memoscan

0x8ac3…5987

All memos sent from and to 0x8ac3…5987.
0x8ac3ecf6…5987sent to0x6f3e6272…223d·#22,348,953·0x12e72808…892ad2
+1 > These guys are passionate about Pokémon and Nouns. Glad I got to meet the team at Nouns House! Watching them have fun and be super nounish makes this prop a no-brainer. They self-funded a trip to Brazil, will likely earn below market rates, and create great content. Hell yes from me!
0x8ac3ecf6…5987sent to0x6f3e6272…223d·#22,347,742·0xb63d171e…0bf701
I have a lot of trust in Ricky the team, they have proven themselves great builders and stewards for Nouns. Definitely worth experimenting with this model here. +1 > I decided to sponsor this proposal because it reflects the kind of impact I believe Nouns DAO should be making in the world. The collaboration on the social side is powerful—bringing nonprofits, educators, and creators together is exactly how we keep evolving and building awareness around the real opportunities in Web3. > > Surf for Good gets it. They’ve rooted their work in community and are now ready to grow in a way that inspires more small cities to come on-chain through real, positive impact. This is a grassroots initiative with real roots—and big vision. > This proposal isn’t just about Búzios. It’s about planting a model that can be replicated anywhere. When nonprofits, educators, artists, and just awesome humans come together with a shared purpose, it becomes onboarding done right: with care, with context, and with community at the center. > > Búzios is a symbol, but the movement goes far beyond geography. I remember realizing NFTs could mean voice and votes—way back during the Hic et Nunc days. That moment made everything click. This proposal can make it click for a bunch of new people. > And shoutout to Rickyday, who’s already shown himself to be a thoughtful and valuable contributor to the DAO. He brings creativity, clarity, and heart to everything he touches. > Nouns should continue being a place people land when they first enter Web3, and this proposal absolutely captures that spirit. > > Proud to sponsor, and proud to vote YES. NOUNS CAN EMPOWER.
> When we empower communities like this, the effect is exponential. > > — Noun #542 | Dreamland Guardian | Instituto Skate Cuida
0x8ac3ecf6…5987sent to0x6f3e6272…223d·#22,295,824·0xdd4e279c…58c6ea
God help us if we aren’t allowed to pass a simple prop for someone to check in on other passed proposals. Maybe we should pass that suit trait afterall. Excited for Nouns LLC +1 > Even if I was of the opinion that Bix has the necessary demeanor for a role of this nature, which I don't, I've witnessed her be unreliable in fulfilling her promises on multiple occasions > > Setting aside those unfortunately personal aspects, this proposal - yet again - creates a de facto Administrator with indeterminate fiduciary obligations to the DUNA. > > The authors of the DUNA legislation have been abundantly clear that this is not how DUNAs should be structured, that we are creating unnecessary legal risk, and that we should pursue a different legal entity if this is how we intend to empower individuals! > (see the Administrators section of this article: https://cowrie.io/articles/part-3 and the definition of Administrators on the 2nd page of the legislation: https://www.wyoleg.gov/2024/Introduced/SF0050.pdf) > > Rather than continue to play with fire, (by fire I mean agency & securities law,) we'd be better served to explore more robust onchain accountability mechanisms, like milestone based payments tied to propdates and clawback mechanisms along the lines of stream cancellations.
0x8ac3ecf6…5987sent to0x6f3e6272…223d·#22,245,187·0xfb713619…39f633
+1 > after four years of shots on goal(s), it is clear to me that the best of nouns is its people. having mechanisms that attract, reward and retain old and new is important! it is what keeps the wheel churning. > > through building prop house and rounds, i've learned a lot -- all of which we can see in flows (and a whole lot more!). these types of systems are what allow us to continue to grow the bottoms-up community that is nouns. > > rocketman and riderway are talented builders who deserve our vote of confidence to continue to do what they do best. good luck!
0x8ac3ecf6…5987sent to0x6f3e6272…223d·#22,226,783·0x2f008510…80cbac
This, plus would prefer more established members of the community to run this initiative initially. +1 > this can't be accomplished onchain so a prop is unnecessary -- this should be part of the DUNA admin purview
0x8ac3ecf6…5987sent to0x6f3e6272…223d·#21,831,940·0x6cf82162…0009e4
+1 > I’m still not sure if Nouns Fair should be included in this proposal or proposed separately later, as it will probably happen anyway, but this crew knows how to build Nouns as a brand and a community, and we should keep funding them. Vamos!
0x8ac3ecf6…5987sent to0xf790a5f5…1365·#21,730,863·0x754ad054…16cd3a
nouns-x-pokmon-unite--Met the team IRL and they are passionate and reliable. Exactly the kind of grassroot movement nouns should be backing. This is a very fair budget for a year’s operation, confident they can deliver a lot of value to nouns
0x8ac3ecf6…5987sent to0xf790a5f5…1365·#21,730,245·0x117ebe30…0164c4
nouns-x-pokmon-unite--Met the team IRL and they are passionate and reliable. Exactly the kind of grassroot movement nouns should be backing. This is a very fair budget for a year’s operation, confident they can deliver a lot of value to nouns
0x8ac3ecf6…5987sent to0x6f3e6272…223d·#21,423,389·0x6a3978e6…2aae12
We need to start making some waves outside our nounish bubble. Governance might be a way to do it. It is still one of our main strenghts compared to other projects. Keep the fire burning.
0x8ac3ecf6…5987sent to0x6f3e6272…223d·#21,423,368·0x8df84c1b…ca1e3c
We're passing props from from people that are barely involved with nouns. Choosing to support long-time, commited builders whom I know will have Nouns interest as a priority. Good luck!
0x8ac3ecf6…5987sent to0x6f3e6272…223d·#21,251,873·0x8d0e9cdd…90617f
A doc on Chris would be awesome! One of our most nounish and based builders! Better distrbution and impact is something I would love to see happen asap. Even if it means adding more funds for a marketing campign/distribution strategy. But I'm totally fine with funding a few more of these for our most influential builders - the value is definitely there imo. GL!
0x8ac3ecf6…5987sent to0x6f3e6272…223d·#21,171,888·0xf5e9ac4d…e83919
I'm a big fan of Mono Lex and the amigos. However I believe we should stop giving out treasury nouns. We are feeding a narrative that you don't ever have to buy a noun on the auction because you can always get it as compensation or retro. That narrative will keep eating away at the nft monetary value. I know 2 people who considered buying a noun at auction but were disincentivized seeing as there were many pathways to getting one for "free". I say we burn 90% of treasury nouns. Owning a noun should have a weight to it, a stake. That's way so many gifted and delegated nouns never vote. I doubt this would be the case here, but imo we need to change our stance completely, and now.
0x8ac3ecf6…5987sent to0x6f3e6272…223d·#21,171,815·0x012fba3c…a90110
+1 > Absolutely, this is one of our most impactful and valuable projects. It’s truly incredible that we, as Nouns, have produced an animation of this caliber! No other NFT project has come close to the value we’re creating through initiatives like this one. It would be an immense mistake to not see it through. > > Next we just need to get it in front of more people. And we’ll get there, in due time. > > Thank you to Supriyo and Atrium for all the great work so far!
0x8ac3ecf6…5987sent to0xf790a5f5…1365·#21,139,418·0xe002f8c1…928796
Absolutely, this is one of our most impactful and valuable projects. It’s truly incredible that we, as Nouns, have produced an animation of this caliber! No other NFT project has come close to the value we’re creating through initiatives like this one. It would be an immense mistake to not see it through. Next we just need to get it in front of more people. And we’ll get there, in due time. Thank you to Supriyo and Atrium for all the great work so far!
