0x775d…e4dc

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0x775db063…e4dcsent to0xa5bf9a9b…33a42024-12-18·#21,426,903·0x3f28923e…8461b3

# Variety Kids Xmas Party Powered by Nouns 2.0 ## Overview In September 2024, Proposal 672 was passed with the support of Nouns DAO, granting 55,978 USDC to Variety - the Children’s Charity to bring the second annual Nouns-powered Variety Kids Xmas Party to life. The goal was to build on the success of the inaugural event in 2023 (Prop 420), delivering even more engaging and inclusive Nounish experiences for children living with disability or disadvantage who otherwise miss out during the festive season. Held on 14 December 2024 at the Melbourne Convention & Exhibition Centre (MCEC), the event welcomed 4,656 children and 3,182 carers. The funding enabled expanded entertainment, creative installations, interactive activities, and inclusive spaces - all infused with the signature creativity and joy of Nouns DAO. ## Deliverables and Activations The following activations were delivered successfully as part prop 672 - **Your impact in action! - Video Editing Donated by Goldy and Team** Special thanks to Goldy and team, enjoy edited Nouns video showcased key moments and experiences from the event. ### [**Click here to watch video hightlights of the day** ](https://youtu.be/4_jUN8vqT1c) ![img](https://dhgm4ffncnbwt.cloudfront.net/e23347760765675c808a8dcead728fe5.png) ### [**Click here to view our photo album from the day**](https://photos.app.goo.gl/1ZbbZEPRkutdGUh36) #### 1. Nouns Branding Across the Event The event was transformed into a fully immersive Nouns experience - * Extensive **Nouns branding** across the 39,000 square feet venue brought the Nouns universe to life. * **Nouner cutouts** nominated through Warpcast highlighted community creativity and involvement. * **Nouns cube sculptures** featured voters who supported the proposal, ensuring community members were celebrated in the space. We loved having you all in the room with us! * Over **30 Christmas trees** were decorated with festive Noggle ornaments, spreading Nounish cheer. * A massive **Noggle-shaped lighting gobo** illuminated the venue, creating a striking and unforgettable visual impact. * A **Noggle-shaped red jumping castle** quickly became a favourite for families, offering kids an interactive, playful highlight that drew plenty of attention. Positioned prominently within the venue, it added to the festive and joyful atmosphere. * The **Nouns-branded stage and crowd barriers** tied the entire activation together throughout the venue ![img](https://dhgm4ffncnbwt.cloudfront.net/57e25bc287d5efd722b6fc9d5ebcb76d.png) **2. Nouns Entertainment Zone** The Entertainment Zone served as a central hub of activity, encouraging creativity, play, and connection - * A larger-than-life **Noggle sculpture** offered the perfect photo opportunity for families. * A **LEGO Nouns creation station**, supported by LEGO Masters, allowed kids to build their own Nounish masterpieces. * **Interactive games** encouraged collaborative play and imagination. * Hands-on **arts and craft stations** featured activities like decorating Noggle masks and Noun-themed wall installations, welcoming kids of all ages and abilities to join in. * **All-abilities sports activations** created a space for inclusive, team-focused fun where kids could enjoy playing sports together. * A **Nouns photo booth** equipped with Nounish props and instant printed photo cards offered families keepsakes to take home. * The **Big Hearted Noun character** costume was a crowd favourite, spreading smiles, hugs, and play throughout the day. **3. Nouns and Nouner Car Display** * The Nouns-themed car display featured **Benbodhi’s Nouner car and Prop 520’s Nouns car** – a hit with kids and their parents and carers. The car displays included giveaways from Benbodhi with a stickers from across the Nouniverse and of course, Noggles! ![img](https://dhgm4ffncnbwt.cloudfront.net/7b9c085471d85f6406f276c9967a8960.png) **3. Quack and Lola Scavenger Hunt - Donated by Supriyo** This interactive scavenger hunt brought the Nouns world to life - * Kids received maps to search for **Noun-themed clues** hidden throughout the venue. * Completing the hunt rewarded participants with a special **Quack or Lola plushie**, donated by Supriyo. * The activity fostered exploration, excitement, and teamwork while engaging families across the event space. This activation was a clear highlight for many families. **4. Live Stage Performances** * **A full schedule of entertainment** featuring music, dance, and interactive performances that engaged the crowd throughout the day on the Nouns stage displaying oversized Noggles, Nouns cube sculptures and banners **5. Rise of Blus: A Nouns Movie - Donated by Supriyo** * A special screening of **Rise of Blus - A Nouns Movie** showcased in a dedicated Nouns-branded area at the entrance of the party. **6. Catering from Nouns Deli – Donated by 87Bones and Nouns Deli** * VIP guests enjoyed **Nouns Deli’s famous sandwiches** and pasties, showcasing the creativity and innovation of Nouns DAO and its community builders. **7. Nouns Inclusion Space** * A sensory-friendly area designed to cater to children with disabilities, sensory sensitivities, or those needing a quieter space, marking an **essential step toward inclusivity at large-scale events**. * Activities included calming soft lighting, tactile sensory play, and dedicated quiet zones equipped with noise-cancelling headphones and sensory tools. * Trained support staff, including OT specialists, were on hand to provide personalised assistance to families and children, ensuring they could fully enjoy the day in a way that suited their needs. * This **Nouns Inclusion Space served as a pilot program**, with plans to roll it out across **major stadium events in 2025**. Its success at the Variety Kids Xmas Party demonstrated the importance of integrating inclusive design into large public gatherings, creating environments where every child can feel comfortable, welcomed, and included. **8. Nouns Branded Giveaways - socks and more!** * Every child received Nouns-branded goodies, including **Nouns x Variety branded socks** to take home **9. Attendance by Nouners Benbodhi and 87Bones** * Nouners **Benbodhi and 87Bones** attended the event, connecting with families, volunteers, and attendees throughout the day. Their presence provided a personal connection to the Nouns DAO community, building relationships and reinforcing the sense of collaboration behind the event. **10. Nouns VIP Networking Event** * The VIP networking event showcased Nouns DAO's support to Variety’s corporate partners and high-value donors. This exclusive gathering highlighted the success of the partnership and featured an **on-stage interview** with Bones, who explained Nouns DAO's mission, impact, and opportunities for involvement. Attendees were invited to learn more about the Nouns community and how they could contribute to its vision of creative and impactful collaboration. The event provided a platform for meaningful connections, fostering stronger ties between Nouns DAO, Variety, and key supporters. **12. Nouns Variety International Innovation Award** * A highlight of the networking event, this award recognised outstanding contributions to innovation in support of children living with disability or disadvantage. **This is an award of high standing within the Variety global community**, which spans 40 offices worldwide. Each year, Variety International HQ honours one office for exceptional work and impactful initiatives. This year’s recognition showcased the importance of creative solutions, aligning with the shared values of Variety and Nouns, and underscoring the global impact of this collaboration. * This award will be **minted by 87Bones, with prints provided by Oshi**, to raise funds for Variety **13. Volunteer Engagement** * Local Nouners and volunteers contributed time and energy to ensure the smooth delivery of the event. * Volunteers engaged with children and families, embodying the spirit of the Nouns community throughout the day. * **All 600 volunteers wore Nouns-branded tees**, showcasing the partnership visually throughout the event. Volunteers were also briefed on Nouns DAO, its mission, and opportunities to get involved, extending awareness and engagement with the Nouns community. ![img](https://dhgm4ffncnbwt.cloudfront.net/8f90cd99bf8204f59c2fe0eda4f83fac.png) ## Impact and Outcomes ## The Nouns x Variety Kids Xmas Party Powered by Nouns 2.0 achieved its mission to deliver joy, inclusivity, and creativity to thousands of children and their families. Key outcomes include - * **Participation and Reach** - 4,656 children and 3,182 carers attended, making it one of Variety’s most impactful events to date. * **Inclusivity** - The Inclusion Space was praised by families and carers for providing thoughtful accommodations, ensuring children with diverse needs could fully participate in the festivities. * **Memorable Experiences** - The activations created lasting memories for families, with Nounish branding woven seamlessly into every element of the day. * **Funding** - All funds were utilised in alignment with the proposal to maximise impact for the children and families attending. ## Community Feedback Feedback from families and carers was overwhelmingly positive, with many highlighting the joy, inclusivity, and creativity delivered by the event. > I would like to say a huge thank you from our family for this year’s Christmas party! We had an amazing time! > > The highlight for our boys was the wheelchair basketball, tennis, soccer, fencing, and the LEGO! My boys had stars in their eyes when they got to meet a LEGO Master!! We all had so much fun! It was a great finish to a very tough year for us. > > Thank you again for all the work you do for families like mine. We really do feel seen and cared for! > > On behalf of the children and families, we express our gratitude and appreciate the wonderful tickets and support to children and families at the Variety Kids Xmas party. > > We had a great time at the Party yesterday. Our class really enjoyed all the amazing rides and activities. > > Our students where very happy, and they were so thrilled with their presents, I was really amazed at how well they were selected for them and how great they were. > > Your support people were fantastic, we couldn’t have enjoyed the day as much as we did without them. Please send a big THANKS from us! > > On behalf of our school Dandenong Valley SDS we would like to THANK YOU for once again putting on an outstanding event for our students. We all had a great time and are extremely grateful to your organisation, the countless volunteers and supporters you have to put on such a massive event. Thank you for inviting our school to the event. > > We would like to wish you all a very Merry Christmas and a safe, happy, healthy and prosperous 2025. ## Nouner Feedback • **Benbodhi** The Nouns and Variety collab is super well aligned. It means a lot to me because I get to show up with the Nouner car, talk about Nouns and doing good in the world. • **87Bones** Nouns involvement with Variety means to me the activation of public good, something incredibly special looking at all the smiles on all the kids faces. The opportunity to get involved, do good for everyone. You don’t fully comprehend the magnitude of how far this funding actually goes until you experience it first hand. Hear the stories, see the 1000’s of smiles. Hats off to the Variety Team, these events are truly something the DAO should be proud of. ![img](https://dhgm4ffncnbwt.cloudfront.net/6e058f0d65654c862e2ee5daafa868c6.png) ## Team Feedback **CEO, Pete** As CEO of Variety, I’m privileged to see firsthand the incredible difference Nouns DAO’s support is making. Since we first teamed up in 2023, over 13,000 children have felt the direct impact of your generosity. We’re truly grateful to the Nouners who share our vision of creating a brighter future for kids in need. Together, we’re innovating, driving change, and making life better for so many. I’m excited to keep building on this amazing partnership and seeing just how much more we can achieve together! **Event Manger, Jodie** I have travelled the world working on international sporting events however the Variety Kids Xmas Party would have to be a highlight of my career. Hi, I’m Jodie and I’m the Events & Community Engagement Manager at Variety – the Children’s Charity. Until you see this event in person, no one ever really understands the magnitude of it. To have thousands of kids stream through the doors to enjoy a day filled with joy, laughter, and celebration is overwhelming. For many of these kids, this was the only Christmas party they were invited to attend and for others, the only present they’ll receive this festive season. Thanks to your support, we were able to create immeasurable happiness and unforgettable memories for these kids and their families. Tanya, mum of Seth & Teagan, described the event as finding their community. They know coming to the event they don’t have to worry about costs as everything is free and they don’t have to worry about being judged by others because everyone else is experiencing the same situations. The Nouns support of this event over the last two years has transformed it into something bigger and better than ever before. Charlie told me that it was the best day of his life meeting a LEGO Master in the Nouns Entertainment Zone. It was even better than the present that he would take home. This year, we were able to introduce The Inclusion Project into the event because of the Nouns support. This space in an inclusive area managed by health professionals for children who have hidden disabilities. It’s transformational for children and their families who can take timeout from the party which is chaos at its best. It allows them to settle and get ready to take on the rest of the party rather than having to leave and miss out. The Variety and Nouns partnership is such a special one and I look forward to what we can achieve in 2025. **Event Coordinator, Ella** As the Event Coordinator for the Variety Kids Xmas Party, witnessing the profound impact this event has on thousands of kids and their families is incredibly heart-warming. I’m driven by a passion for serving the community, and connecting with groups like Nouns DAO, who share that same commitment, inspires me about the difference we can continue to make. Nouns’ support has allowed us to create spaces that make the event more inclusive for kids with hidden disabilities, which has been deeply meaningful to me personally as a Neurodivergent individual. One standout addition was the Nouns-funded sensory and quiet spaces, led by occupational therapists and trained staff. These spaces provided children with sensory sensitivities a place to retreat and recharge, enabling them to fully enjoy the party. **Builder, Georgie** There’s truly no place like Nouns! Bringing Variety Kids Xmas Party Powered by Nouns 2.0 to life has been an absolute honour. From the prop stage to the delivery of this unforgettable event, the trust, support, and heartfelt feedback from the Nouns community have meant the world to myself and the team at Variety – the Children’s Charity. You are such an incredible community and connecting with you online and IRL has been a real joy, but more importantly, your efforts have created lasting happiness and meaningful change for the thousands of kids you’ve supported. Thank you for everything you do! ## Thats a Wrap - Happy Holidays Nouners! The Nouns x Variety Kids Xmas Party 2.0 was a brilliant success, fulfilling its goal to bring joy, inclusion, and unforgettable experiences to children in need. The support of Nouns DAO enabled new activations and enhancements that created lasting memories for thousands of kids and their families. We are deeply grateful to the Nouns community for their trust, generosity, and collaboration, and we look forward to building on this partnership to continue delivering impactful events in the future. Special thanks to **Benbodhi, 87Bones, Supriyo, Goldy** for your donations and support and all of the Nouns community who voted and contributed to this impactful initiative. For further details, please refer to the original proposal - [Proposal 672.](https://www.nouns.camp/proposals/672)

0x775db063…e4dcsent to0xf790a5f5…13652024-10-28·#21,066,789·0x8c18edb6…750d6d

Thank you all for your votes and heartwarming comments so far! To clarify regarding the gifts, all the kids take away a full bag of toys, puzzles and games on the day (the socks are a little take home Nounish bonus!). We were also looking at including a Nouns hat but unfortunately production time has passed. Kids will also receive Nouns tattoos, Noggles and stickers.

0x775db063…e4dcsent to0x6f3e6272…223d2024-10-24·#21,033,284·0xb0b67be6…3f49d1

# Nouns x Variety Kids Xmas Party 2.0: Unleashing More Joy, More Fun, and More Nounish Magic for Kids in Need! ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/1ebbe08327c6ddb59ca2c250bf76ec18.png) **Variety – the Children’s Charity’s first collaboration with Nouns DAO through Prop 420 brought together 5,000 kids, 3,000 carers, and 600 volunteers for an epic Nouns Christmas party in a whirlwind of joy and excitement, powered by the Nouns community. And now, we're ready to do it all again—this time, with even more Nounish joy and magic! Building on the phenomenal success of last year, we're excited to propose a second-year collaboration with new and exciting enhancements that will transform the 2024 Nouns x Variety Kids Xmas Party into an even more unforgettable Nounish adventure for kids in need who otherwise miss out this holiday season.** ### Re-live the joy! [Watch prop 420 in action](https://www.youtube.com/watch?v=8efg9KvJqgY) ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/5458e1922d780ec9e3ed450c59d828e5.gif) **Want to see even more Variety impact powered by Nouns?** Check out our [prop 520](https://updates.wtf/update/520-2), 106 cars, 3,000km+ journey across the Australian outback delivering $120,000+ in grants to kids at 21 schools in remote areas. ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/7862d660f85cf81da589cdd13731d188.png) The Variety Kids Xmas Party, held annually in Melbourne, Australia, is a beacon of joy and inclusion for over 5,000 Victorian children facing diverse challenges. This year, we're aiming to take the magic to the next level, and we're seeking Nouns DAO's support of $55,978 to make it happen! With new additions designed to surprise and delight like an adventurous scavenger hunt in collaboration with Quack and Lola, VIP morning tea with catering by Nouns Deli, free Nounish take home merch for every child attending, giant Nouns Xmas tree, a Nouns films and animations section, interactive Nouns photo activations, eye-catching Nouns Bash cars, video editing by Nounish and enhanced signage, we’re set to transform the event into an immersive Nounish wonderland that will captivate and inspire all who attend, including: - **5,000 kids in need** - **3,000 parents and carers** - **500+ corporate volunteers** - **100 VIP guests** Mark your calendars for **Thursday 12 December** Nouns fam — because, should we be successful, this year's party is going to bring more joy, more engagement, and more Nounish fun than ever before! ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/8fc544821446281ba05c0e8363a1aeef.png) Last year’s Variety Kids Xmas Party, powered by Nouns DAO, was a transformative experience for the kids and families who attended. Held at the 39,000 sq ft Melbourne Convention Exhibition Centre, this joyous celebration brought together over 8,600 people for a day of inclusion, happiness, and unforgettable memories. The event, which was entirely free for all attendees, showcased Nounish activities, branding, and entertainment that made a lasting impact on everyone involved. For many who attend, this party is the only celebration and the only gift they receive at Christmas time *and* the only activity in the year where they feel fully accepted for who they are in an event setting. The Variety Kids Xmas Party is more than just a day of fun; it's a lifeline for families who often feel isolated or overlooked. For many children, the event offers a rare opportunity to experience joy, laughter, and a sense of belonging. Parents often remark on the transformative effect of the party, noting the boost in their children's confidence and self-esteem. The ripple effect extends beyond the children to their families, providing them with a much-needed respite and the chance to see their children thrive in a supportive environment. The memories created during the party serve as a source of strength and inspiration for families throughout the year. Running annually since 1986, we now have parents who still remember the impact of the event, bringing their own children. **This year, we’re taking it to the next level by building on our strong foundation with exciting new features and enhancements designed to immerse our special guests even deeper into the imaginative and vibrant world of Nouns.** ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/02bff4c45e1cae5cdf01ec3df5ed3a78.gif) ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/f9fd85b57d3d057a6bd8728070ae633c.png) # Testimonials **We received hundreds of thank you's from last years party - here's just a few to fill your hearts:** "You have no idea what this means to us. Without Variety, we were having no Christmas." “Being on your own and battling to afford the basics, you are so conscious of trying to make Christmas special. I will be forever thankful that Variety did that for me and my boys this Christmas.” “All my three children attended Variety Kids Christmas Party at The Melbourne Convention & Exhibition Centre yesterday and for the very first time they felt so happy and relaxed at the funfair without having to worry about money and judgement." “My children have been going through hard times in the past few years…activities like yesterday really brought them lots of love and joy.” “I would like to say thank you so much from my heart for the event and Variety organisation did an amazing event for the kids.” **This impact was witnessed by our 600 volunteers and 100 VIP guests as well as the broader population screening on the nightly news as across our socials and a feature story to an audience of 350,826 with an ASR of $10,678.** ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/a4222b20fee7e96727d74430210f7533.png) **To elevate the 2024 Variety Kids Xmas Party, we propose the following Nouns brand activations, building on last year’s success and introducing exciting new features:** # New for 2024 - **Scavenger Hunt Collaboration with Quack and Lola** – Remember how fun treasure hunts were when you were a kid? This year we have an exciting and interactive scavenger hunt with Quack and Lola plushies as prizes throughout the event space. With clues and activities tied to the Nouns and Quack and Lola branded volunteers, kids will be encouraged to explore, engage, and immerse themselves in a playful Nounish adventure. 100 plushies will be available as prizes, kindly donated by Supriyo. - **Nouns Inclusion Project** – A brand new space where families with children living with hidden disabilities can take time out from the noise and sensory overload of the party which will be monitored by professional staff including an Occupational Therapist. - **Take-home Nouns Merch for 5,000 Kids** – Get ready for the ultimate Nounish gear! Every one of the 5,000 kids will score a pair of Noggle-branded socks. These exclusive items will be the hottest merch around, and these kids will be the lucky ones to bring the Nounish magic home to remember their special day. - **Catering by Nouns Deli** – With thanks to Nouns Deli who are donating full catering for our VIP Morning Tea with deli goodness. Our corporate guests will experience the tasty delights from our local Nouns fam, experience more Nouns DAO funded activations with Nouns Deli branding, staff and coffee cards to visit and experience the venue IRL. **87Bones** will also be interviewed on stage by local media personality Pete Lazer about the social impact work of the DAO. - **Nouns Films and Animations Section** – A fun and chill zone where kids can dive into the Nouns universe, enjoying Nounish animations and short films in a dedicated viewing area designed for an immersive experience. - **Interactive Nouns Photo Activations** – Kids are invited to capture the day’s excitement at a co-branded photo booth complete with fun Nounish props. - **Giant Nouns Christmas Tree** – When we say giant, we mean giant! A centrepiece of the party, our 40 foot tree will be exclusively donned in Noggles! - **Nouns Car Displays** – We’re showcasing the iconic Nouns DAO Mercedes and Benbodhi's NOUNER car, fresh from their journeys across the Australian outback. Kids will have the chance to explore and interact with these unique vehicles on the day. Benbodhi will attend the event to discuss the impact Nouns funding has had on the kids Variety support and his experience on the Bash, and will promote the event on the way with the Nouner car as billboard travelling over 1,000kms to attend. - **Enhanced Nouns Signage** – We’re ramping up the visual impact with even more vibrant and eye-catching signage throughout the venue, including giant Noggles suspended from the ceiling, ensuring that every attendee is fully immersed in the Nounish world, making the event even more engaging and memorable. - **Nounish Coverage** – Filming and photo package from an external supplier with editing donated by Melbourne's own Nounish. ![](https://dhgm4ffncnbwt.cloudfront.net/ef9a0fea84cc8b4375077e8f5537ccca.png) ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/7a28d5077e4e8168c375b963c29e95a3.gif) # Plus Nouns Fun & Entertainment Zones - **Nouns Displays** - showcasing large-scale Noggle sculpture and cutouts featuring Nouns characters - **Distribution of Cardboard Noggles & Tattoos** - A fun and interactive way for kids to engage with the Nouns brand. - **Roving Nouns Character Costume** – Our beloved Big Hearted Noun will be making a return offering photo opportunities and handing out Noggles and hugs throughout the party. - **LEGO Nouns Creation Station** - Hosted by kid’s entertainers and LEGO experts, this station will feature live-building of giant Noggles as well as a creation station for attendees to contribute to the Nouns sculpture. - **Large-scale Nouns Entertainment Zone** - From on-stage entertainment (characters, dancers, magicians, and more!), all-abilities sports demonstrations, craft activities, and the big man – SANTA – himself, Nouns will be bringing the entertainment to our 5,000 kids! The entertainment zone will be branded with Nouns corflute signs (Nouns Entertainment Zone) with Nouns brand ownership of the main stage through stage signage, on-stage screens, signage on grandstand seating, on-stage Noggles sculpture, Noggles signage and activities across 39,000 square feet. - **Nouns Community Volunteers** - An opportunity for members of the local Nouns community to take part and witness the Nounish party through volunteering for the event (all volunteers require a current Working with Children’s Check which is free to apply for) as well as providing filming and documentation for distribution in the Nouns community. ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/ade21cf4e1602b7fb0e36b3601d1306b.gif) ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/533555d87616d6f5c949a768aca69bd5.png) **What about the presents?** Every child who attends our party receives a bag chock-full of gifts! Each year, our generous donors contribute to our Christmas appeal, helping us provide these presents and experience the joy of making a difference in a child's life. We will continue this tradition of spreading happiness to our donors and kids alike, so the presents are not included in this budget request. ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/3263795283915072f6433c3175520f15.gif) ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/9717c5e517b7ced293f9f810435f6b07.png) # Apart from all your holiday season good feels sorted, here's some of the benefits to the DAO: By integrating the Nouns brand into the Variety Kids Xmas Party and its associated marketing campaign, we aim to increase brand awareness, foster a positive association with the Nouns community, and create exposure for the DAO to our ongoing corporate partners who will be in attendance at an associated VIP event. This event will serve as a platform to showcase the Nouns brand's commitment to social causes and its ability to make a tangible difference in the lives of thousands, reaching a diverse and expansive audience through a large-scale IRL experience amplified online and through media outreach. **Deliverables include:** - All new 2024 activations detailed above - Refreshed prop 420 Fun and Entertainment Zones - Variety Kids Xmas Party – Powered by Nouns byline on all marketing, media, and communication channels. - Photo and video documentation of the event by a dedicated team with the output edited by the Nounish/Pixel team, including a Nouns-specific video story highlighting the event-wide Nouns activations and funding (estimated views: 5,000+). - Nouns logo on 500+ volunteer t-shirts. - Content creation, distribution, and amplification on social media channels on all Variety Vic platforms and supporting Nouns channels post-event, including Variety boosted post with an estimated reach of 100,000 to targeted audiences. - Potential for mainstream media coverage (the party receives television and print media coverage). Event releases plus specific story pitches centred on Nouns funding. Invitation to contributing Nouns community members to: - Volunteer to assist with Nouns activations. - Attend our corporate VIP morning tea overlooking the party, followed by a tour of the party, plus a speech opportunity to over 100 Variety sponsors and major donors about Nouns, the DAO’s work, and how to get involved by buying Nouns (contributing to long-term growth and prosperity of the Nouns project), plus networking at the VIP event. - Exposure to 500+ blue-chip corporate volunteers from major banks, telcos, and more on event setup day and event day. Inclusion of an About Nouns blurb and video QR code in volunteer comms. - Comprehensive post-event promotion detailing the impact and reach of the Nouns brand during the event. ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/0a3c7df1095291f36d59c4db8088bd44.png) # We are ready to build! The Variety team are proven builders and expert event managers. Builder Georgie will work with Event Manager Jodie (who has an extensive history working on large scale events including all on field production for Cricket Australia around the world, including high caliber entertainment such as Katy Perry). Jodie is supported by Ella who is a creative event coordinator, delivering many of our Nouns activations at our 2023 event. **Here's a brief overview of our timeline:** **October - November** - supplier booking, signage production, merch design and production, discussions with Nouns filmmakers, Quack and Lola character design, kids support management, invitation coordination (kids, families, VIPs), gift management, stage and venue production finalisation **December** - bump in 10th and 11th December, party day 12th December, content delivery on day with final video production and propdate presented to the DAO prior to Xmas. ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/55f50dfa69cd71ebb4f283871a52a141.png) **Update notes to original candidature V1** Since our original proposal we have had to adapt our activations to fit reduced timelines and happily we have also received sponsorship of our carnival area. And we have also added our brand new inclusion project! - Quack and Lola costumes - production timeline has passed - Carnival rides - now sponsored by local corporate - Nouns hats - production timeline has passed - Base Variety signage is now already in production but will be co-branded with vinyls and corflutes if successful

