branding
- Event Production
- whatever is needed
I will also work with friends on:
- building custom furniture for the space
- paint walls
- make the space pretty
- *probably also clean toilets from time to time*
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
Client portfolio spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
https://benjaminlatsko.com/
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.-clubhouse-chapter-1Fixed streaming issues
# ⌐◨-◨ Clubhouse – EUROPA
TLDR;
https://youtube.com/shorts/L7AQYZxETlM
I'm proposing to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.
In this proposal, I'm asking for 83.6k EUR / 96.1k USDC to get the interior of the Clubhouse ⌐◨-◨, one year of rental costs (excl. running costs for power, water, etc.) and a compensation for myself to being able to focus on this full time and not having to take on client work in the lead up to opening the doors in October 2026.
We are going to host 3 events a month, that's round about 36 events a year and aim on becoming self sufficient within a year.
**The goal is to fund artists and have a hub for Nouns that Nouns that can live forever.**
Why this is low-risk: The ask is capped and time-boxed, it funds rent and fit-out rather than open-ended operations. The fit-out assets keep their value and the space is designed to carry itself within twelve months. The downside is bounded. The upside is a permanent European home for Nouns that can scale into further chapters.
**Total ask is: 83.6k EUR / 96.1k USDC**
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent.*
*I added an extensive FAQ section to the appendix*
---
# The Clubhouse ⌐◨-◨
The Clubhouse is located right at the golf driving range of the golf resort [Santo Antonio](https://www.saresorts.com/) in Budens, Portugal.
This golf resort is open to the public, no gates, not as exclusive compared to what some Nouners might have experienced in the US. Different continent, different rules.
This is a rare opportunity to open a creative space, a Clubhouse right next to a golf driving range. These areas are typically very protected from external businesses and initiatives to come in. However I was able to establish a good relationship with the managing director and he is excited about the concept which I'm proposing to you here.
The vision is to make this a state of the art Clubhouse ⌐◨-◨ with a membership program for creatives and professionals in crypto and AI that can scale across countries.
Think of this as the first base: ⌐◨-◨ Clubhouse Algarve
First and foremost, this will be an event space where we're cultivating the European division of the Nouns community. And, Monday to Friday, we'll open doors for members to co-work.
[Here](https://maps.app.goo.gl/heEaAJyqWvFS6Pic8) is the pin to the property on google maps.
https://youtu.be/Js48gPf-BPo
---
## What makes this venue special?
1) The location, right next to a golf driving range.
2) There is excessive outdoor space to expand events in size and impact.
3) The surroundings apart from restaurants and cafes:
30 sec to the Golf Driving Range
3 mins to the tennis courts
5 mins to the beach (surf)
12 mins to the padel court
25 mins to the harbor
60 mins to the international airport (Faro)
---
## Indoor
This property was built as a mid-sized portuguese bowling green clubhouse restaurant.
- 2x changing rooms
- 1x open back office
- 1x small kitchenette
- 1x L-shaped bar
- Dining area inside and outdoors
- Cozy firepit
open backoffice space for creative studio and look into the kitchenette
looking out North-East towards the driving range and parking
Looking out south, towards the bowling green
Some Specs
---
## Outdoor
1) Terrace
2) Portuguese BBQ
3) 2 x Bowling Green
4) Access to Driving Range
5) Parking space for app. 15 cars right at the Clubhouse + extra parking 2mins away.
The outdoor space spans across 2 massive bowling greens. I never heard about this sports before. I would describe it as a mix between Boccia and Bowling. Read more about it [here.](https://www.youtube.com/watch?v=wM8gTbTWpCg)
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.**
Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
---
## Are we targeting golfers?
Yes and No.
Yes, to the new generation of golfers.
This is our **secondary audience.**
No, to the old generation of golfers.
We will make sure that the new Gen coming to the driving range:
1) see that this is ⌐◨-◨
2) have opportunity to learn about Nouns from the outside of the Clubhouse through branding and a sign about Nouns
3) feel compelled to enter the Clubhouse
4) learn more about Nouns
---
# Signature Events
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1) Recreational, social sports activities
2) Sensory experiences
This is especially true for Millenials and GenZers.
That's why this is the perfect opportunity: We will offer recreational social sports activities, such as golf, surfing, padel, tennis, coastal hikes.
Sensory experiences like art workshops of all kinds, curated dinners, coffee and wine tasting.
Following are the event formats that will become the signature events of the ⌐◨-◨ Clubhouse.
---
## Sip and Swing
The formula is simple:
Golf Driving Range x Music x Free Drinks x Pizza x a group of Friends = Time well spent
- People will pay for their food.
- Drinks are free.
- Golf balls at the driving range will be free (for the event).
- The golf resort will provide extra golf clubs for the event.
**How Nouns will be visible an integrated:**
At every Sip and Swing event, we'll have:
- visual cues and branding at the driving range
- The clubhouse will be open for people to circulate and we'll have a trailer about Nouns being projected
- Staff will be wearing Nouns branded t-shirts
Sip and Swing will always happen at the Driving Range and potentially expand as a pop up concept to other golf courses in the region to drive more people to our Clubhouse.
---
## Art and Creative Workshops
Hands-on making, in good company. Each workshop pairs a local expert with a small group to create something they take home the same day: designing and pressing their own t-shirts, making jewellery and accessories, working with clay, print and other crafts that rotate with the seasons and the artists we host.
The format is deliberately low-pressure and social rather than instructional. It is the sensory, participatory side of the programming that Millennials and GenZ are increasingly drawn to, and it works equally well as an adult evening or a family afternoon with kids.
How Nouns is visible and integrated:
- Every workshop draws on the Nouns CC0 art library. In a t-shirt session, for example, participants choose from a curated set of Nouns graphics alongside artwork from the local artist leading the workshop, so people leave wearing Nouns by choice.
- Workshops led by visiting artists tie directly into our residency programme, extending each residency's reach into a live, local audience.
- Staff wear Nouns branded t-shirts.
Workshops run indoors or outdoors depending on the format and the weather, and they are among the first experiences we plan to charge tickets for as we move from free early events toward curated, paid programming.
---
## Movie Nights + Screening
The world of independent film makers is gigantic. Including the animation films and shorts that were funded by Nouns in past seasons.
**How Nouns will be visible an integrated:**
At every screening event, we'll have a trailer about Nouns that runs:
- before the movie starts
- during the break
- after the movie during the social time
- Staff will be wearing Nouns branded t-shirts
Screening can happen indoors and outdoors.
---
# Programming Schedule
### Quarterly Community Off-Sites
| Event | Event Size | Notes |
|---|---|---|
| West Algarve Beach Clean Ups | 30-40 PAX | |
| 1x Crypto/Web3/Local Business Afterwork Meetups with Algarve Evolution| 40-50 PAX | |
---
### Monthly Programming
| Event | Event Size | Notes |
|---|---|---|
| 1x Sip & Swing | 50-60 PAX | Every first Thursday of the month. Free drinks and balls on the driving range. Food is paid by attendees. |
| 1x Art Workshop | 10-25 PAX | Either for adults or for families with kids.|
| 1x Movie Nights; indoors and open air | 20-30 PAX | Screening indie filmmaker productions including Nouns productions, always with a trailer showcasing Nouns before and after each screening |
---
### Weekly
| Event | Size | Notes |
|---|---|---|
| Coworking | 10-20 PAX | Open Mo-Fr 9 - 6pm |
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops and summercamps that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
---
# Artist Residencies
We have the established relationships to create a local pull and distribution for people to show up to the events.
The artist residencies are a way for us to build out global reach and drive attention to the Clubhouse and Nouns.
I have proven this in many campaigns that the strategy works.
---
## Why does reach matter?
Consider the Artist Residencies part of our marketing strategy and part of the marketing working budget with which we create and capture demand on a global scale.
Any grant program as well as sponsors (beverages, product, fiscal sponsors) want reach and impressions = visibility.
**This is a crucial part for us to engineer success.**
---
## What will the budget cover as outlined in the breakdown?
The artist residency budget will cover:
- accommodation
- travel expenses
- daily budget for food & beverages
- art supplies if needed apart from tools and supplies (listed in the budget breakdown) available in the studio space
---
## What will the artist do?
The idea is for an artist to work from the Clubhouse and create artifacts for and with Nouns.
- Duration: 2-4 weeks
- Artist to create content about the process and publish on their socials, tagging the clubhouse and nouns as partners in their posts
- Release an artwork as CC0 that can be added to the Nouns art library
- A free mint for the community
**At the end of each artist's residency, we'll host a closing party/vernissage.**
---
# Relevant Local Network
We have established relationships across industries to make this a success.
1) **Algarve Evolution**
Is a local association that is focused on supporting innovation and entrepreneurship in the Algarve. They support with grant applications, meetups and amplifier.
2) **Joana**
Co-Initiator of the first digital art museum, [Museu Zer0](https://www.museu0.pt/en/). She will support us on all things related to grants applications as well, connecting with local artists in the Iberian region.
---
# Budget Plan
Sharing the costs in EUR because it will be spent in Euros and USD value for better context.
| Item | Monthly | EUR | USD | Notes |
|---|---|---|---|---|
| **Creative Studio** | | **7.000,00 €** | **$8.050,00** | |
| Heat Press | | 800,00 € | $920,00 | |
| Plotter | | 400,00 € | $460,00 | |
| Printer | | 200,00 € | $230,00 | |
| 3D Printer | | 800,00 € | $920,00 | |
| Sewing Machine | | 300,00 € | $345,00 | |
| Tools & Accessories | | 1.000,00 € | $1.150,00 | |
| Working station | | 1.500,00 € | $1.725,00 | |
| Camera Equipment | | 2.000,00 € | $2.300,00 | |
| | | | | |
| **Micro-Kitchenette Setup** | | **6.200,00 €** | **$7.130,00** | |
| Coffee Machine | | 3.000,00 € | $3.450,00 | |
| Grinder | | 1.200,00 € | $1.380,00 | |
| Accessories | | 1.000,00 € | $1.150,00 | |
| Sandwich Maker | | 500,00 € | $575,00 | |
| Fridge | | 500,00 € | $575,00 | |
| **Co-Working Area** | | **10.000,00 €** | **$11.500,00** | |
| Tables | | 5.000,00 € | $5.750,00 | |
| Chairs + Benches | | 5.000,00 € | $5.750,00 | |
| | | | | |
| **Marketing Working Budget** | | **12.000,00 €** | **$13.800,00** | |
| Artist Residency | | 8.000,00 € | $9.200,00 | |
| Signage + Branding | | 4.000,00 € | $4.600,00 | |
| | | | | |
| **Rent + Running Costs** | *monthly* | **18.420,00 €** | **$21.183,00** | |
| Rent | 1.000,00 € | 12.000,00 € | $13.800,00 | monthly stream|
| Water | 100,00 € | 1.200,00 € | $1.380,00 | year 1: covered by early event revenue |
| Electricity | 400,00 € | 4.800,00 € | $5.520,00 | year 1: covered by early event revenue |
| Starlink | 35,00 € | 420,00 € | $483,00 | year 1: covered by early event revenue |
| | | | | |
| **Other Items** | | **36.400,00 €** | **$41.860,00** | |
| Compensation | | 30.000,00 € | $34.500,00 | |
| Liability Insurance |*annually* | 800,00 € | $920,00 | |
| Multi-Risk Insurance | *annually*| 600,00 € | $690,00 | |
| Misc | | 5.000,00 € | $5.750,00 | |
| | | | | |
| Total | | 90.020,00 € | $103.523,00 | |
| | | | | |
| **Ask from Nouns** | | **83.600,00 €** | **$96.140,00** | |
---
# Roadmap
This is a projected roadmap. Changes to IRL productions can appear and will always be communicated timely and openly with the community.
**2026Q4**
- Opening Party in October
- monthly event programming
Objective: Establish newly opened Clubhouse ⌐◨-◨ for creative industry in the Algarve.
**2027Q1**
- Monthly event programming
Objective: Cultivate behavior for creative industry to return to Clubhouse ⌐◨-◨ for events and co-working.
**2027Q2**
- Artist Residency Campaign #1
- monthly event programming
- Introduce Clubhouse ⌐◨-◨ Membership
Objective:
- Drive international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- Drive Pre-Sign Ups to Clubhouse ⌐◨-◨ Membership
**2027Q3**
- Artist Residency Campaign #2
- monthly event programming
- Drive Clubhouse ⌐◨-◨ Membership Growth
- Introduce Kids Summercamps
- Kick off process to become an association
Objectives:
- Continue driving international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- grow demand for Clubhouse Membership
**2027Q4**
- monthly event programming
- Drive Clubhouse Membership Growth
Objectives:
- Drive Membership Growth
- Further cultivate Clubhouse ⌐◨-◨ as central hub for creative industry for Portugal and global talent
---
# FAQs
## What happens after year 1?
All the focus will be on making the clubhouse carry itself within a year. Which means we will further iterate in year 2 and lean into what works and the learnings from year 1 to build out and grow the Clubhouse Membership structure, reach and impact.
---
## What are the anticipated revenue streams to make this self-sufficient?
The Clubhouse is built to carry itself, and the ask is structured so Nouns funds the runway, not the running of it.
Year one. Nouns covers the fit-out and twelve months of rent, the single heaviest fixed cost. From opening, event programming generates revenue, and that early revenue covers the running costs (water, electricity, Starlink). The grant is not subsidising utilities or operations, only the rent that buys us a full year to build demand.
Year two onward. By the end of year one, membership covers the full fixed run-rate, with no further ask to Nouns. That is what self-sufficiency means here, and it is the whole point: Nouns gets a permanent European home that does not come back for more.
The breakeven is deliberately conservative:
Annual fixed run-rate to hold the space: ~19k EUR / 22k USD (rent plus running costs)
Target: 50 members × 32 EUR / 37 USD per month = 19.2k EUR / 22.2k USD per year
With monthly programming attracting roughly 1,000 people in year one, 50 members is a 5% conversion. We earn that by making early events free, so people experience the space before they are ever asked to pay. Insurance and all variable costs sit on top and are covered by ticketed experiences, not by the membership floor.
Membership is the floor. The experiences are the upside:
- Art + Creative Workshops
- Summercamps for Kids
- Movie Screening Events
- Seminars (Business / Marketing / Health / etc.)
- Curated Pop-Up Dinners
- Space rental for birthdays, company off-sites and private events
In parallel, I will pursue non-profit association status so the Clubhouse can apply for national and European grants supporting community and cultural initiatives, opening a funding base far larger than Nouns alone. Nouns funds the start. The Clubhouse funds the rest.
---
## What is the membership going to entail?
This is the area with the heaviest experiment.
We know from other similar membership programs what works:
1) access to events (which in our case will be free in the beginning to drive traffic and later more curated)
2) Access to product. E.g. small merch drops, culinaries (coffee/olive oil/etc.)
And then there's the things we'll experiment with and learn how much value it carries:
1) access during the week for co-working
2) access to the studio space to make merch for their local business, etc.
3) ...
---
## Are you going to open a cafe or restaurant?
No. The property was built as a clubhouse restaurant, but has no footfall for it.
And, I have no experience in the daily operations of running a café or restaurant.
I will work with catering services to provide food & beverages. They all agreed to come in to sell their goods to event participants with no upfront costs for coming.
---
## How is staffing organized?
My extended community of friends are all keen to step in and support me in this endeavor with regards to renovations, hosting events and more.
They have seen the work I was enabled to do with Nouns with Nouns Town LA, Haus of Nouns, World of Apps and many more and are excited to support me on this quest by offering a helping hand where needed, promote events, support at events, support the development of making the ⌐◨-◨ Clubhouse self-sufficient.
