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# Unichain Growth Campaign ## Simple Summary **Program Goals for Compound** Target TVL: $100 million on Unichain ## Incentives distribution to compound users  Value: $400,000 in $COMP (9200 $COMP) Timeframe: Within 90 days from the execution of this agreement ## Compensation Service Fee: $300,000 in $COMP (6900 $COMP) Performance bonus: Payment will be executed in a separate DAO proposal after the campaign’s conclusion. The DAO agrees to pay AlphaGrowth 0.5% of the net new TVL amount brought by this campaign between $100 million and $200 million. If AlphaGrowth brings $200+ million in TVL the maximum performance based bonus will be $500,000 which is 0.005 x $100 million.  The TVL number used to calculate the performance based bonus will be measured 150 days after proposal execution aligning AlphaGrowth with Compound’s goal of bringing sticky TVL.  ## Total Proposal Nominal Value 16100 COMP based off of the 30-day moving avg of $43.48. ## Motivation There is a $100-200MM addressable market for USDC, USDT and ETH lending on Unichain. With Compound markets live and ready, The Compound protocol can entrench a first-mover network effect on the chain. Full proposal and forum discussions can be found in this [<u>post</u>](https://www.comp.xyz/t/alphagrowth-unichain-growth-campaign/6784). ## Specification This proposal funds AlphaGrowth to create campaigns to grow unichain markets.
# 2025 Compound Growth Program - Roadmap & Renewal - [AlphaGrowth] V3 The Compound Growth Team is proud to present the third version of our Roadmap for the 2025 Growth Program The full scope of detailed work is here:  [<u>https://www.comp.xyz/t/alphagrowth-2025-compound-growth-program-v3-consolidated/6431</u>](https://www.comp.xyz/t/alphagrowth-2025-compound-growth-program-v3-consolidated/6431)  We are looking forward to supporting the DAO. With your vote for the Compound Growth Program, we can strengthen the foundation of the Compound Protocol and drive its growth to new heights in 2025 and beyond. Due to the evolving legal landscape related to DAOs, the full Indemnification and Waiver language has been incorporated by reference here: [<u>https://www.comp.xyz/t/renewal-of-compound-growth-program-2025/6054/2#p-15239-entity-update-indemnification-6</u>](https://www.comp.xyz/t/renewal-of-compound-growth-program-2025/6054/2#p-15239-entity-update-indemnification-6)
# 2025 Compound Growth Program - Roadmap & Renewal The Compound Growth Team is proud to present the Roadmap for the Growth Program for 2025: The full scope of detailed work is here: [https://www.comp.xyz/t/renewal-of-compound-growth-program-2025/6054](https://www.comp.xyz/t/renewal-of-compound-growth-program-2025/6054) We are looking forward to supporting the DAO.&#x20; With your vote for the Compound Growth Program, we can strengthen the foundation of the Compound Protocol and drive its growth to new heights in 2025 and beyond. ### Due to the evolving legal landscape related to DAOs, THIS PROPOSAL INCLUDES A WAIVER AND INDEMNIFICATION PROVISION THAT INDEMNIFIES ALPHAGROWTH AGAINST LIABILITY. This means that if the proposal passes AlphaGrowth will have broad legal protection from certain lawsuits. For word count reasons, the full Indemnification and Waiver language has been incorporated by reference here: [https://www.comp.xyz/t/renewal-of-compound-growth-program-2025/6054/2#p-15239-entity-update-indemnification-6](https://www.comp.xyz/t/renewal-of-compound-growth-program-2025/6054/2#p-15239-entity-update-indemnification-6)
We are deploying rewards and incentivizes incorrectly. The current market conditions don't need to incentivize any borrows. Utilization is at max capacity across almost every market. We should be solely focusing on incentivizing lending side. The response time to market conditions is wasteful.
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