0x775db063…e4dcsent to0xf790a5f5…13652024-10-23·#21,024,746·0x08d3d7a1…966d0c

0x775db063…e4dcsent to0xf790a5f5…13652024-09-16·#20,760,552·0xeadef7da…0e37f6

# Nouns x Variety Kids Xmas Party 2.0: Unleashing More Joy, More Fun, and More Nounish Magic for Kids in Need! ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/1ebbe08327c6ddb59ca2c250bf76ec18.png)**Variety – the Children’s Charity’s first collaboration with Nouns DAO through Prop 420 brought together 5,000 kids, 3,000 carers, and 600 volunteers for an epic Nouns Christmas party in a whirlwind of joy and excitement, powered by the Nouns community. And now, we're ready to do it all again—this time, with even more Nounish joy and magic! Building on the phenomenal success of last year, we're excited to propose a second-year collaboration with new and exciting enhancements that will transform the 2024 Nouns x Variety Kids Xmas Party into an even more unforgettable Nounish adventure for kids in need who otherwise miss out this holiday season.** #### Re-live the joy! [Watch prop 420 in action](https://www.youtube.com/watch?v=8efg9KvJqgY) ### ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/5458e1922d780ec9e3ed450c59d828e5.gif) **Want to see even more Variety impact powered by Nouns?** Check out our [prop 520](https://updates.wtf/update/520-2), 106 cars, 3,000km+ journey across the Australian outback delivering $120,000+ in grants to kids at 21 schools in remote areas. ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/7862d660f85cf81da589cdd13731d188.png) The Variety Kids Xmas Party, held annually in Melbourne, Australia, is a beacon of joy and inclusion for over 5,000 Victorian children facing diverse challenges. This year, we're aiming to take the magic to the next level, and we're seeking Nouns DAO's support of $93,919 to make it happen! With new additions designed to surprise and delight like a Nouns films and animations section, an adventurous scavenger hunt in collaboration with Quack and Lola (who will make surprise guest appearances!), VIP morning tea with catering by Nouns Deli (donated!),free Nounish merch for every child attending, giant Nouns Xmas tree, interactive Nouns art murals and photo activations, eye-catching Nouns Bash cars, video editing by Nounish (donated!) and enhanced signage, we’re set to transform the event into an immersive Nounish wonderland that will captivate and inspire all who attend, including: * **5,000 kids in need** * **3,000 parents and carers** * **500+ corporate volunteers** * **100 VIP guests** Mark your calendars for **Thursday 12 December** Nouns fam — because, should we be successful, this year's party is going to bring more joy, more engagement, and more Nounish fun than ever before! ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/8fc544821446281ba05c0e8363a1aeef.png) Last year’s Variety Kids Xmas Party, powered by Nouns DAO, was a transformative experience for the kids and families who attended. Held at the 39,000 sq ft Melbourne Convention Exhibition Centre, this joyous celebration brought together over 8,600 people for a day of inclusion, happiness, and unforgettable memories. The event, which was entirely free for all attendees, showcased Nounish activities, branding, and entertainment that made a lasting impact on everyone involved. For many who attend, this party is the only celebration and the only gift they receive at Christmas time *and* the only activity in the year where they feel fully accepted for who they are in an event setting. The Variety Kids Xmas Party is more than just a day of fun; it's a lifeline for families who often feel isolated or overlooked. For many children, the event offers a rare opportunity to experience joy, laughter, and a sense of belonging. Parents often remark on the transformative effect of the party, noting the boost in their children's confidence and self-esteem. The ripple effect extends beyond the children to their families, providing them with a much-needed respite and the chance to see their children thrive in a supportive environment. The memories created during the party serve as a source of strength and inspiration for families throughout the year. **This year, we’re taking it to the next level by building on our strong foundation with exciting new features and enhancements designed to immerse our special guests even deeper into the imaginative and vibrant world of Nouns.** ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/02bff4c45e1cae5cdf01ec3df5ed3a78.gif) ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/f9fd85b57d3d057a6bd8728070ae633c.png) # Testimonials **We received hundreds of thank yous from last years party - here's just a few to fill your hearts:** "You have no idea what this means to us. Without Variety, we were having no Christmas." “Being on your own and battling to afford the basics, you are so conscious of trying to make Christmas special. I will be forever thankful that Variety did that for me and my boys this Christmas.” “All my three children attended Variety Kids Christmas Party at The Melbourne Convention & Exhibition Centre yesterday and for the very first time they felt so happy and relaxed at the funfair without having to worry about money and judgement." “My children have been going through hard times in the past few years…activities like yesterday really brought them lots of love and joy.” “I would like to say thank you so much from my heart for the event and Variety organisation did an amazing event for the kids.” **This impact was witnessed by our 600 volunteers and 100 VIP guests as well as the broader population screening on the nightly news as across our socials and a feature story to an audience of 350,826 with an ASR of $10,678.** ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/a4222b20fee7e96727d74430210f7533.png) **To elevate the 2024 Variety Kids Xmas Party, we propose the following Nouns brand activations, building on last year’s success and introducing exciting new features:** # New for 2024 * **Costume Characters and Scavenger Hunt Collaboration with Quack and Lola** – We know how popular Big Hearted Noun was in 2023 and this year they’ll be joined by a special dynamic duo. The highlight of this year’s event, Quack and Lola will join us as surprise guests, leading an exciting and interactive scavenger hunt with Quack and Lola plushies as prizes throughout the event space. With clues and activities tied to the Nouns and Quack and Lola characters, kids will be encouraged to explore, engage, and immerse themselves in a playful Nounish adventure. 100 plushies will be available as prizes, kindly donated by Supriyo * **Take home Nouns merch for 5,000 kids** – Get ready for the ultimate Nounish gear! Every one of the 5,000 kids will score a pair of Noggle-branded socks and a Noggled bucket hat. These exclusive items will be the hottest merch around, and these kids will be the lucky ones to bring the Nounish magic home to remember their special day. * **Catering by Nouns Deli** – With thanks to Nouns Deli who are donating full catering for our VIP Morning Tea with deli goodness. Our corporate guests will experience the tasty delights from our local Nouns fam, experience more Nouns DAO funded activations with Nouns Deli branding, staff and coffee cards to visit and experience the venue IRL. **87Bones** will also be interviewed on stage by local media personality Pete Lazer about the social impact work of the DAO * **Nouns Films and Animations Section** – A fun and chill zone where kids can dive into the Nouns universe, enjoying Nounish animations and short films in a dedicated viewing area designed for an immersive experience. * **Interactive Nouns Art Mural and Photo Activations** – Guided by a talented artist, kids can contribute to a collaborative Nouns-themed mural. And just next door, they can also capture the day’s excitement at a photo booth complete with fun Nounish props * **Giant Nouns Christmas Tree** – When we say giant, we mean giant! A centrepiece of the party, our 40 foot tree will be exclusively donned in Noggles! * **Nouns car display** – We’re showcasing the iconic Nouns DAO Mercedes and Benbodhi's NOUNER car, fresh from their journeys across the Australian outback. Kids will have the chance to explore and interact with these unique vehicles on the day. Benbodhi will attend the event to discuss the impact Nouns funding has had on the kids Variety support and his experience on the Bash, and will promote the event on the way with the Nouner car as billboard travelling over 1,000kms to attend * **Enhanced Nouns Signage** – We’re ramping up the visual impact with even more vibrant and eye-catching signage throughout the venue, including giant Noggles suspended from the ceiling, ensuring that every attendee is fully immersed in the Nounish world, making the event even more engaging and memorable. * **Nounish Coverage** – Filming and photo package from an external supplier with editing donated by Melbourne's own Nounish/Pixel Studios ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/d8018863e7847a0fa8967ea4d5f30b54.png) # Keeping it local, keeping it in the Nouns fam! ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/7a28d5077e4e8168c375b963c29e95a3.gif) # Plus Nouns Fun & Entertainment Zones * **Nouns Displays** - showcasing large-scale Noggle sculpture and cutouts. * **Distribution of Cardboard Noggles** - A fun and interactive way for kids to engage with the Nouns brand. * **Nouns Colouring-in Station** - A creative space for children to colour and engage with Nouns-themed artworks. * **Roving Nouns Character Costume** – Our beloved Big Hearted Noun will be making a return offering photo opportunities and handing out Noggles and hugs throughout the party. * **LEGO Nouns Creation Station** - Hosted by kid’s entertainers and LEGO experts, this station will feature live-building of giant Noggles as well as a creation station for attendees to contribute to the Nouns sculpture. * **Large-scale Nouns Entertainment Zone** - From on-stage entertainment (characters, dancers, magicians, and more!) to carnival rides, all-abilities sports demonstrations, craft activities, and the big man – SANTA – himself, Nouns will be bringing the entertainment to our 5,000 kids! Each area of the entertainment zone (venue-wide) will be branded with Nouns corflute signs (Nouns Entertainment Zone) with Nouns brand ownership of the main stage through stage signage, on-stage screens, signage on grandstand seating, on-stage Noggles sculpture, Noggles signage on all carnival rides and activities across 39,000 square metres. * **Nouns Community Volunteers** - An opportunity for members of the local Nouns community to take part and witness the Nounish party through volunteering for the event (all volunteers require a current Working with Children’s Check) as well as providing filming and documentation for distribution in the Nouns community. ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/ade21cf4e1602b7fb0e36b3601d1306b.gif) ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/f891fa56373ec40b07cc1a2aee62b319.png) **What about the presents?** Every child who attends our party receives a bag chock-full of gifts! Each year, our generous donors contribute to our Christmas appeal, helping us provide these presents and experience the joy of making a difference in a child's life. We will continue this tradition of spreading happiness to our donors and kids alike, so the presents are not included in this budget request. **Why is this year's budget higher than last year's?** Last year, we drew a significant amount from our own budget to cover party costs not included in the prop. This year, the rising cost of living has significantly increased expenses, while also impacting our income, as supporters are finding it harder to donate as generously. Additionally, we've added more activations to make this party even more Nounish than before! ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/3263795283915072f6433c3175520f15.gif) ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/9717c5e517b7ced293f9f810435f6b07.png) # Apart from all your holiday season good feels sorted, here's some of the benefits to the DAO: By integrating the Nouns brand into the Variety Kids Xmas Party and its associated marketing campaign, we aim to increase brand awareness, foster a positive association with the Nouns community, and create exposure for the DAO to our ongoing corporate partners who will be in attendance at an associated VIP event. This event will serve as a platform to showcase the Nouns brand's commitment to social causes and its ability to make a tangible difference in the lives of thousands, reaching a diverse and expansive audience through a large-scale IRL experience amplified online and through media outreach. Deliverables include: * All new 2024 activations detailed above * Refreshed prop 420 Fun and Entertainment Zones * Variety Kids Xmas Party – Powered by Nouns byline on all marketing, media, and communication channels. * Photo and video documentation of the event by Goldy and the Nounish/Pixel team, including a Nouns-specific video story highlighting the event-wide Nouns activations and funding (estimated views: 5,000+). * Nouns logo on 500+ volunteer t-shirts. * Content creation, distribution, and amplification on social media channels on all Variety Vic platforms and supporting Nouns channels post-event, including Variety boosted post with an estimated reach of 100,000 to targeted audiences. * Potential for mainstream media coverage (the party receives television and print media coverage). Event releases plus specific story pitches centered on Nouns funding. Invitation to contributing Nouns community members to: * Volunteer to assist with Nouns activations. * Attend our corporate VIP morning tea overlooking the party, followed by a tour of the party, plus a speech opportunity to over 100 Variety sponsors and major donors about Nouns, the DAO’s work, and how to get involved by buying Nouns (contributing to long-term growth and prosperity of the Nouns project), plus networking at the VIP event. * Exposure to 500+ blue-chip corporate volunteers from major banks, telcos, and more on event setup day and event day. Inclusion of an About Nouns blurb and video QR code in volunteer comms. * Comprehensive post-event promotion detailing the impact and reach of the Nouns brand during the event. ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/0a3c7df1095291f36d59c4db8088bd44.png) # We are ready to build! The Variety team are proven builders and expert event managers. Builder Georgie will work with Event Manager Jodie (who has an extensive history working on large scale events including all on field production for Cricket Australia around the world, including high caliber entertainment such as Katy Perry). Jodie is supported by Ella who is a creative event coordinator, delivering many of our Nouns activations at our 2023 event. **Here's a brief overview of our timeline:** **October** - supplier booking, signage production, merch design and production, discussions with Nouns filmmakers, Quack and Lola character design, kids support management **November** - Invitation coordination (kids, families, VIPs), gift management, stage and venue production finalisation **December** - bump in 11 December, party day 12 December, content delivery on day with final video production and propdate presented to the DAO prior to Xmas. ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/55f50dfa69cd71ebb4f283871a52a141.png)nouns-x-variety-kids-xmas-party-20-unleashing-more-joy-more-fun-and-more-nounish-magic-for-kids-in-need

0x775db063…e4dcsent to0xa5bf9a9b…33a42024-09-16·#20,759,894·0x45dbc0e0…f2855f

# Propdate 520 - Nouns Across the Outback for Kids in Need ### Thank you so much to our amazing Nouns fam for your support of our epic Nounish outback road trip for the kids! Heading off from the regional town of Swan Hill in southern Australia over **300 people** and **106 cars** travelled **3,332 kms** (2,070 miles) across the desert and along the coast to northern Queensland assisting **3,101 kids** in need, visiting **21 schools** and over 20 remote towns to deliver **$120k** in grants, toys and a whole lot of **Nounish fun** to hundreds of kids along the way! ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/595b463ef5bcef9fff64054efaff50bb.gif) ## Watch our Nouns x Variety Bash Summary Click [here](https://youtu.be/cqZlopnnVRU) or the image below to view our full video summary of prop 520! [![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/4f59138749d7f89e7ccb4280c2ecc464.png) ](https://youtu.be/cqZlopnnVRU) ## The Journey ## ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/f7be0b8c15079c30998c75d43dd7a0cc.gif) From day one, where our prop 420 funded character Big Hearted Noun made a special appearance and our opening day stage, bikes for kids and presenters were adorned with Nounish fun, we were off to a rollicking start! Our first roadside party and outback adventure experience kicked off early with the Nouns car losing a fan belt and bolt (which subsequently flew through the air denting Benbodhi's Extremely Nounish car's window!). Luckily, our mobile workshop crews were on hand to make sure everyone was on their way ready for our first school stop in Conargo New South Wales where the kids embraced receiving Noggles stickers, tattoos and sunglasses from Benbodhi and Kendall. From there we headed through the iconic desert section of the journey - West Wyalong, Bourke, St George and Chinchilla where there were talent nights, school visits, grant presentations and nightly Nounish events and fun stops that continued as we finally emerged on Australia's east coast. Rockhampton's theme was Rocky Day and the Nouns car pilots Oshi were interviewed for WIN TV news (just one of 107 media coverages of the event - read more below!). Heading further north through Mackay, we finally hit our destination, the stunning Airlie Beach where we celebrated with the community in a street parade led by the Nouns DAO and Extremely Nounish cars and an epic final night dinner reflecting on the journey, adventure and impact Nouns DAO and Variety had made across the country. **Watch our daily video highlights here [on YouTube](https://www.youtube.com/@varietyvic)** ## Grant Distribution ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/34439acfec7b2112af0c3e1ca646addb.gif) Along the way we distributed $125,501 in grants supporting 3,101 kids in need in remote and regional locations. These tiny schools rarely receive visits and often miss out on funding so seeing the Nouns Bash convoy roll into town, meeting all the characters on the event, exploring the cars, receiving gifts - including Noggles, temporary tattoos and stickers - engaging in Nouns workshops and all in all having a LOAD of Nounish fun, made their year! Here's a breakdown of grants delivered along the way: | School/Individual | Grant | Kids impacted | Amount AUD | |------------------------------------------|-------------------------------------------------------------------------------------------------|---------------|---------------| | Sunbury Downs College | C-Pen learning aids, transit wheelchair and iPad | 20 | $7,048.50 | | Nyah District Primary School | 20 bikes, helmets and locks | 55 | $3,200.00 | | Tyrrell College | 20 bikes, helmets and locks | 50 | $3,200.00 | | Swan Hill North Primary School | School resources (books, board games, toys, LEGO) | 204 | $1,825.00 | | Maddox | Insulin pump to assist with diabetes management | 1 | $10,000.00 | | Meiks, Archer and Daisy | 3 bikes, helmets and locks | 3 | $480.00 | | Moulamein Public School | $10K playground contribution + school resources | 69 | $12,000.00 | | Conargo Public School | Sandpit toys and school resources | 11 | $700.00 | | Wyalong Public School | School resources | 81 | $2,000.00 | | West Wyalong Public School | School resources | 181 | $1,000.00 | | Surat State School | School resources | 89 | $1,500.00 | | Chinchilla Little Athletics | Scholarships | 1 | $200.00 | | Chinchilla Bulldogs | School resources | 90 | $500.00 | | Chinchilla Pony Club | School resources | 30 | $500.00 | | Gayndah State School | Class set of iPads (x10 plus school resources | 108 | $8,000.00 | | Dallarnil State School | School resources | 14 | $500.00 | | Bundaberg South Community Kinder | $2K Student Wellbeing Fund plus school resources | 30 | $3,000.00 | | Duaringa State School | Phoneak Digitmaster 5000 hearing solution, Student Wellbeing Fund and school resources | 46 | $5,395.00 | | Clarke Creek State | School resources | 17 | $1,000.00 | | Kyra | Insulin pump to assist with diabetes management | 1 | $8,077.00 | | Just Like You anti bullying and inclusion program | School program | 2000 | $50,000.00 | | **Total** | | **3101** | **$120,125.50**| One grant recipient powered by Nouns was Kyra who received a life changing insulin pump. The insulin pump helps Kyra by providing continuous, controlled insulin delivery, which can more closely mimic the body's natural insulin release. This allows for more precise blood sugar management, reduces the need for multiple daily injections and can improve overall blood sugar control and quality of life for people with diabetes. Her mum Vanessa said: *I wanted to sincerely thank everyone for such a wonderful opportunity Variety Bash and Nouns has provided for our family! We consider ourselves so fortunate and are very grateful. It was a pleasure to meet such friendly people. They’ve certainly touched our hearts and we had an awesome time. 💕* And Maddox, also living with diabetes, was the second grant recipient for this life changing device! Her mum De-anna said: *We are deeply grateful for Maddoxs insulin pump through ýour Variety charity funding. The insulin pump will provide Maddox with continuous, precise insulin delivery, which will greatly improve his diabetes. Your generosity is making a meaningful difference in his life. Thank you so much for your donation.* Teachers at Swan Hill Primary said: *Your donated toys and games have been an absolute hit with our students! It’s providing an alternate medium for our students to play, create and connect together* Luke the Principal at Nyah District Primary School said: *Thank such much for your help and generosity - you have made 47 children and their staff extremely happy!!* And from Tyrell College who love their Noggled bikes and can’t wait for bike ed! *A huge thank you! The students were very excited to see the colourful array and different sizes of bikes on delivery day. This grant will give the opportunity for a Primary School bike education program to be delivered at Tyrrell College, promoting bike safety, getting active and encouraging a healthy lifestyle.* ## The Nouns Car ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/70feb9bd65a20c993793f9e1b50f8f0a.gif) When we designed the Nouns car we knew it had to be done in style, so when our Bash Boss Scott sourced a vintage SL Mercedes, we knew it was the one! From gold to red with a custom wrap showcasing every Nouner who voted on the prop (so we could take you all on the journey with us), a background with icons to represent the intertwining of Variety and Nouns impact and some giant roof Noggles that didn't quite make it on the journey! :-( From day 1 the vehicle drew attention, comments, tagged posts and recognition as it travelled the city streets before it's outback adventure - even our staff's Noggled car received shout outs on the street - we LOVE the increasing recognition of our intertwined brands! And our chosen pilots - the team from Oshi - brought the car to life! Travelling in custom Nouns outfits, bespeckled in Noggles and promoting the DAO throughout the outback, running kids workshops, creating Nounish artwork and distributing branded gifts along the way. This epic vehicle will remain with Variety, travelling the streets, appearing at Variety grant presentations, events and motoring events, taking part in local web 3 and Nouns events and readying itself for its next big Bash across Australia! The journey continues! **Plus we were joined by Nouner Benbodhi and Kendall in the Extremely Nounish car designed by Messhup!** **And don't forget, our 106 entrant and official vehicles were donned with Noggles - including some absolutely iconic vintage cars bringing loads of attention in our Nounish convoy!** ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/ee77db5d401ccbec8ace66cf7e5ec5d1.gif) ## Media & Social Coverage **Over 1.5M people reached!** The Variety Bash is big news and we received outstanding coverage this year with 107 news items on the 2024 event with a total audience of 1,434,585 and ASR of $145,486. The Nouns car and pilots, Noggled entrants, staff and volunteers as well as Nouns signage featured on TV news (with one station running the coverage across a 2 day special) and front pages of newspapers as well as radio interviews including a live broadcast from our start line on day 1. **Here's a few of our highlights:** [![playwin](https://dhgm4ffncnbwt.cloudfront.net/c865470725b9c58dff52c3792c5913ac.png)](https://youtu.be/SbDQf-pXDlU) [![playseven](https://dhgm4ffncnbwt.cloudfront.net/78277e8e864c8c3aece4c9ba4dba4455.png)](https://youtu.be/jgk6Zn1QQR4) In the month lead up to and on the Nouns x Variety Bash our X account had 28,791 impressions (up 59.3%, 1965 engagements (up 128%) and a 6.8% engagement rate. And it was awesome to see the Nouns community highly engaged in the journey on Warpcast with daily updates in /nouns The Variety Bash Facebook and Instagram channels saw a combined 149,929 impressions and 35,911 engagements. In addition to this content was proliferated on the Oshi channels as well as by Benbodhi, with more content to come! ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/9abcab7c75639e828ccb51582b74f674.gif) ## Reaction of our Supporters This event was originally conceived by millionaire entrepreneur Dick Smith who had friends from all walks of life and wanted to bring them together on a level playing field, by driving across the desert in 30 year old cars, the Nouns x Variety Bash brought education about the Nouns DAO to a large range of people from different socio-economic backgrounds, from entrants, schools and local townspeople. Here's just a few of their reactions thanks to Jane from Oshi: [![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/3f5191edbed7c5bb02e0764bd17f3b79.png)](https://youtu.be/Od5DueYsox8) ## Reflections from the Team **Bash Boss Scott** The participation of Nouns DAO in the 2024 Variety Bash brought essential funding grants for children and an undeniable energy. The enthusiastic and colorful individuals from the Nouns community added an X factor that can only be described as truly Nounish. It was a meeting of two worlds, with the Nouns now fully understood and embraced by the Variety and Variety Bash Family - thank you! **Builder Georgie** From conceptualising the Nouns car to seeing it emerge in all its glory as a vehicle of joy and as an ongoing billboard for the DAO, the excitement of seeing the Messhup Extremely Nounish car and welcoming Benbodhi to the event and Variety fold, seeing the kids and entrants engagement with Noggles and the increased understanding of crypto philanthropy and Nouns DAO creating global impact by our supporters, and the Nouns community’s excitement and engagement following along on X and Warpcast along the way, the Variety Bash Powered by Nouns was truly remarkable - thank you Nouns fam! **Nouns Car Pilots Oshi** It is hard to put into words the overwhelming response from the communities and schools we visited during the Variety x Nouns Bash 2024. We watched the children embrace Nouns Drawing workshops, get excited when presented with Noggles stickers, temporary tattoos and instantly take to wearing the Nouns Noggles together with their peers. At every location the Nouns Car stopped along the way children, parents and teachers were enthusiastic being part of the excitement of putting Noggles on their school books and posing for photos with their Noggles on. We loved being part of a social impact effort that Variety has been known for year in year out and we cannot wait to watch future Variety x Nouns activations and see the Nouns brand further enrich the lives of less fortunate children and their families around Australia. ![enter image description here](https://dhgm4ffncnbwt.cloudfront.net/b500a7778f30ad7c081bb17e679f92f5.gif) ## The Future With Benbodhi and the Extremely Nounish car being the very first sign up to next year's event which will travel right through the centre of Australia taking in Uluru, Alice Springs and the tropical north before finishing in Darwin *and* the Nouns car prepped and ready for it's next adventure, the Variety team look forward to an already Nounish adventure in 2025! ## Thank you again for your incredible support and impact! Who's coming next year? We are ready to welcome you with open arms!