0x8ac3ecf6…5987sent to0xf790a5f5…1365·#20,985,508·0x2a1781e2…33f48f
To me a part of nouns dies with the duna, a part of what made me fall in love with this project in the first place. The part that made this such a wild experiment, a fully decentralized governing body functioning on the blockchain, where code is the ultimate law. Don't get me wrong, I'm 100% confident that for Nouns AS A BRAND, converting to a duna is the best possible path. It's that path that massively increases the chances of having widespread and long lasting impact. But that does not necessarily mean it's the right decision. Maybe running out of funds would have been a more beautiful ending to nouns. Being a true experiment till the bitter end, fully sticking to its core principles. Carving the path for new experiments to be born, as we have started to see already… Something I still struggle with is the sense of urgency around the DUNA. I'm not sure if things are being kept from the community, but I don't see a solid argument that justifies the urgency and gravity presented. It looks like a decision based on U.S. regulatory threats, which ignores many other thriving nounish communities around the globe which don't need or may not want to be associated with that. I just wish there was more clarity here. Either way,as I've said once before, the outcome of this proposal has long been decided, long before many of the community even knew about it. I don't see many merits in pushing for another direction at this point. For me it’s about making peace with this new direction. I truly love Nouns and everything we’ve built as a community. It’s remarkable. And while I know projects will continue to evolve under this new structure (including the ones I’m involved with), it feels like a shift away from some of what made us so unique. I wish onchain was still our ultimate truth. Code, immutable.
0x8ac3ecf6…5987sent to0xbebaf868…d741·#20,787,753·0x25f1c83e…b24644
**@playdna_** - A collective of individuals collaborating on a mission to make Nouns playable. **PlayDNA is FOR**. See below for our collective vote with reason (*[TheBower](https://warpcast.com/thebower.eth), [JP](https://warpcast.com/eusoujp.eth), [FabValle](https://warpcast.com/fabvalle.eth), [joaoborges](https://warpcast.com/joaoborges)*): We love this concept! Very cypherpunk and in line with nounsish ethos. W believe Nouns about experimenting and pushing the boundries of the traditional way of doing things. We hope to see a V2 with some adjutments based on others' feedback, don't let this idea die!
0x8ac3ecf6…5987sent to0xbebaf868…d741·#20,728,000·0x7e74234f…8b5106
+1 > my vote is less for the app experience and more to support nouns discovery through a enthusiastic community that is leveraging media and social to evangelize nouns. my one request if this is approved is that the builders provide regular updates so we can see their progress and celebrate it.
0x8ac3ecf6…5987sent to0xbebaf868…d741·#20,722,752·0x8d86f966…4bc223
Thank you to the community for entrusting us with creating a permanent nounish IRL location! We are beyond excited to host our communities here and create massive value for our brand. ⌐◨-◨
0x8ac3ecf6…5987sent to0xbebaf868…d741·#20,677,669·0x900d85ba…03fd9d
Hey, Tom, Willy and team! First off, being the only team to deliver an MLP in just three months is already a strong reason for you guys to secure another round of funding. We think Nounspace is a great product with a lot of potential, and since Nouns has committed a lot into building a nounish Farcaster client, it makes sense to back the team that’s delivering. Although the team’s passion is clear, we’re not entirely confident that Nounspace will reach self-sustainability within the next six months, especially considering the projected revenue. We're voting FOR because we want to see you keep building, but we strongly recommend revisiting the business plan and refining the path toward self-sustainability.
0x8ac3ecf6…5987sent to0xbebaf868…d741·#20,672,515·0x69afd0fc…36ac12
sendOrRegisterDebt(address,uint256)6(# Nouns House V2 - Keep IRL Weird **V2 Updates:** We appreciate all the feedback we received from the DAO. We are still committed to building Nouns House **forever**, creating a home for nounish folk, events, activations and other communities that resonate with us. With that in mind we've made significant adjustments to the Prop, scaling down on a few items to lower the overall budget: - **Postponing the Creator Zone and Coworking Area:** This allows us to reduce the construction budget and concentrate our initial efforts on the Events Area and Nouns Esports Arena. - **Eliminating overheads request:** We’ve scaled back to include only a 3-month buffer to cover the construction period when the venue will be closed. - **Operational guarantee by Login eXP:** They will guarantee all operational costs, ensuring the sustainability of Nouns House for years to come. - **Community events budget:** We’ve adjusted the budget to cover 1 year of nounish community events, as detailed in the events section. These changes bring the overall budget down to $385K, focusing our resources on the most impactful areas and activations, while mantaining a successful and sustained operation. ![HEADER](https://i.imgur.com/Fj1quxv.png) --- **tl;dr** For the past two years, Nouns has funded public goods, ranging from governance platforms to open-source brands. What if we could take this further by providing physical infrastructure for Nouns and communities that resonate with us? We are asking $385K to bring Nouns into everyday life, creating a physical hub dedicated to promoting our values through culture, technology, events, and community projects. **It will be the way for people to interact with the Nouniverse via a sustainable business, forever.** In order to bring Nouns House to life, we will completely rename and revamp an existing venue - [@LoginEXP](https://www.instagram.com/loginexp/?hl=en), a leading gaming hub and bar, with over 50,000 monthly foot traffic and 2,000+ recurring visitors. It is located in one of the most visited neighborhoods in São Paulo, Brazil, the world's fourth-largest city. ![GIF-TEASER](https://i.imgur.com/tGQsaJ4.gif) *(Click *[HERE](https://vimeo.com/1001594499)* to watch the teaser)* **We are seeking funding to permanently rename and remodel the massive space into Nouns House, a nounish, public good landmark**. The venue will be upgraded with an events area and a gaming arena, and set to host a calendar full of events, including hackathons, conventions, and workshops. This will be a one-time investment from Nouns, the venue is already profitable and we are confident that with a smaller makeover we can maintain and increase the revenue flow. ## The Venue Currently, [@LoginEXP](https://www.instagram.com/loginexp/?hl=en) is already a popular venue for gamers and creators in Brazil, attracting over 2,000 visitors monthly and hosting several high-profile events with partners like Riot Games and Monster. Our plan is to **completely rebrand to Nouns House and remodel the space to attract a wider audience, from web3 enthusiasts, to startups, and creative builders.** - **Community/Events Area** ![COMPARE-1](https://i.imgur.com/0Hgc7h7.png) ![SLIDE](https://i.imgur.com/RvDw5zQ.gif) This will be our main gathering space, it is a fully modular area where most of the events will be hosted (workshops, meetups, tournaments, hackathons, artist showcases). ![COMPARE-2](https://i.imgur.com/idkPELO.png) During weekdays it will serve as a dynamic hangout spot where visitors can eat, relax and connect. - **Bar Area** The venue will feature a main bar and social area, completing our events space. It has a massive 12,400 square inch screen, ideal for tournaments, watch parties, and dynamic footage during events. ![BAR](https://i.imgur.com/DebJlVQ.png) Here we'll serve a range of food and drinks, including items inspired by and directly tied to Nouns lore, such as Public Good Beer. - **Nouns Esports Arena** ![BANNER-ESPORTS](https://i.imgur.com/fhJnXSO.png) We are excited to partner with Nouns Esports to create the first, fully nounish, Nouns Esports Arena! It will feature a 5x5 face-to-face PC layout with live streaming capabilities, allowing us to host **tournaments, bootcamps, game launch events and collaborate with Nouns Esports creators.** ![ARENA](https://i.imgur.com/BbHzLyB.png) Our first collaboration with Nouns Esports will involve hosting a series of special events with [Taki](https://www.instagram.com/soy_taki/?hl=en) - a Nouns Esports, Brazilian, gaming content creator with a huge gaming following: ![EVENTS-TAKI](https://i.imgur.com/CmdEUDe.png) ## Events Nouns House will count on year-round activations of the space, including workshops, hackathons, meetups, conferences, tournaments and more. We have laid out several events for the first year of operation s. **Community Collabs:** Events organized in partnership with communities, placing Nouns House as the "home of web3". ![COLLABS](https://i.imgur.com/TChDeT0.png) **Nouns House Originals:** Content and IPs created by the team with the goal of communicating nounish culture to the world. ![EVENTS-2](https://i.imgur.com/EJakjK2.png) **B2B Partnerships:** Events organized in partnership with major companies in the web3, gaming, and tech ecosystems, as we have done before. ![PARTNERS](https://i.imgur.com/WFCYWRG.png) We already hosted a Base meetup at the venue, bringing over 80 builders for a night of talks, networking and nounish vibes! ![](https://i.imgur.com/F2l4xNW.gif) *(Click *[HERE](https://x.com/playdna_/status/1823780469185634478)* to watch the full video of our recent Base meetup held at the venue)* **With the above combined we already have more than 9 recurring events confirmed.