I made mistakes last year, but I didn’t expect sending those nogs to the treasury would have been one of them.
That allocation has been implicity voted through prop 711 and a few months ago, after the stop of our stream, I have been publicly asked from the proposer to put that allocation in the treasury. My plan for those $nogs was still the same of what was in our prop and I would have put them in the treasury and double them anyway, but it’s quite ironic that they’ve been taken by the same person who wanted them there.
But I accept it.
Btw, we are going through this and nogs will succeed. We accept this outcome and we will use it to truly restart from the foundations.
2 days ago I got a long dm from the proposer which I really appreciated and I’m confident that in 6 months, maybe even a year, we will all look back at this period like something necessary to reach the success nogs and our nounish products are going to have.
Thanks everyone.
@0x073f...2e63
Thanks bix for the vwr. I personally agree with everything but unfortunately it doesn’t really matter now.
Just a clarification about the “because DotNouns thought the treasury nouns were the ones that were being arbed for NOGS, but those were the NounSwap Nouns being arbed”.
Of course I knew that most of the arbs were on the nounswap nouns, but the concept of Swap created a fallacy in the reward system because anyone could have proposed to the dao new swaps just to extract the nogs from those NFTs. That’s why I decided that making them an asset for the treasury would have been much more effective for everyone.
Thanks again.
>
>
> I would support a version of this proposal, but not in it's current form..... heres my reasoning:
>
> As is, this proposal is a 'let them cook' prop with no definitive deliverables and that is a concern to me. If I were Maty and doing proposal tracking what would we say are the KPI's for this prop? What are the deliverables? What would need to be done to consider this proposal a success? The prop says its for a discretionary budget but I'd like to see definitive deliverables mapped out a bit more.
>
> I also think the $NOGS could be distributed in a more meaningful way vs just flooring them all and losing $20k value in slippage. Theres no reason why the $NOGS themselves can not be distributed to the artists or team members who need them for the specific listed items and they are sold as needed with smaller slippage.
>
> Finally, the $NOGS that are in the treasury right now are technically the $NOGS that were embed into each of the treasury nouns but removed because DotNouns thought the treasury nouns were the ones that were being arbed for NOGS, but those were the NounSwap Nouns being arbed.... there have been talks in the past about creating a way for people to purchase Nouns directly from the treasury & it would be a value add to have that purchase include a bonus of tokens (that technically already belong to those Nouns)
>
> I am by no means co-signing on the previous actions of the NNS team, selling the LP fees that belonged to the PartyDAO without a proper proposal is wrong, no excuse.... but NNS & $NOGS have a deep history within Nouns and I feel like there are ways to turn this situation into a positive vs making rash decisions. I think it's best we pump the breaks and come to a solution as a community.
>
Yes, that was exactly the point of this prop. Since the original one said that the DAO should remove its allocation of nogs from the treasury, this was just another way to reach that goal avoiding the dump and let the proposer start the execution of his idea. That’s why the title of the prop is the same. The idea was: if the dao doesn’t want anything to do with the nogs, we could at least avoid damaging the new developments and the current holders.
I was obviously Against both versions, it was just me trying to save what was still savable. But it doesn’t matter anymore, I’m going to cancel it in the coming hours.
+1
> My reasoning for voting against this proposal is the same reasoning as voting against the other proposal.... those $NOGS technically belong to the treasury nouns and it makes zero sense to burn them
@0xae47...5Fed
Thanks for the lecture on ad hominem, right before you rolled out a string of personal digs without engaging with the actual mechanics of the prop.
Of course you would say this makes me look worse. But I’m simply switching your position from discretionary to accountable adding a sort of stream based on your results, all while protecting the work we are doing and will continue to do.
- The problem is that you are feeling legitimated to steal these nogs basing it on the fact that we could “simply” buy them back. Completely disregarding the damage this would do to the current developments. You’re saying the DAO doesn’t want the NOGS anymore? It can burn them or distribute to someone who really cares to expand nogs, why should they all go to you? Because you scribbled out some discretionary bullet points? That’s literally what my proposal says. And that’s why the 1 eth. You can start working towards your goal without damaging us.
- As for sponsoring other people’s props. Our 3 owned nouns are currently in the same pool of the other nouns and we simply have used them to sponsor our props related to NNS. We’d be more than happy to sponsor other props, and have never denied it, it just hasn’t happened yet. Anyway, nogs holders will soon be able to do so by themselves using our pool. But hey, given your love for conspiracies, feel free to create whatever narratives suits you best.
- Unfortunately I can’t make the call tomorrow, but even I could, I just said that I refuse to do it with you as interviewer while you are running that insane prop. Almost everyone heard me talking on Spaces about our props and we even talked to each other. Stop lying, it’s exhausting and honestly it’s getting old. I’m not an exceptional English speaker and that is why I’ve always preferred writing, as it allows me to express myself better and avoid miscommunication. Want to use this as more bullying material? Go on.
- I am perfectly aware of slippage and I just checked the swap, you are right. Well, you’re only trying to steal +15eth then, guess it’s all good.
I honestly feel that this prop is not so much an attack as an opportunity for everyone. But we’re a democracy, so the majority will vote and decide.
Cheers.
>
>
> An ad hominem attack is a rhetorical strategy where someone responds to an argument by targeting the person making it, rather than addressing the argument itself. This approach is considered a logical fallacy because it diverts attention from the actual issue and focuses on irrelevant personal characteristics.
>
> - Could every single person in the ecosystem I've reached out to vote on lil noc please stand up? That may be your style, but it is not mine. I've not sent a single Noun owner a DM about this proposal + I have no pawns.
>
> - I'm not sure what is absurd about not wanting to promote NNS after you rugged everyone? You were happy to sell 100s of eth worth of nogs but 15e worth will destroy you? Makes zero sense, you could literally buy it back for 10e.
>
> - If I am a toxic bully, why do you want to send me 1eth? If you had ever attended a Lil Nouns call over the past 2 years, the community would probably tell you something quite different to what you have written here.
>
> - This is the 4th prop nogs.eth has ever sponsored, and all 4 have been self serving. People are able to read between the lines, actions speak louder than words.
>
> - The X spaces interview was/is not "my game", it was suggested to me last week live on X and I agreed to it. If you have nothing to hide then it would obviously be great to openly discuss things, as nobody has ever heard you speak.
>
> - Not sure if you are aware of slippage but since you removed 148e from the LP, there is now more price impact when selling, so the swap amount is 15e not 20+:
>
> [![](https://scontent-iad4-1.choicecdn.com/-/rs:fill:2000:1472/g:ce/f:webp/aHR0cHM6Ly9tYWdpYy5kZWNlbnRyYWxpemVkLWNvbnRlbnQuY29tL2lwZnMvYmFmeWJlaWh1Y2ZodXBiNGhndjI2cmZ6cGl6c3ludWg1bHh2eG50MmRmZGpsem90c3N0ZWJpenE3Ym0"https://zora.co/coin/base:0xa4cea7370e5f9e746782ad1d2fd7130dd195470f?referrer=0xae4705dc0816ee6d8a13f1c72780ec5021915fed")](https://zora.co/coin/base:0xa4cea7370e5f9e746782ad1d2fd7130dd195470f?referrer=0xae4705dc0816ee6d8a13f1c72780ec5021915fed)
>
> This proposal is not an improvement, and it actually makes you look even worse imo. What you did, and continue to do, with the NNS project is not cool - it is totally self serving and a middle finger to the Nouns community.
>
> Hope everyone has a good week.
>
> ⌐◨-◨
>
# we do a lil noc - improved
Since memevalue.eth in the past months has strategically moved his pawns with attacks, bullying and inflated narratives in order to steal the nogs in the treasury, I felt this prop could show everyone a better approach that can avoid to disrupt all the work we did and we are continuing to do ([last updates here)](https://farcaster.xyz/dotnouns/0x861bcab9) while keeping the proposer free to execute his generic idea, but in a more controlled (and non-discretionary) environment.
**TLDR: I still don’t believe this is the case, but if the DAO doesn’t want the $NOGS we sent to the treasury a couple of months ago, the tokens will be sent to a burn address. Also, 1 ETH will be sent to memevalue.eth to let him start the execution of his generic bullet list for a first trial month.**
## Voting FOR this prop will:
- Allow the DAO to reach exactly the same goal of renouncing the $nogs.
- Avoid supporting a personal revenge that will create a strong setback on our new developments and for every holder.
- Benefit the ecosystem by reducing the supply by another 3.6b $nogs to the [upcoming burn](https://farcaster.xyz/dotnouns/0xdbe982b1).
- Avoid giving to a single individual what was supposed to be a strategic asset just to see it dumped for +20ETH in exchange for a discretionary low effort bullet point list.
- Allow memevalue.eth to start executing his bullet point list, but in a more controlled and especially non-discretionary environment.
## Voting AGAINST this prop will:
- Keep the strategic reserve of $nogs in the treasury
- Keep Nouns NFTs and the DAO itself included in every new development and every new product we will release
- Allow other communities and honest builders to ask for an allocation to expand nogs use cases and integrate nogs in new products
- Allow other communities to be included in governance participation thanks to the nogs pool of Nouns - and other NFTs soon.
Memevalue is well known for his MO based on aggression, bullying and never ending pressure to reach his goals. This led to many members of Lils to temporarily or definitely leave due to his toxic behaviour. I won’t make names, I won’t share messages I have received, but if any of those people can gather the courage to speak out, please feel free to reach out to me.
I won’t reach out to every single person in the ecosystem to promote this prop like he’s doing.
I won’t play his game by participating to an interview orchestrated by him while his raid prop is live.
My only hope is that this prop could show the absurdity of memevalue's raid attempt, offering the DAO a better alternative and setting a precedent to avoid this kind of premeditated raids in the future.
⌐◨-◨
# we do a lil noc - improved
Since memevalue.eth in the past months has strategically moved his pawns with attacks, bullying and inflated narratives in order to steal the nogs in the treasury, I felt this prop could show everyone a better approach that can avoid to disrupt all the work we did and we are continuing to do ([last updates here)](https://farcaster.xyz/dotnouns/0x861bcab9) while keeping the proposer free to execute his generic idea, but in a more controlled (and non-discretionary) environment.
**TLDR: I still don’t believe this is the case, but if the DAO doesn’t want the $NOGS we sent to the treasury a couple of months ago, the tokens will be sent to a burn address. Also, 1 ETH will be sent to memevalue.eth to let him start the execution of his generic bullet list for a first trial month.**
## Voting FOR this prop will:
- Allow the DAO to reach exactly the same goal of renouncing the $nogs.
- Avoid supporting a personal revenge that will create a strong setback on our new developments and for every holder.
- Benefit the ecosystem by reducing the supply by another 3.6b $nogs to the [upcoming burn](https://farcaster.xyz/dotnouns/0xdbe982b1).
- Avoid giving to a single individual what was supposed to be a strategic asset just to see it dumped for +20ETH in exchange for a discretionary low effort bullet point list.
- Allow memevalue.eth to start executing his bullet point list, but in a more controlled and especially non-discretionary environment.
## Voting AGAINST this prop will:
- Keep the strategic reserve of $nogs in the treasury
- Keep Nouns NFTs and the DAO itself included in every new development and every new product we will release
- Allow other communities and honest builders to ask for an allocation to expand nogs use cases and integrate nogs in new products
- Allow other communities to be included in governance participation thanks to the nogs pool of Nouns - and other NFTs soon.
Memevalue is well known for his MO based on aggression, bullying and never ending pressure to reach his goals. This led to many members of Lils to temporarily or definitely leave due to his toxic behaviour. I won’t make names, I won’t share messages I have received, but if any of those people can gather the courage to speak out, please feel free to reach out to me.
I won’t reach out to every single person in the ecosystem to promote this prop like he’s doing.
I won’t play his game by participating to an interview orchestrated by him while his raid prop is live.
My only hope is that this prop could show the absurdity of memevalue's raid attempt, offering the DAO a better alternative and setting a precedent to avoid this kind of premeditated raids in the future.
⌐◨-◨ we-do-a-lil-noc---improved
I thought the DM you sent me yesterday was genuine and I was really interested in starting some back and forth to create a version of this prop that could actually bring benefits to everyone and not just trying to destroy what we are building. Then I saw this new update and it’s clear your intentions are always the same.
Nice change, now you want to raid and keep for yourself a 15% supply allocation (which was in fact doubled by us to give more value to the DAO) which could benefit not just the dao but the entire ecosystem.
In your rampaging, you actually came out with an interesting concept.
The idea of allocating stacks of those 3.6b $nogs to core contributors and community is actually really interesting, and there’s a lot of potential in it. What if members of Gnars, Amigos, Based Nouns or anyone else want to get some of those $nogs to reward their members or to create something using the nogs infrastructure that you haven’t even thought about?
This could even include giving governance access to communities through the nogs pool, which with the Forge developments should realistically reach 50 nouns by eoy. (https://farcaster.xyz/dotnouns/0x861bcab9)
The developments and use cases are infinite. And Nouns could become the coordination center of it all, sparking a new wave of creativity across the ecosystem, and getting more and more value as the nogs ecosystem keeps growing.
But all this potential is entirely obliterated by the fact that your plan is to cash out for yourself (Pardon, not for yourself, for “the people that create for noun o'clock”) the entire sum with a bullet point list of discretionary things you say you are going to do (LilsDAO is still waiting for the books you never delivered).
This is a democracy and I will of course accept any outcome. But it would be great to see the majority still cares.
I just hope the dao can see and realise that this is more for you to obtain some kind of personal satisfaction (and a lot of money that you would never have gotten otherwise) than it is to give real value to the ecosystem.
Especially since the development is still ongoing and we are continuing to actively expand nogs with more and more use cases.
lil-noc@0xae47...5Fed
You keep switching your narrative adding as many things as possible.
Which part is a conspiracy? Don’t know, maybe you accusing us of money laundering and so on? Saying around that I want to steal the current LP liquidity, that I want to add new allocations to me in the new upgrade, that I want to use the 50eth for myself even after I specified that every acquisition will be owned by the nogs ecosystem?
Now I’m also guilty for all our successful mandates and for the revenue generated through our products with the goal to become self sustainable? Something that was heavily encouraged by the DAO back then. And which allowed us to keep going for 12+ months with a prop that was supposed to cover only 6 months of work.
We did a lot during these 3 years, delivering initiatives, products and support to communities which I believe everyone was extremely happy about, you included, probably more than anyone.
Now everything we did in the past 3 years magically became questionable.
Once again, hopefully for the last time. I made a huge mistake last year with those unusued nogs and I’m paying for that. I have been idiotic, I do not think I’m a buffoon, tho I appreciate you might find some comfort in some blunt bullying, I guess that’s your mo, we all have our cup of tea.
We’re about to fix last year’s mess now once and for all.
Again, trying to steal these nogs assets from Nouns is absurd, but I guess it’s perfectly in line with your hidden agenda for Lils and your revenge.
I guess the DAO will decide. Good luck!
> @0x1AA5...BdAC
>
> confused which part is a conspiracy, and I definitely never called you a genius, here are the facts:
>
> - you sold 100s of thousands of $ of NNS NFTs
> - you took 100s of thousands $ from Nouns props
> - you sold 100s of thousands $ of nogs via 10+ wallets
> - you took $70k+ from party fees to yourself
>
> So you made millions of dollars for a product that literally has less than 10 users rn, and still near-zero communications or attempt at community building. If you look at all the drawings in the proposal, I am pretty sure they paint you as a buffoon, not an evil genius, so I think you're good on that front. This is not a raid, this is my recommendation to cut ties with NNS due to potential fraud. Incase you haven't realized, none of this is for my own benefit, I am looking out for the community but I understand you cannot not grasp this concept.
>
> I don't need to make my statements more credible, they are the truth and all your actions are on chain for everyone to see for eternity.
>
> ⌐◨-◨
>
> > @0xae47...5Fed
> >
> > I sent that DM on 25/11/2024 and I was referring to the fact that the chart seemed ready for a move - in fact, it made x2 over the next few days.
> > Stop using this false narrative every time you feel you need to make your statements more credible.
> >
> > Believe it or not, 1 year ago I’ve offramped only what was strictly necessary for running the team for the second half of the year, hence 99.5k. That also included the unlocked nogs from our vested allocation (which will be completely renounced in the upcoming upgrade with everything else).
> >
> > The rest of the unusued nogs have been mismanaged in a series of idiotic and naive mistakes I made during those months. They started with a naive plan to try to stop the decline of that market correction period and ended up in a loop that took me months to escape from.
> >
> > That’s why I’m so angry and ashamed with myself and that’s why I’m going to do whatever it takes to reinject the loss from that *17% supply into the nogs ecosystem.
> >
> > And I know it doesn’t change Anything, the mess has been made.
> > But I did not profit from those nogs, there has never been any evil scheme, and that’s just not who I am.
> >
> > The storyline you painted over the past few months made it seem that dotnouns just up and went from being one of the most reputable builders of the ecosystem to this crazy person who all of a sudden made this evil and well thought robbery, but that’s not true.
> >
> > Mostly anyone here can open their DMs, read the chats they had with me and see how I always deeply cared about this ecosystem and every single community.
> >
> > All this to say that I’d rather be “dotnouns the idiot who lost money for nothing and almost destroyed his best project” than “dotnouns who made fun of everyone for 3 years to then escape with the money”.
> >
> > I don’t know which one is better tbh.
> > Probably someone could find more dignity in a successful robbery than in being an idiot, but the truth is this and I’m living with that.
> >
> > Again, absolutely nothing changes.
> > But the version of dotnouns who just took the money, caring only about himself and his profits, who for some reason is still around building nogs for the ecosystem simply doesn’t make sense. I hope everyone can see this.
> >
> > You can continue to use your own narrative for your own benefit of course and some people will even believe you.
> >
> > Time will show everyone that a lot of your conspiracies about what happened and about our evil plans with the new nogs upgrade were nothing but a figment of your imagination.
> >
> > Good luck with this raid attempt.
> >
> > Cheers
> >
> > >
> > >
> > > There is no rage, just facts - you ignored your own whitepaper and dumped 20% of the supply, took all the fees of community LP and offramped for yourself... and sent me direct messages saying "don't sell we are going to take off" whilst you were literally dumping billions of nogs....
> > >
> > > This is not a raid of the nogs, this is putting the nogs to actual use. I do not want to be in the loop with you, as you are doing nothing of benefit to anybody except yourself and that it is pretty clear by your actions.
> > >
> > > You recently withdrew 148eth from the community raised LP, you could easily make Lil Nouns whole yourself, but you have no intention to do that, so I will run this prop.
> > >
> > > Cheers
> > >
> > > +1
> > >
> > > > @0xae47...5Fed
> > > >
> > > > - No, I was obviously referring to all the times we heavily supported and promoted Lils in every product we released since we started and without any prop to their DAO.
> > > > This also includes the HUGE allocation of nogs we gave to holders during the launch, nogs that have mostly been sold creating a substantial profit for Lils members and for many others that continued to buy Lils from secondary to get their above average nogs allocations.
> > > >
> > > > I think our multi year support for Lils is indisputable and everyone in the Lils community (you being the exception, apparently) can confirm this.
> > > >
> > > > - No, of course the reality is much simpler than this once again new conspiracy theory.
> > > >
> > > > “Value” because as we develop the nogs ecosystem and the price of nogs increases, the token held in the dao would simply and consequentially have more value. And since it’s currently valued 41k$ at just 600k of MC we are talking about a lot of value for the DAO, which is our goal.
> > > >
> > > > “Utility” because, being an utility token that allows holders to do many things, the plan is to allow Nouns (and Lils) holders to interact with some token utilities directly through the allocation in their dao, expanding the possibilities to play with products and new features even if you don’t actually own nogs in your wallet.
> > > >
> > > > I’m the same person totally committed to the ecosystem I’ve always been these years.
> > > > I made an incredibly stupid mistake, I’m paying for this every day and I will fix it no matter what.
> > > >
> > > > I’m not going anywhere and I’m continuing to work to bring innovation into the ecosystem.
> > > > We are still here and our platforms are still active even after years.
> > > >
> > > > I know you will answer to this with other accusations and rage, but I’m already totally committed to fix this mess and make nogs a success. The only thing I can do right now is to be focused on this.
> > > >
> > > > But raiding the nogs owned by the DAO is not the way and surely it’s not how you are going to "make Lils great again".
> > > >
> > > > When and if you want, I’d be more than happy to bring you and noc into the loop again and start to share new ideas and push boundaries like we did together for years.
> > > >
> > > > >
> > > > >
> > > > > "And I swear, as always for anything we release, Lils will stay at the head of the curve too. "
> > > > >
> > > > > - you mean like when Lil Nouns put in 15e to the Party raise expecting LP fees splits and you robbed all the LP fees for yourself and then dumped 20%+ of supply on us?
> > > > >
> > > > > Total smoke and mirrors on your end and anyone engaging with your products is at risk of losing all their money, so at this point the safest option for Nouns DAO is to cut ties onchain via proposal to protect our community old and new.
> > > > >
> > > > > "The $nogs in the Nouns treasury are extremely important because they will allow Nouns treasury and Nouns holders to benefit (in terms of value and utility) from everything that’s coming this year. "
> > > > >
> > > > > While the above statement suggests that $NOGS holders expect to gain value from the efforts of NNS, which could indicate that $NOGS meets the Howey Test criteria for a security, a definitive determination would require a comprehensive legal analysis considering all relevant facts and circumstances. Your clearly fraudulent behaviour and the fact we are still not sure if NNS Labs the entity even exists, further muddies the waters surrounding you and this project and does put our community at risk.
> > > > >
> > > > > +1
> > > > >
> > > > > > The $nogs in the Nouns treasury are extremely important because they will allow Nouns treasury and Nouns holders to benefit (in terms of value and utility) from everything that’s coming this year.
> > > > > >
> > > > > > And I swear, as always for anything we release, Lils will stay at the head of the curve too.
> > > > > >
> > > > > > I already stated that the mismanagement of those unused nogs last year and the absence of communication has been incredibly naive and, believe it or not, it still haunts me every day.
> > > > > >
> > > > > > I’m so angry with myself about how the mess of those months has been able to obliterate everything I did in the past 3 years, but, even if It’s been a huge setback from every point of view, nogs is our #1 priority and with it, also Nouns and Lils and the other communities.
> > > > > >
> > > > > > I’m personally recovering from the second surgery of the year and I’ll be back in a few days, but the dev team continued to work and we are ready to release the upgrade of nogs this week.
> > > > > >
> > > > > > Apart from the changes in supply and decentralisation I’ve already shared, we are also ready to release the following:
> > > > > >
> > > > > > - Nouns Redeem: The Nouns acquired through the acquisition program will be managed by nogs holders. Holders will be able to vote and even sponsor proposals using those Nouns. Plus, anyone will be able to burn $nogs and claim a Noun from the pool. It’s very similar to $nouns swap, but every claim will burn a dynamic amount of nogs instead, benefiting the whole nogs ecosystem. (https://imgur.com/a/zGn1MRp) This will be released for Lils too and then for other communities. Implications of this system can be massive and I will create a more detailed thread soon.
> > > > > >
> > > > > > - Redemption program: our priority will be to reinject in the ecosystem 400k from revenue from any kind of future activity and product. This will be achieved through a Buy and Burn $nogs program. We expect to gradually complete this program within 6-8 months, but even after that we will continue to tie the eth -> nogs conversion from product fees to everything we are going to release. I won’t rest until I’ll be able to bring back that amount back in the ecosystem.
> > > > > >
> > > > > > I want to show everyone that the vision around $nogs is right and that it can create a massive impact across the ecosystem. I made a mess and your anger towards me is perfectly understandable.
> > > > > >
> > > > > > Just wait for this second half of the year and let me make amend for my mistakes and support Nouns, Lils and the rest of communities at the best of our capabilities like we always did during the past years.
> > > > > >
> > > > > > Let us work these months and if I fail you will be free to make all the props you want, but until then, let me show you with facts that your time supporting us and our products was not a distraction.
> > > > > >
> > > > > > While selling those nogs was definitely a mistake, I’m not going to talk again about the reasoning that led us to reallocate our presale. Once again, I’m extremely sorry if anyone feels robbed by me or NNS in general. My DMs are always open. We’ve already discussed plenty about this and I don’t want to take attention away from the most important thing, which is that nogs is still here and despite many complications we’re still working. If my words are not trustworthy enough, you’ll see from next week that this is all true.
> > > > > >
> > > > > > I honestly can’t wait to show you all what we have in store.
> >
> >
> >
>
>
>
>
lil-noc@0xae47...5Fed
I sent that DM on 25/11/2024 and I was referring to the fact that the chart seemed ready for a move - in fact, it made x2 over the next few days.
Stop using this false narrative every time you feel you need to make your statements more credible.
Believe it or not, 1 year ago I’ve offramped only what was strictly necessary for running the team for the second half of the year, hence 99.5k. That also included the unlocked nogs from our vested allocation (which will be completely renounced in the upcoming upgrade with everything else).
The rest of the unusued nogs have been mismanaged in a series of idiotic and naive mistakes I made during those months. They started with a naive plan to try to stop the decline of that market correction period and ended up in a loop that took me months to escape from.
That’s why I’m so angry and ashamed with myself and that’s why I’m going to do whatever it takes to reinject the loss from that *17% supply into the nogs ecosystem.
And I know it doesn’t change Anything, the mess has been made.
But I did not profit from those nogs, there has never been any evil scheme, and that’s just not who I am.
The storyline you painted over the past few months made it seem that dotnouns just up and went from being one of the most reputable builders of the ecosystem to this crazy person who all of a sudden made this evil and well thought robbery, but that’s not true.
Mostly anyone here can open their DMs, read the chats they had with me and see how I always deeply cared about this ecosystem and every single community.
All this to say that I’d rather be “dotnouns the idiot who lost money for nothing and almost destroyed his best project” than “dotnouns who made fun of everyone for 3 years to then escape with the money”.
I don’t know which one is better tbh.
Probably someone could find more dignity in a successful robbery than in being an idiot, but the truth is this and I’m living with that.
Again, absolutely nothing changes.
But the version of dotnouns who just took the money, caring only about himself and his profits, who for some reason is still around building nogs for the ecosystem simply doesn’t make sense. I hope everyone can see this.
You can continue to use your own narrative for your own benefit of course and some people will even believe you.
Time will show everyone that a lot of your conspiracies about what happened and about our evil plans with the new nogs upgrade were nothing but a figment of your imagination.
Good luck with this raid attempt.
Cheers
>
>
> There is no rage, just facts - you ignored your own whitepaper and dumped 20% of the supply, took all the fees of community LP and offramped for yourself... and sent me direct messages saying "don't sell we are going to take off" whilst you were literally dumping billions of nogs....
>
> This is not a raid of the nogs, this is putting the nogs to actual use. I do not want to be in the loop with you, as you are doing nothing of benefit to anybody except yourself and that it is pretty clear by your actions.
>
> You recently withdrew 148eth from the community raised LP, you could easily make Lil Nouns whole yourself, but you have no intention to do that, so I will run this prop.
>
> Cheers
>
> +1
>
> > @0xae47...5Fed
> >
> > - No, I was obviously referring to all the times we heavily supported and promoted Lils in every product we released since we started and without any prop to their DAO.
> > This also includes the HUGE allocation of nogs we gave to holders during the launch, nogs that have mostly been sold creating a substantial profit for Lils members and for many others that continued to buy Lils from secondary to get their above average nogs allocations.
> >
> > I think our multi year support for Lils is indisputable and everyone in the Lils community (you being the exception, apparently) can confirm this.
> >
> > - No, of course the reality is much simpler than this once again new conspiracy theory.
