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0xf32dd1bd…79c7sent to0xa5bf9a9b…33a4·#22,355,004·0x398fe1ad…0e7639
Appcon took place on April 7–13 2025, with the goal of showcasing the best of Ethereum to the world. Thanks to this proposal, Nouns took center stage and captured the attention of countless passersby through the mural and the indoor and outdoor showcases. I'm posting this propdate to: - Provide more context on each part of the proposal - Share an update on the current state of deliverables - Address concerns recently discussed among community members on Discord --- ## Mural ![image](https://i.imgur.com/Ol5tHut.jpeg) ### Context and Concerns Some concerns were recently raised by community members about the mural not feeling nounish enough. At the same time, others appreciated its less commercial, more artistic nature. Before suggesting possible ways to further emphasize the nounish identity (if that is the will of the community), I would like to share more background on the rationale behind the current design choices. ### The Concept Behind the Mural A team of artists from ISIA Urbino was tasked with creating a mural under the theme: "Ethereum in Society". They identified three main verticals — social collaboration, free trade, and enabling connections — each represented by a primary color. Each artist then designed individual "bits" combining specific shapes, colors and linking them to specific keywords. The final mural is a collective composition of these bits, forming a "carpet" that reflects Ethereum’s multifaceted and decentralized nature. | A comprehensive description of the rationale behind the mural, prepared by the artists, will be published in the coming weeks. I approved the mural because: - I personally loved the conceptual depth behind it. - I appreciated how Nouns was referenced through the pixelated aesthetic and the democratic composition process, rather than simply placing a large pair of Noggles on top. - During the event, the Nouns connection was evident thanks to the Noggles Rail installation placed right next to the mural. What I recognized could have been improved was the communication of the concept to the public. However, given the very tight event timeline (the entire event was organized in only 1.5 months, with the mural visuals only shared the week before the event) and the presence of the Noggles Rail, we decided to address this after the event — which is being done now. Due to tight deadlines, I didn't think of seeking community feedback before approving the mural. Additionally, at that stage, it was still uncertain whether the proposal would pass, so the window for adjustments was extremely limited. While I believe my choice would not have changed given the circumstances, in retrospect, I should have asked for feedback anyway. ### Actions to Improve Nounishness 1. [Confirmed] QR Code Update: There is already a QR code on the mural linking to a blog post in italian made for the event. We plan to update it to redirect to a dedicated page that will: - Explain the mural’s concept in detail - Make explicit references to Nouns - Link to Nouns websites and resources - Provide information about related activities (such as the NFT collection) 2. [Confirmed] Large Banner on the Façade (115x440 cm): A large explanatory banner will be printed and installed next to the staircase, highly visible to passersby. It will include context about the mural’s meaning and clear connections to Nouns. Designs will be shared once ready. I believe this is the most effective way to reinforce nounishness without altering the original artwork. 3. [Unlikely] Partial Rework of the Mural: The artists are available to rework a section of the mural to emphasize Nouns more strongly. However, the building is owned by the commune and has strict regulations about visible logos and modifications. Given the anticipated pushback from the hosting venue and the additional time required to finalize, a rework will be explored but appears unlikely at this point. Instead, we are focusing on enhancing the facade explanation and QR codes. I will keep the community updated — final clarity on feasibility should come around mid-May, after the holiday period in Italy (Easter and national holidays). --- ## Showcase Nouns were also showcased as part of the design exhibition through: - An iPad allowing visitors to interact with nounswap.wtf - A looped video reel of Nouns Town LA, provided by Latsko - Merch displayed at the Appcon Merch shop The proposal anticipated a giveback of 7.5k to the DAO. Due to technical issues and the short timeline, it wasn’t possible to complete this during the event. However, we have plans to fulfill this through online campaigns over the coming months. ### Appcon Merch Nouns merchandise was available for purchase in crypto during the event. However, crypto onramping remains a major bottleneck in Italy, and few items were sold on-site. We plan to launch several online campaigns to sell Appcon merch. All profits will go directly to the DAO until the original giveback target is reached. Additionally, these campaigns will promote the giveback mechanism Slice will introduce across all stores. ### NFT Collection From the start, we planned to create a generative NFT collection based on the mural's "bits," using fully onchain art. Due to tight event timelines, it wasn’t ready for launch during Appcon. We are now organizing the collection’s release with the artists, a renowned developer in the space, with support from various partners. The collection will be deployed on Base, with part of the profits returned to the DAO.
0xf32dd1bd…79c7sent to0x6f3e6272…223d·#22,170,103·0x2ab4e3e5…7e50ae
# Nouns at Appcon Milan ## Summary We're asking for 22k USDC to fund: - A year-long, 3D mural in an iconic location in Milan - A showcase of Nouns apps, art, and merchandise at Appcon 2025 (April 7-13) Our goal is to use Milan Design Week’s global stage to present Nouns as a leading creative force in Ethereum alongside key players like Farcaster and Coinbase — with the Ethereum Foundation also supporting the event — attracting tens of thousands of new users to the ecosystem. We also aim to **return at least 7.5k USDC to the DAO** through: - Nouns merchandise, toys and skateboard decks sold on Slice, both IRL and online — in collaboration with Benjamin Latsko, Based Nouns, Bigshot Toyworks, and boards.wtf - A generative onchain NFT art collection Importantly, the give-back mechanic pioneered here will be **replicable by any Slice merchant after the event**, making it easy for anyone to contribute to the DAO and for the Nouns community to promote aligned stores and products. As the founder of Slice and being based in Milan, I want to make this event a success in Italy and surface the best of Ethereum to the world. I believe Nouns can be instrumental in driving adoption while also greatly benefiting from a central role at this event. A separate Gnars DAO prop to fund a noggles rail as part of the showcase has recently passed, and after Appcon it will be donated to the local community for installation in a skate park. The two proposals have been kept separate to allow Gnars and Nouns DAOs to focus on their respective missions, and if this one passes the overall presence of Nouns would significantly increase. ### Success metrics - Nouns items sold and USDC amount sent back to the DAO - Visitors introduced to Nouns and interacting with the showcased app (NounSwap) - Visitor wallet addresses and email contacts shared with Benjamin for post-event Nouns remarketing - (Post-Event) Number of people and communities engaging long-term with Ethereum and Nouns - (Post-Event) Number of merchants adopting the Slice give-back mechanic to share sales profits with the DAO ### Differences from Prop 760 Following the community’s largely positive feedback, this revised proposal includes: - More activities and a higher expected amount of USDC returned to the DAO - A generative NFT collection with part of the proceeds going to the DAO - Details on the Noggles Rail, already produced and part of the event showcase - Confirmation of Appcon support from the Ethereum Foundation - Direct visitor interaction with NounSwap to onboard new users - A reduced funding request, thanks to merch no longer needing on-site customization ### What is Appcon? Appcon is the first event dedicated to showcasing the top Ethereum apps and experiences to a non-crypto audience. It takes place on **April 7-13 during Milan Design Week**—**the biggest annual design event in the world**—offering activities, talks, and interactive experiences to over 50k visitors. For more information, visit the [Appcon Event Page](https://appcon.notion.site) or the [Appcon website](https://appcon.org). --- ## Proposal Details ### 1. Mural, 1 year (15k USDC) **Objective:** Commission a year-long mural by emerging local artists that becomes a cultural landmark. This installation will symbolize the city’s adoption of Ethereum and feature an NFT minting experience during Appcon. - **Location:** BAM park/Stecca socio-cultural center, next to the "Vertical Forest" skyscraper — one of Milan's most frequented areas. - **Duration:** The mural will remain on display for one year, until the next Milan Design Week. - **Artists:** renown muralist [Alice Lotti](https://www.alicelotti.com) will lead a team of talented artists of the ISIA Urbino—one of the leading graphic design and visual communication institutes in Italy - **Concept**: Abstract geometries and elements combine to visually depict the core aspects of Nouns and Ethereum (decentralization, permissionless, peer-to-peer, collaborative, etc). The use of shapes and colors is designed to spark conversation and public interest. - **NFT Collection:** During Appcon, a generative NFT collection related to the mural (with fully onchain art) will be open for minting in person at the venue and online, with part of the profits going back to the DAO. - **Cost breakdown:** Funds cover site expenses, lodging and food for a week for 6 artists-in-residence, and all necessary materials (paints, supplies, etc.) ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (7k USDC) **Objective:** Feature Nouns apps, art, and merchandise at Appcon to educate newcomers about Ethereum and onboard them to the Nouns ecosystem. **Showcase details:** - **Apps:** Have visitors interact with NounSwap to discover and interact with the Nouns ecosystem. - **Art and design:** Display Nouns video productions on screen - **Merchandise:** - We'll sell Nouns merchandise, toys and skateboard decks on Slice, both IRL and online — in collaboration with Benjamin Latsko, Based Nouns, Bigshot Toyworks, and boards.wtf - DAO Giveback mechanic: 50% of the profits will be returned to the DAO treasury. We estimate that selling 400 t-shirts will generate approximately $7.5k for the DAO. - **Costs breakdown:** Venue set up, shipping and handling of physical items, merch production **Additional notes:** - After the event, we'll share visitor wallet addresses and email contacts with Benjamin for post-event Nouns remarketing. - Fattybuthappy will join us in Milan to oversee the showcase, engage with the audience and host public talks about Nouns. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg)
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#22,168,940·0xc6311d38…8555c7
