0xf84a5fd9…b5a8sent to0xf790a5f5…1365·#25,035,180·view on Etherscan
# Nouns Create - in EUROPA
To be shared shortly:
- Media
Note to voters:
*There's an alternative version of this proposal where the amount can be streamed in 2 txs: 2026 and beginning of 2027.*
*That would be possible, if the focus is more on the field trips and dial down the coffee pop-up with no vehicle and no weekly content.*
*Less permanent and crutches me a bit to build something to last.*
---
It's about a year ago since I wrapped up [Haus of Nouns NYC](https://www.nouns.game/proposals/753) after FarCon 2025.
A two day event series that laid the foundation to partner with the Ethereum Foundation, Octant, aave, ens, POAP, Status Network, HairDAO, adidas Originals across 2 more consecutive events: [World of Apps NYC](https://www.nouns.game/proposals/841) in August and [App Town Hall at Devconnect Buenos Aires](https://www.nouns.game/proposals/870) in November 2025.
2025 was about setting new benchmarks for event media reach, partnerships and treasury governance:
- 3 events.
- 3 one offs.
- going from 0 to 1 to 10 within 8 months.
- Global media rallies with far over 500k Impressions from just 1 event (ref. in the appendix).
- 53k USDC raised from partners.
- 99k USDC contributed by Nouns.
- 17k USDC unspent budget returned to Nouns treasury.
Learnings worth mentioning
- 1 off events are incredibly resource inefficient.
- With Haus of Nouns we started at the heart of Nouns and managed to move to the heart of Ethereum with the very first Ethereum App Town Hall. What made people come and stick was our starting point. That's the where the playbook for 2026 and 2027 will come back to.
After planning and hosting Nouns Town LA in 2024, it was a a great honour and a superb experience to plan these events from Europe for the US and Argentina in 2025.
**THANK YOU!**
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# 2026 and 2027
For 2026 and 2027 I would like to continue building on the momentum and position ⌐◨-◨ where they belong: in Ethereum centric event happenings and the wider creative industry to inspire people about crypto and Nouns.
But! with a new playbook: permissionless. grey-area. no paid actors. less travel costs. stuntier and weirder. More ⌐◨-◨ WTF energy. Iconically ⌐◨-◨
**A lot more RAW creativity.**
The type of rawness that attracts more people and partners to ⌐◨-◨ and inspires them to take a step closer to Nouns. Like the initial Haus of Nouns activation.
Not in the Americas.
Closer to my "backyard": Portugal and EUROPA.
**I'm asking for 80k USDC to host at least 4 pop ups at Crypto + Web3 Happenings and 2 pop ups at non-crypto events across Europe within 2 years (2026 and 2027).**
---
# It's Always 2 Days
The baseline parameters are simple:
- Permissionless
- 3rd place stunt
- Small Footprint, High Impact
- 2 Days per happening
**Why 2 days?** **Day 1** is to engage with the masses that are going to these conferences and events. It's an upper funnel happening with the main goals: Awareness + High Distribution. One to many - e.g. 50-100 PAX.
**Day 2** is to cultivate a few of the relationships that are keen to explore more with Nouns. This is a mid and lower funnel event to bring people even closer to Nouns. It is also focused on Nouner retention. One to a few - e.g. 10-15 PAX
Given this is always going to be a 2 day pop up happening, the math is:
> 6 events \* 2 days per event = 12 days of ⌐◨-◨ activations
## Day 1 - Permissionless Pop Up
Where? In closest proximity to the entrance of the main event.
The universal activation formula is incredibly simple, yet trialed and tested:
> Beverages(Coffee) + Music + Eyecandy = Attracts People
- The main thing: A Coffee Shop Pop Up
- Nouns Artifact exhibitions - e.g. projector public viewing, artworks, etc.
- Art Stunts - e.g. community artworks, artist stunts, breaker flash mob, marching band flash mob, etc.
## Day 2 – Field Trip
With a group of 10-15 people we're going on a halfday or full day field trip to explore the cities and do the weird stuff which the city has to offer. This is for Nouners, Sponsoring Partners and potential partners/nouners.
We will make:
- ⌐◨-◨ Art(ifacts)
- Do good (e.g. Beach, Park clean ups, playground repairs, etc.)
Memories that will live rent free in peoples heads forever. Just like Nouns Town 2024, maybe a bit smaller ;)
Here's a stroll down memory lane: [https://x.com/NounsTown/status/1844541529999671571?s=20](https://x.com/NounsTown/status/1844541529999671571?s=20) [https://x.com/nounsmusical/status/1844755791846445396?s=20](https://x.com/nounsmusical/status/1844755791846445396?s=20) [https://x.com/nounsgg/status/1849486832204976272?s=20](https://x.com/nounsgg/status/1849486832204976272?s=20) [https://x.com/zerorightsmedia/status/1851017198782837029?s=20](https://x.com/zerorightsmedia/status/1851017198782837029?s=20)
(insert media from previous events + more inspiration)
## Example: NFC Lisbon (Portugal), June 4-6
**Day 1 - Permissionless Coffee Pop Up** At the main venue in partnership with local artists and in partnership with [Eterno gallery](https://www.instagram.com/eternogallery_/). More details can be shared in a couple weeks. It's worth clicking the link and finding out which artists are affiliated to it...