> >
> > “Value” because as we develop the nogs ecosystem and the price of nogs increases, the token held in the dao would simply and consequentially have more value. And since it’s currently valued 41k$ at just 600k of MC we are talking about a lot of value for the DAO, which is our goal.
> >
> > “Utility” because, being an utility token that allows holders to do many things, the plan is to allow Nouns (and Lils) holders to interact with some token utilities directly through the allocation in their dao, expanding the possibilities to play with products and new features even if you don’t actually own nogs in your wallet.
> >
> > I’m the same person totally committed to the ecosystem I’ve always been these years.
> > I made an incredibly stupid mistake, I’m paying for this every day and I will fix it no matter what.
> >
> > I’m not going anywhere and I’m continuing to work to bring innovation into the ecosystem.
> > We are still here and our platforms are still active even after years.
> >
> > I know you will answer to this with other accusations and rage, but I’m already totally committed to fix this mess and make nogs a success. The only thing I can do right now is to be focused on this.
> >
> > But raiding the nogs owned by the DAO is not the way and surely it’s not how you are going to "make Lils great again".
> >
> > When and if you want, I’d be more than happy to bring you and noc into the loop again and start to share new ideas and push boundaries like we did together for years.
> >
> > >
> > >
> > > "And I swear, as always for anything we release, Lils will stay at the head of the curve too. "
> > >
> > > - you mean like when Lil Nouns put in 15e to the Party raise expecting LP fees splits and you robbed all the LP fees for yourself and then dumped 20%+ of supply on us?
> > >
> > > Total smoke and mirrors on your end and anyone engaging with your products is at risk of losing all their money, so at this point the safest option for Nouns DAO is to cut ties onchain via proposal to protect our community old and new.
> > >
> > > "The $nogs in the Nouns treasury are extremely important because they will allow Nouns treasury and Nouns holders to benefit (in terms of value and utility) from everything that’s coming this year. "
> > >
> > > While the above statement suggests that $NOGS holders expect to gain value from the efforts of NNS, which could indicate that $NOGS meets the Howey Test criteria for a security, a definitive determination would require a comprehensive legal analysis considering all relevant facts and circumstances. Your clearly fraudulent behaviour and the fact we are still not sure if NNS Labs the entity even exists, further muddies the waters surrounding you and this project and does put our community at risk.
> > >
> > > +1
> > >
> > > > The $nogs in the Nouns treasury are extremely important because they will allow Nouns treasury and Nouns holders to benefit (in terms of value and utility) from everything that’s coming this year.
> > > >
> > > > And I swear, as always for anything we release, Lils will stay at the head of the curve too.
> > > >
> > > > I already stated that the mismanagement of those unused nogs last year and the absence of communication has been incredibly naive and, believe it or not, it still haunts me every day.
> > > >
> > > > I’m so angry with myself about how the mess of those months has been able to obliterate everything I did in the past 3 years, but, even if It’s been a huge setback from every point of view, nogs is our #1 priority and with it, also Nouns and Lils and the other communities.
> > > >
> > > > I’m personally recovering from the second surgery of the year and I’ll be back in a few days, but the dev team continued to work and we are ready to release the upgrade of nogs this week.
> > > >
> > > > Apart from the changes in supply and decentralisation I’ve already shared, we are also ready to release the following:
> > > >
> > > > - Nouns Redeem: The Nouns acquired through the acquisition program will be managed by nogs holders. Holders will be able to vote and even sponsor proposals using those Nouns. Plus, anyone will be able to burn $nogs and claim a Noun from the pool. It’s very similar to $nouns swap, but every claim will burn a dynamic amount of nogs instead, benefiting the whole nogs ecosystem. (https://imgur.com/a/zGn1MRp) This will be released for Lils too and then for other communities. Implications of this system can be massive and I will create a more detailed thread soon.
> > > >
> > > > - Redemption program: our priority will be to reinject in the ecosystem 400k from revenue from any kind of future activity and product. This will be achieved through a Buy and Burn $nogs program. We expect to gradually complete this program within 6-8 months, but even after that we will continue to tie the eth -> nogs conversion from product fees to everything we are going to release. I won’t rest until I’ll be able to bring back that amount back in the ecosystem.
> > > >
> > > > I want to show everyone that the vision around $nogs is right and that it can create a massive impact across the ecosystem. I made a mess and your anger towards me is perfectly understandable.
> > > >
> > > > Just wait for this second half of the year and let me make amend for my mistakes and support Nouns, Lils and the rest of communities at the best of our capabilities like we always did during the past years.
> > > >
> > > > Let us work these months and if I fail you will be free to make all the props you want, but until then, let me show you with facts that your time supporting us and our products was not a distraction.
> > > >
> > > > While selling those nogs was definitely a mistake, I’m not going to talk again about the reasoning that led us to reallocate our presale. Once again, I’m extremely sorry if anyone feels robbed by me or NNS in general. My DMs are always open. We’ve already discussed plenty about this and I don’t want to take attention away from the most important thing, which is that nogs is still here and despite many complications we’re still working. If my words are not trustworthy enough, you’ll see from next week that this is all true.
> > > >
> > > > I honestly can’t wait to show you all what we have in store.
lil-noc@0xae47...5Fed
- No, I was obviously referring to all the times we heavily supported and promoted Lils in every product we released since we started and without any prop to their DAO.
This also includes the HUGE allocation of nogs we gave to holders during the launch, nogs that have mostly been sold creating a substantial profit for Lils members and for many others that continued to buy Lils from secondary to get their above average nogs allocations.
I think our multi year support for Lils is indisputable and everyone in the Lils community (you being the exception, apparently) can confirm this.
- No, of course the reality is much simpler than this once again new conspiracy theory.
“Value” because as we develop the nogs ecosystem and the price of nogs increases, the token held in the dao would simply and consequentially have more value. And since it’s currently valued 41k$ at just 600k of MC we are talking about a lot of value for the DAO, which is our goal.
“Utility” because, being an utility token that allows holders to do many things, the plan is to allow Nouns (and Lils) holders to interact with some token utilities directly through the allocation in their dao, expanding the possibilities to play with products and new features even if you don’t actually own nogs in your wallet.
I’m the same person totally committed to the ecosystem I’ve always been these years.
I made an incredibly stupid mistake, I’m paying for this every day and I will fix it no matter what.
I’m not going anywhere and I’m continuing to work to bring innovation into the ecosystem.
We are still here and our platforms are still active even after years.
I know you will answer to this with other accusations and rage, but I’m already totally committed to fix this mess and make nogs a success. The only thing I can do right now is to be focused on this.
But raiding the nogs owned by the DAO is not the way and surely it’s not how you are going to "make Lils great again".
When and if you want, I’d be more than happy to bring you and noc into the loop again and start to share new ideas and push boundaries like we did together for years.
>
>
> "And I swear, as always for anything we release, Lils will stay at the head of the curve too. "
>
> - you mean like when Lil Nouns put in 15e to the Party raise expecting LP fees splits and you robbed all the LP fees for yourself and then dumped 20%+ of supply on us?
>
> Total smoke and mirrors on your end and anyone engaging with your products is at risk of losing all their money, so at this point the safest option for Nouns DAO is to cut ties onchain via proposal to protect our community old and new.
>
> "The $nogs in the Nouns treasury are extremely important because they will allow Nouns treasury and Nouns holders to benefit (in terms of value and utility) from everything that’s coming this year. "
>
> While the above statement suggests that $NOGS holders expect to gain value from the efforts of NNS, which could indicate that $NOGS meets the Howey Test criteria for a security, a definitive determination would require a comprehensive legal analysis considering all relevant facts and circumstances. Your clearly fraudulent behaviour and the fact we are still not sure if NNS Labs the entity even exists, further muddies the waters surrounding you and this project and does put our community at risk.
>
> +1
>
> > The $nogs in the Nouns treasury are extremely important because they will allow Nouns treasury and Nouns holders to benefit (in terms of value and utility) from everything that’s coming this year.
> >
> > And I swear, as always for anything we release, Lils will stay at the head of the curve too.
> >
> > I already stated that the mismanagement of those unused nogs last year and the absence of communication has been incredibly naive and, believe it or not, it still haunts me every day.
> >
> > I’m so angry with myself about how the mess of those months has been able to obliterate everything I did in the past 3 years, but, even if It’s been a huge setback from every point of view, nogs is our #1 priority and with it, also Nouns and Lils and the other communities.
> >
> > I’m personally recovering from the second surgery of the year and I’ll be back in a few days, but the dev team continued to work and we are ready to release the upgrade of nogs this week.
> >
> > Apart from the changes in supply and decentralisation I’ve already shared, we are also ready to release the following:
> >
> > - Nouns Redeem: The Nouns acquired through the acquisition program will be managed by nogs holders. Holders will be able to vote and even sponsor proposals using those Nouns. Plus, anyone will be able to burn $nogs and claim a Noun from the pool. It’s very similar to $nouns swap, but every claim will burn a dynamic amount of nogs instead, benefiting the whole nogs ecosystem. (https://imgur.com/a/zGn1MRp) This will be released for Lils too and then for other communities. Implications of this system can be massive and I will create a more detailed thread soon.
> >
> > - Redemption program: our priority will be to reinject in the ecosystem 400k from revenue from any kind of future activity and product. This will be achieved through a Buy and Burn $nogs program. We expect to gradually complete this program within 6-8 months, but even after that we will continue to tie the eth -> nogs conversion from product fees to everything we are going to release. I won’t rest until I’ll be able to bring back that amount back in the ecosystem.
> >
> > I want to show everyone that the vision around $nogs is right and that it can create a massive impact across the ecosystem. I made a mess and your anger towards me is perfectly understandable.
> >
> > Just wait for this second half of the year and let me make amend for my mistakes and support Nouns, Lils and the rest of communities at the best of our capabilities like we always did during the past years.
> >
> > Let us work these months and if I fail you will be free to make all the props you want, but until then, let me show you with facts that your time supporting us and our products was not a distraction.
> >
> > While selling those nogs was definitely a mistake, I’m not going to talk again about the reasoning that led us to reallocate our presale. Once again, I’m extremely sorry if anyone feels robbed by me or NNS in general. My DMs are always open. We’ve already discussed plenty about this and I don’t want to take attention away from the most important thing, which is that nogs is still here and despite many complications we’re still working. If my words are not trustworthy enough, you’ll see from next week that this is all true.
> >
> > I honestly can’t wait to show you all what we have in store.
lil-noc
The $nogs in the Nouns treasury are extremely important because they will allow Nouns treasury and Nouns holders to benefit (in terms of value and utility) from everything that’s coming this year.
And I swear, as always for anything we release, Lils will stay at the head of the curve too.
I already stated that the mismanagement of those unused nogs last year and the absence of communication has been incredibly naive and, believe it or not, it still haunts me every day.
I’m so angry with myself about how the mess of those months has been able to obliterate everything I did in the past 3 years, but, even if It’s been a huge setback from every point of view, nogs is our #1 priority and with it, also Nouns and Lils and the other communities.
I’m personally recovering from the second surgery of the year and I’ll be back in a few days, but the dev team continued to work and we are ready to release the upgrade of nogs this week.
Apart from the changes in supply and decentralisation I’ve already shared, we are also ready to release the following:
- Nouns Redeem: The Nouns acquired through the acquisition program will be managed by nogs holders. Holders will be able to vote and even sponsor proposals using those Nouns. Plus, anyone will be able to burn $nogs and claim a Noun from the pool. It’s very similar to $nouns swap, but every claim will burn a dynamic amount of nogs instead, benefiting the whole nogs ecosystem. (https://imgur.com/a/zGn1MRp) This will be released for Lils too and then for other communities. Implications of this system can be massive and I will create a more detailed thread soon.
- Redemption program: our priority will be to reinject in the ecosystem 400k from revenue from any kind of future activity and product. This will be achieved through a Buy and Burn $nogs program. We expect to gradually complete this program within 6-8 months, but even after that we will continue to tie the eth -> nogs conversion from product fees to everything we are going to release. I won’t rest until I’ll be able to bring back that amount back in the ecosystem.
I want to show everyone that the vision around $nogs is right and that it can create a massive impact across the ecosystem. I made a mess and your anger towards me is perfectly understandable.
Just wait for this second half of the year and let me make amend for my mistakes and support Nouns, Lils and the rest of communities at the best of our capabilities like we always did during the past years.
Let us work these months and if I fail you will be free to make all the props you want, but until then, let me show you with facts that your time supporting us and our products was not a distraction.
While selling those nogs was definitely a mistake, I’m not going to talk again about the reasoning that led us to reallocate our presale. Once again, I’m extremely sorry if anyone feels robbed by me or NNS in general. My DMs are always open. We’ve already discussed plenty about this and I don’t want to take attention away from the most important thing, which is that nogs is still here and despite many complications we’re still working. If my words are not trustworthy enough, you’ll see from next week that this is all true.
I honestly can’t wait to show you all what we have in store.
@0xae47...5Fed
Pipe, you are acting like you just met me yesterday.
I’m the same person who has been working hard every day for the ecosystem and its communities for more than 3 years.
I know you are angry and this became some sort of personal revenge and maybe that’s fair.
We had to face the stop of the stream and to continue our work we are using a part of our presale to make sure we can deliver what we said we would.
Meanwhile, we are injecting other 120k$ (in addition to the 3.6b $nogs) into the dao through bids. We would never bid 50 eth in Nouns if we were not still working in and for the ecosystem.
The idea is to decentralise these Nouns’ ownership and governance, possibly moving them into a dedicated contract whose governance is handled by $nogs holders. We’re still trying to figure out how to do this practically, but this is the plan. Those Nouns will make the pool stronger but they won’t be owned by us.
We are also going to decentralise the LP, which will lead to a system where holders (including communities like Nouns and Lilnouns) will be able to claim their recurring share of fees based on their allocation.
Our focus is currently on increasing the dao’s treasury but I’m confident we will be able to get enough revenue for nogs too in the medium term. When that happens, we will inject more $ in the nogs ecosystem with a buy-burn that will benefit every holder.
Putting $ or Nouns in an abandoned party mostly made by non-holders is pointless at this stage, doesn’t do anyone any good.
Let us work and I promise the next few months will show you we are the same team who always tried to create cool and innovative infra for the ecosystem and most definitely not some evil conspiracy out to rug.
>
>
> tldr; you just withdrew another 148e from the community-funded LP after already extracting 200e+ by dumping tokens (20% of total supply) that were not even allocated for your team...
>
> https://basescan.org/tx/0x59bc62b69d5b35ddf5b1048b7eaae736be80959372d7879a493a5aa13dee873d
>
> What an "Act" this is turning out to be, I hope you return the $70,000+ in fees to the Party community that thought the tokenomics would be adhered to. The Nouns should be for them, not part of this allegedly illegal money laundering operation you got going on.
>
After the transfer of 3.6b $nogs (~$50k at the current MC of 750k) to the treasury, we are now ready to unveil the new renovation around NOGS, which will start soon.
Our main goal is making $nogs a growing asset in the dao's treasury, in terms of both economic value and strategic utility for other communities, within and outside the Nouns ecosystem.
To do this, we will enhance the current utilities and add new ones across the year. More importantly, we will begin a drastic process of decentralization and supply cut that will free $nogs from our control and will deeply integrate it into the ecosystem.
## What’s next:
**1) Decentralization of $nogs**
We’re working to gradually eliminate the main points of centralization around $nogs. This includes:
- Renouncing to contracts
- Consequent deletion of 1.69% yearly inflation (up to now never been minted)
- Following the reorganization and burn, **the DAO would be the only entity to control ~15% of the supply.**
- The Reward system for communities will be discontinued and switched to a system like [the one we tested with Based Nouns](https://nouns.build/dao/base/0x10a5676ec8ae3d6b1f36a6f1a1526136ba7938bf/vote/31), so any community will be able to autonomously buy $nogs and inject rewards into their NFTs.
- Communities could make props to the DAO to get a delegation of part of the 3.6b $nogs to give governance power to their members through the NOGS pool; Or to get a transfer of $nogs to use other utilities of the NOGS infrastructure, like the NFT Reward System. We are working on a delegation system that will be integrated with these processes.
**2) Reorganization of the supply**
Too much $nogs is still locked in contracts with no real use, and still under our control.
• We’ll burn everything stored on the mainnet. This will immediately destroy several billion $nogs, which will be enhanced by monthly burns from vested contracts.
• We’ll burn ~24B out of the 34B in the LP. The remaining ~10B will be locked again, this time forever. The ETH from our presale not locked in the LP will be injected into the DAO through bids with the goal to create a bigger and more stable pool of Nouns and will be used to guarantee the continuation of nogs operations and the release of our pipeline of products.
• These changes will make the remaining supply fully liquid, with a projected total supply cut of at least 60%, probably more.
• Contracts on Base won't keep anything of the existing supply, except for the exact amount of $nogs needed to manage the still active NFTs rewards. (expected burn on Base: ~6B $nogs)
• Team won't keep anything from existing contracts and will be able to get $nogs from the market like anybody else.
The burn will be managed on mainnet through [this wallet](https://etherscan.io/address/0x9454E8E87e46ac6f8BEbAEe404c3DEe132DE0649). This also includes a progressive monthly burn from vested contracts until they are empty.
## Process and Allocations
Even with the stop of our stream, our priority is still to increase the inflow for the DAO. This is linked with enhancing the NOGS infrastructure and ensuring the continuation of our operations and new products releases. We reorganized the unlocked part of our presale to be able to accomplish all of this.
- **60 ETH** will be kept into the LP and locked forever.
We will also seize the opportunity to upgrade the pool to Uniswap v4 and the fee tier from 0.3% to 1%. This will give us more margin for bigger burns and utilities for holders in the future. We are currently exploring a new application for the lp that will add an additional recurring revenue channel to bigger holders, especially to communities who own an high $nogs stack like Nouns and Lilnouns. We'll share more about this in the coming weeks.
- **50 ETH** will be injected into the DAO through bids distributed across the most active Nouns clients using [this wallet](https://etherscan.io/address/0x8698998b20226bc504dcb93D3144130eF0Be016B).
**We are also testing the expansion of the governance system to new nounish DAOs,** if the experiment succeeds we will inject some ETH in communities like Lils, Gnars, Yellow and more.
Vertical governance is one of the most exciting utilities of NOGS and **we are going to keep betting on this with the creation of a bigger and more stable NOGS pool of Nouns.** This will bring additional resources to the DAO and it will increase the power of every NOGS holder and community.
**This will also work together with the delegation system we are going to develop for the DAO,** which will allow any community to ask for a delegation of $nogs and share the voting power over the NOGS pool of Nouns to their community members.
**Last but not least,** we are also planning to work closely with nounish communities and Farcaster channels and allocate some Nouns for fortnightly/monthly delegations to members of the ecosystem as a reward for special accomplishments in their respective communities/channels.
- **~99 ETH** will be used to ensure the continuity and expansion of the NOGS infrastructure and team operations through [this wallet](https://etherscan.io/address/0x60800287ee90c1adcc3Ea99A650c962adCA71c70).
The main goals are still the same we had for our now interrupted mandate, that is, bringing more value and resources into the DAO and reaching self sustainability asap to continue our work and support potentially forever.
Should we succeed in making our operations self sustainable before eoy, the rest of the budget will be used to increase the injection into the DAO.
For now, we postponed the release of the other products we had in the pipeline to give priority to this new and decentralized version of NOGS and to the governance delegation system for communities.
Changes around supply and liquidity will begin soon and will continue for the next weeks until completed.
**With the current new structure and allocations, NOGS could bring +4M$ of additional value to the DAO with a marketcap of 50M.**
We'll do our best to make NOGS successful and everyone is welcome to participate and build on it.
**With this I'm not saying it will be easy,** but especially considering the current economic situation in the DAO, I believe the experiment of a decentralized collective building linked to a direct growth in terms of economic treasury value is worth a shot.
That was the core idea of our mandate for this year and I will do whatever it takes to show everyone how strong and effective this kind of approach could be.
I'll continue to keep everyone updated about this journey.
We’ve completed a 3.6B $nogs (~22 ETH at the current MC of 500k) transfer to the DAO, consistently with the plan we had for our (now interrupted) yearly mandate.
We wanted to send the amount directly on Base, but after a few chats with other nouners it appeared the DAO’s OP alias was not the best choice due to complexity and possible mistakes. That’s why we opted for mainnet instead.
This amount has always been meant to be, and still is, a core piece of this year’s plan and revenue generation strategy for the DAO.
It’s made up of:
• 1,767,573,428 $nogs moved from 542 Nouns and 828 Lils stored in the Treasury;
• 1,832,426,572 $nogs added as an additional boost from unused nogs assets, to maximize outcomes through new releases during the year.
The stream interruption has been a cold shower. And even if at the end it wasn’t related to the first 2.5 months of our mandate, it’s been a wake-up call for everything I could have managed better over the past year.
In hindsight, liquidating 14B unused $nogs throughout the last year, without communication and context about our burn and reorganization plans, was incredibly stupid. It aligned with how poorly I handled both personal and work challenges in that second half of the year and I’m ashamed of how those decisions affected 3 years of hard-earned reputation in the ecosystem, especially during such an important mandate.
I know it’ll be hard to earn back trust from some people. And I know this will also impact everything we’re planning to release moving forward.
I’ll do my best to push through this and carry out the plan we envisioned for this year and beyond.
But after these past weeks, it’s clear a restart is needed.
**We won’t seek any more mandates. Not now, not in the future.**
Instead, we’ll focus on this Restart and support the DAO in the ways we set out to at the beginning of the year.
**Next week we are going to release the full plan about the nogs supply reorganization. This includes a series of drastic changes that will definitely evolve nogs and its long term economic and utility impact for the DAO and the ecosystem.**
Eliminating the main points of centralization, renovating the supply through massive burns and maximizing economic impacts for the DAO are only a fraction of what nogs is going to become.
**The upcoming changes will make $nogs a leaner token, free from our control, directly influenced by the DAO, and ready to be integrated and supported by any other product created by us or any other builder.**
Nothing about our plan has changed. I still strongly believe the infrastructure we’ve built during these 3 years and the tech support we give can be incredibly beneficial to the ecosystem and that $nogs can become a powerful utility token and economic asset for the dao, especially with the upcoming changes we will share next week.
I also know a lot of hard work and time is needed before regaining the trust of many people, and even then it might not be enough for some of you. And that’s fair.
More updates soon. Have a nounish Easter everyone.
There’s some confusion here. I’m going to try to be as clear as possible, and answer these points.
- Burn of tokens:
I’ve never said that the tokens had been burned, I said that the burn of the tokens was something that had been on our minds ever since last year, when we realised that some allocations were starting to be out of sync with the new NOGS structure. This is yet to happen, and has always been set to happen in 2025.
- Inflation and burn rate:
Inflation has never been minted, and the estimated burn rate refers to an automatic burn linked to future products' utility.
- Ownership of the LP:
We organized the NOGS presale to create an asset to increase the value of NOGS in the long term. Last year the priority was liquidity, we were at the top of the memecoin bubble and liquidity for new tokens was critical. That’s why we decided to sell 20% of our supply and allocate 100% of the amount into the LP. But as we said at the time, that asset was always going to be used to make NOGS bigger. April 2024: “These fees will be used to boost NOGS adoption and unlock new use cases around it. This can include: - New developments by the team to lock NOGS and provide new utilities and use cases to holders. - Strategic partnerships. - NOGS integrations by other projects. - Listing on exchanges. - And more.”
Plus, we’ve also always said that managing the fees from the Party was something we were trying out and that we had veto power on everything. We had always considered them as an asset, but we wanted to give the community the opportunity to participate as a way to create engagement and brainstorming.
However, it was clear from the beginning that this was not the best choice as most of the people who bought during the presale sold during the market selloff. Which is when we decided to manage the funds internally, thinking we would have found a different way in the future to test the same kind of collaboration but with actual holders.
Which is also why we were originally planning to use the unlocked funds to inject eth into the DAO through bids and the acquisition of Nouns that would have increased the NOGS pool (which was going to be shared with the other communities through the delegation program we are working on). Plus we would have executed an additional “buy and burn” to make nogs recovery easier.
This obviously doesn’t exempt me from the lack of communication that characterized last year.
Again, I’m sure that with good communication, context and updates, this would have all been clearer from the start.
- Balancing of the LP/Party Fees:
Yes, currently the LP is balanced. We locked the funds for 1 year to allow us to eventually reallocate part of the funds to the most critical utilities, as we had the goal to make part of the locked LP unnecessary. We were hoping that this would have happened thanks to an exponential increase of the price of NOGS. With the current bear market however, we still reached a similar situation, with a big size of the LP unnecessary compared to the current MC and supply in the hands of holders. This is what I meant with “rebalance” by reducing the LP. With the current plan, the rebalanced LP will be injected into the DAO through bids with the goal to increase the Nouns in the NOGS pool (which is still one of the most important NOGS utilities). It will also allow us to expand the pool into other nounish DAOs using the same mechanism. It ensures continued support for Noggles Club drops, keeps the team operational until our revenue-generating products go live, and enables the launch of a monthly “buy back and burn” program designed to strengthen long-term growth. This way, we will be able to complete our pipeline of products without the stream, and we will also bring new resources to the dao.
- Selling of the supply:
Yes, I sold those NOGS. At that moment, it seemed the best path to overcome last year’s challenges. Looking back, it was obviously a mistake and I’m sorry for that. We already lost the stream which was supposed to continue for over 9 months. I’m 100% aware of this mistake, I’m paying the price for it and we’re now figuring out our next steps.
However, ever since prop 711 I never sold a single NOGS. The small amount that was recently sold was to pay Links back, as I wanted to solve that situation as soon as possible.
So no, I didn’t continuously sell NOGS “as recently as last week despite the $1k a day stream”.
- Unnamed wallets:
No, there isn’t really a specific reason. I have a habit of switching wallets when handling larger transactions. I did the same automatically with the 5k I sent to Links last week. It wasn’t until I saw the list of wallets that I realized how messy those transactions looked. In hindsight, it probably would’ve been better to organize everything under fewer wallets.
- Other fixes around NOGS:
We're also using this moment to remove any remaining centralization from NOGS—because it's clear that central points of control have caused issues.
NOGS has grown into a utility token with multiple use cases and governance power, and it's become obvious that holding too much of the supply ourselves is no longer sustainable.
To avoid problems like this in the future, we're moving quickly to fully decentralize the token.
This was already on our roadmap for later this year, but we’re accelerating the timeline.
We're talking:
- Renouncing contracts
- Gradual and automated burning of all NOGS still stored on mainnet
- Permanent cancellation of inflation
- And more.
All of this, together with the developments around the LP will be the core of the growth of NOGS for this year.
CONCLUSION
We’ll need a few days to regroup and put together a proper roadmap - there’s a lot to organize.
But you can expect consistent updates every step of the way.
For the past few years, we've bet everything on Nouns. Building for this ecosystem has been our full-time job, and still is.
Our goal now is to learn from what went wrong and take this moment - however painful it may be - as a chance to make NOGS stronger and more powerful than ever before.
About the stream:
Maybe I’m missing something, but I withdrew an amount that was unlocked. Never seen a lock of a stream in action so I thought it was going to be executed on the vested amount and not on the unlocked one too.
About the nogs sold:
Since last year, I’ve estimated a burn of at least 40% of the supply finding ways to remove allocations that didn’t make much sense given the current structure.
10% team allocation — because it was an allocation objection made by some
10% ecosystem allocation — because it served no real purpose
20% nounish DAOs allocation — because after a while it became clear that allocation was excessive and actually a problem in the long term. We meant to upgrade the system to something closer to the Based Nouns model, approach that has been already tested with success as one of the first things of this mandate.
In total approximately 14B $NOGS have been sold and that entire amount, along with the rest of the allocations mentioned above, will be burned.