---
## Are there holiday rentals nearby?
Yes. There are tons of affordable airbnbs and holiday rentals from which you can walk, cycle or drive to the Clubhouse.
---
## How can the wider Nouns community participate in the ⌐◨-◨ Clubhouse?
**Sentiment to support:**
1) Follow us on social
2) Comment on our media
3) Send your friends and family to visit, if and when they travel to Portugal
**Actions to support:**
1) Curate your favorite artworks for the Clubhouse Library
2) Mint the artwork from the artists
3) If you have any, provide 3d models for workshops that can be printed with 3d printer
4) Come and visit, if you can
---
## What do we do with cash positive revenue?
- build out artist program
- put towards becoming sustainable
- pay staff + founders + running costs
---
# What does the compensation cover?
The 30k covers full-time work for 5 months in the run-up from when the proposal passes to opening in October 2026. This is below my client rates, but lets me step away from client work for that period of time and give this the focus it needs to open well rather than half-built.
After opening, I draw nothing further from the grant. Any compensation from that point comes only from revenue, once the Clubhouse is cash positive.
---
## What's the role of benjamin.latsko.eth?
I'm going to work across all disciplines to make this happen:
- Marketing
- Branding
- Event Production
- whatever is needed
I will also work with friends on:
- building custom furniture for the space
- paint walls
- make the space pretty
- *probably also clean toilets from time to time*
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
Client portfolio spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.-clubhouse-chapter-1fixed proposal title
# ⌐◨-◨ Clubhouse – EUROPE
TLDR;
https://youtube.com/shorts/L7AQYZxETlM
I'm proposing to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.
In this proposal, I'm asking for 83.6k EUR / 96.1k USDC to get the interior of the Clubhouse ⌐◨-◨, one year of rental costs (excl. running costs for power, water, etc.) and a compensation for myself to being able to focus on this full time and not having to take on client work in the lead up to opening the doors in October 2026.
We are going to host 3 events a month, that's round about 36 events a year and aim on becoming self sufficient within a year.
**The goal is to fund artists and have a hub for Nouns that Nouns that can live forever.**
Why this is low-risk: The ask is capped and time-boxed, it funds rent and fit-out rather than open-ended operations. The fit-out assets keep their value and the space is designed to carry itself within twelve months. The downside is bounded. The upside is a permanent European home for Nouns that can scale into further chapters.
**Total ask is: 83.6k EUR / 96.1k USDC**
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent.*
*I added an extensive FAQ section to the appendix*
---
# The Clubhouse ⌐◨-◨
The Clubhouse is located right at the golf driving range of the golf resort [Santo Antonio](https://www.saresorts.com/) in Budens, Portugal.
This golf resort is open to the public, no gates, not as exclusive compared to what some Nouners might have experienced in the US. Different continent, different rules.
This is a rare opportunity to open a creative space, a Clubhouse right next to a golf driving range. These areas are typically very protected from external businesses and initiatives to come in. However I was able to establish a good relationship with the managing director and he is excited about the concept which I'm proposing to you here.
The vision is to make this a state of the art Clubhouse ⌐◨-◨ with a membership program for creatives and professionals in crypto and AI that can scale across countries.
Think of this as the first base: ⌐◨-◨ Clubhouse Algarve
First and foremost, this will be an event space where we're cultivating the European division of the Nouns community. And, Monday to Friday, we'll open doors for members to co-work.
[Here](https://maps.app.goo.gl/heEaAJyqWvFS6Pic8) is the pin to the property on google maps.
https://youtu.be/Js48gPf-BPo
---
## What makes this venue special?
1) The location, right next to a golf driving range.
2) There is excessive outdoor space to expand events in size and impact.
3) The surroundings apart from restaurants and cafes:
30 sec to the Golf Driving Range
3 mins to the tennis courts
5 mins to the beach (surf)
12 mins to the padel court
25 mins to the harbor
60 mins to the international airport (Faro)
---
## Indoor
This property was built as a mid-sized portuguese bowling green clubhouse restaurant.
- 2x changing rooms
- 1x open back office
- 1x small kitchenette
- 1x L-shaped bar
- Dining area inside and outdoors
- Cozy firepit
open backoffice space for creative studio and look into the kitchenette
looking out North-East towards the driving range and parking
Looking out south, towards the bowling green
Some Specs
---
## Outdoor
1) Terrace
2) Portuguese BBQ
3) 2 x Bowling Green
4) Access to Driving Range
5) Parking space for app. 15 cars right at the Clubhouse + extra parking 2mins away.
The outdoor space spans across 2 massive bowling greens. I never heard about this sports before. I would describe it as a mix between Boccia and Bowling. Read more about it [here.](https://www.youtube.com/watch?v=wM8gTbTWpCg)
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.**
Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
---
## Are we targeting golfers?
Yes and No.
Yes, to the new generation of golfers.
This is our **secondary audience.**
No, to the old generation of golfers.
We will make sure that the new Gen coming to the driving range:
1) see that this is ⌐◨-◨
2) have opportunity to learn about Nouns from the outside of the Clubhouse through branding and a sign about Nouns
3) feel compelled to enter the Clubhouse
4) learn more about Nouns
---
# Signature Events
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1) Recreational, social sports activities
2) Sensory experiences
This is especially true for Millenials and GenZers.
That's why this is the perfect opportunity: We will offer recreational social sports activities, such as golf, surfing, padel, tennis, coastal hikes.
Sensory experiences like art workshops of all kinds, curated dinners, coffee and wine tasting.
Following are the event formats that will become the signature events of the ⌐◨-◨ Clubhouse.
---
## Sip and Swing
The formula is simple:
Golf Driving Range x Music x Free Drinks x Pizza x a group of Friends = Time well spent
- People will pay for their food.
- Drinks are free.
- Golf balls at the driving range will be free (for the event).
- The golf resort will provide extra golf clubs for the event.
**How Nouns will be visible an integrated:**
At every Sip and Swing event, we'll have:
- visual cues and branding at the driving range
- The clubhouse will be open for people to circulate and we'll have a trailer about Nouns being projected
- Staff will be wearing Nouns branded t-shirts
Sip and Swing will always happen at the Driving Range and potentially expand as a pop up concept to other golf courses in the region to drive more people to our Clubhouse.
---
## Art and Creative Workshops
Hands-on making, in good company. Each workshop pairs a local expert with a small group to create something they take home the same day: designing and pressing their own t-shirts, making jewellery and accessories, working with clay, print and other crafts that rotate with the seasons and the artists we host.
The format is deliberately low-pressure and social rather than instructional. It is the sensory, participatory side of the programming that Millennials and GenZ are increasingly drawn to, and it works equally well as an adult evening or a family afternoon with kids.
How Nouns is visible and integrated:
- Every workshop draws on the Nouns CC0 art library. In a t-shirt session, for example, participants choose from a curated set of Nouns graphics alongside artwork from the local artist leading the workshop, so people leave wearing Nouns by choice.
- Workshops led by visiting artists tie directly into our residency programme, extending each residency's reach into a live, local audience.
- Staff wear Nouns branded t-shirts.
Workshops run indoors or outdoors depending on the format and the weather, and they are among the first experiences we plan to charge tickets for as we move from free early events toward curated, paid programming.
---
## Movie Nights + Screening
The world of independent film makers is gigantic. Including the animation films and shorts that were funded by Nouns in past seasons.
**How Nouns will be visible an integrated:**
At every screening event, we'll have a trailer about Nouns that runs:
- before the movie starts
- during the break
- after the movie during the social time
- Staff will be wearing Nouns branded t-shirts
Screening can happen indoors and outdoors.
---
# Programming Schedule
### Quarterly Community Off-Sites
| Event | Event Size | Notes |
|---|---|---|
| West Algarve Beach Clean Ups | 30-40 PAX | |
| 1x Crypto/Web3/Local Business Afterwork Meetups with Algarve Evolution| 40-50 PAX | |
---
### Monthly Programming
| Event | Event Size | Notes |
|---|---|---|
| 1x Sip & Swing | 50-60 PAX | Every first Thursday of the month. Free drinks and balls on the driving range. Food is paid by attendees. |
| 1x Art Workshop | 10-25 PAX | Either for adults or for families with kids.|
| 1x Movie Nights; indoors and open air | 20-30 PAX | Screening indie filmmaker productions including Nouns productions, always with a trailer showcasing Nouns before and after each screening |
---
### Weekly
| Event | Size | Notes |
|---|---|---|
| Coworking | 10-20 PAX | Open Mo-Fr 9 - 6pm |
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops and summercamps that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
---
# Artist Residencies
We have the established relationships to create a local pull and distribution for people to show up to the events.
The artist residencies are a way for us to build out global reach and drive attention to the Clubhouse and Nouns.
I have proven this in many campaigns that the strategy works.
---
## Why does reach matter?
Consider the Artist Residencies part of our marketing strategy and part of the marketing working budget with which we create and capture demand on a global scale.
Any grant program as well as sponsors (beverages, product, fiscal sponsors) want reach and impressions = visibility.
**This is a crucial part for us to engineer success.**
---
## What will the budget cover as outlined in the breakdown?
The artist residency budget will cover:
- accommodation
- travel expenses
- daily budget for food & beverages
- art supplies if needed apart from tools and supplies (listed in the budget breakdown) available in the studio space
---
## What will the artist do?
The idea is for an artist to work from the Clubhouse and create artifacts for and with Nouns.
- Duration: 2-4 weeks
- Artist to create content about the process and publish on their socials, tagging the clubhouse and nouns as partners in their posts
- Release an artwork as CC0 that can be added to the Nouns art library
- A free mint for the community
**At the end of each artist's residency, we'll host a closing party/vernissage.**
---
# Relevant Local Network
We have established relationships across industries to make this a success.
1) **Algarve Evolution**
Is a local association that is focused on supporting innovation and entrepreneurship in the Algarve. They support with grant applications, meetups and amplifier.
2) **Joana**
Co-Initiator of the first digital art museum, [Museu Zer0](https://www.museu0.pt/en/). She will support us on all things related to grants applications as well, connecting with local artists in the Iberian region.
---
# Budget Plan
Sharing the costs in EUR because it will be spent in Euros and USD value for better context.
| Item | Monthly | EUR | USD | Notes |
|---|---|---|---|---|
| **Creative Studio** | | **7.000,00 €** | **$8.050,00** | |
| Heat Press | | 800,00 € | $920,00 | |
| Plotter | | 400,00 € | $460,00 | |
| Printer | | 200,00 € | $230,00 | |
| 3D Printer | | 800,00 € | $920,00 | |
| Sewing Machine | | 300,00 € | $345,00 | |
| Tools & Accessories | | 1.000,00 € | $1.150,00 | |
| Working station | | 1.500,00 € | $1.725,00 | |
| Camera Equipment | | 2.000,00 € | $2.300,00 | |
| | | | | |
| **Micro-Kitchenette Setup** | | **6.200,00 €** | **$7.130,00** | |
| Coffee Machine | | 3.000,00 € | $3.450,00 | |
| Grinder | | 1.200,00 € | $1.380,00 | |
| Accessories | | 1.000,00 € | $1.150,00 | |
| Sandwich Maker | | 500,00 € | $575,00 | |
| Fridge | | 500,00 € | $575,00 | |
| **Co-Working Area** | | **10.000,00 €** | **$11.500,00** | |
| Tables | | 5.000,00 € | $5.750,00 | |
| Chairs + Benches | | 5.000,00 € | $5.750,00 | |
| | | | | |
| **Marketing Working Budget** | | **12.000,00 €** | **$13.800,00** | |
| Artist Residency | | 8.000,00 € | $9.200,00 | |
| Signage + Branding | | 4.000,00 € | $4.600,00 | |
| | | | | |
| **Rent + Running Costs** | *monthly* | **18.420,00 €** | **$21.183,00** | |
| Rent | 1.000,00 € | 12.000,00 € | $13.800,00 | monthly stream|
| Water | 100,00 € | 1.200,00 € | $1.380,00 | year 1: covered by early event revenue |
| Electricity | 400,00 € | 4.800,00 € | $5.520,00 | year 1: covered by early event revenue |
| Starlink | 35,00 € | 420,00 € | $483,00 | year 1: covered by early event revenue |
| | | | | |
| **Other Items** | | **36.400,00 €** | **$41.860,00** | |
| Compensation | | 30.000,00 € | $34.500,00 | |
| Liability Insurance |*annually* | 800,00 € | $920,00 | |
| Multi-Risk Insurance | *annually*| 600,00 € | $690,00 | |
| Misc | | 5.000,00 € | $5.750,00 | |
| | | | | |
| Total | | 90.020,00 € | $103.523,00 | |
| | | | | |
| **Ask from Nouns** | | **83.600,00 €** | **$96.140,00** | |
---
# Roadmap
This is a projected roadmap. Changes to IRL productions can appear and will always be communicated timely and openly with the community.
**2026Q4**
- Opening Party in October
- monthly event programming
Objective: Establish newly opened Clubhouse ⌐◨-◨ for creative industry in the Algarve.
**2027Q1**
- Monthly event programming
Objective: Cultivate behavior for creative industry to return to Clubhouse ⌐◨-◨ for events and co-working.
**2027Q2**
- Artist Residency Campaign #1
- monthly event programming
- Introduce Clubhouse ⌐◨-◨ Membership
Objective:
- Drive international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- Drive Pre-Sign Ups to Clubhouse ⌐◨-◨ Membership
**2027Q3**
- Artist Residency Campaign #2
- monthly event programming
- Drive Clubhouse ⌐◨-◨ Membership Growth
- Introduce Kids Summercamps
- Kick off process to become an association
Objectives:
- Continue driving international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- grow demand for Clubhouse Membership
**2027Q4**
- monthly event programming
- Drive Clubhouse Membership Growth
Objectives:
- Drive Membership Growth
- Further cultivate Clubhouse ⌐◨-◨ as central hub for creative industry for Portugal and global talent
---
# FAQs
## What happens after year 1?
All the focus will be on making the clubhouse carry itself within a year. Which means we will further iterate in year 2 and lean into what works and the learnings from year 1 to build out and grow the Clubhouse Membership structure, reach and impact.
---
## What are the anticipated revenue streams to make this self-sufficient?
The Clubhouse is built to carry itself, and the ask is structured so Nouns funds the runway, not the running of it.
Year one. Nouns covers the fit-out and twelve months of rent, the single heaviest fixed cost. From opening, event programming generates revenue, and that early revenue covers the running costs (water, electricity, Starlink). The grant is not subsidising utilities or operations, only the rent that buys us a full year to build demand.
Year two onward. By the end of year one, membership covers the full fixed run-rate, with no further ask to Nouns. That is what self-sufficiency means here, and it is the whole point: Nouns gets a permanent European home that does not come back for more.
The breakeven is deliberately conservative:
Annual fixed run-rate to hold the space: ~19k EUR / 22k USD (rent plus running costs)
Target: 50 members × 32 EUR / 37 USD per month = 19.2k EUR / 22.2k USD per year
With monthly programming attracting roughly 1,000 people in year one, 50 members is a 5% conversion. We earn that by making early events free, so people experience the space before they are ever asked to pay. Insurance and all variable costs sit on top and are covered by ticketed experiences, not by the membership floor.
Membership is the floor. The experiences are the upside:
- Art + Creative Workshops
- Summercamps for Kids
- Movie Screening Events
- Seminars (Business / Marketing / Health / etc.)
- Curated Pop-Up Dinners
- Space rental for birthdays, company off-sites and private events
In parallel, I will pursue non-profit association status so the Clubhouse can apply for national and European grants supporting community and cultural initiatives, opening a funding base far larger than Nouns alone. Nouns funds the start. The Clubhouse funds the rest.
---
## What is the membership going to entail?
This is the area with the heaviest experiment.
