Liquidity generating initiative, we are on Paladin #76 so we have around a month left of daily auctions. Having proposals that are focused on generating revenue for the DAO will be crucial at this stage.
Web2 centric, can be used to bring awareness to other Web2 centered initiatives in the DAO via joint merch collaborations/activations.
Can be used as a vehicle for Paladin IP integration in the future.
Virtuous Streetwear Brand - Paladins inspired Lifestyle Brand&&**Purpose:**
The purpose of this proposal is to launch Virtuous, a neo gothic gamer centric streetwear fashion brand under the Paladins Dao umbrella.
**Strategy:**
- Populate social media feeds with concept merch, virtuous related imagery, voice over short form slides/videos, game clips, memes & relatable content.
- Initial push through IG, expand to Tik Tok shortly after.
- Initial Lift: Shoutouts, KOLS + Influencers.
- Once the initial wave of sales comes in, see what crowd resonates with & scale winners.
- Reinvest profits into creating products with strong UGC / Virality & Brand ambassadors.
**Goals:**
- First sale within the first 30 days.
- In profit within 60 days.
- Create a business that provides DAO with sustainable cash flow.
**Milestones/Timeline:**
- Brand voice, aesthetic, values & logo (complete)
- PMF evaluation (complete)
- Marketing strategy (complete)
- Setup Shopify store.
- Setup POD / Manufacturer infrastructure
- Create 5-10 designs that synergize with gaming & virtuous values.
- Hire VA for social media account
- Launch, marketing & scaling.
**Figma for reference:
**
https://www.figma.com/file/CLD89BNgmbymnlLGAaIei9/March---PaladinsDAOboard?type=whiteboard&node-id=0-1&t=7s7MI3BBPKnt6MpP-0
Concept Store design: https://virtuous.framer.ai/
**Resources Ask:**
Shopify: $60
VA: $400
Design: $500
Marketing: $850 -> for KOLs, shoutouts, influencers.
TOTAL: $1810
Leads:
Ralph
Previously:
Built and sold workwear fashion brand BLVDblack.
https://blvd.black/
Mizzy
Previously:
Worked in the LA streetwear fashion scene with emerging streetwear brands as a creative/designer. Notably CTM & Pleasures.
Supporting Team Members:
Mike L. / Changlu
Our DAO seems to have a passion for DOTA, would be a great initiative to give the community something to look forward to as the season goes on.
Love the idea of custom assets, branding rights and bringing more awareness to Paladins Dao.