0xb2b7d66b…5e9dsent to0xa5bf9a9b…33a4·#21,981,484·view on Etherscan
# Prop 606: Sunny in California - Propdate 2 Final
## "Teach people about Nouns, crypto & have fun”
I can guarantee we truly enjoyed the process of this prop. It was 5 months of hard work to deliver everything we promised—and more. A challenging but unforgettable journey.
Before we dive into the details, try Googling "Sunny Pires" and see Noggles everywhere - you’ll get a ideia of the impact we’ve made.
**Topics**
- Our goals with this prop
- Episodes & Key Metrics
- Press & Media Coverage
- What worked and what didn´t
- Special thanks
### Our goal with Prop 606
**For the community:** We were able to show how important it´s to build a prop as a community, rather than leaving it to just the proposer. The impact is much stronger.
**For the Audience:** Episodes 1, 2, and 3 focused on community engagement, so we could explore WTF Nouns is together with you guys and share it with our niche through our eyes. **We managed to tell the story in a fun and easygoing way.**
We aimed to **integrate the community** by featuring interviews with members discussing their projects, passions, and what Nouns means to them. We've talked with Coralorca, Moondog, JP, The Bower, Peter Pandam, Brett, Klim, Mari from Precious Plastic, Benbodhi, Andrea, John (nounish), Mono, and have included performances from Nouns Breakers and Joshua from Kendama.
**Nouns Town LA was a fantastic opportunity to connect with community members personally**. You can watch our coverage of the event in episodes 1 and 2. We also covered Nouns Fest and Nouns Can Dream, with fun footage in episodes 3.
Our **“Sunny Surf Experience” was unforgettable**, with great participation from the community, more people than expected, **25 new surfers**!
Thank you all, watch the full coverage in episode 3. Additionally, **music from The Park**, especially “Happy Friday,” and "The Caller" is featured in several episodes.
And special thanks to Ben Latsko who save us a big spot for our RV during the event, and Bob who let us spend the night parked at Dreamland.
### Episodes and Metrics
We hire the same guy from "Sunny in Nicaragua", Gustavo Vieira, so we could have a esquisit edit and photography that will catch the eyes while watching.
- [Sunny in California – Episódio 1 | California Dreamin’ and WTF is Nouns](https://www.youtube.com/watch?v=zu4nV5XgS78&t=11s) - 12k views
- [Sunny in California – Episódio 2 | The experience: Nouns Town LA](https://www.youtube.com/watch?v=pPb9tiVj9ck&t=96s) - 8.7k views
- [Sunny in California - Episódio 3 | Surf Experience with Sunny Pires & more](https://www.youtube.com/watch?v=ZMJhooOhCs0&t=57s) - 10k views
- [Sunny in California - Episódio 4 | The Essence of Surfing](https://www.youtube.com/watch?v=FRX1T7UXbX8) - 3.5k views and growing
- [Sunny in California - Episódio 5 | Surfing Among Giants](https://youtu.be/HsQeEK4LlrE?si=BUD9z8264qi6EXrv) - 1.7k and growing
- Episodes 4 and 5 are still gaining views.
#### Youtube - 35.9k Total views
### **Extra media produced by us:**
Instagram had four Reels posts per month, focused on enhancing Nouns, showcasing our trip, and sharing teasers from September to January.
| September | October | November | December | January |
| --------- | ------- | -------- | --- | --- |
| [1](https://www.instagram.com/p/C_q9cjhxBCE/) | [1](https://www.instagram.com/p/DA6J6QGvVzD/?img_index=4) | [1](https://www.instagram.com/p/DB2DJfJRgL3/?img_index=1) | [1](https://www.instagram.com/p/DDFw0KWR8mt/) | [1](https://www.instagram.com/p/DElCepsRhwE/) |
[2](https://www.instagram.com/p/C__bXhNR0_8/)|[2](https://www.instagram.com/p/DA8thQlve2Y/)|[2](https://www.instagram.com/p/DCSJSg4vk79/)|[2](https://www.instagram.com/p/DDX0JZ2xXhx/?img_index=8)|[2](https://www.instagram.com/p/DEGOR-rxFhD/)
[3](https://www.instagram.com/p/DAUFJQfRpi0/)|[3](https://www.instagram.com/p/DBMufBhPKwb/https://www.instagram.com/p/DBMufBhPKwb/)|[3](https://www.instagram.com/p/DCj4UK6vthX/)|[3](https://www.instagram.com/p/DDj7D42R5M7/)|[3](https://www.instagram.com/p/DFWCaPaRaNo/)
[4](https://www.instagram.com/p/DAeYEOqxVUO/)|[4](https://www.instagram.com/p/DBWch10P6Ho/)|[4](https://www.instagram.com/p/DC6w3U-RTDH/)|[4](https://www.instagram.com/p/DD0MggfRGy1/)|[4](https://www.instagram.com/p/DF8nb-_TeBv/)
Total Instagram insight:
Total likes: **8.636** likes
Total Views: **225.248** views
### Press Relations - 4 month focus on articles/Inteviews/Podecast
#### Understanding the numbers:
Article Views per Month
- **September** - Great interest from journalists to cover a new documentary funded by crypto, and Sunny winning the South American championship of the WSL.