About vesting:
Another reason we want to make the supply leaner is that the current vesting structure was designed and started long before the LP launch and the updated version of the token. This brought us to have vested contracts with mixed allocations inside.
These were allocations defined when NOGS was just a social token with no economic value.
So even though we’re planning to burn everything, some allocations can’t be burned immediately due to their vesting schedule — some are still vested for another 2 years.
The plan is to automate the process, probably setting up a monthly withdraw-burn cycle.
That would result in an immediate burn of ~30% of the supply, followed by a gradual 10–20% burn over the year.
In writing this message I kept thinking about all the things that could have been avoided and improved if I had shared this plan with everyone instead of limiting myself to a few DMs to get feedback.
It should have been an exciting development to share and instead it became a mess.
I’m sorry for that and it showed again to me what a lack of context and communication can create.
That’s why, even if I still have to truly process all of this, I’ve already started to do my best to keep the conversation open.
The next releases will be delivered in the same way, creating open feedback and convos with the community during the building phase through Topics and WC.
+1
> how come you withdrew more money from your stream hours after this proposal went through rather than communicate? i have some more Qs if you want to keep this conversation going onchain .
>
> what % of the token supply (how many nogs) did you sell and offramp?
>
> what hapoened to "the tokens are locked for vesting"?
>
> +1
>
> > This prop has been a harsh blow to me and I took 2 days (over the weekend) to recover and reorganise our next steps.
> >
> > NOGS won’t go anywhere and we will continue to evolve it, just like we will continue to build for the ecosystem.
> >
> > Since everything happened so fast and this is our full time job, I’ll need some days to refocus and reorganise everything, from the pipeline of releases to the organisation of the team and everything else.
> >
> > We used the last k$ (already unlocked) from the stream to pay some expenses for this month, including the last physical drops of the Noggles Club we had already committed to.
> >
> > After that, we will regroup and figure out how to organise everything in order to support our work across this year.
> >
> > I’m sorry to see the scam accusations about nogs, and tbh if I am a scammer I really must be the most incompetent one in history.
> >
> > Following the plan we outlined for this mandate, we are going for a complete renovation of the tokenomics and supply of $nogs. This includes the burn of at least 50% of the supply which was set to happen between April and May leveraging the planned rebalance of the LP.
> >
> > Since in 2025 we were going to burn most of the nogs stored in the LP, I took the decision to sell some to support the team across 2024 and thanks to that we’ve been able to expand the utility of the token and our products without relying on additional funding for the second half of that year.
> >
> > NOGS has been our very first experience with a token, in a fast changing environment too, and I must admit I took many things for granted.
> >
> > Again, my lack of communication made a mess and I’m sorry for that. Had I shared more with the community about our struggles and plans, everyone would have had more context and all of this could have been avoided.
This prop has been a harsh blow to me and I took 2 days (over the weekend) to recover and reorganise our next steps.
NOGS won’t go anywhere and we will continue to evolve it, just like we will continue to build for the ecosystem.
Since everything happened so fast and this is our full time job, I’ll need some days to refocus and reorganise everything, from the pipeline of releases to the organisation of the team and everything else.
We used the last k$ (already unlocked) from the stream to pay some expenses for this month, including the last physical drops of the Noggles Club we had already committed to.
After that, we will regroup and figure out how to organise everything in order to support our work across this year.
I’m sorry to see the scam accusations about nogs, and tbh if I am a scammer I really must be the most incompetent one in history.
Following the plan we outlined for this mandate, we are going for a complete renovation of the tokenomics and supply of $nogs. This includes the burn of at least 50% of the supply which was set to happen between April and May leveraging the planned rebalance of the LP.
Since in 2025 we were going to burn most of the nogs stored in the LP, I took the decision to sell some to support the team across 2024 and thanks to that we’ve been able to expand the utility of the token and our products without relying on additional funding for the second half of that year.
NOGS has been our very first experience with a token, in a fast changing environment too, and I must admit I took many things for granted.
Again, my lack of communication made a mess and I’m sorry for that. Had I shared more with the community about our struggles and plans, everyone would have had more context and all of this could have been avoided.
Since our second dao mandate covered our operations for 6 months but we kept going for 12, the $nogs have been sold last year to cover the development expenses for the second half of the year. That was the priority.
The lp fees were a revenue asset of the company, we consulted with our accountants and ultimately had to withdraw them and paid the relevant taxes.
Again, this event refers to last year and that’s why for this mandate we opted for a longer dilution of the stream (12 months instead of 6).
Being a company and being this the full time job for the entire team, the survival of the operations has the priority and since nogs was our core product of 2024, we used it to ensure the continuation of our operations and our pipeline of products.
As we stated in the prop of the current mandate, the fact that we had to absorb internally the 30% cut of the initial budget led us to slightly redefine our workflow.
The AI agent is being developed having in mind the goal of this being able to absorb that 30% cut and, through its evolution, creating enough recurring revenue to support the operations of the team and to reward the ecosystem for next year and beyond.
The extent of the lies in this vwr is on a whole new level and for this one I won’t just sit here watching.
- You were the only sharkdao “admin” against prop 711. Even when the community told you that they wanted their vote executed, even when 3 of the other multisigners were ready to vote, even when the Sharkdao vote for our prop reached the highest turnover of those months.
You were not doing absolutely nothing in that DAO and many members were struggling to see SharkDAO dying out. Which is why there was so much excitement about our prop.
Which is why we released the governance frame for SharkDAO and why we’ve been committed to support it during this mandate.
- I shared with you the idea of creating a treasury of $nogs for your community because we were brainstorming that idea with other communities and I wanted to include esports too.
You said you didn’t have budget for that and after a month we came up with a new alternative, this time directly delegating 500M $nogs to your community without any purchase from the market.
We did it because you always told me you were excited to include the esports community into governance, and since we constantly try to support other communities we worked on that.
On March 13, while chatting about the Noggles Club initiative you said:
“Yes to all of this.
Will follow up about the quest design after talking with the team. But generally we've been having a lot of success with quests and I think it would lead a lot of gamers to the noggles app!
For merch you could just send us funds onchain, we could create custom discount codes which would reduce the price to $0 or just shipping, depending on your preference. We would want to make sure the code got to the right people though. Maybe could set up a unique one for each winner e.g. `NOGS1` through `NOGS10` for 10 winners”
And right after that, when chatting about the delegation initiative you said:
“Excited to participate in this! I think the structure the team was excited about would be having different tiers of allocations based on the users nouns.gg rank
So if we allocated to our two highest ranks, challengers and champions, we could create a distribution model between the two ranks.
I think we can tie this into the quests, meaning if they go and participate in voting with their NOGS delegation, they get rewarded with EXP on nouns.gg!”
That’s why I felt free to include this development in our propdate as we were working together on these ideas. To me, this is a synergy.
About the “inconsistent distribution”, no community treasury ever received $nogs, they’ve always been attached to the NFTs of the most active nounish DAOs, esports was not one of those. Which is why we tried to include you with the delegation program.
I’d better stop here. There have been some comments here that I found insane, but this is just the worst.
+1
> Had to sit on this prop for a while but ultimately decided to vote FOR due to the reasons outlined below.
>
> Here are a few points I want to address:
>
> SharkDAO has been largely inactive, yet the Prop 711 team managed to persuade a single member of our multisig (1/5 hotwallet) to vote FOR this proposal, despite SharkDAO having abstained from voting on almost every other proposal in the past year. Although the proposal passed via Snapshot, I personally don't believe SharkDAO should selectively vote based solely on individual multisig member interests. It should either vote consistently on all proposals or not at all. This selective voting subsequently appeared to influence 0xjanedoe's decision, as their VWR explicitly referenced SharkDAO’s engagement on the prop. I was disappointed with how hard the 711 team pushed SharkDAO and individual members to receive these votes.
>
> I find it odd that esports was mentioned in the propdate, given how sparse communication has been between our projects. After Prop 711 passed, I proactively reached out to their team to collaborate. However, their response was a suggestion for our esports team to purchase 7 ETH (1 billion NOGS) to set up a delegation program, which felt inappropriate since both our projects are funded by Nouns. Just nine days ago, they reached out again this time wanting to purchase our merch for the noggles club and proposing to delegate esports (and other communities) 500M NOGS each specifically to counter the "AGAINST EVERYTHING" voting block. So this is the extent of our collaboration and plans at the moment. We initially discussed potential collaboration back in April 2024, which ended with them saying "let me dive into the esports mint and create some ideas." However, no collaborative follow-up occurred for essentially nine months until after Prop 711 passed. Most interactions I've had with their team have been centered around requests for vote-related support on their proposals. All this being said, if the project continues receiving DAO backing, we (esports) will do our best to collaborate and support.
>
> I've always been uneasy about the inconsistent distribution model for NOGS. Some nounish communities have received tokens seemingly for free, while others have been required to pay. Still others appear to have been entirely overlooked.
Hey James,
- Yes, teams should be held accountable.
- Yes, after a prop passes we should monitor the progress closely.
- Yes, monthly updates should be made mandatory.
- Yes, the stream is definitely a better way for the DAO to keep things under control, instead of spending millions in projects that could be abandoned after taking the entire sum beforehand.
But.
We didn’t take the money and run. We’ve never stopped building. We never stopped being in touch with the ecosystem.
We were waiting for the end of Q1 for the propdate, but of course we will be more proactive and open from now on.
But we have never stopped building for the ecosystem.
Things are going exactly as planned and, being a 1 year mandate, we organized all the pipeline of releases based on this timeframe. And we’re only 2.5 months in.
Most importantly, this prop is not deciding how we should move forward with the DAO. This is about whether or not our operations must stop immediately.
It originated from this simple question, and there’s been a constant shift of focus from this question to a series of other situations.
But let’s not forget what are we voting on here. Not on what’s happening in the comments, in the chats, on WC.
This is about whether we are building and delivering and deserve our stream or not.
And I’m not saying that people should not speak their mind, but maybe this should have been discussed in topics first, instead or before becoming an actual prop.
Hope everyone can keep this in mind and make an informed decision.
+1
> I'm voting "for" to bring attention to this issue, knowing that my vote likely won't result in the prop passing given the existing votes.
>
> I think accountability for proposers is extremely important, and actions like this to cancel a stream when things aren't going as planned is something I would like to see more of.
>
> On this particular issue, I don't know enough about the background details to say if the stream should be canceled or not, but if further scrutiny shows that it is warranted, then I am very much in favor of it happening. (And if it gets canceled but then things improve, it can always be started again!)
Hey fatty!
An AI agent to connect our products, to create a frictionless onchain experience within the ecosystem and to unlock new monetization streams was already in the plans when we wrote the proposal.
"This initial roadmap will expand as new experiments and emerging trends shape additional opportunities throughout the year. For example, AI and nounish Virtual Assistants are already in exploration phase and we will be able to share more soon."
The goal this year is to improve the AI agent so that it will be able to automatically create a naming system powered by nns, a dashbord hub powered by nogs and more to empower your token or community.
Like I stated in the prop we are always open to new experiments and developments, but until now we closely followed our yearly plan and everything we are working on is linked to the rest of the products and all part of our plan.
+1
> Would like to understand more this whole situation as from response deal failed thru the cracks given it didn’t have Apple Pay/Google Wallet? Also would like more clarity on this prop items and this ai pivoting building tool is it part of white label platform for example? believe all this confusion comes from not lack of monthly updates but understanding things are being debated after questioning. Would also like to disclaim for all in my mind questioning and debating is part of being nounish as this avoids misinterpretation and nothing should be taken personally as flows challenge disclaims now.
>
> +1
>
> > I agonized over writing this comment as I suspect it will get me a lot of hate, but was encouraged by a few nouners so here it is.
> >
> > In late 2023 we at BCard partnered with the NNS team to create a nounish debit card. The idea was that we would provide a custom card for free to the Nounish community (something for which we would normally charge $15,000 USD), and NNS would help us with distribution and connection with the Nouns ecosystem
> >
> > We worked with dotnouns.eth on design and execution. One sticking point was that dotnouns wanted an Apple Pay/Google Wallet card immediately at launch, which would cost BCard another $5,000 USD straight to our card provider. We were already doing a lot for free so we were hesistant, but dotnouns said he would pay for this, so we spent the money upfront with our card provider.
> >
> > At launch, NNS released a blog article and frame for the card and...promptly ghosted us. The agree upon co-marketing didn't materialize and neither did the $5K that Dom/dotnouns.eth personally promised us.
> >
> > I tried to put it behind me, but then NNS posted a propdate which PROMINENTLY included BCard's work as something they did: https://www.updates.wtf/prop/473
> >
> > I reached out to dotnouns and he said we would work it out after his prop (711) passed. When 711 passed, he ghosted me again.
> >
> > I've kept my silence until now because I don't want to have this negativity around me, but if I'm being honest this ordeal has made me mistrust the entire Nouns ecosystem.
> >
> > It's not just the $20,000 USD that we gave away for free. It's the idea that if dotnouns.eth, a very prominent and popular community member would do this to us, who else did he do it to? How many updates in his propdates are legitimate? And how many nouners are complicit in their support and actions?
> >
> > I've walked away from Nouns are a result of this, but I am leaving this vote in the spirit of the DAO.
>
> +1
>
> > Hey links,
> >
> > Even if it’s hard, I’ve been trying to avoid any kind of dissing under this prop, firstly because this is not the goal of this prop, and lastly, because it appears some people can’t wait for that to happen. As NOGS we have always delivered what we said we would, and the propdate and this third mandate is a proof of this.
> >
> > My delay in getting back to you about those 5k was not about the money itself of course, but because the situation was not entirely clear to me and I needed to understand it more.
> >
> > A lot of time has passed but if I recall correctly, the first version of the card didn’t have Apple Pay/Google Wallet and since the product has not been used for many reasons, I didn’t think that integration made sense anymore.
> >
> > The first thing I thought was that it didn’t make sense for you to add that development on a card with 0 active users, especially because I saw you working on other stuff in other DAOs and I (mistakenly) thought the project had been left aside.
> >
> > So when you told me that you made that integration I was a bit confused. I wanted to take some time for some research to better understand the situation but unfortunately I’ve been overwhelmed by the current mandate and I’ve not given it the priority it needed. I’m sorry for that and I should have been more proactive.
> >
> > But again, I might be mistaken.
> >
> > I remember the problem with that partnership was that too many things have been delayed and changed along the way and the final product was not the one it was supposed to be at the beginning, definitely not the one we were envisioning.
> >
> > Anyway, it was absolutely never my intention to create tensions between our 2 teams, especially after we supported you guys for an entire year and after everything we shared.
> >
> > I’m happy to share both our point of views and talk about the things we believe went wrong in our partnership, learn from that and clear the air.
> >
> > Since we constantly experiment with synergies between Nouns and many projects and communities, our goal is always to keep an excellent relationship with everyone.
> >
> > I’m sorry if this partnership created some divergences, but I really care about you guys and I’m open for a constructive confrontation to grow and do something more together in the future.
> >
> > +1
> >
> > > I agonized over writing this comment as I suspect it will get me a lot of hate, but was encouraged by a few nouners so here it is.
> > >
> > > In late 2023 we at BCard partnered with the NNS team to create a nounish debit card. The idea was that we would provide a custom card for free to the Nounish community (something for which we would normally charge $15,000 USD), and NNS would help us with distribution and connection with the Nouns ecosystem
> > >
> > > We worked with dotnouns.eth on design and execution. One sticking point was that dotnouns wanted an Apple Pay/Google Wallet card immediately at launch, which would cost BCard another $5,000 USD straight to our card provider. We were already doing a lot for free so we were hesistant, but dotnouns said he would pay for this, so we spent the money upfront with our card provider.
> > >
> > > At launch, NNS released a blog article and frame for the card and...promptly ghosted us. The agree upon co-marketing didn't materialize and neither did the $5K that Dom/dotnouns.eth personally promised us.
> > >
> > > I tried to put it behind me, but then NNS posted a propdate which PROMINENTLY included BCard's work as something they did: https://www.updates.wtf/prop/473
> > >
> > > I reached out to dotnouns and he said we would work it out after his prop (711) passed. When 711 passed, he ghosted me again.
> > >
> > > I've kept my silence until now because I don't want to have this negativity around me, but if I'm being honest this ordeal has made me mistrust the entire Nouns ecosystem.
> > >
> > > It's not just the $20,000 USD that we gave away for free. It's the idea that if dotnouns.eth, a very prominent and popular community member would do this to us, who else did he do it to? How many updates in his propdates are legitimate? And how many nouners are complicit in their support and actions?
> > >
> > > I've walked away from Nouns are a result of this, but I am leaving this vote in the spirit of the DAO.
Thanks Links for the clarification.
I didn’t realize the Apple Pay/Google wallet integration was available from the beginning and I obviously take full responsibility for that.
I can’t take back the fact that I didn’t get back to you, but trust me when I say that ghosting you was never my intention.
We’ve just sent the 5k to your multisign to cover that amount as planned.
https://basescan.org/tx/0x6a976b416f0601c0e7892c076c44bdc36316056af21c75bb73fca12c8e8e0ac0
I’m really sorry for the delay, this is the first time something like this happens and I can’t tell you how sad I am it had to happen this way.
I’ll take this experience to personally improve and to avoid this kind of procastination, no matter how busy or overwhelmed times can be.
Should you be willing to, I’d be happy to chat again with you guys to be updated on your current plans and see if we can create a synergy and connect the card with the ecosystem and the other projects we are supporting.
Let me know if you’re open for a chat, whenever you want.
gm!
@rubinovitz no way that's going to happen.
Bcard was one of our partnership and my responsability.
Now that Links clarified the situation It's obvious my assumptions were wrong.
I'm currently travelling back home right now with around 4h left, but I'm going to fix everything by today and update the community here.
+1
> @0x74fa...07B4
>
> Thank you for sharing your story and concerns. A lack of transparency has caused issues here, and it would be great if more people felt comfortable speaking up. Hopefully, this atmosphere, which seems to hold people back from stepping forward, improves over time.
>
> >
> >
> > I agonized over writing this comment as I suspect it will get me a lot of hate, but was encouraged by a few nouners so here it is.
> >
> > In late 2023 we at BCard partnered with the NNS team to create a nounish debit card. The idea was that we would provide a custom card for free to the Nounish community (something for which we would normally charge $15,000 USD), and NNS would help us with distribution and connection with the Nouns ecosystem
> >
> > We worked with dotnouns.eth on design and execution. One sticking point was that dotnouns wanted an Apple Pay/Google Wallet card immediately at launch, which would cost BCard another $5,000 USD straight to our card provider. We were already doing a lot for free so we were hesistant, but dotnouns said he would pay for this, so we spent the money upfront with our card provider.
> >
> > At launch, NNS released a blog article and frame for the card and...promptly ghosted us. The agree upon co-marketing didn't materialize and neither did the $5K that Dom/dotnouns.eth personally promised us.
> >
> > I tried to put it behind me, but then NNS posted a propdate which PROMINENTLY included BCard's work as something they did: https://www.updates.wtf/prop/473
> >
> > I reached out to dotnouns and he said we would work it out after his prop (711) passed. When 711 passed, he ghosted me again.
> >
> > I've kept my silence until now because I don't want to have this negativity around me, but if I'm being honest this ordeal has made me mistrust the entire Nouns ecosystem.
> >
> > It's not just the $20,000 USD that we gave away for free. It's the idea that if dotnouns.eth, a very prominent and popular community member would do this to us, who else did he do it to? How many updates in his propdates are legitimate? And how many nouners are complicit in their support and actions?
> >
> > I've walked away from Nouns are a result of this, but I am leaving this vote in the spirit of the DAO.
> >
>
>
> @0x54eE...68Ba
>
> I also think it's on the DAO to step up and figure out a way to address this issue one way or another.
>
> >
> >
> > would love to figure out how we can make sure links.eth gets paid assuming he has proof for this
> >
> > +1
> >
> > > In response to dotnouns, for the record:
> > >
> > > - Nouns BCard has Apple Pay/Google Wallet and has had it since launch (because dotnouns.eth insisted on it and said he'd pay for it)
> > > - Our agreement was for BCard to release the card and for NNS to market the card and get users. dotnouns.eth estimated he'd get 1000 users on the card, but when launch time came you posted a frame and then ghosted us. You told us you'd get us 5 beta testers (5!) but didn't even deliver on that.
> > >
> > > I can appreciate you have things going on in your life, but it doesn't change the facts that you not only reneged on your agreement to get users for your Nouns BCard and pay the $5K costs, but also that you ghosted us.
> > >
> > > It's also a fact that I never got dotnouns.eth to sign a legal agreement. It's also a fact that I believed dotnouns.eth when he said we'd work it out after prop 711 passed and then ghosted me again immediately after. So you could say that I am naive.
> > >
> > > I'm not looking for the money. I'm not looking to mess up your project. I'm posting this because I feel I have to to move on.
> > >
> > > +1
> > >
> > > > Hey links,
> > > >
> > > > Even if it’s hard, I’ve been trying to avoid any kind of dissing under this prop, firstly because this is not the goal of this prop, and lastly, because it appears some people can’t wait for that to happen. As NOGS we have always delivered what we said we would, and the propdate and this third mandate is a proof of this.
> > > >
> > > > My delay in getting back to you about those 5k was not about the money itself of course, but because the situation was not entirely clear to me and I needed to understand it more.
> > > >
> > > > A lot of time has passed but if I recall correctly, the first version of the card didn’t have Apple Pay/Google Wallet and since the product has not been used for many reasons, I didn’t think that integration made sense anymore.
> > > >
> > > > The first thing I thought was that it didn’t make sense for you to add that development on a card with 0 active users, especially because I saw you working on other stuff in other DAOs and I (mistakenly) thought the project had been left aside.
> > > >
> > > > So when you told me that you made that integration I was a bit confused. I wanted to take some time for some research to better understand the situation but unfortunately I’ve been overwhelmed by the current mandate and I’ve not given it the priority it needed. I’m sorry for that and I should have been more proactive.
> > > >
> > > > But again, I might be mistaken.
> > > >
> > > > I remember the problem with that partnership was that too many things have been delayed and changed along the way and the final product was not the one it was supposed to be at the beginning, definitely not the one we were envisioning.
> > > >
> > > > Anyway, it was absolutely never my intention to create tensions between our 2 teams, especially after we supported you guys for an entire year and after everything we shared.
> > > >
> > > > I’m happy to share both our point of views and talk about the things we believe went wrong in our partnership, learn from that and clear the air.
> > > >
> > > > Since we constantly experiment with synergies between Nouns and many projects and communities, our goal is always to keep an excellent relationship with everyone.
> > > >
> > > > I’m sorry if this partnership created some divergences, but I really care about you guys and I’m open for a constructive confrontation to grow and do something more together in the future.
> > > >
> > > > +1
> > > >
> > > > > I agonized over writing this comment as I suspect it will get me a lot of hate, but was encouraged by a few nouners so here it is.
> > > > >
> > > > > In late 2023 we at BCard partnered with the NNS team to create a nounish debit card. The idea was that we would provide a custom card for free to the Nounish community (something for which we would normally charge $15,000 USD), and NNS would help us with distribution and connection with the Nouns ecosystem
> > > > >
> > > > > We worked with dotnouns.eth on design and execution. One sticking point was that dotnouns wanted an Apple Pay/Google Wallet card immediately at launch, which would cost BCard another $5,000 USD straight to our card provider. We were already doing a lot for free so we were hesistant, but dotnouns said he would pay for this, so we spent the money upfront with our card provider.
> > > > >
> > > > > At launch, NNS released a blog article and frame for the card and...promptly ghosted us. The agree upon co-marketing didn't materialize and neither did the $5K that Dom/dotnouns.eth personally promised us.
> > > > >
> > > > > I tried to put it behind me, but then NNS posted a propdate which PROMINENTLY included BCard's work as something they did: https://www.updates.wtf/prop/473
> > > > >
> > > > > I reached out to dotnouns and he said we would work it out after his prop (711) passed. When 711 passed, he ghosted me again.
> > > > >
> > > > > I've kept my silence until now because I don't want to have this negativity around me, but if I'm being honest this ordeal has made me mistrust the entire Nouns ecosystem.
> > > > >
> > > > > It's not just the $20,000 USD that we gave away for free. It's the idea that if dotnouns.eth, a very prominent and popular community member would do this to us, who else did he do it to? How many updates in his propdates are legitimate? And how many nouners are complicit in their support and actions?
> > > > >
> > > > > I've walked away from Nouns are a result of this, but I am leaving this vote in the spirit of the DAO.
> > >
> > > +1
> > >
> > > > Would like to understand more this whole situation as from response deal failed thru the cracks given it didn’t have Apple Pay/Google Wallet? Also would like more clarity on this prop items and this ai pivoting building tool is it part of white label platform for example? believe all this confusion comes from not lack of monthly updates but understanding things are being debated after questioning. Would also like to disclaim for all in my mind questioning and debating is part of being nounish as this avoids misinterpretation and nothing should be taken personally as flows challenge disclaims now.
> > > >
> > > > +1
> > > >
> > > > > I agonized over writing this comment as I suspect it will get me a lot of hate, but was encouraged by a few nouners so here it is.
> > > > >
> > > > > In late 2023 we at BCard partnered with the NNS team to create a nounish debit card. The idea was that we would provide a custom card for free to the Nounish community (something for which we would normally charge $15,000 USD), and NNS would help us with distribution and connection with the Nouns ecosystem
> > > > >
> > > > > We worked with dotnouns.eth on design and execution. One sticking point was that dotnouns wanted an Apple Pay/Google Wallet card immediately at launch, which would cost BCard another $5,000 USD straight to our card provider. We were already doing a lot for free so we were hesistant, but dotnouns said he would pay for this, so we spent the money upfront with our card provider.
> > > > >
> > > > > At launch, NNS released a blog article and frame for the card and...promptly ghosted us. The agree upon co-marketing didn't materialize and neither did the $5K that Dom/dotnouns.eth personally promised us.
> > > > >
> > > > > I tried to put it behind me, but then NNS posted a propdate which PROMINENTLY included BCard's work as something they did: https://www.updates.wtf/prop/473
> > > > >
> > > > > I reached out to dotnouns and he said we would work it out after his prop (711) passed. When 711 passed, he ghosted me again.
> > > > >
> > > > > I've kept my silence until now because I don't want to have this negativity around me, but if I'm being honest this ordeal has made me mistrust the entire Nouns ecosystem.
> > > > >
> > > > > It's not just the $20,000 USD that we gave away for free. It's the idea that if dotnouns.eth, a very prominent and popular community member would do this to us, who else did he do it to? How many updates in his propdates are legitimate? And how many nouners are complicit in their support and actions?
> > > > >
> > > > > I've walked away from Nouns are a result of this, but I am leaving this vote in the spirit of the DAO.
> > > >
> > > > +1
> > > >
> > > > > Hey links,
> > > > >
> > > > > Even if it’s hard, I’ve been trying to avoid any kind of dissing under this prop, firstly because this is not the goal of this prop, and lastly, because it appears some people can’t wait for that to happen. As NOGS we have always delivered what we said we would, and the propdate and this third mandate is a proof of this.
> > > > >
> > > > > My delay in getting back to you about those 5k was not about the money itself of course, but because the situation was not entirely clear to me and I needed to understand it more.
> > > > >
> > > > > A lot of time has passed but if I recall correctly, the first version of the card didn’t have Apple Pay/Google Wallet and since the product has not been used for many reasons, I didn’t think that integration made sense anymore.
> > > > >
> > > > > The first thing I thought was that it didn’t make sense for you to add that development on a card with 0 active users, especially because I saw you working on other stuff in other DAOs and I (mistakenly) thought the project had been left aside.
