0xfa5260c9…7154sent to0xc6962c09…7d73·#17,650,402·view on Etherscan
Virtuous Streetwear Brand - Paladins inspired Lifestyle Brand&&**Purpose:**
The purpose of this proposal is to launch Virtuous, a neo gothic gamer centric streetwear fashion brand under the Paladins Dao umbrella.
**Strategy:**
- Populate social media feeds with concept merch, virtuous related imagery, voice over short form slides/videos, game clips, memes & relatable content.
- Initial push through IG, expand to Tik Tok shortly after.
- Initial Lift: Shoutouts, KOLS + Influencers.
- Once the initial wave of sales comes in, see what crowd resonates with & scale winners.
- Reinvest profits into creating products with strong UGC / Virality & Brand ambassadors.
**Goals:**
- First sale within the first 30 days.
- In profit within 60 days.
- Create a business that provides DAO with sustainable cash flow.
**Milestones/Timeline:**
- Brand voice, aesthetic, values & logo (complete)
- PMF evaluation (complete)
- Marketing strategy (complete)
- Setup Shopify store.
- Setup POD / Manufacturer infrastructure
- Create 5-10 designs that synergize with gaming & virtuous values.
- Hire VA for social media account
- Launch, marketing & scaling.
**Figma for reference:
**
https://www.figma.com/file/CLD89BNgmbymnlLGAaIei9/March---PaladinsDAOboard?type=whiteboard&node-id=0-1&t=7s7MI3BBPKnt6MpP-0
Concept Store design: https://virtuous.framer.ai/
**Resources Ask:**
Shopify: $60
VA: $400
Design: $500
Marketing: $850 -> for KOLs, shoutouts, influencers.
TOTAL: $1810
Leads:
Ralph
Previously:
Built and sold workwear fashion brand BLVDblack.
https://blvd.black/
Mizzy
Previously:
Worked in the LA streetwear fashion scene with emerging streetwear brands as a creative/designer. Notably CTM & Pleasures.
Supporting Team Members:
Mike L. / Changlu