# Nouns at Appcon Milan ## Summary We're asking for 22k USDC to fund: - A year-long, 3D mural in an iconic location in Milan - A showcase of Nouns apps, art, and merchandise at Appcon 2025 (April 7-13) Our goal is to use Milan Design Week’s global stage to present Nouns as a leading creative force in Ethereum alongside key players like Farcaster and Coinbase — with the Ethereum Foundation also supporting the event — attracting tens of thousands of new users to the ecosystem. We also aim to **return at least 7.5k USDC to the DAO** through: - Nouns merchandise, toys and skateboard decks sold on Slice, both IRL and online — in collaboration with Benjamin Latsko, Based Nouns, Bigshot Toyworks, and boards.wtf - A generative onchain NFT art collection Importantly, the give-back mechanic pioneered here will be **replicable by any Slice merchant after the event**, making it easy for anyone to contribute to the DAO and for the Nouns community to promote aligned stores and products. As the founder of Slice and being based in Milan, I want to make this event a success in Italy and surface the best of Ethereum to the world. I believe Nouns can be instrumental in driving adoption while also greatly benefiting from a central role at this event. A separate Gnars DAO prop to fund a noggles rail as part of the showcase has recently passed, and after Appcon it will be donated to the local community for installation in a skate park. The two proposals have been kept separate to allow Gnars and Nouns DAOs to focus on their respective missions, and if this one passes the overall presence of Nouns would significantly increase. ### Success metrics - Nouns items sold and USDC amount sent back to the DAO - Visitors introduced to Nouns and interacting with the showcased app (NounSwap) - Visitor wallet addresses and email contacts shared with Benjamin for post-event Nouns remarketing - (Post-Event) Number of people and communities engaging long-term with Ethereum and Nouns - (Post-Event) Number of merchants adopting the Slice give-back mechanic to share sales profits with the DAO ### Differences from Prop 760 Following the community’s largely positive feedback, this revised proposal includes: - More activities and a higher expected amount of USDC returned to the DAO - A generative NFT collection with part of the proceeds going to the DAO - Details on the Noggles Rail, already produced and part of the event showcase - Confirmation of Appcon support from the Ethereum Foundation - Direct visitor interaction with NounSwap to onboard new users - A reduced funding request, thanks to merch no longer needing on-site customization ### What is Appcon? Appcon is the first event dedicated to showcasing the top Ethereum apps and experiences to a non-crypto audience. It takes place on **April 7-13 during Milan Design Week**—**the biggest annual design event in the world**—offering activities, talks, and interactive experiences to over 50k visitors. For more information, visit the [Appcon Event Page](https://appcon.notion.site) or the [Appcon website](https://appcon.org). --- ## Proposal Details ### 1. Mural, 1 year (15k USDC) **Objective:** Commission a year-long mural by emerging local artists that becomes a cultural landmark. This installation will symbolize the city’s adoption of Ethereum and feature an NFT minting experience during Appcon. - **Location:** BAM park/Stecca socio-cultural center, next to the "Vertical Forest" skyscraper — one of Milan's most frequented areas. - **Duration:** The mural will remain on display for one year, until the next Milan Design Week. - **Artists:** renown muralist [Alice Lotti](https://www.alicelotti.com) will lead a team of talented artists of the ISIA Urbino—one of the leading graphic design and visual communication institutes in Italy - **Concept**: Abstract geometries and elements combine to visually depict the core aspects of Nouns and Ethereum (decentralization, permissionless, peer-to-peer, collaborative, etc). The use of shapes and colors is designed to spark conversation and public interest. - **NFT Collection:** During Appcon, a generative NFT collection related to the mural (with fully onchain art) will be open for minting in person at the venue and online, with part of the profits going back to the DAO. - **Cost breakdown:** Funds cover site expenses, lodging and food for a week for 6 artists-in-residence, and all necessary materials (paints, supplies, etc.) ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (7k USDC) **Objective:** Feature Nouns apps, art, and merchandise at Appcon to educate newcomers about Ethereum and onboard them to the Nouns ecosystem. **Showcase details:** - **Apps:** Have visitors interact with NounSwap to discover and interact with the Nouns ecosystem. - **Art and design:** Display Nouns video productions on screen - **Merchandise:** - We'll sell Nouns merchandise, toys and skateboard decks on Slice, both IRL and online — in collaboration with Benjamin Latsko, Based Nouns, Bigshot Toyworks, and boards.wtf - DAO Giveback mechanic: 50% of the profits will be returned to the DAO treasury. We estimate that selling 400 t-shirts will generate approximately $7.5k for the DAO. - **Costs breakdown:** Venue set up, shipping and handling of physical items, merch production **Additional notes:** - After the event, we'll share visitor wallet addresses and email contacts with Benjamin for post-event Nouns remarketing. - Fattybuthappy will join us in Milan to oversee the showcase, engage with the audience and host public talks about Nouns. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg)nouns-at-appcon-milan-1
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#22,138,782·0xcebe755f…ed534c
# Nouns at Appcon Milan ## Summary We're asking for 22k USDC to fund: - A year-long, 3D mural in an iconic location in Milan - A showcase of Nouns apps, art, and merchandise at Appcon 2025 (April 7-13) Our goal is to use Milan Design Week’s global stage to present Nouns as a leading creative force in Ethereum, alongside key players like Farcaster and Base. We aim to attract tens of thousands of new users to Nouns and Ethereum, while merchandise sold on Slice will automatically **return 50% of the profits to the DAO** estimated to $7.5k. As the founder of Slice and being based in Milan, I'm personally invested to make this event a success in Italy and surface the best of Ethereum to the world. I believe Nouns can be instrumental in driving adoption while also greatly benefiting from a central role at this event. A separate proposal to Gnars DAO to fund a noggles rail as part of the showcase has recently passed, which after Appcon will be donated to the local community for installation in a skate park. The two proposals have been kept separate to allow Gnars and Nouns DAOs to focus on their respective missions, and if this one also passes the overall presence of Nouns would further increase. ### Success metrics - Merch items sold and USDC amount sent back to the DAO - Visitors introduced to Nouns and interacting with the showcased app (NounSwap) - Visitor wallet addresses and email contacts shared with Benjamin for post-eventNouns remarketing - (Post-Event) Number of people and communities engaging long-term with Ethereum and the Nouns ecosystem - (Post-Event) Merchants sharing sales profits with the DAO using the same Slice logic used here ### Differences from Prop 760 After the largely positive feedback from the community, and the main criticism being its timing, I'm resubmitting the proposal with the following chages and considerations: - The Noggles Rail has already been produced and will be displayed during the event - Appcon is now supported by the Ethereum Foundation - NFT minted from the mural will give back part of profits to the DAO - Visitors will be able to discover and learn about Nouns by interacting with NounSwap - Nouns Merch will not be produced on the spot, but will be available to order online - Reduced ask due to resized showcased ### What is Appcon? Appcon is the first event dedicated to showcasing the top Ethereum apps and experiences to a non-crypto audience. It takes place on **April 7-13 during Milan Design Week**—**the biggest annual design event in the world**—offering activities, talks, and interactive experiences to over 50k visitors. For more information, visit the [Appcon Event Page](https://appcon.notion.site) or the [Appcon website](https://appcon.org). --- ## Proposal Details ### 1. Mural, 1 year (15k USDC) **Objective:** Commission a year-long mural by emerging local artists that becomes a cultural landmark for Milan. This installation will symbolize the city’s adoption of Ethereum and feature an NFT minting experience during Appcon. - **Location:** BAM park/Stecca socio-cultural center, next to the "Vertical Forest" skyscraper — one of Milan's most frequented areas. - **Duration:** The mural will remain on display for one year, until the next Milan Design Week. This ongoing initiative, organized by the venue and its community, also opens the possibility to present a new design next year. - **Concept**: A mural blending Nouns and Ethereum themes with a 3D perspective effect to spark conversation and public interest. During Appcon, visitors can mint the artwork as an NFT to get a surprise at the merch station and a special drink at the cafe. - **Process:** The organizing team will provide a brief centered on "Nouns and Ethereum in society". A panel—including the organizing team, an awarded design university professor, and venue representatives—will select teams of talented artists from ISIA Urbino—one of the leading graphic design and visual communication institutes in Italy— to paint the mural from April 1–7. - **Cost breakdown:** Funds cover site expenses, lodging and food for a week for 6 artists-in-residence, and all necessary materials (paints, supplies, etc.) ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (7k USDC) **Objective:** Feature Nouns apps, art, and merchandise at Appcon to educate newcomers about Ethereum and onboard them to the Nouns ecosystem. **Showcase details:** - **Apps:** Have visitors interact with NounSwap to discover and interact with the Nouns ecosystem. - **Art and design:** Display Nouns video productions on screen - **Merchandise:** Sell Nouns merchandise custom-made for the event - **DAO Giveback mechanic:** Merch will be sold onchain through Slice, with 50% of the profits automatically returned to the DAO treasury. We estimate that selling 400 t-shirts will generate approximately $7.5k for the DAO. - **Costs breakdown:** Venue set up, shipping and handling of physical items, merch production **Additional notes:** - After the event, we'll share visitor wallet addresses and email contacts with Benjamin for post-event Nouns remarketing. - Fattybuthappy will join us in Milan to oversee the showcase, engage with the audience and host public talks about Nouns. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg) --- ## Expected Outcomes - **Cultural legacy:** The mural will serve as a long-term public symbol of Milan’s adoption of crypto, affirming Nouns as one Ethereum's leading ambassadors. - **Blueprint for DAO treasury growth:** Onchain merchandise sales via Slice will channel profits directly back to the DAO treasury, establishing a model that can be easily adopted by any merchant. - **Onboarding:** Through art, apps and engaging experiences, Nouns will introduce the local community and thousands of attendees to its ecosystem and Ethereum. - **Global visibility:** Appcon and Milan Design Week offer an international stage to introduce Nouns’ distinctive design to a diverse audience new to crypto. nouns-at-appcon-milan-1
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#22,134,867·0xa81cd63a…8376e4