> > > > >
> > > > > So when you told me that you made that integration I was a bit confused. I wanted to take some time for some research to better understand the situation but unfortunately I’ve been overwhelmed by the current mandate and I’ve not given it the priority it needed. I’m sorry for that and I should have been more proactive.
> > > > >
> > > > > But again, I might be mistaken.
> > > > >
> > > > > I remember the problem with that partnership was that too many things have been delayed and changed along the way and the final product was not the one it was supposed to be at the beginning, definitely not the one we were envisioning.
> > > > >
> > > > > Anyway, it was absolutely never my intention to create tensions between our 2 teams, especially after we supported you guys for an entire year and after everything we shared.
> > > > >
> > > > > I’m happy to share both our point of views and talk about the things we believe went wrong in our partnership, learn from that and clear the air.
> > > > >
> > > > > Since we constantly experiment with synergies between Nouns and many projects and communities, our goal is always to keep an excellent relationship with everyone.
> > > > >
> > > > > I’m sorry if this partnership created some divergences, but I really care about you guys and I’m open for a constructive confrontation to grow and do something more together in the future.
> > > > >
> > > > > +1
> > > > >
> > > > > > I agonized over writing this comment as I suspect it will get me a lot of hate, but was encouraged by a few nouners so here it is.
> > > > > >
> > > > > > In late 2023 we at BCard partnered with the NNS team to create a nounish debit card. The idea was that we would provide a custom card for free to the Nounish community (something for which we would normally charge $15,000 USD), and NNS would help us with distribution and connection with the Nouns ecosystem
> > > > > >
> > > > > > We worked with dotnouns.eth on design and execution. One sticking point was that dotnouns wanted an Apple Pay/Google Wallet card immediately at launch, which would cost BCard another $5,000 USD straight to our card provider. We were already doing a lot for free so we were hesistant, but dotnouns said he would pay for this, so we spent the money upfront with our card provider.
> > > > > >
> > > > > > At launch, NNS released a blog article and frame for the card and...promptly ghosted us. The agree upon co-marketing didn't materialize and neither did the $5K that Dom/dotnouns.eth personally promised us.
> > > > > >
> > > > > > I tried to put it behind me, but then NNS posted a propdate which PROMINENTLY included BCard's work as something they did: https://www.updates.wtf/prop/473
> > > > > >
> > > > > > I reached out to dotnouns and he said we would work it out after his prop (711) passed. When 711 passed, he ghosted me again.
> > > > > >
> > > > > > I've kept my silence until now because I don't want to have this negativity around me, but if I'm being honest this ordeal has made me mistrust the entire Nouns ecosystem.
> > > > > >
> > > > > > It's not just the $20,000 USD that we gave away for free. It's the idea that if dotnouns.eth, a very prominent and popular community member would do this to us, who else did he do it to? How many updates in his propdates are legitimate? And how many nouners are complicit in their support and actions?
> > > > > >
> > > > > > I've walked away from Nouns are a result of this, but I am leaving this vote in the spirit of the DAO.
I already said that from now on we will commit to more updates about what we are working on before the actual releases.
We are not the last newcomers with no track record, so I don’t think this justifies stopping a 1 year mandate program after 2.5 months, especially considering all the things we already did and those that we are working on and will release soon.
Anyway, thanks for the $13k you generously added to our budget line.
+1
> With a generous allocation of $16,000 per month dedicated to fostering community growth, it seems only fitting that we should not be compelled to rely on direct messages to stay informed or discern the unfolding events.
Hey links,
Even if it’s hard, I’ve been trying to avoid any kind of dissing under this prop, firstly because this is not the goal of this prop, and lastly, because it appears some people can’t wait for that to happen. As NOGS we have always delivered what we said we would, and the propdate and this third mandate is a proof of this.
My delay in getting back to you about those 5k was not about the money itself of course, but because the situation was not entirely clear to me and I needed to understand it more.
A lot of time has passed but if I recall correctly, the first version of the card didn’t have Apple Pay/Google Wallet and since the product has not been used for many reasons, I didn’t think that integration made sense anymore.
The first thing I thought was that it didn’t make sense for you to add that development on a card with 0 active users, especially because I saw you working on other stuff in other DAOs and I (mistakenly) thought the project had been left aside.
So when you told me that you made that integration I was a bit confused. I wanted to take some time for some research to better understand the situation but unfortunately I’ve been overwhelmed by the current mandate and I’ve not given it the priority it needed. I’m sorry for that and I should have been more proactive.
But again, I might be mistaken.
I remember the problem with that partnership was that too many things have been delayed and changed along the way and the final product was not the one it was supposed to be at the beginning, definitely not the one we were envisioning.
Anyway, it was absolutely never my intention to create tensions between our 2 teams, especially after we supported you guys for an entire year and after everything we shared.
I’m happy to share both our point of views and talk about the things we believe went wrong in our partnership, learn from that and clear the air.
Since we constantly experiment with synergies between Nouns and many projects and communities, our goal is always to keep an excellent relationship with everyone.
I’m sorry if this partnership created some divergences, but I really care about you guys and I’m open for a constructive confrontation to grow and do something more together in the future.
+1
> I agonized over writing this comment as I suspect it will get me a lot of hate, but was encouraged by a few nouners so here it is.
>
> In late 2023 we at BCard partnered with the NNS team to create a nounish debit card. The idea was that we would provide a custom card for free to the Nounish community (something for which we would normally charge $15,000 USD), and NNS would help us with distribution and connection with the Nouns ecosystem
>
> We worked with dotnouns.eth on design and execution. One sticking point was that dotnouns wanted an Apple Pay/Google Wallet card immediately at launch, which would cost BCard another $5,000 USD straight to our card provider. We were already doing a lot for free so we were hesistant, but dotnouns said he would pay for this, so we spent the money upfront with our card provider.
>
> At launch, NNS released a blog article and frame for the card and...promptly ghosted us. The agree upon co-marketing didn't materialize and neither did the $5K that Dom/dotnouns.eth personally promised us.
>
> I tried to put it behind me, but then NNS posted a propdate which PROMINENTLY included BCard's work as something they did: https://www.updates.wtf/prop/473
>
> I reached out to dotnouns and he said we would work it out after his prop (711) passed. When 711 passed, he ghosted me again.
>
> I've kept my silence until now because I don't want to have this negativity around me, but if I'm being honest this ordeal has made me mistrust the entire Nouns ecosystem.
>
> It's not just the $20,000 USD that we gave away for free. It's the idea that if dotnouns.eth, a very prominent and popular community member would do this to us, who else did he do it to? How many updates in his propdates are legitimate? And how many nouners are complicit in their support and actions?
>
> I've walked away from Nouns are a result of this, but I am leaving this vote in the spirit of the DAO.
We anticipated the release of our first propdate!
https://www.updates.wtf/update/711-1
Since we are constantly in touch with builders and communities, many of you might already know part of it. Anyway, we took the opportunity to share other exciting developments that we were supposed to release in a couple of weeks.
We also added urls to past posts on X and Farcaster if you want to dive more into our journey and everything that happened in these 2.5 months.
So many exciting things in such a short period of time, can't wait for what's coming next!
We got dozens of DMs these days. As always, we’re extremely grateful for the incredible support!
⌐◨-◨
+1
> I’m sorry I missed this as a candidate. Had I seen this before or received any kind of mention/DM, I would have replied immediately!
>
> Anyway.
>
> Since 2022, Nouns and NNS have been our full-time job, and we’ve consistently delivered, no matter how ambitious or crazy the product might have seemed.
>
> We were never informed that monthly updates were required, so we had planned for quarterly updates instead.
>
> From the start of this year, we never stopped building.
> We are constantly in close contact with builders, communities, and Nouners to shape our products around their needs.
>
> In fact, a lot of nouners and community builders can confirm we are currently working or brainstorming solutions to support their communities or projects.
>
> Historically, we’ve always dedicated Q1 to the development of the mvp of a core product that can make the whole network of products stronger throughout the year.
>
> Last year, it was NOGS.
>
> This year, it’s an AI agent with the goal to simplify any nounish onchain action and then unlock new monetization flows for the DAO.
> And this year’s Q1 was even more important as Prop 711 was our final NounsDAO prop.
>
> Q1 is also important to create plans with communities to speed up the development of new features across the year and improve the most promising parameters of the current products(that’s why these months we focused so much on Governance, both on tech and UX, and on growing the pool of Noun)
>
> Being the only funded team that develops multiple nounish products annually, we must strategically allocate our energy and resources to maximize their impact within the ecosystem.
>
> For our most ambitious mandate, we’ve structured every improvement and release across a one-year timeframe, similar to what we did with the past successful mandates, where we planned our moves during the lifespan of the props.
>
> Careful planning is essential to absorb not only the 30% budget cut from the original budget but also local taxes, all while maintaining the high level of execution that led us to secure our third mandate in 3 years.
>
> With this mandate, we’ve taken on the significant responsibility of reviving communities and demonstrating to the DAO that funding proposals can be both impactful and profitable.
>
> We don’t take this lightly. That’s why we’ll continue to develop bold products and make bold decisions to bring this vision to life.
>
> - Vika has been behind the content of every NNS product since 2022. Initially, she provided support while also working with major Web2 brands, but given the importance of this mandate, she made the decision to focus on NNS Labs exclusively.
>
> Like any other NOGS holder, she earned tickets through a modest 33M NOGS holding and used them to participate in a few Noggles Club drops. As tickets are limited and the prize values are currently relatively low (she didn’t participate in the Nouns Vision drops, for example), I never considered this an issue.
>
> However, that was clearly my mistake. A few days ago, I already thanked Pipe for the feedback and I confirmed that team members will no longer participate in the Noggles Club raffles.
>
> - Andrea (@apbigcod) and I have worked together since our very first Round on Prop House in April 2022. He’s the experienced developer behind every single product and update we’ve launched over the past three years.
>
> - Since our mandate follows a one-year timeline, the white-label platform, designed to help revive communities like SharkDAO, will be implemented in Q2. This development will be enhanced by features from our AI agent, enabling DAOs to automate operations and reduce friction. Since our resources are limited and there is a massive tech work to be done, this is the period of the year in which we will start to increase the support from additional devs.
>
> - Our current designer is now finalizing the AI agent MVP. Once that’s completed, they’ll shift focus to designing the Noggles Club and the White Label platform while we complete the agent release and its integration with $nogs and NounsDAO.
>
> CONCLUSION
>
> I’m extremely excited about the recent focus of the DAO on revenue growth and I even believe in the NounsBreakEvenMovement.
>
> But to be honest, as a team who has worked with Nouns since forever it was quite automatic for us to organize our work and updates the way we always did.
>
> Everyone in the DAO knows I’ve never been super social in the open (my fault) and that I have always preferred to talk more through DMs than on my public profiles/channels.
>
> However, if the DAO now requires monthly onchain updates, we will obviously be happy to oblige.
>
> Maybe we could make monthly updates mandatory for every successful prop, but then we could just notify the builders instead of getting alarmed if that doesn’t happen automatically.
>
> Anyway, I understand that the recent events have shaken the DAO, but the fact that we are possibly one of the very few teams that continued to ask for a Stream instead of the entire amount upfront should only be further proof of our continuous and undeterred dedication to the Nouns ecosystem.
>
> I seriously hope this answers anyone’s doubts, but I’m always here for anything.
+1
> Your position is perfectly understandable Jane, in fact I didn’t even mention it in my comment.
>
> 1. Since we started, in every mandate we always felt the moral duty to overdeliver and push boundaries to achieve things that no one in Nouns considered possible. Moral duty towards those who voted FOR and a challenge to change the minds of the AGAINST. Your support always meant the world to us and, exactly like the other 2 mandates, this time we won’t disappoint either.
>
> 2. The day before the candidate, I’ve received a DM from a community member with exactly the same text of this prop. I immediately answered to every point and after a day of chatting I thought the situation was cleared. Instead, after a few hours, a candidate with the same text was published from another member.
> Unfortunately, nobody notified me about this candidate, I didn’t see it in my feed and I found out about it only when it became a prop.
>
> My fault for not checking the candidates daily, maybe.
>
> Had I seen the candidate or received a ping of any sort I would have replied immediately, just like I did to that community member’s DM and just like I’m doing here.
>
> 3. I never thought that was the case, both because I know firsthand how difficult it is to reach you by DM and I also know and value the importance you give to onchain communication. To me it was clear that you sponsoring this was a way to bring the matter to our attention.
>
> For the future, since the current clients don’t support tags or notifications I just think it could be useful to notify the builders offchain in some way if there is an important topic about them, as we all know that candidates can be overlooked. Or maybe using the actual Topic function could be useful in cases like this one, instead of going out directly with a prop.
>
> 4. You know this is reciprocal. I appreciate this comment and I see this just as an additional reason to overdeliver in this mandate like we did in the other 2.
>
> Sincerely hoping to be able to do so with the continued support from the DAO.
>
> +1
>
> > Some explanations here:
> >
> > 1. Without my votes, Prop 711 would never have passed. I was the decisive vote that pushed it through despite opposition from 4156 and noun40. Because of this, I feel responsible for ensuring that the team addresses the community’s concerns.
> >
> > 2. Unfortunately, after Wylin’s candidate proposal went onchain, I waited for two days and saw no response from the team. This is disappointing. I do not want a proposal that I supported to lack proactive and smooth communication with the community.
> >
> > 3. Wylin has never contacted me privately, nor has he sent me a DM. I prefer not to engage in private lobbying through DMs. Instead, I strongly believe that all governance discussions and lobbying should take place onchain and in the open. I will uphold this principle consistently.
> >
> > 4. Actually I quiet like dotnouns, I even considered delegate all my Nouns to Nogs, so I can use Nogs as a proxy to vote.
> >
> > 5. To those questioning my actions: you will see how it goes.
## NOGS - 2.5 Months Update
As we move further into 2025, NOGS continues to evolve, refining our governance model, expanding integrations, and strengthening our ecosystem. The past 2.5 months have been focused on key improvements across governance, community incentives, and product development, laying the foundation for what's coming next.
We were initially waiting for the end of Q1 to share our first update for our 1 year mandate, but given the current situation in the DAO, we felt compelled to do so a bit earlier. Some points are still a work in progress, but we wanted to keep the community informed about where we stand.
Here’s a breakdown of the most important updates and what’s coming next.
### Expansion of the Governance Pool
In January, we launched a strong campaign to grow the NOGS Governance Pool. In just one month, the pool reached [28 Nouns](https://x.com/nogglescoin/status/1883466261998481843), delegated by 7 different holders (excluding us).
Note: The pool has recently decreased from 28 to 14 Nouns due to some wallet transfers from one of our biggest delegator but they should come back soon.
The NOGS Governance Pool is one of our core products, and throughout the year, it will unlock benefits for multiple communities. Our goal is to close the year with 50-100 Nouns in the pool, solidifying its impact.
### Tech Developments, Governance Upgrades & Rewards
We have made key improvements to governance, starting [with public voting](https://warpcast.com/dotnouns/0x97ba991b) to enhance transparency.
We Launched a [new governance frame](https://x.com/nogglescoin/status/1889988725087613284) that lets $NOGS holders actively participate in Nouns voting while receiving real-time notifications, alerting them when a proposal is live, when it’s time to vote, when it ends, and sharing the results.
Finally, to attract more delegators, we developed the NOGS Stream, a system that rewards delegators monthly. During this process, we engaged with several nouners and delegators, to share more about this approach.
The system is fully built and ready to be deployed, but we are just waiting on some $NOGS upgrades before launching.
### $NOGS Integration into Based Nouns
A key feature of $NOGS is its direct link to NFTs from Nouns, Lil Nouns, Gnars, and Yellow. However, this approach has also created consistent sell pressure.
With [Based Nouns](https://warpcast.com/noggles/0x43f03e34), we tested a [new model](https://nouns.build/dao/base/0x10a5676ec8ae3d6b1f36a6f1a1526136ba7938bf/vote/31): instead of a passive NFT allocations arbitrarily given by NOGS, the DAO buys $NOGS and distributes it across its NFTs based on chosen parameters.
This method gives communities more control over their $NOGS distribution and helps balance buy-sell pressure more effectively. We plan to expand this approach to more communities soon.
### Onboarding Farcaster Channels into Nouns
Beyond campaigns for [Nouns](https://warpcast.com/noggles/0x63bd4094), [Yellow Collective](https://warpcast.com/noggles/0x91eb9c31), and [Gnars](https://warpcast.com/noggles/0x4375de13), we tested Farcaster integrations in two external channels: [/wac](https://warpcast.com/noggles/0x23b7ef58) and [/cryptosapiens](https://warpcast.com/humpty.eth/0xeeed6eac).
These channels received Noggles Club ticket allocations, helping members discover Nounish communities. We’re still brainstorming new ideas with them and other channels to explore automated integrations, and allow Farcaster channels to unlock these utilities via $NOGS holdings.
### Noggles Club Tech Upgrades
While major changes to Noggles Club are planned for later in the year, we redesigned ticket distribution:
- Tickets will soon expire weekly, encouraging active participation rather than passive accumulation.
- This update pushes users to buy more $NOGS or engage in Farcaster partner distributions, instead of passively accumulating tickets without using them.
The feature is ready and will start from this month, and to celebrate, we’re launching triple daily drops for a full week, allowing everyone to have fun and use their accumulated tickets.
### Nouniverse Project
We are working on the launch of a new $NOGS program, The Nouniverse Project, which we already shared with selected members of Lil Nouns, Gnars, NounsBR, and PublicNouns, with whom we’re also in touch to refine its details and brainstorm more ideas.
**The goal:** offer governance power, benefits and tech support to communities holding $NOGS in their treasury.
This program will automatically distribute benefits to all NFTs in a collection, allowing seamless interaction with $NOGS utilities, even without holding NOGS in a wallet.
### Bigshot Partnership & Nounish Merch
To make Noggles Club a hub for IRL proliferation, we partnered with Bigshot to enable a continuous stream of [nounish products from his store](https://warpcast.com/bigshotklim/0xc442352c).
This will be paired with coupon campaigns and rewards for social content like unboxings, boosting engagement.
### $NOGS & Esports Integration
After months of brainstorming, $NOGS will soon be integrated into Nouns Esports. The following plan can still be refined but this is the overall idea:
- Top 2 ranks will receive NOGS voting power & EXP rewards when they cast their NOGS vote
- Noggles Club will expand to include Esports-related products in the [Nouns Esports shop](https://nouns.gg/shop).
### Relaunching Discord
We previously shifted communications to X and Farcaster, but we realized a structured hub was missing.
The [new Discord](https://warpcast.com/vikanouns/0x5051386e), launching by the end of the week, will serve as a directory for all NOGS utilities and a key space for governance discussions.
This will also be the center of a more active communication with the community.
### Social Activity
Over the past three months, we’ve experimented with different approaches to our X and WC profiles. One of the biggest missteps in previous years was a lack of consistency on socials - something we’re committed to changing this year.
We’re still working on figuring out what the best voice for NOGS could be in terms of communication, because until December NOGS has been quite shy. Since the beginning of the year we’ve experimented with [GIFs](https://x.com/nogglescoin/status/1872990887757635749), highlights of [artists](https://x.com/nogglescoin/status/1887056960513536294), [builders](https://x.com/nogglescoin/status/1886358425929441745) and [projects](https://x.com/nogglescoin/status/1877649158753915207) funded by the DAO , different kinds of [updates](https://x.com/nogglescoin/status/1877767590434459669) and formats for the current features ([governance](https://x.com/nogglescoin/status/1878111890204663989), [raffles](https://x.com/nogglescoin/status/1879198302840983931), etc) and more and we’re currently working on defining a more structured ToV and social strategy for NOGS.
### Noggy – The AI Agent of the Nouniverse
We’re almost ready to introduce you to Noggy, our AI-powered Nouniverse companion.
NOGS was the driving force of our products over 2024, and Noggy will do the same over 2025, simplifying interactions with $NOGS, governance, and the ecosystem.
V0 of Noggy will focus on making NOGS interactions seamless.
Imagine scrolling through a thread about a proposal that catches your eye, and there’s no need for you to open a new tab or connect a wallet. You just need to say, “Noggy, vote FOR prop 800”, and it’s done.
Or maybe you spot a post about a new Noggles Club drop. Instead of fumbling through links, you just say, “Noggy, join this drop with all my tickets”, and you’re in.
But this is just the beginning.
Interactions with $NOGS are obviously just a way to test the product, we are already implementing the first features that will allow Noggy to manage your bids, votes and literally anything happening in the Nouniverse, all while also enabling new monetization flows through fees shared with NounsDAO.
We weren’t planning to reveal Noggy yet, so we can’t share everything at the moment. But we felt it was a necessary addition to this propdate, considering Prop 766 and keeping seriously in mind the fact that maybe some of you were expecting more updates.
**From now on, we will share more and keep you all updated as we go.** The new Discord server will help in this too, and we’ll also keep sharing our progress onchain.
We’re excited and more eager than ever to keep building.
Your position is perfectly understandable Jane, in fact I didn’t even mention it in my comment.
1. Since we started, in every mandate we always felt the moral duty to overdeliver and push boundaries to achieve things that no one in Nouns considered possible. Moral duty towards those who voted FOR and a challenge to change the minds of the AGAINST. Your support always meant the world to us and, exactly like the other 2 mandates, this time we won’t disappoint either.
2. The day before the candidate, I’ve received a DM from a community member with exactly the same text of this prop. I immediately answered to every point and after a day of chatting I thought the situation was cleared. Instead, after a few hours, a candidate with the same text was published from another member.
Unfortunately, nobody notified me about this candidate, I didn’t see it in my feed and I found out about it only when it became a prop.
My fault for not checking the candidates daily, maybe.
Had I seen the candidate or received a ping of any sort I would have replied immediately, just like I did to that community member’s DM and just like I’m doing here.
3. I never thought that was the case, both because I know firsthand how difficult it is to reach you by DM and I also know and value the importance you give to onchain communication. To me it was clear that you sponsoring this was a way to bring the matter to our attention.
For the future, since the current clients don’t support tags or notifications I just think it could be useful to notify the builders offchain in some way if there is an important topic about them, as we all know that candidates can be overlooked. Or maybe using the actual Topic function could be useful in cases like this one, instead of going out directly with a prop.
4. You know this is reciprocal. I appreciate this comment and I see this just as an additional reason to overdeliver in this mandate like we did in the other 2.
Sincerely hoping to be able to do so with the continued support from the DAO.
+1
> Some explanations here:
>
> 1. Without my votes, Prop 711 would never have passed. I was the decisive vote that pushed it through despite opposition from 4156 and noun40. Because of this, I feel responsible for ensuring that the team addresses the community’s concerns.
>
> 2. Unfortunately, after Wylin’s candidate proposal went onchain, I waited for two days and saw no response from the team. This is disappointing. I do not want a proposal that I supported to lack proactive and smooth communication with the community.
>
> 3. Wylin has never contacted me privately, nor has he sent me a DM. I prefer not to engage in private lobbying through DMs. Instead, I strongly believe that all governance discussions and lobbying should take place onchain and in the open. I will uphold this principle consistently.
>
> 4. Actually I quiet like dotnouns, I even considered delegate all my Nouns to Nogs, so I can use Nogs as a proxy to vote.
>
> 5. To those questioning my actions: you will see how it goes.
I’m sorry I missed this as a candidate. Had I seen this before or received any kind of mention/DM, I would have replied immediately!
Anyway.
Since 2022, Nouns and NNS have been our full-time job, and we’ve consistently delivered, no matter how ambitious or crazy the product might have seemed.
We were never informed that monthly updates were required, so we had planned for quarterly updates instead.
From the start of this year, we never stopped building.
We are constantly in close contact with builders, communities, and Nouners to shape our products around their needs.
In fact, a lot of nouners and community builders can confirm we are currently working or brainstorming solutions to support their communities or projects.
Historically, we’ve always dedicated Q1 to the development of the mvp of a core product that can make the whole network of products stronger throughout the year.
Last year, it was NOGS.
This year, it’s an AI agent with the goal to simplify any nounish onchain action and then unlock new monetization flows for the DAO.
And this year’s Q1 was even more important as Prop 711 was our final NounsDAO prop.
Q1 is also important to create plans with communities to speed up the development of new features across the year and improve the most promising parameters of the current products(that’s why these months we focused so much on Governance, both on tech and UX, and on growing the pool of Noun)
Being the only funded team that develops multiple nounish products annually, we must strategically allocate our energy and resources to maximize their impact within the ecosystem.
For our most ambitious mandate, we’ve structured every improvement and release across a one-year timeframe, similar to what we did with the past successful mandates, where we planned our moves during the lifespan of the props.
Careful planning is essential to absorb not only the 30% budget cut from the original budget but also local taxes, all while maintaining the high level of execution that led us to secure our third mandate in 3 years.
With this mandate, we’ve taken on the significant responsibility of reviving communities and demonstrating to the DAO that funding proposals can be both impactful and profitable.
We don’t take this lightly. That’s why we’ll continue to develop bold products and make bold decisions to bring this vision to life.
- Vika has been behind the content of every NNS product since 2022. Initially, she provided support while also working with major Web2 brands, but given the importance of this mandate, she made the decision to focus on NNS Labs exclusively.
Like any other NOGS holder, she earned tickets through a modest 33M NOGS holding and used them to participate in a few Noggles Club drops. As tickets are limited and the prize values are currently relatively low (she didn’t participate in the Nouns Vision drops, for example), I never considered this an issue.
However, that was clearly my mistake. A few days ago, I already thanked Pipe for the feedback and I confirmed that team members will no longer participate in the Noggles Club raffles.
- Andrea (@apbigcod) and I have worked together since our very first Round on Prop House in April 2022. He’s the experienced developer behind every single product and update we’ve launched over the past three years.
- Since our mandate follows a one-year timeline, the white-label platform, designed to help revive communities like SharkDAO, will be implemented in Q2. This development will be enhanced by features from our AI agent, enabling DAOs to automate operations and reduce friction. Since our resources are limited and there is a massive tech work to be done, this is the period of the year in which we will start to increase the support from additional devs.
- Our current designer is now finalizing the AI agent MVP. Once that’s completed, they’ll shift focus to designing the Noggles Club and the White Label platform while we complete the agent release and its integration with $nogs and NounsDAO.
CONCLUSION
I’m extremely excited about the recent focus of the DAO on revenue growth and I even believe in the NounsBreakEvenMovement.
But to be honest, as a team who has worked with Nouns since forever it was quite automatic for us to organize our work and updates the way we always did.
Everyone in the DAO knows I’ve never been super social in the open (my fault) and that I have always preferred to talk more through DMs than on my public profiles/channels.
However, if the DAO now requires monthly onchain updates, we will obviously be happy to oblige.
Maybe we could make monthly updates mandatory for every successful prop, but then we could just notify the builders instead of getting alarmed if that doesn’t happen automatically.
Anyway, I understand that the recent events have shaken the DAO, but the fact that we are possibly one of the very few teams that continued to ask for a Stream instead of the entire amount upfront should only be further proof of our continuous and undeterred dedication to the Nouns ecosystem.
I seriously hope this answers anyone’s doubts, but I’m always here for anything.
# Fund USDC buyer contract
Currently, the DAO doesn't have USDC to fund [prop 711](https://www.nouns.camp/proposals/711) so a debt has been registered.
This prop aims to fund the [TokenBuyer](https://etherscan.io/address/0x4f2acdc74f6941390d9b1804fabc3e780388cfe5) contract with 130 ETH to clear that debt.
The remaining amount (\~$40k or 11.7 ETH) will be kept for upcoming props requesting USDC.
# Fund USDC buyer contract
Currently, the DAO doesn't have USDC to fund [prop 711](https://www.nouns.camp/proposals/711) so a debt has been registered.