We know from other similar membership programs what works:
1) access to events (which in our case will be free in the beginning to drive traffic and later more curated)
2) Access to product. E.g. small merch drops, culinaries (coffee/olive oil/etc.)
And then there's the things we'll experiment with and learn how much value it carries:
1) access during the week for co-working
2) access to the studio space to make merch for their local business, etc.
3) ...
---
## Are you going to open a cafe or restaurant?
No. The property was built as a clubhouse restaurant, but has no footfall for it.
And, I have no experience in the daily operations of running a café or restaurant.
I will work with catering services to provide food & beverages. They all agreed to come in to sell their goods to event participants with no upfront costs for coming.
---
## How is staffing organized?
My extended community of friends are all keen to step in and support me in this endeavor with regards to renovations, hosting events and more.
They have seen the work I was enabled to do with Nouns with Nouns Town LA, Haus of Nouns, World of Apps and many more and are excited to support me on this quest by offering a helping hand where needed, promote events, support at events, support the development of making the ⌐◨-◨ Clubhouse self-sufficient.
---
## Are there holiday rentals nearby?
Yes. There are tons of affordable airbnbs and holiday rentals from which you can walk, cycle or drive to the Clubhouse.
---
## How can the wider Nouns community participate in the ⌐◨-◨ Clubhouse?
**Sentiment to support:**
1) Follow us on social
2) Comment on our media
3) Send your friends and family to visit, if and when they travel to Portugal
**Actions to support:**
1) Curate your favorite artworks for the Clubhouse Library
2) Mint the artwork from the artists
3) If you have any, provide 3d models for workshops that can be printed with 3d printer
4) Come and visit, if you can
---
## What do we do with cash positive revenue?
- build out artist program
- put towards becoming sustainable
- pay staff + founders + running costs
---
# What does the compensation cover?
The 30k covers full-time work for 5 months in the run-up from when the proposal passes to opening in October 2026. This is below my client rates, but lets me step away from client work for that period of time and give this the focus it needs to open well rather than half-built.
After opening, I draw nothing further from the grant. Any compensation from that point comes only from revenue, once the Clubhouse is cash positive.
---
## What's the role of benjamin.latsko.eth?
I'm going to work across all disciplines to make this happen:
- Marketing
- Branding
- Event Production
- whatever is needed
I will also work with friends on:
- building custom furniture for the space
- paint walls
- make the space pretty
- *probably also clean toilets from time to time*
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
Client portfolio spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.-clubhouse-chapter-1Fixed budget table in markdown
# ⌐◨-◨ Clubhouse – Chapter 1
TLDR;
https://youtube.com/shorts/L7AQYZxETlM
I'm proposing to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.
In this proposal, I'm asking for 83.6k EUR / 96.1k USDC to get the interior of the Clubhouse ⌐◨-◨, one year of rental costs (excl. running costs for power, water, etc.) and a compensation for myself to being able to focus on this full time and not having to take on client work in the lead up to opening the doors in October 2026.
We are going to host 3 events a month, that's round about 36 events a year and aim on becoming self sufficient within a year.
**The goal is to fund artists and have a hub for Nouns that Nouns that can live forever.**
Why this is low-risk: The ask is capped and time-boxed, it funds rent and fit-out rather than open-ended operations. The fit-out assets keep their value and the space is designed to carry itself within twelve months. The downside is bounded. The upside is a permanent European home for Nouns that can scale into further chapters.
**Total ask is: 83.6k EUR / 96.1k USDC**
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent.*
*I added an extensive FAQ section to the appendix*
---
# The Clubhouse ⌐◨-◨
The Clubhouse is located right at the golf driving range of the golf resort [Santo Antonio](https://www.saresorts.com/) in Budens, Portugal.
This golf resort is open to the public, no gates, not as exclusive compared to what some Nouners might have experienced in the US. Different continent, different rules.
This is a rare opportunity to open a creative space, a Clubhouse right next to a golf driving range. These areas are typically very protected from external businesses and initiatives to come in. However I was able to establish a good relationship with the managing director and he is excited about the concept which I'm proposing to you here.
The vision is to make this a state of the art Clubhouse ⌐◨-◨ with a membership program for creatives and professionals in crypto and AI that can scale across countries.
Think of this as the first base: ⌐◨-◨ Clubhouse Algarve
First and foremost, this will be an event space where we're cultivating the European division of the Nouns community. And, Monday to Friday, we'll open doors for members to co-work.
[Here](https://maps.app.goo.gl/heEaAJyqWvFS6Pic8) is the pin to the property on google maps.
https://youtu.be/Js48gPf-BPo
---
## What makes this venue special?
1) The location, right next to a golf driving range.
2) There is excessive outdoor space to expand events in size and impact.
3) The surroundings apart from restaurants and cafes:
30 sec to the Golf Driving Range
3 mins to the tennis courts
5 mins to the beach (surf)
12 mins to the padel court
25 mins to the harbor
60 mins to the international airport (Faro)
---
## Indoor
This property was built as a mid-sized portuguese bowling green clubhouse restaurant.
- 2x changing rooms
- 1x open back office
- 1x small kitchenette
- 1x L-shaped bar
- Dining area inside and outdoors
- Cozy firepit
open backoffice space for creative studio and look into the kitchenette
looking out North-East towards the driving range and parking
Looking out south, towards the bowling green
Some Specs
---
## Outdoor
1) Terrace
2) Portuguese BBQ
3) 2 x Bowling Green
4) Access to Driving Range
5) Parking space for app. 15 cars right at the Clubhouse + extra parking 2mins away.
The outdoor space spans across 2 massive bowling greens. I never heard about this sports before. I would describe it as a mix between Boccia and Bowling. Read more about it [here.](https://www.youtube.com/watch?v=wM8gTbTWpCg)
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.**
Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
---
## Are we targeting golfers?
Yes and No.
Yes, to the new generation of golfers.
This is our **secondary audience.**
No, to the old generation of golfers.
We will make sure that the new Gen coming to the driving range:
1) see that this is ⌐◨-◨
2) have opportunity to learn about Nouns from the outside of the Clubhouse through branding and a sign about Nouns
3) feel compelled to enter the Clubhouse
4) learn more about Nouns
---
# Signature Events
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1) Recreational, social sports activities
2) Sensory experiences
This is especially true for Millenials and GenZers.
That's why this is the perfect opportunity: We will offer recreational social sports activities, such as golf, surfing, padel, tennis, coastal hikes.
Sensory experiences like art workshops of all kinds, curated dinners, coffee and wine tasting.
Following are the event formats that will become the signature events of the ⌐◨-◨ Clubhouse.
---
## Sip and Swing
The formula is simple:
Golf Driving Range x Music x Free Drinks x Pizza x a group of Friends = Time well spent
- People will pay for their food.
- Drinks are free.
- Golf balls at the driving range will be free (for the event).
- The golf resort will provide extra golf clubs for the event.
**How Nouns will be visible an integrated:**
At every Sip and Swing event, we'll have:
- visual cues and branding at the driving range
- The clubhouse will be open for people to circulate and we'll have a trailer about Nouns being projected
- Staff will be wearing Nouns branded t-shirts
Sip and Swing will always happen at the Driving Range and potentially expand as a pop up concept to other golf courses in the region to drive more people to our Clubhouse.
---
## Art and Creative Workshops
Hands-on making, in good company. Each workshop pairs a local expert with a small group to create something they take home the same day: designing and pressing their own t-shirts, making jewellery and accessories, working with clay, print and other crafts that rotate with the seasons and the artists we host.
The format is deliberately low-pressure and social rather than instructional. It is the sensory, participatory side of the programming that Millennials and GenZ are increasingly drawn to, and it works equally well as an adult evening or a family afternoon with kids.
How Nouns is visible and integrated:
- Every workshop draws on the Nouns CC0 art library. In a t-shirt session, for example, participants choose from a curated set of Nouns graphics alongside artwork from the local artist leading the workshop, so people leave wearing Nouns by choice.
- Workshops led by visiting artists tie directly into our residency programme, extending each residency's reach into a live, local audience.
- Staff wear Nouns branded t-shirts.
Workshops run indoors or outdoors depending on the format and the weather, and they are among the first experiences we plan to charge tickets for as we move from free early events toward curated, paid programming.
---
## Movie Nights + Screening
The world of independent film makers is gigantic. Including the animation films and shorts that were funded by Nouns in past seasons.
**How Nouns will be visible an integrated:**
At every screening event, we'll have a trailer about Nouns that runs:
- before the movie starts
- during the break
- after the movie during the social time
- Staff will be wearing Nouns branded t-shirts
Screening can happen indoors and outdoors.
---
# Programming Schedule
### Quarterly Community Off-Sites
| Event | Event Size | Notes |
|---|---|---|
| West Algarve Beach Clean Ups | 30-40 PAX | |
| 1x Crypto/Web3/Local Business Afterwork Meetups with Algarve Evolution| 40-50 PAX | |
---
### Monthly Programming
| Event | Event Size | Notes |
|---|---|---|
| 1x Sip & Swing | 50-60 PAX | Every first Thursday of the month. Free drinks and balls on the driving range. Food is paid by attendees. |
| 1x Art Workshop | 10-25 PAX | Either for adults or for families with kids.|
| 1x Movie Nights; indoors and open air | 20-30 PAX | Screening indie filmmaker productions including Nouns productions, always with a trailer showcasing Nouns before and after each screening |
---
### Weekly
| Event | Size | Notes |
|---|---|---|
| Coworking | 10-20 PAX | Open Mo-Fr 9 - 6pm |
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops and summercamps that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
---
# Artist Residencies
We have the established relationships to create a local pull and distribution for people to show up to the events.
The artist residencies are a way for us to build out global reach and drive attention to the Clubhouse and Nouns.
I have proven this in many campaigns that the strategy works.
---
## Why does reach matter?
Consider the Artist Residencies part of our marketing strategy and part of the marketing working budget with which we create and capture demand on a global scale.
Any grant program as well as sponsors (beverages, product, fiscal sponsors) want reach and impressions = visibility.
**This is a crucial part for us to engineer success.**
---
## What will the budget cover as outlined in the breakdown?
The artist residency budget will cover:
- accommodation
- travel expenses
- daily budget for food & beverages
- art supplies if needed apart from tools and supplies (listed in the budget breakdown) available in the studio space
---
## What will the artist do?
The idea is for an artist to work from the Clubhouse and create artifacts for and with Nouns.
- Duration: 2-4 weeks
- Artist to create content about the process and publish on their socials, tagging the clubhouse and nouns as partners in their posts
- Release an artwork as CC0 that can be added to the Nouns art library
- A free mint for the community
**At the end of each artist's residency, we'll host a closing party/vernissage.**
---
# Relevant Local Network
We have established relationships across industries to make this a success.
1) **Algarve Evolution**
Is a local association that is focused on supporting innovation and entrepreneurship in the Algarve. They support with grant applications, meetups and amplifier.
2) **Joana**
Co-Initiator of the first digital art museum, [Museu Zer0](https://www.museu0.pt/en/). She will support us on all things related to grants applications as well, connecting with local artists in the Iberian region.
---
# Budget Plan
Sharing the costs in EUR because it will be spent in Euros and USD value for better context.
| Item | Monthly | EUR | USD | Notes |
|---|---|---|---|---|
| **Creative Studio** | | **7.000,00 €** | **$8.050,00** | |
| Heat Press | | 800,00 € | $920,00 | |
| Plotter | | 400,00 € | $460,00 | |
| Printer | | 200,00 € | $230,00 | |
| 3D Printer | | 800,00 € | $920,00 | |
| Sewing Machine | | 300,00 € | $345,00 | |
| Tools & Accessories | | 1.000,00 € | $1.150,00 | |
| Working station | | 1.500,00 € | $1.725,00 | |
| Camera Equipment | | 2.000,00 € | $2.300,00 | |
| | | | | |
| **Micro-Kitchenette Setup** | | **6.200,00 €** | **$7.130,00** | |
| Coffee Machine | | 3.000,00 € | $3.450,00 | |
| Grinder | | 1.200,00 € | $1.380,00 | |
| Accessories | | 1.000,00 € | $1.150,00 | |
| Sandwich Maker | | 500,00 € | $575,00 | |
| Fridge | | 500,00 € | $575,00 | |
| **Co-Working Area** | | **10.000,00 €** | **$11.500,00** | |
| Tables | | 5.000,00 € | $5.750,00 | |
| Chairs + Benches | | 5.000,00 € | $5.750,00 | |
| | | | | |
| **Marketing Working Budget** | | **12.000,00 €** | **$13.800,00** | |
| Artist Residency | | 8.000,00 € | $9.200,00 | |
| Signage + Branding | | 4.000,00 € | $4.600,00 | |
| | | | | |
| **Rent + Running Costs** | *monthly* | **18.420,00 €** | **$21.183,00** | |
| Rent | 1.000,00 € | 12.000,00 € | $13.800,00 | monthly stream|
| Water | 100,00 € | 1.200,00 € | $1.380,00 | year 1: covered by early event revenue |
| Electricity | 400,00 € | 4.800,00 € | $5.520,00 | year 1: covered by early event revenue |
| Starlink | 35,00 € | 420,00 € | $483,00 | year 1: covered by early event revenue |
| | | | | |
| **Other Items** | | **36.400,00 €** | **$41.860,00** | |
| Compensation | | 30.000,00 € | $34.500,00 | |
| Liability Insurance |*annually* | 800,00 € | $920,00 | |
| Multi-Risk Insurance | *annually*| 600,00 € | $690,00 | |
| Misc | | 5.000,00 € | $5.750,00 | |
| | | | | |
| Total | | 90.020,00 € | $103.523,00 | |
| | | | | |
| **Ask from Nouns** | | **83.600,00 €** | **$96.140,00** | |
---
# Roadmap
This is a projected roadmap. Changes to IRL productions can appear and will always be communicated timely and openly with the community.
**2026Q4**
- Opening Party in October
- monthly event programming
Objective: Establish newly opened Clubhouse ⌐◨-◨ for creative industry in the Algarve.
**2027Q1**
- Monthly event programming
Objective: Cultivate behavior for creative industry to return to Clubhouse ⌐◨-◨ for events and co-working.
**2027Q2**
- Artist Residency Campaign #1
- monthly event programming
- Introduce Clubhouse ⌐◨-◨ Membership
Objective:
- Drive international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- Drive Pre-Sign Ups to Clubhouse ⌐◨-◨ Membership
**2027Q3**
- Artist Residency Campaign #2
- monthly event programming
- Drive Clubhouse ⌐◨-◨ Membership Growth
- Introduce Kids Summercamps
- Kick off process to become an association
Objectives:
- Continue driving international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- grow demand for Clubhouse Membership
**2027Q4**
- monthly event programming
- Drive Clubhouse Membership Growth
Objectives:
- Drive Membership Growth
- Further cultivate Clubhouse ⌐◨-◨ as central hub for creative industry for Portugal and global talent
---
# FAQs
## What happens after year 1?
All the focus will be on making the clubhouse carry itself within a year. Which means we will further iterate in year 2 and lean into what works and the learnings from year 1 to build out and grow the Clubhouse Membership structure, reach and impact.
---
## What are the anticipated revenue streams to make this self-sufficient?
The Clubhouse is built to carry itself, and the ask is structured so Nouns funds the runway, not the running of it.
Year one. Nouns covers the fit-out and twelve months of rent, the single heaviest fixed cost. From opening, event programming generates revenue, and that early revenue covers the running costs (water, electricity, Starlink). The grant is not subsidising utilities or operations, only the rent that buys us a full year to build demand.
Year two onward. By the end of year one, membership covers the full fixed run-rate, with no further ask to Nouns. That is what self-sufficiency means here, and it is the whole point: Nouns gets a permanent European home that does not come back for more.