** We invite everyone to join in and also host an event at Nouns House. ![GIF-BASE](https://i.imgur.com/POxtFLL.png) ## Global Impact Nouns House won't be limited to IRL experiences. We are bringing several integrations to also feature an online and onchain presence: - **Mint Machine** We are building a literal Mint Machine - a large interactive totem, where visitors can create, or submit their creations and mint them onchain as an open edition. The mints will be generated through the Nouns House address, creating a curated collection of original, nounish, art. \**The proceeds from minting fees will be fully sent to each artist.* - **Socials/Marketing** Focusing our efforts on Farcaster and X, we will regularly share updates, event highlights, and behind-the-scenes. Most events will also be live-streamed, enabling people from all over the world to participate. **Our objective is to showcase Nouns House as a success case to the web3 ecosystem and beyond.** ## Business Model The current model thrives by offering a space for gamers and creators, hosting events, and Food & Beverage services. As we expand and turn into Nouns House, we'll add new revenue streams including more events, sponsorships, and venue rental. LoginEXP already has partnerships with top gaming and entertainment brands, and we aim to secure new partnerships with major web3 and tech brands. **We are pleased to announce Ledger will be a day-1 partner of Nouns House, hosting events and having a permanent presence in the venue.** ![](https://i.imgur.com/lBw5HIR.png) Below we describe our most impactful revenue streams: - **Brand Sponsorships:** As we're leveraging our position as a national hub for web3, gaming, and tech communities, global brands recognize the value of being part of our ecosystem and pay for custom activations and spaces within our venue. We will also keep current venue sponsorship deals with brands like Corsair, Heineken, Monster and Ballantine's. - **B2B Events:** The venue will host corporate events, product launches, and meetups. These events provide a substantial revenue stream through venue hire fees and associated services. Below are some of the brands who have hosted events at Login before: ![CLIENTS](https://i.imgur.com/gy0NaHC.gif) - **Food & Beverage:** Our venue will feature a restaurant and bar offering a range of food and drinks daily. Currently the venue generates $120,000 annually from Food & Beverage services, with the increased usage, we project a 40% revenue boost. ## Business Plan & Budget **PlayDNA are partnering with LoginEXP and committing $588,000 USD annually, covering all of the operation's costs, including staff, products and fixed costs** On top of that **Login are committing their property** at the heart of São Paulo to be transformed into Nouns House permanently, valued at \~$600,000 USD, which also saves the project an estimated $10,000 USD/month in rent, compared to leasing a similarly sized space. **Existing Commitments:** $588,000 USD in cash contributions from LoginEXP and PlayDNA + property at the heart of São Paulo valued at \~$600,000 USD ![COMMITMENTS](https://i.imgur.com/RinZ0PR.png) **Ask:** We are requesting $385K from Nouns to complete the funding necessary for this project, as follows: ![BUDGET](https://i.imgur.com/qVQ85Uh.png) This will enable us to fully realize this vision, permanently transforming the space into a landmark that embodies nounish values and attracts a global audience. We are also committing 5% of net profits to be returned to the DAO via the daily auction. Any Nouns acquired will be used to incentivize our community via delegations. This will be a one-time investment from Nouns, the venue is already profitable and we are confident that with a smaller makeover we can maintain and increase the revenue. [Here](https://docs.google.com/spreadsheets/d/1iX3iy2S4XXob70nMMAMWIiLHC-D7IYE0GsNkP5PVPO4/edit#gid=738836218)** you can find the complete Business Plan.** ## Team **PlayDNA:** ![TEAM](https://i.imgur.com/z3q76A0.png) We are a team dedicated to pushing the Nouns ecosystem forward with impactful projects that embrace the nounish ethos. We've worked on initiatives like the Ledger partnership, Nogglers Series, Prop House IRL, Nouns in Rio and several other smaller contributions to the nounish ecosystem. - [TheBower](https://twitter.com/thebower_): Bower is an experienced producer and operator, having led projects at music festivals such as Electric Daisy Carnival and Ultra Music Festival. He also worked as a producer for Ampfy, a top marketing agency in Brazil, leading clients project execution. Bower is deeply connected with web3 and DAOs, being an active participant in Nouns governance and producing several projects such as Nogglers Animated Series, Nouns X Ledger Partnership, and Nouns Esports Brasil. He has been involved in the crypto industry since 2015, having a deep understanding of the technology and its culture. - [JP](https://twitter.com/eusou_jp): Obsessed with having ideas and bringing them to life, with a marketing and branding background working for tech companies and startups, also a motion designer with over ten years of experience. For more than two years, exclusively building Nouns and its community in Brazil, has been behind some of the most creative and successful projects, such as Public Good Beer, the Ledger collab, Nogglers series, and many more. Was the first to reach over one million views on a nounish content, created the first-ever nounish treasure hunt, and took Prop House IRL. Co-founded PlayDNA to start a new chapter in the nounish adventure, building and making history alongside the best builders in the space. Also leading Nouns in Rio, the movement to proliferate ⌐◨-◨ in the Wonderful City. - [João Borges](https://www.linkedin.com/in/joaoborgesjr/) Involved in crypto since 2017 and a prominent leader in the blockchain industry in Brazil, Borges co-founded BAYZ, one of the largest community builders and publishers of Web3 games in Latin America, generating 7-digit revenue in its first year of operations. Prior to co-founding BAYZ, Borges served as the Head of Innovation and Mobile Esports at INTZ, Brazil’s premier esports powerhouse. Under his leadership, INTZ became the first esports organization in Brazil to invest professionally in mobile games. He currently serves as a lecturer and mentor for programs such as Startup Weekend, FRST Falconi, and Gama Experience. He was also listed in Forbes Under 30 in 2022. Borges is an active contributor to Nouns DAO, co-founder of PlayDNA, and contributed to many proposals in the ecosystem, including the official global collaboration between Ledger and Nouns, Nouns Esports/BR, and more. **LoginEXP:** - [Victor Takahassi:](https://www.linkedin.com/in/victornaka/) Entrepreneur with over 13 years of experience in the entertainment industry, specializing in the bar and restaurant sector. He holds a degree in Business Administration from Universidade Metodista de São Paulo and is an International Sommelier Bartender, certified by the Brazilian Association of Sommeliers of São Paulo. Currently, he is responsible for overseeing the entire management of operations and spearheading the development of new commercial ventures for Login. His role involves strategic planning, operational oversight, and the pursuit of innovative business opportunities within the industry. - [Átila Breowicz](https://www.linkedin.com/in/%C3%A1tila-breowicz-a362a4188/)**:** Holds degrees in Advertising, Public Administration, and an MBA in Project Management, along with multiple Google certifications. He has over 12 years of marketing experience, including six years in offline media and events, and a full 12 years in digital marketing. Atila was a founder in South America's first game-themed restaurant - Cooldown eSports n' Burgers, and served as the Global CMO and partner at ExitLag for eight years. ![FOOTER](https://i.imgur.com/99CDNDk.png)
0x8ac3ecf6…5987sent to0xbebaf868…d741·#20,670,341·0x7002bef4…1befec
**PlayDNA is FOR**. See below for our collective vote with reason (*[TheBower](https://warpcast.com/thebower.eth), [JP](https://warpcast.com/eusoujp.eth), [FabValle](https://warpcast.com/fabvalle.eth), [joaoborges](https://warpcast.com/joaoborges)*): We are less in favor of sponsorships and more in favor of natively integrating Nouns with the projects we’re funding. We still feel there is an X factor missing to this Prop, and while we appreciate Launder's comments on actively having Nouns as a talking point, we would encourage something more subtle for an audience's first encounter with Nouns - more exposition of successful projects, rather than governance and DAO mechanics. With all that being said, we still believe this is a big net positive Proposal for the DAO. It’s clear we are making big strides in the esports scene and proposals like this can become a pathway for onboarding even more builders. We love to see a big personality from the scene, like Launders, having a true interest in Nouns and we believe a smaller proposal like this is the perfect introduction to the DAO. Esports has become one of Nouns’ most impactful aspects, we need to keep the doors open, by funding proposals like this one.
