0xf32dd1bd…79c7sent to0xf790a5f5…1365·#21,924,929·view on Etherscan
# Nouns at Appcon Milan
## Summary
This proposal requests a total of **40,000 USDC** from the treasury to paint a mural in a high-traffic area in Milan, Italy, and to have Nouns represent the Ethereum ecosystem at **Appcon** (7–13 April 2025).
The goal is to embed Nouns' distinctive design and ethos within one of the world’s largest design events, making it visible to millions of people throughout the year while onboarding tens of thousands of new users to Ethereum and the Nouns ecosystem.
The funding will be allocated as follows:
- **15,000 USDC** to commission a mural in an iconic location in the heart of Milan that visually represents Nouns and the Ethereum ecosystem for 1 year. This mural, positioned in a high-traffic area with millions of visitors annually, guarantees exposure and lasting impact while involving the local community.
- **12,500 USDC** to showcase nounish experiences to visitors at Appcon, introducing them to the ecosystem and educating them about Ethereum. This activation includes noggles and other nouns-based designs integrated into decorative objects, apps, experiences, and branding throughout the venue.
- **12,500 USDC** to cover logistical needs, including lodging for participating teams, shipping costs and set up of physical objects to be showcased at the venue.
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## Background
**Appcon** is the first event designed to showcase the top Ethereum applications and experiences to a non-crypto audience. Held during Milan Design Week—the largest design and innovation fair in Europe—Appcon highlights projects such as Farcaster and Base, reaching over 50,000 visitors through a week of immersive activities, workshops, talks, and interactive demos. This setting presents a great opportunity to introduce Nouns and Ethereum to a diverse, global audience.
For more information, visit the [Appcon Event Page](https://appcon.notion.site).
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## Proposal Details
### 1. Mural Activation (15,000 USDC)
**Objective:** Commission a mural by young, talented local artists that captures the synergy between Ethereum, Nouns, and the evolving Ethereum ecosystem.
**Location & Execution:**
- **Site:** Center of BAM park, one of the highest traffic areas of Milan.
- **Feature:** The mural will be painted on the staircase (3D effect) of a highly active socio-cultural center, ensuring maximum visibility and engagement especially from younger audiences.
- **Design:** The artwork will integrate Nouns’ iconic visual language with elements related to Ethereum, with the goal to spark conversation and interest among the audience.
**Impact:** This mural will serve as a **year-long** urban installation, offering a dynamic visual narrative that sparks interest in Nouns and Ethereum in a culturally significant space.
**Cost breakdown:** The cost covers site expenses, lodging and food for a week for 6 artists-in-residence, as well as all necessary paint and materials.
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2. Nouns Showcase at Appcon (12,500 USDC)
- **Objective:** Create an engaging, interactive showcase that introduces Nouns to a broad audience at Appcon, using immersive experiences and physical designs to captivate and educate newcomers.
- **Activation Details:**
- **Apps and Experiences:** A dedicated space at the venue featuring the most engaging Nounish apps and experiences, designed to introduce Nouns and explain Ethereum to newcomers in a fun and accessible way.
- **Design Showcase:** A curated exhibit of Noggles and other notable Nounish design objects created by the community, featured as part of the Milan Design Week exhibition.
- **Branding across the venue:** Strategic placement of Nouns branding throughout the venue, including digital displays, signage, and Noggles installations.
- **Workshops & Talks:** Educational sessions and discussions, positioning Nouns as a key player in onboarding new audiences into the Ethereum ecosystem.
- **Impact:** This activation will introduce Nouns to a global audience, reinforcing its presence in the Ethereum ecosystem—especially among young and creative individuals—at one of the world’s most prestigious design events.
### 3. Logistical Support (12,500 USDC)
**Objective:** Ensure seamless operations for all teams and physical assets throughout the event by providing comprehensive logistical support.
**Details and Costs breakdown:**
- **Lodging & Transportation (10,000 USDC):** Arrange accommodations and local transportation for 5 participating teams, with up to 2 members per team.
- **Shipping, Setup & Installation (2,500 USDC):** Manage the shipment and installation of physical objects at the venue, including handling customs and coordinating local delivery logistics to ensure that all materials are ready for display.
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## Expected Outcomes
- **Brand Proliferation:** The mural is expected to be seen by millions of passersby annually, amplifying visibility and cultural impact. Additionally, Milan Design Week’s global stage offers unparalleled exposure, introducing Nouns’ distinctive design to a diverse, international audience unfamiliar with crypto.
- **Encouraging Creativity and Collaboration:** By collaborating with the local community and integrating Nounish experiences with other exhibitors at the Design Week, Nouns will foster artistic innovation and cross-community partnerships on a global design stage.
- **Ethereum Representation:** Appcon’s focus on showcasing Ethereum to newcomers aligns with Nouns’ goal of promoting the Ethereum ecosystem, making Nouns a visible ambassador.
- **Community Engagement:** Both the mural and on-site activation will drive significant community interaction and dialogue around the integration of art, technology, and decentralized ecosystems. nouns-at-appcon-milanUpdated details