Thanks for the questions Supriyo,
Our current season was indeed budgeted for 6 months, but we were able to stretch it to 9 months. And for this proposal we expect to continue lowering our burn by reducing costs further - but mainly through starting to generate revenue.
Our main areas of optimizations for our current season were: lowering founders’ salaries, increased certainty & stability in contracts with crew resulting in lower costs, reducing production costs and rentals, and training our staff to take on multiple roles to reduce freelancers dependence.
Our production capabilities haven’t been hurt because we’re becoming much more efficient with our shoot days and post production. Piloting and developing new content is very expensive and, now that we are scaling our shows, we’re able to output more content (at a higher quality) for less money.
We completely understand your comment on the current Nouns spend rate. We are concerned for the DAO as well. Funding us to get all the way to sustainability means we don’t have to burden the treasury in the future. But getting to sustainability is going to take a lot of experimentation and having enough runway is essential for us to be able to focus on this task and increase our chances of success. A lower runway means we are more likely to have to come back to the DAO and ask for more funds. It’s a lot of funds for the DAO to spend today, but we strongly believe it’s a bet worth taking on a moonshot that will keep Nouns around forever.
+1
> Hey all,
>
> Something i was curious about :
> - Compared to Prop 413 which had a burn rate of ~1mil for 6 months, here the burn has gone down by a bit . ~1.53mil for 18 months.
> - Could you share a bit which parts you essentially were able to cut down to achieve this number? And how that impact the production capabilities if any.
>
> Lastly, is there anyways you would consider a less than 18-month timeline ask for it.
>
> Nouns at it's current spend rate has less than that left in its treasury lifecycle and this ask only accelerates it vs soften the flow somehow.
sendOrRegisterDebt(address,uint256)createStream(address,uint256,address,uint256,uint256,uint8,address)sendOrRegisterDebt(address,uint256)# Fund Season 3 of nounish
## TL;DR
We've found product-market fit (PMF) with our show ["3 Artists, 1 Noun."](https://www.instagram.com/reel/CxvOEcTgF83/?igshid=MzRlODBiNWFlZA==) The show is getting millions of views, and we have 20X-ed our followers. Our new audience is highly engaged and consists primarily of artists, designers and other creative types from around the world. Our goal in season 3 is to 10X our followers from 80K to 800K in 6 months with $969K in funding.
----
## Who are we
We are nounish, a team funded three times by Nouns DAO ([pilot](https://www.nouns.camp/proposals/64), [season 1](https://www.nouns.camp/proposals/143), & [season 2](https://www.nouns.camp/proposals/289)). We started as a marketing studio for the DAO, producing dozens of videos about Nouns-funded projects, including the [11 minute explainer](https://www.youtube.com/watch?v=oa79nN4gMPs) on [nouns.wtf](https://nouns.wtf), as well as videos about [Gnars](https://www.youtube.com/watch?v=JQSmfSnRGVk), [Free Glasses for Kids](https://x.com/nounish/status/1601906808716566530?s=20), and most recently, [Mucho Love](https://twitter.com/nounish/status/1675846336909033472) & [Esports](https://twitter.com/nounsesports/status/1694196803015479399).
We are a team of 10 who transformed our commercial production company, [Pixel](https://pixel.melbourne), to focus full-time on Nouns, and we are based in Melbourne, Australia. We are led by [Goldy](https://twitter.com/Goldypix) & [142](https://twitter.com/noun142) –two Nouners, and early community members.
----
## Season 2: The Quest for PMF
The content we produced up to the beginning of season 2 was highly useful for explaining Nouns to the world and resonated well with Nouns enthusiasts and their networks on Crypto Twitter, and has been cited by Nouners, builders, and fans as their gateway into the ecosystem. But in season 2, responding to [feedback from our last proposal](https://www.voter.wtf/?proposalid=289&proposalId=289), we set out to find PMF and distribution beyond the existing Nouns community. We wanted our content to resonate with a clearly defined audience that was large enough to have a significant impact on Nouns.
So we developed a framework to test hypotheses for different audiences and content, and in our recent [proposal update](https://www.updates.wtf/prop/289), we go into details on the different tests we ran.
---
## Finding PMF
Three months into our testing, we created a hit with our new reality TV-style concept, "3 Artists, 1 Noun." The show features a short and playful competition between three world-class artists to create a new piece of art inspired by the day’s noun within just five hours.
The show quickly became popular on Instagram, with the top episode receiving over 1 million organic views. We have released eight episodes so far, which have received over 2 million views and brought us over 70,000 new followers.
Other signs of PMF include a very high engagement rate: our top episode got 140,000 likes (a 14% like/view ratio), and every episode receives hundreds of comments, saves, and shares.