# Nouns at Appcon Milan # Nouns at Appcon Milan ## Summary We're asking for 22k USDC to fund: - A year-long, 3D mural in an iconic location in Milan - A showcase of Nouns apps, art, and merchandise at Appcon 2025 (April 7-13) Our goal is to use Milan Design Week’s global stage to present Nouns as a leading creative force in Ethereum, alongside key players like Farcaster and Base. We aim to attract tens of thousands of new users to Nouns and Ethereum, while merchandise sold on Slice will automatically **return 50% of the profits to the DAO** estimated to $7.5k. As the founder of Slice and being based in Milan, I'm personally invested to make this event a success in Italy and surface the best of Ethereum to the world. I believe Nouns can be instrumental in driving adoption while also greatly benefiting from a central role at this event. A separate proposal to Gnars DAO to fund a noggles rail as part of the showcase has recently passed, which after Appcon will be donated to the local community for installation in a skate park. The two proposals have been kept separate to allow Gnars and Nouns DAOs to focus on their respective missions, and if this one also passes the overall presence of Nouns would further increase. ### Success metrics - Merch items sold and USDC amount sent back to the DAO - Visitors introduced to Nouns and interacting with the showcased app (NounSwap) - Visitor wallet addresses and email contacts shared with Benjamin for post-eventNouns remarketing - (Post-Event) Number of people and communities engaging long-term with Ethereum and the Nouns ecosystem - (Post-Event) Merchants sharing sales profits with the DAO using the same Slice logic used here ### Differences from Prop 760 After the largely positive feedback from the community, and the main criticism being its timing, I'm resubmitting the proposal with the following chages and considerations: - The Noggles Rail has already been produced and will be displayed during the event - Appcon is now supported by the Ethereum Foundation - Visitors will be able to discover and learn about Nouns by interacting with NounSwap - Nouns Merch will not be produced on the spot, but will be available to order online - Reduced ask ### What is Appcon? Appcon is the first event dedicated to showcasing the top Ethereum apps and experiences to a non-crypto audience. It takes place on **April 7-13 during Milan Design Week**—**the biggest annual design event in the world**—offering activities, talks, and interactive experiences to over 50k visitors. For more information, visit the [Appcon Event Page](https://appcon.notion.site) or the [Appcon website](https://appcon.org). --- ## Proposal Details ### 1. Mural, 1 year (15k USDC) **Objective:** Commission a year-long mural by emerging local artists that becomes a cultural landmark for Milan. This installation will symbolize the city’s adoption of Ethereum and feature an NFT minting experience during Appcon. - **Location:** BAM park/Stecca socio-cultural center, next to the "Vertical Forest" skyscraper — one of Milan's most frequented areas. - **Duration:** The mural will remain on display for one year, until the next Milan Design Week. This ongoing initiative, organized by the venue and its community, also opens the possibility to present a new design next year. - **Concept**: A mural blending Nouns and Ethereum themes with a 3D perspective effect to spark conversation and public interest. During Appcon, visitors can mint the artwork as an NFT to get a surprise at the merch station and a special drink at the cafe. - **Process:** The organizing team will provide a brief centered on "Nouns and Ethereum in society". A panel—including the organizing team, an awarded design university professor, and venue representatives—will select teams of talented artists from ISIA Urbino—one of the leading graphic design and visual communication institutes in Italy— to paint the mural from April 1–7. - **Cost breakdown:** Funds cover site expenses, lodging and food for a week for 6 artists-in-residence, and all necessary materials (paints, supplies, etc.) ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (7k USDC) **Objective:** Feature Nouns apps, art, and merchandise at Appcon to educate newcomers about Ethereum and onboard them to the Nouns ecosystem. **Showcase details:** - **Apps:** Have visitors interact with NounSwap to discover and interact with the Nouns ecosystem. - **Art and design:** Display Nouns video productions on screen - **Merchandise:** Sell Nouns merchandise custom-made for the event - **DAO Giveback mechanic:** Merch will be sold onchain through Slice, with 50% of the profits automatically returned to the DAO treasury. We estimate that selling 400 t-shirts will generate approximately $7.5k for the DAO. - **Costs breakdown:** Venue set up, shipping and handling of physical items, merch production **Additional notes:** - After the event, we'll share visitor wallet addresses and email contacts with Benjamin for post-event Nouns remarketing. - Fattybuthappy will join us in Milan to oversee the showcase, engage with the audience and host public talks about Nouns. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg) --- ## Expected Outcomes - **Cultural legacy:** The mural will serve as a long-term public symbol of Milan’s adoption of crypto, affirming Nouns as one Ethereum's leading ambassadors. - **Blueprint for DAO treasury growth:** Onchain merchandise sales via Slice will channel profits directly back to the DAO treasury, establishing a model that can be easily adopted by any merchant. - **Onboarding:** Through art, apps and engaging experiences, Nouns will introduce the local community and thousands of attendees to its ecosystem and Ethereum. - **Global visibility:** Appcon and Milan Design Week offer an international stage to introduce Nouns’ distinctive design to a diverse audience new to crypto. nouns-at-appcon-milan-1
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#22,134,864·0xcf77126d…b2c00f
# Nouns at Appcon Milan # Nouns at Appcon Milan ## Summary We're asking for 22k USDC to fund: - A year-long, 3D mural in an iconic location in Milan - A showcase of Nouns apps, art, and merchandise at Appcon 2025 (April 7-13) Our goal is to use Milan Design Week’s global stage to present Nouns as a leading creative force in Ethereum, alongside key players like Farcaster and Base. We aim to attract tens of thousands of new users to Nouns and Ethereum, while merchandise sold on Slice will automatically **return 50% of the profits to the DAO** estimated to $7.5k. As the founder of Slice and being based in Milan, I'm personally invested to make this event a success in Italy and surface the best of Ethereum to the world. I believe Nouns can be instrumental in driving adoption while also greatly benefiting from a central role at this event. A separate proposal to Gnars DAO to fund a noggles rail as part of the showcase has recently passed, which after Appcon will be donated to the local community for installation in a skate park. The two proposals have been kept separate to allow Gnars and Nouns DAOs to focus on their respective missions, and if this one also passes the overall presence of Nouns would further increase. ### Success metrics - Merch items sold and USDC amount sent back to the DAO - Visitors introduced to Nouns and interacting with the showcased app (NounSwap) - Visitor wallet addresses and email contacts shared with Benjamin for post-eventNouns remarketing - (Post-Event) Number of people and communities engaging long-term with Ethereum and the Nouns ecosystem - (Post-Event) Merchants sharing sales profits with the DAO using the same Slice logic used here ### Differences from Prop 760 After the largely positive feedback from the community, and the main criticism being its timing, I'm resubmitting the proposal with the following chages and considerations: - The Noggles Rail has already been produced and will be displayed during the event - Appcon is now supported by the Ethereum Foundation - Visitors will be able to discover and learn about Nouns by interacting with NounSwap - Nouns Merch will not be produced on the spot, but will be available to order online - Reduced ask ### What is Appcon? Appcon is the first event dedicated to showcasing the top Ethereum apps and experiences to a non-crypto audience. It takes place on **April 7-13 during Milan Design Week**—**the biggest annual design event in the world**—offering activities, talks, and interactive experiences to over 50k visitors. For more information, visit the [Appcon Event Page](https://appcon.notion.site) or the [Appcon website](https://appcon.org). --- ## Proposal Details ### 1. Mural, 1 year (15k USDC) **Objective:** Commission a year-long mural by emerging local artists that becomes a cultural landmark for Milan. This installation will symbolize the city’s adoption of Ethereum and feature an NFT minting experience during Appcon. - **Location:** BAM park/Stecca socio-cultural center, next to the "Vertical Forest" skyscraper — one of Milan's most frequented areas. - **Duration:** The mural will remain on display for one year, until the next Milan Design Week. This ongoing initiative, organized by the venue and its community, also opens the possibility to present a new design next year. - **Concept**: A mural blending Nouns and Ethereum themes with a 3D perspective effect to spark conversation and public interest. During Appcon, visitors can mint the artwork as an NFT to get a surprise at the merch station and a special drink at the cafe. - **Process:** The organizing team will provide a brief centered on "Nouns and Ethereum in society". A panel—including the organizing team, an awarded design university professor, and venue representatives—will select teams of talented artists from ISIA Urbino—one of the leading graphic design and visual communication institutes in Italy— to paint the mural from April 1–7. - **Cost breakdown:** Funds cover site expenses, lodging and food for a week for 6 artists-in-residence, and all necessary materials (paints, supplies, etc.) ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (7k USDC) **Objective:** Feature Nouns apps, art, and merchandise at Appcon to educate newcomers about Ethereum and onboard them to the Nouns ecosystem. **Showcase details:** - **Apps:** Have visitors interact with NounSwap to discover and interact with the Nouns ecosystem. - **Art and design:** Display Nouns video productions on screen - **Merchandise:** Sell Nouns merchandise custom-made for the event - **DAO Giveback mechanic:** Merch will be sold onchain through Slice, with 50% of the profits automatically returned to the DAO treasury. We estimate that selling 400 t-shirts will generate approximately $7.5k for the DAO. - **Costs breakdown:** Venue set up, shipping and handling of physical items, merch production **Additional notes:** - After the event, we'll share visitor wallet addresses and email contacts with Benjamin for post-event Nouns remarketing. - Fattybuthappy will join us in Milan to oversee the showcase, engage with the audience and host public talks about Nouns. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg) --- ## Expected Outcomes - **Cultural legacy:** The mural will serve as a long-term public symbol of Milan’s adoption of crypto, affirming Nouns as one Ethereum's leading ambassadors. - **Blueprint for DAO treasury growth:** Onchain merchandise sales via Slice will channel profits directly back to the DAO treasury, establishing a model that can be easily adopted by any merchant. - **Onboarding:** Through art, apps and engaging experiences, Nouns will introduce the local community and thousands of attendees to its ecosystem and Ethereum. - **Global visibility:** Appcon and Milan Design Week offer an international stage to introduce Nouns’ distinctive design to a diverse audience new to crypto. nouns-at-appcon-milan-1
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#22,128,417·0x3c8ef1ce…58db91