0x775db063…e4dcsent to0xa5bf9a9b…33a42024-09-06·#20,689,325·0x14637bb4…830d80

0x775db063…e4dcsent to0xa5bf9a9b…33a42024-08-06·#20,467,212·0x7722ec3d…05f76b

## 520 PROPDATE - 10 Days to GO!!!! Nouns Driving Impact Across Iconic Outback Australia in the World’s Largest and Longest Running Charity Motoring Event Distributing Grants to Kids in Need ⌐◧-◧ **All of us at Variety – the Children’s Charity are super excited to be counting down the days to our epic Nounish outback road trip supporting kids in need across the country!** It’s been a busy few months building our EPIC Nouns DAO Bash Car which went from this… ![1a](https://dhgm4ffncnbwt.cloudfront.net/80504234a8d359850f9ddae1572e3758.jpg) ### To this... ![1](https://dhgm4ffncnbwt.cloudfront.net/a862727e74807b4e5fd30f4ce0e1d4aa.jpg) ![2a](https://dhgm4ffncnbwt.cloudfront.net/bffccfa278bf0f73f135ab3f665c1b31.jpg) ### And! We are making sure all our voters are represented on the car and coming along on the journey with us! ![2b](https://dhgm4ffncnbwt.cloudfront.net/d4d5d1f583834c07f4b87f0387125440.jpg) ### We happily secured the Nouns number plate to make the car really pop! ![1c](https://dhgm4ffncnbwt.cloudfront.net/bfd57b3c2779586e47fd4cfb08c6844e.jpg) ### We introduced our participants to Nouns DAO at Rookies Day Out which included a grant of bike packages to families experiencing disadvantage. ![DSC_0009](https://dhgm4ffncnbwt.cloudfront.net/71cad614841bb698c17b2efec25bcfe0.jpg) ### And we all Noggled up for our monthly pre-event get togethers, displayed the Nouns car in the venue and introduced our Nouns car pilots Jane & GT who will be piloting the car with artist Lambie! ![3](https://dhgm4ffncnbwt.cloudfront.net/c64b27b3350e9bee41eeb5b6e4f4fadf.jpg) ![6](https://dhgm4ffncnbwt.cloudfront.net/8f0d839b63f4644b0377e6d62e0d44ec.jpg) ### Speaking of which we visited Nouns Deli to collect some Nounish friends kindly donated by Bigshot Toyworks and thanks to the Deli who shouted us all lunch! ![3a](https://dhgm4ffncnbwt.cloudfront.net/bd4b9a16ce78efafa0d0d5b80fe985c6.jpg) ### And we are super excited to have Benbodhi and the Extremely Nounish team on board – we can’t wait to see their Messhup Nouns car and travel across the country together spreading Nounish joy! ![5](https://dhgm4ffncnbwt.cloudfront.net/295e5c6449cb5001c33b078d4bb4380e.jpg) ### And we finally handed the keys to our amazing pilots - Jane, GT and Lambie from Oshi! Check out the love our Nouns DAO car is getting in the community already thanks to the crew! [View on X](https://x.com/Oshi_Gallery/status/1819891381089005693) pssst Zoom in on those shirts! ![7](https://dhgm4ffncnbwt.cloudfront.net/819eaaaadc3ebf806c19ed6fa4c760d3.jpg) ### Our Nouns x Variety merch is landing in the office as we speak including stickers, toys, tattoos and cardboard Noggles for the kids! ![9](https://dhgm4ffncnbwt.cloudfront.net/056da564d7e65fb86714fd6ea7e1c198.jpg) ### We are gearing up and ready to go! We can't wait to share the journey with you so stay tuned to all of our socials as we begin our 3,500 km (2,175 miles) road trip of a lifetime through iconic remote outback Australia supporting local communities and distributing grants, toys and Nounish goodies to kids in need. ---

0x775db063…e4dcsent to0x6f3e6272…223d2024-03-27·#19,522,535·0xc64b5656…1b0761

# Nouns Driving Impact Across Iconic Outback Australia in the World’s Largest and Longest Running Charity Motoring Event Distributing Grants to Kids in Need ⌐◧-◧ ![car-mockup_prop](https://hackmd.io/_uploads/HJ7vTJ4pT.jpg) # TL;DR After a successful and impactful implementation of [Prop 420 A Very Nounish Xmas Party for 5,000 Kids in Need](https://nouns.wtf/vote/420) creating a lasting impact for kids and families experiencing disadvantage and living with disability, Variety – the Children’s Charity are proposing to spread the goodwill of Nouns DAO even further, making a difference to kids and townspeople in lower socio-economic rural and remote areas. Imagine over 100 Noggled vintage cars travelling 3,500 km (2,175 miles) through iconic remote outback Australia supporting local communities and distributing grants and equipment to some of Australia’s most vulnerable kids along the way. A flagship Nouns vehicle will be driven by web 3 legends GT and Jane from Oshi Gallery in Melbourne, accompanied by artists creating work, documenting their journey and sharing impact and Nouns love across socials. Core activations will include major grants to kids in regional areas, hundreds of participants injecting up to $1M into regional towns, fully branded Nouns vintage car, Nouns themed crew and giant Noggles, up to 100 cars branded with giant Noggle stickers, daily Nouns artworks and NFTs, branded support vehicles, low-fi Noggles for participants and kids, giant Noggles sculpture transported to iconic locations for photo filming opps, nightly Nounish dinners, Nouns branded crew tees, hats and more. Our vision is to leverage the world’s largest and longest-running charity motoring event, the Variety Bash, to bring together community, culture, and technology, creating a lasting impact on the lives of children in regional communities. **Amount requested $151,870 USDC** ![Picture2](https://hackmd.io/_uploads/r1vQGlVTp.jpg) --- # What is the Variety Bash? The Variety Bash is Australia's most iconic charity motoring event, renowned for its vibrant spirit, community engagement, and substantial impact on children's lives across the country. Conceived in 1985 as an adventurous road trip that encourages participants to drive vintage cars through some of Australia’s most remote and scenic landscapes, the Variety Bash is more than just a rally. A hallmark of the event is the year-round fundraising efforts by participants, who also embrace the Variety Bash's festive atmosphere by adorning themselves in fun and outrageous costumes, transforming the event into a moving carnival of goodwill. Each car and its crew choose a theme, contributing to the joyous feel that the Variety Bash is renowned for. Beyond the fun and festivity, the event has a profound impact on the towns it visits, bringing economic benefits and a burst of excitement to often isolated communities. Since its inception, the Variety Bash has raised over $200 million, providing critical support to children in need across Australia. This combination of fun, fundraising, and community impact has cemented the Variety Bash as an iconic event, embodying a deep commitment to supporting children while fostering a sense of camaraderie and adventure among participants. # Watch a preview of a Nounish Variety Bash ⌐◧-◧ 👀 ▶️ [WATCH NOW](https://youtu.be/jPTVtUAhVo0) [![Nounish Bash Preview](https://hackmd.io/_uploads/rkZBcJN6a.jpg)](https://youtu.be/jPTVtUAhVo0) # When 16 - 24 August 2024 --- # Project Description The spirit of the Variety Bash and the core mission of Variety – the Children’s Charity resonate deeply with the principles of Nouns DAO – to do good with no expectation of return. We believe it takes a village to raise a child and a community of like-minded people to make a difference – and at the same time having a whole lot of fun and spreading good vibes wherever we go! We embed the joy of giving into every mile we cover and every life we touch. Alongside Oshi Gallery who value “culture before capital”, together, we are set to drive a wave of positive change across Australia's most needy regional and rural communities. This collaboration is a testament to the power of like-minded communities coming together to 'do good' on a grand scale, all while celebrating the essence of Nouns DAO and amplifying the impact of our collective actions to the world. Here’s how: ![Picture4](https://hackmd.io/_uploads/HJB2MxVpp.jpg) --- # Core Activations ⌐◧-◧ **Educational Impact**: Visits to more than 10 schools in remote areas, providing education grants (and Nouns goodies!) to support learning and development. ⌐◧-◧ **Major Grants**: Distribution of major grants tailored to the specific needs of communities visited, focusing on educational grants, technology, and resources. ⌐◧-◧ **Injecting vital funds into regional communities**: With fire, drought, floods and cost of living many small businesses in regional and remote Australia are deeply struggling – the Variety Bash injects on average $63,000 US per day into every town it visits providing a lifeline to locals. With hundreds of participants each day sees $17,000 spent on dinners, $10,000 on lunch and breakfasts, $10,000 on fuel and an average of $13,000 a night on accommodation as well as over $13,000 ancillary spending in shops and pubs. ⌐◧-◧ **Nouns-Themed Convoy**: A fleet of up to 100 Noggled vintage cars, including a flagship car fully wrapped in Nouns artwork with giant rooftop Noggles, crewed by new Nounish friends in branded merch and Noggles. ⌐◧-◧ Flagship vehicle: A fully branded Nouns vintage car crowned with giant Noggles and full vehicle Nouns wrap, driven by the team our Nounish friends from Oshi Gallery alongside two digital artists. ⌐◧-◧ Nouns themed on the road artworks: The Oshi team will produce a Nounish artwork as an IRL painting and NFT daily for auction for the length of the 10 day journey to provide extra exposure for Nouns and Variety and funds for kids in need. in true Variety Bash style entrants can bribe our Nouns car team to be featured in the days artwork! ⌐◧-◧ Nouns continuous promotion: During the 10 day journey the Nouns convoy will pass through populations of over 250,000 and is a popular sight for locals. The flagship vehicle will be retained by Variety for use as a promotional vehicle in City of Melbourne (pop. 5 million) and be made available for local Nouns, Web 3 and art events. ⌐◧-◧ Officially Nouns: 20 official 4WD vehicles (scouts, sweeps, radio and mechanics) themed with giant Noggle decals. ⌐◧-◧ Community Engagement: Nightly Nounish events for est. 500 people per night in local towns, integrating Nouns-themed activities, branded stage and tables. ⌐◧-◧ Nouns car daily live streams and videos: Daily live streams plus edited short video post on X from the Nouns car on Oshi socials. Plus daily photo drops on Variety Vic channels. ⌐◧-◧ Pre-event promotion and fundraising: Marketing across socials by Variety – the Children’s Charity (40k plus amassed followers, 20k database) and Oshi Gallery including themed-crypto fundraising page on Oshi website and promotions in gallery. ⌐◧-◧ Giant Noggles sculpture: Red dirt, iconic Australian coastlines and hundreds of outrageously themed cars and characters framed by giant foam Noggle sculpture transported across the heart of Australia for photo and filming opps. ⌐◧-◧ Over 2,000 Noggles and Nouns tattoos and stickers distributed across the country: Distribution of low-fi Noggles and Nouns tattoos to hundreds of Bash crew members, towns along the route and to grant recipients at presentations. ⌐◧-◧ Dedicated film/photo/content creation team: A two person team of on the road to create a suite of photos promoted on socials during the journey and post journey video production. ⌐◧-◧ Nouns merch worn by hundreds participants: Nouns branded tees, caps and additional merch worn by entrants through and post journey. ⌐◧-◧ Final night dinner and grant presentation with Blueberry DAO: A themed large scale final night dinner for participants and family and friends including a grant alongside our fam web 3 charitable group Blueberry DAO supporting children in need. Variety – the Children’s Charity are also a member of Blueberry DAO. ⌐◧-◧ Pre-event signage in towns along the route: Nouns Variety Bash Coming to Your Town posters erected in pre-event survey with exposure to a total population of over 250,000. ⌐◧-◧ Nouns Branded Bash Magazine: Nouns branded 36 page magazine including WTF information and how to get involved. ⌐◧-◧ Nouns Branded Trophies and Awards: presented at large scale final night formal dinner. --- # Where **2024 Route Swan Hill Victoria - Airlie Beach Queensland Australia** **16 - 24 August 2024** The 2024 Variety Bash takes participants across the country in a colourful convoy from Swan Hill to Airlie Beach. This year's Bash is "Red Dirt to Reef", driving red dirt outback roads and taking in some of Australia's stunning coastline. Taking in Australia’s vast scenery, the 2024 route will provide iconic backdrops for content creation and proliferation of the Nouns brand. ![Picture5](https://hackmd.io/_uploads/S1E-QgNTp.png) --- # Participant Profile ![Picture6](https://hackmd.io/_uploads/ryrtQlNTa.jpg) The Variety Bash, a hallmark event in Australia's philanthropic landscape, embodies a unique ethos that transcends social and economic boundaries, bringing together participants from diverse backgrounds on a singular journey of goodwill. Inspired by founder Dick Smith's original vision of "a drive in the outback with a few mates”, where his friends from all walks of life could be on a level playing field, the Variety Bash has evolved into a melting pot of Australian society, from blue-collar workers to high-end business professionals, all united by a common goal of supporting children in need. Each participant fundraises throughout the year to take part with a staggering $200M+ AUD raised since it's inception in 1985. This eclectic mix of participants is a testament to the event's inclusive spirit and the power of community to make a difference in the lives of those less fortunate. The introduction of Nouns DAO to Bash participants represents a new chapter in this legacy, blending the event's traditional camaraderie with the innovative, decentralised ethos of the Nouns community. It's an opportunity to bridge the gap between the tangible, immediate impact of the Bash and the forward-thinking, collaborative approach of Nouns DAO. This partnership highlights a common goal: to leverage collective action for societal benefit, without expectation of return, resonating deeply with the values at the heart of the Variety Bash. ![Picture7](https://hackmd.io/_uploads/SJ9h7lVp6.jpg) --- # Economic Impact **Local Support:** Estimation of $63,000 per night spent in local economies on fuel, accommodation, and food, with a detailed study to assess the full economic benefit. **Grants Distribution:** $66,000 in value through grants distributed directly on the road and throughout the year at sister motoring events, with a focus on underprivileged kids. # Addressing Significant Need The 2021 Australian Census, as interpreted through the Socio-Economic Indexes for Areas (SEIFA), highlights the pronounced economic disadvantage faced by children in remote parts of Australia. This disadvantage is manifest in several dimensions, including access to education, employment opportunities for their families, and overall living conditions. The indices used in SEIFA, such as the Index of Economic Resources (IER), show a clear disparity in economic access and resources between urban centres and remote areas. The impact of this disadvantage on children is profound, affecting their educational outcomes, health, and future opportunities. Given these challenges, there is a compelling need for additional support from charities such as Variety - the Children’s Charity. Variety focuses on providing assistance to children who are sick, disadvantaged, or have special needs, aiming to fill the gaps in services and support that government and other institutions cannot cover. The charity's efforts in offering educational resources, health support, and personal development opportunities are vital for children in economically disadvantaged regions. By targeting aid to these areas, Variety helps to mitigate the impact of economic disadvantage and fosters a more equitable environment for all children to thrive. This support is crucial in enabling schools and communities to offer a level of education and care that all Australian children deserve, regardless of their geographic location or economic background. ![Picture8](https://hackmd.io/_uploads/SJhCXeVTp.jpg) --- # Timeline Pre, on event and post event marketing will span across full timeline: **Q1 2024** (this phase will be pushed to merge with Q2 pending prop success timings) Marketing launch of Nouns x Variety Bash collab and impact, purchase a used Bash car and commence it’s epic Nounification, including artwork and asset creation for decals and skins, promote journey of vehicle and crew on social platforms. Arrange promotion shoot on pre-event survey with Nouns decal on Variety “OV” (4WD official support vehicle). **Q2 2024** Finalise on-road grants for kids and schools in need, Nouns branded merch & awards production, Nouns x Bash Bugle magazine design and production, arrange lo fi noggles and tattoos, giant portable sculpture build, finalise vehicle, finalise artist crew, engage event-wide on-road photo and filming team, asset production, Oshi fundraiser launches. Continue storytelling journey of car build and crew as they prepare for the Nouns x Variety Bash. **Q3 2024** Final event prep and organisation of grant equipment and giveaways to kids in need, intense promotion period across Variety and Oshi socials and we prepare for our epic Nounish road trip across outback Australia and the Nounish event itself bringing all of our core activations to life and changing the lives of some of Australia’s most vulnerable kids! --- ![Picture9](https://hackmd.io/_uploads/B1mcYxNaT.jpg) # Funding Breakdown --- * **Car Purchase** - vintage used Bash vehicle with full mods **$19,737** * En route **grants** to schools and orgs **$65,789** * Full event on-road **content creation** by independent film/photo crew, editing and production **$13,158** * **Giant car Noogles** for roof of flagship car **$1,645** * **Full car wrap** Nouns branded **$3,289** * **100 car decal Noggles** stickers for full convoy $658 * Low fi **Noggles and Tattoos** **$1,964** * **Giant foam Noggles sculpture** for photo/film opps **$1,964** * Contribution to **branded Bash merchandise** 500 of each (quality polo shirts, caps, cutlery +) **$13,158** * **Petrol (gas)** - 1 vehicle (Nouns flagship) & **cargo truck transport** of car back to Vic from Qld **$2,632** * Variety team **staff and operations** costs pre-event to deliver project/on road event **$13,158** * **Accommodation, meals** (Nouns/Oshi crew, artists plus Variety support team) **$6,579** * **Artist fees $2,600** * Custom **crypto fundraising** page build **$650** * **Branded trophies**, awards and recognition plaques **$3,289** * Nouns/Oshi crew **return flights** Airlie Beach to Melbourne **$ 1,080** Blueberry DAO - Tha Swami and LilPurpBerry - **return flight**s to final night dinner presentation **$500** * **Nouns theming** for final night dinner **$658** * **Character costume** - funded prop 420 **$0** * **Corflute Noggle/Nouns signage** - funded prop 420 **$0** ***Total Funding Request: $151,870 USDC*** --- ![Picture10](https://hackmd.io/_uploads/rJPuKx4T6.jpg) --- # Grants Process * All grant recipients apply via digital gateway during open grant round periods throughout the year. * Applicants are assessed on socio economic disadvantage, lack of alternative funding sources and need for equipment or program * Grants shortlisted by our Kids Support Manager that meet criteria are then reviewed and assessed by a credential and grants committee before approval * Schools/organisations and individuals who are successful are not giving cash rather the equipment or program is directly funded by Variety * Acquittal After grants are made the individuals, schools or organisation report back to the Kids Support Manager with impact stats and stories **Examples of grants on the Variety Bash** The Kids Support team is still reviewing grants to be distributed on the Variety 2024 Bash at a minimum of $39k USDC on the event with the remaining $26k USDC of motoring event grants to be distributed at our sister events throughout the year. This proposal is requesting full funding of these grants by Nouns DAO. Should the proposal not be successful the grants will be funded from our pool of funds from individual donors and supporters. * A $30k specialised bed for a child living in a regional community * Replacement of laptops and iPads to classrooms ollowing bushfires and floods * Bikes for kids school programs * Inclusive and accessible playground equipment * Sensory equipment and rooms at schools for Autistic kids # The Need With the cost-of-living crunch our grant rounds are seeing an increased demand from our most vulnerable families and kids, for example our at last grant round over $500k was requested and $100k distributed. With the support of communities such as Nouns DAO, Variety can be there when these families need us most and increase the amount of funding for kids. Variety exist to fill in the gaps where other funding is not available. ![Picture11](https://hackmd.io/_uploads/HywhFgV66.jpg) --- # Impact Measurement **Quantitative Metrics:** **IRL** * Local Support: Estimation of $68,000 per night spent in local economies on fuel, accommodation, and food, with a detailed study to assess the full economic benefit. * Grants Distribution: $65,000 in value through grants distributed directly on the road and throughout the year at sister motoring events, with a focus on underprivileged kids.Passing traffic and towns people through a population of 250,000 en-route * Ten schools visited across the route with school student numbers ranging from 6 – 250 students * Event attendees – up to 500 participants on the road * Daily passing traffic at Oshi Gallery of 40,000 people per day (in window and in gallery signage) **Social media reach** * Variety – the Children’s Charity organic Variety Bash posts in 2023 received a 230K reach and 35.8K engagements * Throughout the year the Variety Bash Facebook and Instagram pages saw a reach of 448k and 5.5k content interactions with our main page receiving 847k reach and 19.9k interactions * Overall Variety has 47,273 followers on our social media accounts * **PLUS** significant reach and highly engaged web 3 audiences across Oshi and artist socials and web **The 2024 Nounish Variety Bash will see an increase in reach with content distribution including:** * Pre promotional posts – Oshi and Variety (combined followers 54k) * Pre-journey updates, building the Nouns car and assets – Oshi and Variety * Daily live streams from the Nouns car on Oshi Gallery socials * Daily edited videos – Oshi * Daily image drops – Oshi and Variety socials * Post-event updates and image drops - Variety * Promotion in Variety Bash entrant Facebook group **Media reach** * Media coverage of the Variety Bash in 2023 saw 76 mentions, 1.93M reach with and advertising spend rate (ASR) of $184.74K **Database** * Promotion to Variety database of 23k+ * Promotion to Variety motoring event lists 1k+ **Quantitative Metrics:** * Direct beneficiaries (children and schools) and the nature of grants provided (educational resources, technology, health supplies). * Economic impact on local communities * Engagement metrics including social media reach, event attendance, and media coverage. **Qualitative Outcomes:** * Stories of impact capturing the difference made in the lives of children and communities told both throughout the event and the following year and promoted on social media, website, our annual report and media --- # Who We Are **Variety – the Children’s Charity** ![Nouns-Variety-team](https://hackmd.io/_uploads/ryrmqe4pp.jpg) Variety – the Children’s Charity has a network of 40 offices in 14 countries, and many millions of individual children around the world live a better life because of the generosity of Variety’s communities of supporters. Variety - the Children's Charity Victoria help kids who are experiencing disability, disadvantage or illness. Variety provides support to families and organisations through providing grants for a range of equipment, such as wheelchairs or all-abilities playgrounds to provide practical help to kids, schools and organisations in need. We run programs to educate and empower kids that are falling through the cracks. We give scholarships to encourage the talents of kids living with disadvantage or disability. And last but certainly not least, we hold kids’ events to bring joy, light and laughter to children in need and their families. Variety are grateful members of the Nouns community having been funded and successfully delivering the hugely impactful Nounish Kids Xmas Party for 5,000 kids and attending local events and activations. Championed by our CEO Mandy, Variety has been a leader in crypto philanthropy since 2022 with the program being led by our Fundraising and Campaigns Manager Georgie. Our motoring events team Scott and Claire (as well as 40+ volunteer officials and up to 500 volunteer participants) are the crew who put together an unforgettable experience for our Variety Bash entrants from logistics to good vibes! * Check out Prop 420 [here](https://nouns.wtf/vote/420) * Check out our Prop 420 impact statement and propdate [here](https://www.updates.wtf/prop/420) **OSHI** ![oshinoins](https://hackmd.io/_uploads/HJX3JlVap.jpg) OSHI is the home of digital art, crypto and web3 culture in Australia. OSHI is a purpose built venue that has hosted a slew of world firsts and exclusive events. OSHI provides a home for the future thinkers and creators, and in just a couple of years the gallery has hosted more than 50,000 people. Owners Jane and GT are the heart of the digital art community in Melbourne and have hosted and been part of a number of Nouns events including the Pizza DAO Party funded by Nouns and supporting the Variety Kids Xmas Party in 2023 with custom been Nouns character costume, Noggles seat and sculpture. # Conclusion Through Nouns Across Iconic Outback Australia, we aim to harness the power of community, culture, and technology to make a tangible difference in the lives of children in need. This project not only embodies the spirit of the Nouns DAO but also offers a unique opportunity to extend its impact into the heart of Australia’s regional communities, creating a legacy of positive change. # Thank you from all of us at Variety most of all the kids you are helping! ![Nouns cake](https://hackmd.io/_uploads/HJUZGOHpp.jpg) ![CutOuts](https://hackmd.io/_uploads/SyriMuH66.jpg)