**Day 2 - Silver Coast Field Trip** We'll pack up a group of people to drive up to [Ericeira](https://www.google.com/maps/place/Ericeira/@38.9668584,-9.4087858,831m/data=!3m2!1e3!4b1!4m9!3m8!1s0xd1f27fed163a861:0x11abd033479ff33!5m2!4m1!1i2!8m2!3d38.9668584!4d-9.4062055!16s%2Fg%2F11t44l94b8?entry=ttu&g_ep=EgoyMDI2MDQyOS4wIKXMDSoASAFQAw%3D%3D). There we will do a beach clean up and bring the trash to a [precious plastic hub](https://community.preciousplastic.com/u/mad-plastic-labs) where we will make custom noggles. [Just like we did at Nouns Town.](https://x.com/marinioac/status/1852447109217243356?s=20) Depending on the tides, we go surfing before or after making the noggles with surf coaches for all levels. In the late afternoon we go fishing by boat and for dinner, we BBQ together with the local crypto, tech and art scene.
(insert media examples from Ericeira surfing, Eterno Gallery, Madplastic Hub, etc.)
---
# Always-On ⌐◨-◨ Content Engine
While the main deliverables are to activate these pop up events, the coffee pop up will travel across Europe to serve coffee in the pockets of culture I live in, outside of Nouns: surf, road cycling, mountaineering, snowboarding & skiing, padel, tennis, golf and more.
There will also be micro grass-roots happening where I'm planning to activate - they don't require any substantial production budget worth scoping.
And while we're doing that, we will be producing and publishing content on a weekly basis.
---
# How does the budget work to cover 3-4 annual pop-ups?
The proposed budget allows me to get the main setup to run these events and work on a longterm plan with other sponsors. I will work with other sponsoring partners to contribute budget for more stunts and any other expenses like artist compensations, additional media production, travel expenses, compensate myself, etc. The main sponsoring host of these events will always be Nouns.
(insert media with the sponsors from 2025)
---
# Deliverables
- 3 annual pop ups in 2026 and 2027, total 6 pop up happenings with 2 days filled with activations
- Media coverage from each pop up
- Weekly "always-on" content
# Event List 2026
- NFC Lisbon (Portugal), June 4-7
- ETHGlobal Lisbon (Portugal), July 23-26
- RedBull Big Wave Surf in Narazé, Portugal
# Event List 2027
- EthCC, Cannes, France
- Crypto/Web3 Event tbc
- RedBull Big Wave Surf in Narazé, Portugal
- Formula 1, Portimao, Portugal
# Budget Breakdown - Total Ask: 80k USDC
**01 Pop Up Coffee Setup - Total: 35k USDC** \_Vehicle - 25k USDC
\_Vehicle Build out for Coffee Pop Up – 3k USDC
\_Coffee Machine and Utilities – 4k USDC
\_Branding and Utilities - 3k USDC
**02 Compensation Latsko – Total: 20k USDC** Making things happen: Branding, Coordination, Activation, Reporting, Media, PR work, etc.
**03 6xField Trips – 18k USDC** *Planning with 3k USDC per Field Trip*
**04 Art Stunts – 2k USDC** Materials, Art Give Aways
**05 Content - 00k USDC** *Will be covered by myself and my creator network across Europe.*
**06 Misc – 5k USDC** *to cover any unforeseen additional budget needs.*
2/3 Multisig: indexcard.eth, sign.0xsatori.eth, benjamin.latsko.eth
0xEAd202A70cA83B5150b0d04bEFb2859EE97A81B2
**---**
**That's it for now.**
⌐◨-◨ latsko.eth
[https://x.com/benjaminlatsko](https://x.com/benjaminlatsko)
[https://farcaster.xyz/latsko.eth](https://farcaster.xyz/latsko.eth)
## https://benjaminlatsko.com
# Appendix
## Inspiration for the Coffee Pop Up Vehicle
[https://www.instagram.com/p/DW07_0rjMwI/](https://www.instagram.com/p/DW07_0rjMwI/) (insert media)
## Haus of Nouns - Topline Media Report
This media is still accumulating views and engagement.
(insert links to media)
(insert photo recap)
## World of Apps
[Press Release World of Apps](https://docs.google.com/document/d/1qDAqb3f49c_J5zpGK6iIRryoCJxSWFfcOtLKNWR7PWk/edit?tab=t.0#heading=h.uce86lfkx5sd)
(insert photo recap)
## App Town Hall
[Website](https://worldofapps.wtf/) [Speaker Line Up](https://x.com/jchaskin22/status/1989366733958984007?s=20) (insert photo recap)europe-v2-mone66ln