---
## Our Audience
The audience that the show is attracting is consistently identifiable as what we call "The Creatives." Our followers are designers, artists, creative directors, filmmakers, animators, illustrators, and so on. We also have attracted some well known brands in the creative sector, including [Wacom](https://www.instagram.com/wacom) and [Artlist](https://www.instagram.com/artlist.io).
We see this as a chance to build a community outside the crypto bubble that is a perfect fit for Nouns, a group of talented and inspired creative people.
---
## More Than Growth: A Relationship With Our Audience
By turning the camera back on ourselves we are making ourselves a tangible representation of the Nounish values they can relate to – joyous, welcoming, playful, creative, and collaborative.
As we share our inspiring culture (one completely in line with Nouns' own values) our audience will grow to love the show and the people on it. And in the long term, as the connection between us and our audience deepens, we give ourselves the best chance to galvanise them to engage with Nouns in a more meaningful way.
---
## Season 3: 10X again
In season 3, our goal is to 10X our audience again from 80K to 800K followers in 6 months.
**How will we achieve this?**
* Double down on 3 Artists and keep on iterating to reach tens of millions of people
* Develop new content that will resonate with our community
* Experiment with new formats (e.g. length of show) to breakout on YouTube
---
## Longer term
Over the next few years, we will reach tens of millions of people and build a massive followership via content that engages, entertains, inspires, and educates about Nouns. We think nounish can help build the distribution Nouns needs to reach mass market. We are fired up and excited to build this and to bring Nouns mainstream!
---
## Our Ask
We are asking the same budget from the past two seasons: $969,000 USD
For the same amount of time: 6 months.
## Transactions
* 30% up front ($290K USDC)
* 70% streaming over 6 months from December 17, 2023 to June 17, 2024 ($679K USDC)
createEdition(string,string,uint64,uint16,address,address,(uint104,uint32,uint64,uint64,uint64,uint64,bytes32),string,string,string)100 Nounish ThingsThis music video highlights some of the greatest people, places, and things that Nouns has funded in the past year and a half. From crypto infrustructure Agora to Sofubi dolls, from 3D printed fashion to Esports teams, from naming a glassfrog species to creating this music video, the breadth of amazing things the Nouns is doing is inspirational.ipfs://bafybeicn3f43pvp3t2gt6rmom3i24rvuopdgz75upgxskzflunfymgxkvmipfs://bafybeibocdfvyfmbi75jnz7meflvf35hluihjk6jibh4t4tnpe3qq2tdza# 100 Nounish Things: a nounish droposal ⌐◨-◨
[](https://twitter.com/nounish/status/1655934194168786946)
[click here to watch](https://twitter.com/nounish/status/1655934194168786946)
Let's celebrate some of the amazing achievements of Nouns in the past year and a half by deploying an open edition mint of this music video that highlights some of the greatest people, places, and things that Nouns has funded!
From Agora to Sofubi dolls, from 3D printed fashion to Esports teams, the breadth of amazing things built on Nouns is incredible!
______________
*100 Nounish Things* is the latest video produced by **nounish ⌐◨-◨** as part of [proposal 143](https://nouns.wtf/vote/143) and will hopefully be the first of many available as NFTs.
The revenue from the mint will be split 50% to Nouns DAO and 50% to **nounish ⌐◨-◨** which will go to fund the **nounish ⌐◨-◨** [Prop House](https://prop.house/nounish) and share some revenue with Nate Mills (Sounds of Nouns), who wrote and performed the song.
Should the proposal pass, the edition will be minted with [Zora](https://zora.co/) and will be available at: [nounish.com/mint](nounish.com/mint/) after execution.
--------
**Release Details:**
**Title:**
100 Nounish Things
**Description:**
A music video featuring 100 things that Nouns DAO has funded and inspired.
**Symbol:**
NOUNISH00001
**Edition Type:**
Timed Open Edition
**Start date (approx):**
May 21st (12 days after proposal submitted)
**End date:**
June 3rd (7 days after execution)
**Price:**
0.03 ETH
**Split address:**
0xeaE0Aede44D2Fb6da60953E4D49eB5FC61fC141d
**nounish multisig:**
0x49a5aEec7d9AC70990404278e93031E4C3C71875
**Nouns DAO Treasury Address:**
0x0BC3807Ec262cB779b38D65b38158acC3bfedE10
⌐◨-◨
public domain art that is a reasonable ask (art that gives up IP makes sense to cost more than that which doesn't imo) and with potential for compounding upside. love the effort put in so far, and the chapters written. hope to see this pass
benefits:
⌐◨-◨ better coordination and participation of subdaos.
⌐◨-◨ added security (time to vet and vote against/veto props)
⌐◨-◨ better decision making as having more time to discuss proposals after they go on chain - which is useful as we scale (embrace the protocol) and see props come on chain that had either little or no previous discussion.
downside:
◨-◨¬ a bit slower to execute proposals (makes on-chain votes less viable for super time sensitive initiatives)
...can't think of much else?