0x8ac3ecf6…5987sent to0xbebaf868…d741·#20,670,325·0xcebd183e…2b3ede
+1 > Not in favor of this kind of sponsorship where we just pay for putting noggles on stuff. There needs to be something more meaningful, thoughtful, intentional behind an activation.
0x8ac3ecf6…5987sent to0xbebaf868…d741·#20,650,519·0xeace857d…9c4c18
**PlayDNA is FOR**. See below for our collective vote with reason (*[TheBower](https://warpcast.com/thebower.eth), [JP](https://warpcast.com/eusoujp.eth), [FabValle](https://warpcast.com/fabvalle.eth), [joaoborges](https://warpcast.com/joaoborges)*): We reiterate our support from the previous proposal. We strongly advocate for giving Bob the opportunity to work with the DAO. "We’ve had the pleasure of meeting Bob on several occasions and we can attest to the impact that his presence brings. We ourselves often mention Bob when explaining Nouns to other people as a connection to the “real world” and as a way to show the impact the project already has. Bob has a true passion for Nouns and decentralized culture which he champions wherever he goes. We believe the proposal sets a clear path to expanding our ecosystem, not only with the event and Dreamland’s makeover, but also by leveraging Bob’s various successful projects and his reach. Let’s do it!"
0x8ac3ecf6…5987sent to0xbebaf868…d741·#20,650,383·0x8ff7424b…dd8eea
**PlayDNA is FOR**. See below for our collective vote with reason (*[TheBower](https://warpcast.com/thebower.eth), [JP](https://warpcast.com/eusoujp.eth), [FabValle](https://warpcast.com/fabvalle.eth), [joaoborges](https://warpcast.com/joaoborges)*): We are all individually fans of TNS, Yellow, and the team. They have been a backbone of the community, not only with their ongoing commitment to proliferating the Nouns brand and culture, but also by constantly innovating within the space. We also highly value the tangible progress they achieved in sustainability. Let’s keep it going!
0x8ac3ecf6…5987sent to0xbebaf868…d741·#20,650,210·0xc787cf76…290bd5
**PlayDNA is FOR**. See below for our collective vote with reason (*TheBower, JP, FabValle, joaoborges*): Between all the art, gaming and minting that Nouns have going, essays and articles is one one area we are lacking in. We support this initiative to incentivize people to think and bring new discussions, concepts and ideas to the community. Internally we went back and forth on whether the participation fee and the lack of a defined voting plan were motives to not support this iteration . Ultimately, based on the responses, we feel the team is capable of amending these issues, making us comfortable in voting FOR.
0x8ac3ecf6…5987sent to0xbebaf868…d741·#20,619,624·0xdb7fd952…c6c8ed
@0xC7CC...7d87 Hey @strypmofo, thanks for the comments! We believe it’s absolutely not the same risk. While we deeply respect what Nouns Deli has accomplished, this project operates from a different perspective. We're positioning Nouns House as a premier web3 hub with a multifaceted business model, hosting our community, while forging impactful partnerships with industry giants like Ledger and Mercado Bitcoin. > @0xBEBa...D741 > > So the same risk Nouns Deli took? It is why 254 is the benchmark in irl proposals to date in my opinion, the team align business relationship/reputation with the Dao. 15 months runway at the Dao's expenses seems far too long, 3 months I could understand. The venue is also getting a $334K facelift - no small sum to overlook and a significant win for the current business. > > > @0x15BC...2781 > > > > Hi, nounsdeli! First of all we think it’s important to mention the huge risks being taken with this venture. We are taking an established business and doing a complete rebrand of it, turning it into Nouns House, a brand we all love, but largely unknown to the vast majority of the population. This could lead to the decrease in the current client base and possibly loss of sponsors, which among other reasons is why we are setting a 15 month runway. > > > > We strongly believe we need to be assertive during this start-up phase, so we can ensure the viability and long-term success of the project. We’ll need working capital for staff turnover, suppliers, stock and to form partnerships with big companies, having that security in the future of operation is essential for it all to happen. This is a big endeavor from the get-go and we can’t afford month-to-month operational risks. > > Furthermore, any remaining revenue within this period will be redirected back to the business, giving us room to grow and to achieve long-term and long-lasting success. > > > > This is a huge opportunity as we won’t be starting from zero, we have Login eXP committing their venue, brand and know-how, to take on this new venture with Nouns. From their side, having this runway gives them the confidence to make this business decision. The last thing we would want is for this project to fail by not being assertive now. With it we’ll be able to over deliver and have a meaningful impact for Nouns on a big scale. > > > > Lastly, we can assure you that these costs are not inflated, they are based on the venue’s current costs for events and day-to-day operations. The dollar does indeed go farther here, and we strongly believe that value is clear based on what we are presenting. > > > > > > > > > > > Here at Nouns Deli we are totally bullish on IRL venues for the dao, and this fits that bill for sure. > > > > > > But….. > > > > > > Our stance remains unchanged on this current version of Nouns House. While it’s certainly a cool concept, based on our experience in this field, we do not recommend setting a precedent where the dao begins funding a business's overhead costs. > > > > > > Structuring it this way doesn’t at all create sustainable business model—in fact, it risks doing the opposite. If a business doesn’t need to account for everyday expenses, it can easily become complacent with what’s happening operationally. Stockpiling profits while the dao covers costs of goods, wages, taxes, and utilities for 15 months feels like a poor deal for the dao and creates a runway that extends far too long. > > > > > > Funding the fit-out, as it directly aligns with brand awareness/ proliferation, marketing budgets, and event costs, makes total sense. However, in this proposal these numbers equal a significant amount of money, and when considering how far the US dollar goes in Brazil, these numbers seem particularly inflated. > > > > > > > > > > > > > > > > > >
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@0x15BC...2781 Hi, nounsdeli! First of all we think it’s important to mention the huge risks being taken with this venture. We are taking an established business and doing a complete rebrand of it, turning it into Nouns House, a brand we all love, but largely unknown to the vast majority of the population. This could lead to the decrease in the current client base and possibly loss of sponsors, which among other reasons is why we are setting a 15 month runway. We strongly believe we need to be assertive during this start-up phase, so we can ensure the viability and long-term success of the project. We’ll need working capital for staff turnover, suppliers, stock and to form partnerships with big companies, having that security in the future of operation is essential for it all to happen. This is a big endeavor from the get-go and we can’t afford month-to-month operational risks. Furthermore, any remaining revenue within this period will be redirected back to the business, giving us room to grow and to achieve long-term and long-lasting success. This is a huge opportunity as we won’t be starting from zero, we have Login eXP committing their venue, brand and know-how, to take on this new venture with Nouns. From their side, having this runway gives them the confidence to make this business decision. The last thing we would want is for this project to fail by not being assertive now. With it we’ll be able to over deliver and have a meaningful impact for Nouns on a big scale. Lastly, we can assure you that these costs are not inflated, they are based on the venue’s current costs for events and day-to-day operations. The dollar does indeed go farther here, and we strongly believe that value is clear based on what we are presenting. > > > Here at Nouns Deli we are totally bullish on IRL venues for the dao, and this fits that bill for sure. > > But….. > > Our stance remains unchanged on this current version of Nouns House. While it’s certainly a cool concept, based on our experience in this field, we do not recommend setting a precedent where the dao begins funding a business's overhead costs. > > Structuring it this way doesn’t at all create sustainable business model—in fact, it risks doing the opposite. If a business doesn’t need to account for everyday expenses, it can easily become complacent with what’s happening operationally. Stockpiling profits while the dao covers costs of goods, wages, taxes, and utilities for 15 months feels like a poor deal for the dao and creates a runway that extends far too long. > > Funding the fit-out, as it directly aligns with brand awareness/ proliferation, marketing budgets, and event costs, makes total sense. However, in this proposal these numbers equal a significant amount of money, and when considering how far the US dollar goes in Brazil, these numbers seem particularly inflated. > >