This prop aims to fund the [TokenBuyer](https://etherscan.io/address/0x4f2acdc74f6941390d9b1804fabc3e780388cfe5) contract with 130 ETH to clear that debt.
The remaining amount (\~$40k or 11.7 ETH) will be kept for upcoming props requesting USDC.fund-usdc-buyer-contract
@0x073f...2e63
Hey bix!
The funding we’re asking is not for NOGS, nor for a memecoin prop. It’s for NNS Labs to continue its operations and build new infrastructures for the ecosystem and support its communities.
The infrastructure we’d build thanks to this prop will be vertical products for communities like the one I mentioned in my last comment (see “food for thoughts”).
Also, we are and always will be extremely receptive of the DAO’s needs and wants. We could also wait to transfer the $NOGS into the treasury and keep them into the NFTs until DUNA is active.
Or we could make another prop to burn the whole stack of 3.6B, and let the majority decide.
Our goal is the evolution of the broader ecosystem and the DAO itself, so we’ll always be flexible about everything.
Thank you so much for your feedback, I know you’re a NOGS supporter despite this voting, but I’d rather there not be any confusion about this funding. It’s not a memecoin prop, it’s a NNS Labs prop.
>
>
> Sam you are easily one of my favorite developers.... I even have your autograph on a Game Cube controller, but I have to say this seems a bit contradicting.... 'I'm fine with people creating nounish memecoins and they probably end up being a net good for Nouns but I don't think the DAO should fund them.' - 24hrs later puts up a prop for the DAO to funds $NOUNS token with liquidity - GG
>
> My view on this proposal is....given our upcoming transition to DUNA, we need to exercise heightened scrutiny regarding proposal funding, particularly concerning their regulatory implications.... I personally do not think the DAO should be funding any proposals that are attached to an ERC20 token or has a token involved, as it put us in a sticky situation if the token is considered a security or not if it has an LP. Unfortunately I think NNS has evolved so much from the original proposal (which is not a bad thing at all, $NOGS has been a net positive for the ecosystem) but it is an ERC20 token that is given to DAO members & will benefit in price appreciation with this funding, so are we funding a potential security? I'm not a lawyer so I can't say with certainty, but it's not a risk I think we should take.
>
> +1
>
> > I really do respect the effort that has been put into this project to help grow Nouns, and I actually think this concept of creating a platform that incentivizes people to explore and participate in other nounish projects is worth funding.
> >
> > However, I just don't personally like $NOGS. I'm fine with people creating nounish memecoins and they probably end up being a net good for Nouns but I don't think the DAO should fund them.
> >
> > If you guys were to come to the DAO and propose the Noggles Club concept but built on top of $nouns, I would be happy to support it, albeit somewhere in the $200-250k price range.
Food for thought:
Another angle you could look at our prop from is considering the tech support we are giving to communities to help them stay up to date with the market and the tech stack.
We all know the ecosystem is suffering from lack of resources and participation and most of the communities can’t afford to upgrade their systems or launch new features/products. That’s why even iconic communities like SharkDAO are stuck and mostly inactive.
With NNS Labs we’ve always meant to create something like Verbs, but focused on vertical Validated products for every community.
And this is incredibly powerful because these products are designed to support most of the funded props and current communities.
BuilderDAO, Lils, Gnars want to increase their inflow?
We work with them through the release of a custom naming system powered by Referral and Resolver Rewards.
SharkDAO is trying to get back in the water?
We shared our governance system with them launching a Shark Hub with the infra we tested for NOGS.
Carella wants to experiment a new interconnection between a Clanker token and Nouns governance?
We created a system that allows him to do just that.
Amigos want to push more on governance and increasing their influence?
We are supporting them thanks to the systems above and through a new dynamic that could give every Amigo NFT voting power on our NOGS pool of Nouns.
$nouns is aiming for a relaunch?
Our white label platform can manage all the most important features without the need of additional funding or waiting time.
A new physical product gets funded?
It can be integrated with the Noggles Club to exponentially increase its reach.
$nogs ties everything together allowing Nouns and the other nounish DAOs to benefit from this constant expansion, both in terms of treasury and NFT value.
This is just a glimpse of what this infra could bring to the ecosystem, because the more we expand this vertical approach the faster it will bring tangible benefits to everyone.
@0xaE65...46c0
Hi 40,
You know I Always listen to your feedback and use them to further evolve and improve our products, so thanks for that.
However, one single NNS protocol user metric might be reductive.
What we set out to achieve with the last prop:
- Open and shared NNS: Upgrade to share 95% of minting revenues with Referrals and Resolvers.
- Community Level Domains: We launched .nouns and created an infrastructure that allows any community to have their own CLD already resolved on the entire NNS network.
- NOGS (taken from our last prop “NOGS near future is decentralized, with the entire nouniverse that will be able to vote on new experiments and integrated with other cool projects and partnerships, so that NOGS can be used in games, for tipping and even for bidding in auctions on selected projects.” : self-explanatory, of course being an experiment it evolved further.
- Nounish Card: supported BCard in their launch of the first nounish debit card powered by NOGS and Nouns.
These were our goals.
Then, we overdelivered with all the achievement listed in this prop, also delivering important assets to the DAO and every holder.
Always from our previous prop:
“NNS Labs's ultimate goal is to empower nounish communities and onboard new people in original and ambitious ways.”
We strongly believe we have, in fact, achieved our goals from our last prop. NNS adoption could have been bigger, but we decided to focus on the other products to stay relevant, and the NNS was the last product to be completed.
This prop will complete our vision also regarding NNS user base and will allow us to keep building the way we always have.
>
>
> my reasons for voting against remain the same. NNS as a protocol has very little adoption and usage. the previous prop delivered little against that goal. doesn’t warrant another $400k investment imo.
>
@0xE3ff...149d
Hey Sam, I'm sorry but I really don't get it.
The entire plan of this prop is to create open and scalable infrastructures that can be used by any project and community.
$NOUNS will be able to generate Noggles Club tickets exactly like $NOGS.
$NOUNS will be able to rely exactly on the same features we developed for $NOGS.
$NOUNS will be able to get the same Governance system we developed for $NOGS.
The ONLY thing that $NOGS does is allowing Nouns and the other nounish DAOs to benefit from the growth of the infrastructure we built, in terms of treasury and long term NFT value.
Why do we have to focus just on the term "memecoin" (admittedly, probably misleading here) without focusing on all the positive externalities that this kind of approach creates?
The rest of the ecosystem is suffering a lot in terms of resources and participation.
Why can't we, for the first time, experiment a new approach where the growth of a funded infrastructure will have a direct impact on communities treasuries as well?
That's why we care so much about this prop.
It's not about putting $200k on a single platform like the Noggles Club and then move on to something else without further updates.
It's about creating an ecosystem of products that work in synergy and become stronger and stronger together, while supporting the whole ecosystem in terms of utility and resources.
>
>
> I really do respect the effort that has been put into this project to help grow Nouns, and I actually think this concept of creating a platform that incentivizes people to explore and participate in other nounish projects is worth funding.
>
> However, I just don't personally like $NOGS. I'm fine with people creating nounish memecoins and they probably end up being a net good for Nouns but I don't think the DAO should fund them.
>
> If you guys were to come to the DAO and propose the Noggles Club concept but built on top of $nouns, I would be happy to support it, albeit somewhere in the $200-250k price range.
>
# NNS Labs Season 3 - Final Act ⌐◨-◨ (updated)
We sincerely thank everyone, voters and non-voters alike, who took the time to provide feedback. We carefully reviewed all constructive input before resubmitting NNS Labs Season 3. It was also inspiring to see such strong support and unity from voters and communities around a common vision.
One of our main goals is to create unity in the nouniverse, not only among communities but also among people. Which is why we are addressing here some feedback from the [previous prop](https://www.nouns.camp/proposals/700) hoping to clear all doubts.
### In particular:
**1.** **Funding request.** Rather than shortening the proposal’s duration from 12 months to 6 or compromising the quality of outputs, we decided to absorb the reduction internally. Which is why we went from our previous ask of $576k to $398k.
We are firmly committed to both completing our vision and ensuring we reach self-sustainability within the year.
By taking off 30% from the ask, we aim to alleviate doubts, make the request more palatable for everyone, and reduce the DAO's risk while delivering even greater value in return.
**2.** **This is not a memecoin prop.** This prop is about NNS Labs and our mission of creating vertical products to increase onboarding and inflow for communities. NOGS has admittedly experienced more utility and adoption growth compared to our other products, but it is still only a fraction of our pipeline. As its utility and infrastructure grows, the term “memecoin” is probably getting misleading and reductive. On this matter, we are constantly getting feedbacks and ideas from nouners and we’re working on a more fitting placement.
**3.** **Adapting and evolving.** We’ve always seen our ability to adapt and evolve quickly, while still delivering according to the market and trends as a strength of ours, not a weakness. Just as we edit and evolve our products following feedback from the community, to make sure we provide what the nounish ecosystem actually wants, we believe staying alert and receptive to how the ecosystem shifts and evolve it’s paramount for a constant-evolving reality like Nouns. One of our goals is to stay (and remain) relevant, but most importantly we don’t want the DAO to invest into something that risks becoming obsolete due to lack of flexibility.
**4. NOGS evolution:** A couple of feedback regarding NOGS launch, or better its evolution, took us by surprise, so we want to clarify our stance. Ever since the launch of the very first version in Summer 2023, we’ve constantly been in touch and collecting feedback from several communities and members of the ecosystem. Its first big update came after listening to these feedbacks for almost a year, when we realised its first structure was limited compared to what people wanted. NOGS as a fungible token was part of our second mandate, that's why we decided to evolve it following every input we received, no matter how small or crazy it might have seemed at the time.
What has never changed, however, is the fact that NOGS was never (and never will be) exclusively linked to NNS but to [activity in the broader nounish ecosystem](https://x.com/nogglescoin/status/1719047690883825813), which is why it has separate channels and communication.
Today, also thanks to all those input we received from the ecosystem, NOGS has an infrastructure that is already having a positive impact, of which the potential has yet to be fully exploited.
Noone can know what the future holds, today the DAO certainly isn’t the same DAO of two years ago. For this very reason, we’ll always remain receptive to the ecosystem, always trying to deliver to the best of our abilities.
That said, we hope this helps clarify our vision and our path forward.
# Prop Summary
NNS Labs is a development hub founded in 2022 and laser focused on the Nouns ecosystem.
Our mission is to create products and infrastructures that can allow Nouns and other communities to avoid relying only on auctions, leveraging a diverse set of (non forkable) revenue streams that evolves with the DAOs and the current metas.
Every product launched during our mandates works in synergy with the others, creating subsequent value and revenue streams so that the entire funded amount can be recovered, also adding further long term profit and exponential onboarding.
[$NOGS](https://noggles.com/), for one, is the first token in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
[NNS](https://nns.xyz/) is an [open source (GPLv3 licence)](https://github.com/nnsprotocol/nns) platform and first protocol to share 95% of its revenues with the community.
[Noggles Club](https://app.noggles.com/club) is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a third and last 12-month mandate to complete this vision, intensifying NOGS and NNS development and building a core set of infrastructures with the goal not only allow the DAO to recover the whole funded amount, but also to support the growth of the nounish ecosystem forever.
## Momentum and Results
In the last mandate, NOGS and NNS reached major milestones, including $2M+ liquidity, 75k holders, revenue assets like [Resolver and Referral Rewards](https://docs.nns.xyz/rewards/how-do-you-earn-rewards) and [.nouns names](https://docs.nns.xyz/names/.nouns-names) that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, the protocol now gives 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
## Next Goal
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
**We request a stream of $398k to drive these efforts over 12 months,** focusing on development and community engagement.
# Revenue Contributions and Assets to the DAO from the Previous Mandate
Not considering the $4M worth of airdrop to Nouns, Lils and Gnars holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
- **$NOGS Allocation:** Thanks to the token design of NOGS, a total of 3.6B $NOGS, valued approximately $125K based on the current 1.8M market cap, have been associated with Nouns and Lil Nouns stored in NounsDAO treasury. This amount will be moved from the NFTs into NounsDAO treasury within 2 weeks.
- **Nouns Investments:** Invested $27K in auctions and $9K in secondary market, securing 3 Nouns to expand governance participation to every holder.
- **LP Fee Reallocation:** Reinvested 16 ETH in LP fees, directly benefiting Nouns, Lil Nouns, Gnars, and other sub-communities, set for completion within two months.
- **New Recurring Revenue Assets:** Successfully launched Resolver and Referral Rewards and .nouns names, establishing a new first of recurring revenue assets for the DAO.
# Revenue Contributions and Assets Goals for This Mandate
The following goals are designed to benefit NounsDAO significantly and **will also be implemented, at a similar scale, across major nounish sub-DAOs**, thus multiplying their impact across the Nouniverse:
- **$2M+ in Value:** Projected from NounsDAO’s allocation of $NOGS.
- **$75K+ in Recurring Revenue:** Expected from Resolver and Referral Rewards and .nouns names.
- **New Revenue Stream:** Launching additional recurring revenue channels from new infrastructures.
# Accomplishments from the Previous Mandate
✅ **Evolved NNS into an Open Identity Protocol:** Executed a full [NNS rebranding](https://mirror.xyz/dotnouns.eth/CAHzCzFmhcJT0P2b9gc_r5uqIpNOUpbgA819vPjm_sk). Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ **$4M worth of $NOGS airdropped to Nouns, Lils and Gnars during NOGS launch:** Launched a [dynamic airdrop](https://x.com/gamiwtf/status/1777683418584875106) system linked to the ownership of nounish NFTs and unlock % influenced by the age of the NFTs and their governance activity.
✅ **Noteworthy Market Influence ("[$NOGS Effect](https://x.com/dotnouns/status/1772884440651309115)"):** Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ **$NOGS Transitioned to a High-Liquidity Ecosystem Token:** Progressed from a social token tracking nounish activity to a substantial [ecosystem token](https://x.com/nogglescoin/status/1769771330008727682) with over 75k holders and $1.4M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ **Raised 525 ETH for the $NOGS** **[Liquidity Pool](https://x.com/nogglescoin/status/1781069828788298237):** Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ **Launched the First** **[Nouns Debit Card](https://x.com/nogglescoin/status/1792634663942443167):** Partnered with [Bcard](https://warpcast.com/~/channel/bcard) team to release an innovative financial tool tailored for Nouns users that gives back $NOGS and $NOUNS at every transaction.
✅ **Achieved a Viral Impact with $NOGS:** Designed a [launch campaign](https://x.com/nogglescoin/status/1772724949783814541) that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ **Featured on Farcaster's Memecoin Leaderboard:** A [social and financial study](https://x.com/nogglescoin/status/1783786447574614169) by Andrew Whong of Dune ranked $NOGS [4th among memecoins](https://dune.com/ilemi/social-memecoins), recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ **[Farcaster Tipping](https://x.com/nogglescoin/status/1782437604127879581)** **and Governance Integration:** Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a [governance system](https://x.com/nogglescoin/status/1788925970092593228) allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ **Launched** **[.nouns Names](https://nns.xyz/collections/nouns)** **for Recurring DAO Revenue:** Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ **[Noggles Club v.0](https://x.com/nogglescoin/status/1803418951780635020)** **Success:** Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ **Launched the first reward system applied to Nouncil:** Designed to reward every voter with a fraction of $NOGS from the [38 Nouns](https://nounsagora.com/delegate/nouncil.eth) in the Nouncil pool.
# Objectives for the Upcoming Mandate
1. **Double Down on $NOGS:** Focus on expanding $NOGS and developing innovative products that enhance its utility and impact within the ecosystem.
2. **Launch of a white-label platform to open our infrastructure:** Allow $NOUNS, projects and communities to leverage the infrastructure we built for $NOGS. This includes capabilities for social tipping, customizable reward dynamics, integrated governance systems, identity systems powered by NNS and much more.
3. **Noggles Club v.1:** Upgrade and rebrand Noggles Club into a full-featured, standalone platform accessible to users and communities both in and outside the nouniverse.
4. **Revenues for the ecosystem:** Now that NNS revenues are shared with the ecosystem, our focus will be increasing the revenues for Nouns and other communities. This will be achieved through the growth of the Resolver network and granting access to every community to their own CLD (Community Level Domain) as through the launch of new products across the year.
**This initial roadmap will expand as new experiments and emerging trends shape additional opportunities throughout the year.** For example, AI and nounish Virtual Assistants are already in exploration phase and we will be able to share more soon.
# Double Down on $NOGS
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $2M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
**This will be achieved by:**
- **NFT Integration:** $NOGS is directly incorporated into the NFTs of many nounish DAOs. As $NOGS value grows, so does the value of these NFTs.
- **Treasury Exposure:** NounsDAO holding of 3.6B $NOGS in its treasury, thanks to the token allocation of Nouns and Lils.
- **NOGS Recovery:** An upcoming system will transfer $NOGS from forked and (in future) refunded Nouns back to the Nouns treasury, offsetting associated costs and potentially creating a profit stream.
- **Community-Driven Growth:** Soon, any nounish community will be able to inject $NOGS (and other tokens) into their NFTs, amplifying benefits across the ecosystem.
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
# White-label platform
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
- **Social Tipping:** A unique approach focused on onboarding new users through tipping, allowing communities to recognize and reward contributions in a simple, accessible way.
- **Governance System:** A governance model that enables holders to influence decisions by voting on how a pool of tokens or NFTs will act in a DAO or community, creating more participatory engagement.
- **Automated Reward System:** Customizable parameters linked to NFTs or social actions automatically unlock token allocations, encouraging community members to stay active and engaged.
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
**This approach offers many benefits:**
- **Immediate Integration for Any Token and Community:** $nouns and any other project and community can quickly leverage this platform, accessing tools for tipping, rewards, and governance right from the start.
- **Enhanced Governance and Rewards:** Communities can adopt specific features that improve governance dynamics or offer unique ways to reward users, fostering greater interaction and commitment.
- **Alignment with Emerging Trends:** Nouns can align with the latest trends, giving new projects a ready-made infrastructure for user engagement.
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
# Noggles Club v.1
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
## The Problems
1. There’s no streamlined way to maximize the proliferation of nounish creations.
2. Artists and builders face challenges reaching new users, especially beyond the ecosystem.
3. The ecosystem lacks tools to evaluate and amplify the impact of high-quality physical nounish products.
## Our Solution: Noggles Club
Noggles Club transforms products from the nouniverse and beyond into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
## Noggles Club Dynamics
- **Shared Platform:** Each nounish community gets a weekly ticket allocation to distribute among members on Farcaster.
- **New Ecosystem Asset:** Tickets boost interactions and grow the Farcaster community, increasing Noggles Club users.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
## A glimpse of Noggles Club v.0
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
**Here are the achievements of the Noggles Club v.0 over a total of 56 drops:**
- 573 unique participants
- 6819 tickets used
- +800 sharing posts on X and Farcaster
# Revenues for the Ecosystem
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
# Requested Funding (updated)
We are asking for:
- **A payment stream of $28k per month for 12 months** that will cover the operations of our team and our monthly initiatives
- **$60k** that will give us more flexibility to organize the on demand tasks during the first period
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
## Budget Breakdown:
- **Core Team:** $8k per person (2) per month to support our core team ($192k).
- **Engineering:** $7k per month for an additional engineer, plus one part-time dev focused on NNS global integrations ($84k).
- **Community & Content:** $3k per month for community management, meme creation, and contributors ($36k).
- **Noggles Club & Marketing:** $4k per month for rewards, prizes, and marketing initiatives for Noggles Club ($48k).
- **Design:** $38k for design.
**Total Requested: $398k**
# A personal note
There’s a lot of talk in the DAO on the current situation of the treasury and about ways to increase the yearly inflow in the long term while also keeping alive a powerful Nouns Virtuous Cycle.
I strongly believe NNS Labs can support the DAO and unlock important resources for the broader ecosystem, and that it can continue to boost onboarding and proliferation through our vertical infrastructures.
We're fully committed to and confident in our products, all while staying humble and being able to evolve and adapt when the ecosystem requires it.
I sincerely hope that absorbing 30% of the ask from the previous proposal internally can be a further proof of our commitment.
Thank you all,
Dom ([@dotnouns](https://warpcast.com/dotnouns))
# NNS Labs Season 3 - Final Act ⌐◨-◨ (updated)
We sincerely thank everyone, voters and non-voters alike, who took the time to provide feedback. We carefully reviewed all constructive input before resubmitting NNS Labs Season 3. It was also inspiring to see such strong support and unity from voters and communities around a common vision.
One of our main goals is to create unity in the nouniverse, not only among communities but also among people. Which is why we are addressing here some feedback from the [previous prop](https://www.nouns.camp/proposals/700) hoping to clear all doubts.
### In particular:
**1.** **Funding request.** Rather than shortening the proposal’s duration from 12 months to 6 or compromising the quality of outputs, we decided to absorb the reduction internally. Which is why we went from our previous ask of $576k to $398k.
We are firmly committed to both completing our vision and ensuring we reach self-sustainability within the year.
By taking off 30% from the ask, we aim to alleviate doubts, make the request more palatable for everyone, and reduce the DAO's risk while delivering even greater value in return.
**2.** **This is not a memecoin prop.** This prop is about NNS Labs and our mission of creating vertical products to increase onboarding and inflow for communities. NOGS has admittedly experienced more utility and adoption growth compared to our other products, but it is still only a fraction of our pipeline. As its utility and infrastructure grows, the term “memecoin” is probably getting misleading and reductive. On this matter, we are constantly getting feedbacks and ideas from nouners and we’re working on a more fitting placement.
**3.** **Adapting and evolving.** We’ve always seen our ability to adapt and evolve quickly, while still delivering according to the market and trends as a strength of ours, not a weakness. Just as we edit and evolve our products following feedback from the community, to make sure we provide what the nounish ecosystem actually wants, we believe staying alert and receptive to how the ecosystem shifts and evolve it’s paramount for a constant-evolving reality like Nouns. One of our goals is to stay (and remain) relevant, but most importantly we don’t want the DAO to invest into something that risks becoming obsolete due to lack of flexibility.
**4. NOGS evolution:** A couple of feedback regarding NOGS launch, or better its evolution, took us by surprise, so we want to clarify our stance. Ever since the launch of the very first version in Summer 2023, we’ve constantly been in touch and collecting feedback from several communities and members of the ecosystem. Its first big update came after listening to these feedbacks for almost a year, when we realised its first structure was limited compared to what people wanted. NOGS as a fungible token was part of our second mandate, that's why we decided to evolve it following every input we received, no matter how small or crazy it might have seemed at the time.
What has never changed, however, is the fact that NOGS was never (and never will be) exclusively linked to NNS but to [activity in the broader nounish ecosystem](https://x.com/nogglescoin/status/1719047690883825813), which is why it has separate channels and communication.
Today, also thanks to all those input we received from the ecosystem, NOGS has an infrastructure that is already having a positive impact, of which the potential has yet to be fully exploited.
Noone can know what the future holds, today the DAO certainly isn’t the same DAO of two years ago. For this very reason, we’ll always remain receptive to the ecosystem, always trying to deliver to the best of our abilities.
That said, we hope this helps clarify our vision and our path forward.
# Prop Summary
NNS Labs is a development hub founded in 2022 and laser focused on the Nouns ecosystem.
Our mission is to create products and infrastructures that can allow Nouns and other communities to avoid relying only on auctions, leveraging a diverse set of (non forkable) revenue streams that evolves with the DAOs and the current metas.
Every product launched during our mandates works in synergy with the others, creating subsequent value and revenue streams so that the entire funded amount can be recovered, also adding further long term profit and exponential onboarding.
[$NOGS](https://noggles.com/), for one, is the first token in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
[NNS](https://nns.xyz/) is an [open source (GPLv3 licence)](https://github.com/nnsprotocol/nns) platform and first protocol to share 95% of its revenues with the community.
[Noggles Club](https://app.noggles.com/club) is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a third and last 12-month mandate to complete this vision, intensifying NOGS and NNS development and building a core set of infrastructures with the goal not only allow the DAO to recover the whole funded amount, but also to support the growth of the nounish ecosystem forever.
## Momentum and Results
In the last mandate, NOGS and NNS reached major milestones, including $2M+ liquidity, 75k holders, revenue assets like [Resolver and Referral Rewards](https://docs.nns.xyz/rewards/how-do-you-earn-rewards) and [.nouns names](https://docs.nns.xyz/names/.nouns-names) that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, the protocol now gives 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
## Next Goal
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
**We request a stream of $398k to drive these efforts over 12 months,** focusing on development and community engagement.
# Revenue Contributions and Assets to the DAO from the Previous Mandate
Not considering the $4M worth of airdrop to Nouns, Lils and Gnars holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
- **$NOGS Allocation:** Thanks to the token design of NOGS, a total of 3.6B $NOGS, valued approximately $125K based on the current 1.8M market cap, have been associated with Nouns and Lil Nouns stored in NounsDAO treasury. This amount will be moved from the NFTs into NounsDAO treasury within 2 weeks.
- **Nouns Investments:** Invested $27K in auctions and $9K in secondary market, securing 3 Nouns to expand governance participation to every holder.
- **LP Fee Reallocation:** Reinvested 16 ETH in LP fees, directly benefiting Nouns, Lil Nouns, Gnars, and other sub-communities, set for completion within two months.
- **New Recurring Revenue Assets:** Successfully launched Resolver and Referral Rewards and .nouns names, establishing a new first of recurring revenue assets for the DAO.
# Revenue Contributions and Assets Goals for This Mandate
The following goals are designed to benefit NounsDAO significantly and **will also be implemented, at a similar scale, across major nounish sub-DAOs**, thus multiplying their impact across the Nouniverse:
- **$2M+ in Value:** Projected from NounsDAO’s allocation of $NOGS.
- **$75K+ in Recurring Revenue:** Expected from Resolver and Referral Rewards and .nouns names.
- **New Revenue Stream:** Launching additional recurring revenue channels from new infrastructures.
# Accomplishments from the Previous Mandate
✅ **Evolved NNS into an Open Identity Protocol:** Executed a full [NNS rebranding](https://mirror.xyz/dotnouns.eth/CAHzCzFmhcJT0P2b9gc_r5uqIpNOUpbgA819vPjm_sk). Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ **$4M worth of $NOGS airdropped to Nouns, Lils and Gnars during NOGS launch:** Launched a [dynamic airdrop](https://x.com/gamiwtf/status/1777683418584875106) system linked to the ownership of nounish NFTs and unlock % influenced by the age of the NFTs and their governance activity.
✅ **Noteworthy Market Influence ("[$NOGS Effect](https://x.com/dotnouns/status/1772884440651309115)"):** Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ **$NOGS Transitioned to a High-Liquidity Ecosystem Token:** Progressed from a social token tracking nounish activity to a substantial [ecosystem token](https://x.com/nogglescoin/status/1769771330008727682) with over 75k holders and $1.4M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ **Raised 525 ETH for the $NOGS** **[Liquidity Pool](https://x.com/nogglescoin/status/1781069828788298237):** Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ **Launched the First** **[Nouns Debit Card](https://x.com/nogglescoin/status/1792634663942443167):** Partnered with [Bcard](https://warpcast.com/~/channel/bcard) team to release an innovative financial tool tailored for Nouns users that gives back $NOGS and $NOUNS at every transaction.