# Nouns at Appcon Milan # Nouns at Appcon Milan ## Summary We're asking for 11 ETH to fund: - A year-long, 3D mural in an iconic location in Milan - A showcase of Nouns apps, art, and merchandise at Appcon 2025 (April 7-13) Our goal is to use Milan Design Week’s global stage to present Nouns as a leading creative force in Ethereum, alongside key players like Farcaster and Base. We aim to attract tens of thousands of new users to Nouns and Ethereum, while merchandise sold on Slice will automatically **return 50% of the profits to the DAO** estimated to $7.5k. As the founder of Slice and being based in Milan, I'm personally invested to make this event a success in Italy and surface the best of Ethereum to the world. I believe Nouns can be instrumental in driving adoption while also greatly benefiting from a central role at this event. A separate proposal to Gnars DAO to fund a noggles rail as part of the showcase has recently passed, which after Appcon will be donated to the local community for installation in a skate park. The two proposals have been kept separate to allow Gnars and Nouns DAOs to focus on their respective missions, and if this one also passes the overall presence of Nouns would further increase. ### Success metrics - Number of merch items sold and profits sent back to the DAO - Number of interactions at the nouns showcase - Visitor wallet addresses and email contacts shared with Benjamin for post-event Nouns remarketing - (Post-Event) Number of people and communities engaging long-term with ethereum and the nouns ecosystem ### Differences from Prop 760 After the largely positive feedback from the community, and the main criticism being its timing, I'm resubmitting the proposal with the following chages and additional considerations: - Appcon has been officially supported by the Ethereum Foundation - Changed currency to ETH - Reduced ask for the showcase: Nouns Merch will not be produced on the spot but instead ordered online. ### What is Appcon? Appcon is the first event dedicated to showcasing the top Ethereum apps and experiences to a non-crypto audience. It takes place on **April 7-13 during Milan Design Week**—**the biggest annual design event in the world**—offering activities, talks, and interactive experiences to over 50k visitors. For more information, visit the [Appcon Event Page](https://appcon.notion.site) or the [Appcon website](https://appcon.org). --- ## Proposal Details ### 1. Mural, 1 year (8 ETH) **Objective:** Commission a year-long mural by emerging local artists that becomes a cultural landmark for Milan. This installation will symbolize the city’s adoption of Ethereum and feature an NFT minting experience during Appcon. - **Location:** BAM park/Stecca socio-cultural center, next to the "Vertical Forest" skyscraper — one of Milan's most frequented areas. - **Duration:** The mural will remain on display for one year, until the next Milan Design Week. This ongoing initiative, organized by the venue and its community, also opens the possibility to present a new design next year. - **Concept**: A mural blending Nouns and Ethereum themes with a 3D perspective effect to spark conversation and public interest. During Appcon, visitors can mint the artwork as an NFT to get a surprise at the merch station and a special drink at the cafe. - **Process:** The organizing team will provide a brief centered on "Nouns and Ethereum in society". A panel—including the organizing team, an awarded design university professor, and venue representatives—will select teams of talented artists from ISIA Urbino—one of the leading graphic design and visual communication institutes in Italy— to paint the mural from April 1–7. - **Cost breakdown:** Funds cover site expenses, lodging and food for a week for 6 artists-in-residence, and all necessary materials (paints, supplies, etc.) ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (3 ETH) **Objective:** Feature Nouns apps, art, and merchandise at Appcon to educate newcomers about Ethereum and onboard them to the Nouns ecosystem. **Showcase details:** - **Apps:** Have visitors interact with NounSwap to discover and interact with the Nouns ecosystem. - **Art and design:** Display Nouns video productions on screen - **Merchandise:** Sell Nouns merchandise custom-made for the event - **DAO Giveback mechanic:** Merch will be sold onchain through Slice, with 50% of the profits automatically returned to the DAO treasury. We estimate that selling 400 t-shirts will generate approximately $7.5k for the DAO. - **Costs breakdown:** Venue set up, shipping and handling of physical items, merch production **Additional notes:** - After the event, we'll share visitor wallet addresses and email contacts with Benjamin for post-event Nouns remarketing. - Fattybuthappy will join us in Milan to oversee the showcase, engage with the audience and host public talks about Nouns. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg) --- ## Expected Outcomes - **Cultural legacy:** The mural will serve as a long-term public symbol of Milan’s adoption of crypto, affirming Nouns as one Ethereum's leading ambassadors. - **Blueprint for DAO treasury growth:** Onchain merchandise sales via Slice will channel profits directly back to the DAO treasury, establishing a model that can be easily adopted by any merchant. - **Onboarding:** Through art, apps and engaging experiences, Nouns will introduce the local community and thousands of attendees to its ecosystem and Ethereum. - **Global visibility:** Appcon and Milan Design Week offer an international stage to introduce Nouns’ distinctive design to a diverse audience new to crypto. nouns-at-appcon-milan-1
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#22,024,502·0xa20d6753…c10a28
@0xA868...9E63 good feedback on defining success in the prop. to answer your questions, here's the metrics: - number of mints and interactions at the nouns showcase - merch items sold - visitor wallet addresses and email contacts shared with Benjamin for post-event Nouns remarketing - (post-event) number of people and communities engaging long-term with ethereum and the nouns ecosystem > > > Overall supportive but if we do this with the ultimate goal of onboarding ppl to ethereum and nouns i think making a bigger deal of how we actually measure that (what is success?) would be appropriate. Somehow we need to bridge learnings from one activation to another or it all feels a little 'soft' to me. >
0xf32dd1bd…79c7sent to0x6f3e6272…223d·#21,990,155·0xc5027a5c…32d7f9
# Nouns at Appcon Milan # Nouns at Appcon Milan ## Summary We're asking for 23k USDC to fund: - A year-long, 3D mural in an iconic location in Milan - A showcase of Nouns apps, art, and merchandise at Appcon 2025 (April 7-13) Our goal is to use Milan Design Week’s global stage to present Nouns as a leading creative force in Ethereum, alongside key players like Farcaster and Base. We aim to attract thousands of new users to Nouns and Ethereum, while merchandise sold on Slice will automatically **return 50% of the profits to the DAO** estimated to $7.5k. As the founder of Slice and being based in Milan, I'm personally invested to make this event a success in Italy and surface the best of Ethereum to the world. I believe Nouns can be instrumental in driving adoption while also greatly benefiting from a central role at this event. We also submitted a separate proposal to Gnars DAO to fund a noggles rail as part of the showcase, which after Appcon will be donated to the local community for installation in a skate park. The two proposals have been kept separate to allow Gnars and Nouns DAOs to focus on their respective missions, and if both were to pass the overall presence of Nouns would further increase. ### What is Appcon? Appcon is the first event dedicated to showcasing the top Ethereum apps and experiences to a non-crypto audience. It takes place on **April 7-13 during Milan Design Week**—**the biggest annual design event in the world**—offering activities, talks, and interactive experiences to over 50k visitors. For more information, visit the [Appcon Event Page](https://appcon.notion.site). --- ## Proposal Details ### 1. Mural, 1 year (15k USDC) **Objective:** Commission a year-long mural by emerging local artists that becomes a cultural landmark for Milan. This installation will symbolize the city’s adoption of Ethereum and feature an NFT minting experience during Appcon. - **Location:** BAM park/Stecca socio-cultural center, next to the "Vertical Forest" skyscraper — one of Milan's most frequented areas. - **Duration:** The mural will remain on display for one year, until the next Milan Design Week. This ongoing initiative, organized by the venue and its community, also opens the possibility to present a new design next year. - **Concept**: A mural blending Nouns and Ethereum themes with a 3D perspective effect to spark conversation and public interest. During Appcon, visitors can mint the artwork as an NFT to get a surprise at the merch station and a special drink at the cafe. - **Process:** The organizing team will provide a brief centered on "Nouns and Ethereum in society". A panel—including the organizing team, an awarded design university professor, and venue representatives—will select teams of talented artists from ISIA Urbino—one of the leading graphic design and visual communication institutes in Italy— to paint the mural from April 1–7. - **Cost breakdown:** Funds cover site expenses, lodging and food for a week for 6 artists-in-residence, and all necessary materials (paints, supplies, etc.) ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (8k USDC) **Objective:** Feature Nouns apps, art, and merchandise at Appcon to educate newcomers about Ethereum and onboard them to the Nouns ecosystem. **Showcase details:** - **Apps:** Present Nouns applications and experiences that align with Appcon's core mission. - **Art and design:** Display physical design pieces alongside IYK tap-to-mint NFT experiences and screens looping Nouns video productions, aligned with Milan Design Week's theme. - **Merchandise:** Offer Nouns t-shirts and tote bags customizable via a heat press (similar to Nouns Town) - **DAO Giveback mechanic:** Merch will be sold onchain through Slice, with 50% of the profits automatically returned to the DAO treasury. We estimate that selling 400 t-shirts will generate approximately $8k for the DAO. - **Costs breakdown:** Venue set up, shipping and handling of physical items, merch production **Additional notes:** - Benjamin Latsko (latsko.eth) will support with the IYK minting experience and all graphics for the merch station at no cost. - After the event, we'll share visitor wallet addresses and email contacts with Benjamin for post-event Nouns remarketing. - Fattybuthappy will join us in Milan to oversee the showcase, engage with the audience and host public talks about Nouns. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg) --- ## Expected Outcomes - **Cultural legacy:** The mural will serve as a long-term public symbol of Milan’s adoption of crypto, affirming Nouns as one Ethereum's leading ambassadors. - **Blueprint for DAO treasury growth:** Onchain merchandise sales via Slice will channel profits directly back to the DAO treasury, establishing a model that can be easily adopted by any merchant. - **Onboarding:** Through art, apps and engaging experiences, Nouns will introduce the local community and thousands of attendees to its ecosystem and Ethereum. - **Global visibility:** Appcon and Milan Design Week offer an international stage to introduce Nouns’ distinctive design to a diverse audience new to crypto.