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# Nouns House - Keep IRL Weird # Nouns House - Keep IRL Weird **Intro / tl;dr** For the past two years, Nouns has funded public goods, ranging from governance platforms to open-source brands. What if we could take this further by providing physical infrastructure for Nouns and communities that resonate with us? We are asking $414K upfront (+$276K streaming over 15 months) to bring Nouns into everyday life, creating a physical hub dedicated to promoting our values through culture, technology, events, and community projects. **It will be the way for people to interact with the Nouniverse via a sustainable business, forever.** ![HEADER](https://i.imgur.com/Fj1quxv.png) In order to bring Nouns House to life, we will completely rename and revamp an existing venue - [@LoginEXP](https://www.instagram.com/loginexp/?hl=en), a leading gaming hub and bar, with over 50,000 monthly foot traffic and 2,000+ recurring visitors. It is located in one of the most visited neighborhoods in São Paulo, Brazil, the world's fourth-largest city. ![GIF-TEASER](https://i.imgur.com/tGQsaJ4.gif) *(Click *[HERE](https://vimeo.com/1001594499)* to watch the teaser)* **We are seeking funding to permanently rename and remodel the massive space into Nouns House, a nounish, public good landmark**. The venue will be upgraded with a coworking area, audio and video recording studios, and a gaming arena, and to host a calendar full of events, including hackathons, conventions, and workshops. This will be a one-time investment from Nouns, we are building a business that will be self-sustainable within 15 months and won't need funding afterwards. ## The Venue Currently, [@LoginEXP](https://www.instagram.com/loginexp/?hl=en) is already a popular venue for gamers and creators in Brazil, attracting over 2,000 visitors monthly and hosting several high-profile events with partners like Riot Games and Monster. Our plan is to **completely rebrand to Nouns House and remodel the space to attract a wider audience, from web3 enthusiasts, to startups, and creative builders.** We will introduce several new areas to the venue: - **Community Area** ![COMPARE-1](https://i.imgur.com/0Hgc7h7.png) ![SLIDE](https://i.imgur.com/blIPBYP.gif) This will be our main gathering space, it is a fully modular area where most of the events will be hosted (workshops, meetups, tournaments, hackathons, artist showcases). ![COMPARE-2](https://i.imgur.com/idkPELO.png) During weekdays it will serve as a dynamic hangout spot where visitors can eat, relax and connect. - **Co-Working** ![COWORKING-1](https://i.imgur.com/IFVymkr.jpeg) This is a public good area, open for any builder to access. It features collaborative workstations and meeting rooms available on a daily basis. This space is aimed at fostering new web3/tech projects and teams, establishing Nouns House as a reference center for innovation and collaboration. ![COWORKING-2](https://i.imgur.com/48z86ib.png) In order to help the business's sustainability, there will be a subscription option for our most frequent visitors, granting them perks such as unlimited access, private rooms, coffee and water, networking events, discounts and airdrops. - **Creative Zone** ![STUDIO](https://i.imgur.com/Cf7Qnmc.jpeg) This is a dedicated space for artists and builders to create content for their projects. It features a podcast studio with a nounish backdrop, a live streaming area, five high-end PCs for production and editing, and a photo/video studio. - **Nouns Esports Arena** ![BANNER-ESPORTS](https://i.imgur.com/fhJnXSO.png) We are excited to partner with Nouns Esports to create the first, fully nounish, Nouns Esports Arena! It will feature a 5x5 face-to-face PC layout with live streaming capabilities, allowing us to host **tournaments, bootcamps, game launch events and collaborate with Nouns Esports creators.** ![ARENA](https://i.imgur.com/BbHzLyB.png) Our first collaboration with Nouns Esports will involve hosting a series of special events with [Taki](https://www.instagram.com/soy_taki/?hl=en) - a Nouns Esports, Brazilian, gaming content creator with a huge gaming following: ![EVENTS-TAKI](https://i.imgur.com/CmdEUDe.png) - **Bar Area** The venue will feature a main bar and social area, completing our events space. It has a massive 12,400 square inch screen, ideal for tournaments, watch parties, and dynamic footage during events. ![BAR](https://i.imgur.com/DebJlVQ.png) Here we'll serve a range of food and drinks, including items inspired by and directly tied to Nouns lore, like CC0 products such as Public Good Beer. ## Events Nouns House will count on year-round activations of the space, including workshops, hackathons, meetups, conferences, tournaments and more. We have laid out several events for the first year of operations. **Community Collabs:** Events organized in partnership with communities, placing Nouns House as the "home of web3". ![COLLABS](https://i.imgur.com/MKZSI9T.png) **Nouns House Originals:** Content and IPs created by the team with the goal of communicating nounish culture to the world. ![EVENTS-2](https://i.imgur.com/EJakjK2.png) **B2B Partnerships:** Events organized in partnership with major companies in the web3, gaming, and tech ecosystems, as we have done before. ![PARTNERS](https://i.imgur.com/WFCYWRG.png) We already hosted a Base meetup at the venue, bringing over 80 builders for a night of talks, networking and nounish vibes! ![](https://i.imgur.com/F2l4xNW.gif) *(Click *[HERE](https://x.com/playdna_/status/1823780469185634478)* to watch the full video of our recent Base meetup held at the venue)* **With the above combined we already have more than 9 recurring events confirmed.** We invite everyone to join in and also host an event at Nouns House. ![GIF-BASE](https://i.imgur.com/POxtFLL.png) ## Global Impact Nouns House won't be limited to IRL experiences. We are bringing several integrations to also feature an online and onchain presence: - **Mint Machine** We are building a literal Mint Machine - a large interactive totem, where visitors can create, or submit their creations and mint them onchain as an open edition. The mints will be generated through the Nouns House address, creating a curated collection of original, nounish, art. \**The proceeds from minting fees will be fully sent to each artist.* - **Socials/Marketing** Focusing our efforts on Farcaster and X, we will regularly share updates, event highlights, and behind-the-scenes. Most events will also be live-streamed, enabling people from all over the world to participate. **Our objective is to showcase Nouns House as a success case to the web3 ecosystem and beyond.** ## Business Model The current model thrives by offering a space for gamers and creators, hosting events, and Food & Beverage services. As we expand and turn into Nouns House, we'll add new revenue streams including memberships, more events, sponsorships, and venue rental. LoginEXP already has partnerships with top gaming and entertainment brands, and we aim to secure new partnerships with major web3 and tech brands. **We are pleased to announce Ledger will be a day-1 partner of Nouns House, hosting events and having a permanent presence in the venue.** ![](https://i.imgur.com/lBw5HIR.png) Below we describe our most impactful revenue streams: - **Brand Sponsorships:** As we're leveraging our position as a national hub for web3, gaming, and tech communities, global brands recognize the value of being part of our ecosystem and pay for custom activations and spaces within our venue. We will also keep current venue sponsorship deals with brands like Corsair, Heineken, Monster and Ballantine's. - **B2B Events:** The venue will host corporate events, product launches, and meetups. These events provide a substantial revenue stream through venue hire fees and associated services. Below are some of the brands who have hosted events at Login before: ![CLIENTS](https://i.imgur.com/gy0NaHC.gif) - **Venue Memberships:** In line with Nouns' ethos, our co-working area will be a public good space for anyone to access and make use of the facilities. In order to have a sustainable business we will also offer a subscription package for our most frequent users. The monthly subscription will give full time access to the venue during all weekdays, private meeting rooms and faster wi-fi. The package will also include other perks such as networking events, workshops and airdrops. We anticipate generating $160,000 annually from venue memberships, with an initial target of 100 monthly members within the first year. - **Smart Wallet:** At the entrance visitors will have the option to create a smart wallet and use it for their activities within the venue. This service will also enable them to receive airdrops and participate in exclusive mints, generating revenue from partnerships and sponsorships. - **Food & Beverage:** Our venue will feature a restaurant and bar offering a range of food and drinks daily. Currently the venue generates $120,000 annually from Food & Beverage services, with increased usage, we project a 70% revenue boost. ## Business Plan & Budget **PlayDNA are partnering with LoginEXP and committing $735,000 USD in cash flow and products for the first 15 months of Nouns House operations covering over 50% of the projected operation's costs.