✅ **Achieved a Viral Impact with $NOGS:** Designed a [launch campaign](https://x.com/nogglescoin/status/1772724949783814541) that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ **Featured on Farcaster's Memecoin Leaderboard:** A [social and financial study](https://x.com/nogglescoin/status/1783786447574614169) by Andrew Whong of Dune ranked $NOGS [4th among memecoins](https://dune.com/ilemi/social-memecoins), recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ **[Farcaster Tipping](https://x.com/nogglescoin/status/1782437604127879581)** **and Governance Integration:** Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a [governance system](https://x.com/nogglescoin/status/1788925970092593228) allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ **Launched** **[.nouns Names](https://nns.xyz/collections/nouns)** **for Recurring DAO Revenue:** Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ **[Noggles Club v.0](https://x.com/nogglescoin/status/1803418951780635020)** **Success:** Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ **Launched the first reward system applied to Nouncil:** Designed to reward every voter with a fraction of $NOGS from the [38 Nouns](https://nounsagora.com/delegate/nouncil.eth) in the Nouncil pool.
# Objectives for the Upcoming Mandate
1. **Double Down on $NOGS:** Focus on expanding $NOGS and developing innovative products that enhance its utility and impact within the ecosystem.
2. **Launch of a white-label platform to open our infrastructure:** Allow $NOUNS, projects and communities to leverage the infrastructure we built for $NOGS. This includes capabilities for social tipping, customizable reward dynamics, integrated governance systems, identity systems powered by NNS and much more.
3. **Noggles Club v.1:** Upgrade and rebrand Noggles Club into a full-featured, standalone platform accessible to users and communities both in and outside the nouniverse.
4. **Revenues for the ecosystem:** Now that NNS revenues are shared with the ecosystem, our focus will be increasing the revenues for Nouns and other communities. This will be achieved through the growth of the Resolver network and granting access to every community to their own CLD (Community Level Domain) as through the launch of new products across the year.
**This initial roadmap will expand as new experiments and emerging trends shape additional opportunities throughout the year.** For example, AI and nounish Virtual Assistants are already in exploration phase and we will be able to share more soon.
# Double Down on $NOGS
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $2M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
**This will be achieved by:**
- **NFT Integration:** $NOGS is directly incorporated into the NFTs of many nounish DAOs. As $NOGS value grows, so does the value of these NFTs.
- **Treasury Exposure:** NounsDAO holding of 3.6B $NOGS in its treasury, thanks to the token allocation of Nouns and Lils.
- **NOGS Recovery:** An upcoming system will transfer $NOGS from forked and (in future) refunded Nouns back to the Nouns treasury, offsetting associated costs and potentially creating a profit stream.
- **Community-Driven Growth:** Soon, any nounish community will be able to inject $NOGS (and other tokens) into their NFTs, amplifying benefits across the ecosystem.
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
# White-label platform
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
- **Social Tipping:** A unique approach focused on onboarding new users through tipping, allowing communities to recognize and reward contributions in a simple, accessible way.
- **Governance System:** A governance model that enables holders to influence decisions by voting on how a pool of tokens or NFTs will act in a DAO or community, creating more participatory engagement.
- **Automated Reward System:** Customizable parameters linked to NFTs or social actions automatically unlock token allocations, encouraging community members to stay active and engaged.
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
**This approach offers many benefits:**
- **Immediate Integration for Any Token and Community:** $nouns and any other project and community can quickly leverage this platform, accessing tools for tipping, rewards, and governance right from the start.
- **Enhanced Governance and Rewards:** Communities can adopt specific features that improve governance dynamics or offer unique ways to reward users, fostering greater interaction and commitment.
- **Alignment with Emerging Trends:** Nouns can align with the latest trends, giving new projects a ready-made infrastructure for user engagement.
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
# Noggles Club v.1
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
## The Problems
1. There’s no streamlined way to maximize the proliferation of nounish creations.
2. Artists and builders face challenges reaching new users, especially beyond the ecosystem.
3. The ecosystem lacks tools to evaluate and amplify the impact of high-quality physical nounish products.
## Our Solution: Noggles Club
Noggles Club transforms products from the nouniverse and beyond into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
## Noggles Club Dynamics
- **Shared Platform:** Each nounish community gets a weekly ticket allocation to distribute among members on Farcaster.
- **New Ecosystem Asset:** Tickets boost interactions and grow the Farcaster community, increasing Noggles Club users.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
## A glimpse of Noggles Club v.0
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
**Here are the achievements of the Noggles Club v.0 over a total of 56 drops:**
- 573 unique participants
- 6819 tickets used
- +800 sharing posts on X and Farcaster
# Revenues for the Ecosystem
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
# Requested Funding (updated)
We are asking for:
- **A payment stream of $28k per month for 12 months** that will cover the operations of our team and our monthly initiatives
- **$60k** that will give us more flexibility to organize the on demand tasks during the first period
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
## Budget Breakdown:
- **Core Team:** $8k per person (2) per month to support our core team ($192k).
- **Engineering:** $7k per month for an additional engineer, plus one part-time dev focused on NNS global integrations ($84k).
- **Community & Content:** $3k per month for community management, meme creation, and contributors ($36k).
- **Noggles Club & Marketing:** $4k per month for rewards, prizes, and marketing initiatives for Noggles Club ($48k).
- **Design:** $38k for design.
**Total Requested: $398k**
# A personal note
There’s a lot of talk in the DAO on the current situation of the treasury and about ways to increase the yearly inflow in the long term while also keeping alive a powerful Nouns Virtuous Cycle.
I strongly believe NNS Labs can support the DAO and unlock important resources for the broader ecosystem, and that it can continue to boost onboarding and proliferation through our vertical infrastructures.
We're fully committed to and confident in our products, all while staying humble and being able to evolve and adapt when the ecosystem requires it.
I sincerely hope that absorbing 30% of the ask from the previous proposal internally can be a further proof of our commitment.
Thank you all,
Dom ([@dotnouns](https://warpcast.com/dotnouns))nns-labs-season-3---final-act-⌐◨-◨-(updated)
@0x65A3...1D63
Hey michael!
Maybe I'm missing something, but the point of the prop is exactly that.
It was something with ~500 holders and 1600 transactions that in 1 year became something with +75k holders and +145k transactions. (And this is just the growth of 1 product of our pipeline)
Again, maybe I'm missing something, but we extensively shared all the accomplishments obtained during this year in the prop. They include users growth, new products, revenue generation and support to communities.
It's not clear to me how the starting point of 1 year ago could influence your vote for this prop.
Btw, thank you so much for your feedback! 🙏
>
>
> having a hard time stomaching a 576k funding request for something that was getting ~500 users
>
@0x6fB5...83b0
hey peter!
wages/budget ratio should be analysed in consideration of the prop category.
Being a prop for 12 months and focused on software development, it's normal that the majority of the fund is about wages.
You can see this in many other software props as well like PropHouse/Rounds, Camp, Verbs, Wand and many many more.
The amount of the dev wages should be a more important parameter imh, and that's why we kept them at 10k/month, below the average.
Btw, thank you so much for feedback! 🙏
>
>
> Wages at 77% of a budget this large feels off.
>
@0x073f...2e63
Hey Bix!
I actually see your vwr under a very positive lens so thank you for your words and support.
We always kept in consideration the bigger commitment of Nouns compared to other communities in terms of resources.
That’s why we always gave (and will continue to do so) to Nouns about 10 times what we give to other communities.
Examples of this are:
- The token design to bring those 3.6B $nogs back to nouns treasury
- The recovery system to decrease the impact of a fork (and in the future of a refund)
- The amount of $nogs rewards for nouns holders
- The focus around $nouns
- Future fees from our products will go mostly to Nouns
- Priority to let the DAO to recover the full funded amount + profit
Everything is planned having firstly Nouns in mind, then vertically expanded to the broader ecosystem.
We will always give priority to Nouns because it should be the pillar of everything (and it’s the dao that is making all of this possible).
All of this to say that I 100% agree with your point, that's why we are creating an infrastructure in which Nouns will always be at the top, both in terms of revenue generation and development.
> Huge fan of Dom & everything NNS has done, also as a Lil Noun I've personally benefit from $NOGS distribution, so this vote goes against my own personal interest.... but I believe because so many other communities are currently benefiting from NNS & the $NOGS ecosystem (Lil Nouns, Gnars, and Yellow Collective) I feel the cost of expanding and maintaining the infrastructure could be spread out a bit amongst all of the communities vs just Nouns bearing the full burden of funding. I know thats an unpopular opinion and I'll probably be the only one voting against this proposal, but thats my thoughts.
# NNS Labs Season 3 - Final Act ⌐◨-◨
# Prop Summary
NNS Labs is a development hub founded in 2022 and laser focused on the Nouns ecosystem.
Our mission is to create products and infrastructures that can allow Nouns and other communities to avoid relying only on auctions, leveraging a diverse set of (non forkable) revenue streams that evolves with the DAOs and the current metas.
Every product launched during our mandates works in synergy with the others, creating subsequent value and revenue streams so that the entire funded amount can be recovered, also adding further long term profit and exponential onboarding.
[$NOGS](https://noggles.com), for one, is the first memecoin in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
[NNS](https://nns.xyz) is an [open source (GPLv3 licence)](https://github.com/nnsprotocol/nns) platform and first protocol to share 95% of its revenues with the community.
[Noggles Club](https://app.noggles.com/club) is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a third and last 12-month mandate to complete this vision, intensifying NOGS and NNS development and building a core set of infrastructures with the goal not only allow the DAO to recover the whole funded amount, but also to support the growth of the nounish ecosystem forever.
## Momentum and Results
In the last mandate, NOGS and NNS reached major milestones, including $2M+ liquidity, 75k holders, revenue assets like [Resolver and Referral Rewards](https://docs.nns.xyz/rewards/how-do-you-earn-rewards) and [.nouns names](https://docs.nns.xyz/names/.nouns-names) that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, the protocol now gives 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
## Next Goal
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
**We request a stream of $576k to drive these efforts over 12 months,** focusing on development and community engagement.
# Revenue Contributions and Assets to the DAO from the Previous Mandate
Not considering the $4M worth of airdrop to Nouns, Lils and Gnars holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
- **$NOGS Allocation:** Thanks to the token design of NOGS, a total of 3.6B $NOGS, valued approximately $150K based on the current 2.3M market cap, have been associated with Nouns and Lil Nouns stored in NounsDAO treasury. This amount will be moved from the NFTs into NounsDAO treasury within 2 weeks.
- **Nouns Investments:** Invested $27K in auctions and $9K in secondary market, securing 3 Nouns to expand governance participation to every holder.
- **LP Fee Reallocation:** Reinvesting 16 ETH in LP fees, directly benefiting Nouns, Lil Nouns, Gnars, and other sub-communities, set for completion within two months.
- **New Recurring Revenue Assets:** Successfully launched Resolver and Referral Rewards and .nouns names, establishing a new first of recurring revenue assets for the DAO.
# Revenue Contributions and Assets Goals for This Mandate
The following goals are designed to benefit NounsDAO significantly and **will also be implemented, at a similar scale, across major nounish sub-DAOs**, thus multiplying their impact across the Nouniverse:
- **$2M+ in Value:** Projected from NounsDAO’s allocation of $NOGS.
- **$75K+ in Recurring Revenue:** Expected from Resolver and Referral Rewards and .nouns names.
- **New Revenue Stream:** Launching additional recurring revenue channels from new infrastructures.
# Accomplishments from the Previous Mandate
✅ **Evolved NNS into an Open Identity Protocol:** Executed a full [NNS rebranding](https://mirror.xyz/dotnouns.eth/CAHzCzFmhcJT0P2b9gc_r5uqIpNOUpbgA819vPjm_sk). Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ **$4M worth of $NOGS airdropped to Nouns, Lils and Gnars during NOGS launch:** Launched a [dynamic airdrop](https://x.com/gamiwtf/status/1777683418584875106) system linked to the ownership of nounish NFTs and unlock % influenced by the age of the NFTs and their governance activity.
✅ **Noteworthy Market Influence ("[$NOGS Effect](https://x.com/dotnouns/status/1772884440651309115)"):** Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ **$NOGS Transitioned to a High-Liquidity Ecosystem Token:** Progressed from a social token tracking nounish activity to a substantial [ecosystem token](https://x.com/nogglescoin/status/1769771330008727682) with over 75k holders and $1.4M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ **Raised 525 ETH for the $NOGS [Liquidity Pool](https://x.com/nogglescoin/status/1781069828788298237):** Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ **Launched the First [Nouns Debit Card](https://x.com/nogglescoin/status/1792634663942443167):** Partnered with [Bcard](https://warpcast.com/~/channel/bcard) team to release an innovative financial tool tailored for Nouns users that gives back $NOGS and $NOUNS at every transaction.
✅ **Achieved a Viral Impact with $NOGS:** Designed a [launch campaign](https://x.com/nogglescoin/status/1772724949783814541) that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ **Featured on Farcaster's Memecoin Leaderboard:** A [social and financial study](https://x.com/nogglescoin/status/1783786447574614169) by Andrew Whong of Dune ranked $NOGS [4th among memecoins](https://dune.com/ilemi/social-memecoins), recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ **[Farcaster Tipping](https://x.com/nogglescoin/status/1782437604127879581) and Governance Integration:** Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a [governance system](https://x.com/nogglescoin/status/1788925970092593228) allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ **Launched [.nouns Names](https://nns.xyz/collections/nouns) for Recurring DAO Revenue:** Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ **[Noggles Club v.0](https://x.com/nogglescoin/status/1803418951780635020) Success:** Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ **Launched the first reward system applied to Nouncil:** Designed to reward every voter with a fraction of $NOGS from the [36 Nouns](https://nounsagora.com/delegate/nouncil.eth) in the Nouncil pool.
# Objectives for the Upcoming Mandate
1. **Double Down on $NOGS:** Focus on expanding $NOGS and developing innovative products that enhance its utility and impact within the ecosystem.
2. **Open $NOGS Infrastructure to Broader Use:** Launch a white-label platform, allowing $NOUNS, memecoins and communities to leverage the infrastructure we built. This includes capabilities for social tipping, customizable reward dynamics, integrated governance systems, identity systems powered by NNS and much more.
3. **Noggles Club v.1:** Upgrade and rebrand Noggles Club into a full-featured, standalone platform accessible to users and communities both in and outside the nouniverse.
4. **Revenues for the ecosystem:** Now that NNS revenues are shared with the ecosystem, our focus will be increasing the revenues for Nouns and other communities. This will be achieved through the growth of the Resolver network and granting access to every community to their own CLD (Community Level Domain).
This initial roadmap will expand as new experiments and emerging trends shape additional opportunities throughout the year. For example, AI and nounish Virtual Assistants are already in exploration phase and we will be able to share more soon.
# Double Down on $NOGS
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $2M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
**This will be achieved by:**
- **NFT Integration:** $NOGS is directly incorporated into the NFTs of many nounish DAOs. As $NOGS value grows, so does the value of these NFTs.
- **Treasury Exposure:** NounsDAO holding of 3.6B $NOGS in its treasury, thanks to the token allocation of Nouns and Lils.
- **NOGS Recovery:** An upcoming system will transfer $NOGS from forked and (in future) refunded Nouns back to the Nouns treasury, offsetting associated costs and potentially creating a profit stream.
- **Community-Driven Growth:** Soon, any nounish community will be able to inject $NOGS (and other tokens) into their NFTs, amplifying benefits across the ecosystem.
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
# Open $NOGS infrastructure
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
- **Social Tipping:** A unique approach focused on onboarding new users through tipping, allowing communities to recognize and reward contributions in a simple, accessible way.
- **Governance System:** A governance model that enables holders to influence decisions by voting on how a pool of tokens or NFTs will act in a DAO or community, creating more participatory engagement.
- **Automated Reward System:** Customizable parameters linked to NFTs or social actions automatically unlock token allocations, encouraging community members to stay active and engaged.
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
**This approach offers many benefits:**
- **Immediate Integration for Any Memecoin and Community:** $nouns and any other memecoin and community can quickly leverage this platform, accessing tools for tipping, rewards, and governance right from the start.
- **Enhanced Governance and Rewards:** Communities can adopt specific features that improve governance dynamics or offer unique ways to reward users, fostering greater interaction and commitment.
- **Alignment with Emerging Trends:** Nouns can align with the latest memecoin trends, giving new projects a ready-made infrastructure for user engagement.
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
# Noggles Club v.1
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
## The Problems
1. There’s no streamlined way to maximize the proliferation of nounish creations.
2. Artists and builders face challenges reaching new users, especially beyond the ecosystem.
3. The ecosystem lacks tools to evaluate and amplify the impact of high-quality physical nounish products.
## Our Solution: Noggles Club
Noggles Club transforms products from the nouniverse and beyond into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
## Noggles Club Dynamics
- **Shared Platform:** Each nounish community gets a weekly ticket allocation to distribute among members on Farcaster.
- **New Ecosystem Asset:** Tickets boost interactions and grow the Farcaster community, increasing Noggles Club users.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
## A glimpse of Noggles Club v.0
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
**Here are the achievements of the Noggles Club v.0 over a total of 56 drops:**
- 546 unique participants
- 5366 tickets used
- +800 sharing posts on X and Farcaster
# Revenues for the Ecosystem
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
# Requested Funding
We are asking for:
- **A payment stream of $43k per month for 12 months** that will cover the operations of our team and our monthly initiatives
- **$60k** that will give us more flexibility to organize the on demand tasks during the first period
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
## Budget Breakdown:
- **Core Team:** $10k per person (2) per month to support our core team ($240k).
- **Engineering:** $10k per month for an additional engineer, plus one part-time dev focused on NNS global integrations ($120k).
- **Community & Content:** $7k per month for community management, meme creation, and contributors ($84k).
- **Noggles Club & Marketing:** $6k per month for rewards, prizes, and marketing initiatives for Noggles Club ($72k).
- **Design:** $60k for design.
**Total Requested: $576k**
# Personal note: Why this prop is important
There’s a lot of talk in the DAO on the current situation of the treasury and about ways to increase the yearly inflow in the long term while also keeping alive a powerful Nouns Virtuous Cycle.
Right now I believe we are one of the very few teams that can support the DAO through one of its most important years through the unlock of important resources and revenue streams that could also support onboarding and proliferation.
You have trusted and supported us during the past 2 years, I am now asking you to put your faith in us to finalize our vision and achieve full financial sustainability.
We have a great headstart to make this mandate another success, in which case not only will the DAO recover the whole amount + profits, but we will also set a precedent for other builders to do the same, possibly creating an important shift for the DAO itself.
Dom ([@dotnouns](https://warpcast.com/dotnouns))
I tried to update the prop with some refinements, but unfortunately changes didn't go through.
Changes included minor fixes around some concepts, for example "the importance to increase the Yearly Inflow while also keeping alive a powerful Nouns Virtuous Cycle" and some more info based on some feedback and ideas.
Most important update I wanted to highlight:
- Given the growth and upcoming developments around $NOGS, the value of the 3.6B NOGS that will be moved into the treasury is now worth +150k$ instead of the 92k$ of 1 week ago.
Liquidity is now +2M$ instead of 1.3M$.
# NNS Labs Season 3 - Final Act ⌐◨-◨
# Prop Summary
NNS Labs is a development hub founded in 2022 and laser focused on the Nouns ecosystem.
Our mission is to create products and infrastructures that can allow Nouns and other communities to avoid relying only on auctions, leveraging a diverse set of (non forkable) revenue streams that evolves with the DAOs and the current metas.
Every product launched during our mandates works in synergy with the others, creating subsequent value and revenue streams so that the entire funded amount can be recovered, also adding further long term profit and exponential onboarding.
[$NOGS](https://noggles.com), for one, is the first memecoin in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
[NNS](https://nns.xyz) is an [open source (GPLv3 licence)](https://github.com/nnsprotocol/nns) platform and first protocol to share 95% of its revenues with the community.
[Noggles Club](https://app.noggles.com/club) is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a third and last 12-month mandate to complete this vision, intensifying NOGS and NNS development and building a core set of infrastructures with the goal not only allow the DAO to recover the whole funded amount, but also to support the growth of the nounish ecosystem forever.
## Momentum and Results
In the last mandate, NOGS and NNS reached major milestones, including $2M+ liquidity, 75k holders, revenue assets like [Resolver and Referral Rewards](https://docs.nns.xyz/rewards/how-do-you-earn-rewards) and [.nouns names](https://docs.nns.xyz/names/.nouns-names) that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, the protocol now gives 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
## Next Goal
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
**We request a stream of $576k to drive these efforts over 12 months,** focusing on development and community engagement.
# Revenue Contributions and Assets to the DAO from the Previous Mandate
Not considering the $4M worth of airdrop to Nouns, Lils and Gnars holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
- **$NOGS Allocation:** Thanks to the token design of NOGS, a total of 3.6B $NOGS, valued approximately $150K based on the current 2.3M market cap, have been associated with Nouns and Lil Nouns stored in NounsDAO treasury. This amount will be moved from the NFTs into NounsDAO treasury within 2 weeks.
- **Nouns Investments:** Invested $27K in auctions and $9K in secondary market, securing 3 Nouns to expand governance participation to every holder.
- **LP Fee Reallocation:** Reinvesting 16 ETH in LP fees, directly benefiting Nouns, Lil Nouns, Gnars, and other sub-communities, set for completion within two months.
- **New Recurring Revenue Assets:** Successfully launched Resolver and Referral Rewards and .nouns names, establishing a new first of recurring revenue assets for the DAO.
# Revenue Contributions and Assets Goals for This Mandate
The following goals are designed to benefit NounsDAO significantly and **will also be implemented, at a similar scale, across major nounish sub-DAOs**, thus multiplying their impact across the Nouniverse:
- **$2M+ in Value:** Projected from NounsDAO’s allocation of $NOGS.
- **$75K+ in Recurring Revenue:** Expected from Resolver and Referral Rewards and .nouns names.
- **New Revenue Stream:** Launching additional recurring revenue channels from new infrastructures.
# Accomplishments from the Previous Mandate
✅ **Evolved NNS into an Open Identity Protocol:** Executed a full [NNS rebranding](https://mirror.xyz/dotnouns.eth/CAHzCzFmhcJT0P2b9gc_r5uqIpNOUpbgA819vPjm_sk). Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ **$4M worth of $NOGS airdropped to Nouns, Lils and Gnars during NOGS launch:** Launched a [dynamic airdrop](https://x.com/gamiwtf/status/1777683418584875106) system linked to the ownership of nounish NFTs and unlock % influenced by the age of the NFTs and their governance activity.
✅ **Noteworthy Market Influence ("[$NOGS Effect](https://x.com/dotnouns/status/1772884440651309115)"):** Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ **$NOGS Transitioned to a High-Liquidity Ecosystem Token:** Progressed from a social token tracking nounish activity to a substantial [ecosystem token](https://x.com/nogglescoin/status/1769771330008727682) with over 75k holders and $1.4M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ **Raised 525 ETH for the $NOGS [Liquidity Pool](https://x.com/nogglescoin/status/1781069828788298237):** Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ **Launched the First [Nouns Debit Card](https://x.com/nogglescoin/status/1792634663942443167):** Partnered with [Bcard](https://warpcast.com/~/channel/bcard) team to release an innovative financial tool tailored for Nouns users that gives back $NOGS and $NOUNS at every transaction.
✅ **Achieved a Viral Impact with $NOGS:** Designed a [launch campaign](https://x.com/nogglescoin/status/1772724949783814541) that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ **Featured on Farcaster's Memecoin Leaderboard:** A [social and financial study](https://x.com/nogglescoin/status/1783786447574614169) by Andrew Whong of Dune ranked $NOGS [4th among memecoins](https://dune.com/ilemi/social-memecoins), recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ **[Farcaster Tipping](https://x.com/nogglescoin/status/1782437604127879581) and Governance Integration:** Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a [governance system](https://x.com/nogglescoin/status/1788925970092593228) allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ **Launched [.nouns Names](https://nns.xyz/collections/nouns) for Recurring DAO Revenue:** Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ **[Noggles Club v.0](https://x.com/nogglescoin/status/1803418951780635020) Success:** Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ **Launched the first reward system applied to Nouncil:** Designed to reward every voter with a fraction of $NOGS from the [36 Nouns](https://nounsagora.com/delegate/nouncil.eth) in the Nouncil pool.
# Objectives for the Upcoming Mandate
1. **Double Down on $NOGS:** Focus on expanding $NOGS and developing innovative products that enhance its utility and impact within the ecosystem.
2. **Open $NOGS Infrastructure to Broader Use:** Launch a white-label platform, allowing $NOUNS, memecoins and communities to leverage the infrastructure we built. This includes capabilities for social tipping, customizable reward dynamics, integrated governance systems, identity systems powered by NNS and much more.
3. **Noggles Club v.1:** Upgrade and rebrand Noggles Club into a full-featured, standalone platform accessible to users and communities both in and outside the nouniverse.
4. **Revenues for the ecosystem:** Now that NNS revenues are shared with the ecosystem, our focus will be increasing the revenues for Nouns and other communities. This will be achieved through the growth of the Resolver network and granting access to every community to their own CLD (Community Level Domain).
This initial roadmap will expand as new experiments and emerging trends shape additional opportunities throughout the year. For example, AI and nounish Virtual Assistants are already in exploration phase and we will be able to share more soon.
# Double Down on $NOGS
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $2M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
**This will be achieved by:**
- **NFT Integration:** $NOGS is directly incorporated into the NFTs of many nounish DAOs. As $NOGS value grows, so does the value of these NFTs.
- **Treasury Exposure:** NounsDAO holding of 3.6B $NOGS in its treasury, thanks to the token allocation of Nouns and Lils.
- **NOGS Recovery:** An upcoming system will transfer $NOGS from forked and (in future) refunded Nouns back to the Nouns treasury, offsetting associated costs and potentially creating a profit stream.
- **Community-Driven Growth:** Soon, any nounish community will be able to inject $NOGS (and other tokens) into their NFTs, amplifying benefits across the ecosystem.
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
# Open $NOGS infrastructure
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
- **Social Tipping:** A unique approach focused on onboarding new users through tipping, allowing communities to recognize and reward contributions in a simple, accessible way.
- **Governance System:** A governance model that enables holders to influence decisions by voting on how a pool of tokens or NFTs will act in a DAO or community, creating more participatory engagement.
- **Automated Reward System:** Customizable parameters linked to NFTs or social actions automatically unlock token allocations, encouraging community members to stay active and engaged.
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
**This approach offers many benefits:**
- **Immediate Integration for Any Memecoin and Community:** $nouns and any other memecoin and community can quickly leverage this platform, accessing tools for tipping, rewards, and governance right from the start.
- **Enhanced Governance and Rewards:** Communities can adopt specific features that improve governance dynamics or offer unique ways to reward users, fostering greater interaction and commitment.
- **Alignment with Emerging Trends:** Nouns can align with the latest memecoin trends, giving new projects a ready-made infrastructure for user engagement.
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
# Noggles Club v.1
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
## The Problems
1. There’s no streamlined way to maximize the proliferation of nounish creations.
2. Artists and builders face challenges reaching new users, especially beyond the ecosystem.
3. The ecosystem lacks tools to evaluate and amplify the impact of high-quality physical nounish products.
## Our Solution: Noggles Club
Noggles Club transforms products from the nouniverse and beyond into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
## Noggles Club Dynamics
- **Shared Platform:** Each nounish community gets a weekly ticket allocation to distribute among members on Farcaster.
- **New Ecosystem Asset:** Tickets boost interactions and grow the Farcaster community, increasing Noggles Club users.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
## A glimpse of Noggles Club v.0
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
**Here are the achievements of the Noggles Club v.0 over a total of 56 drops:**
- 546 unique participants
- 5366 tickets used
- +800 sharing posts on X and Farcaster
# Revenues for the Ecosystem
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
# Requested Funding
We are asking for:
- **A payment stream of $43k per month for 12 months** that will cover the operations of our team and our monthly initiatives
- **$60k** that will give us more flexibility to organize the on demand tasks during the first period
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
## Budget Breakdown:
- **Core Team:** $10k per person (2) per month to support our core team ($240k).
- **Engineering:** $10k per month for an additional engineer, plus one part-time dev focused on NNS global integrations ($120k).