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#21,989,508·0xd1d5a151…021e41
# Nouns at Appcon Milan # Nouns at Appcon Milan ## Summary We're asking for 23k USDC to fund: - A year-long, 3D mural in an iconic location in Milan - A showcase of Nouns apps, art, and merchandise at Appcon 2025 (April 7-13) Our goal is to use Milan Design Week’s global stage to present Nouns as a leading creative force in Ethereum, alongside key players like Farcaster and Base. We aim to attract thousands of new users to Nouns and Ethereum, while merchandise sold on Slice will automatically **return 50% of the profits to the DAO** estimated to $7.5k. As the founder of Slice and being based in Milan, I'm personally invested to make this event a success in Italy and surface the best of Ethereum to the world. I believe Nouns can be instrumental in driving adoption while also greatly benefiting from a central role at this event. We also submitted a separate proposal to Gnars DAO to fund a noggles rail as part of the showcase, which after Appcon will be donated to the local community for installation in a skate park. The two proposals have been kept separate to allow Gnars and Nouns DAOs to focus on their respective missions, and if both were to pass the overall presence of Nouns would further increase. ### What is Appcon? Appcon is the first event dedicated to showcasing the top Ethereum apps and experiences to a non-crypto audience. It takes place on **April 7-13 during Milan Design Week**—**the biggest annual design event in the world**—offering activities, talks, and interactive experiences to over 50k visitors. For more information, visit the [Appcon Event Page](https://appcon.notion.site). --- ## Proposal Details ### 1. Mural, 1 year (15k USDC) **Objective:** Commission a year-long mural by emerging local artists that becomes a cultural landmark for Milan. This installation will symbolize the city’s adoption of Ethereum and feature an NFT minting experience during Appcon. - **Location:** BAM park/Stecca socio-cultural center, next to the "Vertical Forest" skyscraper — one of Milan's most frequented areas. - **Duration:** The mural will remain on display for one year, until the next Milan Design Week. This ongoing initiative, organized by the venue and its community, also opens the possibility to present a new design next year. - **Concept**: A mural blending Nouns and Ethereum themes with a 3D perspective effect to spark conversation and public interest. During Appcon, visitors can mint the artwork as an NFT to get a surprise at the merch station and a special drink at the cafe. - **Process:** The organizing team will provide a brief centered on "Nouns and Ethereum in society". A panel—including the organizing team, an awarded design university professor, and venue representatives—will select teams of talented artists from ISIA Urbino—one of the leading graphic design and visual communication institutes in Italy— to paint the mural from April 1–7. - **Cost breakdown:** Funds cover site expenses, lodging and food for a week for 6 artists-in-residence, and all necessary materials (paints, supplies, etc.) ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (8k USDC) **Objective:** Feature Nouns apps, art, and merchandise at Appcon to educate newcomers about Ethereum and onboard them to the Nouns ecosystem. **Showcase details:** - **Apps:** Present Nouns applications and experiences that align with Appcon's core mission. - **Art and design:** Display physical design pieces alongside IYK tap-to-mint NFT experiences and screens looping Nouns video productions, aligned with Milan Design Week's theme. - **Merchandise:** Offer Nouns t-shirts and tote bags customizable via a heat press (similar to Nouns Town) - **DAO Giveback mechanic:** Merch will be sold onchain through Slice, with 50% of the profits automatically returned to the DAO treasury. We estimate that selling 400 t-shirts will generate approximately $8k for the DAO. - **Costs breakdown:** Venue set up, shipping and handling of physical items, merch production **Additional notes:** - Benjamin Latsko (latsko.eth) will support with the IYK minting experience and all graphics for the merch station at no cost. - After the event, we'll share visitor wallet addresses and email contacts with Benjamin for post-event Nouns remarketing. - Fattybuthappy will join us in Milan to oversee the showcase, engage with the audience and host public talks about Nouns. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg) --- ## Expected Outcomes - **Cultural legacy:** The mural will serve as a long-term public symbol of Milan’s adoption of crypto, affirming Nouns as one Ethereum's leading ambassadors. - **Blueprint for DAO treasury growth:** Onchain merchandise sales via Slice will channel profits directly back to the DAO treasury, establishing a model that can be easily adopted by any merchant. - **Onboarding:** Through art, apps and engaging experiences, Nouns will introduce the local community and thousands of attendees to its ecosystem and Ethereum. - **Global visibility:** Appcon and Milan Design Week offer an international stage to introduce Nouns’ distinctive design to a diverse audience new to crypto. nouns-at-appcon-milan-update
0xf32dd1bd…79c7sent to0x6f3e6272…223d·#21,977,325·0xf924da1c…74f908
# Nouns at Appcon Milan ## Summary We're asking for 28k USDC to fund: - A year-long, 3D mural in an iconic location in Milan - A showcase of Nouns apps, art, and merchandise at Appcon 2025 (April 7-13) - Logistical costs, including team lodging and handling of physical assets Our goal is to use Milan Design Week’s global stage to present Nouns as a leading creative force in Ethereum, alongside key players like Farcaster and Base. We aim to attract thousands of new users to Nouns and Ethereum, while merchandise sold on Slice will automatically return 50% of the profits to the DAO treasury. We also submitted a separate proposal to Gnars DAO to fund a noggles rail as part of the showcase, which after Appcon will be donated to the local community for installation in a skate park. The two proposals have been kept separate to allow Gnars and Nouns DAOs to focus on their respective missions, and if both were to pass the overall presence of Nouns would further increase. ### What is Appcon? Appcon is the first event dedicated to showcasing the top Ethereum apps and experiences to a non-crypto audience. It takes place on April 7-13 during Milan Design Week—the biggest annual design event in the world—offering activities, talks, and interactive experiences to over 50k visitors. As the founder of Slice and being based in Milan, I'm personally invested to make this event a success in Italy and surface the best of Ethereum to the world. For more information, visit the [Appcon Event Page](https://appcon.notion.site). --- ## Proposal Details ### 1. Mural, 1 year (15k USDC) **Objective:** Commission a year-long mural by emerging local artists that becomes a cultural landmark for Milan. This installation will symbolize the city’s adoption of Ethereum and feature an NFT minting experience during Appcon. - **Location:** BAM park/Stecca socio-cultural center, next to the "Vertical Forest" skyscraper — one of Milan's most frequented areas. - **Duration:** The mural will remain on display for one year, until the next Milan Design Week. This ongoing initiative, organized by the venue and its community, also opens the possibility to present a new design next year. - **Concept**: A mural blending Nouns and Ethereum themes with a 3D perspective effect to spark conversation and public interest. During Appcon, visitors can mint the artwork as an NFT to get a surprise at the merch station and a special drink at the cafe. - **Process:** The organizing team will provide a brief centered on "Nouns and Ethereum in society". A panel—including the organizing team, a design university professor, and venue representatives—will select local artist teams to paint the mural from April 1–7. - **Cost breakdown:** Funds cover site expenses, lodging and food for a week for 6 artists-in-residence, and all necessary materials (paints, supplies, etc.) ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (8k USDC) **Objective:** Feature Nouns apps, art, and merchandise at Appcon to educate newcomers about Ethereum and onboard them to the Nouns ecosystem. **Showcase details:** - **Apps:** Present Nouns applications and experiences that align with Appcon's core mission. - **Art and design:** Dispaly physical design pieces alongisde IYK tap-to-mint NFT experiences and screens looping Nouns video productions, aligned with Milan Design Week's theme. - **Merchandise:** Offer Nouns t-shirts and tote bags customizable via a heat press (similar to Nouns Town) - **DAO Giveback mechanic:** Merch will be sold onchain through Slice, with 50% of the profits automatically returned to the DAO treasury. We estimate that selling 400 t-shirts will generate approximately $7.5k for the DAO. - **Costs breakdown:** Venue set up, merch production **Additional notes:** - Benjamin Latsko (latsko.eth) will support with the IYK minting experience and all graphics for the merch station at no cost. - After the event, we'll share visitor wallet addresses and email contacts with Benjamin for post-event Nouns remarketing. - Fattybuthappy will join us in Milan to oversee the showcase, engage with the audience and host public talks about Nouns. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg) ### 3. Logistical Support (5k USDC) **Objective:** Ensure smooth operations for teams involved and proper handling of physical assets throughout the event. **Costs breakdown:** - **Lodging & transportation:** Arrange accommodations and local transportation for up to two teams from the Nouns ecosystem, with up to 2 members per team. - **Shipping, setup and installation:** Manage shipment, custom clearance, and installation of physical assets at the venue, ensuring everything arrives and is set up efficiently. --- ## Expected Outcomes - **Cultural legacy:** The mural will serve as a long-term public symbol of Milan’s adoption of crypto, affirming Nouns as one Ethereum's leading ambassadors. - **Blueprint for DAO treasury growth:** Onchain merchandise sales via Slice will channel profits directly back to the DAO treasury, establishing a model that can be easily adopted by any merchant. - **Onboarding:** Through art, apps and engaging experiences, Nouns will introduce the local community and thousands of attendees to its ecosystem and Ethereum. - **Global visibility:** Appcon and Milan Design Week offer an international stage to introduce Nouns’ distinctive design to a diverse audience new to crypto.
