0xb2b7d66b…5e9dsent to0xf790a5f5…1365·#22,327,571·view on Etherscan
**Hey Volky,**
Thank you so much for this valuable feedback. I’ll clarify a few points to present the broader reasoning behind this proposal, because, as you pointed out, the DAO needs **new initiatives that seriously consider its sustainability**.
### About future revenue generation for the DAO
IMO you're right, this is **the biggest challenge for Nouns today**. Part of our goal with this proposal is precisely to experiment with **alternative, yet responsible and realistic paths** for generating financial return to the treasury, based on: **mobilize local communities**, **foster real entrepreneurship** in both physical and online settings.
The research phase is not an "excuse" to fit the current sustainability narrative. It is the **strategic foundation** we need to **build a solid structure** that allows us to bring revenue to the DAO and help the social project become self-sustainable.
Since we can’t guarantee real-life examples during phase 1, we chose not to promise that in the proposal, we need to present **structured, certain outcomes**. So, in phase 1, there will be **experiments that are part of our research**, aiming to build a **real and economically viable model** that benefits the treasury, the community, and the business arm of the social project.
### About the "visibility as value" thesis
For sure **visibility alone won’t sustain the DAO**. We need new theses, and that’s exactly what we’re trying to build here. This proposal combines:
• Local onchain community building and social impact
• **Practical exploration of stablecoins and crypto as economic tools**, starting with small and realistic use cases (like using USDC, Coinbase, Binance Pay, etc., by entrepreneurs)
• The construction of a **replicable narrative**, adaptable to other small towns facing similar challenges
Is this an ambitious model? **Perhaps, yes**, but it’s being built **step by step, with responsibility**. We’re not promising immediate profits. We’re proposing to **build, test, and validate** something that can become a **real alternative for Treasury return in the medium/long term**, connecting to the social impact that has always been a fundamental part of what Nouns represents.
**"Create positive externalities, embrace absurdity & difference, teach people about Nouns & crypto"**
### About replicability and practical delivery
We don’t believe in a "plug-and-play" model, and it would be a mistake to sell that idea here. But we do believe it’s possible to create an **adaptable framework**, where the core of the proposal, **connection with local entrepreneurs, experiments with crypto, and return to the DAO**, can be customized to other regions, with **direct support from our team**.
That’s why **mentorships are one of the business ideas** we’re looking to implement locally. We’ve already received feedback on other potential methods, and the research phase is exactly where we’ll **find the ideal model for the community we’re working with**.
This support, for other towns and social projects, will be **offered for free**, based on our real-world experience with this experiment. We’ll also make the **research methodology public**, so others can apply the same approach elsewhere — or, if not, they’ll at least have a **general framework** to guide them in starting something different in their own region.
This entire experiment will be **documented with reports, real-life stories, and practical learnings**.
### About the value of experience
Agree, **Real experience is worth far more than any generic framework.** That said, our framework needs to be somewhat generic, not to be "plug-and-play", but to serve as **a guide** that people can **adapt locally** into their own real experiences.
After all, how could we claim to offer something plug-and-play to someone living in a **completely different cultural context**?
**What we want to bring to the DAO is a model tested in the field**, one that can be **replicated and adapted** to other regions, with the goal of generating **sustainable returns for the Treasury in the medium and long term**.
+1
> hey Ricky 👋
>
> TBH I'm a bit over my head with that one. Don't know a lot about real estate and renovations for instance, so I've been taking my time to make sense of it.
>
> I am skeptical of some parts, though:
>
> ## The case for the future income possibility for the DAO is pretty weak, imo
>
> The only thing backing it up is the research phase that is not strongly tied with the prop as a whole...feels like an afterthought to fit into the current meta of treasury sustainability/breakeven. It's a weak promise of, maybe, way further down the road, finding a viable business model that contributes back to Nouns.
>
> I worry a lot about the sustainability of the DAO. If the 3 whales that are basically winning all the auctions were to leave at any point, the DAO would be de facto dead, with the auction price tanking and no other source of income for the DAO.
>
> I would like to see props that address this as a primary concern, so that in the future other initiatives can benefit from Nouns because it's still there. Nobody is doing that, so I'd love to see proposers stepping up to support the DAO as much as it has historically supported social initiatives.
>
> You seem to have lots of connections to local businesses and entrepreneurs, so I'd try and leverage that to come up with something of more substance to bring more funds to the treasury in the long term. Not sure what's the business model to find there, but I think we need to start seeding compounding returns to the treasury if we want the DAO to continue.
>
> The thesis of accruing value back to the DAO in the form of attention and more participation in the auctions is basically disproven at this point. We need new theses.
>
> If you can piece the puzzle of how to align incentives to create passive income for the DAO, that would be a huge unlock. At least try to fit in an experiment in that direction in phase 1.
>
> ## Replicable Business Model
>
> I seriously doubt there can be a plug-and-play replicable business model. This feels like it must be custom-tailored to the local culture anywhere you want to implement it, to the projects involved, etc.
>
> We've had props promising CC0 processes as deliverables before, and they don't really make an impact if there's no support to implement them.
>
> I think you could truly deliver on that promise by offering actual coaching/consultancy instead. Commit to making yourself & team available to other proposers to increase the synergy and give everyone a better bang for their buck.
>
> Don't believe in silver bullet frameworks, but I know the value of experience. So make that the value proposition to Nouns.