The breakeven is deliberately conservative:
Annual fixed run-rate to hold the space: ~19k EUR / 22k USD (rent plus running costs)
Target: 50 members × 32 EUR / 37 USD per month = 19.2k EUR / 22.2k USD per year
With monthly programming attracting roughly 1,000 people in year one, 50 members is a 5% conversion. We earn that by making early events free, so people experience the space before they are ever asked to pay. Insurance and all variable costs sit on top and are covered by ticketed experiences, not by the membership floor.
Membership is the floor. The experiences are the upside:
- Art + Creative Workshops
- Summercamps for Kids
- Movie Screening Events
- Seminars (Business / Marketing / Health / etc.)
- Curated Pop-Up Dinners
- Space rental for birthdays, company off-sites and private events
In parallel, I will pursue non-profit association status so the Clubhouse can apply for national and European grants supporting community and cultural initiatives, opening a funding base far larger than Nouns alone. Nouns funds the start. The Clubhouse funds the rest.
---
## What is the membership going to entail?
This is the area with the heaviest experiment.
We know from other similar membership programs what works:
1) access to events (which in our case will be free in the beginning to drive traffic and later more curated)
2) Access to product. E.g. small merch drops, culinaries (coffee/olive oil/etc.)
And then there's the things we'll experiment with and learn how much value it carries:
1) access during the week for co-working
2) access to the studio space to make merch for their local business, etc.
3) ...
---
## Are you going to open a cafe or restaurant?
No. The property was built as a clubhouse restaurant, but has no footfall for it.
And, I have no experience in the daily operations of running a café or restaurant.
I will work with catering services to provide food & beverages. They all agreed to come in to sell their goods to event participants with no upfront costs for coming.
---
## How is staffing organized?
My extended community of friends are all keen to step in and support me in this endeavor with regards to renovations, hosting events and more.
They have seen the work I was enabled to do with Nouns with Nouns Town LA, Haus of Nouns, World of Apps and many more and are excited to support me on this quest by offering a helping hand where needed, promote events, support at events, support the development of making the ⌐◨-◨ Clubhouse self-sufficient.
---
## Are there holiday rentals nearby?
Yes. There are tons of affordable airbnbs and holiday rentals from which you can walk, cycle or drive to the Clubhouse.
---
## How can the wider Nouns community participate in the ⌐◨-◨ Clubhouse?
**Sentiment to support:**
1) Follow us on social
2) Comment on our media
3) Send your friends and family to visit, if and when they travel to Portugal
**Actions to support:**
1) Curate your favorite artworks for the Clubhouse Library
2) Mint the artwork from the artists
3) If you have any, provide 3d models for workshops that can be printed with 3d printer
4) Come and visit, if you can
---
## What do we do with cash positive revenue?
- build out artist program
- put towards becoming sustainable
- pay staff + founders + running costs
---
# What does the compensation cover?
The 30k covers full-time work for 5 months in the run-up from when the proposal passes to opening in October 2026. This is below my client rates, but lets me step away from client work for that period of time and give this the focus it needs to open well rather than half-built.
After opening, I draw nothing further from the grant. Any compensation from that point comes only from revenue, once the Clubhouse is cash positive.
---
## What's the role of benjamin.latsko.eth?
I'm going to work across all disciplines to make this happen:
- Marketing
- Branding
- Event Production
- whatever is needed
I will also work with friends on:
- building custom furniture for the space
- paint walls
- make the space pretty
- *probably also clean toilets from time to time*
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
Client portfolio spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.-clubhouse-chapter-1trying to fix the budget table
# ⌐◨-◨ Clubhouse – Chapter 1
TLDR;
https://youtube.com/shorts/L7AQYZxETlM
I'm proposing to open a Clubhouse ⌐◨-◨ in the beautiful Westalgarve of Portugal to create a state of the art hub for the creative and crypto industry in Portugal.
In this proposal, I'm asking for 83.6k EUR / 96.1k USDC to get the interior of the Clubhouse ⌐◨-◨, one year of rental costs (excl. running costs for power, water, etc.) and a compensation for myself to being able to focus on this full time and not having to take on client work in the lead up to opening the doors in October 2026.
We are going to host 3 events a month, that's round about 36 events a year and aim on becoming self sufficient within a year.
**The goal is to fund artists and have a hub for Nouns that Nouns that can live forever.**
Why this is low-risk: The ask is capped and time-boxed, it funds rent and fit-out rather than open-ended operations. The fit-out assets keep their value and the space is designed to carry itself within twelve months. The downside is bounded. The upside is a permanent European home for Nouns that can scale into further chapters.
**Total ask is: 83.6k EUR / 96.1k USDC**
*fwiw, I returned +40k USDC to the treasury from previous proposals from budget that wasn't spent.*
*I added an extensive FAQ section to the appendix*
---
# The Clubhouse ⌐◨-◨
The Clubhouse is located right at the golf driving range of the golf resort [Santo Antonio](https://www.saresorts.com/) in Budens, Portugal.
This is a rare opportunity to open a creative space, a Clubhouse right next to a golf driving range. These areas are typically very protected from external businesses and initiatives to come in. However I was able to establish a good relationship with the managing director and he is excited about the concept which I'm proposing to you here.
The vision is to make this a state of the art Clubhouse ⌐◨-◨ with a membership program for creatives and professionals in crypto and AI that can scale across countries.
Think of this as the first chapter: ⌐◨-◨ Clubhouse Algarve
with more Chapters to follow.
First and foremost, this will be an event space where we're cultivating the European division of the Nouns community. And, Monday to Friday, we'll open doors for members to co-work.
[Here](https://maps.app.goo.gl/heEaAJyqWvFS6Pic8) is the pin to the property on google maps.
https://youtu.be/Js48gPf-BPo
---
## What makes this venue special?
1) The location, right next to a golf driving range.
2) There is excessive outdoor space to expand events in size and impact.
3) The surroundings apart from restaurants and cafes:
30 sec to the Golf Driving Range
3 mins to the tennis courts
5 mins to the beach (surf)
12 mins to the padel court
25 mins to the harbor
60 mins to the international airport (Faro)
---
## Indoor
This property was built as a mid-sized portuguese bowling green clubhouse restaurant.
- 2x changing rooms
- 1x open back office
- 1x small kitchenette
- 1x L-shaped bar
- Dining area inside and outdoors
- Cozy firepit
open backoffice space for creative studio and look into the kitchenette
looking out North-East towards the driving range and parking
Looking out south, towards the bowling green
Some Specs
---
## Outdoor
1) Terrace
2) Portuguese BBQ
3) 2 x Bowling Green
4) Access to Driving Range
5) Parking space for app. 15 cars right at the Clubhouse + extra parking 2mins away.
The outdoor space spans across 2 massive bowling greens. I never heard about this sports before. I would describe it as a mix between Boccia and Bowling. Read more about it [here.](https://www.youtube.com/watch?v=wM8gTbTWpCg)
---
# Who is this for?
## Primary Target Audience:
**1) Nouners.**
Why do I start with "Nouners"? mainly because the Clubhouse ⌐◨-◨ is made for you in mind at all times. It will feel familiar, safe, interesting, nounish but with a Portuguese twist to it. A place where you can also send friends and family to, when they are in the region to experience Nouns offchain.
2) Residents and tourists of the Algarve who work in the creative, crypto/web3 and ai industries.
3) People who are interested in recreational social activities and sensory experiences.
4) Millenials and GenZers.
5) People like us.
---
## Are we targeting golfers?
Yes and No.
Yes, to the new generation of golfers.
This is our **secondary audience.**
No, to the old generation of golfers.
We will make sure that the new Gen coming to the driving range:
1) see that this is ⌐◨-◨
2) have opportunity to learn about Nouns from the outside of the Clubhouse through branding and a sign about Nouns
3) feel compelled to enter the Clubhouse
4) learn more about Nouns
---
# Signature Events
For the signature event formats, I'm leaning into the experience from hosting Haus of Nouns in NYC and Nouns Town LA as well as the insights I gained through my [client work](https://benjaminlatsko.com/) in consulting and strategy for brands like adidas, Hugo Boss, keen, Starbucks and others.
Event formats which people like us are gravitating towards are:
1) Recreational, social sports activities
2) Sensory experiences
This is especially true for Millenials and GenZers.
That's why this is the perfect opportunity: We will offer recreational social sports activities, such as golf, surfing, padel, tennis, coastal hikes.
Sensory experiences like art workshops of all kinds, curated dinners, coffee and wine tasting.
Following are the event formats that will become the signature events of the ⌐◨-◨ Clubhouse.
---
## Sip and Swing
The formula is simple:
Golf Driving Range x Music x Free Drinks x Pizza x a group of Friends = Time well spent
- People will pay for their food.
- Drinks are free.
- Golf balls at the driving range will be free (for the event).
- The golf resort will provide extra golf clubs for the event.
**How Nouns will be visible an integrated:**
At every Sip and Swing event, we'll have:
- visual cues and branding at the driving range
- The clubhouse will be open for people to circulate and we'll have a trailer about Nouns being projected
- Staff will be wearing Nouns branded t-shirts
Sip and Swing will always happen at the Driving Range and potentially expand as a pop up concept to other golf courses in the region to drive more people to our Clubhouse.
---
## Art and Creative Workshops
Hands-on making, in good company. Each workshop pairs a local expert with a small group to create something they take home the same day: designing and pressing their own t-shirts, making jewellery and accessories, working with clay, print and other crafts that rotate with the seasons and the artists we host.
The format is deliberately low-pressure and social rather than instructional. It is the sensory, participatory side of the programming that Millennials and GenZ are increasingly drawn to, and it works equally well as an adult evening or a family afternoon with kids.
How Nouns is visible and integrated:
- Every workshop draws on the Nouns CC0 art library. In a t-shirt session, for example, participants choose from a curated set of Nouns graphics alongside artwork from the local artist leading the workshop, so people leave wearing Nouns by choice.
- Workshops led by visiting artists tie directly into our residency programme, extending each residency's reach into a live, local audience.
- Staff wear Nouns branded t-shirts.
Workshops run indoors or outdoors depending on the format and the weather, and they are among the first experiences we plan to charge tickets for as we move from free early events toward curated, paid programming.
---
## Movie Nights + Screening
The world of independent film makers is gigantic. Including the animation films and shorts that were funded by Nouns in past seasons.
**How Nouns will be visible an integrated:**
At every screening event, we'll have a trailer about Nouns that runs:
- before the movie starts
- during the break
- after the movie during the social time
- Staff will be wearing Nouns branded t-shirts
Screening can happen indoors and outdoors.
---
# Programming Schedule
### Quarterly Community Off-Sites
| Event | Event Size | Notes |
|---|---|---|
| West Algarve Beach Clean Ups | 30-40 PAX | |
| 1x Crypto/Web3/Local Business Afterwork Meetups with Algarve Evolution| 40-50 PAX | |
---
### Monthly Programming
| Event | Event Size | Notes |
|---|---|---|
| 1x Sip & Swing | 50-60 PAX | Every first Thursday of the month. Free drinks and balls on the driving range. Food is paid by attendees. |
| 1x Art Workshop | 10-25 PAX | Either for adults or for families with kids.|
| 1x Movie Nights; indoors and open air | 20-30 PAX | Screening indie filmmaker productions including Nouns productions, always with a trailer showcasing Nouns before and after each screening |
---
### Weekly
| Event | Size | Notes |
|---|---|---|
| Coworking | 10-20 PAX | Open Mo-Fr 9 - 6pm |
---
# Media + Publishing
We'll produce and publish event documentaries from all events.
Expect content to be published on a rolling basis, multiple times a week.
In clips, we'll ensure ⌐◨-◨ visiblity.
**Any media produced at workshops and summercamps that are tailored towards kids will not be published and only shared with parents to protect the children's safety and privacy.**
---
# Artist Residencies
We have the established relationships to create a local pull and distribution for people to show up to the events.
The artist residencies are a way for us to build out global reach and drive attention to the Clubhouse and Nouns.
I have proven this in many campaigns that the strategy works.
---
## Why does reach matter?
Consider the Artist Residencies part of our marketing strategy and part of the marketing working budget with which we create and capture demand on a global scale.
Any grant program as well as sponsors (beverages, product, fiscal sponsors) want reach and impressions = visibility.
**This is a crucial part for us to engineer success.**
---
## What will the budget cover as outlined in the breakdown?
The artist residency budget will cover:
- accommodation
- travel expenses
- daily budget for food & beverages
- art supplies if needed apart from tools and supplies (listed in the budget breakdown) available in the studio space
---
## What will the artist do?
The idea is for an artist to work from the Clubhouse and create artifacts for and with Nouns.
- Duration: 2-4 weeks
- Artist to create content about the process and publish on their socials, tagging the clubhouse and nouns as partners in their posts
- Release an artwork as CC0 that can be added to the Nouns art library
- A free mint for the community
**At the end of each artist's residency, we'll host a closing party/vernissage.**
---
# Relevant Local Network
We have established relationships across industries to make this a success.
1) **Algarve Evolution**
Is a local association that is focused on supporting innovation and entrepreneurship in the Algarve. They support with grant applications, meetups and amplifier.
2) **Joana**
Co-Initiator of the first digital art museum, [Museu Zer0](https://www.museu0.pt/en/). She will support us on all things related to grants applications as well, connecting with local artists in the Iberian region.
---
# Budget Plan
Sharing the costs in EUR because it will be spent in Euros and USD value for better context.
| Item | Monthly | EUR | USD | Notes |
|---|---|---|---|---|
| **Maker Space** | | **7.000,00 €** | **$8.050,00** | |
| Heat Press | | 800,00 € | $920,00 | |
| Plotter | | 400,00 € | $460,00 | |
| Printer | | 200,00 € | $230,00 | |
| 3D Printer | | 800,00 € | $920,00 | |
| Sewing Machine | | 300,00 € | $345,00 | |
| Tools & Accessories | | 1.000,00 € | $1.150,00 | |
| Working station | | 1.500,00 € | $1.725,00 | |
| Camera Equipment | | 2.000,00 € | $2.300,00 | |
| | | | | |
| **Micro-Kitchenette Setup** | | **6.200,00 €** | **$7.130,00** | |
| Coffee Machine | | 3.000,00 € | $3.450,00 | |
| Grinder | | 1.200,00 € | $1.380,00 | |
| Accessories | | 1.000,00 € | $1.150,00 | |
| Sandwich Maker | | 500,00 € | $575,00 | |
| Fridge | | 500,00 € | $575,00 | |
| **Co-Working Area** | | **10.000,00 €** | **$11.500,00** | |
| Tables | | 5.000,00 € | $5.750,00 | |
| Chairs + Benches | | 5.000,00 € | $5.750,00 | |
| | | | | |
| **Marketing Working Budget** | | **12.000,00 €** | **$13.800,00** | |
| Artist Residency | | 8.000,00 € | $9.200,00 | |
| Signage + Branding | | 4.000,00 € | $4.600,00 | |
| | | | | |
| **Rent + Running Costs** | *monthly* | **18.420,00 €** | **$21.183,00** | |
| Rent | 1.000,00 € | 12.000,00 € | $13.800,00 | monthly stream|
| Water | 100,00 € | 1.200,00 € | $1.380,00 | year 1: covered by early event revenue |
| Electricity | 400,00 € | 4.800,00 € | $5.520,00 | year 1: covered by early event revenue |
| Starlink | 35,00 € | 420,00 € | $483,00 | year 1: covered by early event revenue |
| | | | | |
| **Other Items** | | **36.400,00 €** | **$41.860,00** | |
| Compensation | | 30.000,00 € | $34.500,00 | |
| Liability Insurance |*annually* | 800,00 € | $920,00 | |
| Multi-Risk Insurance | *annually*| 600,00 € | $690,00 | |
| Misc | | 5.000,00 € | $5.750,00 | |
| | | | | |
| Total | | 90.020,00 € | $103.523,00 | |
| | | | | |
| **Ask from Nouns** | | **83.600,00 €** | **$96.140,00** | |
---
# Roadmap
This is a projected roadmap. Changes to IRL productions can appear and will always be communicated timely and openly with the community.