- **October** - Focused on a more niche audience, interested in knowing about the daily life of the journey through media and articles.
- **November** - Little interest from journalists in creating stories until the episodes' release.
- **December** - The month with the highest reach due to the release of two episodes, accompanied by articles about the documentary that was being produced. Additionally, Sunny won the state championship of Rio de Janeiro, further boosting interest and coverage.
### The three biggest articles were from Web2 sites,some of the leading news portals in Brazil, demonstrating Web2's interest in the surf & crypto market.
- [**CNN Brazil** - Unprecedented Sponsorship Transforms Brazilian Surfer's Career](https://www.cnnbrasil.com.br/esportes/outros-esportes/patrocinio-inedito-transforma-carreira-de-surfista-brasileiro-veja-detalhes/) - September
- [**Terra** - Chance to be Seen: Sunny Pires, the Young Man Who Secured His First Surf Sponsorship](https://www.terra.com.br/esportes/surfe/chance-de-ser-visto-sunny-pires-o-jovem-que-conseguiu-seu-primeiro-patrocinio-no-surf,df050eed163ac4e478913ed9396e0ac98j8a8f7l.html) - October
- [**UOL** - Brazilian Surfer 'Lives' 24 Days in a Motorhome Chasing Waves in the USA](https://www.uol.com.br/esporte/ultimas-noticias/2024/12/05/surfista-brasileiro-motorhome-ondas-california.htm) - December
### Things that went better than expected:
- **Branded RV**: During our 24 days, we had **many people** stopping us in the street and at campgrounds, **asking about Nouns**. We had numerous opportunities to give quick presentations about Nouns to new people.
- **Recognition**: Four people recognized the Noggles on the street and stopped us. Two were non-active Nouners in Malibu, and the other two were from the web3 space and had heard of Nouns. Showed in [EP. 4](https://youtu.be/FRX1T7UXbX8?si=PVbr90HHbMUFF2dy) min 18:16
- **Surf Experience**: There were 20 available spots and a **total of 25 people came to surf**, along with companions to watch. Upon releasing the episode of the experience and the reels on Instagram, we had several people come to us wanting to understand more about how Nouns is a community and not a company, thus providing more opportunities for onboarding.
### Things that didn't go well and needed re-planning:
- **RV logistics**: Our RV, the team's sole means of transportation, caused delays. Disconnecting plumbing and electricity every morning at campgrounds and finding suitable parking spots for the RV took significant time.
- **Support car**: To improve mobility and production speed, we adjusted our budget to rent a support car for the last 12 days. This allowed us to produce materials more quickly, film in more places in a day, and easily go surfing. This improved our footage, especially external shots of the RV on the road with the car and drones.
- **Sequoia forest** - The person that we were going to interview from the enviromantel protection wasn't there as we booked previously, and no other person wanted to talk to us, so we went to the forest and did for ourselfs. The results were equally impactful.
- **Bringing viewers onchain:** We initially shared this only on web2 to gather real data. However, the strategy didn't work well. We created an NFT for each episode, and those with all the NFTs in their wallet could participate in our special merch giveaway. Links for minting and mini tutorials in English and Portuguese from Coinbase wallet were included in the YouTube video descriptions. But, few people read video descriptions, which limited the strategy's effectiveness. Nevertheless, more people than expected expressed interest in learning about web3. Hence, we returned to our main format: face-to-face onboarding and online meeting.
#### Description
NFTS: [EP1](https://zora.co/collect/base:0x1395a2cd236d5bc574bc5ba3a1453203c10ec99a/1), [EP2](https://zora.co/collect/base:0x36bc44d02e9641cc756c01009c83047654acd7b5/3?referrer=0xb2b7D66bb56ce8FF7838dC8053fF35050Ed95E9D), [EP3](https://zora.co/collect/base:0x36bc44d02e9641cc756c01009c83047654acd7b5/7?referrer=0xb2b7D66bb56ce8FF7838dC8053fF35050Ed95E9D), [EP4](https://zora.co/collect/base:0x36bc44d02e9641cc756c01009c83047654acd7b5/8?referrer=0xb2b7D66bb56ce8FF7838dC8053fF35050Ed95E9D), [EP5](https://zora.co/collect/base:0x36bc44d02e9641cc756c01009c83047654acd7b5/9?referrer=0xdf4768f2C3FacE5c107fE28288FAd19F1cf41Bba)
### Special Thanks
Nouns is changing the world. With all the props in motion, it's helping people turn their passions into reality and spreading the meme like no other DAO.
We want to thank everyone who supported our prop and helped us reach our goal! We built this together, not alone. Let’s keep the community engagement going strong!
Nouns is changing lives. Thank you, from Sunny’s team.
Extra gifs for you to use.