** On top of that **Login are committing their property** at the heart of São Paulo to be transformed into Nouns House (permanently), valued at \~$600,000 USD, which also saves the project an estimated $10,000 USD/month in rent, compared to leasing a similarly sized space. **Existing Commitments:** $735,000 USD in cash contributions from LoginEXP and PlayDNA + property at the heart of São Paulo valued at \~$600,000 USD ![COMMITMENTS](https://i.imgur.com/lmrIezr.png) **Ask:** We are requesting $690K from Nouns to complete the funding necessary for this project, as follows: ![BUDGET](https://i.imgur.com/bEDJfvu.png) This will enable us to fully realize this vision, permanently transforming the space into a landmark that embodies nounish values and attracts a global audience. The costs for staff, stock and fixed costs represent only the increased operation of the venue due to the rebranding, including being open everyday of the week and extra events. LoginEXP will still cover the majority of these costs (70%). This is a one-time investment from Nouns, we are building a business that will be self-sustainable within 15 months and won't need funding afterwards. 60% of the ask will be upfront for initial costs, with the remaining 40% streamed over 15 months. We are also committing 5% of net profits to be returned to the DAO via the daily auction. Any Nouns acquired will be used to incentivize our community via delegations. ![BP](https://i.imgur.com/iuefigr.png) [Here](https://docs.google.com/spreadsheets/d/1iX3iy2S4XXob70nMMAMWIiLHC-D7IYE0GsNkP5PVPO4/edit#gid=738836218) you can find the complete Business Plan. ## Team **PlayDNA:** ![TEAM](https://i.imgur.com/z3q76A0.png) We are a team dedicated to pushing the Nouns ecosystem forward with impactful projects that embrace the nounish ethos. We've worked on initiatives like the Ledger partnership, Nogglers Series, Prop House IRL, Nouns in Rio and several other smaller contributions to the nounish ecosystem. - [TheBower](https://twitter.com/thebower_): Bower is an experienced producer and operator, having led projects at music festivals such as Electric Daisy Carnival and Ultra Music Festival. He also worked as a producer for Ampfy, a top marketing agency in Brazil, leading clients project execution. Bower is deeply connected with web3 and DAOs, being an active participant in Nouns governance and producing several projects such as Nogglers Animated Series, Nouns X Ledger Partnership, and Nouns Esports Brasil. He has been involved in the crypto industry since 2015, having a deep understanding of the technology and its culture. - [JP](https://twitter.com/eusou_jp): Obsessed with having ideas and bringing them to life, with a marketing and branding background working for tech companies and startups, also a motion designer with over ten years of experience. For more than two years, exclusively building Nouns and its community in Brazil, has been behind some of the most creative and successful projects, such as Public Good Beer, the Ledger collab, Nogglers series, and many more. Was the first to reach over one million views on a nounish content, created the first-ever nounish treasure hunt, and took Prop House IRL. Co-founded PlayDNA to start a new chapter in the nounish adventure, building and making history alongside the best builders in the space. Also leading Nouns in Rio, the movement to proliferate ⌐◨-◨ in the Wonderful City. - [João Borges](https://www.linkedin.com/in/joaoborgesjr/) Involved in crypto since 2017 and a prominent leader in the blockchain industry in Brazil, Borges co-founded BAYZ, one of the largest community builders and publishers of Web3 games in Latin America, generating 7-digit revenue in its first year of operations. Prior to co-founding BAYZ, Borges served as the Head of Innovation and Mobile Esports at INTZ, Brazil’s premier esports powerhouse. Under his leadership, INTZ became the first esports organization in Brazil to invest professionally in mobile games. He currently serves as a lecturer and mentor for programs such as Startup Weekend, FRST Falconi, and Gama Experience. He was also listed in Forbes Under 30 in 2022. Borges is an active contributor to Nouns DAO, co-founder of PlayDNA, and contributed to many proposals in the ecosystem, including the official global collaboration between Ledger and Nouns, Nouns Esports/BR, and more. **LoginEXP:** - [Victor Takahassi:](https://www.linkedin.com/in/victornaka/) Entrepreneur with over 13 years of experience in the entertainment industry, specializing in the bar and restaurant sector. He holds a degree in Business Administration from Universidade Metodista de São Paulo and is an International Sommelier Bartender, certified by the Brazilian Association of Sommeliers of São Paulo. Currently, he is responsible for overseeing the entire management of operations and spearheading the development of new commercial ventures for Login. His role involves strategic planning, operational oversight, and the pursuit of innovative business opportunities within the industry. - [Átila Breowicz](https://www.linkedin.com/in/%C3%A1tila-breowicz-a362a4188/)**:** Holds degrees in Advertising, Public Administration, and an MBA in Project Management, along with multiple Google certifications. He has over 12 years of marketing experience, including six years in offline media and events, and a full 12 years in digital marketing. Atila was a founder in South America's first game-themed restaurant - Cooldown eSports n' Burgers, and served as the Global CMO and partner at ExitLag for eight years. ![FOOTER](https://i.imgur.com/99CDNDk.png)- Minor visual updates.
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**PlayDNA is FOR**. See below for our collective vote with reason (*TheBower, JP, FabValle, joaoborges*): We collectively agree on the massive value of this proposal. We’ve had the pleasure of meeting Bob on several occasions and we can attest to the impact that his presence brings. We ourselves often mention Bob when explaining Nouns to other people as a connection to the “real world” and as a way to show the impact the project already has. Bob has a true passion for Nouns and decentralized culture which he champions wherever he goes. We believe the proposal sets a clear path to expanding our ecosystem, not only with the event and Dreamland’s makeover, but also by leveraging Bob’s various successful projects and his reach. Let’s do it! +1 > Echoing our previous vwr - Having Bob in the DAO brings a unique level of credibility, influence, and reach. When Burnquist hosts a skate comp, it’s a little different compared to most of us organising IRL event. We’re talking about one of the most iconic skaters of all time - not to boost any egos, but it's just the truth. His connections and influence extend across the entire extreme sports world and further. > > We know we sound like a broken record, but breaking into new communities and introducing them to the possibilities within this dao is key for us here at the deli. This sounds like an epic event and we are extremely jealous we cant attend. ⌐◨-◨
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**@playdna_** - A collective of individuals collaborating on a mission to make Nouns playable. **PlayDNA is FOR**. See below for our collective vote with reason (*TheBower, JP, FabValle, joaoborges*): We’ve had the pleasure of meeting Ricky and team on several occasions, they are truly dedicated nounish builders with ample capability to execute on their projects. The Nicaragua documentary was perfectly executed and the finished product is exceptional, we can’t wait to see this follow up! We also want to note the significance of them acquiring distribution via Woohoo channel, it’s a well known pay tv channel with a huge audience. Congrats and good luck!
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**@playdna_** - A collective of individuals collaborating on a mission to make Nouns playable. **PlayDNA is FOR**. See below for our collective vote with reason (*TheBower, JP, FabValle, joaoborges*): We believe it’s important to encourage the path of retro funding, presenting it to new teams as a reliable way of building with nouns, by creating a great product and acquiring traction. While the opinions are mixed on swaps, there was definitely tangible value created for the DAO with their tooling. +1 > I'm personally not a fan of the swaps. I really do not like it. Putting my personal preference aside, the team has certainly created value by taking the leap and bringing a tool to market that works, looks good and sparks conversation. > > Bringing my personal preference back into the swap conversation as a whole: the more swaps come in, the more I'm feeling the inclination to vote against. And I'm sensing that others have similar feelings about it. > > The value that Paperclip Labs provided goes beyond the toolings: they created a product that was in demand (significance tbd) for the community (us) to chew on which accelerated the learning curve, that for some/many/lots of us the tools aren't what we want. Hopefully this also sparks action towards finding perhaps a new consensus about what we do with treasury Nouns. > > Also, I want to point out that I think this could've been a leaner budget if we funded the team upfront. Retro comp should always be higher. > > While they're building out their footprint within the Nouniverse, a rebranding might be beneficial which I'm sure they've already thought about. > > Either way, the team has proven their abilities, capabilities and sensibilities by having their ears to the streets / on chain and taking pro-active action.