**2026Q4**
- Opening Party in October
- monthly event programming
Objective: Establish newly opened Clubhouse ⌐◨-◨ for creative industry in the Algarve.
**2027Q1**
- Monthly event programming
Objective: Cultivate behavior for creative industry to return to Clubhouse ⌐◨-◨ for events and co-working.
**2027Q2**
- Artist Residency Campaign #1
- monthly event programming
- Introduce Clubhouse ⌐◨-◨ Membership
Objective:
- Drive international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- Drive Pre-Sign Ups to Clubhouse ⌐◨-◨ Membership
**2027Q3**
- Artist Residency Campaign #2
- monthly event programming
- Drive Clubhouse ⌐◨-◨ Membership Growth
- Introduce Kids Summercamps
- Kick off process to become an association
Objectives:
- Continue driving international attention to Clubhouse ⌐◨-◨ through artist residency campaign
- grow demand for Clubhouse Membership
**2027Q4**
- monthly event programming
- Drive Clubhouse Membership Growth
Objectives:
- Drive Membership Growth
- Further cultivate Clubhouse ⌐◨-◨ as central hub for creative industry for Portugal and global talent
---
# FAQs
## What happens after year 1?
All the focus will be on making the clubhouse carry itself within a year. Which means we will further iterate in year 2 and lean into what works and the learnings from year 1 to build out and grow the Clubhouse Membership structure, reach and impact.
---
## What are the anticipated revenue streams to make this self-sufficient?
The Clubhouse is built to carry itself, and the ask is structured so Nouns funds the runway, not the running of it.
Year one. Nouns covers the fit-out and twelve months of rent, the single heaviest fixed cost. From opening, event programming generates revenue, and that early revenue covers the running costs (water, electricity, Starlink). The grant is not subsidising utilities or operations, only the rent that buys us a full year to build demand.
Year two onward. By the end of year one, membership covers the full fixed run-rate, with no further ask to Nouns. That is what self-sufficiency means here, and it is the whole point: Nouns gets a permanent European home that does not come back for more.
The breakeven is deliberately conservative:
Annual fixed run-rate to hold the space: ~19k EUR / 22k USD (rent plus running costs)
Target: 50 members × 32 EUR / 37 USD per month = 19.2k EUR / 22.2k USD per year
With monthly programming attracting roughly 1,000 people in year one, 50 members is a 5% conversion. We earn that by making early events free, so people experience the space before they are ever asked to pay. Insurance and all variable costs sit on top and are covered by ticketed experiences, not by the membership floor.
Membership is the floor. The experiences are the upside:
- Art + Creative Workshops
- Summercamps for Kids
- Movie Screening Events
- Seminars (Business / Marketing / Health / etc.)
- Curated Pop-Up Dinners
- Space rental for birthdays, company off-sites and private events
In parallel, I will pursue non-profit association status so the Clubhouse can apply for national and European grants supporting community and cultural initiatives, opening a funding base far larger than Nouns alone. Nouns funds the start. The Clubhouse funds the rest.
---
## What is the membership going to entail?
This is the area with the heaviest experiment.
We know from other similar membership programs what works:
1) access to events (which in our case will be free in the beginning to drive traffic and later more curated)
2) Access to product. E.g. small merch drops, culinaries (coffee/olive oil/etc.)
And then there's the things we'll experiment with and learn how much value it carries:
1) access during the week for co-working
2) access to the studio space to make merch for their local business, etc.
3) ...
---
## Are you going to open a cafe or restaurant?
No. The property was built as a clubhouse restaurant, but has no footfall for it.
And, I have no experience in the daily operations of running a café or restaurant.
I will work with catering services to provide food & beverages. They all agreed to come in to sell their goods to event participants with no upfront costs for coming.
---
## How is staffing organized?
My extended community of friends are all keen to step in and support me in this endeavor with regards to renovations, hosting events and more.
They have seen the work I was enabled to do with Nouns with Nouns Town LA, Haus of Nouns, World of Apps and many more and are excited to support me on this quest by offering a helping hand where needed, promote events, support at events, support the development of making the ⌐◨-◨ Clubhouse self-sufficient.
---
## Are there holiday rentals nearby?
Yes. There are tons of affordable airbnbs and holiday rentals from which you can walk, cycle or drive to the Clubhouse.
---
## How can the wider Nouns community participate in the ⌐◨-◨ Clubhouse?
**Sentiment to support:**
1) Follow us on social
2) Comment on our media
3) Send your friends and family to visit, if and when they travel to Portugal
**Actions to support:**
1) Curate your favorite artworks for the Clubhouse Library
2) Mint the artwork from the artists
3) If you have any, provide 3d models for workshops that can be printed with 3d printer
4) Come and visit, if you can
---
## What do we do with cash positive revenue?
- build out artist program
- put towards becoming sustainable
- pay staff + founders + running costs
---
# What does the compensation cover?
The 30k covers full-time work for 5 months in the run-up from when the proposal passes to opening in October 2026. This is below my client rates, but lets me step away from client work for that period of time and give this the focus it needs to open well rather than half-built.
After opening, I draw nothing further from the grant. Any compensation from that point comes only from revenue, once the Clubhouse is cash positive.
---
## What's the role of benjamin.latsko.eth?
I'm going to work across all disciplines to make this happen:
- Marketing
- Branding
- Event Production
- whatever is needed
I will also work with friends on:
- building custom furniture for the space
- paint walls
- make the space pretty
- *probably also clean toilets from time to time*
---
# Treasury governance
For some, this might make a difference in how they view this proposal and my ask.
From previous proposals, I have returned over 40k USDC of unspent budget to the DAO. Without anyone having to ask.
Funds were returned not because of bad budget planning, but because things like "live music" were replaced with a spotify playlist or budgeted speaker fees were not needed, because no fees were needed for Nouns Town.
---
# Hi, I'm Benjamin Latsko
I run a creative studio with which I've been providing client services in marketing, brand strategy and coaching since 2013.
Client portfolio spans across adidas, Hugo Boss, amazon, keen footwear, nivea, starbucks and many more.
My story with Nouns starts way back in early 2022 with SharkDAO.
A few select personal highlights from contributing to Nouns:
- SharkDAO member and contributor since the early days
- Nouns Town LA
- Haus of Nouns
- Nouns GG + adidas collaboration
- World of Apps
- Ethereum App Town Hall ⌐◨-◨
- Octant x Nouns partnership (which unfortunately has been cancelled)
- bought Pins from Klim and gifted them to Tom Sachs and his team back in the day when he became a Nouner
I'm now here to build something to last for Nouns, the ⌐◨-◨ Clubhouse.-clubhouse-chapter-1
same as last VWR:
directionally support trav, but I don't think this is leaning enough into his capabilities. "Just" media curation and 1:1 distribution doesn't build forward enough. I'm FOR supporting trav with a larger budget to edit/remix originals that cut through, as well as something that trav can build and own without the main dependency being on others to provide media.
directionally support trav, but I don't think this is leaning enough into his capabilities. "Just" media curation and 1:1 distribution doesn't build forward enough. I'm FOR supporting trav with a larger budget to edit/remix originals that cut through, as well as something that trav can build and own without the main dependency being on others to provide media.
# [WIP] Yield funded Proposals
I still believe in the general direction we worked on with [Octant:](https://www.nouns.game/candidates/0x1e90474d2e83e7b7dd45553156beb316845e66a4-nouns-%C3%97-octant-%E2%80%94-co%E2%80%91funding-builders-sustainably)
**Stake eth, preserve principal, spend yield to fund public goods on a regular basis.**
We're currently staking a large amount of ETH with Lido and Mantle.
I've spent 8+ months as an extra curriculum building the relationships, connecting the right people that started to prepare the tech stack and shaped and entire GTM marketing plan.
Regardless of [Octant reconsidering their offering](https://www.nouns.game/candidates/0x1e90474d2e83e7b7dd45553156beb316845e66a4-nouns-%C3%97-octant-%E2%80%94-co%E2%80%91funding-builders-sustainably) to match Nouns staking in Octant vaults, I still believe that we should continue the work to unlock yield spending for Nouns by getting the infrastructure in place for as permissionless and trustless as possible yield harvesting and spending.
**---**
# **I'm putting this out to the community with**
**1. An open call for developers to either**
a) build this custom for Nouns
or/and
b) if Octant vaults are still an option, work with me on getting all the transactions set up to make this happen
---
**2. Community feedback**
Please share input, thoughts, feedback, signal onchain sentiment towards this initiative with FOR or AGAINST.
---
**2. Ask to DUNA Admins**
to share preliminary possible tax events for unstaking ETH from current providers to moving to new vault and stake there
---
Here's the documentation to Octants V2 Vaults:
[https://docs.v2.octant.build/docs/capital-providers](https://docs.v2.octant.build/docs/capital-providers)
---wipnouns-small-grants-program-mpfg9lh1
# [WIP] Yield funded Small Grants Program for Artists and Public Goods
I still believe in the general direction we worked on with [Octant:](https://www.nouns.game/candidates/0x1e90474d2e83e7b7dd45553156beb316845e66a4-nouns-%C3%97-octant-%E2%80%94-co%E2%80%91funding-builders-sustainably)
**Stake eth, preserve principal, spend yield to fund public goods on a regular basis.**
We're currently staking a large amount of ETH with Lido and Mantle.
I've spent 8+ months as an extra curriculum building the relationships, connecting the right people that started to prepare the tech stack and shaped and entire GTM marketing plan.
Regardless of [Octant reconsidering their offering](https://www.nouns.game/candidates/0x1e90474d2e83e7b7dd45553156beb316845e66a4-nouns-%C3%97-octant-%E2%80%94-co%E2%80%91funding-builders-sustainably) to match Nouns staking in Octant vaults, I still believe that we should continue the work to unlock yield spending for Nouns by getting the infrastructure in place for as permissionless and trustless as possible yield harvesting and spending.
**---**
# **I'm putting this out to the community with**
**1. An open call for developers to either**
a) build this custom for Nouns
or/and
b) if Octant vaults are still an option, work with me on getting all the transactions set up to make this happen
---
**2. Community feedback**
Please share input, thoughts, feedback, signal onchain sentiment towards this initiative with FOR or AGAINST.
---
**2. Ask to DUNA Admins**
to share preliminary possible tax events for unstaking ETH from current providers to moving to new vault and stake there
---
Here's the documentation to Octants V2 Vaults:
[https://docs.v2.octant.build/docs/capital-providers](https://docs.v2.octant.build/docs/capital-providers)
---wipnouns-small-grants-program-mpfg9lh1
# [WIP]Nouns Small Grants Program
I still believe in the general direction we worked on with [Octant:](https://www.nouns.game/candidates/0x1e90474d2e83e7b7dd45553156beb316845e66a4-nouns-%C3%97-octant-%E2%80%94-co%E2%80%91funding-builders-sustainably)
**Stake eth, preserve principal, spend yield to fund public goods on a regular basis.**
We're currently staking a large amount of ETH with Lido and Mantle.
I've spent 8+ months as an extra curriculum building the relationships, connecting the right people that started to prepare the tech stack and shaped and entire GTM marketing plan.
Regardless of [Octant reconsidering their offering](https://www.nouns.game/candidates/0x1e90474d2e83e7b7dd45553156beb316845e66a4-nouns-%C3%97-octant-%E2%80%94-co%E2%80%91funding-builders-sustainably) to match Nouns staking in Octant vaults, I still believe that we should continue the work to unlock yield spending for Nouns by getting the infrastructure in place for as permissionless and trustless yield harvesting and spending as possible.
**---**
# **I'm putting this out to the community with**
**1. An open call for developers to either**
a) build this custom for Nouns
or/and
b) if Octant vaults are still an option, work with me on getting all the transactions set up to make this happen
---
**2. Community feedback**
Please share input, thoughts, feedback
---
Here's the documentation to Octants V2 Vaults:
[https://docs.v2.octant.build/docs/capital-providers](https://docs.v2.octant.build/docs/capital-providers)
---wipnouns-small-grants-program-mpfg9lh1
secret-ballot-voting-&-sealed-bid-auctions-for-nouns-dao+1
> In my era of being more onchain. This still seems a bit too rich for Nouns at this stage. If this is an investment then lets do a revnet.
>
> Have we explored going halfsies with ENS, Gnosis or other big DAOs? (either grant or investment). Happy to connect bridges if I know folks.
I'm supportive in doing something with the Nouns that end up not receiving any bids, but I'm not convinced that we should simply send them to the treasury, in the same pot as the swapped and forked tokens. Could we send it to an address that delegates to a different voting body of multiple members? those members can be voted into that governance group on e.g. an annual basis. It should not be a replica of Nouncil. Something more curated: e.g. if we had an ongoing artist program or , that governance body could be delegated to them. I don't have a proposal of what that could be, but I'd be keen to explore a few concepts if there the community signals interest.
Either way I don't think it's a net positive to send them to the treasury without a plan on how to use them.
# Wavy Nouns - Chapter 1: EUROPA
It's just a little over a year ago since I wrapped up [Haus of Nouns NYC](https://www.nouns.game/proposals/753) after FarCon 2025.
A two day event series that laid the foundation to partner with the Ethereum Foundation, Octant, aave, ens, POAP, Status Network, HairDAO, adidas Originals across 2 more consecutive events: [World of Apps NYC](https://www.nouns.game/proposals/841) in August and [App Town Hall at Devconnect Buenos Aires](https://www.nouns.game/proposals/870) in November 2025.
2025 was about setting new benchmarks for event media reach, partnerships and treasury governance:
- 3 events.
- 3 one offs.
- going from 0 to 1 to 10 within 8 months.
- Global media rallies with far over 500k Impressions from just 1 event (ref. in the appendix).
- 53k USDC raised from partners.
- 99k USDC contributed by Nouns.
- 17k USDC unspent budget returned to Nouns treasury.
Learnings worth hightlighting in no specific order:
- 1 off events are incredibly resource inefficient.
- With Haus of Nouns we started at the heart of Nouns and managed to move to the heart of Ethereum with the very first Ethereum App Town Hall. What made people come and stick was our starting point.
- **Crypto events aren't the places to drive growth for Nouns. At best it's an opportunity for BD.**
After planning and hosting Nouns Town LA in 2024, it was a great honour and a superb experience to plan these events from Europe for the US and Argentina.
**THANK YOU!**
---
# Wavy Nouns 2026 and 2027
Decoupling from crypto cycles.
Back to moon cycles and adopting to the ever changing tides.
**This is Wavy Nouns.**
Wavy Nouns is for athletes, creators and artists to make them the Ethereum believers.
Permissionless. Doing good in the grey-area. no paid actors. stuntier and weirder. More WTF energy. Wavy ⌐◨-◨
The type of wavyness that attracts more people to ⌐◨-◨ and decentralized crypto and inspires them to take a step closer. Like the Nouns Town LA (2024) and Haus of Nouns NYC (2025) activation.
Wavy Nouns will become a core contributor and corner stone to pockets of culture that are wavy and move with or alongside the tides - surfing, golf, padel, skate and hiking.
