0xcc5339fe…3226sent to0xf790a5f5…1365·#24,990,650·view on Etherscan
⌐◨-◨-x-🐧---nouns-coffee-—-a-pilot-collab-with-pudgy-penguins@0x7f64...d6d2
Fair pushback, let me clarify what this budget actually does.
The majority of this proposal is community distribution, not commercial production:
~250 boxes go to KOL seeding and Nouns holder claims — pure giveaway, UGC, and proliferation
~1,200 individual bags go to IRL events (Devcon, NFT NYC, ETH Denver, NounsCon)
Only 300 boxes are allocated to sales channels — split between dyli.io (web3 platform to redeem physical products) and TikTok Shop TH as a test.
Whatever revenue those 300 boxes generate will flow directly back to the treasury. While the amount will likely be modest, this pilot will give us precise visibility into the real costs and margins involved. This is a hybrid approach: mostly community proliferation, with a small commercial test to evaluate viability.
The real upside is that if this pilot proves successful, we can scale the operation significantly. One of the goals would be to secure a Pudgy shop listing. Pudgy merchandise already does ~$50K in daily sales. A listing there would place Nouns x Pudgy coffee in front of a relevant audience. Additionally, developing nouns.coffee—where all the collabs with other NFT communities could live—would constantly generate royalties that flow back to the treasury and subsidize coffee for future activations. As suggested by a Nouner on the previous candidate proposal, we could structure a 10% royalty on net sales, split as:
5% cash to the Nouns treasury
5% in product as drip bags for IRL event activations
At any meaningful fraction of Pudgy’s volume, that royalty split becomes a self-funding revenue stream for both the treasury and IRL coffee swag at events — without the DAO needing to fund production again.
Regarding Pudgy co-sponsoring — unfortunately, that’s not possible. Pudgy doesn’t operate as a DAO and has no grant program. Their collaboration model is licensing through OverpassIP, for which we’ve already been approved. That’s exactly what the $450 in the budget covers.
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> + Ask is modest.
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> - Every single of the "Communities" (sans Cool Cats maybe) still has 5x-20x more operational funds than Nouns atm. Given the bigger Pudgy reach that you point out and their memecoin sitting at half a billion in marketcap, they are a much better steward to give a grant on this vs Nouns. Unless this is already subsidized by pudgies.
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> Please consider asking Pudgies to co-sponsor this effort.
> Overall Nouns shouldn't be funding production of goods only to make royalties in return. Thats not how IRL financing would work.
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> Feedback overall
> - Please pull the budgeting summary up top.
> - Please define exact % royalty you are suggesting if Nouns cover part of the production cost.
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