0x775db063…e4dcsent to0xf790a5f5…13652024-03-21·#19,486,179·0xa0c7455d…fb2e17

0x775db063…e4dcsent to0xf790a5f5…13652024-03-07·#19,381,635·0x1fc668a3…2e1f20

# Nouns Driving Impact Across Iconic Outback Australia in the World’s Largest and Longest Running Charity Motoring Event Distributing Grants to Kids in Need ⌐◧-◧ ![car-mockup_prop](https://hackmd.io/_uploads/HJ7vTJ4pT.jpg) # TL;DR After a successful and impactful implementation of [Prop 420 A Very Nounish Xmas Party for 5,000 Kids in Need](https://nouns.wtf/vote/420) creating a lasting impact for kids and families experiencing disadvantage and living with disability, Variety – the Children’s Charity are proposing to spread the goodwill of Nouns DAO even further, making a difference to kids and townspeople in lower socio-economic rural and remote areas. Imagine over 100 Noggled vintage cars travelling 3,500 km (2,175 miles) through iconic remote outback Australia supporting local communities and distributing grants and equipment to some of Australia’s most vulnerable kids along the way. A flagship Nouns vehicle will be driven by web 3 legends GT and Jane from Oshi Gallery in Melbourne, accompanied by artists creating work, documenting their journey and sharing impact and Nouns love across socials. Core activations will include major grants to kids in regional areas, hundreds of participants injecting up to $1M into regional towns, fully branded Nouns vintage car, Nouns themed crew and giant Noggles, up to 100 cars branded with giant Noggle stickers, daily Nouns artworks and NFTs, branded support vehicles, low-fi Noggles for participants and kids, giant Noggles sculpture transported to iconic locations for photo filming opps, nightly Nounish dinners, Nouns branded crew tees, hats and more. Our vision is to leverage the world’s largest and longest-running charity motoring event, the Variety Bash, to bring together community, culture, and technology, creating a lasting impact on the lives of children in regional communities. **Amount requested $151,870 USDC** ![Picture2](https://hackmd.io/_uploads/r1vQGlVTp.jpg) --- # What is the Variety Bash? The Variety Bash is Australia's most iconic charity motoring event, renowned for its vibrant spirit, community engagement, and substantial impact on children's lives across the country. Conceived in 1985 as an adventurous road trip that encourages participants to drive vintage cars through some of Australia’s most remote and scenic landscapes, the Variety Bash is more than just a rally. A hallmark of the event is the year-round fundraising efforts by participants, who also embrace the Variety Bash's festive atmosphere by adorning themselves in fun and outrageous costumes, transforming the event into a moving carnival of goodwill. Each car and its crew choose a theme, contributing to the joyous feel that the Variety Bash is renowned for. Beyond the fun and festivity, the event has a profound impact on the towns it visits, bringing economic benefits and a burst of excitement to often isolated communities. Since its inception, the Variety Bash has raised over $200 million, providing critical support to children in need across Australia. This combination of fun, fundraising, and community impact has cemented the Variety Bash as an iconic event, embodying a deep commitment to supporting children while fostering a sense of camaraderie and adventure among participants. # Watch a preview of a Nounish Variety Bash ⌐◧-◧ 👀 ▶️ [WATCH NOW](https://youtu.be/jPTVtUAhVo0) [![Nounish Bash Preview](https://hackmd.io/_uploads/rkZBcJN6a.jpg)](https://youtu.be/jPTVtUAhVo0) # When 16 - 24 August 2024 --- # Project Description The spirit of the Variety Bash and the core mission of Variety – the Children’s Charity resonate deeply with the principles of Nouns DAO – to do good with no expectation of return. We believe it takes a village to raise a child and a community of like-minded people to make a difference – and at the same time having a whole lot of fun and spreading good vibes wherever we go! We embed the joy of giving into every mile we cover and every life we touch. Alongside Oshi Gallery who value “culture before capital”, together, we are set to drive a wave of positive change across Australia's most needy regional and rural communities. This collaboration is a testament to the power of like-minded communities coming together to 'do good' on a grand scale, all while celebrating the essence of Nouns DAO and amplifying the impact of our collective actions to the world. Here’s how: ![Picture4](https://hackmd.io/_uploads/HJB2MxVpp.jpg) --- # Core Activations ⌐◧-◧ **Educational Impact**: Visits to more than 10 schools in remote areas, providing education grants (and Nouns goodies!) to support learning and development. ⌐◧-◧ **Major Grants**: Distribution of major grants tailored to the specific needs of communities visited, focusing on educational grants, technology, and resources. ⌐◧-◧ **Injecting vital funds into regional communities**: With fire, drought, floods and cost of living many small businesses in regional and remote Australia are deeply struggling – the Variety Bash injects on average $63,000 US per day into every town it visits providing a lifeline to locals. With hundreds of participants each day sees $17,000 spent on dinners, $10,000 on lunch and breakfasts, $10,000 on fuel and an average of $13,000 a night on accommodation as well as over $13,000 ancillary spending in shops and pubs. ⌐◧-◧ **Nouns-Themed Convoy**: A fleet of up to 100 Noggled vintage cars, including a flagship car fully wrapped in Nouns artwork with giant rooftop Noggles, crewed by new Nounish friends in branded merch and Noggles. ⌐◧-◧ Flagship vehicle: A fully branded Nouns vintage car crowned with giant Noggles and full vehicle Nouns wrap, driven by the team our Nounish friends from Oshi Gallery alongside two digital artists. ⌐◧-◧ Nouns themed on the road artworks: The Oshi team will produce a Nounish artwork as an IRL painting and NFT daily for auction for the length of the 10 day journey to provide extra exposure for Nouns and Variety and funds for kids in need. in true Variety Bash style entrants can bribe our Nouns car team to be featured in the days artwork! ⌐◧-◧ Nouns continuous promotion: During the 10 day journey the Nouns convoy will pass through populations of over 250,000 and is a popular sight for locals. The flagship vehicle will be retained by Variety for use as a promotional vehicle in City of Melbourne (pop. 5 million) and be made available for local Nouns, Web 3 and art events. ⌐◧-◧ Officially Nouns: 20 official 4WD vehicles (scouts, sweeps, radio and mechanics) themed with giant Noggle decals. ⌐◧-◧ Community Engagement: Nightly Nounish events for est. 500 people per night in local towns, integrating Nouns-themed activities, branded stage and tables. ⌐◧-◧ Nouns car daily live streams and videos: Daily live streams plus edited short video post on X from the Nouns car on Oshi socials. Plus daily photo drops on Variety Vic channels. ⌐◧-◧ Pre-event promotion and fundraising: Marketing across socials by Variety – the Children’s Charity (40k plus amassed followers, 20k database) and Oshi Gallery including themed-crypto fundraising page on Oshi website and promotions in gallery. ⌐◧-◧ Giant Noggles sculpture: Red dirt, iconic Australian coastlines and hundreds of outrageously themed cars and characters framed by giant foam Noggle sculpture transported across the heart of Australia for photo and filming opps. ⌐◧-◧ Over 2,000 Noggles and Nouns tattoos and stickers distributed across the country: Distribution of low-fi Noggles and Nouns tattoos to hundreds of Bash crew members, towns along the route and to grant recipients at presentations. ⌐◧-◧ Dedicated film/photo/content creation team: A two person team of on the road to create a suite of photos promoted on socials during the journey and post journey video production. ⌐◧-◧ Nouns merch worn by hundreds participants: Nouns branded tees, caps and additional merch worn by entrants through and post journey. ⌐◧-◧ Final night dinner and grant presentation with Blueberry DAO: A themed large scale final night dinner for participants and family and friends including a grant alongside our fam web 3 charitable group Blueberry DAO supporting children in need. Variety – the Children’s Charity are also a member of Blueberry DAO. ⌐◧-◧ Pre-event signage in towns along the route: Nouns Variety Bash Coming to Your Town posters erected in pre-event survey with exposure to a total population of over 250,000. ⌐◧-◧ Nouns Branded Bash Magazine: Nouns branded 36 page magazine including WTF information and how to get involved. ⌐◧-◧ Nouns Branded Trophies and Awards: presented at large scale final night formal dinner. --- # Where **2024 Route Swan Hill Victoria - Airlie Beach Queensland Australia** **16 - 24 August 2024** The 2024 Variety Bash takes participants across the country in a colourful convoy from Swan Hill to Airlie Beach. This year's Bash is "Red Dirt to Reef", driving red dirt outback roads and taking in some of Australia's stunning coastline. Taking in Australia’s vast scenery, the 2024 route will provide iconic backdrops for content creation and proliferation of the Nouns brand. ![Picture5](https://hackmd.io/_uploads/S1E-QgNTp.png) --- # Participant Profile ![Picture6](https://hackmd.io/_uploads/ryrtQlNTa.jpg) The Variety Bash, a hallmark event in Australia's philanthropic landscape, embodies a unique ethos that transcends social and economic boundaries, bringing together participants from diverse backgrounds on a singular journey of goodwill. Inspired by founder Dick Smith's original vision of "a drive in the outback with a few mates”, where his friends from all walks of life could be on a level playing field, the Variety Bash has evolved into a melting pot of Australian society, from blue-collar workers to high-end business professionals, all united by a common goal of supporting children in need. Each participant fundraises throughout the year to take part with a staggering $200M+ AUD raised since it's inception in 1985. This eclectic mix of participants is a testament to the event's inclusive spirit and the power of community to make a difference in the lives of those less fortunate. The introduction of Nouns DAO to Bash participants represents a new chapter in this legacy, blending the event's traditional camaraderie with the innovative, decentralised ethos of the Nouns community. It's an opportunity to bridge the gap between the tangible, immediate impact of the Bash and the forward-thinking, collaborative approach of Nouns DAO. This partnership highlights a common goal: to leverage collective action for societal benefit, without expectation of return, resonating deeply with the values at the heart of the Variety Bash. ![Picture7](https://hackmd.io/_uploads/SJ9h7lVp6.jpg) --- # Economic Impact **Local Support:** Estimation of $63,000 per night spent in local economies on fuel, accommodation, and food, with a detailed study to assess the full economic benefit. **Grants Distribution:** $66,000 in value through grants distributed directly on the road and throughout the year at sister motoring events, with a focus on underprivileged kids. # Addressing Significant Need The 2021 Australian Census, as interpreted through the Socio-Economic Indexes for Areas (SEIFA), highlights the pronounced economic disadvantage faced by children in remote parts of Australia. This disadvantage is manifest in several dimensions, including access to education, employment opportunities for their families, and overall living conditions. The indices used in SEIFA, such as the Index of Economic Resources (IER), show a clear disparity in economic access and resources between urban centres and remote areas. The impact of this disadvantage on children is profound, affecting their educational outcomes, health, and future opportunities. Given these challenges, there is a compelling need for additional support from charities such as Variety - the Children’s Charity. Variety focuses on providing assistance to children who are sick, disadvantaged, or have special needs, aiming to fill the gaps in services and support that government and other institutions cannot cover. The charity's efforts in offering educational resources, health support, and personal development opportunities are vital for children in economically disadvantaged regions. By targeting aid to these areas, Variety helps to mitigate the impact of economic disadvantage and fosters a more equitable environment for all children to thrive. This support is crucial in enabling schools and communities to offer a level of education and care that all Australian children deserve, regardless of their geographic location or economic background. ![Picture8](https://hackmd.io/_uploads/SJhCXeVTp.jpg) --- # Timeline Pre, on event and post event marketing will span across full timeline: **Q1 2024 Jan - March** Marketing launch, purchase a used Bash car, artwork and asset creation for decals and skins, rebranding car to Nouns. **Q2 2024** Giant portable sculpture build, finalise vehicle, allocate team, engage on-road photo and filming team, asset production, Oshi fundraiser launches. **Q3 2024** Final event prep, vehicle promotion, event --- ![Picture9](https://hackmd.io/_uploads/B1mcYxNaT.jpg) # Funding Breakdown --- * **Car Purchase** - vintage used Bash vehicle with full mods **$19,737** * En route **grants** to schools and orgs **$65,789** * Full event on-road **content creation** by independent film/photo crew, editing and production **$13,158** * **Giant car Noogles** for roof of flagship car **$1,645** * **Full car wrap** Nouns branded **$3,289** * **100 car decal Noggles** stickers for full convoy $658 * Low fi **Noggles and Tattoos** **$1,964** * **Giant foam Noggles sculpture** for photo/film opps **$1,964** * Contribution to **branded Bash merchandise** 500 of each (quality polo shirts, caps, cutlery +) **$13,158** * **Petrol (gas)** - 1 vehicle (Nouns flagship) & **cargo truck transport** of car back to Vic from Qld **$2,632** * Variety team **staff and operations** costs pre-event to deliver project/on road event **$13,158** * **Accommodation, meals** (Nouns/Oshi crew, artists plus Variety support team) **$6,579** * **Artist fees $2,600** * Custom **crypto fundraising** page build **$650** * **Branded trophies**, awards and recognition plaques **$3,289** * Nouns/Oshi crew **return flights** Airlie Beach to Melbourne **$ 1,080** Blueberry DAO - Tha Swami and LilPurpBerry - **return flight**s to final night dinner presentation **$500** * **Nouns theming** for final night dinner **$658** * **Character costume** - funded prop 420 **$0** * **Corflute Noggle/Nouns signage** - funded prop 420 **$0** ***Total Funding Request: $151,870 USDC*** --- ![Picture10](https://hackmd.io/_uploads/rJPuKx4T6.jpg) --- # Grants Process * All grant recipients apply via digital gateway during open grant round periods throughout the year. * Applicants are assessed on socio economic disadvantage, lack of alternative funding sources and need for equipment or program * Grants shortlisted by our Kids Support Manager that meet criteria are then reviewed and assessed by a credential and grants committee before approval * Schools/organisations and individuals who are successful are not giving cash rather the equipment or program is directly funded by Variety * Acquittal After grants are made the individuals, schools or organisation report back to the Kids Support Manager with impact stats and stories **Examples of grants on the Variety Bash** The Kids Support team is still reviewing grants to be distributed on the Variety 2024 Bash at a minimum of $39k USDC on the event with the remaining $26k USDC of motoring event grants to be distributed at our sister events throughout the year. This proposal is requesting full funding of these grants by Nouns DAO. Should the proposal not be successful the grants will be funded from our pool of funds from individual donors and supporters. * A $30k specialised bed for a child living in a regional community * Replacement of laptops and iPads to classrooms ollowing bushfires and floods * Bikes for kids school programs * Inclusive and accessible playground equipment * Sensory equipment and rooms at schools for Autistic kids # The Need With the cost-of-living crunch our grant rounds are seeing an increased demand from our most vulnerable families and kids, for example our at last grant round over $500k was requested and $100k distributed. With the support of communities such as Nouns DAO, Variety can be there when these families need us most and increase the amount of funding for kids. Variety exist to fill in the gaps where other funding is not available. ![Picture11](https://hackmd.io/_uploads/HywhFgV66.jpg) --- # Impact Measurement **Quantitative Metrics:** **IRL** * Local Support: Estimation of $68,000 per night spent in local economies on fuel, accommodation, and food, with a detailed study to assess the full economic benefit. * Grants Distribution: $65,000 in value through grants distributed directly on the road and throughout the year at sister motoring events, with a focus on underprivileged kids.Passing traffic and towns people through a population of 250,000 en-route * Ten schools visited across the route with school student numbers ranging from 6 – 250 students * Event attendees – up to 500 participants on the road * Daily passing traffic at Oshi Gallery of 40,000 people per day (in window and in gallery signage) **Social media reach** * Variety – the Children’s Charity organic Variety Bash posts in 2023 received a 230K reach and 35.8K engagements * Throughout the year the Variety Bash Facebook and Instagram pages saw a reach of 448k and 5.5k content interactions with our main page receiving 847k reach and 19.9k interactions * Overall Variety has 47,273 followers on our social media accounts * **PLUS** significant reach and highly engaged web 3 audiences across Oshi and artist socials and web **The 2024 Nounish Variety Bash will see an increase in reach with content distribution including:** * Pre promotional posts – Oshi and Variety (combined followers 54k) * Pre-journey updates, building the Nouns car and assets – Oshi and Variety * Daily live streams from the Nouns car on Oshi Gallery socials * Daily edited videos – Oshi * Daily image drops – Oshi and Variety socials * Post-event updates and image drops - Variety * Promotion in Variety Bash entrant Facebook group **Media reach** * Media coverage of the Variety Bash in 2023 saw 76 mentions, 1.93M reach with and advertising spend rate (ASR) of $184.74K **Database** * Promotion to Variety database of 23k+ * Promotion to Variety motoring event lists 1k+ **Quantitative Metrics:** * Direct beneficiaries (children and schools) and the nature of grants provided (educational resources, technology, health supplies). * Economic impact on local communities * Engagement metrics including social media reach, event attendance, and media coverage. **Qualitative Outcomes:** * Stories of impact capturing the difference made in the lives of children and communities told both throughout the event and the following year and promoted on social media, website, our annual report and media --- # Who We Are **Variety – the Children’s Charity** ![Nouns-Variety-team](https://hackmd.io/_uploads/ryrmqe4pp.jpg) Variety – the Children’s Charity has a network of 40 offices in 14 countries, and many millions of individual children around the world live a better life because of the generosity of Variety’s communities of supporters. Variety - the Children's Charity Victoria help kids who are experiencing disability, disadvantage or illness. Variety provides support to families and organisations through providing grants for a range of equipment, such as wheelchairs or all-abilities playgrounds to provide practical help to kids, schools and organisations in need. We run programs to educate and empower kids that are falling through the cracks. We give scholarships to encourage the talents of kids living with disadvantage or disability. And last but certainly not least, we hold kids’ events to bring joy, light and laughter to children in need and their families. Variety are grateful members of the Nouns community having been funded and successfully delivering the hugely impactful Nounish Kids Xmas Party for 5,000 kids and attending local events and activations. Championed by our CEO Mandy, Variety has been a leader in crypto philanthropy since 2022 with the program being led by our Fundraising and Campaigns Manager Georgie. Our motoring events team Scott and Claire (as well as 40+ volunteer officials and up to 500 volunteer participants) are the crew who put together an unforgettable experience for our Variety Bash entrants from logistics to good vibes! * Check out Prop 420 [here](https://nouns.wtf/vote/420) * Check out our Prop 420 impact statement and propdate [here](https://www.updates.wtf/prop/420) **OSHI** ![oshinoins](https://hackmd.io/_uploads/HJX3JlVap.jpg) OSHI is the home of digital art, crypto and web3 culture in Australia. OSHI is a purpose built venue that has hosted a slew of world firsts and exclusive events. OSHI provides a home for the future thinkers and creators, and in just a couple of years the gallery has hosted more than 50,000 people. Owners Jane and GT are the heart of the digital art community in Melbourne and have hosted and been part of a number of Nouns events including the Pizza DAO Party funded by Nouns and supporting the Variety Kids Xmas Party in 2023 with custom been Nouns character costume, Noggles seat and sculpture. # Conclusion Through Nouns Across Iconic Outback Australia, we aim to harness the power of community, culture, and technology to make a tangible difference in the lives of children in need. This project not only embodies the spirit of the Nouns DAO but also offers a unique opportunity to extend its impact into the heart of Australia’s regional communities, creating a legacy of positive change. # Thank you from all of us at Variety most of all the kids you are helping! ![Nouns cake](https://hackmd.io/_uploads/HJUZGOHpp.jpg) ![CutOuts](https://hackmd.io/_uploads/SyriMuH66.jpg) nouns-driving-impact-across-iconic-outback-australia-in-the-worlds-largest-and-longest-running-charity-motoring-event-distributing-grants-to-kids-in-need--