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**@playdna_** - A collective of individuals collaborating on a mission to make Nouns playable. **PlayDNA is FOR**. See below for our collective vote with reason (*TheBower, JP, FabValle, joaoborges*): We aren’t confident that this protocol will see much usage. It’s hard to understand the rationale of people pledging ETH to proposers. The candidate process seems to be fulfilling a very similar role to what is being presented already. That being said there are no major reasons to not do it, seeing as it’s just a delegation of treasury nouns. We believe it is worth a shot.
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**@playdna_** - A collective of individuals collaborating on a mission to make Nouns playable. **PlayDNA is AGAINST**. See below for our collective vote with reason (*TheBower, JP, FabValle, joaoborges*): We really enjoyed the concept presented and believe it could be a fun idea for Nouns to fund. For now we are voting against based on 2 reasons: 1. We are unsure of the impact of these installations, we would even suggest doing more than 20 so we have a better chance of having a city wide impact. 2. The budget is very high compared to what is being delivered. Based on our production experience the numbers proposed don’t make a lot of sense.
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**@playdna_** - A collective of individuals collaborating on a mission to make Nouns playable. **PlayDNA is AGAINST**. See below for our collective vote with reason (*TheBower, JP, FabValle, joaoborges*): We enjoyed the creative product types, like the whistle and towels. Unfortunately we just could not get excited about the current designs. We would like to see designs that can captivate even non-nouns fans. We also resonate with frog on the difficulty of breaking outside our bubble and seeing real world demand, which reinforces our point of focusing on less noun-centric designs. +1 > Seneca has long been floating the thought experiment of "what does nouns look like if there is no treasury?". Forgive me if I am misinterpreting what he means by this, but I'm coming around to the idea that maybe it means something like "what would we want to focus our efforts on if we didn't have a treasury but still wanted nouns to be a success?" > > Here's another thought experiment. In addition to having no treasury, what if nouns was relatively unheard of. Imagine we are group of friends excitedly growing our squad together. What would our priorities look like? What would we want to spend our time on? > > Nouns merchandise is always going to fall flat for me because the only audience is ourselves. In the thought experiment above, is the best way for us to grow our little squad making sure we are first decked out in custom t-shirts and stickers and towels? In my opinion it is not. > > Merch is fun because people like repping nouns but there's already plenty of it on the market and while the ask is low, I quote SQX "always thought judging ideas based on auction size vs merit / value / industry standard was a grave error". This feedback is for voting against large ask props because they are too big, but it goes both ways. We shouldn't vote for small ask props just because they are small. The value needs to be there too. > > Thanks
0x8ac3ecf6…5987sent to0xbebaf868…d741·#20,543,367·0x30940dc3…09b2ab
**@playdna_** - A collective of individuals collaborating on a mission to make Nouns playable. **PlayDNA is AGAINST**. See below for our collective vote with reason (*TheBower, JP, FabValle, joaoborges*): We are really supportive of funding global nounish communities, such as Nouns Japan, and we appreciate all the effort and creativity from Tagawa. That being said we are voting against here based on 2 reasons: 1. We haven't seen significant impact and results from the past proposal. 2. Our overall feeling is that the proposal is lacking a strong tie in with the Nouns. We believe the activations could be revised to include a deeper connection and meaning with our community.
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sendOrRegisterDebt(address,uint256)createStream(address,uint256,address,uint256,uint256,uint8,address)sendOrRegisterDebt(address,uint256)# Nouns House - Keep IRL Weird **Intro / TL;DR** For the past two years, Nouns has funded public goods, ranging from governance platforms to open-source brands. What if we could take this further by providing physical infrastructure for Nouns and communities that resonate with us? We are asking $450K upfront (+$300K streaming over 18 months) to bring Nouns into everyday life, creating a physical hub dedicated to promoting our values through culture, technology, events, and community projects. **It will be the way for people to interact with the Nouniverse via a sustainable business, forever.** ![HEADER](https://i.imgur.com/kou8Fcw.png) In order to bring Nouns House to life, we will completely rename and revamp an existing venue - [@LoginEXP](https://www.instagram.com/loginexp/?hl=en), a leading gaming hub and bar, with over 50,000 monthly foot traffic and 2,000+ recurrent visitors. It is located in one of the most visited neighborhoods in São Paulo, Brazil, the world's fourth-largest city. ![](https://i.imgur.com/HRlScDT.gif) **We are seeking funding to permanently rename and remodel the massive space into Nouns House, a nounish, public good landmark**. The venue will be upgraded with a coworking area, audio and video recording studios, and a gaming arena, and to host a calendar full of events, including hackathons, conventions, and workshops. This will be a one time investment from Nouns, we are building a business that will be self-sustainable within 18 months and won't need funding afterwards. ## The Venue Currently, [@LoginEXP](https://www.instagram.com/loginexp/?hl=en) is already a popular venue for gamers and creators in Brazil, attracting over 2,000 visitors monthly and hosting several high-profile events with partners like Riot Games and Monster. Our plan is to **expand and remodel the space to attract a wider audience, from Web3 enthusiasts, to startups, and creative builders.** We will introduce several new areas to the venue: - **Community Area** ![](https://i.imgur.com/h2gx6w0.png) ![](https://i.imgur.com/IPJdvlw.gif) This will be our main gathering space, it is a fully modular area that where most of the events will be hosted (workshops, meetups, tournaments, hackathons, artist showcases). ![](https://i.imgur.com/qV6YuP0.png) During weekdays it will serve as a dynamic hangout spot where visitors can eat, relax and connect. - **Co-Working** ![](https://i.imgur.com/fjlNYwa.png) This is a public good area, open for any builder to access. It features collaborative workstations and meeting rooms available on a daily basis. This space is aimed at fostering new web3/tech projects and teams, establishing Nouns House as a reference center for innovation and collaboration. ![](https://i.imgur.com/vrkuWl9.png) In order to help the business' sustainability, there will be a subscription option for our most frequent visitors, granting them perks such as unlimited access, private rooms, coffee and water, networking events, discounts and airdrops. - **Creative Zone** ![](https://i.imgur.com/ILRCZwe.png) This is a dedicated space for artists and builders to create content for their projects. It features a podcast studio with a Nounish backdrop, a live streaming area, five high-end PCs for production and editing, and a small studio. - **Esports Arena** ![RENDERS ARENA](https://i.imgur.com/CC948Pf.png) We are excited to create the first, fully nounish, Esports Arena! It will feature a 5x5 face-to-face PC layout with live streaming capabilities, **allowing us to host tournaments, game launch events, and bootcamps,** Brazil has the 3rd largest esports audience in the world, with over 165 million people considering themselves gamers. This presents a huge opportunity to attract new fans and solidify our position as a hub for gaming and esports. - **Bar Area** ![RENDER BAR](https://i.imgur.com/MCd3wxJ.png) The venue will feature a main Bar and social area, completing our events space. It has a massive 12,400 Square Inch screen, ideal for tournaments, watch parties, and dynamic footage during events. Here we'll serve a range of food and drinks, including items inspired by and directly tied to Nouns lore, like CC0 products such as Public Good Beer. ## Events Nouns House will count on year-round activations of the space, including workshops, hackathons, meetups, conferences, tournaments and more. We have laid out several events for the first year of operations. **A - Community Collabs:** Events organized in partnership with communities, placing Nouns House as the "home of web3". ![LOGOS](https://i.imgur.com/4ffZodb.png) **B - Nouns House Originals:** Content and IPs created by the team with the goal of communicating nounish culture to the world. ![EVENTS-2](https://i.imgur.com/EJakjK2.png) **C - B2B Partnerships:** Events organized in partnership with major companies in the web3, gaming, and tech ecosystems, as we have done before. ![PARTNERS](https://i.imgur.com/WFCYWRG.png) We already hosted a Base meetup at the venue, bringing over 80 builders for a night of talks, networking and nounish vibes! ![](https://i.imgur.com/5XZfbMy.png) **With the above combined we already have more than 9 recurring events confirmed.