0x1db19b99…bda0sent to0xa5bf9a9b…33a4·#20,772,119·view on Etherscan
## Mucho Update
### Going Well
- **The Christmas Project:** We're excited to announce **THE CHRISTMAS PROJECT** for December 25th. Over **10,000 orphans** in the Dominican Republic will receive a gift. This ambitious activation has been in planning for 3 months and is now ready for execution!
- **Nounish Trail Running Race:** We're organizing a **Nounsih IRL Trail Running Race** where entry is based on donating **10kg+ of clothing**. We’re partnering with various brands, companies, and institutions to gather tons of clothing to donate to those in need. Non-racers can also donate at collection centers across the city.
- **Social Media Growth:** Our socials are steadily climbing. We've been extremely consistent in posting videos, leading to significant improvements in our formats. Recently, a video went viral, reaching **10M+ views** and attracting attention from **@Jompeame**, resulting in a successful fundraiser of **20,000+ USD** for the vendor we featured!
- **Paid Sponsorships:** We have successfully secured several paid sponsorships that have proven to be very worthwhile for our clients, **generating significant engagement and visibility**.
- **International Engagement:** We traveled to **Cancun** to record videos, generating substantial views and allowing us to reach new audiences through their culture. Additionally, we connected with **Universidad Anáhuac México**, which is eager to collaborate with us for workshops and content creation.
- **Collaboration with Abriendo El Podcast:** We’ve joined forces with "Abriendo El Podcast," the largest Spanish-speaking baseball podcast. Revenue from their live event with players like Juan Soto will support young aspiring baseball players in the Dominican Republic. Thanks to this collaboration, we will be able to cut a large chunk of the costs, therefore helping more people.
### Not Going Well
- **YouTube Long Formats:** We’ve put YouTube long formats on hold to focus on **quality over quantity**. This shift allows us to dedicate more time to impactful activations and improving our short-form content on other social media platforms. Producing fewer, more impactful videos—such as one about donating clothing to 100 orphanages rather than just one—is more worthwhile. Regarding sustainability, Instagram and TikTok partnerships pay more than YouTube, helping us cover costs and use our Nouns funds more slowly.
- **Chagas Documentary:** Our collaboration with Harvard and Brigham Women's Hospital for the Chagas documentary has been postponed due to the conflictive political climate in Bolivia.
### Lessons Learned
- **Attention and Donations:** Our platform can generate significant attention and raise **20,000 USD** for a cause.
- **Consistency and Quality:** Consistency and quality have proven to be more effective than other formats.
- **Revenue and Sustainability:** Instagram and TikTok paid partnerships allow us to generate revenue, use Nouns funds more slowly, and grow in a more sustainable fashion with better decision-making.
### Priorities
- **Execute THE CHRISTMAS PROJECT:** Successfully implement our Christmas Project to ensure all orphans in the Dominican Republic receive a gift.
- **Organize the Trail Running Race:** Maximize clothing donations and community involvement through this event.
- **Maintain Consistency and Quality:** Keep up the high standards in content production and ensure ongoing consistency across all platforms.
- **Optimize Short-Form Content:** Continue refining and improving short-form content across social media platforms.
- **Leverage Revenue Streams:** Use revenue from Instagram and TikTok partnerships to support sustainability and reduce reliance on Nouns funds.
love you all, necfas