0x775db063…e4dcsent to0xa5bf9a9b…33a42023-12-22·#18,839,220·0x28be4054…d897f6

**Prop 420 - A Very Nounish Christmas Party for Kids in Need – DELIVERED!** VIDEO [Watch Very Nounish Christmas Party for 5,000 Kids in Need](https://youtu.be/8efg9KvJqgY) GALLERY [View images of Christmas joy powered by Nouns](https://photos.app.goo.gl/WcnwiPT6hQF9YU2WA) **We did it! Together Nouns DAO and Variety – the Children’s Charity have delivered the largest crypto philanthropy activation ever held in Australia! On Thursday 14 December 5,000 kids experiencing disadvantage or living with disability and 3,000 of their carers came together for A Very Nounish Christmas Party to experience a day of inclusion, joy and celebration supported by over 600 Nounish volunteers, staff and the Australian Nouns and web 3 community.** This year's party, decked out in Noggles and immersed in the imaginative universe of Nouns, provided a unique and unforgettable experience for the children and their carers. The Variety Kids Xmas Party is more than just a day of fun; it's a lifeline for families who often feel isolated or overlooked. For many children, the event offers a rare opportunity to experience joy, laughter, and a sense of belonging. Parents often remark on the transformative effect of the party, noting the boost in their children's confidence and self-esteem. The ripple effect extends beyond the children to their families, providing them with a much-needed respite and the chance to see their children thrive in a supportive environment. The memories created during the party serve as a source of strength and inspiration for families throughout the year. The event is completely FREE for children and their carers to attend and importantly each child leaves with a bag overfilling with toys, often the only gift they receive at this time of year. Nouns DAO's funding was instrumental in enhancing the event across its 39,000 square feet. **Nouns activations were held throughout the venue including:-** - Giant Noggles and Nouns character towers in the concourse area where children and families excitedly arrived for the party of a lifetime, entering through a giant Noggle adorned arch (aso replicated in the entry for kids arriving by bus) - A Nounish stage with giant Noggles and Nouns character skirting, flanked by Nouns character towers. The stage included all day back to back entertainment and was a highlight for many - Noggles adorning the giant Xmas tree and decorating the Xmas trees at the Nouns Fun Station - Nouns fun station with Noggle adorned archway entrance, Nouns tattoo and Low-Fi Noggles distribution (donated by 87Bones) as well as Noggle LEGO builds with LEGO master Ryan McNaught - The Nouns Fun Station also included a colouring-in section with 6 stations where kids colouredin every pages of every single Noun who voted for Prop 420 - A giant Noggles seat and foam sculpture (created by Oshi Gallery) and photo station surrounded by Nounish Xmas trees, character towers, and character cut outs lent to Variety from Nouns DAO'n Under - Variety Kids Xmas Party Powered by Nouns signage throughout the venue including interactive zones, rides, side show alley and all-ability activities - VIP Corporate Morning Tea and Presentation for 70 guests including an on stage interview with Pete Lazer and Goldy about Nouns, Low Fi Noggles, tattoos, wall signage with QR codes to learn more about Nouns DAO and special guests from the local Web 3 community. The presentations also included a family who were assisted by Variety to talk about the huge impact the charity has had on their lives who then also went on to enjoy the Nounish party. - Nouns tattoos and Powered by Nouns t-shirts with Noggles logo worn by staff and over 600 volunteers. The volunteers were mainly through corporate groups and were briefed on Nouns DAO including an emailed hand out and fact sheet on the day. Many approached staff to learn more including those who had crypto investments. - One of the biggest hits if the day with the kids was Big Hearted Noun – a Nouns character costume that roamed the venue and was constantly mobbed for photos, hugs and high fives! **But what about the impact for the kids? Our inboxes are being flooded with messages from grateful families thanks to the support of Nouns DAO. Here are just a few of those testimonials:** “Our 10 year old son attended the annual Christmas party at the convention centre last Thursday. We wanted to thank everyone involved including sponsors for the most wonderful day. Our son had so many experiences he has never had, such as the rides and was amazed that you even had vegetarian food (the cheese toastie), catering to his vegetarian diet. We were so overwhelmed by the very generous box of Ninjago LEGO he brought home and is now under our Christmas tree. For my husband and I this was very touching. My husband was made redundant 5 months ago and I am studying full time, retraining to become a teacher. We currently have no income, but having our home we miss out on Government support. Our two boys don't quite understand that this Christmas will be very different. We are staying home, unable to travel to family interstate and there will be no presents this year. Admittedly we were not sure how to explain the absence of Santa gifts on Christmas morning. This hugely generous box of LEGO, had us both overwhelmed with gratefulness as this can now be opened Christmas morning. Thank you from the bottom of our hearts for the opportunity to bless our little boy and without you knowing, supporting his parents who are doing it really tough at the moment. A very Merry Christmas to you all and thank you. We hope when we are financially viable again to be able to donate to this wonderful cause.” “I just wanted to say a very BIG THANK YOU from the staff and students at Dandenong SDS to everyone who organised yesterday’s event. Our students had the best time, and we are enormously grateful for the invitation. Thank you to the organisers and all the VOLUNTEERS! It was a memorable and mammoth undertaking. The event was well run and provided something for everyone!” “All my three children attended Variety Kids Christmas Party at The Melbourne Convention & Exhibition Centre yesterday and for the very first time they felt so happy and relaxed at the funfair without having to worry about money and judgement. My children has been going through hard times in the past few years…activities like yesterday really brought them lots of love and joy.” “I would like to say thank you so much from my heart for the event and Variety organisation did an amazing event for the kids. ” “For some of our students it was an experience they would otherwise never have.” “Thank you so much Variety for making our Christmas was so special. The whole event was amazing and we look forward to next year's event. Thank you for everything you do for families like ours, we sacrifice so much for our children and having an event like this is such a nice reward to give them everything we normally cannot all in one day.” “Another great year. Thank you so much, the children loved the day, the atmosphere and their LEGO sets. Something we would never be able to afford. So very grateful.” “I loved that at the carnival games the children were encouraged to keep trying when they missed and given extra chances and then everyone celebrated when they got it. It was beautiful to see, and really meant a lot to my son, who usually is unable to throw for example a dart at a balloon due to his DCD and this often ends in tears and him feeling like a failure. This experience showed him that if he keeps trying he can do it, it just takes a little longer for him, and that people are still super happy for him when he does do it. And he still got a prize which he loved! The police bringing along the sniffer dogs really helped my son feel safe and have courage to approach and interact with the officers. This really made my son feel safe and see that police are not scary and are there to help us when we need them. This was such a huge positive experience for us, as I now have much more confidence that if he is lost or has an emergency that he would feel safe to approach/talk to an officer for help. I also wanted to say the LEGO as the final gift at the end for every child was absolutely beautiful. As an adult lover of LEGO it was so lovely to see so many children’s eyes light up at the big boxes of gifts they were able to go home with. LEGO is such a beautiful tool for many kids with disabilities to connect with, and for those disadvantaged kids I think it was a wonderful gift that they would otherwise not be able to access. LEGO is a gift they will all be able to play with for years to come and encourage their creativity and keep them entertained when things are hard, so thank you for doing that for so many kids. ” “To those who helped a little overwhelmed 7yo (my son) by checking he had someone close, offering treats, bringing dino puppets, gifting LEGO, providing/clearing a space for him to get to an activity and those who just told mum she was doing great... I can't thank you enough xxx Having something my ASD etc child could participate AND bring his sibling to was so amazing as so many events end up being either one or the other but not inclusive of both.” “The generosity of Variety is amazing You do an outstanding job love you guys xx” “In between hospital and therapy appointments it was an amazing experience for our family to be treated to the experiences at the Christmas party. Thank you to everyone who worked so hard to create such a massive event for the children.” “Variety allowed us to bring students who won’t receive much this Xmas. It was a fantastic day out to celebrate.” “What an amazing day and opportunity for my family. As a single mum of an autistic boy and twin 2 year olds who struggle’s financially it was the an amazing opportunity for us all. I just loved seeing my kids experience something so amazing and put the biggest smiles on the faces. I can’t thank you enough. I hope we will get this opportunity again as it just make my kids and I feel so special for a day.” “The day was thoroughly enjoyed and appreciated. I just want you all and the volunteers to know their time and efforts are noticed and we are grateful.” “It was incredible. Many of our students had not been to a show or carnival event, and if they had, were only allowed to do one activity due to cost. The excitement from all parts of the day and their wonderment at being able to have a go at anything was amazing and heartwarming to witness. We are incredibly grateful for the opportunity the students had and hope we will be invited in the future!” “We are from a small rural school and usually miss out on amazing experiences, so to be invited back again this year was such a bonus. We have had half of our school families impacted by trauma this year so the party day was a bright spot in what is a challenging time for some of the students. Our students find learning so hard, but what a joy to see them thrive at the party as the demands of learning were not there and they could flourish in other ways that we don't usually see at school. Thank you so much to all the very happy volunteers who chatted to us throughout the day and to everyone who helped to organise it. The LEGO presents were a hit and brought tears to the eyes of the parents as we got off the train and they saw what their children were bringing home. THANK YOU!” “I was so pleased to see so many volunteers there, they were so kind and helpful and it was lovely seeing them interact with families and kids!” “The Variety Kids Christmas Party brought so much joy and happiness to my children who haven't stopped talking about it. Seeing your children happy is all a mother wants at Christmas and Variety made that happen.” **Variety – the Children’s Charity thanks and acknowledges the Australian web 3 community involved - Tha Swami, Gami, Blueberry DAO, Theo and Mark from NFT Melbourne, Jane and GT from Oshi Gallery, Goldy, 87Bones and Jake and Posty from Synergy.exe as well as Big Shot Toys and all of the amazing Nouns community who voted for Prop 420.**

0x775db063…e4dcsent to0x94b4fb16…d5f12023-11-08·#18,524,767·0xab69f040…16b42f

# Prop 420 update 1 - A HUGE heartfelt thanks to the Nouns community for funding our Nounish Christmas Party for Kids in Need! We are already building and can't wait to deliver on the day and have as many Nouns community members involved as possible! As a little thank you, we've created Nouns colouring sheets for every Noun who voted! Can't wait for the kids to get creative with these!! In other news we will be talking Nouns DAO Prop 420 funding at the Australian Crypto Convention this Sunday - the session will be recorded so stay tuned for the share. Plus we have a media release to sector news about to hit inboxes. Look forward to updating all our incredible Santa Nouns as we continue to build for the party! Georgie and the Variety team [Nouns Coloring.PNG](https://hackmd.io/_uploads/HJB-uKuQT.png)

0x775db063…e4dcsent to0x94b4fb16…d5f12023-11-08·#18,524,754·0x90216d50…5f4649

0x775db063…e4dcsent to0x6f3e6272…223d2023-10-23·#18,409,866·0x75d0b1f8…1689d8

# A Very ⌐◧-◧ Nounish Christmas Party for 5,000 Kids in Need ![](https://hackmd.io/_uploads/H15-ixnya.png) *Imagine 5,000 kids, each with their own unique challenges, coming together in a space filled with laughter, joy, and acceptance. Decked out in Noggles, experiencing Nouns stories, interacting with vibrant Nouns sculptures and characters, and immersing themselves in a world where disability, disadvantage, or illness doesn't define them. Instead, they're celebrated for their individuality and spirit, all while being introduced to the imaginative universe of Nouns. This is the magic of the Variety Kids Xmas Party, and with your support, we can make it an unforgettable experience.* ### Introduction: The Variety Kids Xmas Party is an annual event held in Melbourne, Victoria, Australia that brings joy and inclusion to over 5,000 Victorian children facing diverse challenges. We seek Nouns DAO's support of 47,479 UDSC to enhance this iconic event, held across 39,000 square metres, with the Nouns bringing the FUN and ENTERTAINMENT, ensuring a memorable experience for all attendees including: * 5,000 kids in need * 3,000 parents and carers * 600 corporate volunteers * 100 VIP guests This year's party will be held in mid-December 2023. ![](https://hackmd.io/_uploads/SybKqjyga.jpg) ### ⌐◧-◧ Background: For over three decades, the Variety Kids Xmas Party has been a beacon of hope for kids in need. Held at the Melbourne Convention Exhibition Centre, this event has touched the lives of over 165,000 children since its inception in 1986. The massive event is completely FREE for 5,000 children and 3,000 carers to attend, ensuring that each child receives a gift and experiences an inclusive day of fun, activities, stage entertainment, carnival rides, all-abilities sport and an all-important visit from Santa. For many, this celebration is the only one they have during the Christmas season, and the gifts they receive at the party are often the only ones they receive. The Variety Kids Xmas Party is a safe space for children living with disabilities or experiencing disadvantage or illness, allowing them to be themselves without fear of judgment from their peers. This remarkable event is made possible by the dedication and hard work of the small Variety team and over 600 volunteers. ![](https://hackmd.io/_uploads/SkJSDa1xp.jpg) ### ⌐◧-◧ Profound Impact: The Variety Kids Xmas Party is more than just a day of fun; it's a lifeline for families who often feel isolated or overlooked. For many children, the event offers a rare opportunity to experience joy, laughter, and a sense of belonging. Parents often remark on the transformative effect of the party, noting the boost in their children's confidence and self-esteem. The ripple effect extends beyond the children to their families, providing them with a much-needed respite and the chance to see their children thrive in a supportive environment. The memories created during the party serve as a source of strength and inspiration for families throughout the year. ![](https://hackmd.io/_uploads/BkJ5cjkxT.jpg) ### ⌐◧-◧ Testimonials: "You have no idea what this means to us. Without Variety, we were having no Christmas." Kayla “Being on your own and battling to afford the basics, you are so conscious of trying to make Christmas special. I will be forever thankful that Variety did that for me and my boys this Christmas.” Shelly, parent of Jaxon and Dylan. To make the day even more special, each child receives a gift bag full of age-appropriate toys and games (including Nounish items) to take home and enjoy. For some children, this was the only gift they received that Christmas. ![](https://hackmd.io/_uploads/ryvQ5jklT.jpg) ### ⌐◧-◧ Videos and imagery: Watch the party in action – news coverage of last year's event [7 News Click here to play](https://www.youtube.com/watch?v=o8bpybGRlZY&themeRefresh=1) ![](https://hackmd.io/_uploads/H17HSTyea.png) [9 News Click here to play ](https://youtu.be/GXfgo3frPww) ![](https://hackmd.io/_uploads/BJx9B6yxa.png) Meet some of the families who attend and hear what it means to them [Click here to watch Seth & Teagan's Variety Story](https://www.youtube.com/watch?v=rhk80WxPSyk) ![](https://hackmd.io/_uploads/B1gBLaJea.png) **Click here to view our gallery** of [pictures of the day](https://photos.app.goo.gl/GATPZpPnU5TEy7nTA) ### ⌐◧-◧ A Nounish Christmas Deliverables: ![](https://hackmd.io/_uploads/S1AOkl6x6.png) To elevate the 2023 Variety Kids Xmas Party, we propose the Nouns brand activations in synchronicity with the Variety red branding where Nouns bring the FUN and ENTERTAINMENT! These activations include a standalone **Nouns Fun Zone** with Nounish activities, branding across the venue and the **Nouns Entertainment Zone** (which cover 80% of the venue space) with dedicated Nouns branding. Deliverables include: * **Nouns Fun Zone**: A centrepiece that showcases the Nouns brand and its ethos including large-scale foam Noggle sculpture and cutouts. * Distribution of **LO-FI Noggles** to attendees: A fun and interactive way for kids to engage with the Nouns brand. * Nouns Colouring-in Station: A **creative space** for children to colour and engage with Nouns-themed artworks. * A roving Nouns character costume: **roving characters** are a hit with attendees and receives lots of photo requests! The character and Noun volunteers will hand out **Noggles** and **Nouns temporary tattoos**. * LEGO Nouns creation station – hosted by kid’s entertainers and **LEGO** experts **live-building giant Noggles** as well as a **kids creation station** for attendees create their favourite Nouns tokens to contribute to the Nouns sculpture. * **Nouns Entertainment Zone**: * From on-stage entertainment (characters, dancers, magicians and more!) to carnival rides, all-abilities sports demonstrations, craft activities and the big man – SANTA – himself, Nouns will be bringing the entertainment to our 5,000 kids! Each area of the entertainment zone (venue-wide) will be branded with Nouns corflute signs (Nouns Entertainment Zone) with Nouns brand ownership of the main stage through stage signage, on-stage screens, signage on grandstand seating, on-stage Noggles sculpture, Noggles signage on all carnival rides and activities across 39,000 square feet. * **Nouns Community Volunteers**: * An opportunity for members of the local Nouns community to take part and witness the Nounish party through volunteering for the event (all volunteers require a current Working with Children’s Check) as well as providing filming and documentation for distribution in the Nouns community ![](https://hackmd.io/_uploads/SJpH0RkxT.png) ### ⌐◧-◧ Value to Nouns DAO: By integrating the Nouns brand into the Variety Kids Xmas Party and its associated marketing campaign, we aim to increase brand awareness, foster a positive association with the Nouns community and create exposure for the DAO to our ongoing corporate partners who will be in attendance at an associated VIP event. This event will serve as a platform to showcase the Nouns brand's commitment to social causes and its ability to make a tangible difference in the lives of thousands, reaching a diverse and expansive audience through a large scale IRL experience amplified online and through media outreach. * Fun and Entertainment Zone activations as detailed in the previous section * Variety Kids Xmas Party – Powered by Nouns byline on all marketing, media and communication channels * Photo and video documentation of the event including a Nouns specific video story highlighting the event-wide Nouns activations and funding est. views 5,000+ * Nouns logo on 600 volunteer t-shirts * Content creation, distribution and amplification on social media channels on all Variety Vic platforms and supporting Nouns channels post-event including Variety boosted post with est. 100,000 reach to targeted audiences. Variety main socials: * Instagram 3.4k followers * X 2.15k followers * Facebook 18k followers * Potential for mainstream media coverage (the party receives television and print media coverage) and submission to web 3 media outlets (Coin Telegraph, Chainsaw et al). Event releases plus specific story pitches centred on Nouns funding. Advertising space rate (ASR) for news stories is $37,500 for an audience on 377,000 per story and print $16,000 ASR for an audience of 566,000. Online article reach on Coin Telegraph exposure to 8M unique monthly visitors. * Invitation to four contributing Nouns community members to * Volunteer to assist with Nouns activations * Attend our corporate VIP morning tea overlooking the party followed by a tour of the party plus speech opportunity to over 100 Variety sponsors and major donors about Nouns, the DAO’s work and how to get involved by buying Nouns (contribution to long-term growth and prosperity of the Nouns project) plus networking at the VIP event * Opportunity to hand out Nouns merchandise * Exposure to celebrity sports people and entertainers on the day including crypto-knowledgeable AFL players (crypto.com is a major AFL sponsor) and the local web3 community who have supported Variety in other ways * Exposure to 600 blue chip corporate volunteers from major banks, telcos and more on event set up day and event day. Inclusion of About Nouns blurb and video QR code in volunteer comms * Comprehensive post-event promotion detailing the impact and reach of the Nouns brand during the event ![](https://hackmd.io/_uploads/Hy_4qsyg6.jpg) ![](https://hackmd.io/_uploads/Sydqnskla.jpg) ![](https://hackmd.io/_uploads/H1O5y2JeT.jpg) ### ⌐◧-◧ Budget & Funding: Hosting an event as impactful as the Variety Kids Xmas Party, with over 8,000 people in attendance, requires a significant financial investment each year even with a number of suppliers providing their services at a greatly reduced cost or comped. On average, previous Xmas Parties have cost USD $160,000 and have been funded from Variety's non-profit funds. Variety is committed to continue to fund this event with the knowledge that it is crucial for thousands of families whose children are living with disabilities, illnesses, or experiencing disadvantages. It serves as a day of joy and inclusion, often providing the only Christmas celebration and gifts these children receive. For over three decades, this event has been sustained by year-round contributions from our dedicated individual of donors and fundraisers. The current cost-of-living crisis has intensified the needs of our most vulnerable families, increasing the demand for our support. Simultaneously, community donations have become less frequent, as they are no longer as possible for some individuals as they once were. If the Nouns prop passes to fund the 2023 event, the money previously allocated for it will be redirected to our individual grant program, which provides essential items like wheelchairs, communication devices, scholarships, education programs and assistance dogs for kids experiencing disadvantage or living with conditions including Cerebral Palsy, Down Syndrome, Autism, global development delay, muscular dystrophy, brain injury, spinal injury, rare and chronic disease and more. Variety – the Children’s Charity requests a total of USDC 47,479 to fund the Nouns brand fun and entertainment zones. Variety will be contributing the balance of event costs as outlined in our budget section funded by donors who contribute to our Christmas appeal and throughout the year. ![](https://hackmd.io/_uploads/ryuBcikxp.jpg) **BUDGET** * Entertainment – all on-stage performers, Santa, dancers, character performers such as the Grinch and Real Dinosaurs, carnival rides including a ferris wheel, sideshow alley, Santa’s grotto, all-abilities sports activations, silent movie cinema, and main stage visual, LED screens, audio, staging, stage lighting & rigging $32,511 USDC * Photography/filming and package creation $3,219 USDC * Nouns Noggles - donated $0 USDC * LEGO - donated $0 USDC * Colouring sheets - printing $645 USDC * Free standing foam Noggles sculpture $645 USDC * Nouns signage x 25 $804 USDC * Nouns character costume $4,506 USDC * 600 Nouns branded tees worn by corporate volunteers across the venue $3,862 USDC * 2,000 temporary Noggles tattoos $1,287 USDC * TOTAL $47,479 USDC In addition, Variety will be paying USD $128k (funded across the year by our donors) as follows * Catering extras (90% catering sponsor) $7,443 * Event management and non-main stage venue AV, staging & rigging $31,900 * Venue hire cost $15,400 * Gift bag of toys for every child $64,169 * Transport, freight, couriers and postage $2,951 * Staffing, logistics, and marketing $6,416 ![](https://hackmd.io/_uploads/B1L_0i1x6.jpg) ### ⌐◧-◧ The Team **Georgie Smith - Variety Project Lead** [Georgie](https://https://twitter.com/RoxbySmith) has a twenty-five-year career in not-for-profit fundraising, marketing and event management and currently leads Variety – the Children’s Charity digital innovation program including crypto philanthropy. The Variety Kids Xmas Party logistics are supported by our internal events, kids support and marketing team alongside Events Logistics Australia. **Blueberry DAO** [Blueberry DAO](https://twitter.com/blueberry_dao) supports children’s charities including Variety – the Children’s Charity, both a member of the DAO and a [recipient](https://nouns.build/dao/ethereum/0xa54D5b96C3223fBcb8EBf312D9C4908e45CE8c50/vote/0x68e0a403cf98b83cce2f040231a28906eac59ff8104bf9c3e2cf8a3b41dfa8a1) of a bikes for kids grant for a child in need. Blueberry DAO started with the help of a community grant from Nouncil. **NounsAU and Klim (Big Shot Toys) – Prop consultants and contributors** Prop consultation by [NounsAU](https://twitter.com/nounsAU) community and [Big Shot Toys](https://twitter.com/bigshottoyworks). ![](https://hackmd.io/_uploads/rk4P9oJxp.jpg) ### About Variety - the Children's Charity: [Variety – the Children’s Charity](https://www.variety.org.au/vic/) stands as a global beacon of hope, with a network spanning 40 offices in 14 countries. Through the unwavering dedication and generosity of its community of supporters, millions of individual children worldwide have experienced improved lives. Variety - the Children's Charity Victoria is dedicated to assisting children who face challenges due to disability, disadvantage, or illness. The charity offers invaluable support to families and organisations by granting equipment, ranging from wheelchairs to all-abilities playgrounds, ensuring practical assistance reaches those in dire need. Beyond tangible aid, Variety runs transformative programs designed to educate and empower children who might otherwise be overlooked. Scholarships are also awarded to nurture the talents of children living with disadvantages or disabilities. And, Variety hosts events that infuse joy, light, and laughter into the lives of these children and their families – with our keystone event being the Variety Kids Xmas Party. Pioneering the intersection of charity and technology, Variety Victoria has been at the forefront of web 3 and crypto philanthropy in Australia. In addition to accepting crypto donations for over 2 years, their innovative approach includes, joining and submitting a successful proposal with Blueberry DAO, being recognised as the charity of choice for notable entities like NFT Melbourne and Oshi Gallery and being an active beneficiary of various NFT auctions. **Addressing comments in candidature** Thank you all so much for your amazing support and feedback! In regards to paid social advertising, external channels have been removed. Variety may contribute a small sum (est $50) to extend reach targeted to audiences. In regards to sustained funding, this is a one-off Nouns activation that could be repeated in future years and in future regions should the community wish to support it. In regards to cancellation and resubmission, this was to resubmit in UDSC rather than ETH ![](https://hackmd.io/_uploads/S1U3hjkgT.jpg) ![](https://hackmd.io/_uploads/rJrMGWnyp.png)