The first chapter of Wavy Nouns is opening in **EUROPA.**
**I'm asking for 80k USDC to open this first 2 year chapter of Wavy Nouns to build a community with all its facetes that makes people belief and fall in love with the power of decentralized crypto.**
---
# The Architecture of Wavy Nouns
**Wavy Nouns Coffee Pop Up** to attract members at events.
**Artist Program** to build distribution at scale. Ref. to proof in appendix
# Corner Stone Events
Here's a prelimary list of events for the main Wavy Nouns Coffee Pop Ups:
**2026**
1) July: ETHGlobal, Lisbon, Portugal
2) October/November: MEO Rip Curl Pro, Ericeira, Portugal
3) November/December: Red Bull Big Wave Surf in Nazaré, Portugal
**2027**
- EthCC Cannes, France
- Formula 1 in Portimao, Portugal
- November/December: Red Bull Big Wave Surf in Nazaré, Portugal
---
**To be added shortly:**
- Geographical Zones Chapter 1 is covering
- Local Impact Initiatives
- Budget Breakdown
**That's it for now.**
⌐◨-◨ latsko.eth
[https://x.com/benjaminlatsko](https://x.com/benjaminlatsko)
[https://farcaster.xyz/latsko.eth](https://farcaster.xyz/latsko.eth)
[https://benjaminlatsko.com](https://benjaminlatsko.com/)
---
# Appendix
## Haus of Nouns - Topline Media Report
This media is still accumulating views and engagement.
(insert links to media)
(insert photo recap)
## World of Apps
[Press Release World of Apps](https://docs.google.com/document/d/1qDAqb3f49c_J5zpGK6iIRryoCJxSWFfcOtLKNWR7PWk/edit?tab=t.0#heading=h.uce86lfkx5sd)
(insert photo recap)
## App Town Hall
[Website](https://worldofapps.wtf/)
[Speaker Line Up](https://x.com/jchaskin22/status/1989366733958984007?s=20)
(insert photo recap)europe-v2-mone66ln
# Wavy Nouns - Chapter 1: EUROPA
It's just a little over a year ago since I wrapped up [Haus of Nouns NYC](https://www.nouns.game/proposals/753) after FarCon 2025.
A two day event series that laid the foundation to partner with the Ethereum Foundation, Octant, aave, ens, POAP, Status Network, HairDAO, adidas Originals across 2 more consecutive events: [World of Apps NYC](https://www.nouns.game/proposals/841) in August and [App Town Hall at Devconnect Buenos Aires](https://www.nouns.game/proposals/870) in November 2025.
2025 was about setting new benchmarks for event media reach, partnerships and treasury governance:
- 3 events.
- 3 one offs.
- going from 0 to 1 to 10 within 8 months.
- Global media rallies with far over 500k Impressions from just 1 event (ref. in the appendix).
- 53k USDC raised from partners.
- 99k USDC contributed by Nouns.
- 17k USDC unspent budget returned to Nouns treasury.
Learnings worth hightlighting in no specific order:
- 1 off events are incredibly resource inefficient.
- With Haus of Nouns we started at the heart of Nouns and managed to move to the heart of Ethereum with the very first Ethereum App Town Hall. What made people come and stick was our starting point.
- **Crypto events aren't the places to drive growth for Nouns. At best it's an opportunity for BD.**
After planning and hosting Nouns Town LA in 2024, it was a great honour and a superb experience to plan these events from Europe for the US and Argentina.
**THANK YOU!**
---
# 2026 and 2027 - The Years of Wavy Nouns
Decoupling from crypto cycles.
Back to moon cycles and adopting to the ever changing tides.
**This is Wavy Nouns.**
Wavy Nouns is for athletes, creators and artists to make them the Ethereum believers.
Permissionless. Doing good in the grey-area. no paid actors. stuntier and weirder. More WTF energy. Wavy ⌐◨-◨
The type of wavyness that attracts more people to ⌐◨-◨ and decentralized crypto and inspires them to take a step closer. Like the Nouns Town LA (2024) and Haus of Nouns NYC (2025) activation.
Wavy Nouns will become a core contributor and corner stone to pockets of culture that are wavy and move with or alongside the tides - surfing, golf, padel, skate and hiking.
The first chapter of Wavy Nouns is opening in **EUROPA.**
**I'm asking for 80k USDC to open this first 2 year chapter of Wavy Nouns to build a community with all its facetes that makes people belief and fall in love with the power of decentralized crypto.**
---
# The Architecture of Wavy Nouns
**Wavy Nouns Coffee Pop Up** to attract members at events.
**Artist Programm** to build distribution at scale. Ref. to proof in appendix
# Corner Stone Events
Here's a prelimary list of events for the main Wavy Nouns Coffee Pop Ups:
**2026**
1) July: ETHGlobal, Lisbon, Portugal
2) October/November: MEO Rip Curl Pro, Ericeira, Portugal
3) November/December: Red Bull Big Wave Surf in Nazaré, Portugal
**2027**
- EthCC Cannes, France
- Formula 1 in Portimao, Portugal
- November/December: Red Bull Big Wave Surf in Nazaré, Portugal
---
To be added shortly:
- Geographical Zones Chapter 1 is covering
- Local Impact Initiatives
- Budget Breakdown
europe-v2-mone66ln
# Nouns Create - in EUROPA
# Nouns Create - in EUROPA
To be shared shortly:
- Media
Note to voters:
*There's an alternative version of this proposal where the amount can be streamed in 2 txs: 2026 and beginning of 2027.*
*That would be possible, if the focus is more on the field trips and dial down the coffee pop-up with no vehicle and no weekly content.*
*Less permanent and crutches me a bit to build something to last.*
---
It's about a year ago since I wrapped up [Haus of Nouns NYC](https://www.nouns.game/proposals/753) after FarCon 2025.
A two day event series that laid the foundation to partner with the Ethereum Foundation, Octant, aave, ens, POAP, Status Network, HairDAO, adidas Originals across 2 more consecutive events: [World of Apps NYC](https://www.nouns.game/proposals/841) in August and [App Town Hall at Devconnect Buenos Aires](https://www.nouns.game/proposals/870) in November 2025.
2025 was about setting new benchmarks for event media reach, partnerships and treasury governance:
- 3 events.
- 3 one offs.
- going from 0 to 1 to 10 within 8 months.
- Global media rallies with far over 500k Impressions from just 1 event (ref. in the appendix).
- 53k USDC raised from partners.
- 99k USDC contributed by Nouns.
- 17k USDC unspent budget returned to Nouns treasury.
Learnings worth mentioning
- 1 off events are incredibly resource inefficient.
- With Haus of Nouns we started at the heart of Nouns and managed to move to the heart of Ethereum with the very first Ethereum App Town Hall. What made people come and stick was our starting point. That's the where the playbook for 2026 and 2027 will come back to.
After planning and hosting Nouns Town LA in 2024, it was a a great honour and a superb experience to plan these events from Europe for the US and Argentina in 2025.
**THANK YOU!**
---
# Bigger Picture
First things first - BIG picture: what am I aiming at?
Since inception of Nouns the community paid to be part of Ethereum/crypto/NFT/Web3 conferences through sponsorships, etc. My thesis is, that if I do a good enough job with the coffee pop up in 2026 and 2027, the conference organizers will ensure that:
a) The pop up always has high visibility
b) Costs will be covered to hand out free coffee beverages
Like they do with every trad. catering btw. Just that this is not anything traditional.
This is Nouns.
That's the moon. But we're supposed to aim at the stars.
Aiming at the stars, painting the picture of end of 2027: maybe, maybe, maybe if everything works out and the coffee pop up was a success which enables me to open a Nouns Coffee in the Portuguese Algarve for surfers, skaters, tennis players and golf lovers who also happen to be fully crypto-pilled.
*I secured all domains and social handles for Nouns Coffee btw. Shout out to the team for handing them over!*
I'll let the receipts from 2025 above tell their own story if I'll be able to do a good enough job. Also worth mentioning is the adidas x Nouns Esports Product-Sponsorship which I was able to secure for Nouns.GG at the time.
# 2026 and 2027
For 2026 and 2027 I would like to continue building on the momentum and position ⌐◨-◨ where they belong: in Ethereum centric event happenings and the wider creative industry to inspire people about crypto and Nouns.
But! with a new playbook: permissionless. grey-area. no paid actors. less travel costs. stuntier and weirder. More ⌐◨-◨ WTF energy. Iconically ⌐◨-◨
**A lot more RAW creativity.**
The type of rawness that attracts more people and partners to ⌐◨-◨ and inspires them to take a step closer to Nouns. Like the initial Haus of Nouns activation.
Not in the Americas.
Closer to my "backyard": Portugal and EUROPA.
**I'm asking for 80k USDC to host at least 4 pop ups at Crypto + Web3 Happenings and 2 pop ups at non-crypto events across Europe within 2 years (2026 and 2027).**
---
# It's Always 2 Days
The baseline parameters are simple:
- Permissionless
- 3rd place stunt
- Small Footprint, High Impact
- 2 Days per happening
**Why 2 days?** **Day 1** is to engage with the masses that are going to these conferences and events. It's an upper funnel happening with the main goals: Awareness + High Distribution. One to many - e.g. 50-100 PAX.
**Day 2** is to cultivate a few of the relationships that are keen to explore more with Nouns. This is a mid and lower funnel event to bring people even closer to Nouns. It is also focused on Nouner retention. One to a few - e.g. 10-15 PAX
Given this is always going to be a 2 day pop up happening, the math is:
> 6 events \* 2 days per event = 12 days of ⌐◨-◨ activations
## Day 1 - Permissionless Pop Up
Where? In closest proximity to the entrance of the main event.
The universal activation formula is incredibly simple, yet trialed and tested:
> Beverages(Coffee) + Music + Eyecandy = Attracts People
- The main thing: A Coffee Shop Pop Up
- Nouns Artifact exhibitions - e.g. projector public viewing, artworks, etc.
- Art Stunts - e.g. community artworks, artist stunts, breaker flash mob, marching band flash mob, etc.
## Day 2 – Field Trip
With a group of 10-15 people we're going on a halfday or full day field trip to explore the cities and do the weird stuff which the city has to offer. This is for Nouners, Sponsoring Partners and potential partners/nouners.
We will make:
- ⌐◨-◨ Art(ifacts)
- Do good (e.g. Beach, Park clean ups, playground repairs, etc.)
Memories that will live rent free in peoples heads forever. Just like Nouns Town 2024, maybe a bit smaller ;)
Here's a stroll down memory lane: [https://x.com/NounsTown/status/1844541529999671571?s=20](https://x.com/NounsTown/status/1844541529999671571?s=20) [https://x.com/nounsmusical/status/1844755791846445396?s=20](https://x.com/nounsmusical/status/1844755791846445396?s=20) [https://x.com/nounsgg/status/1849486832204976272?s=20](https://x.com/nounsgg/status/1849486832204976272?s=20) [https://x.com/zerorightsmedia/status/1851017198782837029?s=20](https://x.com/zerorightsmedia/status/1851017198782837029?s=20)
(insert media from previous events + more inspiration)
## Example: NFC Lisbon (Portugal), June 4-6
**Day 1 - Permissionless Coffee Pop Up** At the main venue in partnership with local artists and in partnership with [Eterno gallery](https://www.instagram.com/eternogallery_/). More details can be shared in a couple weeks. It's worth clicking the link and finding out which artists are affiliated to it...
**Day 2 - Silver Coast Field Trip** We'll pack up a group of people to drive up to [Ericeira](https://www.google.com/maps/place/Ericeira/@38.9668584,-9.4087858,831m/data=!3m2!1e3!4b1!4m9!3m8!1s0xd1f27fed163a861:0x11abd033479ff33!5m2!4m1!1i2!8m2!3d38.9668584!4d-9.4062055!16s%2Fg%2F11t44l94b8?entry=ttu&g_ep=EgoyMDI2MDQyOS4wIKXMDSoASAFQAw%3D%3D). There we will do a beach clean up and bring the trash to a [precious plastic hub](https://community.preciousplastic.com/u/mad-plastic-labs) where we will make custom noggles. [Just like we did at Nouns Town.](https://x.com/marinioac/status/1852447109217243356?s=20) Depending on the tides, we go surfing before or after making the noggles with surf coaches for all levels. In the late afternoon we go fishing by boat and for dinner, we BBQ together with the local crypto, tech and art scene.
(insert media examples from Ericeira surfing, Eterno Gallery, Madplastic Hub, etc.)
---
# Always-On ⌐◨-◨ Content Engine
While the main deliverables are to activate these pop up events, the coffee pop up will travel across Europe to serve coffee in the pockets of culture I live in, outside of Nouns: surf, road cycling, mountaineering, snowboarding & skiing, padel, tennis, golf and more.
There will also be micro grass-roots happening where I'm planning to activate - they don't require any substantial production budget worth scoping.
And while we're doing that, we will be producing and publishing content on a weekly basis.
---
# How does the budget work to cover 3-4 annual pop-ups?
The proposed budget allows me to get the main setup to run these events and work on a longterm plan with other sponsors. I will work with other sponsoring partners to contribute budget for more stunts and any other expenses like artist compensations, additional media production, travel expenses, compensate myself, etc. The main sponsoring host of the pop ups will always be Nouns.
(insert media with the sponsors from 2025)
---
# Deliverables
- 3 annual pop ups in 2026 and 2027, total 6 pop up happenings with 2 days filled with activations
- Media coverage from each pop up
- Weekly "always-on" content
# Event List 2026
- NFC Lisbon (Portugal), June 4-7
- ETHGlobal Lisbon (Portugal), July 23-26
- RedBull Big Wave Surf in Narazé, Portugal
# Event List 2027
- EthCC, Cannes, France
- Crypto/Web3 Event tbc
- RedBull Big Wave Surf in Narazé, Portugal
- Formula 1, Portimao, Portugal
# Budget Breakdown - Total Ask: 80k USDC
**01 Pop Up Coffee Setup - Total: 35k USDC** \_Vehicle - 25k USDC
\_Vehicle Build out for Coffee Pop Up – 3k USDC
\_Coffee Machine and Utilities – 4k USDC
\_Branding and Utilities - 3k USDC
**02 Compensation Latsko – Total: 20k USDC** Making things happen: Branding, Coordination, Activation, Reporting, Media, PR work, etc.
**03 6xField Trips – 18k USDC** *Planning with 3k USDC per Field Trip*
**04 Art Stunts – 2k USDC** Materials, Art Give Aways
**05 Content - 00k USDC** *Will be covered by myself and my creator network across Europe.*
**06 Misc – 5k USDC** *to cover any unforeseen additional budget needs.*
2/3 Multisig: indexcard.eth, sign.0xsatori.eth, benjamin.latsko.eth
0xEAd202A70cA83B5150b0d04bEFb2859EE97A81B2
**---**
**That's it for now.**
⌐◨-◨ latsko.eth
[https://x.com/benjaminlatsko](https://x.com/benjaminlatsko)
[https://farcaster.xyz/latsko.eth](https://farcaster.xyz/latsko.eth)
## https://benjaminlatsko.com
# Appendix
## Inspiration for the Coffee Pop Up Vehicle
[https://www.instagram.com/p/DW07_0rjMwI/](https://www.instagram.com/p/DW07_0rjMwI/) (insert media)
## Haus of Nouns - Topline Media Report
This media is still accumulating views and engagement.
(insert links to media)
(insert photo recap)
## World of Apps
[Press Release World of Apps](https://docs.google.com/document/d/1qDAqb3f49c_J5zpGK6iIRryoCJxSWFfcOtLKNWR7PWk/edit?tab=t.0#heading=h.uce86lfkx5sd)
(insert photo recap)
## App Town Hall
[Website](https://worldofapps.wtf/) [Speaker Line Up](https://x.com/jchaskin22/status/1989366733958984007?s=20) (insert photo recap)europe-v2-mone66ln
# Nouns Create - in EUROPA
To be shared shortly:
- Media
Note to voters:
*There's an alternative version of this proposal where the amount can be streamed in 2 txs: 2026 and beginning of 2027.*
*That would be possible, if the focus is more on the field trips and dial down the coffee pop-up with no vehicle and no weekly content.*
*Less permanent and crutches me a bit to build something to last.*
---
It's about a year ago since I wrapped up [Haus of Nouns NYC](https://www.nouns.game/proposals/753) after FarCon 2025.