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#21,974,938·0xf484ebb6…29b1ba
# Nouns at Appcon Milan ## Summary We're asking for 28k USDC to fund: - A year-long, 3D mural in an iconic location in Milan - A showcase of Nouns apps, art, and merchandise at Appcon 2025 (April 7-13) - Logistical costs, including team lodging and handling of physical assets Our goal is to use Milan Design Week’s global stage to present Nouns as a leading creative force in Ethereum, alongside key players like Farcaster and Base. We aim to attract thousands of new users to Nouns and Ethereum, while merchandise sold on Slice will automatically return 50% of the profits to the DAO treasury. We also submitted a separate proposal to Gnars DAO to fund a noggles rail as part of the showcase, which after Appcon will be donated to the local community for installation in a skate park. The two proposals have been kept separate to allow Gnars and Nouns DAOs to focus on their respective missions, and if both were to pass the overall presence of Nouns would further increase. ### What is Appcon? Appcon is the first event dedicated to showcasing the top Ethereum apps and experiences to a non-crypto audience. It takes place on April 7-13 during Milan Design Week—the biggest annual design event in the world—offering activities, talks, and interactive experiences to over 50k visitors. As the founder of Slice and being based in Milan, I'm personally invested to make this event a success in Italy and surface the best of Ethereum to the world. For more information, visit the [Appcon Event Page](https://appcon.notion.site). --- ## Proposal Details ### 1. Mural, 1 year (15k USDC) **Objective:** Commission a year-long mural by emerging local artists that becomes a cultural landmark for Milan. This installation will symbolize the city’s adoption of Ethereum and feature an NFT minting experience during Appcon. - **Location:** BAM park/Stecca socio-cultural center, next to the "Vertical Forest" skyscraper — one of Milan's most frequented areas. - **Duration:** The mural will remain on display for one year, until the next Milan Design Week. This ongoing initiative, organized by the venue and its community, also opens the possibility to present a new design next year. - **Concept**: A mural blending Nouns and Ethereum themes with a 3D perspective effect to spark conversation and public interest. During Appcon, visitors can mint the artwork as an NFT to get a surprise at the merch station and a special drink at the cafe. - **Process:** The organizing team will provide a brief centered on "Nouns and Ethereum in society". A panel—including the organizing team, a design university professor, and venue representatives—will select local artist teams to paint the mural from April 1–7. - **Cost breakdown:** Funds cover site expenses, lodging and food for a week for 6 artists-in-residence, and all necessary materials (paints, supplies, etc.) ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (8k USDC) **Objective:** Feature Nouns apps, art, and merchandise at Appcon to educate newcomers about Ethereum and onboard them to the Nouns ecosystem. **Showcase details:** - **Apps:** Present Nouns applications and experiences that align with Appcon's core mission. - **Art and design:** Dispaly physical design pieces alongisde IYK tap-to-mint NFT experiences and screens looping Nouns video productions, aligned with Milan Design Week's theme. - **Merchandise:** Offer Nouns t-shirts and tote bags customizable via a heat press (similar to Nouns Town) - **DAO Giveback mechanic:** Merch will be sold onchain through Slice, with 50% of the profits automatically returned to the DAO treasury. We estimate that selling 400 t-shirts will generate approximately $7.5k for the DAO. - **Costs breakdown:** Venue set up, merch production **Additional notes:** - Benjamin Latsko (latsko.eth) will support with the IYK minting experience and all graphics for the merch station at no cost. - After the event, we'll share visitor wallet addresses and email contacts with Benjamin for post-event Nouns remarketing. - Fattybuthappy will join us in Milan to oversee the showcase, engage with the audience and host public talks about Nouns. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg) ### 3. Logistical Support (5k USDC) **Objective:** Ensure smooth operations for teams involved and proper handling of physical assets throughout the event. **Costs breakdown:** - **Lodging & transportation:** Arrange accommodations and local transportation for up to two teams from the Nouns ecosystem, with up to 2 members per team. - **Shipping, setup and installation:** Manage shipment, custom clearance, and installation of physical assets at the venue, ensuring everything arrives and is set up efficiently. --- ## Expected Outcomes - **Cultural legacy:** The mural will serve as a long-term public symbol of Milan’s adoption of crypto, affirming Nouns as one Ethereum's leading ambassadors. - **Blueprint for DAO treasury growth:** Onchain merchandise sales via Slice will channel profits directly back to the DAO treasury, establishing a model that can be easily adopted by any merchant. - **Onboarding:** Through art, apps and engaging experiences, Nouns will introduce the local community and thousands of attendees to its ecosystem and Ethereum. - **Global visibility:** Appcon and Milan Design Week offer an international stage to introduce Nouns’ distinctive design to a diverse audience new to crypto. nouns-at-appcon-milanFinalize details and ask
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#21,938,387·0x181df9af…5c2453
# Nouns at Appcon Milan ## TLDR; We're asking for 20-25k to fund a mural and a merch station at the first Milan based Etherum centered conference, Appcon. Appcon is happening from April 7-13. I know that fattybuthappy is in Italy and was hoping to be able to have him join us in Milan! Appcon is estimated to attract 50k visitors across the week. All visitors will be onboarded to have a wallet with USDC. At the mural will be outdoor at the venue and we will install a IYK NFC stations for people to sign up, mint the artwork and get a surprise at the merch station. At the merch station we will sell t-shirts and tote bags for people to customize with a heat press, just like at Nouns Town. The merch will be sold through slice and 50% of the profit will go straight to the DAO treasury. We would need to sell about 420 t-shirts to return 7.5k back to the DAO Next to the merch station we will have a screen looping nouns video productions. Benjamin will support us with the IYK minting experience, and all graphics for the merch station at no cost. After the event we will share the list of wallets and email addresses of visitors with Benjamin to remarket Nouns after the event.nouns-at-appcon-milanreplaced with tldr
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#21,930,136·0xf0040f3b…653539
# Nouns at Appcon Milan ## Summary This proposal requests 40,000 USDC to have Nouns represent Ethereum at Appcon (7–13 April 2025) and to create a culturally significant mural in a prime location in Milan, Italy. This initiative is part of a strategic effort to onboard not just visitors but the local district—and ultimately the entire city—to Ethereum and crypto. **Why Nouns?** - It embodies the creative, fun, young-oriented, permissionless, and decentralised aspects of Ethereum. As such we’d like for Nouns to be one of the brands representing Ethereum alongside Farcaster and Base. - Its values strongly resonate with the local community (the venue is an active socio-cultural center) enabling us to educate and involve them in the ecosystem, potentially turning them into ambassadors in bringing the world onchain. The funding will be allocated as follows: - **15,000 USDC** to commission a mural in an iconic, high-traffic area of Milan. This year-long urban installation will serve as a cultural artifact, symbolizing the city’s transition into the crypto era while ensuring millions of impressions. - **12,500 USDC** to develop an immersive, interactive experience featuring Nounish apps, designs, and educational activities, with the goal of onboarding thousands of new people to its ecosystem. - **12,500 USDC** to cover logistical needs, including lodging for participating teams, shipping costs and set up of physical objects to be showcased at the venue. --- ## Background **Appcon** is the first event designed to showcase the top Ethereum applications and experiences to a non-crypto audience. Held during Milan Design Week—the largest design and innovation fair in Europe—Appcon reaches over 50,000 visitors through a week of immersive experiences, activities, talks, and interactive demos. This setting presents a great opportunity to introduce Nouns and Ethereum to a diverse, global audience. For more information, visit the [Appcon Event Page](https://appcon.notion.site). --- ## Proposal Details ### 1. Mural Activation (15,000 USDC) **Objective:** Commission a mural by young, talented local artists that captures the synergy between Ethereum, Nouns, and the evolving Ethereum ecosystem. **Location & Execution:** - **Site:** Center of BAM park, on the walls of the Stecca3 socio-cultural center, under the renown "Vertical Forest" skyscraper. One of the highest traffic and culturally relevant areas of Milan. - **Feature:** The mural will be painted on the staircase of a vibrant socio-cultural center, utilizing a 3D effect to create a multi-dimensional installation that maximizes visibility and engagement, particularly among younger audiences. - **Design:** The artwork will integrate Nouns’ iconic visual language with elements related to Ethereum, with the goal to spark conversation and interest among the audience. - **Process:** Participants will receive a creative brief centered on the theme of Nouns and Ethereum in society. Teams of talented artists will be selected and evaluated by a panel made of the organizing team, a design university professor, and representatives from the hosting site. The winning team will paint the mural from 1-7 April. **Impact:** This mural will serve as a **year-long** urban installation, offering a dynamic visual narrative that sparks interest in Nouns and Ethereum in a culturally significant space. **Cost breakdown:** The cost covers site expenses, lodging and food for a week for 6 artists-in-residence, as well as all necessary paint and materials. ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (12,500 USDC) - **Objective:** Create an engaging, interactive showcase that introduces Nouns to a broad audience at Appcon, using immersive experiences and physical designs to captivate and educate newcomers. - **Activation Details:** - **Apps and Experiences:** A dedicated space at the venue featuring Nounish apps and experiences, designed to introduce Nouns and explain Ethereum to newcomers in a fun and accessible way. - **Design Showcase:** A curated collection of Noggles and other Nounish design objects, featured as part of the Milan Design Week exhibition. - **Branding across the venue:** Strategic placement of Nouns branding throughout the venue, including digital displays, signage, and installations. - **Workshops & Talks:** Public educational sessions and discussions hosted by participating community members. - **Selection process:**
On a Farcaster post, the community will vote for their favorite apps, artists and designs. The organizing team will then select the top entries that align with the event’s theme, and if there aren’t enough qualifying submissions, they will choose additional ones independently. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg) ### 3. Logistical Support (12,500 USDC) **Objective:** Ensure seamless operations for all teams and physical assets throughout the event by providing comprehensive logistical support. **Details and Costs breakdown:** - **Lodging & Transportation (10,000 USDC):** Arrange accommodations and local transportation for 5 participating teams, with up to 2 members per team. - **Shipping, Setup & Installation (2,500 USDC):** Manage the shipment and installation of physical objects at the venue, including handling customs and coordinating local delivery logistics to ensure that all materials are ready for display. --- ## Expected Outcomes - **Brand Proliferation**: - The mural will become a cultural artifact marking the transition into the crypto era, sparking curiosity and dialogue among millions of passersby. More than just art, it serves as an invitation for the district and city to explore Nouns and Ethereum. - Milan Design Week’s global stage offers unparalleled exposure, introducing Nouns’ distinctive design to a diverse, international audience unfamiliar with crypto. - **Encouraging Creativity and Collaboration:** By collaborating with the local community and integrating Nounish experiences with other exhibitors at the Design Week, we will drive adoption among locals and young artists while also fostering collaboration on a global design stage. - **Ethereum Representation:** Appcon’s focus on showcasing Ethereum to newcomers aligns with Nouns’ goal of promoting the Ethereum ecosystem, making Nouns a visible ambassador. - **Community Engagement:** Both the mural and on-site activation will drive significant community interaction and dialogue around the integration of art, technology, and decentralized ecosystems. - **Future opportunities:** If the event proves successful, we plan to replicate it in other locations, and will prioritize involving Nouns in future occasions.nouns-at-appcon-milan
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#21,927,287·0x42698720…7eda1b
# Nouns at Appcon Milan ## Summary This proposal requests 40,000 USDC to have Nouns represent Ethereum at Appcon (7–13 April 2025) and to create a culturally significant mural in a prime location in Milan, Italy. This initiative is part of a strategic effort to onboard not just visitors but the local district—and ultimately the entire city—to Ethereum and crypto. **Why Nouns?** - It embodies the creative, fun, young-oriented, permissionless, and decentralised aspects of Ethereum. As such we’d like for Nouns to be one of the brands representing Ethereum alongside Farcaster and Coinbase. - Its values strongly resonate with the local community (an active socio-cultural center) enabling us to educate and involve them in the ecosystem, potentially turning them into ambassadors in bringing the world onchain. The funding will be allocated as follows: - **15,000 USDC** to commission a mural in an iconic, high-traffic area of Milan. This year-long urban installation will serve as a cultural artifact, symbolizing the city’s transition into the crypto era and ensuring millions of impressions. - **12,500 USDC** to develop an immersive, interactive experience featuring Nounish apps, designs, and educational activities, with the goal of onboarding thousands of new users to its ecosystem. - **12,500 USDC** to cover logistical needs, including lodging for participating teams, shipping costs and set up of physical objects to be showcased at the venue. --- ## Background **Appcon** is the first event designed to showcase the top Ethereum applications and experiences to a non-crypto audience. Held during Milan Design Week—the largest design and innovation fair in Europe—Appcon highlights projects such as Farcaster and Base, reaching over 50,000 visitors through a week of immersive activities, workshops, talks, and interactive demos. This setting presents a great opportunity to introduce Nouns and Ethereum to a diverse, global audience. For more information, visit the [Appcon Event Page](https://appcon.notion.site). --- ## Proposal Details ### 1. Mural Activation (15,000 USDC) **Objective:** Commission a mural by young, talented local artists that captures the synergy between Ethereum, Nouns, and the evolving Ethereum ecosystem. **Location & Execution:** - **Site:** Center of BAM park, one of the highest traffic areas of Milan. - **Feature:** The mural will be painted on the staircase (3D effect) of a highly active socio-cultural center, ensuring maximum visibility and engagement especially from younger audiences. - **Design:** The artwork will integrate Nouns’ iconic visual language with elements related to Ethereum, with the goal to spark conversation and interest among the audience. **Impact:** This mural will serve as a **year-long** urban installation, offering a dynamic visual narrative that sparks interest in Nouns and Ethereum in a culturally significant space. **Cost breakdown:** The cost covers site expenses, lodging and food for a week for 6 artists-in-residence, as well as all necessary paint and materials. ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (12,500 USDC) - **Objective:** Create an engaging, interactive showcase that introduces Nouns to a broad audience at Appcon, using immersive experiences and physical designs to captivate and educate newcomers. - **Activation Details:** - **Apps and Experiences:** A dedicated space at the venue featuring Nounish apps and experiences, designed to introduce Nouns and explain Ethereum to newcomers in a fun and accessible way. - **Design Showcase:** A curated collection of Noggles and other Nounish design objects, featured as part of the Milan Design Week exhibition. - **Branding across the venue:** Strategic placement of Nouns branding throughout the venue, including digital displays, signage, and installations. - **Workshops & Talks:** Public educational sessions and discussions hosted by participating community members. - **Selection process:**
On a Farcaster post, the community will vote for their favorite apps, artists and designs. The organizing team will then select the top entries that align with the event’s theme, and if there aren’t enough qualifying submissions, they will choose additional ones independently. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg) ### 3. Logistical Support (12,500 USDC) **Objective:** Ensure seamless operations for all teams and physical assets throughout the event by providing comprehensive logistical support. **Details and Costs breakdown:** - **Lodging & Transportation (10,000 USDC):** Arrange accommodations and local transportation for 5 participating teams, with up to 2 members per team. - **Shipping, Setup & Installation (2,500 USDC):** Manage the shipment and installation of physical objects at the venue, including handling customs and coordinating local delivery logistics to ensure that all materials are ready for display. --- ## Expected Outcomes - **Brand Proliferation**: - The mural will become a cultural artifact marking the transition into the crypto era, sparking curiosity and dialogue among millions of passersby. More than just art, it serves as an invitation for the district and city to explore Nouns and Ethereum. - Milan Design Week’s global stage offers unparalleled exposure, introducing Nouns’ distinctive design to a diverse, international audience unfamiliar with crypto. - **Encouraging Creativity and Collaboration:** By collaborating with the local community and integrating Nounish experiences with other exhibitors at the Design Week, we will drive adoption among locals and young artists while also fostering collaboration on a global design stage. - **Ethereum Representation:** Appcon’s focus on showcasing Ethereum to newcomers aligns with Nouns’ goal of promoting the Ethereum ecosystem, making Nouns a visible ambassador. - **Community Engagement:** Both the mural and on-site activation will drive significant community interaction and dialogue around the integration of art, technology, and decentralized ecosystems. - **Future opportunities:** If the event proves successful, we plan to replicate it in other locations, and will prioritize involving Nouns in future occasions.nouns-at-appcon-milanUpdated details
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#21,924,929·0xf1965a63…555c02
# Nouns at Appcon Milan ## Summary This proposal requests a total of **40,000 USDC** from the treasury to paint a mural in a high-traffic area in Milan, Italy, and to have Nouns represent the Ethereum ecosystem at **Appcon** (7–13 April 2025). The goal is to embed Nouns' distinctive design and ethos within one of the world’s largest design events, making it visible to millions of people throughout the year while onboarding tens of thousands of new users to Ethereum and the Nouns ecosystem. The funding will be allocated as follows: - **15,000 USDC** to commission a mural in an iconic location in the heart of Milan that visually represents Nouns and the Ethereum ecosystem for 1 year. This mural, positioned in a high-traffic area with millions of visitors annually, guarantees exposure and lasting impact while involving the local community. - **12,500 USDC** to showcase nounish experiences to visitors at Appcon, introducing them to the ecosystem and educating them about Ethereum. This activation includes noggles and other nouns-based designs integrated into decorative objects, apps, experiences, and branding throughout the venue. - **12,500 USDC** to cover logistical needs, including lodging for participating teams, shipping costs and set up of physical objects to be showcased at the venue. --- ## Background **Appcon** is the first event designed to showcase the top Ethereum applications and experiences to a non-crypto audience. Held during Milan Design Week—the largest design and innovation fair in Europe—Appcon highlights projects such as Farcaster and Base, reaching over 50,000 visitors through a week of immersive activities, workshops, talks, and interactive demos. This setting presents a great opportunity to introduce Nouns and Ethereum to a diverse, global audience. For more information, visit the [Appcon Event Page](https://appcon.notion.site). --- ## Proposal Details ### 1. Mural Activation (15,000 USDC) **Objective:** Commission a mural by young, talented local artists that captures the synergy between Ethereum, Nouns, and the evolving Ethereum ecosystem. **Location & Execution:** - **Site:** Center of BAM park, one of the highest traffic areas of Milan. - **Feature:** The mural will be painted on the staircase (3D effect) of a highly active socio-cultural center, ensuring maximum visibility and engagement especially from younger audiences. - **Design:** The artwork will integrate Nouns’ iconic visual language with elements related to Ethereum, with the goal to spark conversation and interest among the audience. **Impact:** This mural will serve as a **year-long** urban installation, offering a dynamic visual narrative that sparks interest in Nouns and Ethereum in a culturally significant space. **Cost breakdown:** The cost covers site expenses, lodging and food for a week for 6 artists-in-residence, as well as all necessary paint and materials. ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (12,500 USDC) - **Objective:** Create an engaging, interactive showcase that introduces Nouns to a broad audience at Appcon, using immersive experiences and physical designs to captivate and educate newcomers. - **Activation Details:** - **Apps and Experiences:** A dedicated space at the venue featuring the most engaging Nounish apps and experiences, designed to introduce Nouns and explain Ethereum to newcomers in a fun and accessible way. - **Design Showcase:** A curated exhibit of Noggles and other notable Nounish design objects created by the community, featured as part of the Milan Design Week exhibition. - **Branding across the venue:** Strategic placement of Nouns branding throughout the venue, including digital displays, signage, and Noggles installations. - **Workshops & Talks:** Educational sessions and discussions, positioning Nouns as a key player in onboarding new audiences into the Ethereum ecosystem. - **Impact:** This activation will introduce Nouns to a global audience, reinforcing its presence in the Ethereum ecosystem—especially among young and creative individuals—at one of the world’s most prestigious design events. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Stecca.jpg](https://www.youparti.com/nightlife_2016/nightlife/wp-content/uploads/2021/09/casa-vitra-hella-jongerius-milan-design-week-2016-installation_dezeen_1568_8.jpg) ### 3. Logistical Support (12,500 USDC) **Objective:** Ensure seamless operations for all teams and physical assets throughout the event by providing comprehensive logistical support. **Details and Costs breakdown:** - **Lodging & Transportation (10,000 USDC):** Arrange accommodations and local transportation for 5 participating teams, with up to 2 members per team. - **Shipping, Setup & Installation (2,500 USDC):** Manage the shipment and installation of physical objects at the venue, including handling customs and coordinating local delivery logistics to ensure that all materials are ready for display. --- ## Expected Outcomes - **Brand Proliferation:** The mural is expected to be seen by millions of passersby annually, amplifying visibility and cultural impact. Additionally, Milan Design Week’s global stage offers unparalleled exposure, introducing Nouns’ distinctive design to a diverse, international audience unfamiliar with crypto. - **Encouraging Creativity and Collaboration:** By collaborating with the local community and integrating Nounish experiences with other exhibitors at the Design Week, Nouns will foster artistic innovation and cross-community partnerships on a global design stage. - **Ethereum Representation:** Appcon’s focus on showcasing Ethereum to newcomers aligns with Nouns’ goal of promoting the Ethereum ecosystem, making Nouns a visible ambassador. - **Community Engagement:** Both the mural and on-site activation will drive significant community interaction and dialogue around the integration of art, technology, and decentralized ecosystems. nouns-at-appcon-milanUpdated details
0xf32dd1bd…79c7sent to0xf790a5f5…1365·#21,889,695·0x434faf8b…6ef8de
# Nouns at Appcon Milan ## Summary This proposal requests a total of **40,000 USDC** from the treasury to paint a mural in a high-traffic area in Milan, Italy, and to have Nouns represent the Ethereum ecosystem at **Appcon** (7–13 April 2025). The goal is to embed Nouns' distinctive design and ethos within one of the world’s largest design events, making it visible to millions of people throughout the year while onboarding tens of thousands of new users to Ethereum and the Nouns ecosystem. The funding will be allocated as follows: - **15,000 USDC** to commission a mural in an iconic location in the heart of Milan that visually represents Nouns and the Ethereum ecosystem for 1 year. This mural, positioned in a high-traffic area with millions of visitors annually, will guarantee unprecedented exposure and lasting impact. - **12,500 USDC** to showcase nouns and nounish experiences to visitors at Appcon, introducing them to the ecosystem and educating them about Ethereum. This activation includes noggles and other nouns-based designs integrated into decorative objects, apps, experiences, and branding throughout the venue. - **12,500 USDC** to cover logistical needs, including lodging for participating teams, shipping costs and set up of physical objects to be showcased at the venue. --- ## Background **Appcon** is the first event designed to showcase the top Ethereum applications and experiences to a non-crypto audience. Held during Milan Design Week—the largest design and innovation fair in Europe—Appcon hosts over 100k visitors over a week of immersive activities, workshops, talks, and interactive demos. This setting presents an unparalleled opportunity to introduce Nouns and Ethereum to a diverse, global audience. Confirmed participants include Farcaster and Base. For more information, visit the [Appcon Event Page](https://appcon.notion.site). --- ## Proposal Details ### 1. Mural Activation (15,000 USDC) **Objective:** Commission a mural by talented local artists that captures the synergy between Ethereum, Nouns, and the evolving Ethereum ecosystem. **Location & Execution:** - **Site:** Center of BAM park, one of the highest traffic areas of Milan. - **Feature:** The mural will be painted on the staircase (3D effect) of a highly active socio-cultural center, ensuring maximum visibility and engagement especially from younger audiences. - **Design:** The artwork will integrate Nouns’ iconic visual language with elements related to Ethereum, with the goal to spark conversation and interest among the audience. **Impact:** This mural will serve as a year-long urban installation, offering a dynamic visual narrative that elevates the presence of Nouns and Ethereum in a culturally significant space. **Cost breakdown:** The cost covers lodging and food for a week for 6 artists-in-residence, as well as paint and required materials. ![S3 scalinata MDW2021.jpg](https://i.imgur.com/RnNUkPn.jpeg) ![image.png](https://i.imgur.com/Gf7JbPS.png) ![Screenshot 2025-02-18 at 12.26.45.png](https://i.imgur.com/am27xwr.png) ![S3 scalinata MDW2021 B.jpg](https://i.imgur.com/y1BbzqU.jpeg) ### 2. Nouns Showcase at Appcon (12,500 USDC) - **Objective:** Show the best of Nouns at Appcon with engaging, interactive experiences and physical items designed to captivate and educate newcomers. - **Activation Details:** - **Apps and Experiences:** Dedicated space and booth at the venue to showcase the most fun nounish apps, interactive experiences that introduce Nouns and explain Ethereum to newcomers. - **Design Showcase:** Noggles and other selected nounish design objects made by the Nouns community will be displayed as part of the Design Week Exhibition at the venue. - **Branding across the venue:** Placement of Nouns’ branding across the event venue, including digital displays and noggles. - **Workshops & Talks:** Opportunity to host educational sessions, reinforcing Nouns as a key player to onboard new audiences in the Ethereum ecosystem. - **Impact:** This activation will onboard new audiences potentially interested in Nouns to its ecosystem and Ethereum, while positioning Nouns at the forefront of Ethereum’s design innovation during one of the most prestigious design events in the world. ![Isola Design Festival 2025 Design is Human.jpeg](https://i.imgur.com/3c2fDzi.jpeg) ![Basic Village 1080.jpg](https://i.imgur.com/lr24tRJ.png) ![image.png](https://i.imgur.com/hu1zmm9.jpeg) ![Basic Village Anwyn Howarth.jpg](https://i.imgur.com/qeGuIVW.jpeg) ### 3. Logistical Support (12,500 USDC) **Objective:** Provide comprehensive logistical support that guarantees all teams and physical assets are fully operational throughout the event. **Details and Costs breakdown:** - **Lodging & Transportation (10,000 USDC):** Securing accommodations and local transportation for 5 participating teams of up to 2 people each. - **Shipping, Setup & Installation (2,500 USDC):** Coordinating the shipment of physical objects and install them at the venue. This includes managing customs (if necessary) and local delivery logistics to guarantee that all materials are available for installation. --- ## Expected Outcomes - **Brand Proliferation:** The mural is expected to be seen by millions of passersby annually, amplifying visibility and cultural impact. Additionally, Milan Design Week’s global stage offers unparalleled exposure, introducing Nouns’ distinctive design to a diverse, international audience unfamiliar with crypto. - **Encouraging Creativity and Collaboration:** By collaborating with the local community and integrating Nounish experiences with other exhibitors at the Design Week, Nouns will foster artistic innovation and cross-community partnerships on a global design stage. - **Ethereum Representation:** Appcon’s focus on showcasing Ethereum to newcomers aligns with Nouns’ goal of promoting the Ethereum ecosystem, making Nouns a visible ambassador. - **Community Engagement:** Both the mural and on-site activation will drive significant community interaction and dialogue around the integration of art, technology, and decentralized ecosystems.nouns-at-appcon-milan
0xf32dd1bd…79c7sent to0x594cb208…ec63·#15,998,258·0x7b5f95a8…675683
Minted on defifa.net https://jbm.infura-ipfs.io/ipfs/bafybeick3phbryf5xaitrpi2q3tbevx54z4zzgmzdpgderr4fvgtup6w6e/17.png https://jbm.infura-ipfs.io/ipfs/bafybeieobmnteqfvaft5cozrni25x7decfwjdqirgbbnkju5xjrqqbvwta/05.png