0x775db063…e4dcsent to0xf790a5f5…13652023-10-22·#18,409,080·0xddab570f…76cdce

0x775db063…e4dcsent to0x6f3e6272…223d2023-10-20·#18,394,308·0x0cb31e6d…016564

# A very Nounish ⌐◧-◧ Kids Xmas Party for 5,000 kids in need ## ![](https://hackmd.io/_uploads/H15-ixnya.png) *Imagine 5,000 kids, each with their own unique challenges, coming together in a space filled with laughter, joy, and acceptance. Decked out in noggles, experiencing Nouns stories, interacting with vibrant Nouns sculptures and characters, and immersing themselves in a world where disability, disadvantage, or illness doesn't define them. Instead, they're celebrated for their individuality and spirit, all while being introduced to the imaginative universe of Nouns. This is the magic of the Variety Kids Xmas Party, and with your support, we can make it an unforgettable experience.* ### Introduction: The Variety Kids Xmas Party is an annual event held in Melbourne, Victoria, Australia that brings joy and inclusion to over 5,000 Victorian children facing diverse challenges. We seek Nouns DAO's support of 28.99 ETH to enhance this iconic event, held across 39,000 square metres, with the Nouns bringing the FUN and ENTERTAINMENT, ensuring a memorable experience for all attendees including: * 5,000 kids in need * 3,000 parents and carers * 600 corporate volunteers * 100 VIP guests This year's party will be held in mid-December 2023. ![](https://hackmd.io/_uploads/SybKqjyga.jpg) ### ⌐◧-◧ Background: For over three decades, the Variety Kids Xmas Party has been a beacon of hope for kids in need. Held at the Melbourne Convention Exhibition Centre, this event has touched the lives of over 165,000 children since its inception in 1986. The massive event is completely FREE for 5,000 children and 3,000 carers to attend, ensuring that each child receives a gift and experiences an inclusive day of fun, activities, stage entertainment, carnival rides, all-abilities sport and an all-important visit from Santa. For many, this celebration is the only one they have during the Christmas season, and the gifts they receive at the party are often the only ones they receive. The Variety Kids Xmas Party is a safe space for children living with disabilities or experiencing disadvantage or illness, allowing them to be themselves without fear of judgment from their peers. This remarkable event is made possible by the dedication and hard work of the small Variety team and over 600 volunteers. ![](https://hackmd.io/_uploads/SkJSDa1xp.jpg) ### ⌐◧-◧ Profound Impact: The Variety Kids Xmas Party is more than just a day of fun; it's a lifeline for families who often feel isolated or overlooked. For many children, the event offers a rare opportunity to experience joy, laughter, and a sense of belonging. Parents often remark on the transformative effect of the party, noting the boost in their children's confidence and self-esteem. The ripple effect extends beyond the children to their families, providing them with a much-needed respite and the chance to see their children thrive in a supportive environment. The memories created during the party serve as a source of strength and inspiration for families throughout the year. ![](https://hackmd.io/_uploads/BkJ5cjkxT.jpg) ### ⌐◧-◧ Testimonials: "You have no idea what this means to us. Without Variety, we were having no Christmas." Kayla “Being on your own and battling to afford the basics, you are so conscious of trying to make Christmas special. I will be forever thankful that Variety did that for me and my boys this Christmas.” Shelly, parent of Jaxon and Dylan. To make the day even more special, each child receives a gift bag full of age-appropriate toys and games (including Nounish items) to take home and enjoy. For some children, this was the only gift they received that Christmas. ![](https://hackmd.io/_uploads/ryvQ5jklT.jpg) ### ⌐◧-◧ Videos and imagery: Watch the party in action – news coverage of last year's event [7 News Click here to play](https://www.youtube.com/watch?v=o8bpybGRlZY&themeRefresh=1) ![](https://hackmd.io/_uploads/H17HSTyea.png) [9 News Click here to play ](https://youtu.be/GXfgo3frPww) ![](https://hackmd.io/_uploads/BJx9B6yxa.png) Meet some of the families who attend and hear what it means to them [Click here to watch Seth & Teagan's Variety Story](https://www.youtube.com/watch?v=rhk80WxPSyk) ![](https://hackmd.io/_uploads/B1gBLaJea.png) **Click here to view our gallery** of [pictures of the day](https://photos.app.goo.gl/GATPZpPnU5TEy7nTA) ### ⌐◧-◧ A Nounish Christmas Deliverables: ![](https://hackmd.io/_uploads/S1AOkl6x6.png) To elevate the 2023 Variety Kids Xmas Party, we propose the Nouns brand activations in synchronicity with the Variety red branding where Nouns bring the FUN and ENTERTAINMENT! These activations include a standalone **Nouns Fun Zone** with Nounish activities, branding across the venue and the **Nouns Entertainment Zone** (which cover 80% of the venue space) with dedicated Nouns branding at a cost of 28.99 ETH. Deliverables include: * **Nouns Fun Zone**: A centrepiece that showcases the Nouns brand and its ethos including large-scale foam Noggle sculpture and cutouts. * Distribution of **LO-FI Noggles** to attendees: A fun and interactive way for kids to engage with the Nouns brand. * Nouns Colouring-in Station: A **creative space** for children to colour and engage with Nouns-themed artworks. * A roving Nouns character costume: **roving characters** are a hit with attendees and receives lots of photo requests! The character and Noun volunteers will hand out **Noggles** and **Nouns temporary tattoos**. * LEGO Nouns creation station – hosted by kid’s entertainers and **LEGO** experts **live-building giant Noggles** as well as a **kids creation station** for attendees create their favourite Nouns tokens to contribute to the Nouns sculpture. * **Nouns Entertainment Zone**: * From on-stage entertainment (characters, dancers, magicians and more!) to carnival rides, all-abilities sports demonstrations, craft activities and the big man – SANTA – himself, Nouns will be bringing the entertainment to our 5,000 kids! Each area of the entertainment zone (venue-wide) will be branded with Nouns corflute signs (Nouns Entertainment Zone) with Nouns brand ownership of the main stage through stage signage, on-stage screens, signage on grandstand seating, on-stage Noggles sculpture, Noggles signage on all carnival rides and activities across 39,000 square feet. * **Nouns Community Volunteers**: * An opportunity for members of the local Nouns community to take part and witness the Nounish party through volunteering for the event (all volunteers require a current Working with Children’s Check) as well as providing filming and documentation for distribution in the Nouns community ![](https://hackmd.io/_uploads/SJpH0RkxT.png) ### ⌐◧-◧ Value to Nouns DAO: By integrating the Nouns brand into the Variety Kids Xmas Party and its associated marketing campaign, we aim to increase brand awareness, foster a positive association with the Nouns community and create exposure for the DAO to our ongoing corporate partners who will be in attendance at an associated VIP event. This event will serve as a platform to showcase the Nouns brand's commitment to social causes and its ability to make a tangible difference in the lives of thousands, reaching a diverse and expansive audience through a large scale IRL experience amplified online and through media outreach. * Fun and Entertainment Zone activations as detail in previous section * Variety Kids Xmas Party – Powered by Nouns byline on all marketing, media and communication channels * Photo and video documentation of the event including a Nouns specific video story highlighting the event-wide Nouns activations and funding est. views 5,000+ * Nouns logo on 600 volunteer t-shirts * Content creation, distribution and amplification on social media channels on all Variety Vic platforms and supporting Nouns channels post-event including Variety boosted post with est. 100,000 reach to targeted audiences. Variety main socials: * Instagram 3.4k followers * X 2.15k followers * Facebook 18k followers * Potential for mainstream media coverage (the party receives television and print media coverage) and submission to web 3 media outlets (Coin Telegraph, Chainsaw et al). Event releases plus specific story pitches centred on Nouns funding. Advertising space rate (ASR) for news stories is $37,500 for an audience on 377,000 per story and print $16,000 ASR for an audience of 566,000. Online article reach on Coin Telegraph exposure to 8M unique monthly visitors. * Invitation to four contributing Nouns community members to * Volunteer to assist with Nouns activations * Attend our corporate VIP morning tea overlooking the party followed by a tour of the party plus speech opportunity to over 100 Variety sponsors and major donors about Nouns, the DAO’s work and how to get involved by buying Nouns (contribution to long-term growth and prosperity of the Nouns project) plus networking at the VIP event * Opportunity to hand out Nouns merchandise * Exposure to celebrity sports people and entertainers on the day including crypto-knowledgeable AFL players (crypto.com is a major AFL sponsor) and the local web3 community who have supported Variety in other ways * Exposure to 600 blue chip corporate volunteers from major banks, telcos and more on event set up day and event day. Inclusion of About Nouns blurb and video QR code in volunteer comms * Comprehensive post-event promotion detailing the impact and reach of the Nouns brand during the event ![](https://hackmd.io/_uploads/Hy_4qsyg6.jpg) ![](https://hackmd.io/_uploads/Sydqnskla.jpg) ![](https://hackmd.io/_uploads/H1O5y2JeT.jpg) ### ⌐◧-◧ Budget & Funding: Hosting an event as impactful as the Variety Kids Xmas Party, with over 8,000 people in attendance, requires a significant financial investment each year even with a number of suppliers providing their services at a greatly reduced cost or comped. On average, previous Xmas Parties have cost USD $160,000 and have been funded from Variety's non-profit funds. Variety is committed to continue to fund this event with the knowledge that it is crucial for thousands of families whose children are living with disabilities, illnesses, or experiencing disadvantages. It serves as a day of joy and inclusion, often providing the only Christmas celebration and gifts these children receive. For over three decades, this event has been sustained by year-round contributions from our dedicated individual of donors and fundraisers. The current cost-of-living crisis has intensified the needs of our most vulnerable families, increasing the demand for our support. Simultaneously, community donations have become less frequent, as they are no longer as possible for some individuals as they once were. If the Nouns prop passes to fund the 2023 event, the money previously allocated for it will be redirected to our individual grant program, which provides essential items like wheelchairs, communication devices, scholarships, education programs and assistance dogs for kids experiencing disadvantage or living with conditions including Cerebral Palsy, Down Syndrome, Autism, global development delay, muscular dystrophy, brain injury, spinal injury, rare and chronic disease and more. Variety – the Children’s Charity requests a total of ~USDC 47,479 (28.99 ETH) to fund the Nouns brand fun and entertainment zones. Variety will be contributing ~USDC 113,000 to cover the balance of event costs. ![](https://hackmd.io/_uploads/ryuBcikxp.jpg) **BUDGET** * Entertainment – all on-stage performers, Santa, dancers, character performers such as the Grinch and Real Dinosaurs, carnival rides including a ferris wheel, sideshow alley, Santa’s grotto, all-abilities sports activations, silent movie cinema, and main stage visual, LED screens, audio, staging, stage lighting & rigging **$32,511 USD/19.85 ETH** * Photography/filming and package creation **$3,219 USD/1.97 ETH** * Nouns Noggles - donated **$0 USD/0 ETH** * LEGO - donated **$0 USD/0 ETH** * Colouring sheets - printing **$645 USD/0.39 ETH** * Free standing foam Noggles sculpture **$645 USD/0.39 ETH** * Nouns signage x 25 **$804 USD/0.49 ETH** * Nouns character costume **$4,506 USD/2.75 ETH** * 600 Nouns branded tees worn by corporate volunteers across the venue **$3,862 USD/2.36 ETH** * 2,000 temporary Noggles tattoos **$1,287 USD/0.79 ETH** **TOTAL **$47,479** USD / **28.99** ETH** *** USD to ETH conversion correct at time of writing 19 September 2023 3.00pm AEST In addition, Variety will be paying USD $128k (funded across the year by our donors) as follows * Catering extras (90% catering sponsor) $7,443 * Event management and non-main stage venue AV, staging & rigging $31,900 * Venue hire cost $15,400 * Gift bag of toys for every child $64,169 * Transport, freight, couriers and postage $2,951 * Staffing, logistics, and marketing $6,416 ![](https://hackmd.io/_uploads/B1L_0i1x6.jpg) ### ⌐◧-◧ The Team **Georgie Smith - Variety Project Lead** [Georgie](https://https://twitter.com/RoxbySmith) has a twenty-five-year career in not-for-profit fundraising, marketing and event management and currently leads Variety – the Children’s Charity digital innovation program including crypto philanthropy. The Variety Kids Xmas Party logistics are supported by our internal events, kids support and marketing team alongside Events Logistics Australia. **Blueberry DAO** [Blueberry DAO](https://twitter.com/blueberry_dao) supports children’s charities including Variety – the Children’s Charity, both a member of the DAO and a [recipient](https://nouns.build/dao/ethereum/0xa54D5b96C3223fBcb8EBf312D9C4908e45CE8c50/vote/0x68e0a403cf98b83cce2f040231a28906eac59ff8104bf9c3e2cf8a3b41dfa8a1) of a bikes for kids grant for a child in need. Blueberry DAO started with the help of a community grant from Nouncil. **NounsAU and Klim (Big Shot Toys) – Prop consultants and contributors** Prop consultation by [NounsAU](https://twitter.com/nounsAU) community and [Big Shot Toys](https://twitter.com/bigshottoyworks). ![](https://hackmd.io/_uploads/rk4P9oJxp.jpg) ### About Variety - the Children's Charity: [Variety – the Children’s Charity](https://www.variety.org.au/vic/) stands as a global beacon of hope, with a network spanning 40 offices in 14 countries. Through the unwavering dedication and generosity of its community of supporters, millions of individual children worldwide have experienced improved lives. Variety - the Children's Charity Victoria is dedicated to assisting children who face challenges due to disability, disadvantage, or illness. The charity offers invaluable support to families and organisations by granting equipment, ranging from wheelchairs to all-abilities playgrounds, ensuring practical assistance reaches those in dire need. Beyond tangible aid, Variety runs transformative programs designed to educate and empower children who might otherwise be overlooked. Scholarships are also awarded to nurture the talents of children living with disadvantages or disabilities. And, Variety hosts events that infuse joy, light, and laughter into the lives of these children and their families – with our keystone event being the Variety Kids Xmas Party. Pioneering the intersection of charity and technology, Variety Victoria has been at the forefront of web 3 and crypto philanthropy in Australia. In addition to accepting crypto donations for over 2 years, their innovative approach includes, joining and submitting a successful proposal with Blueberry DAO, being recognised as the charity of choice for notable entities like NFT Melbourne and Oshi Gallery and being an active beneficiary of various NFT auctions. **Addressing comments in candidature** Thank you all so much for your amazing support and feedback! In regards to paid social advertising, external channels have been removed. Variety may contribute a small sum (est $50) to extend reach targeted to audiences. In regards to sustained funding, this is a one-off Nouns activation that could be repeated in future years and in future regions should the community wish to support it. ![](https://hackmd.io/_uploads/S1U3hjkgT.jpg) ![](https://hackmd.io/_uploads/rJrMGWnyp.png)