- **Community & Content:** $7k per month for community management, meme creation, and contributors ($84k).
- **Noggles Club & Marketing:** $6k per month for rewards, prizes, and marketing initiatives for Noggles Club ($72k).
- **Design:** $60k for design.
**Total Requested: $576k**
# Personal note: Why this prop is important
There’s a lot of talk in the DAO on the current situation of the treasury and about ways to increase the yearly inflow in the long term while also keeping alive a powerful Nouns Virtuous Cycle.
Right now I believe we are one of the very few teams that can support the DAO through one of its most important years through the unlock of important resources and revenue streams that could also support onboarding and proliferation.
You have trusted and supported us during the past 2 years, I am now asking you to put your faith in us to finalize our vision and achieve full financial sustainability.
We have a great headstart to make this mandate another success, in which case not only will the DAO recover the whole amount + profits, but we will also set a precedent for other builders to do the same, possibly creating an important shift for the DAO itself.
Dom ([@dotnouns](https://warpcast.com/dotnouns))nns-labs-season-3---final-act-⌐◨-◨-update-2
# NNS Labs Season 3 - Final Act ⌐◨-◨
# Prop Summary
NNS Labs is a development hub founded in 2022 and laser focused on the Nouns ecosystem.
Our mission is to create products and infrastructures that can allow Nouns and other communities to avoid relying only on auctions, leveraging a diverse set of (non forkable) revenue streams that evolves with the DAOs and the current metas.
Every product launched during our mandates works in synergy with the others, creating subsequent value and revenue streams so that the entire funded amount can be recovered, also adding further long term profit and exponential onboarding.
[$NOGS](https://noggles.com), for one, is the first memecoin in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
[NNS](https://nns.xyz) is an [open source (GPLv3 licence)](https://github.com/nnsprotocol/nns) platform and first protocol to share 95% of its revenues with the community.
[Noggles Club](https://app.noggles.com/club) is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a third and last 12-month mandate to complete this vision, intensifying NOGS and NNS development and building a core set of infrastructures with the goal not only to allow the DAO to recover the whole funded amount, but also to support the growth of the ecosystem forever.
## Momentum and Results
In the last mandate, NOGS and NNS reached major milestones, including $2M+ liquidity, 75k holders, revenue assets like [Resolver and Referral Rewards](https://docs.nns.xyz/rewards/how-do-you-earn-rewards) and [.nouns names](https://docs.nns.xyz/names/.nouns-names) that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, the protocol now gives 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
## Next Goal
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
**We request a stream of $576k to drive these efforts over 12 months,** focusing on development and community engagement.
# Revenue Contributions and Assets to the DAO from the Previous Mandate
Not considering the $4M worth of airdrop to Nouns, Lils and Gnars holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
- **$NOGS Allocation:** Thanks to the token design of NOGS, a total of 3.6B $NOGS, valued approximately $150K based on the current 2.3M market cap, have been associated with Nouns and Lil Nouns stored in NounsDAO treasury. This amount will be moved from the NFTs into NounsDAO treasury within 2 weeks.
- **Nouns Investments:** Invested $27K in auctions and $9K in secondary market, securing 3 Nouns to expand governance participation to every holder.
- **LP Fee Reallocation:** Reinvesting 16 ETH in LP fees, directly benefiting Nouns, Lil Nouns, Gnars, and other sub-communities, set for completion within two months.
- **New Recurring Revenue Assets:** Successfully launched Resolver and Referral Rewards and .nouns names, establishing a new first set of recurring revenue assets for the DAO.
# Revenue Contributions and Assets Goals for This Mandate
The following goals are designed to benefit NounsDAO significantly and **will also be implemented, at a similar scale, across major nounish sub-DAOs**, thus multiplying their impact across the Nouniverse:
- **$2M+ in Value:** Projected from NounsDAO’s allocation of $NOGS.
- **$75K+ in Recurring Revenue:** Expected from Resolver and Referral Rewards and .nouns names.
- **New Revenue Streams:** Launching additional recurring revenue channels from new infrastructures following emerging metas.
# Accomplishments from the Previous Mandate
✅ **Evolved NNS into an Open Identity Protocol:** Executed a full [NNS rebranding](https://mirror.xyz/dotnouns.eth/CAHzCzFmhcJT0P2b9gc_r5uqIpNOUpbgA819vPjm_sk). Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ **$4M worth of $NOGS airdropped to Nouns, Lils and Gnars during NOGS launch:** Launched a [dynamic airdrop](https://x.com/gamiwtf/status/1777683418584875106) system linked to the ownership of nounish NFTs and unlock % influenced by the age of the NFTs and their governance activity.
✅ **Noteworthy Market Influence ("[$NOGS Effect](https://x.com/dotnouns/status/1772884440651309115)"):** Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ **$NOGS Transitioned to a High-Liquidity Ecosystem Token:** Progressed from a social token tracking nounish activity to a substantial [ecosystem token](https://x.com/nogglescoin/status/1769771330008727682) with over 75k holders and $2M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ **Raised 525 ETH for the $NOGS [Liquidity Pool](https://x.com/nogglescoin/status/1781069828788298237):** Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ **Launched the First [Nouns Debit Card](https://x.com/nogglescoin/status/1792634663942443167):** Partnered with [Bcard](https://warpcast.com/~/channel/bcard) team to release an innovative financial tool tailored for Nouns users that gives back $NOGS and $NOUNS at every transaction.
✅ **Achieved a Viral Impact with $NOGS:** Designed a [launch campaign](https://x.com/nogglescoin/status/1772724949783814541) that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ **Featured on Farcaster's Memecoin Leaderboard:** A [social and financial study](https://x.com/nogglescoin/status/1783786447574614169) by Andrew Whong of Dune ranked $NOGS [4th among memecoins](https://dune.com/ilemi/social-memecoins), recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ **[Farcaster Tipping](https://x.com/nogglescoin/status/1782437604127879581) and Governance Integration:** Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a [governance system](https://x.com/nogglescoin/status/1788925970092593228) allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ **Launched [.nouns Names](https://nns.xyz/collections/nouns) for Recurring DAO Revenue:** Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ **[Noggles Club v.0](https://x.com/nogglescoin/status/1803418951780635020) Success:** Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ **Launched the first reward system applied to Nouncil:** Designed to reward every voter with a fraction of $NOGS from the [36 Nouns](https://nounsagora.com/delegate/nouncil.eth) in the Nouncil pool.
# Objectives for the Upcoming Mandate
1. **Double Down on $NOGS:** Focus on expanding $NOGS and developing innovative products that enhance its utility and impact within the ecosystem.
2. **Open $NOGS Infrastructure to Broader Use:** Launch a white-label platform, allowing $NOUNS, memecoins and communities to leverage the infrastructure we built. This includes capabilities for social tipping, customizable reward dynamics, integrated governance systems, identity systems powered by NNS and much more.
3. **Noggles Club v.1:** Upgrade and rebrand Noggles Club into a full-featured, standalone platform accessible to users and communities both in and outside the nouniverse.
4. **Revenues for the ecosystem:** Now that NNS revenues are shared with the ecosystem, our focus will be increasing the revenues for Nouns and other communities. This will be achieved through the growth of the Resolver network and granting access to every community to their own CLD (Community Level Domain).
This initial roadmap will expand as new experiments and emerging trends shape additional opportunities for Nouns throughout the year. For example, AI and nounish Virtual assistants are already in exploration phase and we will be able to share more soon.
# Double Down on $NOGS
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $2M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
**This will be achieved by:**
- **NFT Integration:** $NOGS is directly incorporated into the NFTs of many nounish DAOs. As $NOGS value grows, so does the value of these NFTs.
- **Treasury Exposure:** NounsDAO holding of 3.6B $NOGS in its treasury, thanks to the token allocation of Nouns and Lils.
- **NOGS Recovery:** An upcoming system will transfer $NOGS from forked and (in future) refunded Nouns back to the Nouns treasury, offsetting associated costs and potentially creating a profit stream.
- **Community-Driven Growth:** Soon, any nounish community will be able to inject $NOGS (and other tokens) into their NFTs, amplifying benefits across the ecosystem.
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
# Open $NOGS infrastructure
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
- **Social Tipping:** A unique approach focused on onboarding new users through tipping, allowing communities to recognize and reward contributions in a simple, accessible way.
- **Governance System:** A governance model that enables holders to influence decisions by voting on how a pool of tokens or NFTs will act in a DAO or community, creating more participatory engagement.
- **Automated Reward System:** Customizable parameters linked to NFTs or social actions automatically unlock token allocations, encouraging community members to stay active and engaged.
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
**This approach offers many benefits:**
- **Immediate Integration for Any Memecoin and Community:** $nouns and any other memecoin and community can quickly leverage this platform, accessing tools for tipping, rewards, and governance right from the start.
- **Enhanced Governance and Rewards:** Communities can adopt specific features that improve governance dynamics or offer unique ways to reward users, fostering greater interaction and commitment.
- **Alignment with Emerging Trends:** Nouns can align with the latest memecoin trends, giving new projects a ready-made infrastructure for user engagement.
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
# Noggles Club v.1
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
## The Problems
1. There’s no streamlined way to maximize the proliferation of nounish creations.
2. Artists and builders face challenges reaching new users, especially beyond the ecosystem.
3. The ecosystem lacks tools to evaluate and amplify the impact of high-quality physical nounish products.
## Our Solution: Noggles Club
Noggles Club transforms products from the nouniverse and beyond into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
## Noggles Club Dynamics
- **Shared Platform:** Each nounish community gets a weekly ticket allocation to distribute among members on Farcaster.
- **New Ecosystem Asset:** Tickets boost interactions and grow the Farcaster community, increasing Noggles Club users.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
## A glimpse of Noggles Club v.0
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
**Here are the achievements of the Noggles Club v.0 over a total of 56 drops:**
- 546 unique participants
- 5366 tickets used
- +800 sharing posts on X and Farcaster
# Revenues for the Ecosystem
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
# Requested Funding
We are asking for:
- **A payment stream of $43k per month for 12 months** that will cover the operations of our team and our monthly initiatives
- **$60k** that will give us more flexibility to organize the on demand tasks during the first period
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
## Budget Breakdown:
- **Core Team:** $10k per person (2) per month to support our core team ($240k).
- **Engineering:** $10k per month for an additional engineer, plus one part-time dev focused on NNS global integrations ($120k).
- **Community & Content:** $7k per month for community management, meme creation, and contributors ($84k).
- **Noggles Club & Marketing:** $6k per month for rewards, prizes, and marketing initiatives for Noggles Club ($72k).
- **Design:** $60k for design.
**Total Requested: $576k**
# Personal note: Why this prop is important
There’s a lot of talk in the DAO on the current situation of the treasury and about ways to increase the yearly inflow in the long term while also keeping alive a powerful Nouns Virtuous Cycle.
Right now I believe we are one of the very few teams that can support the DAO through one of its most important years through the unlock of important resources and revenue streams that could also support onboarding and proliferation.
You have trusted and supported us during the past 2 years, I am now asking you to put your faith in us to finalize our vision and achieve full financial sustainability.
We have a great headstart to make this mandate another success, in which case not only will the DAO recover the whole amount + profits, but we will also set a precedent for other builders to do the same, possibly creating an important shift for the DAO itself.
Dom ([@dotnouns](https://warpcast.com/dotnouns))nns-labs-season-3---final-act-⌐◨-◨-update-1
# NNS Labs Season 3 - Final Act ⌐◨-◨
# Prop Summary
NNS Labs is a development hub founded in 2022 and laser focused on the Nouns ecosystem.
Our mission is to create products and infrastructures that can allow Nouns and other communities to avoid relying only on auctions, leveraging a diverse set of (non forkable) revenue streams that evolves with the DAOs and the current metas.
Every product launched during our mandates works in synergy with the others, creating subsequent value and revenue streams so that the entire funded amount can be recovered, also adding further long term profit and exponential onboarding.
[$NOGS](https://noggles.com), for one, is the first memecoin in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
[NNS](https://nns.xyz) is an [open source (GPLv3 licence)](https://github.com/nnsprotocol/nns) platform and first protocol to share 95% of its revenues with the community.
[Noggles Club](https://app.noggles.com/club) is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a third and last 12-month mandate to complete this vision, intensifying NOGS and NNS development and building a core set of infrastructures with the goal not only to allow the DAO to recover the whole funded amount, but also to support the growth of the ecosystem forever.
## Momentum and Results
In the last mandate, NOGS and NNS reached major milestones, including $2M+ liquidity, 75k holders, revenue assets like [Resolver and Referral Rewards](https://docs.nns.xyz/rewards/how-do-you-earn-rewards) and [.nouns names](https://docs.nns.xyz/names/.nouns-names) that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, the protocol now gives 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
## Next Goal
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
**We request a stream of $576k to drive these efforts over 12 months,** focusing on development and community engagement.
# Revenue Contributions and Assets to the DAO from the Previous Mandate
Not considering the $4M worth of airdrop to Nouns, Lils and Gnars holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
- **$NOGS Allocation:** Thanks to the token design of NOGS, a total of 3.6B $NOGS, valued approximately $150K based on the current 2.3M market cap, have been associated with Nouns and Lil Nouns stored in NounsDAO treasury. This amount will be moved from the NFTs into NounsDAO treasury within 2 weeks.
- **Nouns Investments:** Invested $27K in auctions and $9K in secondary market, securing 3 Nouns to expand governance participation to every holder.
- **LP Fee Reallocation:** Reinvesting 16 ETH in LP fees, directly benefiting Nouns, Lil Nouns, Gnars, and other sub-communities, set for completion within two months.
- **New Recurring Revenue Assets:** Successfully launched Resolver and Referral Rewards and .nouns names, establishing a new first set of recurring revenue assets for the DAO.
# Revenue Contributions and Assets Goals for This Mandate
The following goals are designed to benefit NounsDAO significantly and **will also be implemented, at a similar scale, across major nounish sub-DAOs**, thus multiplying their impact across the Nouniverse:
- **$2M+ in Value:** Projected from NounsDAO’s allocation of $NOGS.
- **$75K+ in Recurring Revenue:** Expected from Resolver and Referral Rewards and .nouns names.
- **New Revenue Streams:** Launching additional recurring revenue channels from new infrastructures following emerging metas.
# Accomplishments from the Previous Mandate
✅ **Evolved NNS into an Open Identity Protocol:** Executed a full [NNS rebranding](https://mirror.xyz/dotnouns.eth/CAHzCzFmhcJT0P2b9gc_r5uqIpNOUpbgA819vPjm_sk). Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ **$4M worth of $NOGS airdropped to Nouns, Lils and Gnars during NOGS launch:** Launched a [dynamic airdrop](https://x.com/gamiwtf/status/1777683418584875106) system linked to the ownership of nounish NFTs and unlock % influenced by the age of the NFTs and their governance activity.
✅ **Noteworthy Market Influence ("[$NOGS Effect](https://x.com/dotnouns/status/1772884440651309115)"):** Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ **$NOGS Transitioned to a High-Liquidity Ecosystem Token:** Progressed from a social token tracking nounish activity to a substantial [ecosystem token](https://x.com/nogglescoin/status/1769771330008727682) with over 75k holders and $2M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ **Raised 525 ETH for the $NOGS [Liquidity Pool](https://x.com/nogglescoin/status/1781069828788298237):** Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ **Launched the First [Nouns Debit Card](https://x.com/nogglescoin/status/1792634663942443167):** Partnered with [Bcard](https://warpcast.com/~/channel/bcard) team to release an innovative financial tool tailored for Nouns users that gives back $NOGS and $NOUNS at every transaction.
✅ **Achieved a Viral Impact with $NOGS:** Designed a [launch campaign](https://x.com/nogglescoin/status/1772724949783814541) that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ **Featured on Farcaster's Memecoin Leaderboard:** A [social and financial study](https://x.com/nogglescoin/status/1783786447574614169) by Andrew Whong of Dune ranked $NOGS [4th among memecoins](https://dune.com/ilemi/social-memecoins), recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ **[Farcaster Tipping](https://x.com/nogglescoin/status/1782437604127879581) and Governance Integration:** Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a [governance system](https://x.com/nogglescoin/status/1788925970092593228) allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ **Launched [.nouns Names](https://nns.xyz/collections/nouns) for Recurring DAO Revenue:** Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ **[Noggles Club v.0](https://x.com/nogglescoin/status/1803418951780635020) Success:** Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ **Launched the first reward system applied to Nouncil:** Designed to reward every voter with a fraction of $NOGS from the [36 Nouns](https://nounsagora.com/delegate/nouncil.eth) in the Nouncil pool.
# Objectives for the Upcoming Mandate
1. **Double Down on $NOGS:** Focus on expanding $NOGS and developing innovative products that enhance its utility and impact within the ecosystem.
2. **Open $NOGS Infrastructure to Broader Use:** Launch a white-label platform, allowing $NOUNS, memecoins and communities to leverage the infrastructure we built. This includes capabilities for social tipping, customizable reward dynamics, integrated governance systems, identity systems powered by NNS and much more.
3. **Noggles Club v.1:** Upgrade and rebrand Noggles Club into a full-featured, standalone platform accessible to users and communities both in and outside the nouniverse.
4. **Revenues for the ecosystem:** Now that NNS revenues are shared with the ecosystem, our focus will be increasing the revenues for Nouns and other communities. This will be achieved through the growth of the Resolver network and granting access to every community to their own CLD (Community Level Domain).
This initial roadmap will expand as new experiments and emerging trends shape additional opportunities for Nouns throughout the year. For example, AI and nounish Virtual assistants are already in exploration phase and we will be able to share more soon.
# Double Down on $NOGS
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $2M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
**This will be achieved by:**
- **NFT Integration:** $NOGS is directly incorporated into the NFTs of many nounish DAOs. As $NOGS value grows, so does the value of these NFTs.
- **Treasury Exposure:** NounsDAO holding of 3.6B $NOGS in its treasury, thanks to the token allocation of Nouns and Lils.
- **NOGS Recovery:** An upcoming system will transfer $NOGS from forked and (in future) refunded Nouns back to the Nouns treasury, offsetting associated costs and potentially creating a profit stream.
- **Community-Driven Growth:** Soon, any nounish community will be able to inject $NOGS (and other tokens) into their NFTs, amplifying benefits across the ecosystem.
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
# Open $NOGS infrastructure
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
- **Social Tipping:** A unique approach focused on onboarding new users through tipping, allowing communities to recognize and reward contributions in a simple, accessible way.
- **Governance System:** A governance model that enables holders to influence decisions by voting on how a pool of tokens or NFTs will act in a DAO or community, creating more participatory engagement.
- **Automated Reward System:** Customizable parameters linked to NFTs or social actions automatically unlock token allocations, encouraging community members to stay active and engaged.
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
**This approach offers many benefits:**
- **Immediate Integration for Any Memecoin and Community:** $nouns and any other memecoin and community can quickly leverage this platform, accessing tools for tipping, rewards, and governance right from the start.
- **Enhanced Governance and Rewards:** Communities can adopt specific features that improve governance dynamics or offer unique ways to reward users, fostering greater interaction and commitment.
- **Alignment with Emerging Trends:** Nouns can align with the latest memecoin trends, giving new projects a ready-made infrastructure for user engagement.
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
# Noggles Club v.1
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
## The Problems
1. There’s no streamlined way to maximize the proliferation of nounish creations.
2. Artists and builders face challenges reaching new users, especially beyond the ecosystem.
3. The ecosystem lacks tools to evaluate and amplify the impact of high-quality physical nounish products.
## Our Solution: Noggles Club
Noggles Club transforms products from the nouniverse and beyond into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
## Noggles Club Dynamics
- **Shared Platform:** Each nounish community gets a weekly ticket allocation to distribute among members on Farcaster.
- **New Ecosystem Asset:** Tickets boost interactions and grow the Farcaster community, increasing Noggles Club users.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
## A glimpse of Noggles Club v.0
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
**Here are the achievements of the Noggles Club v.0 over a total of 56 drops:**
- 546 unique participants
- 5366 tickets used
- +800 sharing posts on X and Farcaster
# Revenues for the Ecosystem
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
# Requested Funding
We are asking for:
- **A payment stream of $43k per month for 12 months** that will cover the operations of our team and our monthly initiatives
- **$60k** that will give us more flexibility to organize the on demand tasks during the first period
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
## Budget Breakdown:
- **Core Team:** $10k per person (2) per month to support our core team ($240k).
- **Engineering:** $10k per month for an additional engineer, plus one part-time dev focused on NNS global integrations ($120k).
- **Community & Content:** $7k per month for community management, meme creation, and contributors ($84k).
- **Noggles Club & Marketing:** $6k per month for rewards, prizes, and marketing initiatives for Noggles Club ($72k).
- **Design:** $60k for design.
**Total Requested: $576k**
# Personal note: Why this prop is important
There’s a lot of talk in the DAO on the current situation of the treasury and the impact that the decrease of auctions value is having and could have in the long term.
Right now I believe we are one of the very few teams that can support the DAO through one of its most important years through the unlock of important resources and revenue streams that could also support onboarding and proliferation.
You have trusted and supported us during the past 2 years, I am now asking you to put your faith in us to finalize our vision and achieve full financial sustainability.
We have a great headstart to make this mandate another success, in which case not only will the DAO recover the whole amount + profits, but we will also set a precedent for other builders to do the same, possibly creating an important shift for the DAO itself.
Dom ([@dotnouns](https://warpcast.com/dotnouns))nns-labs-season-3---final-act-⌐◨-◨-update
# NNS Labs Season 3 - Final Act ⌐◨-◨
# Prop Summary
NNS Labs is a development hub founded in 2022 and laser focused on the Nouns ecosystem.
Our mission is to create products and infrastructures that can allow Nouns and other communities to avoid relying only on auctions, leveraging a diverse set of (non forkable) revenue streams that evolves with the DAOs and the current metas.
Every product launched during our mandates works in synergy with the others, creating subsequent value and revenue streams so that the entire funded amount can be recovered, also adding further long term profit and exponential onboarding.
[$NOGS](https://noggles.com), for one, is the first memecoin in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
[NNS](https://nns.xyz) is an [open source (GPLv3 licence)](https://github.com/nnsprotocol/nns) platform and first protocol to share 95% of its revenues with the community.
[Noggles Club](https://app.noggles.com/club) is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a third and last 12-month mandate to complete this vision, intensifying NOGS and NNS development and building a core set of infrastructures that not only will allow the DAO to recover the whole funded amount, but that will support the growth of the nounish ecosystem forever.
## Momentum and Results
In the last mandate, NOGS and NNS reached major milestones, including $1.6M+ liquidity, 75k holders, revenue assets like [Resolver and Referral Rewards](https://docs.nns.xyz/rewards/how-do-you-earn-rewards) and [.nouns names](https://docs.nns.xyz/names/.nouns-names) that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, the protocol now gives 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
## Next Goal
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
**We request a stream of $576k to drive these efforts over 12 months,** focusing on development and community engagement.
# Revenue Contributions and Assets to the DAO from the Previous Mandate
Not considering the $4M worth of airdrop to Nouns, Lils and Gnars holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
- **$NOGS Allocation:** Thanks to the token design of NOGS, a total of 3.6B $NOGS, valued approximately $92K based on the current 1.3M market cap, have been associated with Nouns and Lil Nouns stored in NounsDAO treasury. This amount will be moved from the NFTs into NounsDAO treasury within 2 weeks.
- **Nouns Investments:** Invested $27K in auctions and $9K in secondary market, securing 3 Nouns to expand governance participation to every holder.
- **LP Fee Reallocation:** Reinvesting 16 ETH in LP fees, directly benefiting Nouns, Lil Nouns, Gnars, and other sub-communities, set for completion within two months.
- **New Recurring Revenue Assets:** Successfully launched Resolver and Referral Rewards and .nouns names, establishing the DAO’s first recurring revenue assets.
# Revenue Contributions and Assets Goals for This Mandate
The following goals are designed to benefit NounsDAO significantly and **will also be implemented, at a similar scale, across major nounish sub-DAOs**, thus multiplying their impact across the Nouniverse:
- **$2M+ in Value:** Projected from NounsDAO’s allocation of $NOGS.
- **$75K+ in Recurring Revenue:** Expected from Resolver and Referral Rewards and .nouns names.
- **New Revenue Stream:** Launching additional recurring revenue channels from new infrastructures.
# Accomplishments from the Previous Mandate
✅ **Evolved NNS into an Open Identity Protocol:** Executed a full [NNS rebranding](https://mirror.xyz/dotnouns.eth/CAHzCzFmhcJT0P2b9gc_r5uqIpNOUpbgA819vPjm_sk). Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ **$4M worth of $NOGS airdropped to Nouns, Lils and Gnars during NOGS launch:** Launched a [dynamic airdrop](https://x.com/gamiwtf/status/1777683418584875106) system linked to the ownership of nounish NFTs and unlock % influenced by the age of the NFTs and their governance activity.
✅ **Noteworthy Market Influence ("[$NOGS Effect](https://x.com/dotnouns/status/1772884440651309115)"):** Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ **$NOGS Transitioned to a High-Liquidity Ecosystem Token:** Progressed from a social token tracking nounish activity to a substantial [ecosystem token](https://x.com/nogglescoin/status/1769771330008727682) with over 75k holders and $1.4M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ **Raised 525 ETH for the $NOGS [Liquidity Pool](https://x.com/nogglescoin/status/1781069828788298237):** Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ **Launched the First [Nouns Debit Card](https://x.com/nogglescoin/status/1792634663942443167):** Partnered with [Bcard](https://warpcast.com/~/channel/bcard) team to release an innovative financial tool tailored for Nouns users that gives back $NOGS and $NOUNS at every transaction.
✅ **Achieved a Viral Impact with $NOGS:** Designed a [launch campaign](https://x.com/nogglescoin/status/1772724949783814541) that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ **Featured on Farcaster's Memecoin Leaderboard:** A [social and financial study](https://x.com/nogglescoin/status/1783786447574614169) by Andrew Whong of Dune ranked $NOGS [4th among memecoins](https://dune.com/ilemi/social-memecoins), recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ **[Farcaster Tipping](https://x.com/nogglescoin/status/1782437604127879581) and Governance Integration:** Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a [governance system](https://x.com/nogglescoin/status/1788925970092593228) allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ **Launched [.nouns Names](https://nns.xyz/collections/nouns) for Recurring DAO Revenue:** Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ **[Noggles Club v.0](https://x.com/nogglescoin/status/1803418951780635020) Success:** Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ **Launched the first reward system applied to Nouncil:** Designed to reward every voter with a fraction of $NOGS from the [36 Nouns](https://nounsagora.com/delegate/nouncil.eth) in the Nouncil pool.
# Objectives for the Upcoming Mandate
1. **Double Down on $NOGS:** Focus on expanding $NOGS and developing innovative products that enhance its utility and impact within the ecosystem.
2. **Open $NOGS Infrastructure to Broader Use:** Launch a white-label platform, allowing $NOUNS, memecoins and communities to leverage the infrastructure we built. This includes capabilities for social tipping, customizable reward dynamics, integrated governance systems, identity systems powered by NNS and much more.
3. **Noggles Club v.1:** Upgrade and rebrand Noggles Club into a full-featured, standalone platform accessible to users and communities both in and outside the nouniverse.
4. **Revenues for the ecosystem:** Now that NNS revenues are shared with the ecosystem, our focus will be increasing the revenues for Nouns and other communities. This will be achieved through the growth of the Resolver network and granting access to every community to their own CLD (Community Level Domain).
This initial roadmap will expand as new experiments and emerging trends shape additional opportunities throughout the year.
# Double Down on $NOGS
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $1.6M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
**This will be achieved by:**
- **NFT Integration:** $NOGS is directly incorporated into the NFTs of many nounish DAOs. As $NOGS value grows, so does the value of these NFTs.