A two day event series that laid the foundation to partner with the Ethereum Foundation, Octant, aave, ens, POAP, Status Network, HairDAO, adidas Originals across 2 more consecutive events: [World of Apps NYC](https://www.nouns.game/proposals/841) in August and [App Town Hall at Devconnect Buenos Aires](https://www.nouns.game/proposals/870) in November 2025.
2025 was about setting new benchmarks for event media reach, partnerships and treasury governance:
- 3 events.
- 3 one offs.
- going from 0 to 1 to 10 within 8 months.
- Global media rallies with far over 500k Impressions from just 1 event (ref. in the appendix).
- 53k USDC raised from partners.
- 99k USDC contributed by Nouns.
- 17k USDC unspent budget returned to Nouns treasury.
Learnings worth mentioning
- 1 off events are incredibly resource inefficient.
- With Haus of Nouns we started at the heart of Nouns and managed to move to the heart of Ethereum with the very first Ethereum App Town Hall. What made people come and stick was our starting point. That's the where the playbook for 2026 and 2027 will come back to.
After planning and hosting Nouns Town LA in 2024, it was a a great honour and a superb experience to plan these events from Europe for the US and Argentina in 2025.
**THANK YOU!**
---
# Bigger Picture
First things first - BIG picture: what am I aiming at?
Since inception of Nouns the community paid to be part of Ethereum/crypto/NFT/Web3 conferences through sponsorships, etc. My thesis is, that if I do a good enough job with the coffee pop up in 2026 and 2027, the conference organizers will ensure that:
a) The pop up always has high visibility
b) Costs will be covered to hand out free coffee beverages
Like they do with every trad. catering btw. Just that this is not anything traditional.
This is Nouns.
I'll let the receipts from 2025 above tell their own story if I'll be able to do a good enough job. Also worth mentioning is the adidas x Nouns Esports Product-Sponsorship which I was able to secure for Nouns.GG at the time.
# 2026 and 2027
For 2026 and 2027 I would like to continue building on the momentum and position ⌐◨-◨ where they belong: in Ethereum centric event happenings and the wider creative industry to inspire people about crypto and Nouns.
But! with a new playbook: permissionless. grey-area. no paid actors. less travel costs. stuntier and weirder. More ⌐◨-◨ WTF energy. Iconically ⌐◨-◨
**A lot more RAW creativity.**
The type of rawness that attracts more people and partners to ⌐◨-◨ and inspires them to take a step closer to Nouns. Like the initial Haus of Nouns activation.
Not in the Americas.
Closer to my "backyard": Portugal and EUROPA.
**I'm asking for 80k USDC to host at least 4 pop ups at Crypto + Web3 Happenings and 2 pop ups at non-crypto events across Europe within 2 years (2026 and 2027).**
---
# It's Always 2 Days
The baseline parameters are simple:
- Permissionless
- 3rd place stunt
- Small Footprint, High Impact
- 2 Days per happening
**Why 2 days?** **Day 1** is to engage with the masses that are going to these conferences and events. It's an upper funnel happening with the main goals: Awareness + High Distribution. One to many - e.g. 50-100 PAX.
**Day 2** is to cultivate a few of the relationships that are keen to explore more with Nouns. This is a mid and lower funnel event to bring people even closer to Nouns. It is also focused on Nouner retention. One to a few - e.g. 10-15 PAX
Given this is always going to be a 2 day pop up happening, the math is:
> 6 events \* 2 days per event = 12 days of ⌐◨-◨ activations
## Day 1 - Permissionless Pop Up
Where? In closest proximity to the entrance of the main event.
The universal activation formula is incredibly simple, yet trialed and tested:
> Beverages(Coffee) + Music + Eyecandy = Attracts People
- The main thing: A Coffee Shop Pop Up
- Nouns Artifact exhibitions - e.g. projector public viewing, artworks, etc.
- Art Stunts - e.g. community artworks, artist stunts, breaker flash mob, marching band flash mob, etc.
## Day 2 – Field Trip
With a group of 10-15 people we're going on a halfday or full day field trip to explore the cities and do the weird stuff which the city has to offer. This is for Nouners, Sponsoring Partners and potential partners/nouners.
We will make:
- ⌐◨-◨ Art(ifacts)
- Do good (e.g. Beach, Park clean ups, playground repairs, etc.)
Memories that will live rent free in peoples heads forever. Just like Nouns Town 2024, maybe a bit smaller ;)
Here's a stroll down memory lane: [https://x.com/NounsTown/status/1844541529999671571?s=20](https://x.com/NounsTown/status/1844541529999671571?s=20) [https://x.com/nounsmusical/status/1844755791846445396?s=20](https://x.com/nounsmusical/status/1844755791846445396?s=20) [https://x.com/nounsgg/status/1849486832204976272?s=20](https://x.com/nounsgg/status/1849486832204976272?s=20) [https://x.com/zerorightsmedia/status/1851017198782837029?s=20](https://x.com/zerorightsmedia/status/1851017198782837029?s=20)
(insert media from previous events + more inspiration)
## Example: NFC Lisbon (Portugal), June 4-6
**Day 1 - Permissionless Coffee Pop Up** At the main venue in partnership with local artists and in partnership with [Eterno gallery](https://www.instagram.com/eternogallery_/). More details can be shared in a couple weeks. It's worth clicking the link and finding out which artists are affiliated to it...
**Day 2 - Silver Coast Field Trip** We'll pack up a group of people to drive up to [Ericeira](https://www.google.com/maps/place/Ericeira/@38.9668584,-9.4087858,831m/data=!3m2!1e3!4b1!4m9!3m8!1s0xd1f27fed163a861:0x11abd033479ff33!5m2!4m1!1i2!8m2!3d38.9668584!4d-9.4062055!16s%2Fg%2F11t44l94b8?entry=ttu&g_ep=EgoyMDI2MDQyOS4wIKXMDSoASAFQAw%3D%3D). There we will do a beach clean up and bring the trash to a [precious plastic hub](https://community.preciousplastic.com/u/mad-plastic-labs) where we will make custom noggles. [Just like we did at Nouns Town.](https://x.com/marinioac/status/1852447109217243356?s=20) Depending on the tides, we go surfing before or after making the noggles with surf coaches for all levels. In the late afternoon we go fishing by boat and for dinner, we BBQ together with the local crypto, tech and art scene.
(insert media examples from Ericeira surfing, Eterno Gallery, Madplastic Hub, etc.)
---
# Always-On ⌐◨-◨ Content Engine
While the main deliverables are to activate these pop up events, the coffee pop up will travel across Europe to serve coffee in the pockets of culture I live in, outside of Nouns: surf, road cycling, mountaineering, snowboarding & skiing, padel, tennis, golf and more.
There will also be micro grass-roots happening where I'm planning to activate - they don't require any substantial production budget worth scoping.
And while we're doing that, we will be producing and publishing content on a weekly basis.
---
# How does the budget work to cover 3-4 annual pop-ups?
The proposed budget allows me to get the main setup to run these events and work on a longterm plan with other sponsors. I will work with other sponsoring partners to contribute budget for more stunts and any other expenses like artist compensations, additional media production, travel expenses, compensate myself, etc. The main sponsoring host of the pop ups will always be Nouns.
(insert media with the sponsors from 2025)
---
# Deliverables
- 3 annual pop ups in 2026 and 2027, total 6 pop up happenings with 2 days filled with activations
- Media coverage from each pop up
- Weekly "always-on" content
# Event List 2026
- NFC Lisbon (Portugal), June 4-7
- ETHGlobal Lisbon (Portugal), July 23-26
- RedBull Big Wave Surf in Narazé, Portugal
# Event List 2027
- EthCC, Cannes, France
- Crypto/Web3 Event tbc
- RedBull Big Wave Surf in Narazé, Portugal
- Formula 1, Portimao, Portugal
# Budget Breakdown - Total Ask: 80k USDC
**01 Pop Up Coffee Setup - Total: 35k USDC** \_Vehicle - 25k USDC
\_Vehicle Build out for Coffee Pop Up – 3k USDC
\_Coffee Machine and Utilities – 4k USDC
\_Branding and Utilities - 3k USDC
**02 Compensation Latsko – Total: 20k USDC** Making things happen: Branding, Coordination, Activation, Reporting, Media, PR work, etc.
**03 6xField Trips – 18k USDC** *Planning with 3k USDC per Field Trip*
**04 Art Stunts – 2k USDC** Materials, Art Give Aways
**05 Content - 00k USDC** *Will be covered by myself and my creator network across Europe.*
**06 Misc – 5k USDC** *to cover any unforeseen additional budget needs.*
2/3 Multisig: indexcard.eth, sign.0xsatori.eth, benjamin.latsko.eth
0xEAd202A70cA83B5150b0d04bEFb2859EE97A81B2
**---**
**That's it for now.**
⌐◨-◨ latsko.eth
[https://x.com/benjaminlatsko](https://x.com/benjaminlatsko)
[https://farcaster.xyz/latsko.eth](https://farcaster.xyz/latsko.eth)
## https://benjaminlatsko.com
# Appendix
## Inspiration for the Coffee Pop Up Vehicle
[https://www.instagram.com/p/DW07_0rjMwI/](https://www.instagram.com/p/DW07_0rjMwI/) (insert media)
## Haus of Nouns - Topline Media Report
This media is still accumulating views and engagement.
(insert links to media)
(insert photo recap)
## World of Apps
[Press Release World of Apps](https://docs.google.com/document/d/1qDAqb3f49c_J5zpGK6iIRryoCJxSWFfcOtLKNWR7PWk/edit?tab=t.0#heading=h.uce86lfkx5sd)
(insert photo recap)
## App Town Hall
[Website](https://worldofapps.wtf/) [Speaker Line Up](https://x.com/jchaskin22/status/1989366733958984007?s=20) (insert photo recap)europe-v2-mone66ln
# Nouns Create - in EUROPA
To be shared shortly:
- Media
Note to voters:
*There's an alternative version of this proposal where the amount can be streamed in 2 txs: 2026 and beginning of 2027.*
*That would be possible, if the focus is more on the field trips and dial down the coffee pop-up with no vehicle and no weekly content.*
*Less permanent and crutches me a bit to build something to last.*
---
It's about a year ago since I wrapped up [Haus of Nouns NYC](https://www.nouns.game/proposals/753) after FarCon 2025.
A two day event series that laid the foundation to partner with the Ethereum Foundation, Octant, aave, ens, POAP, Status Network, HairDAO, adidas Originals across 2 more consecutive events: [World of Apps NYC](https://www.nouns.game/proposals/841) in August and [App Town Hall at Devconnect Buenos Aires](https://www.nouns.game/proposals/870) in November 2025.
2025 was about setting new benchmarks for event media reach, partnerships and treasury governance:
- 3 events.
- 3 one offs.
- going from 0 to 1 to 10 within 8 months.
- Global media rallies with far over 500k Impressions from just 1 event (ref. in the appendix).
- 53k USDC raised from partners.
- 99k USDC contributed by Nouns.
- 17k USDC unspent budget returned to Nouns treasury.
Learnings worth mentioning
- 1 off events are incredibly resource inefficient.
- With Haus of Nouns we started at the heart of Nouns and managed to move to the heart of Ethereum with the very first Ethereum App Town Hall. What made people come and stick was our starting point. That's the where the playbook for 2026 and 2027 will come back to.
After planning and hosting Nouns Town LA in 2024, it was a a great honour and a superb experience to plan these events from Europe for the US and Argentina in 2025.
**THANK YOU!**
---
# 2026 and 2027
For 2026 and 2027 I would like to continue building on the momentum and position ⌐◨-◨ where they belong: in Ethereum centric event happenings and the wider creative industry to inspire people about crypto and Nouns.
But! with a new playbook: permissionless. grey-area. no paid actors. less travel costs. stuntier and weirder. More ⌐◨-◨ WTF energy. Iconically ⌐◨-◨
**A lot more RAW creativity.**
The type of rawness that attracts more people and partners to ⌐◨-◨ and inspires them to take a step closer to Nouns. Like the initial Haus of Nouns activation.
Not in the Americas.
Closer to my "backyard": Portugal and EUROPA.
**I'm asking for 80k USDC to host at least 4 pop ups at Crypto + Web3 Happenings and 2 pop ups at non-crypto events across Europe within 2 years (2026 and 2027).**
---
# It's Always 2 Days
The baseline parameters are simple:
- Permissionless
- 3rd place stunt
- Small Footprint, High Impact
- 2 Days per happening
**Why 2 days?** **Day 1** is to engage with the masses that are going to these conferences and events. It's an upper funnel happening with the main goals: Awareness + High Distribution. One to many - e.g. 50-100 PAX.
**Day 2** is to cultivate a few of the relationships that are keen to explore more with Nouns. This is a mid and lower funnel event to bring people even closer to Nouns. It is also focused on Nouner retention. One to a few - e.g. 10-15 PAX
Given this is always going to be a 2 day pop up happening, the math is:
> 6 events \* 2 days per event = 12 days of ⌐◨-◨ activations
## Day 1 - Permissionless Pop Up
Where? In closest proximity to the entrance of the main event.
The universal activation formula is incredibly simple, yet trialed and tested:
> Beverages(Coffee) + Music + Eyecandy = Attracts People
- The main thing: A Coffee Shop Pop Up
- Nouns Artifact exhibitions - e.g. projector public viewing, artworks, etc.
- Art Stunts - e.g. community artworks, artist stunts, breaker flash mob, marching band flash mob, etc.
## Day 2 – Field Trip
With a group of 10-15 people we're going on a halfday or full day field trip to explore the cities and do the weird stuff which the city has to offer. This is for Nouners, Sponsoring Partners and potential partners/nouners.
We will make:
- ⌐◨-◨ Art(ifacts)
- Do good (e.g. Beach, Park clean ups, playground repairs, etc.)
Memories that will live rent free in peoples heads forever. Just like Nouns Town 2024, maybe a bit smaller ;)
Here's a stroll down memory lane: [https://x.com/NounsTown/status/1844541529999671571?s=20](https://x.com/NounsTown/status/1844541529999671571?s=20) [https://x.com/nounsmusical/status/1844755791846445396?s=20](https://x.com/nounsmusical/status/1844755791846445396?s=20) [https://x.com/nounsgg/status/1849486832204976272?s=20](https://x.com/nounsgg/status/1849486832204976272?s=20) [https://x.com/zerorightsmedia/status/1851017198782837029?s=20](https://x.com/zerorightsmedia/status/1851017198782837029?s=20)
(insert media from previous events + more inspiration)
## Example: NFC Lisbon (Portugal), June 4-6
**Day 1 - Permissionless Coffee Pop Up** At the main venue in partnership with local artists and in partnership with [Eterno gallery](https://www.instagram.com/eternogallery_/). More details can be shared in a couple weeks. It's worth clicking the link and finding out which artists are affiliated to it...