0x775db063…e4dcsent to0xf790a5f5…13652023-10-20·#18,389,565·0xcf8058cc…0b251d

0x775db063…e4dcsent to0xf790a5f5…13652023-10-20·#18,389,498·0xd2de3779…aa0d75

# A very Nounish ⌐◧-◧ Kids Xmas Party for 5,000 kids in need ## ![](https://hackmd.io/_uploads/H15-ixnya.png) *Imagine 5,000 kids, each with their own unique challenges, coming together in a space filled with laughter, joy, and acceptance. Decked out in noggles, experiencing Nouns stories, interacting with vibrant Nouns sculptures and characters, and immersing themselves in a world where disability, disadvantage, or illness doesn't define them. Instead, they're celebrated for their individuality and spirit, all while being introduced to the imaginative universe of Nouns. This is the magic of the Variety Kids Xmas Party, and with your support, we can make it an unforgettable experience.* ### Introduction: The Variety Kids Xmas Party is an annual event held in Melbourne, Victoria, Australia that brings joy and inclusion to over 5,000 Victorian children facing diverse challenges. We seek Nouns DAO's support of 28.99 ETH to enhance this iconic event, held across 39,000 square metres, with the Nouns bringing the FUN and ENTERTAINMENT, ensuring a memorable experience for all attendees including: * 5,000 kids in need * 3,000 parents and carers * 600 corporate volunteers * 100 VIP guests This year's party will be held in mid-December 2023. ![](https://hackmd.io/_uploads/SybKqjyga.jpg) ### ⌐◧-◧ Background: For over three decades, the Variety Kids Xmas Party has been a beacon of hope for kids in need. Held at the Melbourne Convention Exhibition Centre, this event has touched the lives of over 165,000 children since its inception in 1986. The massive event is completely FREE for 5,000 children and 3,000 carers to attend, ensuring that each child receives a gift and experiences an inclusive day of fun, activities, stage entertainment, carnival rides, all-abilities sport and an all-important visit from Santa. For many, this celebration is the only one they have during the Christmas season, and the gifts they receive at the party are often the only ones they receive. The Variety Kids Xmas Party is a safe space for children living with disabilities or experiencing disadvantage or illness, allowing them to be themselves without fear of judgment from their peers. This remarkable event is made possible by the dedication and hard work of the small Variety team and over 600 volunteers. ![](https://hackmd.io/_uploads/SkJSDa1xp.jpg) ### ⌐◧-◧ Profound Impact: The Variety Kids Xmas Party is more than just a day of fun; it's a lifeline for families who often feel isolated or overlooked. For many children, the event offers a rare opportunity to experience joy, laughter, and a sense of belonging. Parents often remark on the transformative effect of the party, noting the boost in their children's confidence and self-esteem. The ripple effect extends beyond the children to their families, providing them with a much-needed respite and the chance to see their children thrive in a supportive environment. The memories created during the party serve as a source of strength and inspiration for families throughout the year. ![](https://hackmd.io/_uploads/BkJ5cjkxT.jpg) ### ⌐◧-◧ Testimonials: "You have no idea what this means to us. Without Variety, we were having no Christmas." Kayla “Being on your own and battling to afford the basics, you are so conscious of trying to make Christmas special. I will be forever thankful that Variety did that for me and my boys this Christmas.” Shelly, parent of Jaxon and Dylan. To make the day even more special, each child receives a gift bag full of age-appropriate toys and games (including Nounish items) to take home and enjoy. For some children, this was the only gift they received that Christmas. ![](https://hackmd.io/_uploads/ryvQ5jklT.jpg) ### ⌐◧-◧ Videos and imagery: Watch the party in action – news coverage of last year's event [7 News Click here to play](https://www.youtube.com/watch?v=o8bpybGRlZY&themeRefresh=1) ![](https://hackmd.io/_uploads/H17HSTyea.png) [9 News Click here to play ](https://youtu.be/GXfgo3frPww) ![](https://hackmd.io/_uploads/BJx9B6yxa.png) Meet some of the families who attend and hear what it means to them [Click here to watch Seth & Teagan's Variety Story](https://www.youtube.com/watch?v=rhk80WxPSyk) ![](https://hackmd.io/_uploads/B1gBLaJea.png) **Click here to view our gallery** of [pictures of the day](https://photos.app.goo.gl/GATPZpPnU5TEy7nTA) ### ⌐◧-◧ A Nounish Christmas Deliverables: ![](https://hackmd.io/_uploads/S1AOkl6x6.png) To elevate the 2023 Variety Kids Xmas Party, we propose the Nouns brand activations in synchronicity with the Variety red branding where Nouns bring the FUN and ENTERTAINMENT! These activations include a standalone **Nouns Fun Zone** with Nounish activities, branding across the venue and the **Nouns Entertainment Zone** (which cover 80% of the venue space) with dedicated Nouns branding at a cost of 28.99 ETH. Deliverables include: * **Nouns Fun Zone**: A centrepiece that showcases the Nouns brand and its ethos including large scale foam Noggle sculpture and cut outs. * Distribution of **LO-FI Noggles** to attendees: A fun and interactive way for kids to engage with the Nouns brand. * Nouns Colouring-in Station: A **creative space** for children to colour and engage with Nouns-themed artworks. * A roving Nouns character costume: **roving character** are a hit with attendees and receive lots of photo requests! The character and Noun volunteers will hand out **Noggles** and **Nouns temporary tattoos**. * LEGO Nouns creation station – hosted by kid’s entertainers and **LEGO** experts **live-building giant Noggles** as well as a **kids creation station** for attendees create their favourite Nouns tokens to contribute to the Nouns sculpture. * **Nouns Entertainment Zone**: * From on stage entertainment (characters, dancers, magicians and more!) to carnival rides, all-abilities sports demonstrations, craft activities and the big man – SANTA – himself, Nouns will be bringing the entertainment to our 5,000 kids! Each area of the entertainment zone (venue wide) will be branded with Nouns corflute signs (Nouns Entertainment Zone) with Nouns brand ownership of the main stage through stage signage, on-stage screens, signage on grand stand seating, on-stage Noggles sculpture, Noggles signage on all carnival rides and activities across 39,000 square feet. * **Nouns Community Volunteers**: * An opportunity for members of the local Nouns community to take part and witness the Nounish party through volunteering for the event (all volunteers require a current Working with Children’s Check) as well as providing filming and documentation for distribution in the Nouns community ![](https://hackmd.io/_uploads/SJpH0RkxT.png) ### ⌐◧-◧ Value to Nouns DAO: By integrating the Nouns brand into the Variety Kids Xmas Party and its associated marketing campaign, we aim to increase brand awareness, foster a positive association with the Nouns community and create exposure for the DAO to our ongoing corporate partners who will be in attendance at an associated VIP event. This event will serve as a platform to showcase the Nouns brand's commitment to social causes and its ability to make a tangible difference in the lives of thousands, reaching a diverse and expansive audience through a large scale IRL experience amplified online and through media outreach. * Fun and Entertainment Zone activations as detail in previous section * Variety Kids Xmas Party – Powered by Nouns byline on all marketing, media and communication channels * Photo and video documentation of the event including a Nouns specific video story highlighting the event wide Nouns activations and funding est. views 5,000+ * Nouns logo on 600 volunteer t-shirts * Content creation, distribution and amplification on social media channels on all Variety Vic platforms and supporting Nouns channels post-event including Variety boosted post with est. 100,000 reach to targeted audiences. Variety main socials: * Instagram 3.4k followers * X 2.15k followers * Facebook 18k followers * Potential for mainstream media coverage (the party receives television and print media coverage) and submission to web 3 media outlets (Coin Telegraph, Chainsaw et al). Event releases plus specific story pitches centred on Nouns funding. Advertising space rate (ASR) for news stories is $37,500 for an audience on 377,000 per story and print $16,000 ASR for an audience of 566,000. Online article reach on Coin Telegraph exposure to 8M unique monthly visitors. * Invitation to four contributing Nouns community members to * Volunteer to assist with Nouns activations * Attend our corporate VIP morning tea overlooking the party followed by a tour of the party o Speech to over 100 Variety sponsors and major donors about Nouns, the DAO’s work and how to get involved by buying Nouns (contribution to long-term growth and prosperity of the Nouns project) plus networking at the VIP event * Opportunity to hand out Nouns merchandise * Exposure to celebrity sports people and entertainers on the day including crypto knowledgeable AFL players (crypto.com is a major AFL sponsor) and the local web3 community who have supported Variety in other ways * Exposure to 600 blue chip corporate volunteers from major banks, telcos and more on event set up day and event day. Inclusion of About Nouns blurb and video QR code in volunteer comms * Comprehensive post-event promotion detailing the impact and reach of the Nouns brand during the event ![](https://hackmd.io/_uploads/Hy_4qsyg6.jpg) ![](https://hackmd.io/_uploads/Sydqnskla.jpg) ![](https://hackmd.io/_uploads/H1O5y2JeT.jpg) ### ⌐◧-◧ Budget & Funding: Hosting an event as impactful as the Variety Kids Xmas Party, with over 8,000 people in attendance, requires a significant financial investment each year even with a number of suppliers providing their services at a greatly reduced cost or comped. On average, previous Xmas Parties have cost USD $160,000 and have been funded from Variety's non-profit funds. Variety is committed to continue to fund this event with the knowledge that it is crucial for thousands of families whose children are living with disabilities, illnesses, or experiencing disadvantages. It serves as a day of joy and inclusion, often providing the only Christmas celebration and gifts these children receive. For over three decades, this event has been sustained by year-round contributions from our dedicated individual of donors and fundraisers. The current cost-of-living crisis has intensified the needs of our most vulnerable families, increasing the demand for our support. Simultaneously, community donations have become less frequent, as they are no longer as possible for some individuals as they once were. If the Nouns prop passes to fund the 2023 event, the money previously allocated for it will be redirected to our individual grant program, which provides essential items like wheelchairs, communication devices, scholarships, education programs and assistance dogs for kids experiencing disadvantage or living with conditions including Cerebral Palsy, Down Syndrome, Autism, global development delay, muscular dystrophy, brain injury, spinal injury, rare and chronic disease and more. Variety – the Children’s Charity request a total of ~USDC 47,479 (28.99 ETH) to fund the Nouns brand fun and entertainment zones. Variety will be contributing ~USDC 113,000 to cover the balance of event costs. ![](https://hackmd.io/_uploads/ryuBcikxp.jpg) **BUDGET** * Entertainment – all on stage performers, Santa, dancers, character performers such as the Grinch and Real Dinosaurs, carnival rides including a ferris wheel, sideshow alley, Santa’s grotto, all-abilities sports activations, silent movie cinema, and main stage visual, LED screens, audio, staging, stage lighting & rigging **$32,511 USD/19.85 ETH** * Photography/filming and package creation **$3,219 USD/1.97 ETH** * Nouns Noggles - donated **$0 USD/0 ETH** * LEGO - donated **$0 USD/0 ETH** * Colouring sheets - printing **$645 USD/0.39 ETH** * Free standing foam Noggles sculpture **$645 USD/0.39 ETH** * Nouns signage x 25 **$804 USD/0.49 ETH** * Nouns character costume **$4,506 USD/2.75 ETH** * 600 Nouns branded tees worn by corporate volunteers across the venue **$3,862 USD/2.36 ETH** * 2,000 temporary Noggles tattoos **$1,287 USD/0.79 ETH** **TOTAL **$47,479** USD / **28.99** ETH** *** USD to ETH conversion correct at time of writing 19 September 2023 3.00pm AEST In addition Variety will be paying USD $128k (funded acorss the year by our donors) as follows * Catering extras (90% catering sponosor) $7,443 * Event management and non-main stage venue AV, staging & riigging $31,900 * Venue hire cost $15,400 * Gift bag of toys for every child $64,169 * Transport, freight, couriers and postage $2,951 * Staffing, logistics, and marketing $6,416 ![](https://hackmd.io/_uploads/B1L_0i1x6.jpg) ### ⌐◧-◧ The Team **Georgie Smith - Variety Project Lead** [Georgie](https://https://twitter.com/RoxbySmith) has a twenty-five-year career in not-for-profit fundraising, marketing and event management and currently leads Variety – the Children’s Charity digital innovation program including crypto philanthropy. The Variety Kids Xmas Party logistics are supported by our internal events, kids support and marketing team alongside Events Logistics Australia. **Blueberry DAO** [Blueberry DAO](https://twitter.com/blueberry_dao) supports children’s charities including Variety – the Children’s Charity, both a member of the DAO and a [recipient](https://nouns.build/dao/ethereum/0xa54D5b96C3223fBcb8EBf312D9C4908e45CE8c50/vote/0x68e0a403cf98b83cce2f040231a28906eac59ff8104bf9c3e2cf8a3b41dfa8a1) of a bikes for kids grant for a child in need. Blueberry DAO started with the help of a community grant from Nouncil. **NounsAU and Klim (Big Shot Toys) – Prop consultants and contributers** Prop consultation by [NounsAU](https://twitter.com/nounsAU) community and [Big Shot Toys](https://twitter.com/bigshottoyworks). ![](https://hackmd.io/_uploads/rk4P9oJxp.jpg) ### About Variety - the Children's Charity: [Variety – the Children’s Charity](https://www.variety.org.au/vic/) stands as a global beacon of hope, with a network spanning 40 offices in 14 countries. Through the unwavering dedication and generosity of its community of supporters, millions of individual children worldwide have experienced improved lives. Variety - the Children's Charity Victoria is dedicated to assisting children who face challenges due to disability, disadvantage, or illness. The charity offers invaluable support to families and organisations by granting equipment, ranging from wheelchairs to all-abilities playgrounds, ensuring practical assistance reaches those in dire need. Beyond tangible aid, Variety runs transformative programs designed to educate and empower children who might otherwise be overlooked. Scholarships are also awarded to nurture the talents of children living with disadvantages or disabilities. And, Variety hosts events that infuse joy, light, and laughter into the lives of these children and their families – with our keystone event being the Variety Kids Xmas Party. Pioneering the intersection of charity and technology, Variety Victoria has been at the forefront of web 3 and crypto philanthropy in Australia. In addition to accepting crypto donations for over 2 years, their innovative approach includes, joining and submitting a successful proposal with Blueberry DAO, being recognised as the charity of choice for notable entities like NFT Melbourne and Oshi Gallery and being an active beneficiary of various NFT auctions. ###Addressing comments in candidature Thank you all so much for your amazing support and feedback! In regards to paid social advertising, external channels have been removed. Variety may contribute a small sum (est $50) to extend reach targeted to audiences. In regards to sustained funding, this is a one-off Nouns activation that could be repeated in future years and in future regions should the community wish to support it. ![](https://hackmd.io/_uploads/S1U3hjkgT.jpg) ![](https://hackmd.io/_uploads/rJrMGWnyp.png)a-very-nounish---kids-xmas-party-for-5000-kids-in-need

0x775db063…e4dcsent to0xf790a5f5…13652023-10-06·#18,289,218·0x87f07e1a…e42258

# A very Nounish ⌐◧-◧ Kids Xmas Party for 5,000 kids in need ## ![](https://hackmd.io/_uploads/H15-ixnya.png) *Imagine 5,000 kids, each with their own unique challenges, coming together in a space filled with laughter, joy, and acceptance. Decked out in noggles, experiencing Nouns stories, interacting with vibrant Nouns sculptures and characters, and immersing themselves in a world where disability, disadvantage, or illness doesn't define them. Instead, they're celebrated for their individuality and spirit, all while being introduced to the imaginative universe of Nouns. This is the magic of the Variety Kids Xmas Party, and with your support, we can make it an unforgettable experience.* ### Introduction: The Variety Kids Xmas Party is an annual event held in Melbourne, Victoria, Australia that brings joy and inclusion to over 5,000 Victorian children facing diverse challenges. We seek Nouns DAO's support of 28.99 ETH to enhance this iconic event, held across 39,000 square metres, with the Nouns bringing the FUN and ENTERTAINMENT, ensuring a memorable experience for all attendees including: * 5,000 kids in need * 3,000 parents and carers * 600 corporate volunteers * 100 VIP guests This year's party will be held in mid-December 2023. ![](https://hackmd.io/_uploads/SybKqjyga.jpg) ### ⌐◧-◧ Background: For over three decades, the Variety Kids Xmas Party has been a beacon of hope for kids in need. Held at the Melbourne Convention Exhibition Centre, this event has touched the lives of over 165,000 children since its inception in 1986. The massive event is completely FREE for 5,000 children and 3,000 carers to attend, ensuring that each child receives a gift and experiences an inclusive day of fun, activities, stage entertainment, carnival rides, all-abilities sport and an all-important visit from Santa. For many, this celebration is the only one they have during the Christmas season, and the gifts they receive at the party are often the only ones they receive. The Variety Kids Xmas Party is a safe space for children living with disabilities or experiencing disadvantage or illness, allowing them to be themselves without fear of judgment from their peers. This remarkable event is made possible by the dedication and hard work of the small Variety team and over 600 volunteers. ![](https://hackmd.io/_uploads/SkJSDa1xp.jpg) ### ⌐◧-◧ Profound Impact: The Variety Kids Xmas Party is more than just a day of fun; it's a lifeline for families who often feel isolated or overlooked. For many children, the event offers a rare opportunity to experience joy, laughter, and a sense of belonging. Parents often remark on the transformative effect of the party, noting the boost in their children's confidence and self-esteem. The ripple effect extends beyond the children to their families, providing them with a much-needed respite and the chance to see their children thrive in a supportive environment. The memories created during the party serve as a source of strength and inspiration for families throughout the year. ![](https://hackmd.io/_uploads/BkJ5cjkxT.jpg) ### ⌐◧-◧ Testimonials: "You have no idea what this means to us. Without Variety, we were having no Christmas." Kayla “Being on your own and battling to afford the basics, you are so conscious of trying to make Christmas special. I will be forever thankful that Variety did that for me and my boys this Christmas.” Shelly, parent of Jaxon and Dylan. To make the day even more special, each child receives a gift bag full of age-appropriate toys and games (including Nounish items) to take home and enjoy. For some children, this was the only gift they received that Christmas. ![](https://hackmd.io/_uploads/ryvQ5jklT.jpg) ### ⌐◧-◧ Videos and imagery: Watch the party in action – news coverage of last year's event [7 News Click here to play](https://www.youtube.com/watch?v=o8bpybGRlZY&themeRefresh=1) ![](https://hackmd.io/_uploads/H17HSTyea.png) [9 News Click here to play ](https://youtu.be/GXfgo3frPww) ![](https://hackmd.io/_uploads/BJx9B6yxa.png) Meet some of the families who attend and hear what it means to them [Click here to watch Seth & Teagan's Variety Story](https://www.youtube.com/watch?v=rhk80WxPSyk) ![](https://hackmd.io/_uploads/B1gBLaJea.png) **Click here to view our gallery** of [pictures of the day](https://photos.app.goo.gl/GATPZpPnU5TEy7nTA) ### ⌐◧-◧ A Nounish Christmas Deliverables: ![](https://hackmd.io/_uploads/S1AOkl6x6.png) To elevate the 2023 Variety Kids Xmas Party, we propose the Nouns brand activations in synchronicity with the Variety red branding where Nouns bring the FUN and ENTERTAINMENT! These activations include a standalone **Nouns Fun Zone** with Nounish activities, branding across the venue and the **Nouns Entertainment Zone** (which cover 80% of the venue space) with dedicated Nouns branding at a cost of 28.99 ETH. Deliverables include: * **Nouns Fun Zone**: A centrepiece that showcases the Nouns brand and its ethos including large scale foam Noggle sculpture and cut outs. * Distribution of **LO-FI Noggles** to attendees: A fun and interactive way for kids to engage with the Nouns brand. * Nouns Colouring-in Station: A **creative space** for children to colour and engage with Nouns-themed artworks. * A roving Nouns character costume: **roving character** are a hit with attendees and receive lots of photo requests! The character and Noun volunteers will hand out **Noggles** and **Nouns temporary tattoos**. * LEGO Nouns creation station – hosted by kid’s entertainers and **LEGO** experts **live-building giant Noggles** as well as a **kids creation station** for attendees create their favourite Nouns tokens to contribute to the Nouns sculpture. * **Nouns Entertainment Zone**: * From on stage entertainment (characters, dancers, magicians and more!) to carnival rides, all-abilities sports demonstrations, craft activities and the big man – SANTA – himself, Nouns will be bringing the entertainment to our 5,000 kids! Each area of the entertainment zone (venue wide) will be branded with Nouns corflute signs (Nouns Entertainment Zone) with Nouns brand ownership of the main stage through stage signage, on-stage screens, signage on grand stand seating, on-stage Noggles sculpture, Noggles signage on all carnival rides and activities across 39,000 square feet. * **Nouns Community Volunteers**: * An opportunity for members of the local Nouns community to take part and witness the Nounish party through volunteering for the event (all volunteers require a current Working with Children’s Check) as well as providing filming and documentation for distribution in the Nouns community ![](https://hackmd.io/_uploads/SJpH0RkxT.png) ### ⌐◧-◧ Value to Nouns DAO: By integrating the Nouns brand into the Variety Kids Xmas Party and its associated marketing campaign, we aim to increase brand awareness, foster a positive association with the Nouns community and create exposure for the DAO to our ongoing corporate partners who will be in attendance at an associated VIP event. This event will serve as a platform to showcase the Nouns brand's commitment to social causes and its ability to make a tangible difference in the lives of thousands, reaching a diverse and expansive audience through a large scale IRL experience amplified online and through media outreach. * Fun and Entertainment Zone activations as detail in previous section * Variety Kids Xmas Party – Powered by Nouns byline on all marketing, media and communication channels * Photo and video documentation of the event including a Nouns specific video story highlighting the event wide Nouns activations and funding est. views 5,000+ * Nouns logo on 600 volunteer t-shirts * Content creation, distribution to and amplification on socials media channels on all Variety Vic platforms and supporting Nouns channels post-event including boosted post with est. 100,000 reach to targeted audiences and paid Coin Telegraph social boost to 1.9M subscribers on X. Variety main socials: * Instagram 3.4k followers * X 2.15k followers * Facebook 18k followers * Potential for mainstream media coverage (the party receives television and print media coverage) and submission to web 3 media outlets (Coin Telegraph, Chainsaw et al). Event releases plus specific story pitches centred on Nouns funding. Advertising space rate (ASR) for news stories is $37,500 for an audience on 377,000 per story and print $16,000 ASR for an audience of 566,000. Online article reach on Coin Telegraph exposure to 8M unique monthly visitors. * Invitation to four contributing Nouns community members to * Volunteer to assist with Nouns activations * Attend our corporate VIP morning tea overlooking the party followed by a tour of the party o Speech to over 100 Variety sponsors and major donors about Nouns, the DAO’s work and how to get involved by buying Nouns (contribution to long-term growth and prosperity of the Nouns project) plus networking at the VIP event * Opportunity to hand out Nouns merchandise * Exposure to celebrity sports people and entertainers on the day including crypto knowledgeable AFL players (crypto.com is a major AFL sponsor) and the local web3 community who have supported Variety in other ways * Exposure to 600 blue chip corporate volunteers from major banks, telcos and more on event set up day and event day. Inclusion of About Nouns blurb and video QR code in volunteer comms * Comprehensive post-event promotion detailing the impact and reach of the Nouns brand during the event ![](https://hackmd.io/_uploads/Hy_4qsyg6.jpg) ![](https://hackmd.io/_uploads/Sydqnskla.jpg) ![](https://hackmd.io/_uploads/H1O5y2JeT.jpg) ### ⌐◧-◧ Budget & Funding: Hosting an event as impactful as the Variety Kids Xmas Party, with over 8,000 people in attendance, requires a significant financial investment each year even with a number of suppliers providing their services at a greatly reduced cost or comped. On average, previous Xmas Parties have cost USD $160,000 and have been funded from Variety's non-profit funds. Variety is committed to continue to fund this event with the knowledge that it is crucial for thousands of families whose children are living with disabilities, illnesses, or experiencing disadvantages. It serves as a day of joy and inclusion, often providing the only Christmas celebration and gifts these children receive. For over three decades, this event has been sustained by year-round contributions from our dedicated individual of donors and fundraisers. The current cost-of-living crisis has intensified the needs of our most vulnerable families, increasing the demand for our support. Simultaneously, community donations have become less frequent, as they are no longer as possible for some individuals as they once were. If the Nouns prop passes to fund the 2023 event, the money previously allocated for it will be redirected to our individual grant program, which provides essential items like wheelchairs, communication devices, scholarships, education programs and assistance dogs for kids experiencing disadvantage or living with conditions including Cerebral Palsy, Down Syndrome, Autism, global development delay, muscular dystrophy, brain injury, spinal injury, rare and chronic disease and more. Variety – the Children’s Charity request a total of ~USDC 47,479 (28.99 ETH) to fund the Nouns brand fun and entertainment zones. Variety will be contributing ~USDC 113,000 to cover the balance of event costs. ![](https://hackmd.io/_uploads/ryuBcikxp.jpg) **BUDGET** * Entertainment – all on stage performers, Santa, dancers, character performers such as the Grinch and Real Dinosaurs, carnival rides including a ferris wheel, sideshow alley, Santa’s grotto, all-abilities sports activations, silent movie cinema, and main stage visual, LED screens, audio, staging, stage lighting & rigging **$32,511 USD/19.85 ETH** * Photography/filming and package creation **$3,219 USD/1.97 ETH** * Nouns Noggles - donated **$0 USD/0 ETH** * LEGO - donated **$0 USD/0 ETH** * Colouring sheets - printing **$645 USD/0.39 ETH** * Free standing foam Noggles sculpture **$645 USD/0.39 ETH** * Nouns signage x 25 **$804 USD/0.49 ETH** * Nouns character costume **$4,506 USD/2.75 ETH** * 600 Nouns branded tees worn by corporate volunteers across the venue **$3,862 USD/2.36 ETH** * 2,000 temporary Noggles tattoos **$1,287 USD/0.79 ETH** **TOTAL **$47,479** USD / **28.99** ETH** *** USD to ETH conversion correct at time of writing 19 September 2023 3.00pm AEST In addition Variety will be paying USD $128k (funded acorss the year by our donors) as follows * Catering extras (90% catering sponosor) $7,443 * Event management and non-main stage venue AV, staging & riigging $31,900 * Venue hire cost $15,400 * Gift bag of toys for every child $64,169 * Transport, freight, couriers and postage $2,951 * Staffing, logistics, and marketing $6,416 ![](https://hackmd.io/_uploads/B1L_0i1x6.jpg) ### ⌐◧-◧ The Team **Georgie Smith - Variety Project Lead** [Georgie](https://https://twitter.com/RoxbySmith) has a twenty-five-year career in not-for-profit fundraising, marketing and event management and currently leads Variety – the Children’s Charity digital innovation program including crypto philanthropy. The Variety Kids Xmas Party logistics are supported by our internal events, kids support and marketing team alongside Events Logistics Australia. **Blueberry DAO** [Blueberry DAO](https://twitter.com/blueberry_dao) supports children’s charities including Variety – the Children’s Charity, both a member of the DAO and a [recipient](https://nouns.build/dao/ethereum/0xa54D5b96C3223fBcb8EBf312D9C4908e45CE8c50/vote/0x68e0a403cf98b83cce2f040231a28906eac59ff8104bf9c3e2cf8a3b41dfa8a1) of a bikes for kids grant for a child in need. Blueberry DAO started with the help of a community grant from Nouncil. **NounsAU and Klim (Big Shot Toys) – Prop consultants and contributers** Prop consultation by [NounsAU](https://twitter.com/nounsAU) community and [Big Shot Toys](https://twitter.com/bigshottoyworks). ![](https://hackmd.io/_uploads/rk4P9oJxp.jpg) ### About Variety - the Children's Charity: [Variety – the Children’s Charity](https://www.variety.org.au/vic/) stands as a global beacon of hope, with a network spanning 40 offices in 14 countries. Through the unwavering dedication and generosity of its community of supporters, millions of individual children worldwide have experienced improved lives. Variety - the Children's Charity Victoria is dedicated to assisting children who face challenges due to disability, disadvantage, or illness. The charity offers invaluable support to families and organisations by granting equipment, ranging from wheelchairs to all-abilities playgrounds, ensuring practical assistance reaches those in dire need. Beyond tangible aid, Variety runs transformative programs designed to educate and empower children who might otherwise be overlooked. Scholarships are also awarded to nurture the talents of children living with disadvantages or disabilities. And, Variety hosts events that infuse joy, light, and laughter into the lives of these children and their families – with our keystone event being the Variety Kids Xmas Party. Pioneering the intersection of charity and technology, Variety Victoria has been at the forefront of web 3 and crypto philanthropy in Australia. In addition to accepting crypto donations for over 2 years, their innovative approach includes, joining and submitting a successful proposal with Blueberry DAO, being recognised as the charity of choice for notable entities like NFT Melbourne and Oshi Gallery and being an active beneficiary of various NFT auctions. ![](https://hackmd.io/_uploads/S1U3hjkgT.jpg) ![](https://hackmd.io/_uploads/rJrMGWnyp.png)a-very-nounish---kids-xmas-party-for-5000-kids-in-need