- **Treasury Exposure:** NounsDAO holding of 3.6B $NOGS in its treasury, thanks to the token allocation of Nouns and Lils.
- **NOGS Recovery:** An upcoming system will transfer $NOGS from forked and (in future) refunded Nouns back to the Nouns treasury, offsetting associated costs and potentially creating a profit stream.
- **Community-Driven Growth:** Soon, any nounish community will be able to inject $NOGS (and other tokens) into their NFTs, amplifying benefits across the ecosystem.
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
# Open $NOGS infrastructure
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
- **Social Tipping:** A unique approach focused on onboarding new users through tipping, allowing communities to recognize and reward contributions in a simple, accessible way.
- **Governance System:** A governance model that enables holders to influence decisions by voting on how a pool of tokens or NFTs will act in a DAO or community, creating more participatory engagement.
- **Automated Reward System:** Customizable parameters linked to NFTs or social actions automatically unlock token allocations, encouraging community members to stay active and engaged.
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
**This approach offers many benefits:**
- **Immediate Integration for Any Memecoin and Community:** $nouns and any other memecoin and community can quickly leverage this platform, accessing tools for tipping, rewards, and governance right from the start.
- **Enhanced Governance and Rewards:** Communities can adopt specific features that improve governance dynamics or offer unique ways to reward users, fostering greater interaction and commitment.
- **Alignment with Emerging Trends:** Nouns can align with the latest memecoin trends, giving new projects a ready-made infrastructure for user engagement.
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
# Noggles Club v.1
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
## The Problems
1. There’s no streamlined way to maximize the proliferation of nounish creations.
2. Artists and builders face challenges reaching new users, especially beyond the ecosystem.
3. The ecosystem lacks tools to evaluate and amplify the impact of high-quality physical nounish products.
## Our Solution: Noggles Club
Noggles Club transforms products from the nouniverse and beyond into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
## Noggles Club Dynamics
- **Shared Platform:** Each nounish community gets a weekly ticket allocation to distribute among members on Farcaster.
- **New Ecosystem Asset:** Tickets boost interactions and grow the Farcaster community, increasing Noggles Club users.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
## A glimpse of Noggles Club v.0
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
**Here are the achievements of the Noggles Club v.0 over a total of 56 drops:**
- 546 unique participants
- 5366 tickets used
- +800 sharing posts on X and Farcaster
# Revenues for the Ecosystem
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
# Requested Funding
We are asking for:
- **A payment stream of $43k per month for 12 months** that will cover the operations of our team and our monthly initiatives
- **$60k** that will give us more flexibility to organize the on demand tasks during the first period
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
## Budget Breakdown:
- **Core Team:** $10k per person (2) per month to support our core team ($240k).
- **Engineering:** $10k per month for an additional engineer, plus one part-time dev focused on NNS global integrations ($120k).
- **Community & Content:** $7k per month for community management, meme creation, and contributors ($84k).
- **Noggles Club & Marketing:** $6k per month for rewards, prizes, and marketing initiatives for Noggles Club ($72k).
- **Design & Development Support:** $60k for design and any additional development resources.
**Total Requested: $576k**
# Personal note: Why this prop is important
There’s a lot of talk in the DAO on the current situation of the treasury and the impact that the decrease of auctions value is having and will have in the long term.
Right now I believe we are one of the very few teams that can support the DAO through one of its most important years through the unlock of important resources and revenue streams that could also support onboarding and proliferation.
You have trusted and supported us during the past 2 years, I am now asking you to put your faith in us one last time to finalize our vision and achieve full financial sustainability.
We have a great headstart to make this mandate another success, in which case not only will the DAO recover the whole amount + profits, but we will also set a precedent for other builders to do the same, possibly creating an important shift for the DAO itself.
Dom ([@dotnouns](https://warpcast.com/dotnouns))
# NNS Labs Season 3 - Final Act ⌐◨-◨
# Prop Summary
NNS Labs is a development hub founded in 2022 and laser focused on the Nouns ecosystem.
Our mission is to create products and infrastructures that can allow Nouns and other communities to avoid relying only on auctions, leveraging a diverse set of (non forkable) revenue streams that evolves with the DAOs and the current metas.
Every product launched during our mandates works in synergy with the others, creating subsequent value and revenue streams so that the entire funded amount can be recovered, also adding further long term profit and exponential onboarding.
[$NOGS](https://noggles.com), for one, is the first memecoin in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
[NNS](https://nns.xyz) is an [open source (GPLv3 licence)](https://github.com/nnsprotocol/nns) platform and first protocol to share 95% of its revenues with the community.
[Noggles Club](https://app.noggles.com/club) is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a third and last 12-month mandate to complete this vision, intensifying NOGS and NNS development and building a core set of infrastructures that not only will allow the DAO to recover the whole funded amount, but that will support the growth of the nounish ecosystem forever.
## Momentum and Results
In the last mandate, NOGS and NNS reached major milestones, including $1.6M+ liquidity, 75k holders, revenue assets like [Resolver and Referral Rewards](https://docs.nns.xyz/rewards/how-do-you-earn-rewards) and [.nouns names](https://docs.nns.xyz/names/.nouns-names) that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, the protocol now gives 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
## Next Goal
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
**We request a stream of $576k to drive these efforts over 12 months,** focusing on development and community engagement.
# Revenue Contributions and Assets to the DAO from the Previous Mandate
Not considering the $4M worth of airdrop to Nouns, Lils and Gnars holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
- **$NOGS Allocation:** Thanks to the token design of NOGS, a total of 3.6B $NOGS, valued approximately $92K based on the current 1.3M market cap, have been associated with Nouns and Lil Nouns stored in NounsDAO treasury. This amount will be moved from the NFTs into NounsDAO treasury within 2 weeks.
- **Nouns Investments:** Invested $27K in auctions and $9K in secondary market, securing 3 Nouns to expand governance participation to every holder.
- **LP Fee Reallocation:** Reinvesting 16 ETH in LP fees, directly benefiting Nouns, Lil Nouns, Gnars, and other sub-communities, set for completion within two months.
- **New Recurring Revenue Assets:** Successfully launched Resolver and Referral Rewards and .nouns names, establishing the DAO’s first recurring revenue assets.
# Revenue Contributions and Assets Goals for This Mandate
The following goals are designed to benefit NounsDAO significantly and **will also be implemented, at a similar scale, across major nounish sub-DAOs**, thus multiplying their impact across the Nouniverse:
- **$2M+ in Value:** Projected from NounsDAO’s allocation of $NOGS.
- **$75K+ in Recurring Revenue:** Expected from Resolver and Referral Rewards and .nouns names.
- **New Revenue Stream:** Launching additional recurring revenue channels from new infrastructures.
# Accomplishments from the Previous Mandate
✅ **Evolved NNS into an Open Identity Protocol:** Executed a full [NNS rebranding](https://mirror.xyz/dotnouns.eth/CAHzCzFmhcJT0P2b9gc_r5uqIpNOUpbgA819vPjm_sk). Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ **$4M worth of $NOGS airdropped to Nouns, Lils and Gnars during NOGS launch:** Launched a [dynamic airdrop](https://x.com/gamiwtf/status/1777683418584875106) system linked to the ownership of nounish NFTs and unlock % influenced by the age of the NFTs and their governance activity.
✅ **Noteworthy Market Influence ("[$NOGS Effect](https://x.com/dotnouns/status/1772884440651309115)"):** Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ **$NOGS Transitioned to a High-Liquidity Ecosystem Token:** Progressed from a social token tracking nounish activity to a substantial [ecosystem token](https://x.com/nogglescoin/status/1769771330008727682) with over 75k holders and $1.4M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ **Raised 525 ETH for the $NOGS [Liquidity Pool](https://x.com/nogglescoin/status/1781069828788298237):** Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ **Launched the First [Nouns Debit Card](https://x.com/nogglescoin/status/1792634663942443167):** Partnered with [Bcard](https://warpcast.com/~/channel/bcard) team to release an innovative financial tool tailored for Nouns users that gives back $NOGS and $NOUNS at every transaction.
✅ **Achieved a Viral Impact with $NOGS:** Designed a [launch campaign](https://x.com/nogglescoin/status/1772724949783814541) that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ **Featured on Farcaster's Memecoin Leaderboard:** A [social and financial study](https://x.com/nogglescoin/status/1783786447574614169) by Andrew Whong of Dune ranked $NOGS [4th among memecoins](https://dune.com/ilemi/social-memecoins), recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ **[Farcaster Tipping](https://x.com/nogglescoin/status/1782437604127879581) and Governance Integration:** Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a [governance system](https://x.com/nogglescoin/status/1788925970092593228) allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ **Launched [.nouns Names](https://nns.xyz/collections/nouns) for Recurring DAO Revenue:** Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ **[Noggles Club v.0](https://x.com/nogglescoin/status/1803418951780635020) Success:** Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ **Launched the first reward system applied to Nouncil:** Designed to reward every voter with a fraction of $NOGS from the [36 Nouns](https://nounsagora.com/delegate/nouncil.eth) in the Nouncil pool.
# Objectives for the Upcoming Mandate
1. **Double Down on $NOGS:** Focus on expanding $NOGS and developing innovative products that enhance its utility and impact within the ecosystem.
2. **Open $NOGS Infrastructure to Broader Use:** Launch a white-label platform, allowing $NOUNS, memecoins and communities to leverage the infrastructure we built. This includes capabilities for social tipping, customizable reward dynamics, integrated governance systems, identity systems powered by NNS and much more.
3. **Noggles Club v.1:** Upgrade and rebrand Noggles Club into a full-featured, standalone platform accessible to users and communities both in and outside the nouniverse.
4. **Revenues for the ecosystem:** Now that NNS revenues are shared with the ecosystem, our focus will be increasing the revenues for Nouns and other communities. This will be achieved through the growth of the Resolver network and granting access to every community to their own CLD (Community Level Domain).
This initial roadmap will expand as new experiments and emerging trends shape additional opportunities throughout the year.
# Double Down on $NOGS
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $1.6M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
**This will be achieved by:**
- **NFT Integration:** $NOGS is directly incorporated into the NFTs of many nounish DAOs. As $NOGS value grows, so does the value of these NFTs.
- **Treasury Exposure:** NounsDAO holding of 3.6B $NOGS in its treasury, thanks to the token allocation of Nouns and Lils.
- **NOGS Recovery:** An upcoming system will transfer $NOGS from forked and (in future) refunded Nouns back to the Nouns treasury, offsetting associated costs and potentially creating a profit stream.
- **Community-Driven Growth:** Soon, any nounish community will be able to inject $NOGS (and other tokens) into their NFTs, amplifying benefits across the ecosystem.
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
# Open $NOGS infrastructure
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
- **Social Tipping:** A unique approach focused on onboarding new users through tipping, allowing communities to recognize and reward contributions in a simple, accessible way.
- **Governance System:** A governance model that enables holders to influence decisions by voting on how a pool of tokens or NFTs will act in a DAO or community, creating more participatory engagement.
- **Automated Reward System:** Customizable parameters linked to NFTs or social actions automatically unlock token allocations, encouraging community members to stay active and engaged.
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
**This approach offers many benefits:**
- **Immediate Integration for Any Memecoin and Community:** $nouns and any other memecoin and community can quickly leverage this platform, accessing tools for tipping, rewards, and governance right from the start.
- **Enhanced Governance and Rewards:** Communities can adopt specific features that improve governance dynamics or offer unique ways to reward users, fostering greater interaction and commitment.
- **Alignment with Emerging Trends:** Nouns can align with the latest memecoin trends, giving new projects a ready-made infrastructure for user engagement.
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
# Noggles Club v.1
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
## The Problems
1. There’s no streamlined way to maximize the proliferation of nounish creations.
2. Artists and builders face challenges reaching new users, especially beyond the ecosystem.
3. The ecosystem lacks tools to evaluate and amplify the impact of high-quality physical nounish products.
## Our Solution: Noggles Club
Noggles Club transforms products from the nouniverse and beyond into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
## Noggles Club Dynamics
- **Shared Platform:** Each nounish community gets a weekly ticket allocation to distribute among members on Farcaster.
- **New Ecosystem Asset:** Tickets boost interactions and grow the Farcaster community, increasing Noggles Club users.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
## A glimpse of Noggles Club v.0
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
**Here are the achievements of the Noggles Club v.0 over a total of 56 drops:**
- 546 unique participants
- 5366 tickets used
- +800 sharing posts on X and Farcaster
# Revenues for the Ecosystem
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
# Requested Funding
We are asking for:
- **A payment stream of $43k per month for 12 months** that will cover the operations of our team and our monthly initiatives
- **$60k** that will give us more flexibility to organize the on demand tasks during the first period
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
## Budget Breakdown:
- **Core Team:** $10k per person (2) per month to support our core team ($240k).
- **Engineering:** $10k per month for an additional engineer, plus one part-time dev focused on NNS global integrations ($120k).
- **Community & Content:** $7k per month for community management, meme creation, and contributors ($84k).
- **Noggles Club & Marketing:** $6k per month for rewards, prizes, and marketing initiatives for Noggles Club ($72k).
- **Design & Development Support:** $60k for design and any additional development resources.
**Total Requested: $576k**
# Personal note: Why this prop is important
There’s a lot of talk in the DAO on the current situation of the treasury and the impact that the decrease of auctions value is having and will have in the long term.
Right now I believe we are one of the very few teams that can support the DAO through one of its most important years through the unlock of important resources and revenue streams that could also support onboarding and proliferation.
You have trusted and supported us during the past 2 years, I am now asking you to put your faith in us one last time to finalize our vision and achieve full financial sustainability.
We have a great headstart to make this mandate another success, in which case not only will the DAO recover the whole amount + profits, but we will also set a precedent for other builders to do the same, possibly creating an important shift for the DAO itself.
Dom ([@dotnouns](https://warpcast.com/dotnouns))nns-labs-season-3-⌐◨-◨Thanks everyone who is reaching us with feedbacks and ideas. It means a lot!
- Updated Prop Summary with new intro around vision and why NNS Labs exists
- Added a line about contributions to Nouns, Lils and Gnars holders during previous mandate
- Added urls about Resolver and Referral Rewards to make them easier to understand
- Minor fixes about Noggles Club
- Updated numbers around $NOGS current value and liquidity
- Updated conclusion with some personal notes
# NNS Labs Season 3 ⌐◨-◨
# Prop Summary
Since 2022, NNS Labs has been focused on finding innovative ways to onboard new people into the Nouniverse.
Over the last year, this goal became twofold.
On one hand, supporting nounish communities by launching products that create value and income streams for holders and treasuries. On the other, gradually recover DAO investments - all while proliferating the ⌐◨-◨.
[$NOGS](https://noggles.com), for one, is the first memecoin in the Nouniverse to provide holders with tangible benefits through active participation in the nounish ecosystem.
[NNS](https://nns.xyz) is an [open source (GPLv3 licence)](https://github.com/nnsprotocol/nns) platform and first protocol to share 95% of its revenues with the community.
[Noggles Club](https://app.noggles.com/club) is our most recent experiment that instantly adds new utility to every nounish NFT and channel on Farcaster and boosts visibility for projects and builders.
After two successful six-month terms, we now propose a 12-month mandate to intensify NOGS and NNS development and build new sustainable infrastructures to fuel revenue and large-scale onboarding for Nouns and related communities.
## Momentum and Results
In the last mandate, NOGS and NNS reached major milestones, including $1.4M+ liquidity, 75k holders, revenue assets like Resolver and Referral Rewards and .nouns names that will fund the NounsDAO treasury in the long term.
With the rebranding of NNS, we also decided to give back 95% of the revenue generated by the sales of the .⌐◨-◨ names back to the ecosystem, split between Referrals and Resolvers.
## Next Goal
In this next mandate, we aim to expand NOGS and NNS, launch Noggles Club as a standalone platform and create new onboarding and revenue opportunities for the ecosystem.
Products will be open sourced under a GPLv3 licence following the same path of NNS.
**We request a stream of $576k to drive these efforts over 12 months,** focusing on development and community engagement.
# Revenue Contributions and Assets to the DAO from the Previous Mandate
Not considering the airdrops to single holders during NOGS launch, with the previous six-month mandate of $248k we generated substantial returns and assets for the DAO:
- **$NOGS Allocation:** Thanks to the token design of NOGS, a total of 3.6B $NOGS, valued approximately $80K based on the current 1.2M market cap, have been associated with Nouns and Lil Nouns stored in NounsDAO treasury. This amount will be moved from the NFTs into NounsDAO treasury within 2 weeks.
- **Nouns Investments:** Invested $27K in auctions and $9K in secondary market, securing 3 Nouns to expand governance participation to every holder.
- **LP Fee Reallocation:** Reinvesting 16 ETH in LP fees, directly benefiting Nouns, Lil Nouns, Gnars, and other sub-communities, set for completion within two months.
- **New Recurring Revenue Assets:** Successfully launched Resolver and Referral Rewards and .nouns names, establishing the DAO’s first recurring revenue assets.
# Revenue Contributions and Assets Goals for This Mandate
The following goals are designed to benefit NounsDAO significantly and **will also be implemented, at a similar scale, across major nounish sub-DAOs**, thus multiplying their impact across the Nouniverse:
- **$2M+ in Value:** Projected from NounsDAO’s allocation of $NOGS.
- **$75K+ in Recurring Revenue:** Expected from Resolver and Referral Rewards and .nouns names.
- **New Revenue Stream:** Launching additional recurring revenue channels from new infrastructures.
# Accomplishments from the Previous Mandate
✅ **Evolved NNS into an Open Identity Protocol:** Executed a full [NNS rebranding](https://mirror.xyz/dotnouns.eth/CAHzCzFmhcJT0P2b9gc_r5uqIpNOUpbgA819vPjm_sk). Transformed from a .⌐◨-◨ domain provider into a comprehensive, revenue-sharing identity protocol that directly benefits users and communities alike.
✅ **Noteworthy Market Influence ("[$NOGS Effect](https://x.com/dotnouns/status/1772884440651309115)"):** Observed substantial ecosystem impact during the $NOGS launch, including a 30% increase in Nouns auction prices, an 80% spike in Gnars auctions, and a 400% lift in Lils floor prices.
✅ **$NOGS Transitioned to a High-Liquidity Ecosystem Token:** Progressed from a social token tracking nounish activity to a substantial [ecosystem token](https://x.com/nogglescoin/status/1769771330008727682) with over 75k holders and $1.4M+ liquidity, integrated with nounish NFTs and providing direct value to the DAO.
✅ **Raised 525 ETH for the $NOGS [Liquidity Pool](https://x.com/nogglescoin/status/1781069828788298237):** Demonstrated robust market support and stability for $NOGS, creating a solid base for future community-driven growth.
✅ **Launched the First [Nouns Debit Card](https://x.com/nogglescoin/status/1792634663942443167):** Introduced an innovative financial tool tailored for Nouns users, providing a bridge between the nounish ecosystem and mainstream financial accessibility.
✅ **Achieved a Viral Impact with $NOGS:** Designed a [launch campaign](https://x.com/nogglescoin/status/1772724949783814541) that generated over 1,000 social sharing posts within two weeks through X and Farcaster.
✅ **Featured on Farcaster's Memecoin Leaderboard:** A [social and financial study](https://x.com/nogglescoin/status/1783786447574614169) by Andrew Whong of Dune ranked $NOGS [4th among memecoins](https://dune.com/ilemi/social-memecoins), recognizing its prominence and engagement within the nounish and larger memecoin communities.
✅ **[Farcaster Tipping](https://x.com/nogglescoin/status/1782437604127879581) and Governance Integration:** Developed a Farcaster tipping system resulting in over 4,500 tips sent, along with a [governance system](https://x.com/nogglescoin/status/1788925970092593228) allowing $NOGS holders to vote on a Nouns’ pool decisions.
✅ **Launched [.nouns Names](https://nns.xyz/collections/nouns) for Recurring DAO Revenue:** Created a new revenue stream directly contributing to the NounsDAO treasury.
✅ **[Noggles Club v.0](https://x.com/nogglescoin/status/1803418951780635020) Success:** Rolled out the initial version of Noggles Club, an engaging reward system for $NOGS holders that brought entire communities into the nounish ecosystem through viral drops.
✅ **Launched the first reward system applied to Nouncil:** Designed to reward every voter with a fraction of $NOGS from the [36 Nouns](https://nounsagora.com/delegate/nouncil.eth) in the Nouncil pool.
# Objectives for the Upcoming Mandate
1. **Double Down on $NOGS:** Focus on expanding $NOGS and developing innovative products that enhance its utility and impact within the ecosystem.
2. **Open $NOGS Infrastructure to Broader Use:** Launch a white-label platform, allowing $NOUNS, memecoins and communities to leverage the infrastructure we built. This includes capabilities for social tipping, customizable reward dynamics, integrated governance systems, identity systems powered by NNS and much more.
3. **Noggles Club v.1:** Upgrade and rebrand Noggles Club into a full-featured, standalone platform accessible to users and communities both in and outside the nouniverse.
4. **Revenues for the ecosystem:** Now that NNS revenues are shared with the ecosystem, our focus will be increasing the revenues for Nouns and other communities. This will be achieved through the growth of the Resolver network and granting access to every community to their own CLD (Community Level Domain).
This initial roadmap will expand as new experiments and emerging trends shape additional opportunities throughout the year.
# Double Down on $NOGS
$NOGS is the first nounish currency experiment. It merges value generation with a growing utility infrastructure. It started as a simple social token with no value. Today, it boasts $1.4M+ liquidity and 75k holders.
The whole token design of NOGS aims to reward nounish NFTs holders, contribute to DAO’s treasury and provide communities with assets that can be used to grow their user base and engagement.
**This will be achieved by:**
- **NFT Integration:** $NOGS is directly incorporated into the NFTs of many nounish DAOs. As $NOGS value grows, so does the value of these NFTs.
- **Treasury Exposure:** NounsDAO holding of 3.6B $NOGS in its treasury, thanks to the token allocation of Nouns and Lils.
- **NOGS Recovery:** An upcoming system will transfer $NOGS from forked and (in future) refunded Nouns back to the Nouns treasury, offsetting associated costs and potentially creating a profit stream.
- **Community-Driven Growth:** Soon, any nounish community will be able to inject $NOGS (and other tokens) into their NFTs, amplifying benefits across the ecosystem.
The developments in place are just glimpses of $NOGS’ potential as it increase its utilities following Nouns ecosystem's growth and evolution.
# Open $NOGS infrastructure
During our last mandate, we developed a multi-level infrastructure around $NOGS with key features:
- **Social Tipping:** A unique approach focused on onboarding new users through tipping, allowing communities to recognize and reward contributions in a simple, accessible way.
- **Governance System:** A governance model that enables holders to influence decisions by voting on how a pool of tokens or NFTs will act in a DAO or community, creating more participatory engagement.
- **Automated Reward System:** Customizable parameters linked to NFTs or social actions automatically unlock token allocations, encouraging community members to stay active and engaged.
In this new mandate, we’ll fully open this infrastructure through a white-label platform, with continual upgrades as we introduce new features.
**This approach offers many benefits:**
- **Immediate Integration for Any Memecoin and Community:** $nouns and any other memecoin and community can quickly leverage this platform, accessing tools for tipping, rewards, and governance right from the start.
- **Enhanced Governance and Rewards:** Communities can adopt specific features that improve governance dynamics or offer unique ways to reward users, fostering greater interaction and commitment.
- **Alignment with Emerging Trends:** Nouns can align with the latest memecoin trends, giving new projects a ready-made infrastructure for user engagement.
After two years of building for the Nouns ecosystem, we’ve proven the impact of a vertical infrastructure approach on growth and onboarding.
This platform will significantly expand $NOGS, $NOUNS and other tokens reach, inviting new communities and builders into their ecosystem with minimal friction.
# Noggles Club v.1
The Nouns ecosystem bursts with creativity. Each day brings new artworks, NFTs, and physical products. But their impact often fades after a short-lived hype or a single Round on Farcaster.
## The Problems
1. There’s no streamlined way to maximize the proliferation of nounish creations.
2. Artists and builders face challenges reaching new users, especially beyond the ecosystem.
3. The ecosystem lacks tools to evaluate and amplify the impact of high-quality physical nounish products.
## Our Solution: Noggles Club
Noggles Club transforms nounish products into viral, raffle-based drops that engage the community. It aggregates the best creations from top builders and special partners, offering daily opportunities for users to discover and win products with their tickets.
## Noggles Club Dynamics
- **Shared Platform:** Each nounish community gets a weekly ticket allocation to distribute among members on Farcaster.
- **New Ecosystem Asset:** Tickets boost interactions and grow the Farcaster community, increasing Noggles Club users.
Noggles Club brings daily excitement to nounish creations, expanding reach, engagement, and proliferation impact across the Nouniverse.
## A glimpse of Noggles Club v.0
Each drop in Noggles Club v.0 offers more than a prize: it’s an introduction to a project and its creator. Each drop includes links and information about the builder, showcasing their work to the community.
Members use tickets to enter the drops they want. In this v.0, for every 1M NOGS held, they receive 1 weekly ticket, plus additional tickets from every nounish community on Farcaster.
Users can earn extra tickets by sharing the product card on X and Farcaster, amplifying both the product’s reach and their chances to win.
During the developments of NOGS and NNS we went through 3 short seasons of Noggles Club daily drops, each one with incremental improvements.
**Here are the achievements of the Noggles Club v.0 over a total of 56 drops:**
- 546 unique participants
- 5366 tickets used
- +800 sharing posts on X and Farcaster
# Revenues for the Ecosystem
With the rebranding of the NNS, we now retains only 5% of revenue from .⌐◨-◨ names sales.
The remaining 95% is given back to the community, split between Resolvers and Referrals. This structure incentivizes projects and individuals to actively spread the meme, and with NOGS-based rewards, drives greater engagement within the ecosystem.
Additionally, our growing network of Resolvers will be accessible to any community that wants to build its own CLD. The real challenge in creating a naming system lies in ensuring that domains resolve across multiple platforms. Through NNS, every new CLD gains immediate access to this Resolver network, achieving platform-wide recognition from day one.
With this new mandate, we will continue on this course, with a focus on establishing a steady and growing recurring revenue system for Nouns and every community in the nouniverse.
# Requested Funding
We are asking for:
- **A payment stream of $43k per month for 12 months** that will cover the operations of our team and our monthly initiatives
- **$60k** that will give us more flexibility to organize the on demand tasks during the first period
This funding will allow us to expand development, grow community engagement, and maximize the impact of our products across the Nouniverse.
## Budget Breakdown:
- **Core Team:** $10k per person (2) per month to support our core team ($240k).
- **Engineering:** $10k per month for an additional engineer, plus one part-time dev focused on NNS global integrations ($120k).
- **Community & Content:** $7k per month for community management, meme creation, and contributors ($84k).
- **Noggles Club & Marketing:** $6k per month for rewards, prizes, and marketing initiatives for Noggles Club ($72k).
- **Design & Development Support:** $60k for design and any additional development resources.
**Total Requested: $576k**
# Why a 12-Month Mandate?
A 12-month term will ensure steady progress without the disruptions of frequent funding cycles, allowing us to maintain focus on our goals and deepen our engagement with the nounish communities.
We've found a unique placement in the Nouniverse: shipping revenue-generating products for the ecosystem with exponential onboarding potential.
We hope this prop will be able to set a precedent for other builders to create long term assets for the DAO with the goal to make auctions only a small part of its revenue stream.
Dom ([@dotnouns](https://warpcast.com/dotnouns))nns-labs-season-3-⌐◨-◨Added:
- url to NNS open source GPL3v repo
- Specified that next products will be open sourced following the same path of NNS