**Day 2 - Silver Coast Field Trip** We'll pack up a group of people to drive up to [Ericeira](https://www.google.com/maps/place/Ericeira/@38.9668584,-9.4087858,831m/data=!3m2!1e3!4b1!4m9!3m8!1s0xd1f27fed163a861:0x11abd033479ff33!5m2!4m1!1i2!8m2!3d38.9668584!4d-9.4062055!16s%2Fg%2F11t44l94b8?entry=ttu&g_ep=EgoyMDI2MDQyOS4wIKXMDSoASAFQAw%3D%3D). There we will do a beach clean up and bring the trash to a [precious plastic hub](https://community.preciousplastic.com/u/mad-plastic-labs) where we will make custom noggles. [Just like we did at Nouns Town.](https://x.com/marinioac/status/1852447109217243356?s=20) Depending on the tides, we go surfing before or after making the noggles with surf coaches for all levels. In the late afternoon we go fishing by boat and for dinner, we BBQ together with the local crypto, tech and art scene.
(insert media examples from Ericeira surfing, Eterno Gallery, Madplastic Hub, etc.)
---
# Always-On ⌐◨-◨ Content Engine
While the main deliverables are to activate these pop up events, the coffee pop up will travel across Europe to serve coffee in the pockets of culture I live in, outside of Nouns: surf, road cycling, mountaineering, snowboarding & skiing, padel, tennis, golf and more.
There will also be micro grass-roots happening where I'm planning to activate - they don't require any substantial production budget worth scoping.
And while we're doing that, we will be producing and publishing content on a weekly basis.
---
# How does the budget work to cover 3-4 annual pop-ups?
The proposed budget allows me to get the main setup to run these events and work on a longterm plan with other sponsors. I will work with other sponsoring partners to contribute budget for more stunts and any other expenses like artist compensations, additional media production, travel expenses, compensate myself, etc. The main sponsoring host of these events will always be Nouns.
(insert media with the sponsors from 2025)
---
# Deliverables
- 3 annual pop ups in 2026 and 2027, total 6 pop up happenings with 2 days filled with activations
- Media coverage from each pop up
- Weekly "always-on" content
# Event List 2026
- NFC Lisbon (Portugal), June 4-7
- ETHGlobal Lisbon (Portugal), July 23-26
- RedBull Big Wave Surf in Narazé, Portugal
# Event List 2027
- EthCC, Cannes, France
- Crypto/Web3 Event tbc
- RedBull Big Wave Surf in Narazé, Portugal
- Formula 1, Portimao, Portugal
# Budget Breakdown - Total Ask: 80k USDC
**01 Pop Up Coffee Setup - Total: 35k USDC** \_Vehicle - 25k USDC
\_Vehicle Build out for Coffee Pop Up – 3k USDC
\_Coffee Machine and Utilities – 4k USDC
\_Branding and Utilities - 3k USDC
**02 Compensation Latsko – Total: 20k USDC** Making things happen: Branding, Coordination, Activation, Reporting, Media, PR work, etc.
**03 6xField Trips – 18k USDC** *Planning with 3k USDC per Field Trip*
**04 Art Stunts – 2k USDC** Materials, Art Give Aways
**05 Content - 00k USDC** *Will be covered by myself and my creator network across Europe.*
**06 Misc – 5k USDC** *to cover any unforeseen additional budget needs.*
2/3 Multisig: indexcard.eth, sign.0xsatori.eth, benjamin.latsko.eth
0xEAd202A70cA83B5150b0d04bEFb2859EE97A81B2
**---**
**That's it for now.**
⌐◨-◨ latsko.eth
[https://x.com/benjaminlatsko](https://x.com/benjaminlatsko)
[https://farcaster.xyz/latsko.eth](https://farcaster.xyz/latsko.eth)
## https://benjaminlatsko.com
# Appendix
## Inspiration for the Coffee Pop Up Vehicle
[https://www.instagram.com/p/DW07_0rjMwI/](https://www.instagram.com/p/DW07_0rjMwI/) (insert media)
## Haus of Nouns - Topline Media Report
This media is still accumulating views and engagement.
(insert links to media)
(insert photo recap)
## World of Apps
[Press Release World of Apps](https://docs.google.com/document/d/1qDAqb3f49c_J5zpGK6iIRryoCJxSWFfcOtLKNWR7PWk/edit?tab=t.0#heading=h.uce86lfkx5sd)
(insert photo recap)
## App Town Hall
[Website](https://worldofapps.wtf/) [Speaker Line Up](https://x.com/jchaskin22/status/1989366733958984007?s=20) (insert photo recap)europe-v2-mone66ln
# Nouns Create - in EUROPA
To be shared shortly:
- 2026 Events
- Media
---
It's about a year ago since I wrapped up [Haus of Nouns NYC](https://www.nouns.game/proposals/753) after FarCon 2025.
A two day event series that laid the foundation to partner with the Ethereum Foundation, Octant, aave, ens, POAP, Status Network, HairDAO, adidas Originals across 2 more consecutive events: [World of Apps NYC](https://www.nouns.game/proposals/841) in August and [App Town Hall at Devconnect Buenos Aires](https://www.nouns.game/proposals/870) in November 2025.
2025 was about setting new benchmarks for event media reach, partnerships and treasury governance:
- 3 events.
- 3 one offs.
- going from 0 to 1 to 10 within 8 months.
- Global media rallies with far over 500k Impressions from just 1 event (ref. in the appendix).
- 53k USDC raised from partners.
- 99k USDC contributed by Nouns.
- 17k USDC unspent budget returned to Nouns treasury.
Learnings worth mentioning
- 1 off events are incredibly resource inefficient.
- With Haus of Nouns we started at the heart of Nouns and managed to move to the heart of Ethereum with the very first Ethereum App Town Hall. What made people come and stick was our starting point. That's the where the playbook for 2026 and 2027 will come back to.
After planning and hosting Nouns Town LA in 2024, it was a a great honour and a superb experience to plan these events from Europe for the US and Argentina.
**THANK YOU!**
---
# 2026 and 2027
For 2026 and 2027 I would like to continue building on the momentum and position ⌐◨-◨ where they belong: in Ethereum centric event happenings and the wider creative industry to inspire people about crypto and Nouns.
But! with a new playbook: permissionless. grey-area. no paid actors. less travel costs. stuntier and weirder. More ⌐◨-◨ WTF energy. Iconically ⌐◨-◨
**A lot more RAW creativity.**
The type of rawness that attracts more people and partners to ⌐◨-◨ and inspires them to take a step closer to Nouns. Like the initial Haus of Nouns activation.
Not in the Americas.
Closer to my "backyard": in EUROPA.
**Call it growth. Call it sustainability. Call it ⌐◨-◨**
Whatever label you choose won't change that fact that for what is next, it can't be a 1-off anymore. It must be a format that is more repeatable and can be planned and coordinated further in advance to aim at higher impact.
**I'm asking for 80k USDC to host at least 4 pop ups at Crypto + Web3 Happenings and 2 pop ups at non-crypto events across Europe within 2 years (2026 and 2027).**
---
# It's Always 2 Days
The baseline parameters are simple:
- Permissionless
- 3rd place stunt
- Small Footprint, High Impact
- 2 Days per happening
**Why 2 days?**
**Day 1** is to engage with the masses that are going to these conferences and events. It's an upper funnel happening with the main goals: Awareness + High Distribution. One to many - e.g. 50-100 PAX.
**Day 2** is to cultivate a few of the relationships that are keen to explore more with Nouns. This is a mid and lower funnel event to bring people even closer to Nouns. It is also focused on Nouner retention. One to a few - e.g. 10-15 PAX
Given this is always going to be a 2 day pop up happening, the math is:
>6 events * 2 days per event = 12 days of ⌐◨-◨ activations
## Day 1 - Permissionless Pop Up
Where? In closest proximity to the entrance of the main event.
The universal activation formula is incredibly simple, yet trialed and tested:
> Beverages(Coffee) + Music + Eyecandy = Attracts People
- The main thing: A Coffee Shop Pop Up
- Nouns Artifact exhibitions - e.g. projector public viewing, artworks, etc.
- Art Stunts - e.g. community artworks, artist stunts, breaker flash mob, marching band flash mob, etc.
## Day 2 – Field Trip
With a group of 10-15 people we're going on a halfday or full day field trip to explore the cities and do the weird stuff which the city has to offer. This is for Nouners, Sponsoring Partners and potential partners/nouners.
We will make:
- ⌐◨-◨ Art(ifacts)
- Do good (e.g. Beach, Park clean ups, playground repairs, etc.)
Memories that will live rent free in peoples heads forever. Just like Nouns Town 2024, maybe a bit smaller ;)
Here's a stroll down memory lane:
https://x.com/NounsTown/status/1844541529999671571?s=20
https://x.com/nounsmusical/status/1844755791846445396?s=20
https://x.com/nounsgg/status/1849486832204976272?s=20
https://x.com/zerorightsmedia/status/1851017198782837029?s=20
(insert media from previous events + more inspiration)
## Example: NFC Lisbon (Portugal), June 4-6
**Day 1 - Permissionless Coffee Pop Up**
At the main venue in partnership with local artists and in partnership with [Eterno gallery](https://www.instagram.com/eternogallery_/). More details can be shared in a couple weeks. It's worth clicking the link and finding out which artists are affiliated to it...
**Day 2 - Silver Coast Field Trip**
We'll pack up a group of people to drive up to [Ericeira](https://www.google.com/maps/place/Ericeira/@38.9668584,-9.4087858,831m/data=!3m2!1e3!4b1!4m9!3m8!1s0xd1f27fed163a861:0x11abd033479ff33!5m2!4m1!1i2!8m2!3d38.9668584!4d-9.4062055!16s%2Fg%2F11t44l94b8?entry=ttu&g_ep=EgoyMDI2MDQyOS4wIKXMDSoASAFQAw%3D%3D). There we will do a beach clean up and bring the trash to a [precious plastic hub](https://community.preciousplastic.com/u/mad-plastic-labs) where we will make custom noggles. [Just like we did at Nouns Town.](https://x.com/marinioac/status/1852447109217243356?s=20) Depending on the tides, we go surfing before or after making the noggles with surf coaches for all levels. In the late afternoon we go fishing by boat and for dinner, we BBQ together with the local crypto, tech and art scene.
(insert media examples from Ericeira surfing, Eterno Gallery, Madplastic Hub, etc.)
---
# Always-On ⌐◨-◨ Content Engine
While the main deliverables are to activate these pop up events, the coffee pop up will travel across Europe to serve coffee in the pockets of culture I live in, outside of Nouns: surf, road cycling, mountaineering, snowboarding & skiing, padel, tennis, golf and more.
There will also be micro grass-roots happening where I'm planning to activate - they don't require any substantial production budget worth scoping.
And while we're doing that, we will be producing and publishing content on a weekly basis.
---
# How does the budget work to cover 3-4 annual pop-ups?
The proposed budget allows me to get the main setup to run these events and work on a longterm plan with other sponsors. I will work with other sponsoring partners to contribute budget for more stunts and any other expenses like artist compensations, additional media production, travel expenses, compensate myself, etc. The main sponsoring host of these events will always be Nouns.
(insert media with the sponsors from 2025)
---
# How does this benefit Nouns?
As laid out in the introduction section of this proposal, my main focus areas are:
1) to further strengthen the positioning of ⌐◨-◨ in the Ethereum ecosystem and creative industry.
2) Establish and strengthen partnerships which benefit the wider community. E.g. https://www.nouns.camp/proposals/855
3) Generally setting new benchmarks across brand building for Nouns, partnership strategies and budget efficiency with impact on treasury governance.
# Deliverables
- 3 annual pop ups in 2026 and 2027, total 6 pop up happenings with 2 days filled with activations
- Media coverage from each pop up
- Weekly "always-on" content
---
# Budget Breakdown - Total Ask: 80k USDC
**01 Pop Up Coffee Setup - Total: 35k USDC**
Vehicle - 25k USDC
Vehicle Build out for Coffee Pop Up – 3k USDC
Coffee Machine and Utilities – 4k USDC
Branding and Utilities - 3k USDC
**02 Compensation Latsko – Total: 20k USDC**
Making things happen: Branding, Coordination, Activation, Reporting, Media, PR work, etc.
**03 5xField Trips – 15k USDC**
*Planning with 3k USDC per Field Trip*
**04 Art Stunts – 5k USDC**
Materials, Artists Compensation, Art Give Aways
830 USDC per event
**05 Content - 00k USDC**
*Will be covered by myself and my creator network across Europe.*
**05 Misc – 5k USDC** *to cover any unforeseen additional budget needs.*
---
**That's it for now.**
⌐◨-◨ latsko.eth
[https://x.com/benjaminlatsko](https://x.com/benjaminlatsko)
[https://farcaster.xyz/latsko.eth](https://farcaster.xyz/latsko.eth)
[https://benjaminlatsko.com](https://benjaminlatsko.com/)
---
# Appendix
## Inspiration for the Coffee Pop Up Vehicle
https://www.instagram.com/p/DW07_0rjMwI/
(insert media)
## Haus of Nouns - Topline Media Report
This media is still accumulating views and engagement.
(insert links to media)
(insert photo recap)
## World of Apps
[Press Release World of Apps](https://docs.google.com/document/d/1qDAqb3f49c_J5zpGK6iIRryoCJxSWFfcOtLKNWR7PWk/edit?tab=t.0#heading=h.uce86lfkx5sd)
(insert photo recap)
## App Town Hall
[Website](https://worldofapps.wtf/)
[Speaker Line Up](https://x.com/jchaskin22/status/1989366733958984007?s=20)
(insert photo recap)europe-v2-mone66lncopy only: budget break down, activation concept, deliverables, etc.
outstanding: media, links, 2026 event list
# Nouns World Wide - Europe Edition
# Nouns World Wide - Europe Edition
It's exactly a year ago since I wrapped up [Haus of Nouns NYC](https://www.nouns.game/proposals/753) after FarCon 2025.
A two day event series that laid the foundation to partner with the Ethereum Foundation, Octant, aave, ens, POAP, Status Network, HairDAO, adidas Originals across 2 more consecutive events:
[World of Apps NYC](https://www.nouns.game/proposals/841)
[App Town Hall at Devconnect Buenos Aires](https://www.nouns.game/proposals/870)
2025 was:
- 3 events.
- 3 one offs.
- going from 0 to 1 to 10 within 8 months.
- All events required intercontinental remote planning and executions.
- Global media rallies with far over 500k Impressions from just 1 event (ref. in the appendix).
- 53k USDC raised from partners.
- 82k USDC contributed by Nouns.
**THANK YOU!**
---
# 2026 and 2027
For 2026 and 2027 I would like to continue building on this momentum and position ⌐◨-◨ where they belong: in Ethereum centric event happenings and the wider creative industry to inspire people about cypto and Nouns.
Regardless of the last proposal not finding full support in the community, I still believe in permissionless, grey-area pop-ups with no rental costs, less travel costs, stuntier and weirder. More ⌐◨-◨ WTF energy. Iconic. ⌐◨-◨
**Raw creativity, like the Haus of Nouns activation, without ceilings.**
Not in the Americas.
Closer to my "backyard": in EUROPA.
Call it growth. Call it sustainability. Call it ⌐◨-◨ Whatever is next, can't be a 1-off anymore. It must be a format that is more repeatable and can be planned and coordinated further in advance to aim at higher impact.
I'm asking for 80k USDC to host 4 pop up side events at Crypto + Web3 Happenings and 2-3 pop ups at non-crypto events across Europe within 2 years (2026 and 2027).
---
**That's it for now.**
⌐◨-◨ latsko.eth
[https://x.com/benjaminlatsko](https://x.com/benjaminlatsko)
[https://farcaster.xyz/latsko.eth](https://farcaster.xyz/latsko.eth)
[https://benjaminlatsko.com](https://benjaminlatsko.com/)
---
To be shared shortly:
- Creative Concepts
- List of Deliverables
- 2026 Events
- Detailed Budget Breakdown
---
# Appendix
Haus of Nouns Media Report
europe-v2-mone66ln