** We invite everyone to join in and also host an event at Nouns House. ![](https://i.imgur.com/J5YQdqG.png) ## Global Impact Nouns House won't be limited to IRL experiences. We are bringing several integrations to also feature an online and onchain presence: - **Mint Machine** We are building a literal Mint Machine - a large interactive totem, where visitors can create, or submit their creations and mint them onchain as an open edition. The mints will be generated through the Nouns House address, creating a curated collection of original, nounish, art. \**The proceeds from minting fees will be fully sent to each artist.* - **Payments** The venue will be fully crypto friendly, accepting crypto payments for its products and services. Upon entrance we'll also offer new visitors an option to create a smart wallet to use during their stay. - **Socials/Marketing** Focusing our efforts on Farcaster and X, we will regularly share updates, event highlights, and behind-the-scenes. Most events will also be live-streamed, enabling people from all over the world to participate. **Our objective is to showcase Nouns House as a success case to the web3 ecosystem and beyond.** ## Business Model The current model thrives by offering a space for gamers and creators, hosting events, and Food & Beverage services. As we expand and turn into Nouns House, we'll add new revenue streams including memberships, more events, sponsorships, and venue rental. LoginEXP already has partnerships with top gaming and entertainment brands, and we aim to secure new partnerships with major web3 and tech brands. **We are pleased to announce Ledger will be a day-1 partner of Nouns House, hosting events and having a permanent presence in the venue.** ![](https://i.imgur.com/EIQKQDq.png) Below we describe our most impactful revenue streams: - **Brand Sponsorships:** As we're leveraging our position as a national hub for web3, gaming, and tech communities, global brands recognize the value of being part of our ecosystem and pay for custom activations and spaces within our venue. We will also keep current venue sponsorship deals with brands like Corsair, Heineken, Kaspersky and Ballantine's. - **B2B Events:** The venue will host corporate events, product launches, and meetups. These events provide a substantial revenue stream through venue hire fees and associated services. Below are some of the brands who have hosted events at Login before: ![](https://i.imgur.com/RP1tYbA.png) - **Venue Memberships:** In line with Nouns ethos, our co-working area will be a public good space for anyone to access and make use of the facilities. In order to have a sustainable business we will also offer a subscription package for our most frequent users. The monthly subscription will give full time access to the venue during all weekdays, private meeting rooms and faster wi-fi. The package will also include other perks such as networking events, workshops and airdrops. We anticipate generating $160,000 annually from venue memberships, with an initial target of 100 monthly members within the first year. - **Smart Wallet:** At the entrance visitors will have the option to create a smart wallet and use it for their activities within the venue. This service will also enable them to receive airdrops and participate in exclusive mints, generating revenue from partnerships and sponsorships. - **Food & Beverage:** Our venue will feature a restaurant and bar offering a range of food and drinks daily. Currently the venue generates $120,000 annually from Food & Beverage services, with increased usage, we project a 70% revenue boost. ## Business Plan **PlayDNA are partnering with Login Experience and committing $882,000 USD in cash flow and products for the first 18 months of Nouns House operations covering over 50% of the projected operation's costs.** On top of that **Login are commiting their property** at the heart of São Paulo to be transformed into Nouns House (permanently), valued at \~$600,000 USD, which also saves the project an estimated $10,000 USD/month in rent, compared to leasing a similarly sized space. ## Budget **Existing Commitments:** - $882,000 USD in cash contributions from LoginEXP and PlayDNA. ![COMMITMENTS](https://i.imgur.com/mesCVEF.png) - Property at the heart of São Paulo $180,000 USD equivalent, representing the implied rent of a space of this size and location, for an 18-month period. A massive cost-saving compared to starting a new space. (Purely for comparison, Login owns the venue) **Ask:** We are requesting $750K from Nouns to complete the funding necessary for this project, as follows: ![](https://i.imgur.com/CNkG5vb.png) This will enable us to fully realize this vision, permanently transforming the space into a landmark that embodies nounish values and attracts a global audience. This is a one time investment from Nouns, we are building a business that will be self sustainable within 18 months and won't need funding afterwards. 60% of the funding will be upfront for initial costs, with the remaining 40% streamed over 18 months. ![BP](https://i.imgur.com/VOznCQG.png) [Here](https://docs.google.com/spreadsheets/d/1iX3iy2S4XXob70nMMAMWIiLHC-D7IYE0GsNkP5PVPO4/edit#gid=738836218) you can find the complete Business Plan. ## Team **PlayDNA:** We are a team dedicated to pushing the Nouns ecosystem forward with impactful projects that embrace the nounish ethos. We've worked on initiatives like the Ledger partnership, Nogglers Series, Prop House IRL, Nouns in Rio and several other smaller contributions to the nounish ecosystem. - [TheBower](https://twitter.com/thebower_): Bower is an experienced producer and operator, having led projects at music festivals such as Electric Daisy Carnival and Ultra Music Festival. He also worked as a producer for Ampfy, a top marketing agency in Brazil, leading clients project execution. Bower is deeply connected with web3 and DAOs, being an active participant in Nouns governance and producing several projects such as Nogglers Animated Series, Nouns X Ledger Partnership, and Nouns Esports Brasil. He is involved in the crypto industry since 2015, having a deep understanding of the technology and its culture. - [JP](https://twitter.com/eusou_jp): Community builder, motion designer and content creator. Building for Nouns for multiple years, involved in projects such as the Ledger collab, Public Good Beer, Nogglers Series, Nouns in Rio and others. - [João Borges](https://www.linkedin.com/in/joaoborgesjr/) Involved in crypto since 2017 and a prominent leader in the blockchain industry in Brazil, Borges co-founded BAYZ, one of the largest community builders and publishers of Web3 games in Latin America, generating 7-digit revenue in its first year of operations. Prior to co-founding BAYZ, Borges served as the Head of Innovation and Mobile Esports at INTZ, Brazil’s premier esports powerhouse. Under his leadership, INTZ became the first esports organization in Brazil to invest professionally in mobible games. He currently serves as a lecturer and mentor for programs such as Startup Weekend, FRST Falconi, and Gama Experience. He was also listed in Forbes Under 30 in 2022. Borges is an active contributor to Nouns DAO, co-founder of PlayDNA, and contributed to many proposals in the ecosystem, including the official global collaboration between Ledger and Nouns, Nouns Esports/BR, and more. **LoginEXP:** - [Victor Takahassi:](https://www.linkedin.com/in/victornaka/) Entrepreneur with over 13 years of experience in the entertainment industry, specializing in the bar and restaurant sector. He holds a degree in Business Administration from Universidade Metodista de São Paulo and is an International Sommelier Bartender, certified by the Brazilian Association of Sommeliers of São Paulo. Currently, he is responsible for overseeing the entire management of operations and spearheading the development of new commercial ventures for Login. His role involves strategic planning, operational oversight, and the pursuit of innovative business opportunities within the industry. - [Átila Breowicz](https://www.linkedin.com/in/%C3%A1tila-breowicz-a362a4188/)**:** Holds degrees in Advertising, Public Administration, and an MBA in Project Management, along with multiple Google certifications. He has over 12 years of marketing experience, including six years in offline media and events, and a full 12 years in digital marketing. Atila was a founder in South America's first game-themed restaurant - Cooldown eSports n' Burgers, and served as the Global CMO and partner at ExitLag for eight years. nouns-house---keep-irl-weird
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