0x775db063…e4dcsent to0xf790a5f5…13652023-10-06·#18,288,773·0x7428e1ef…ddd294

# A very Nounish ⌐◧-◧ Kids Xmas Party for 5,000 kids in need ## A very Nounish ⌐◧-◧ Kids Xmas Party for 5,000 kids in need ![](https://hackmd.io/_uploads/H15-ixnya.png) *Imagine 5,000 kids, each with their own unique challenges, coming together in a space filled with laughter, joy, and acceptance. Decked out in noggles, experiencing Nouns stories, interacting with vibrant Nouns sculptures and characters, and immersing themselves in a world where disability, disadvantage, or illness doesn't define them. Instead, they're celebrated for their individuality and spirit, all while being introduced to the imaginative universe of Nouns. This is the magic of the Variety Kids Xmas Party, and with your support, we can make it an unforgettable experience.* ### Introduction: The Variety Kids Xmas Party is an annual event held in Melbourne, Victoria, Australia that brings joy and inclusion to over 5,000 Victorian children facing diverse challenges. We seek Nouns DAO's support of 28.99 ETH to enhance this iconic event, held across 39,000 square metres, with the Nouns bringing the FUN and ENTERTAINMENT, ensuring a memorable experience for all attendees including: * 5,000 kids in need * 3,000 parents and carers * 600 corporate volunteers * 100 VIP guests This year's party will be held in mid-December 2023. ![](https://hackmd.io/_uploads/SybKqjyga.jpg) ### ⌐◧-◧ Background: For over three decades, the Variety Kids Xmas Party has been a beacon of hope for kids in need. Held at the Melbourne Convention Exhibition Centre, this event has touched the lives of over 165,000 children since its inception in 1986. The massive event is completely FREE for 5,000 children and 3,000 carers to attend, ensuring that each child receives a gift and experiences an inclusive day of fun, activities, stage entertainment, carnival rides, all-abilities sport and an all-important visit from Santa. For many, this celebration is the only one they have during the Christmas season, and the gifts they receive at the party are often the only ones they receive. The Variety Kids Xmas Party is a safe space for children living with disabilities or experiencing disadvantage or illness, allowing them to be themselves without fear of judgment from their peers. This remarkable event is made possible by the dedication and hard work of the small Variety team and over 600 volunteers. ![](https://hackmd.io/_uploads/SkJSDa1xp.jpg) ### ⌐◧-◧ Profound Impact: The Variety Kids Xmas Party is more than just a day of fun; it's a lifeline for families who often feel isolated or overlooked. For many children, the event offers a rare opportunity to experience joy, laughter, and a sense of belonging. Parents often remark on the transformative effect of the party, noting the boost in their children's confidence and self-esteem. The ripple effect extends beyond the children to their families, providing them with a much-needed respite and the chance to see their children thrive in a supportive environment. The memories created during the party serve as a source of strength and inspiration for families throughout the year. ![](https://hackmd.io/_uploads/BkJ5cjkxT.jpg) ### ⌐◧-◧ Testimonials: "You have no idea what this means to us. Without Variety, we were having no Christmas." Kayla “Being on your own and battling to afford the basics, you are so conscious of trying to make Christmas special. I will be forever thankful that Variety did that for me and my boys this Christmas.” Shelly, parent of Jaxon and Dylan. To make the day even more special, each child receives a gift bag full of age-appropriate toys and games (including Nounish items) to take home and enjoy. For some children, this was the only gift they received that Christmas. ![](https://hackmd.io/_uploads/ryvQ5jklT.jpg) ### ⌐◧-◧ Videos and imagery: Watch the party in action – news coverage of last year's event [7 News Click here to play](https://www.youtube.com/watch?v=o8bpybGRlZY&themeRefresh=1) ![](https://hackmd.io/_uploads/H17HSTyea.png) [9 News Click here to play ](https://youtu.be/GXfgo3frPww) ![](https://hackmd.io/_uploads/BJx9B6yxa.png) Meet some of the families who attend and hear what it means to them [Click here to watch Seth & Teagan's Variety Story](https://www.youtube.com/watch?v=rhk80WxPSyk) ![](https://hackmd.io/_uploads/B1gBLaJea.png) **Click here to view our gallery** of [pictures of the day](https://photos.app.goo.gl/GATPZpPnU5TEy7nTA) ### ⌐◧-◧ A Nounish Christmas Deliverables: ![](https://hackmd.io/_uploads/S1AOkl6x6.png) To elevate the 2023 Variety Kids Xmas Party, we propose the Nouns brand activations in synchronicity with the Variety red branding where Nouns bring the FUN and ENTERTAINMENT! These activations include a standalone **Nouns Fun Zone** with Nounish activities, branding across the venue and the **Nouns Entertainment Zone** (which cover 80% of the venue space) with dedicated Nouns branding at a cost of 28.99 ETH. Deliverables include: * **Nouns Fun Zone**: A centrepiece that showcases the Nouns brand and its ethos including large scale foam Noggle sculpture and cut outs. * Distribution of **LO-FI Noggles** to attendees: A fun and interactive way for kids to engage with the Nouns brand. * Nouns Colouring-in Station: A **creative space** for children to colour and engage with Nouns-themed artworks. * A roving Nouns character costume: **roving character** are a hit with attendees and receive lots of photo requests! The character and Noun volunteers will hand out **Noggles** and **Nouns temporary tattoos**. * LEGO Nouns creation station – hosted by kid’s entertainers and **LEGO** experts **live-building giant Noggles** as well as a **kids creation station** for attendees create their favourite Nouns tokens to contribute to the Nouns sculpture. * **Nouns Entertainment Zone**: * From on stage entertainment (characters, dancers, magicians and more!) to carnival rides, all-abilities sports demonstrations, craft activities and the big man – SANTA – himself, Nouns will be bringing the entertainment to our 5,000 kids! Each area of the entertainment zone (venue wide) will be branded with Nouns corflute signs (Nouns Entertainment Zone) with Nouns brand ownership of the main stage through stage signage, on-stage screens, signage on grand stand seating, on-stage Noggles sculpture, Noggles signage on all carnival rides and activities across 39,000 square feet. * **Nouns Community Volunteers**: * An opportunity for members of the local Nouns community to take part and witness the Nounish party through volunteering for the event (all volunteers require a current Working with Children’s Check) as well as providing filming and documentation for distribution in the Nouns community ![](https://hackmd.io/_uploads/SJpH0RkxT.png) ### ⌐◧-◧ Value to Nouns DAO: By integrating the Nouns brand into the Variety Kids Xmas Party and its associated marketing campaign, we aim to increase brand awareness, foster a positive association with the Nouns community and create exposure for the DAO to our ongoing corporate partners who will be in attendance at an associated VIP event. This event will serve as a platform to showcase the Nouns brand's commitment to social causes and its ability to make a tangible difference in the lives of thousands, reaching a diverse and expansive audience through a large scale IRL experience amplified online and through media outreach. * Fun and Entertainment Zone activations as detail in previous section * Variety Kids Xmas Party – Powered by Nouns byline on all marketing, media and communication channels * Photo and video documentation of the event including a Nouns specific video story highlighting the event wide Nouns activations and funding est. views 5,000+ * Nouns logo on 600 volunteer t-shirts * Content creation, distribution to and amplification on socials media channels on all Variety Vic platforms and supporting Nouns channels post-event including boosted post with est. 100,000 reach to targeted audiences and paid Coin Telegraph social boost to 1.9M subscribers on X. Variety main socials: * Instagram 3.4k followers * X 2.15k followers * Facebook 18k followers * Potential for mainstream media coverage (the party receives television and print media coverage) and submission to web 3 media outlets (Coin Telegraph, Chainsaw et al). Event releases plus specific story pitches centred on Nouns funding. Advertising space rate (ASR) for news stories is $37,500 for an audience on 377,000 per story and print $16,000 ASR for an audience of 566,000. Online article reach on Coin Telegraph exposure to 8M unique monthly visitors. * Invitation to four contributing Nouns community members to * Volunteer to assist with Nouns activations * Attend our corporate VIP morning tea overlooking the party followed by a tour of the party o Speech to over 100 Variety sponsors and major donors about Nouns, the DAO’s work and how to get involved by buying Nouns (contribution to long-term growth and prosperity of the Nouns project) plus networking at the VIP event * Opportunity to hand out Nouns merchandise * Exposure to celebrity sports people and entertainers on the day including crypto knowledgeable AFL players (crypto.com is a major AFL sponsor) and the local web3 community who have supported Variety in other ways * Exposure to 600 blue chip corporate volunteers from major banks, telcos and more on event set up day and event day. Inclusion of About Nouns blurb and video QR code in volunteer comms * Comprehensive post-event promotion detailing the impact and reach of the Nouns brand during the event ![](https://hackmd.io/_uploads/Hy_4qsyg6.jpg) ![](https://hackmd.io/_uploads/Sydqnskla.jpg) ![](https://hackmd.io/_uploads/H1O5y2JeT.jpg) ### ⌐◧-◧ Budget & Funding: Hosting an event as impactful as the Variety Kids Xmas Party, with over 8,000 people in attendance, requires a significant financial investment each year even with a number of suppliers providing their services at a greatly reduced cost or comped. On average, previous Xmas Parties have cost USD $160,000 and have been funded from Variety's non-profit funds. Variety is committed to continue to fund this event with the knowledge that it is crucial for thousands of families whose children are living with disabilities, illnesses, or experiencing disadvantages. It serves as a day of joy and inclusion, often providing the only Christmas celebration and gifts these children receive. For over three decades, this event has been sustained by year-round contributions from our dedicated individual of donors and fundraisers. The current cost-of-living crisis has intensified the needs of our most vulnerable families, increasing the demand for our support. Simultaneously, community donations have become less frequent, as they are no longer as possible for some individuals as they once were. If the Nouns prop passes to fund the 2023 event, the money previously allocated for it will be redirected to our individual grant program, which provides essential items like wheelchairs, communication devices, scholarships, education programs and assistance dogs for kids experiencing disadvantage or living with conditions including Cerebral Palsy, Down Syndrome, Autism, global development delay, muscular dystrophy, brain injury, spinal injury, rare and chronic disease and more. Variety – the Children’s Charity request a total of ~USDC 47,479 (28.99 ETH) to fund the Nouns brand fun and entertainment zones. Variety will be contributing ~USDC 113,000 to cover the balance of event costs. ![](https://hackmd.io/_uploads/ryuBcikxp.jpg) | Item | USDC | ETH | | -------- | -------- | -------- | | Entertainment – all on stage performers, Santa, dancers, character performers such as the Grinch and Real Dinosaurs, carnival rides including a ferris wheel, sideshow alley, Santa’s grotto, all-abilities sports activations, silent movie cinema, and main stage visual, LED screens, audio, staging, stage lighting & rigging | $32,511 | 19.85 | | Photography/filming and package creation | $3,219 | 1.97 | | Nouns Noggles - donated | $0 | 0 | | Lego - donated | $0 | 0 | | Colouring sheets - printing | $645 | 0.39 | | Free standing foam Noggles sculpture | $645 | 0.39 | | Nouns signage x 25 | $804 | 0.49 | | Nouns character costume | $4,506 | 2.75 | | 600 Nouns branded tees worn by corporate volunteers across the venue | $3,862 | 2.36 | | 2,000 temporary Noggles tatoos | $1,287 | 0.79 | | **Total** | **$47,479** | **28.99** | *** USD to ETH conversion correct at time of writing 19 September 2023 3.00pm AEST In addition Variety will be paying USD $128k (funded acorss the year by our donors) as follows * Catering extras (90% catering sponosor) $7,443 * Event management and non-main stage venue AV, staging & riigging $31,900 * Venue hire cost $15,400 * Gift bag of toys for every child $64,169 * Transport, freight, couriers and postage $2,951 * Staffing, logistics, and marketing $6,416 ![](https://hackmd.io/_uploads/B1L_0i1x6.jpg) ### ⌐◧-◧ The Team **Georgie Smith - Variety Project Lead** [Georgie](https://https://twitter.com/RoxbySmith) has a twenty-five-year career in not-for-profit fundraising, marketing and event management and currently leads Variety – the Children’s Charity digital innovation program including crypto philanthropy. The Variety Kids Xmas Party logistics are supported by our internal events, kids support and marketing team alongside Events Logistics Australia. **Blueberry DAO** [Blueberry DAO](https://twitter.com/blueberry_dao) supports children’s charities including Variety – the Children’s Charity, both a member of the DAO and a [recipient](https://nouns.build/dao/ethereum/0xa54D5b96C3223fBcb8EBf312D9C4908e45CE8c50/vote/0x68e0a403cf98b83cce2f040231a28906eac59ff8104bf9c3e2cf8a3b41dfa8a1) of a bikes for kids grant for a child in need. Blueberry DAO started with the help of a community grant from Nouncil. **NounsAU and Klim (Big Shot Toys) – Prop consultants and contributers** Prop consultation by [NounsAU](https://twitter.com/nounsAU) community and [Big Shot Toys](https://twitter.com/bigshottoyworks). ![](https://hackmd.io/_uploads/rk4P9oJxp.jpg) ### About Variety - the Children's Charity: [Variety – the Children’s Charity](https://www.variety.org.au/vic/) stands as a global beacon of hope, with a network spanning 40 offices in 14 countries. Through the unwavering dedication and generosity of its community of supporters, millions of individual children worldwide have experienced improved lives. Variety - the Children's Charity Victoria is dedicated to assisting children who face challenges due to disability, disadvantage, or illness. The charity offers invaluable support to families and organisations by granting equipment, ranging from wheelchairs to all-abilities playgrounds, ensuring practical assistance reaches those in dire need. Beyond tangible aid, Variety runs transformative programs designed to educate and empower children who might otherwise be overlooked. Scholarships are also awarded to nurture the talents of children living with disadvantages or disabilities. And, Variety hosts events that infuse joy, light, and laughter into the lives of these children and their families – with our keystone event being the Variety Kids Xmas Party. Pioneering the intersection of charity and technology, Variety Victoria has been at the forefront of web 3 and crypto philanthropy in Australia. In addition to accepting crypto donations for over 2 years, their innovative approach includes, joining and submitting a successful proposal with Blueberry DAO, being recognised as the charity of choice for notable entities like NFT Melbourne and Oshi Gallery and being an active beneficiary of various NFT auctions. ![](https://hackmd.io/_uploads/S1U3hjkgT.jpg) ![](https://hackmd.io/_uploads/rJrMGWnyp.png)a-very-nounish---kids-xmas-party-for-5000-kids-in-need

0x775db063…e4dcsent to0x4f1f4711…25242023-06-16·#17,488,860·0x5df67c2f…d6f0ba

As someone who has been involved with this program for many years, I have personally witnessed the direct impact of something as simple as a bike for disadvantaged kids - the moment a bike is handed over is always incredibly special. From the initial joy and pride of owning their very own bike to the testimonials we receive later - inclusion with friends, getting out and about with the community and spending time outdoors together as a family, often for the first time as in the case of Brodie and Kye who's story you can watch in the prop. We are thrilled to join Blueberry DAO to provide continued positive impact for kids in need. Georgie, Variety - the Children's Charity

0x775db063…e4dcsent to0x4f1f4711…25242023-06-14·#17,476,725·0xfa0622c7…5f2b62

A brand new bike helmet and lock for a child experiencing disadvantage with Variety Bikes for Kids&&![](https://dhgm4ffncnbwt.cloudfront.net/2acfb26c0f33f8216fd765a3efed6f65.jpg) ### TL;DR Variety – the Children’s Charity are submitting a proposal to Blueberry DAO to consider funding a bike, helmet and lock through our Variety Bikes for Kids program for a child experiencing disadvantage who would otherwise miss out. Community and connection are important to us - the moment a child receives their brand-new bike is magical and we’d love you to share in this joy. The funded bike would be personally handed over by the Blueberry DAO team to a child on our waitlist at a Nouns branded venue (or the Variety office) in Melbourne. Each bike package costs $245 AUD or 0.095 ETH (market value at time of submission). ### About Variety – the Children’s Charity Variety - the Children's Charity changes the lives of kids living with disability, illness or experiencing disadvantage. Variety provides support through the provision of grants for a range of equipment - such as wheelchairs, communication devices or all-abilities playgrounds - to provide practical help to kids, schools and organisations. We run programs to educate and empower kids who are falling through the cracks. We give scholarships to encourage the talents of kids living with disability or experiencing disadvantage. And last but certainly not least, we hold kids’ events to bring joy, light and laughter to children in need and their families. Variety was started by a group of entertainers and artists in 1920’s America when a baby named Catherine was abandoned in a theatre, discovered by the group who called themselves “The Variety Club”. The group began fundraising to support Catherine and eventually other children. Their good work spread across the US and eventually the world – Variety now operates in 13 countries through 40 offices and has changed the lives of millions of kids across the globe. This proposal is being submitted by Variety – the Children’s Charity Victoria, Australia, who have taken the lead on crypto philanthropy. Our historical links to the arts, innovation and values led us to join Blueberry DAO to support the work of LilPurpberry in their quest to support children’s charities. ### About Variety Bikes for Kids Since its beginnings 21 years ago, Variety Bikes for Kids has provided over 13,000 bikes for kids who would otherwise miss out. Thanks to our incredible supporters, these thousands of kids have experienced the joy, happiness, and physical benefits of owning their very own bike. A simple item that many of us take for granted. With the cost of living crisis, now more than ever, families are under increased strain to cover essential items, meaning more kids will miss out on the freedom, joy, independence, and inclusion of owning a bike. Childhood cycling can bring lifelong benefits: - Physically challenging, cycling builds fitness and endurance, and gets kids out and about enjoying the outdoors. - Sets up lifelong healthy activity habits. - Improves mental health. - Physical activity is positively related to higher academic performance in children. - Owning a bike empowers children that would otherwise miss out to learn how to ride, be independent, build self-confidence, be included with friends. - Bike riding is a positive strategy to support self-confidence, depression, anxiety, and stress, allowing the students to move during the day. This is vital to increase engagement and encourage academic success. And of course the simple joy and freedom owning a bike can bring! But don’t just take it from us. Here’s what the kids are saying: “Having my own bike is really awesome! Last weekend my Dad and I rode all the way to the beach, how cool is that!” – Ana, Age 10 “I used to hate going to school because it was such a long walk. But now that I have a bike, I actually look forward to it!” – Dan, Age 14 “I never thought I'd have my own bike, but thanks to Variety now I have one! I can go anywhere I want and explore with my friends.” – Maria, Age 13 [**Click here to watch the impact receiving a bike had for Deanne and her family ** ](https://www.youtube.com/watch?v=8xx01MZYk2k) ### The Proposal Variety is requesting a partnership with Blueberry DAO to fund a full bike package of a bike, helmet and lock to be presented to a child on our wait list. The family under consideration are experiencing ongoing disadvantage. A bike would bring much-needed joy, inclusion with friends and classmates and all the physical and mental benefits owning a bike can bring. Variety believe kids deserve the best for safety and self-esteem. That's what we purchase quality bikes from Anaconda to make sure kids can enjoy their bikes for years to come. Built for durability, in time, these bikes can even be passed on to siblings or friends. Variety Bikes for Kids are selected and assembled with the care we show to kids. A full bike package costs $245 AUD or 0.095 ETH (market value at time of submission). ### The Presentation and Promotion of Blueberry DAOs Support Variety proposes the funded bike be presented to the recipient at a Nouns branded venue (e.g. Nouns Deli or Nounish Studios) or the Variety office in Port Melbourne co-branded with Blueberry DAO and Variety and of course a whole lot of fun and smiles with famous Nouns glasses.' The presentation will be supported by a video and photo shoot with the Nouns community, PR campaign to local mainstream and Web 3 media and amplified across social media by all stakeholders including the Variety channels with a total audience of over 22,000 followers. The presentation date will be confirmed on availability of Blueberry DAO team and the recipient family. Timeline 1 – 2 months after approval. ### An Ongoing Relationship The team at Variety – the Children’s Charity are thrilled to be part of Blueberry DAO and look forward to contributing our expertise in fundraising, philanthropy and supporting kids in need to the community. We look forward to growing together. ### References [Learn more about Variety Bikes for Kids ](https://fundraise.variety.org.au/event/bikesforkids/) [Learn more about our crypto philanthropy program ](https://fundraise.variety.org.au/donatecrypto) [Read our financials and annual reports ](https://www.variety.org.au/vic/about/financials/) [Follow us on Twitter @VarietyVic](https://twitter.com/varietyvic) ![](https://dhgm4ffncnbwt.cloudfront.net/4dpl1ujwa68048.png)

0x775db063…e4dcsent to0x4f1f4711…25242023-06-14·#17,476,723·0xa4783645…1f5274